Choosing the wrong e-commerce solution
We estimate that, on average, one third of e-tailers will go out of business within the first 12 months because of this mistake and that 99% of those that survive will be faced with high maintenance and licensing costs that will hinder their development, giving them a definite disadvantage over their competitors. This will never happen with the e-commerce solutions we provide to our customers. To learn more we invite you to consult our page dealing with the various e-commerce solutions that can be used to design a merchant site or application.
Focus on price as the only factor and not on return on investment
Basing oneself exclusively on price in order to have one’s online store built is a very common mistake that explains many entrepreneurial failures. Indeed, providers displaying a very low price will inevitably provide a non-performing store for the various reasons we have explained within the previous question/answer. Beware, however, not to believe that a high price is necessarily a guarantee of quality. Several agencies that are well established in the French-speaking part of Switzerland offer prices in the high end of the price range but provide solutions in the low end. These agencies use a Shop Builder for example, but their designer focuses on the front-end and on the graphic charter so that only the latter is up to scratch so that the client believes in a quality work. The commercial varnish will do the rest and the customer will generally see only fire. Salaries are expensive in IT and web development and greed is a natural inclination of the human mind, we understand. But at Edana we adopt an opposite logic which is entirely based on quality, performance and trust.
Neglecting the acquisition strategy
Unfortunately many e-commerce entrepreneurs and companies greatly underestimate these aspects. The competition is so tough that not investing enough in your sales and marketing strategy is a sure sign of bankruptcy. Starting on a market niche is advised to mitigate this effect because the competition will be less and the conversion rates better but this is not enough. This is why the marketing solutions we deliver to our customers are always optimal on the one hand, and on the other hand we offer services of social media management, online advertising campaigns and SEO which are very advanced and carried out in-house by our various strategists and specialists. We can only strongly advise you not to neglect this crucial aspect of your business and to surround yourself with the right people to make your mark on your market.
Edana is your E-Commerce Digital Agency in Switzerland
Entrust your project to industry experts
Let’s Talk About You
A few lines are enough to start the conversation! Write to us and one of our specialists will get back to you within 24 hours.
Let’s Bring the E-Commerce that Will Create Your Growth To Life.
We’re passionate about innovation, bright ideas and implementation that bring every project to life. If that’s you too, call or write us to get started now.
Don’t miss Our Strategists’ Advice
Get our insights, the latest digital strategies and best practices in marketing, growth, innovation, technology and branding.
Make a difference, work with Edana.
Your digital agency in Geneva. Our multidisciplinary team is at your disposal to bring your projects to life.
Our different areas of expertise enable us to provide relevant solutions to all types of situations.
Contact us to discuss your needs: