Timely Content Is Important

Plan in marketing is pretty much everything. You need to have a short-term and a long-term plan. Either it’s social media, web-content or sales more or less we need everything to go according to plan.

Well, if it goes better than planned it’s even better. Uploading content on a certain basis is vital for your engagement. In the beginning we all start off more randomly just to observe customer behavior and see when our content is most seen.

For example, it would be somewhat silly to post main content, especially engaging ones at 9AM according to your time zone, when insights show, that your customers’ highest social activity is around 7-8PM.

Content Calendar

Digital Marketing Calendar, also known as content calendar helps you plan the upcoming posts. It would not be so wise to randomly create content in a rush. Maybe some of you work best right before the deadline, but in content creation process, there is no deadline.

What we mean by no deadline is, that you’re constantly creating something new. NON-STOP. The world, market and customers around you evolve all the time and showcase multiple interests. All these researches, updates and insights need to adapted in your content. So, wouldn’t it be at least more comfortable to have several posts ready-made and planned than working urgently every second.

{CTA_BANNER_BLOG_POST}

Content Calendar Elements

There are several types of web-content you can plan through your calendar and here is the list of them:

• Planned Promo Events
• Upcoming Articles/Blogposts
• Old Content Updates
• Video Materials/Webinars
• Status Updates
• Case Studies

Each and every one of these activities determine the progress in your customer engagement rates. You don’t want to give them outdated content for sure, but not the ones out of context either. The plan of your calendar has to be in correspondence no your customer behavior search and upcoming news they are eager to find out about.

Benefits Of Digital Marketing Calendar

• It’s Time Saving-As we have spoken of in a previous paragraph, content needs to be constantly updated, so having a couple Aces up or sleeves in case of emergency is a great option. The content could be recycled and re-presented while creative team is working on a new project.
• Minimize The Errors-planning in advance and clearly classifying responsibility among team members, can ensure all important work-flow operations to go in a smooth manner. This is specifically important in bigger teams, where responsibilities like editing and tracking need to be given to particular team members. Rushing this process could result in very unwanted chaos.
• Prevent Un-Timely Content-Consistency in posting has proven to be one of the primary ways of increasing engagement and conversion rates. It also helps in building real-time and more genuine communication with your target audience-either it’s your loyal customer base or the potential ones.

Consistency And Creativity

When it comes to planning content it is honestly quite difficult to keep up with the trends sometimes. That’s why you need a creative team to organize the schedule with. Creativity process consists of multiple brainstorming sessions, so tens and sometimes hundreds of ideas can emerge in this time-frame.

Creative process is very chaotic and putting it in a schedule takes far more than one person. Don’t forget that even the ideas emerged during this chaos later have to sorted and filtered.

Successful Calendar Elements

In order to maintain the rhythm of your calendar and consistency there are certain elements you have to emphasize.

• First would be to categorize the content on your calendar according to the platforms you are supposed to publish them on.
• Focus on the subjects which your customers find interesting and make it simple.
• Ensure that your content quality is the one your target audience expects.

What We Offer

For more interesting articles make sure to scroll through other Publications on Edana and don’t forget to check our services for professional assistance in your Digital Marketing Campaigns! Feel free to contact us anytime.

E-Commerce for Genuine B2C Communication

A masterfully organized brand connects with their customers through a genuine relationship beyond just selling and buying products. This works positively on your customer’s involvement in your communication process through e-commerce and creates the environment of emotional connection, they start to have a feeling that there is something more, likely a bigger picture to participate in.

Make your E-Commerce Productive

The now-endless expansion of E-Commerce could point the pressure onto increased competition, cost savings and even changes in the seller’s behavior, which could demonstrate itself through the changed tone of brand’s voice (not in a positive direction) or extra emphasis on the numbers, which naturally create sort of disappointment in a customer’s mind and their perception of your brand. The point here is, even though competitive aspect of E-Commerce is forcing you to push your communication boundaries, you must not forget that connection still comes all the way down to an emotional level. Productivity is not only seen in profit numbers, but also customer’s engagement.

Benefits of upgrading your E-Commerce Strategies

Your calculator does start showing you more pleasing numbers after launching a well-organized E-Commerce strategy. One great benefit is that; it does help you reduce your costs. It’s an online space, taking up virtual storage which only has to be cooperatively designed with a skilled specialist, which will serve you for the times to come. You have the both sides of a coin pretty much, saving your own costs and providing a comfortable roaming space for customers from any place-any time.

{CTA_BANNER_BLOG_POST}

Grow Global

Now, let’s say you’re already a well-developed and popular brand on a local scale. Everything is going according to your plan, but you feel that something is missing. Aiming higher and being ambitious is a shot to reaching more success, so why not go global? The next step would be to figure out how and here comes the solution of E-Commerce. Making yourself known more and more globally will help you find the customers who identify with your purpose. For learning more about brand identity make sure to scroll through our publication for more detailed explanations.

In this case, let’s say your brand stands for equal rights in general, not being specific here. So there are thousands of individuals in your local area, who identify with your purpose and one of the reasons they are customers of your service is this belonging to a bigger picture. Now imagine, around the globe there could be not just thousands, but millions of people who share these views and would love to stand in the big picture your brand ideology is offering. The possibilities are endless and the room to grow is bigger than you might imagine, so make sure you don’t miss out on developing an expansion oriented and genuine E-Commerce strategy.

Finer Marketing Opportunities

Like mentioned above, your E-Commerce website is the best possible marketing tool you can have especially in the digital era. Just like other online tools, such as: Social Media Marketing, E-Mail Marketing, Search Engine Marketing, Pay Per Click Ads and Search Engine Optimization help you build extremely and undeniably useful contacts. The E-Commerce platform will provide you with engagement tools that help you build trust with your customers, availability 24/7 and consistency in these communications. In B2C marketing, whether it’s digital or not, staying updated and consistently engaged is one of the basic elements of building THE trust.

Improve the Image of your Brand via E-Commerce

Through the help of your E-Commerce strategy, providing your potential and loyal customers with a good online sales platform, will give you a better corporate appearance. You’ll be preventing not just yourself but your customer from all the fuss otherwise and don’t forget, that this platform gives you the possibility to give a personalized shopping experience. Easily receiving feedback and maximizing the security of online transactions will assist your marketing plan progress in numerous ways.

What We Offer

For more interesting publications make sure to scroll through our blog and feel free to contact us anytime. One of our specialties includes E-Commerce so don’t forget to check out our “Expertise” button and find out more about our services.