There’s no one-size-fits-all solution—it depends on your business goals, the complexity of your workflows, and your digital environment. We usually distinguish three main approaches: packaged platforms (often proprietary), advanced open-source CMSs, and custom architectures (headless, microservices, etc.).

Proprietary solutions like Adobe Commerce, BigCommerce or SAP Commerce can work for large organizations with complex but standardized operations. However, they tend to be rigid, costly, and create strong vendor lock-in. Their total cost of ownership is often high.

More modular approaches—whether open-source or custom-built—offer better integration, greater cost control and increased flexibility. They are often better suited for companies seeking performance, autonomy and adaptability.

At Edana, we analyze your full ecosystem and strategic goals to design the most relevant and sustainable solution.

A high-performing e-commerce platform must be anticipated across strategic, technical, and operational dimensions. It’s not just a shop—it’s a connected, scalable and robust business tool.

Architecture & scalability: Your platform must be designed to handle high loads and ensure full availability under all conditions. A short outage can lead to serious financial losses and reputational damage.

Systems integration: ERP, CRM, PIM, logistics, AI, IoT… your platform must streamline data flows across your organization.

Interoperability & future-readiness: The system must evolve with your business and seamlessly connect to your digital ecosystem and future tools.

Security & governance: Data protection, access control, and compliance (e.g. GDPR) must be built-in from day one.

Internationalization: Multilingual, multicurrency, market-specific compliance—your platform should support multi-market operations natively.

Mobile experience & omnichannel: Mobile UX is now essential, even in B2B. It must be designed for performance, engagement and conversion.

Marketing automation: Segmentation, CRM integration, email workflows, sales funnels—these must be deeply embedded into the platform logic.

Several pitfalls can compromise the success and longevity of your e-commerce platform. Here are the most critical ones:

Choosing the wrong technology: A platform that’s too rigid, too heavy or too limited will slow you down or drive excessive operational costs.

Overlooking resilience & security: A poorly secured or fragile architecture puts your data, uptime and revenue at risk.

Neglecting interoperability: A poorly integrated e-commerce system leads to data silos, duplication and inefficiencies in your operations.

Short-term thinking: A focus on fast delivery often results in poor maintainability, low scalability and long-term technical debt.

Lack of acquisition strategy: Without SEO, conversion funnels and traffic generation plans, your platform won’t meet business objectives.

Over-focusing on visual design: A pretty site isn’t enough. Technical structure, speed, UX and long-term flexibility are what drive performance.

Budgets vary depending on scope, system integrations, customization needs, security and performance requirements, and governance constraints.

At Edana, we always start with a strategic exchange. We help define the project perimeter, clarify your goals and priorities, and provide a clear and structured view of the required investment to ensure a high-value, future-proof outcome.

Timelines depend on project complexity, number of integrations, level of customization, and governance requirements.

A serious project includes strategic framing, UX and technical design, full-stack development, testing, optimization, and post-launch support.

At Edana, we work in short cycles with validation checkpoints and progressive go-lives. This ensures agility, quality and alignment with your business priorities.