Development of the HorseCare24.com platform
RB Horses Sàrl, a company with an innovative horse-riding platform project, contacted Edana to discuss our software engineering solutions, and entrusted us with the entire project. We implemented state-of-the-art web development technologies and designed for them the web application capable of meeting their objectives. We supported them every step of the way with our expertise in technology and business model.
A comprehensive, multi-language platform for conquering international markets
Nowadays, when you have an innovative idea, it’s crucial to implement it and distribute it to as many people as possible as soon as possible. We therefore thought of the platform as a clearly international solution from the start of the project.
An interface designed to generate sales performance
An application of this magnitude needs to convert its visitors into customers as much as possible, especially in order to be able to implement a really profitable customer acquisition strategy. To this end, our team has designed and developed an appropriate UX. Our front-end developers, web designers and digital marketing specialists worked together to deliver an optimal user experience.
ADVANCED MATCHMAKING
Complex algorithm for connecting users
In order to match people looking for a service with those offering it. In addition to the advanced search system, we’ve designed an automated matchmaking solution that finds the best matches and notifies them so they can get in touch.
A dynamic and reactive marketplace
In order to penetrate a market, every detail counts. There is no point in attracting a large number of users to an application if it is not efficient and intuitive. The core of HorseCare24.com has therefore been designed and developed with this in mind. Fluid instant messaging based on a hierarchical conversation system by transaction and an intelligent posting system are some of the rich and essential functionalities that we have implemented in order to offer a usability that matches the ambitions of the project.
SCALABLE
Back-end architecture made for scalability
Our engineers designed a robust, scalable back-end architecture capable of handling a high volume of users and transactions in real time. Thanks to state-of-the-art technologies and optimal management of server resources, we were able to guarantee flawless performance even during traffic peaks, ensuring a smooth, uninterrupted experience for users, whatever the load.
A consistent experience across all devices
It is crucial that users of a service of this size are able to access and use it in its entirety from different types of devices efficiently. We have therefore optimised HorseCare24.com for ideal use on all types of smartphones, tablets and computers. It delivers optimal conversion rates on all of these devices.
SEO ARCHITECTURE
+800% increase in Google search results with the right structure
To be able to claim its place as a reference leader in the field of horse riding in Switzerland and internationally, Horse Care 24 must invest in a consistent and adapted SEO strategy. Our SEO experts have designed a unique solution with our developers to generate a large number of highly optimised pages in order to gain strategic positions in a short time.
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