Unlike paid advertising which from an accounting point of view is a liability, SEO is an asset. That is, it generates revenue on its own. At Edana, we believe that organic growth can hardly be achieved without integrating an appropriate and properly executed SEO strategy. Some of our clients generate the majority of their sales through this channel, others use it strategically to support their growth by reducing their average customer acquisition cost. Organic SEO (when done the right way by qualified experts) offers higher ROI opportunities than other marketing channels.

SEO is a complex business. There are many myths and beliefs within the SEO community. This is because Google and other search engines keep their inner workings secret. At Edana we take a unique approach: we have our software engineers work hand in hand with our SEO experts so that we can test every hypothesis, every strategy with in situ tests. This way, we are able to offer our clients truly effective SEO solutions that allow them to rank in the top position on a multitude of competitive keywords and queries that bring in lucrative targeted traffic. To answer the initial question, the central point is: a real expertise of the ranking algorithms of the engines, which is unfortunately rare within SEO agencies and marketing agencies.

Yes, there are many of them, one of the first is not to take into account the real needs and context of the website you are trying to position in pole position. Several providers offer free SEO audits to their prospects in order to convince them to work with them. The idea is interesting since it shows that the provider has looked into the case of his client and has highlighted opportunities for growth. The danger is that these types of audits are done with automated software, thus drastically reducing the time spent on this step but also the quality of the work. Indeed, a real audit (which is naturally the start of any SEO service), requires the intervention of an advanced expert and takes considerable time. On the other hand, it guarantees the development of a tailor-made strategy that is truly adapted to the client’s growth objectives. This is what we offer at Edana within our SEO services because we treat each client as if they were the only one in order to give them all the attention and expertise they need to succeed.

An SEO strategy requires patience but in return it offers a significant return on investment. Each project is unique, the time needed to obtain a satisfactory ROI varies depending on the competition in the sector, the SEO work already done and of course the methods used (these depend on the available budget and the specificities of the project, not all techniques are suitable for all types of activities). In general, an agency that would propose results in less than 6 months should be avoided as soon as possible. At Edana we develop and execute sustainable and exponential growth strategies. Turning your site into an asset that can generate leads and sales on its own is our business and we do it with a long-term view to generate real value for our clients.