Redesigning the Image of a Pioneer in Reproductive Biology

Located at the Clinique des Grangettes in Geneva, a renowned Swiss hospital, babyImpulse offers patients holistic care in the following areas: realizing the desire for a child, fertility diagnosis, gamete preservation, sexology and reproductive genetics. Their management contacted Edana to discuss a project to overhaul their digital presence. Our experts in user experience, branding, graphic design, web development and marketing took charge of the project, from research and design to layout, copywriting, SEO and QA testing.

An Impactful Navigation Experience

To guarantee a brand perception in line with the target positioning, the user experience and interface have been carefully thought out. Clear, modern navigation flows have been integrated.

Holistic & Innovative Support

As the babyimpulse laboratory offers a comprehensive service and unique support, our branding strategists, UX and UI specialists and copywriters have taken care to reflect the latter correctly in order to impact the target audience with the right messages.


+200% On-Site Optimizations

The number of technical optimizations implemented within the site’s pages has been multiplied by 4 compared to the previous site. The HTML structure and content architecture have been strategically optimized to take advantage of organic traffic from search engines.

Optimal Content Architecture Transforming the Site into a Real Resource

In order to advise patients, but also to give them a clear view of the services offered by the laboratory, our teams have developed optimized content pages, classified by type of need. Informational content now represents real added value for the company and its reputation as a brand.

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