Your Social Media Marketing Agency

There are several advantages to using the social media channel for marketing campaigns. It lends itself particularly well to brand awareness and brand activation because it allows you to reach your targets where they are at the moment when their attention is at its highest and to deliver the right message. This channel is an integral part of an omnichannel sales strategy because social networks are also a sales and organic growth vector when the viral effect to which it lends itself is correctly exploited. However, it remains complicated to position oneself in such a way as to obtain a satisfactory ROI, as competition for users’ attention is fierce. It is therefore crucial to develop the right strategy (which will vary depending on the objectives and the specificity of the sector in question) to generate value via this marketing channel.

Today’s Internet users are inundated with content and advertising messages on social networks, so it is essential to correctly target your audience and develop a message adapted to them. That’s why our specialists conduct a thorough study of the client’s business, the competition and their buyer persona when developing a strategy. It is also important to continuously update the content strategy and marketing plan according to the needs, results and market trends. Advanced expertise in consumer psychology and knowledge of effective marketing levers in this channel are therefore essential to achieve satisfactory results. Expertise in the ranking and recommendation algorithms of these platforms is also necessary (the intervention of software engineers is therefore important in the development of an SMM strategy). Unfortunately, few agencies are able to mobilize such 360° skills to create effective and value-generating strategies. At Edana, we have an in-house multidisciplinary team that allows us to accompany each client towards success by producing measurable results with a growth strategy that is truly adapted to their objectives.

Yes, there are several. The first one is to internalize your social media marketing. Indeed, it is no longer enough to create content and publish it frequently to reach the right target. It is therefore crucial to mobilize the right marketing levers in order to generate engagement and immediate action, which only a team of multi-specialists (branding strategists, consumer psychology experts, software engineers, graphic designers, copywriters…) can do. Internalizing will often mean wasting time and money because the expected benefits will never be reached, and this at the expense of important investments, not to mention the loss of impact compared to competitors who will have chosen to outsource this key process to a specialized agency including all the above-mentioned trades. Another common trap is to focus only on the budget invested and not on the return on investment when developing your strategy or choosing your service provider.

Yes, under certain conditions. Some companies entrust their followers acquisition to a provider who uses poorly designed automation solutions, this is a relatively common pitfall (sometimes they don’t even know that the provider uses such methods!) Using this kind of systems is in some cases extremely efficient, some heavyweights of their sector use them skillfully to support their growth (mainly in the initial phases of marketing). We use them ourselves for some projects, but this must be done in collaboration with software engineers capable of setting up a truly adapted algorithm in order to avoid any loss of commitment or degradation of the brand image. At Edana, we truly accompany our clients towards success and this is achieved by implementing tailor-made solutions that are truly capable of enabling them to achieve their objectives within their budgetary framework.