360° Clinical Research Experts

With laboratories in Switzerland, France, Italy and Poland, PharmNDev Experts SA is at the forefront of clinical research. From pharmaceuticals to dietary supplements, medical devices, in-vitro diagnostics and software support, PharmNDev’s experts assist a wide range of B2B clients at every stage of the product life cycle, from pre-clinical testing to market access and post-marketing surveillance. In need of a digital identity overhaul, the firm contacted Edana. A rebranding and web design was conducted by our branding strategists, UX designers, web developers and marketing specialists.

Innovate while Exploiting the Codes of its Industry

The medical industry follows codes that mark the market players. It was important to know how to use these codes in order to keep a coherence between the company’s positioning and its visual identity. The UI, the content architecture and the media were carefully designed to bring a breath of fresh air to a particularly standardized B2B sector.

Panoramic Experience & Power of Video

The PharmNDev is living website. The video, animations and curves create a dynamic that creates a special feeling in the user and invites him to discover the different expertises of the company through a fluid, dynamic and intuitive single-page navigation.


Renewing Your Image Allows You to Increase Your Performance

Corporate branding aims to enable an organization to establish an appropriate relationship with its target audience. When rebranding is conducted in a consistent and strategic manner, it can boost a company’s revenue and reputation. Our branding specialists worked hand in hand with our designers, UX experts, marketers and web developers to bring to life a new digital identity that can truly take PharmNDev to the next level.

Optimal Content Architecture to Deliver the Right Message to its B2B Target

Offering complex services to a professional clientele, PharmNDev needed a digital presence capable of reaching its target audience with the right message and information in a clear and consistent manner. Our UX designers developed a columnar architecture to achieve this goal.


On-Site Specific Optimization

A one-page website offers certain advantages in terms of branding and user experience. However, it is more difficult to rank on search engines. Our SEO specialists have optimized its structure and content to attract qualified B2B organic traffic.

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