Negative Feedback Is Not Scary

Once you’ve put so much hard work into your product’s creation, what you are expecting is at least the majority of customer reviews to be positive. Well, it’s understandable, but this high bar of expectations also creates the fear of getting notices on the negative aspects of your product. This can be connected to the general psychology of being afraid of making mistakes.

Sometimes this fear can interfere with our critical thinking. Yet, let’s be honest, if you were so afraid of making mistakes, you might not even start a business in the first place, but here we are!

Negative Feedback And Critical Thinking

Keep in mind, that product is being created for the customer. Well, of course we want to sell it for financial profits, but the core purpose is to serve the individual that wants or needs the product. If a customer is offering you a solution to additional issue, or pointing it out-you should listen! Feedbacks, especially negative ones are the treasure boxes for customer research.

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Give The Chance To Explain

In some cases, a brand only offers you a five-star system to rate their products. This is somewhat smart if you only want to showcase that there are more positive reviews than negative statistically, but words always say more than numbers in this scenario.

A customer could be giving you one star, not because your product or service was not good, but because they might have misused it for example. When it comes to certain goods like clothing, they might be upset with the delivery service you’re co-working with actually. The textual reviews will make it clearer for other customers-what was the problem.

Stay Transparent

Depending on the field your business is operating in-there are several forms of communications with brands like mailing their customer service. Yet, these types of communications are individual and never public. Probably, Amazon has a great review system. When you want to purchase a product from certain sellers you see the star rates and comment reviews altogether.

It’s very transparent and so are your responses to their inconveniences. Even if there seems to be many negative reviews-this creates a form of trust with a potential customer. They just see that you are online responding to issues and trying to fix them. The same goes for App Store and Google Play Store. Every application updates their bug fixes based on the reviews of their customers.

You Might Have To Go Back In Time

Now that we have mentioned Play Store and App Store-you might have seen comments on certain apps, that the previous version worked better. Again, the product is oriented on the customer, so if you see majority complaining that the previous version worked better-this is what you can do. You can always wrap up the product.

Offer old as new by changing its visual settings or adding a couple nuances here and there. If you are to update the application again, try adding another feature to it, but reset its core-functions to the previous version, plus changing the visual to more UI friendly one.

Accept And Improve

Preaching about how brilliant your product and service is and almost blaming a customer for not appreciating is, has to be one of the worst things you can do to your brand-image.

Make sure to always take into consideration that the customer is upset, put your pride aside and consult with the customer service team on regular basis. One wrong response could cost you a whole reputation. All of this is about brand strategy.

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What Is The Digital Marketing Audit?

This article is to help people like us – the ones who are responsible for growing and building the company. Here we discuss what is the purpose of a digital marketing audit, how it works, why is it so important, and on what it is based.

One of the main benefits of a digital marketing audit is that it shows us what kind of abilities our company has and what are the pros and cons. The main purpose of the audit is to convince you that your business is seeking the best possible positive way that it can have through processes, systems, and strategies.

What Is CTR?

CTR – Click-through rate. The formula shows how often customers clicked on the advertisement that was targeted especially for them. Clickthrough rate guides us on how efficiently our ads and keywords are. You may think that counting the CTR percentage is quite hard, but it is not. For a clearer explanation let us discuss it like this: for example, the ad has impressions and clicks on it.

CTR rate is counted clicks/impressions. So, if you have 15 clicks and 100 impressions, CTR would be 15%. CTR helps us to analyze which advertising or keywords were efficient for our targeted market, which was relatable, and it shows which ones need to be upgraded.

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When Do We Need The Audit And How It Helps?

If the company is experiencing setbacks in terms of sales, product demand, and expansion, it could be the fault of a poorly designed digital marketing strategy.

we do not have any clear mindset and ideas of how promotions work on different kinds of channels, or what kind of keywords we need to use then we are depositing our money into these ads and promotions mediocrely and we will not be able to see any positive results that we are willing to see. If ads are that unsuitable, it means that we need to spend more money to improve our ROAS which stands for Return on Ad Spend.

Audit Helps Us To:

• Measure our goals and abilities
• Develop a strategy which is suitable for the product or the service that we are providing
• Analyzing product/service, website, promotions, results

How Audit Helps CTR?

As we have already discussed the meaning of CTR and audit separately, let us discuss what kind of effect an audit has on CTR. The audit is related to costs but there are few ways to have cost-effective audit systems.

• Definitive audit software which reduces the timing that must be spend on audit by person
• Boost inner control and hire relatable stuff who will analyze the results made by audit
• Transparent relationship between the team and the audit

The Measurements

CTR may be measured for everything from the beginning with the ads and ending with email marketing. And we need to mention that many factors impact on CTR rate, but the most common ones are relevant and quality advertisements and appropriate keywords.

A higher rate of CTR might be counted as one of the results done by audit. Therefore, we once again agree with the opinion that a properly selected audit will correctly determine the strategy that we need to develop for our business: increase sales, improve and promote the product.

The main duty of the company at this time is to have professional employees who will properly continue the development of the company in the way that the audit will provide them. Therefore, after properly designed promotion, advertising, and boosting, our CTR rate will be increased more.

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Timely Content Is Important

Plan in marketing is pretty much everything. You need to have a short-term and a long-term plan. Either it’s social media, web-content or sales more or less we need everything to go according to plan.

Well, if it goes better than planned it’s even better. Uploading content on a certain basis is vital for your engagement. In the beginning we all start off more randomly just to observe customer behavior and see when our content is most seen.

For example, it would be somewhat silly to post main content, especially engaging ones at 9AM according to your time zone, when insights show, that your customers’ highest social activity is around 7-8PM.

Content Calendar

Digital Marketing Calendar, also known as content calendar helps you plan the upcoming posts. It would not be so wise to randomly create content in a rush. Maybe some of you work best right before the deadline, but in content creation process, there is no deadline.

What we mean by no deadline is, that you’re constantly creating something new. NON-STOP. The world, market and customers around you evolve all the time and showcase multiple interests. All these researches, updates and insights need to adapted in your content. So, wouldn’t it be at least more comfortable to have several posts ready-made and planned than working urgently every second.

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Content Calendar Elements

There are several types of web-content you can plan through your calendar and here is the list of them:

• Planned Promo Events
• Upcoming Articles/Blogposts
• Old Content Updates
• Video Materials/Webinars
• Status Updates
• Case Studies

Each and every one of these activities determine the progress in your customer engagement rates. You don’t want to give them outdated content for sure, but not the ones out of context either. The plan of your calendar has to be in correspondence no your customer behavior search and upcoming news they are eager to find out about.

Benefits Of Digital Marketing Calendar

• It’s Time Saving-As we have spoken of in a previous paragraph, content needs to be constantly updated, so having a couple Aces up or sleeves in case of emergency is a great option. The content could be recycled and re-presented while creative team is working on a new project.
• Minimize The Errors-planning in advance and clearly classifying responsibility among team members, can ensure all important work-flow operations to go in a smooth manner. This is specifically important in bigger teams, where responsibilities like editing and tracking need to be given to particular team members. Rushing this process could result in very unwanted chaos.
• Prevent Un-Timely Content-Consistency in posting has proven to be one of the primary ways of increasing engagement and conversion rates. It also helps in building real-time and more genuine communication with your target audience-either it’s your loyal customer base or the potential ones.

Consistency And Creativity

When it comes to planning content it is honestly quite difficult to keep up with the trends sometimes. That’s why you need a creative team to organize the schedule with. Creativity process consists of multiple brainstorming sessions, so tens and sometimes hundreds of ideas can emerge in this time-frame.

Creative process is very chaotic and putting it in a schedule takes far more than one person. Don’t forget that even the ideas emerged during this chaos later have to sorted and filtered.

Successful Calendar Elements

In order to maintain the rhythm of your calendar and consistency there are certain elements you have to emphasize.

• First would be to categorize the content on your calendar according to the platforms you are supposed to publish them on.
• Focus on the subjects which your customers find interesting and make it simple.
• Ensure that your content quality is the one your target audience expects.

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E-Commerce for Genuine B2C Communication

A masterfully organized brand connects with their customers through a genuine relationship beyond just selling and buying products. This works positively on your customer’s involvement in your communication process through e-commerce and creates the environment of emotional connection, they start to have a feeling that there is something more, likely a bigger picture to participate in.

Make your E-Commerce Productive

The now-endless expansion of E-Commerce could point the pressure onto increased competition, cost savings and even changes in the seller’s behavior, which could demonstrate itself through the changed tone of brand’s voice (not in a positive direction) or extra emphasis on the numbers, which naturally create sort of disappointment in a customer’s mind and their perception of your brand. The point here is, even though competitive aspect of E-Commerce is forcing you to push your communication boundaries, you must not forget that connection still comes all the way down to an emotional level. Productivity is not only seen in profit numbers, but also customer’s engagement.

Benefits of upgrading your E-Commerce Strategies

Your calculator does start showing you more pleasing numbers after launching a well-organized E-Commerce strategy. One great benefit is that; it does help you reduce your costs. It’s an online space, taking up virtual storage which only has to be cooperatively designed with a skilled specialist, which will serve you for the times to come. You have the both sides of a coin pretty much, saving your own costs and providing a comfortable roaming space for customers from any place-any time.

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Grow Global

Now, let’s say you’re already a well-developed and popular brand on a local scale. Everything is going according to your plan, but you feel that something is missing. Aiming higher and being ambitious is a shot to reaching more success, so why not go global? The next step would be to figure out how and here comes the solution of E-Commerce. Making yourself known more and more globally will help you find the customers who identify with your purpose. For learning more about brand identity make sure to scroll through our publication for more detailed explanations.

In this case, let’s say your brand stands for equal rights in general, not being specific here. So there are thousands of individuals in your local area, who identify with your purpose and one of the reasons they are customers of your service is this belonging to a bigger picture. Now imagine, around the globe there could be not just thousands, but millions of people who share these views and would love to stand in the big picture your brand ideology is offering. The possibilities are endless and the room to grow is bigger than you might imagine, so make sure you don’t miss out on developing an expansion oriented and genuine E-Commerce strategy.

Finer Marketing Opportunities

Like mentioned above, your E-Commerce website is the best possible marketing tool you can have especially in the digital era. Just like other online tools, such as: Social Media Marketing, E-Mail Marketing, Search Engine Marketing, Pay Per Click Ads and Search Engine Optimization help you build extremely and undeniably useful contacts. The E-Commerce platform will provide you with engagement tools that help you build trust with your customers, availability 24/7 and consistency in these communications. In B2C marketing, whether it’s digital or not, staying updated and consistently engaged is one of the basic elements of building THE trust.

Improve the Image of your Brand via E-Commerce

Through the help of your E-Commerce strategy, providing your potential and loyal customers with a good online sales platform, will give you a better corporate appearance. You’ll be preventing not just yourself but your customer from all the fuss otherwise and don’t forget, that this platform gives you the possibility to give a personalized shopping experience. Easily receiving feedback and maximizing the security of online transactions will assist your marketing plan progress in numerous ways.

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