What are the Pitfalls to Avoid
When Creating an E-Commerce?

Do not fall into the following traps when designing your e-commerce
“ Identifying risks and avoiding them is crucial to success in e-commerce, which is why at Edana we use our multi-disciplinary expertise to help our clients avoid making choices that will hinder their success or block them from expanding in the future. Here are some pitfalls to avoid. ”
  –  Benjamin, Co-Founder of the Agency

Choosing the wrong e-commerce solution

We estimate that, on average, one third of e-tailers will go out of business within the first 12 months because of this mistake and that 99% of those that survive will be faced with high maintenance and licensing costs that will hinder their development, giving them a definite disadvantage over their competitors. This will never happen with the e-commerce solutions we provide to our customers. To learn more we invite you to consult our page dealing with the various e-commerce solutions that can be used to design a merchant site or application.


Focus on price as the only factor and not on return on investment

Basing oneself exclusively on price in order to have one’s online store built is a very common mistake that explains many entrepreneurial failures. Indeed, providers displaying a very low price will inevitably provide a non-performing store for the various reasons we have explained within the previous question/answer. Beware, however, not to believe that a high price is necessarily a guarantee of quality. Several agencies that are well established in the French-speaking part of Switzerland offer prices in the high end of the price range but provide solutions in the low end. These agencies use a Shop Builder for example, but their designer focuses on the front-end and on the graphic charter so that only the latter is up to scratch so that the client believes in a quality work. The commercial varnish will do the rest and the customer will generally see only fire. Salaries are expensive in IT and web development and greed is a natural inclination of the human mind, we understand. But at Edana we adopt an opposite logic which is entirely based on quality, performance and trust.


Neglecting the acquisition strategy

Unfortunately many e-commerce entrepreneurs and companies greatly underestimate these aspects. The competition is so tough that not investing enough in your sales and marketing strategy is a sure sign of bankruptcy. Starting on a market niche is advised to mitigate this effect because the competition will be less and the conversion rates better but this is not enough. This is why the marketing solutions we deliver to our customers are always optimal on the one hand, and on the other hand we offer services of social media management, online advertising campaigns and SEO which are very advanced and carried out in-house by our various strategists and specialists. We can only strongly advise you not to neglect this crucial aspect of your business and to surround yourself with the right people to make your mark on your market.

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