CMS Deployment for a Pioneer in Clinical Research

With laboratories in Switzerland, France, Italy and Poland, PharmNDev Experts SA is at the forefront of clinical research. From pharmaceuticals to dietary supplements, medical devices, in-vitro diagnostics and software support, PharmNDev’s experts assist a wide range of B2B clients at every stage of the product life cycle, from pre-clinical testing to market access and post-marketing surveillance. In need of a digital identity overhaul, the firm contacted Edana. A rebranding and web design was conducted by our branding strategists, UX designers, web developers and marketing specialists.

Innovate while Exploiting the Codes of its Industry

The medical industry follows codes that mark the market players. It was important to know how to use these codes in order to keep a coherence between the company’s positioning and its visual identity. The UI, the content architecture and the media were carefully designed to bring a breath of fresh air to a particularly standardized B2B sector.

Panoramic Experience & Immersive Video

The PharmNDev is living website. The video, animations and curves create a dynamic that creates a special feeling in the user and invites him to discover the different expertises of the company through a fluid, dynamic and intuitive single-page navigation.

CRO

The Architecture Directly Impacts Conversion Rates

We designed the site’s architecture to optimize every step of the user journey, simplifying navigation and emphasizing key elements that drive engagement. Through in-depth analysis of user behaviors and the integration of best UX/UI practices, the solution ensures a smooth and efficient experience, fostering high conversion rates.

Optimal Content Architecture for its B2B Target

Offering complex services to a professional clientele, PharmNDev needed a digital presence capable of reaching its target audience with the right message and information in a clear and consistent manner. Our UX designers developed a columnar architecture to achieve this goal.

SEO

On-Site Specific Optimizations

A one-page website offers certain advantages in terms of branding and user experience. However, it is more difficult to rank on search engines. Our SEO specialists have optimized its structure and content to attract qualified B2B organic traffic.

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