The world is becoming more and more electronic. Our fantasies become real every year. We live in a futuristic movie world that gets better. Machine learning is one of the most significant achievements.
What is Machine Learning?
Machine Learning is a part of Artificial intelligence (AI). Artificial intelligence Machine learning is a field that explores new ways of “learning.” Machine learning is responsible for producing an algorithm that uses specific data, makes predictions, and chooses. It is used in many apps and provides algorithms when traditional ways do not develop beneficial results.
Machine learning programs are unique because they can perform tasks without being programmed to do them, so machine learning is close to computational statistics; the main idea, which is to make predictions by data analysis, is the same for both of them.
Machine learning incorporates different approaches to completing assignments. One of the most popular is supervised learning in which the control algorithm holds the correct answers to the given questions.
For example, in AI brought to learn characters, developers often use the handwritten symbol database (MNIST), popular in the field. This allows them to compare the responses of the AI algorithms they are learning with what they should be, to see which ones work best.
Using Machine learning in Website development
Machine learning is increasingly popular in any technology field because it improves the performance of algorithms and programs. Because of this, Machine learning is one of the best choices when you want to upgrade your website to its finest.
If you are searching for a better user interface, to improve the website’s protection, or upgrade the monitoring system, consider using Machine Learning for your Web.
It is not only desirable but crucial for Web developers to consider and focus on Machine learning because it makes the site efficient, functional, and user-friendly on mobile and desktop devices. In addition, machine learning implements automated chat usability, improves technological intelligence, and boosts user experience.
Benefits of Machine learning
When developers use machine learning in their development processes, time-consuming, complex, and complicated tasks becomes a job for algorithm and is done only in seconds. Plus, information and charges are more accurate, and all doubts are eliminated. Here are some most important benefits that can be obtained from incorporating Machine learning into the workflow.
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Examine customer attitude
Machine learning systems can be used to track and research users’ needs and behaviors. The algorithm allows having all the information in no time and using it to upgrade your customer experience. Abolish unnecessary things, and answer your customers’ needs faster and more effectively.
Flexible data collecting
Machine learning is impressive because it can do everything traditional methods do, but it also automates tasks and gives more accurate answers. For example, before Machine learning systems, collecting data was done manually and wasn’t perfect. But ML systems figure out what type of information is essential for your project, collect them automatically, and give you in little time.
Guarantee security
At this time, cyber-attacks are not a rare thing, all the data Machine learning systems can collect must be secured and safe. Machine learning can store all the information defended. It prevents attacks and allows you to track the algorithm that does that. That’s why it is twice secured.
Marketing strategy
No matter how surprising it is, using Machine learning on your Web applications will help you to upgrade your marketing strategy. One of the main features of Machine learning systems is predictions; it will forecast your customers’ choices and plans based on their activity. This kind of information can be used to boost retention and purchases.
Wrapping up
Automating simple tasks isn’t new, but Machine learning makes complicated tasks automated; this is why Machine learning systems are innovative and the future of technology. It already has a significant influence on web development which will grow with the years and new creations.
What We Offer
For more similar articles, make sure to scroll through our Publications on Edana. Our expertise includes Web development Services, software and AI engineering, digital consulting and IT systems architecture. Feel free to contact us anytime.
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
Game industry and Web development are one of the most profitable fields nowadays. The web development industry market is worth approximately 40.8 billion $ only in the U.S. however, the game development industry is estimated to be worth more than 95 billion $. And they are growing expeditiously.
They may be similar in size and future perspective, but they are very different from each other. While web developers mostly build static websites, game developers are responsible for the most dynamic and live sets. They should build three-dimensional scenes, Unlike Web developers who primarily work on two-dimensional projects.
The role of the Web developer
Web developers are the people behind most of the sites we visit every day, from simple blogs to more complex online shops, social media sites, and others. Web developers do design implementations, backend performance, maintenance, and so on.
To do all this Web developers need to know programming languages, commonly Java, JavaScript, Python, HTML, CSS, C++, etc.
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Web development divides into 3 main specializations: front-end development, back-end development, and full-stack development.
Front-end developers build any visual and design element. Front-end developers use programming codes to make websites look more simple for users to interact with.
Back-end developers write the code for the carcass of the website, it is a logic that makes the website functional.
Lastly, full-stack developers are people who combine both front-end and back-end developers’ responsibilities.
What happens in the Game Development process
The game development process is more complicated than web development, they share some common developing steps, but game development has precisely different characteristics. The game development process unites designs, coding, and conceptualization.
Video games are fairly more complex than an average advanced website. Video game development process demand thinking about various things at the same time, for instance: environment, digital characters model, logic, science, and many more details.
All of this elaborate work takes much more time than the web development process usually needs. Video games also consider aspects that aren’t common for any regular website, such as sound effects, art, plot development, and others.
The shift from web development to game development
Some people start with web development before transiting to game development. It is one way to become a game developer, but it has some challenges, because of the differences between these two field.
Web developers aren’t aware of many possibilities that game development already has, and sometimes they start developing a game from scratch. This is a very time-consuming and overwhelming process some developers gave up before finishing half of the project.
Switching from the Web to games doesn’t only need to switch programming languages it needs to change ways of thinking too. You need to broaden your imagination and start searching for all the opportunities game developments give you.
Why do people go back to Web development from game development?
As complex and hard game development is as it gets more and more tempting for people to produce something entertaining and inspiring. Demand for game developers isn’t high, while people who want to be successful game developers increase every year. Because of this lack of vacant jobs, Game developers often go back to Web development.
Web development may be easier and less complicated, but there aren’t enough people to work on every project. Demand for Web developers increases every day as more and more companies start to move their businesses into the internet. So web development is a growing field
Conclusion
Game development is indeed a much more complex and difficult process than web development, but both of them is growing field, and both of them are large.
However becoming a game developer is much harder, because o the lack of demand and complexity, to become a game developer you need to be an idealistic and goal-oriented person, while Web development doesn’t need that much knowledge and is more pragmatic.
Though both fields are indeed different from each other it has one thing in common, both of them are required and spread discipline.
What We Offer
For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Web and Software development services and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
Have you ever heard people being terrified that one day AI will take the place of mankind, and become rulers of humanity? This may be a great plot for a sci-fi movie, but we can’t be sure about reality. Obvious thing is that AI is a system that works by using systematized data and allows machines to do things that commonly depend upon human intelligence.
We already using Artificial intelligence in everyday life tasks. For instance, we all have heard about self-assistances like Alexa, Siri, and google assistant, we know that self-driving cars are developing every day and we have all had conversations with chatbots at least once, this is exactly what Artificial intelligence does, AI frequently accomplishes tasks swiftly and with comparatively few errors.
Potential of AI in Web Development
Don’t think that Artificial intelligence is an enemy of web development and it will cut out Web Development, instead artificial intelligence and Web development will work together for better results. When Artificial intelligence and the Web admix, nothing but a miracle fall out.
What do we have now?
More comprehensible Processes
Web design is a complex and extended process, but with AI it can be less time-consuming and easier. Just simply AI systems can provide better combinations of layouts, templates, and designs of Web app for a certain user and deliver a better customer experience.
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SEO strategies
One of the main benefits that Artificial intelligence has is that it can collect a huge amount of data in just a few seconds, this is a lifesaver for SEO because every day cosmic amount of information and news is accumulating and it is impossible to be on track.
Coding
Artificial intelligence has the ability to make crucially important but problematic tasks, easier to achieve. With precise predictions of code, constant updates of databases, etc. developers can make more user-friendly and smarter Apps, with less effort. Thanks to Artificial intelligence.
This is a drop in the ocean compared to what benefits AI has.
What to expect?
It is really hard to imagine the future of the Web, one may say it already is extremely user-friendly and smart we can track every interaction people make on the Web page, but as professionals say it can be better.
There are some predictions that soon or later websites will be able to understand users’ emotions and characteristics when they interact on the site. Websites will use these emotions for delivering a better user experience and t can be an advantage from a business perspective, with this knowledge you can boost conversion rates in different ways.
Another huge problem that AI potentially solves, is the issue of software approximate in predicting bugs and errors. AI can change this by producing further data points thereby software engineers could make more instructed decisions to estimate a user story.
Also, one main benefit that AI will bring to the future is more systematic and improved SEO. AI-powered SEO platforms will bring more detailed insights to web developers, AI tools tell them which is unnecessary content, points exactly where is your user’s interest, and many more.
We can have hope for Artificial intelligence, that it will rescue Web developers from the monotonous web designing task. AI assistance will provide more and more references and templates for your Website and make it more user-oriented.
Disadvantages
The biggest issue that AI technology has is that it is really expensive, also it requires high technical expertise. Plus there is a lack of qualified workers and specialists. Another problem that still exists is that AI has limited opportunities, they can only do what is shown to them. But let’s have hope for the future.
Conclusion
The use of Artificial intelligence technology will become a crucial part of web development in the future. There are many contradictions about whether Artificial intelligence will replace the developers or not. But as professionals say there is no future of Web development without AI, Artificial intelligence will produce more open positions in companies, because of the structure and demand of its system. So we shouldn’t be afraid of AI, instead, use as many opportunities as possible.
What We Offer
For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Web development Services and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
As most of us know, to create an App for Android and IOS, you need two different teams, who will work on each project, but not anymore if you know about Flutter. Flutter is an open-source framework by Google for building multi-platform Applications from a single codebase. Besides mobile Apps, Flutter is now providing web Apps, too. Another huge advantage for Flutter is its multi-capability. Flutter allows developers to broaden beyond traditional App development, into fields that were unavailable and most of the time they have required different tooling and working team.
How does Flutter work?
So how does this magic happen? It is pretty simple. Flutter Web Engine contains some libraries and APIs to convert the Dart code into HTML, and CSS. There are some steps:
First, your code written in Dart goes through the Flutter Web Engine and then compiles it to HTML and CSS.
Then, your Dart code is also put together into Javascript.
Finally, the essential files are served to the browser.
Flutter Web has two different rendering engines from which developers can choose: DomCanvas and CanvasKit.
Consider
These are some points you need to keep in mind when you are working with Flutter Web: one of the biggest inconveniences is that Flutter Web creates a Single Page App.
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Also, problem is that you should consider users can now open your Website in any screen size or resolution because of it you need to work on the page’s responsiveness.
Various packages support the Web but always check twice about the supported platforms before coding.
Use existing or make new?
Are you planning to create mobile and Web Apps side by side for the first time? Then Flutter may be your N1 solution. It will be delivered swiftly and low-priced. as Web and mobile Apps can share the same logic, styles, UI elements, and much more your Apps will look more clean and smart. UIs will need to be built reactive. The reason for this is mobile Apps and Web Apps mismatched screen widths and lengths and resolutions. Sometimes the Web page might need to be entirely different from the mobile version, for this situation Flutter has its Platform checks, which gives you the ability to render various screens on the Web and the mobile.
If you already have a mobile App and want to expand on the Web, you can use existing logic and UI elements to output Web Apps faster than other web frameworks. But in this case, you should consider that mobile Apps use specific APIs like a camera or local storage, building these features in a Web App may be more challenging or even impossible.
Developer’s Dilemma
What if you don’t need or want a mobile App, is Flutter a good choice to make highly performant Web Apps? Despite all the features that flutter has, it isn’t the first choice when you need a static Web page. Flutter is one of the best for single-page interactive Webs. So in some cases, flutter isn’t a go-to solution and you should use more traditional methods instead.
Advantages and Disadvantages of Flutter Web
So to say if Flutter is the next big thing in Web Development or not, we can summarize its Pros and Cons. Let’s start with Advantages:
The main: one codebase for mobile and Web.
Flutter gives developers an opportunity to implement a game engine for specialized products and provide them with advanced animations and physics.
It has adaptive layouts.
animations are provided in up to 60 frames per second.
Flutter has a huge amount of source and commercial libraries, which is a good advantage for any developer.
PWA supports out of the box.
prominent backing for both Material and Cupertino design UI elements.
However nothing is perfect and neither is Flutter, here are some common Disadvantages that it has:
Flutter Web is not very SEO friendly.
The large load size: HTML minimum payload is 1.8MB, and CanvasKit adds an additional 2MB.
Web developers wouldn’t be able to change generated HTML, CSS, and JS code.
Smaller community and fewer available developers.
Has weak debugging.
Conclusion
Flutter sure is an innovation for Web Development, but there is still a long way to go before it will become perfect. In some cases, Flutter will save your day, but if you don’t use it properly you may face a big problem, So use it wisely, Or don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Web development services and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
Website Redesign: A Comprehensive Guide for Success
Auteur n°3 – Benjamin
Tags
Web Design, Website Redesign
Making a Great First Impression
As Bill Gates once stated, “This is a fantastic time to be entering the business world because business is going to change more in the next 10 years than it has in the last 50”. This observation perfectly describes the ever-changing advancements and inventions that occur all around us.
Our world is transforming and becoming increasingly digital. The digital world expands our alternatives, opportunities, and capabilities. Since customers today have access to a wealth of information and options, it is vital to make an outstanding first impression to solidify their attention and enthusiasm towards you.
Most customers will examine and evaluate your website initially. It quickly communicates to them your values and effectiveness. People will not take you seriously if they do not enjoy the design of your website. So, all the elements that are important for the webpage should be employed intelligently and efficiently to create a tremendous force.
From technology to human psychology, if you establish a powerful presence, it is more difficult for others to overcome you. A solid first impression helps you to establish a strong community of committed customers and transforms you into a formidable competitor that will require significant energy to be overshadowed in the market.
When and How to Redesign a Website?
Only user-friendly, visually appealing websites get a good first impression. Some businesses quickly recognize that their design is out of date or that some of the essential factors affecting their performance must be altered. However, it doesn’t fix every problem since they don’t know how to begin the redesign process.
Redesigning is not a simple task; it requires a significant amount of resources and time, but the satisfaction of an entirely distinct online presence is guaranteed. It’s no secret that website design and usability have an unbreakable connection. The website acts as a 24/7 salesperson and can be considered effective if it can improve conversions.
If your website is outdated, people are having difficulty utilizing it, or it is evident that the site isn’t truly fit for the specific target group and their needs, you should immediately consider redesigning it. Poor design and usability will have an instant impact on the entire organization, so keep an eye on all of the changes that may be happening around you. If you aren’t seeing any significant traffic, leads, or sales, take the first steps toward transforming everything. Stagnancy is the first sign that you need to be more creative and put more effort into making improvements.
To effectively complete the redesigning process, you have to first assess your intentions and define your goals. Half the battle is won by setting realistic goals. Perhaps you’d want to focus on user experience rather than the website’s appearance. Perhaps your primary goal is to boost the number of site visitors and conversions.
When you revitalize your website with clear goals in mind, it’s simpler to locate solutions that will help you achieve the intended outcomes. To be successful in this endeavor, identify your budget, and the general characteristics of your target audience. Consider the material that will be exhibited on the site, and expertly display the distinctive brand aspects that can make your website recognizable. Additionally, use a unique custom domain.
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Keep Your Web Design Updated
Think of your brand as a recipe, and your website as the enticing aroma that draws people in. Everything begins the moment the user views the webpage or the social media platform that advertises it. During these first critical seconds, consumers make decisions based on the visuals they see and ultimately decide whether they will disregard you and continue searching for something else, or if they will further delve into the treasure box that is your brand and uncover the hidden gems within.
Several important elements must be considered while improving your website design. They must not be disregarded, regardless of your short or long-term aims. Optimize the page speed. Nobody likes having to wait for a web page to load. One of the primary causes of bad page speed is big file sizes, which may be managed using various online tools. If you want website visitors to take action on your site, use a call to action (CTA). For example, if you own an online store, the website may feature a “Buy now” button in a bright color and bold font beneath products for sale.
The design should be consistent. Customers must be able to quickly navigate it. To be consistent, everything must operate in harmony, including button designs, links, color combinations, and so on. Of course, the pages can be different, but there must be a consistent theme and structure that makes it evident that those distinct pages are part of the same website. Don’t forget to include high-quality pictures and videos that reflect your company and its products or services.
Ensure Your Website Works Well on Multiple Devices
While redesigning the website, keep in mind that everything customers view must be adaptable to all sorts of devices. The appearance of your company’s website and its flexibility for all electronic devices can have an invaluable impact on your company. Since 90% of individuals switch between devices to perform different tasks, this is one of the most important elements to consider.
Aside from focusing on visually pleasing and flexible site design and adapting it to numerous devices, it’s also a good idea to know what devices your target audience uses in general. Analyze the traffic to your website and where it is coming from. Closely monitor and analyze your consumers’ views and personal experiences. This will enable you to advance in many areas in the future as well.
Improve User Experience and Navigation
This aspect was formerly addressed, but highlighting it and going into depth is never too much when it comes to the significance of user experience and effective site navigation. Aside from amazing aesthetic aspects, customers always want alternatives that make it effortless for them to discover what they’re looking for.
Outline your website’s goals and objectives, as well as how they can assist your target audience. It will help you develop a menu structure that is useful and clear to them. Choose the menu sections depending on the type of material that should be presented on the menu, the structure that should be used, and the pages that should be prioritized.
Be Attentive and Think Creatively
Several aspects need your whole attention. You must be aware of the market, your target audience, competitors, and the most recent developments. Paying attention to your surroundings, researching your environment, and thinking creatively will help you come up with fresh ideas that will propel you to the top of your industry.
For starters, ensure that the information on your website is correct and up to date. Along with updating the design, you should update your content a little bit as well because many things happen around us all the time, and your website should represent how up-to-date you are on the current news and trends. Additionally, the website should be SEO-optimized.
Keep in mind that platforms known as website builders will not produce originality or creativity. You must customize your website. While “free websites” without the setup expenses do construct a website fairly rapidly, in the long run, they also bring more problems than they are worth. Many different types of websites have unique criteria; some of them are essential to selling products successfully.
Competitive analysis is another important aspect that necessitates an unbiased investigation. The purpose is to create an objective picture of the success of a certain organization. Investigating your competition will help you understand what makes them and their services/products distinctive, how they achieve their goals, and what their benefits and weaknesses are.
Do You Need a Website Refresh or Rebuild?
Website redesign and rebuilding is a strategic investment that can generate significant revenue for businesses. In today’s fast-paced digital market, an aesthetically appealing, user-friendly, and technically solid website is critical for attracting and maintaining consumers. It boosts brand reputation, increases search engine exposure, and corresponds with changing customer expectations.
Edana will assist you in navigating the process, which calls for knowledge in web development, content strategy, SEO, and UI/UX design. To achieve a profitable transformation, we will utilize our solutions to generate opportunities for your specific needs, implement effective design and appropriate technology, as well as provide continuing support for optimal performance and ROI.
Closeup of a man choosing wooden dice with smiling face out of three options in a conceptual image of customer satisfaction.
How Reevaluating Front-End And Back-End Development Can Boost Your Website?
Auteur n°2 – Jonathan
Front End Dev. Basics
The front-end development involves the aspects of a website your user actually sees. Also this specific software development style is referred to as Client Side, which implements all the graphic design elements meant for Call to Action purposes.
To build the basic visuals of your website you need a front-end developer. So, just like every other field, front-end has constant updates so make sure you get the one who goes with this rhythm. Not implementing modern tools could cost you losing potential customers.
Back End Dev. Basics
As the front-end dev. Is the so called client side, back-end development is known to be the Server-Side and you can’t see it but you do experience it. It stores and organizes data, and makes sure everything on the visual sphere actually works and is functional.
The back end dev. Works simultaneously with the front end, upcycling and recycling information to be presented later as a web page. When you interact with the website, your browser sends a request to the back end, which returns information in the shape of front end material that the browsing platform can sort out and display.
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Re-Evaluate Software Development
Clearly, reforming your software engineering strategies time by time is very important for your over-all success in digital presence. Well, if you already have a functional website that seems to be working just fine and having a regular base of users-you might ask yourself if you actually need any reforming or re-evaluation.
Well, examples of retail companies like Amazon, or retail banking obviously show us that investing in your software development only increases the profits. Modern customers surely appreciate a comfortable navigation on a website and a shorter, less-annoying loading time-frames.
Like we’ve exemplified in previous paragraphs, both front and back-end development are equally important for your web-mobility. Let’s also keep in mind, that you offer your software as a product as well, alongside with physical product presented on a website in virtual form as photographs or 3D models.
Website functions and designs are only getting fancier day by day, so no wonder if your users stop using a website solely because of its poor interface aesthetics. And you surely don’t want your internal and external links to navigate users to wrong landing pages for the sake of your SEO rankings.
Server Security
One of the primary reasons individuals tend to select certain platforms for, is their security. Let’s put it this way-if your server’s security is not set up to its maximum and an individual is to insert their confidential information for your data-base to make simple interactions-it’s less likely they would conduct the action on an un-trustworthy platform.
In one of our articles we have already discussed the Alibaba data-breech, when CC card informations were stolen from the data base and surely it was because of poor server security. Most likely, you don’t want such a thing happening to your website, so make sure to keep the security intact.
Software Development Program Languages
For both, front end back end development there are specific program languages that we also call coding. Make sure your web-developer knows at least some of these to make sure you get a high quality software with strong design and server.
Front End Languages
HTML
CSS
JavaScript
Back End Languages
Ruby
Python
PHP
SQL
What We Offer
For more interesting articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for professional assistance from your Swiss Digital Agency. Our expertise includes Software Engineering Services and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
Milenial people sharing content on streaming platform with digital web camera - Modern lifestyle concept with smart millenial guys and girls having fun vlogging live feeds on social media networks
How Can You Make Your Web Content More Accessible?
Auteur n°2 – Jonathan
Accessible Content Basics
You might have read many articles defining accessible content as the one with simply higher reach. But, in this article we shall re-define the term Accessible. Making highly accessible content involves adding tools to your web-development which will let your content be diverse and affordable for individuals with certain disabilities.
Inclusivity is one of the current high moral systems every modern enterprise must share. Leaving specific individuals out, especially when your company budget CAN afford implementing accessibility systems, is simply unforgivable.
Modern Era Talking
Maybe back in the days, like decades ago it was considered a tragedy to have any specific disability. But, current technologies help us get that attitude out of our systems and it’s impossible to neglect the wide prospers of possibilities.
In fact, the term “Disabilities” itself might soon be out of our vocabulary, because we design our products and content be in reach for anyone who’s interested right? So, in next paragraphs let’s review all those possibilities right in front of our noses.
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Accessibility Tools
Screen Reader Simulators
Voice Navigation Systems
Accessibility Testing Tools
Tables
Screen Reader Simulators
Screen Reader Simulators mostly support the audience who experience Dyslexia, Color Blindness or Blindness in general. The beneficial tools provided by this service are:
Optional Text Reading Aloud
Keyboard and Mouse Navigation
Skipping to Preferred Content
Screen reader simulation helps with regulating the UV pressure that can affect your eye-sight. Also, such simulators can also help you as a web-developer or web-designer to experience everything your viewer is going to experience.
This will help you correctly adjust the settings of implemented tools to create a comfortable environment for all viewers of your content. Let alone sparing the time of endless scrolling and skipping to what’s more important for your user’s experiences on the website.
Voice Navigation
Voice navigation is a great tool considering how much the digital assistants can do nowadays. Alexa of the Amazon is a great intelligent house element we all wish to have.
In this case, implementing web-qualities that enable Amazon and Google assistants to access voice records on your webpage are a great option.
Sign Language In Video Content
Multilingual content is often only considered as connected with regular textual content. But, when it comes to your video content-especially live videos it’s simply very considerate to include the panel for sign language.
Now, you might think that adding CC only to your content is enough, but it’s not really. Imagine how annoyed you’d be if the dialogues in a video are going so fast you cannot really keep up with the CC. Pausing the video every time for simply figuring out the context sounds quite annoying doesn’t it?
Accessibility Testing Tools
Quite sadly there are not too many tools that check the accessibility scores of specific websites. Such tests are generally AI driven. Well, it does make sense after all, because artificial intelligence can audit accessibility through objective lenses according to the current standards.
Instead of manual checks by an individual who might not be able to completely relate to users’ issues, don’t hold back on using AI assistance in this specific audit process. This process is also known as E2E automation. Meaning end to end automation testing.
Conclusion
In summary, accessibility with modern technology is not too much of a difficult task. What it takes is additional customer research with more specific criteria and re-evaluation of your web-development strategies to respond to your customers’ needs without exceptions.
What We Offer
For more interesting articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for professional assistance from your Swiss Digital Agency. Our expertise includes Web and Mobile Development Services and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
How Can Low Code Platform Transform Your Digital Marketing Strategies?
Auteur n°2 – Jonathan
How Does Low-Code Work
Low-code and no-code platforms are the examples of visual software forms that offer business owners and starter developers to manipulate application components to their desire, wire them as a union and create mobile or web apps.
Low-code and no-code development helps you to quickly build an application or a website in case of time shortage without using complicated and time-consuming coding. They can also allow you to create a trial application before actually launching it as a project.
If you still have little knowledge about programming languages but want to show your front-end developer what you wish your website to be like approximately-this is a great tool.
What’s The Difference-Low Code
So, basically, low-code platform requires users to know at least minimal amount of programming language, but luckily-far less than what’s required from a professional developer. The low-code platforms are generally only used when time’s really tight and enables the developer to deliver applications in a shorter deadline.
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Non-professionals with minimal programming knowledge can freely use low-code tools to develop simple apps with easy functions, especially if they are looking for a way to create a website for their small shop for example.
What’s The Difference-No Code
Relatively to the explanation of low-code development, no-code is exactly what it says to be. Professional IT specialists just don’t need to use no-code development platforms. They are for business owners with no knowledge of programming languages whatsoever. A platform that offers this service can be considered to be Wix.com. Of course there still is some knowledge required to obtain the domain name for example, but if you want a quick link to showcase your works for example-no-code development is your emergency call.
Benefits Of Low/No-Code Platforms
Surely, time-management is a pro feature to this development style. It’s quite a life-saver, especially when you have the need to constantly update your user interface design to keep up with your audience’s needs. You can’t make them wait for too long. Or, if the application offers services that are quicker in time than the competitors-apology emails about functional issues won’t help and might make your reputation suffer quite a bit. The given platforms also provide quick problem-solving alternatives.
Bugs That Still Need To Be Fixed
Due to the very benefit of being so easy to use, if used by a company’s professional IT-this could create problems with generating data. This Low and No-code development platforms are time-emergency tools, not the ones you use on regular basis. If you don’t want to have big issues with generating and automating your data, try not to get too used to this platform.
Another con to the long-term use of these development platforms could be the trouble of using certain metrics in order to scale the website performance professionally. Well, sure the platform is fun, but would we even need the knowledge of programming languages if this platform was to do everything for us?
Popular Low/No-Code Platforms
Low Code Development Platforms
Appian
Claris FileMaker
DWkit
Google AppSheet
Looker 7
Mendix
Microsoft PowerApps
OutSystems
Robocoder Rintagi
Wix Editor X
Yellowfin 9
Zoho Creator
No Code Development Platforms
AppGyver
AppSheet
Appy Pie
AWS Honeycode
Betty Blocks
Bubble
Carrd
Glide
Gumroad
Kissflow
Memberstack
Nintex
Notion
Outgrow
Conclusion
Well, all in all-low and no-code development platforms are actually useful and demonstrate the inclusivity in the digital world. It says that you don’t have to be a pro IT just to make a simple website. As a concept it’s great and very helpful, but as a professional tool-not the best one to recommend.
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For more interesting articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for professional assistance from your Swiss Digital Agency. Our expertise includes Software Design and Development and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
How Can You Optimize Your Conversion Rates To the Full Capacity?
Auteur n°2 – Jonathan
CRO Definition
CRO-conversion rate optimization involves the actions regarding increase of leads converting into customers through mobile applications and websites. Now, this might sound a bit complicated from the beginning, but we will review the process step by step and how you can achieve maximum conversion rates in the digital environment.
Effective Methods
Just like every other strategy, CRO also has its methods which are approved to be functional compared to the others. Here is the list of the ones you will want to take a closer look at:
Additional Pop-Up On a Website
Removal of unnecessary form fields
Testimonials, reviews and logos
Remove Distractions
Easy Initial Steps
Additional Third party sign up service
Stronger CTA copy
Live chat integrated to the website
Now, in the next paragraphs, let’s review some of these Conversion Rate Optimization methods.
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Third Party Sign Up
It’s great if your user will sign up on your platform with a specific username, but unless you offer a mobile application as well-it’s less likely for the customer to do so. We are very irritated as customers remembering all usernames and passwords for multiple websites.
So, why not make it easier and access almost all of these websites with one party? For a clearer example, when you go to almost any website, like wetransfer.com for example-you have an option to create an account on the website or sign up/in via Google or Facebook.
That is exactly the third party sign up. The best part is, an issue regarding the password and remembering it is bound to be completely minimized.
Pop Up Ads
Now, generally pop-up ads are not our favorite thing as the digital audience and we tend to use swearing words sometimes if the ad distracts us from something very interesting. Instead of making this additional feature a distraction (which you ought to remove by the way) make sure to generate it smart at the right period of time or space of the UI.
What we mean can be exemplified like this: Let’s say you have a great showcase website with the blog extension. As a customer is scrolling through one of your posts-the pop up occurs right in the middle of it! Generally, the middle of the article contains most functional information, so distracting your viewer will only irritate them.
Maybe putting this add somewhere after 2/3 of the article would be smarter. The basic information has already been spoken of and by the conclusion before the reader exits your blog, they have a higher chance to check out your offers in the pop-up ad.
Live Chat Integration
It can never be extra to speak about the importance of live communications on every platform your brand is available on. Especially your very own website! Sure, to make it a little easier for yourself, you can also use AI chat-bots for solving smaller technical issues which will only transfer the customer to a service rep if AI data was insufficient.
CTA Copy
CTA-also known as call to action copy is a primary prompt for the viewer to engage with the communication channel you’ve chosen for a specific case. For example, CTA copy could be as simple as “Subscribe to our channel today!” Also, it could be a one-time offer that can only be accessed through a specific communication medium.
Additional Strategies
Text Based CTA with blogposts
Add lead flows on your blog
Test your landing pages
Optimize high-performing blog-posts.
What We Offer
For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Growth Hacking Strategies and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.
Useful Digital And Physical Channel Options In Retail Banking
Auteur n°2 – Jonathan
What Is Retail Banking
Retail banking is also widely known as consumer banking as well. It basically involves the financial services to the individual customers rather than business. Let’s say it’s a B2C communication, but bank instead of business. Through retail banking an individual customer manages their money, access credits, and deposit money securely.
Retail Banking Channel Options
There are actually loads of ways retail banking can be classified. Your simple visit to an accountant in the bank is a form of retail banking. Easy as that. But, let’s discuss some more popular and widely used retailed banking services.
Possibly the physical channel we all use is an ATM. And also, the most physical is can get. The ATMs are literal cabins you enter and conduct all financial activities through it according to your wishing.
As for Digital Channels, here we have more variety of popular services, it can be mobile consultation as well. Yet, something with a completely digital concept is internet and mobile banking.
Quite honestly, mobile banking is very comfortable, you just need internet and you’re safe to manage your finances anywhere in the world.
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Digital Credit/Debit Cards
Now, in many parts of the world, digitally involved Banks have offered their consumers the option of digital CC Cards with beneficial cyber security services.
This account type is great for managing the finances you don’t want to spend yet, or simply don’t know what to do with. It’s quite scary to risk losing money, especially when we connect our cards to apps like Taxi or Delivery services. Not to mention all the shopping websites we might have forgotten inputting our card information into.
The comfort of a digital account is, that it doesn’t require attaching the card at all, it’s a virtual card on its own. So, you can just swiftly transfer the exact amount that you need on it whenever you need. In other cases, you can just leave it nullified. Or in another case-transfer the finances you want to not accidentally over-spend and safely swipe your physical card.
Digital Interactions
Back in the days, only mobile calls were the fastest ways to interact with the bank staff to figure out what was going on your bank accounts. Now we have chat-bots, digital consultants and casual video calls in case of necessity. In certain countries of the world you can have the video-call with the bank’s credit manager if you cannot make it to the physical destination. Chat-bots are just great and time-saving in case of a small issue that can be automatically fixed. The inbox about updates on you mobile-bank account are a form of effective communication as well.
The Benefits Of Retail Marketing-Personal Banker
It feels almost luxurious to have your personal banker right? But, it’s not really. Since people have started using their CC and Debit Cards far more actively, mobile communications have become far more common and so have the personal banker services. Or should we say personal accountants.
When you use your bank’s services frequently enough and have a good credit record, it’s quite likely for the bank to assign you with a specific status (like loyal customer) and offer to assign you a personal accountant.
This Bank Employee has closest communication with you and informs you about the details of your financial offers-like Credit Cards or loan percentage changes. We’ve come very far with retail banking and it’s getting more comfortable gradually.
What We Offer
For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Design and many more. Feel free to contact us anytime!
PUBLISHED BY
Jonathan Massa
As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.