Success is only possible with the right team structure

Drawing on their solid multi-industry experience and advanced skills, our marketing strategists develop tailor-made plans, based on in-depth data analysis, to meet our customers’ business objectives. Their anticipation of emerging trends and innovative approach ensure sustainable, differentiated growth in a competitive marketplace. They develop the marketing strategies that are then executed by our specialist teams, or by the customer themselves in-house, depending on the specific terms of the mandate.

Head of unit:

Nathalie
Senior Marketing Strategist

Our market analysts provide invaluable in-depth market and trend research. Their insightful analyses effectively guide our customers’ marketing strategy by identifying opportunities and gaps in the market. Thanks to their expertise in data analysis, our strategists can develop powerful strategies to attract and retain their target audience.

Head of unit:

Olivier
Senior Market Analyst

Our online advertising specialists play an essential role in the implementation and optimization of digital advertising campaigns. Their expertise lies in analyzing customer needs and objectives, devising targeted advertising strategies, managing allocated budgets and selecting appropriate platforms. Thanks to their in-depth knowledge of analytics and tracking tools, they are able to assess campaign performance in real time and make adjustments to maximize campaign effectiveness and achieve the best ROI/ROAS results.

Head of unit:

Lina
Advertising campaign manager

Our SEO experts play a crucial role in improving our customers’ SEO and online visibility. Their expertise lies in conducting in-depth website and market analyses to highlight the right organic growth solutions for each customer. Their teams also identify relevant keywords and optimize the semantic content of our customers’ websites for search engines. Thanks to their understanding of search algorithms, they implement link-building (off-site) and on-site optimization strategies to increase organic traffic and position our customers at the top of search results, enabling them to gain notoriety and qualified traffic to support and accelerate their growth.

Head of unit:

Christian
Senior SEO Specialist

Thanks to their expertise in online platforms and consumer behavior, our social media marketing experts design tailor-made strategies for our client brands. By analyzing data and performance, they optimize tactics to maximize engagement and conversion. Their expertise in community management and influencer marketing ensures an impactful online presence, strengthening our customers’ visibility, target audience relationships, influence and sustainable growth on social networks.

Head of unit:

Nicole
Senior Social Media Marketer

Our CRO (Conversion Rate Optimization) experts are responsible for optimizing our customers’ conversion rates. Their expertise is based on in-depth analysis of user behavior on websites and landing pages. Through A/B testing and iterative improvements, they identify weak points and optimization opportunities to maximize conversions. Their data-driven approach enables our customers to improve the effectiveness of their marketing campaigns, increase their sales volume and average basket, and maximize the ROI of their marketing efforts.

Head of unit:

Elisabeth
Senior Digital Strategist

Our copywriters write compelling messages and captivating copy for our customers’ marketing campaigns. Thanks to their creativity and mastery of language, they convey effective messages that resonate with the target audience. Working with our other marketing and branding specialists, they reinforce our customers’ brand image, boost conversion rates and engage consumers.

Head of unit:

Natia
Content and Neuromarketing Specialist

Our web analysts play a key role in the end-to-end analysis process. They collect, analyze and interpret our customers’ online data to provide a comprehensive view of their digital presence. Thanks to their expertise in end-to-end analytics, they identify the strengths and weaknesses of marketing strategies, websites and campaigns, in order to optimize performance and maximize conversions. Their in-depth understanding of the numbers enables them to make informed decisions and implement effective solutions, contributing to our customers’ success in the ever-changing digital world.

Head of unit:

Matthieu
Ingénieur en Données Senior

Our graphic designers play a vital role in creating powerful visual assets for our customers. With their artistic flair and mastery of creative tools, they bring ideas and concepts to life to produce high-quality visuals. Working closely with our marketing teams, they ensure that each graphic element perfectly reflects the overall strategy. Their creations reinforce our customers’ brand identity, increase audience engagement and add a powerful visual dimension to their campaigns and digital initiatives.

Head of unit:

Alexandra
Senior Graphic Designer

Our e-mail marketing specialists create and execute high-impact e-mail campaigns designed to foster customer loyalty and generate conversions. Thanks to their expertise in audience segmentation and their mastery of automation tools, they ensure personalized, engaging communications. By analyzing the results of each campaign, they continually optimize performance to maximize deliverability and open rates, as well as ROI, and strengthen our customers’ online presence and bottom line.

Head of unit:

Natia
Content and Neuromarketing Specialist

As external marketing consultants, these experts bring valuable expertise to develop or enhance our customers’ marketing strategies. Thanks to their outside perspective and expert insight, they offer innovative ideas and strategic recommandations to boost our customers’ visibility and performance in the marketplace. Working closely with our in-house team, they help create tailor-made solutions, adapted to the specific needs of each company, to achieve their business objectives.