Several elements need to be mastered to successfully redesign or create an interface that delivers maximum impact and real growth for a company or organization. First, the research and audit phase is crucial. Often overlooked by digital agencies, it ensures the best market positioning for the client. It is also essential to incorporate the latest findings in consumer psychology while respecting fundamental ergonomic principles. However, these aspects must align strategically with the brand image. Additionally, the final interface must be implemented by skilled developers and software engineers. This is why multidisciplinary experts must collaborate, as this is the key to a successful redesign or interface creation. Having such a team within a digital agency is rare. At Edana, we bring together all these skills in-house for your success.

Yes, there are many. The first mistake is not truly considering the actual users who will interact with the website or software. Many providers, despite integrating a research phase, heavily rely on intuition to deliver a visually appealing product that adheres to basic ergonomic principles. Conducting user interviews and on-site testing is essential to ensure an optimal interface.

One of the most common pitfalls for clients is focusing solely on budget rather than return on investment and the financial loss caused by a poor redesign or underperforming interface. The choice of a partner to handle the project makes a significant difference.

From a technical perspective, one of the classic mistakes is focusing on a single aspect during the design process. For example, prioritizing originality, brand image, conversion rate optimization, or user experience in isolation. A successful interface considers all these aspects. The art of designing or redesigning websites, applications, and software lies in balancing each constraint and opportunity to produce the best possible outcome.

A redesign of an application, website, or software involves rethinking its interface to better serve an organization’s goals. Sometimes, the brand image is outdated, or the marketing messages are not effectively conveyed to visitors. In such cases, it is necessary to rethink everything to create an interface that better targets the intended audience and objectives. Additionally, users navigating an interface expect to find information or perform specific actions quickly and intuitively. This directly impacts conversion rates and a company’s financial performance. Beyond branding and marketing considerations, a redesign also involves UX design (user experience). The goal is to increase conversion rates by guiding users toward the desired action while enhancing their overall experience with a unique, pleasant, and memorable digital interaction.

A redesign often has a significant impact on a company’s image and revenue. Poorly designed websites can result in lost revenue and missed growth opportunities.

The first step is analyzing the existing platform and identifying opportunities. At Edana, our multidisciplinary specialists—including branding experts, UX specialists, and consumer psychology-driven marketers—conduct in-depth research on your target audience, industry, competition, and goals. We then audit your interface (if it’s a redesign) and highlight growth opportunities. Next, we create a prototype to propose an optimized interface to the client. This prototype is reviewed, refined based on feedback, and validated through user testing. Finally, the new website or application is developed, either by modifying the existing one or starting from scratch.