What are the Pitfalls to Avoid
Avoid the following pitfalls when designing your site
When Creating a Website ?
Forgetting that the site is an integral and crucial part of its sales funnel
Nowadays, all market players have a website but those who succeed in standing out and performing are those who are aware of the importance of this tool and who exploit its potential to the maximum. Indeed, even if you do not sell your products and services directly on your website (as you would on an e-commerce site or a platform intended for sale), your prospects will mostly visit your website before becoming customers. The same goes for your partners. The ability of a website to convert them into customers/partners (and if possible into loyal customers or serious partners) is therefore more than central. Optimizing this conversion rate (or transformation) has an immediate and permanent impact on your business. As the saying goes: you only have one chance to make a good impression, don’t miss it. Optimization and visual identity are therefore the key words when it comes to digital presence and too few agencies are actually able to provide this kind of work that requires the joint intervention of marketing, branding and UX specialists. At Edana we are committed to delivering a tool that is adapted and optimized to your business.
Focus on price as the only factor and not on return on investment
This is the most common mistake in website design. Proceeding in this way inevitably leads to turning to a service provider who does not mobilize the resources presented in the previous paragraph, which leads the client to obtain a digital showcase that is not efficient as a cog in its sales funnel on the one hand and a non-orignal site on the other hand (visual identity is a job for advertisers and strategists and not a job for webmasters). This is why a website must be designed by a multi-disciplinary team, otherwise the investment will be a mere financial loss since the product delivered will not be able to provide the expected return on investment. At Edana, our policy is to provide our clients with truly effective websites. Real business tools that, in the digital age, are essential to the success of your business.
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