Creating Unforgettable, Impactful BrandsOur team adopts a methodical and transparent approach to deliver concrete results
In-depth analysis with our tools and frameworks
Thanks to our arsenal of specialized tools and frameworks, we carry out an in-depth analysis of your company or organization, your market and your target audience, taking into account your specific condititions. Using the tools best suited to your situation (market research, competitive analysis, surveys, qualitative interviews, quantitative analysis, etc.), we gather valuable data that enables us to fully understand your environment, your competitors and the aspirations of your customers or target audience.
Close collaboration and understanding of your vision
We believe in working closely with you to fully understand your vision, values and objectives. Through strategic meetings and brainstorming sessions, we gather your key ideas and perspectives. This in-depth understanding guides our work, enabling us to create a branding strategy and identity that captures the essence of your brand and meets your specific objectives.
Solid positioning strategy for true differentiation
Our branding experts develop a solid positioning strategy, based on the information gathered during the in-depth analysis. We identify your competitive advantages, define your unique value proposition and create a powerful brand promise. This positioning strategy will serve as a compass for all future brand-related decisions and actions.
Distinctive visuals and powerful messages for a memorable brand
Our talented creatives from a variety of disciplines bring your brand to life with distinctive visual elements such as logos, color palettes and typography. These visual elements are carefully designed to harmonize with your positioning strategy and reflect your brand’s unique identity. At the same time, our expert marketers and copywriters craft powerful messages and captivating stories that resonate with your target audience, creating an emotional and lasting connection tailored to your positioning and growth strategy.
Long-term value creation and regular adjustments
Our ultimate goal is to create a consistent brand identity that stands out from the competition and generates lasting value for your company or organization. To achieve this, our anaylsis and research focus not only on relevant solutions to generate results in the present, but also in the future. We are committed to delivering measurable results by regularly monitoring your brand’s performance where appropriate. Where necessary, we make strategic adjustments to respond to market developments and your evolving needs.
Choose to create an incredible brand that performs over time
By working with our team of branding experts, you can be assured of a transparent approach, based on proven methods, that will strengthen your brand and help you achieve your business objectives in the long term. We’re committed to making your brand a true pillar of success, enabling you to thrive in an ever-changing world. Get in touch with us now to discuss your specific objectives and requirements, and explore a tailor-made package of support tailored to your success.
Edana is Your Branding Partner from Strategy to Execution
Entrust your brand to Swiss experts
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Together, let’s create a powerful, memorable brand.
We’re passionate about innovation, bright ideas and the implementation that brings every value-creating project or program to life. If this sounds like you, give us a call or drop us a line to get started now.
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Make a difference, work with Edana.
Your 360° digital agency and consulting firm based in Geneva. We support a demanding clientele throughout Switzerland and create tomorrow’s industry leaders.
With over 15 years of multi-sector expertise, our multi-disciplinary team orchestrates tailor-made solutions adapted to your specifics.
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