Website Redesign & UX/UI in Switzerland

A website or software application redesign consists in completely rethinking its interface in order to better serve the organization’s objectives. Firstly, it happens that the brand image conveyed is not or no longer appropriate or that the marketing messages are not well brought to the visitors and it is therefore necessary to rethink everything to produce an interface that better corresponds to the target and objectives. On the other hand, when users navigate on an interface they expect to be able to find information or perform specific actions and it is important that this interface allows them to do so quickly and intuitively, this has a direct impact on conversion rates and on the financial performance of a company. This is why, beyond the branding and marketing aspect, a redesign also involves a UX design aspect (user experience). The objective of this approach is to increase conversion rates by pushing the user to perform the desired action but also to increase the satisfaction of the latter by offering a unique, pleasant and memorable digital experience.

A redesign usually has a considerable impact on the image that company vehicle and on its turnover. It is indeed common for poorly designed websites to cost organizations money and growth opportunities.

The first step is to analyze the existing situation and highlight opportunities. At Edana, our multidisciplinary specialists: branding expert, user experience specialist and marketer experienced in consumer psychology conduct a thorough research of your target, your industry, your competition and your objectives then audit your interface (if it is a redesign) and highlight opportunities for growth. Then a mock-up is developed to propose to the client a powerful interface. This mock-up is then discussed and improved according to the feedback and the user tests conducted. Finally, the new site or application is developed either by starting from the base of the first one and making modifications or by starting from scratch.

There are different issues that need to be mastered in order to succeed in redesigning or designing an interface and thus obtain a maximum impact and real growth for your company or organization. First, the research and audit phase is extremely important. Often neglected by digital agencies, it allows to position the client in the best possible way within its market. It is also important to take into account the latest advances in consumer psychology and to respect the fundamental principles of ergonomics. But this must be implemented in accordance with the brand image that needs to be conveyed and in a strategic way. It is also crucial that the final interface can be implemented by experienced developers and software engineers. That’s why experts from several disciplines need to work together, and that’s the key to a successful redesign. Having such a team is quite rare in a digital agency. At Edana we mobilize all these skills in-house for your success.

Yes, there are many of them. The first one consists in not really taking into account the real users who will be the target of the site or the software. Indeed, many service providers, although they integrate a research phase in their services, rely heavily on common sense to deliver a product that looks good and respects the basic principles of ergonomics. Interviewing the consumer and performing in situ testing is important to ensure an optimal interface.

One of the most common pitfalls on the client’s side is to focus solely on the budgetary aspect of the process and not on the returns on investment as well as the costs incurred and the financial amount lost during a poor redesign or underperforming interface design, indeed the choice of the partner that will be in charge of the project makes all the difference.

From a technical point of view, one of the most classic pitfalls and to consider only one aspect only when designing. For example, focusing only on the originality of the interface or only on the brand image or exclusively on the optimization of conversion rates or the user experience. Because, indeed: a successful interface takes into account each of these aspects and the art of designing and redesigning websites, applications and software is precisely to produce a result that takes into account each constraint and each opportunity to produce the optimal result.