Performance Marketing Manager – M/F/X
Marketing
Geneva (CH)
Posted 1 year ago
What look for :
- Design, plan and implement advanced performance marketing strategies for national and international clients
- Analyze and optimize existing paid search and social media campaigns against key performance indicators such as conversion rate (CVR) or return on advertising investment (ROAS), develop industry benchmarks and derive data-driven initiatives from them
- Work closely with other digital experts to further extend the automation of our campaign management and analytics.
- Identify and apply market trends to the paid search and social media campaigns that will have the greatest impact in achieving objectives, and prioritize them accordingly
- Create written communications and reports for clients, showing progress on performance metrics and acting as primary contact person
- Manage paid media budgets and create analytics to quantify and qualify the effectiveness of interactive campaigns
- Share your valuable knowledge by leading workshops and presentations both externally and internally, as well as supervising and mentoring junior consultants
- Build strong relationships with stakeholders in other departments at Edana to ensure project success
What require:
- University degree in business, media, marketing, communications or related discipline with excellent academic results (a Master’s degree or MBA is an advantage)
- Over 5 years’ professional experience in digital marketing, with a strong focus on paid search (paid social is an advantage)
- Proven track record of outstanding campaign performance results
- Confident appearance and strong presentation skills towards internal and external contacts from different disciplines
- Proactive and innovative mentality, with an interest in constantly optimizing daily workflows and work processes
- Strong analytical mindset and technical skills, while being creative
- Service- and communication-oriented team player with a passion for work
What you can expect:
- You’ll have the opportunity to make a real difference and be part of a growing, motivated and creative team, working directly with the founders/partners.
- Unlimited opportunities for personal and professional development, including the chance to attend the industry’s most important conferences and trade shows.
- A variety of valuable experiences and perspectives on new digital models and best practices in a variety of sectors.
- Responsibility for challenging and exciting projects and customers in an international environment.
- Enjoy meals and drinks, sports sessions and team events, as well as other additional benefits.
- Be part of a family-friendly company, with flexible working hours and the possibility of working from home, located in Geneva (Switzerland).