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Prioritizing Tasks in Digital Product Development: Maximizing Your Backlog’s Impact

Prioritizing Tasks in Digital Product Development: Maximizing Your Backlog’s Impact

Auteur n°4 – Mariami

In an environment where digital innovation drives competitiveness, the effectiveness of feature prioritization determines project success. A poorly ordered backlog leads to longer development cycles, budget pressures, and falling behind competitors. Priority decisions must be based from the outset on a strategic vision and business metrics to generate value and maintain a responsive time-to-market. This article offers a pragmatic framework for maximizing backlog impact by combining business rigor and operational agility to manage high-performing, sustainable digital products.

The Costs of Poor Prioritization

Ineffective prioritization results in significant delays and budget overruns. It also leads to growing technical debt and undermines your product’s adoption.

Delays and Budget Overruns

When priorities aren’t clearly defined at a project’s outset, technical teams frequently switch from one topic to another without a real roadmap. This instability disrupts focus and lengthens development cycles, directly impacting time-to-market. Last-minute trade-offs generate overtime and additional costs that erode the initial budget.

IT departments often have to reassign resources to catch up on delays, which disrupts other strategic initiatives. The domino effect on deployment timelines hinders coordination with business teams and slows down planning for subsequent phases. Over time, this budgetary turmoil can even call the project’s viability into question.

Accumulation of Technical Debt

A poorly balanced backlog often favors the rapid release of features deemed priorities but lacking sound design and testing practices. Each load increase or change adds its share of fixes and further technical debt. As these compromises stack up, the codebase grows fragile and costly to maintain.

For example, a Swiss industrial company found that its teams were constantly handling incidents caused by development shortcuts taken to meet initial deadlines. The accumulated technical debt accounted for 40% of maintenance tickets, resulting in a six-month delay on the delivery of a critical enterprise application.

This extra maintenance effort then diverts resources from improvement projects and hampers continuous innovation, reinforcing a vicious cycle of underperformance.

Poor User Adoption

When features are developed without a clear hierarchy based on real user needs, products suffer low adoption rates. End users encounter functional gaps or incomplete interfaces that harm satisfaction and engagement. This disengagement can jeopardize the project’s overall objectives.

Lack of focus on high-value business scenarios prevents optimization of the user experience and fails to address key operational performance challenges. Negative feedback accumulates, and requests for changes multiply, slowing down the structured delivery of future enhancements. Poor adoption thus represents a hidden cost that can exceed technical overrun expenses.

Transforming Your Backlog into a Value Driver Aligned with Business Strategy

Prioritizing according to your strategic objectives turns the backlog into a value-creation engine. Ongoing alignment with the business roadmap ensures every development contributes to desired outcomes.

Identifying Key Business Objectives

The initial backlog analysis begins by translating business goals into prioritization criteria: increasing retention, reducing operational costs, improving customer satisfaction, etc. These indicators guide the selection of top-priority features and ensure consistency between strategic vision and execution.

IT-business steering committees define clear KPIs before each sprint, ensuring shared understanding of objectives. This discipline curbs scope creep and channels effort towards high-impact features. At each sprint review, priorities are adjusted based on measured data (adoption rates, qualitative feedback, technical performance).

Ranking High-Value Features

Once objectives are set, features should be ranked according to their contribution to key indicators. Assigning business impact scores helps identify quick wins and longer-term strategic initiatives. This approach prevents teams from spreading themselves thin on low-value developments.

For instance, a Swiss fintech scale-up used a scoring model to distinguish revenue-generating features from secondary improvements. It focused its resources on a client-scoring module whose deployment boosted conversion rates by 15% in two months.

This precise framing builds decision-makers’ confidence and fosters a virtuous cycle between business objectives and technical delivery.

Creating a Dynamic Roadmap

The digital roadmap must remain a living document, able to incorporate market shifts and new feedback. Milestones are set according to commercial seasons, regulatory deadlines, and pilot test phases. This time-based organization eases dependency management across teams and modules.

A multi-level backlog (strategic, tactical, project) preserves both macro and micro perspectives simultaneously. Detailed stories emerge iteratively without disrupting the initial strategic outlook. Agility is maintained while keeping a clear business direction.
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Choosing the Right Prioritization Method for Your Context

Each prioritization method suits specific contexts—innovation, redesign, or an MVP. Adapting your approach ensures rapid, context-aligned backlog management.

MoSCoW Method for Defining Essentials

The MoSCoW method distinguishes four categories: Must, Should, Could, Won’t. It is ideal for redesign projects or new version launches, where it’s critical to distinguish essentials from nice-to-haves.

By clearly defining what must be delivered, teams stay focused on fundamentals and avoid feature creep. “Could” items are scheduled later or dropped under time constraints, ensuring a realistic scope.

MoSCoW’s transparency also facilitates dialogue between IT, business stakeholders, and decision-makers by clearly showing the value and risk implications of each trade-off.

P0/P1/P2 Classification for Clear Trade-Offs

The P0/P1/P2 model ranks tasks on three levels: P0 for urgent and critical, P1 for important but non-blocking, P2 for the rest. This simple framework suits fast-paced environments like continuous delivery or DevOps teams.

A Swiss retailer implemented this system during an internal SaaS rollout. Blocker incidents (P0) were resolved within 24 hours, while nice-to-have enhancements (P2) were planned in quarterly releases. This discipline cut critical alerts by 30% and optimized resource allocation.

P0/P1/P2 classification boosts responsiveness during peak activity or production incidents while maintaining a clear view of foundational work.

Value/Effort Matrix to Optimize ROI

The value/effort matrix positions each feature along two axes: business impact and technical effort required. This visual tool distinguishes “big wins” (high value, low effort) from low-ROI initiatives.

Features fall into four quadrants: quick wins, major initiatives, fillers (low value, low effort), and traps (low value, high effort). Quick wins are tackled first for rapid, tangible results, while traps are addressed only if extra resources become available.

This straightforward tool drives collective decision-making in backlog-grooming workshops and boosts team buy-in for the defined roadmap.

Evolving Prioritization in an Agile, Adaptive Framework

Dynamic prioritization, integrating feedback and market shifts, increases your product’s resilience. Continuous adaptation ensures each sprint remains value-driven and aligned with real-world conditions.

Incorporating User Feedback

End-user feedback—gathered through tests, interviews, or quantitative analyses—is essential for adjusting backlog priorities. Collected incidents and suggestions provide field insights that complement the initial business perspective.

By integrating this feedback at every sprint review, teams can recalibrate stories, add critical tasks to enhance the experience, and remove underused items. This feedback loop ensures user-centered evolution and product adoption.

The process also quickly identifies pain points and measures the impact of adjustments, strengthening stakeholders’ confidence in the agile approach.

Continuous Reassessment Based on Market Changes

Market shifts, new competitors, and regulatory updates constantly reshape the digital project landscape. Maintaining a watch and regularly reassessing the backlog is essential to anticipate these changes.

Weekly or biweekly backlog-refinement sessions allow priorities to be realigned based on market data and business indicators. Teams thus maintain an adaptable roadmap that can respond to unforeseen challenges.

This approach boosts competitiveness and prevents the development of obsolete or ill-fitting features.

Balancing Business and Technical Trade-Offs

Prioritization decisions rely not only on business value but also on technical feasibility, existing debt, and associated risks. Business-technical trade-offs require close collaboration among IT leaders, architects, and business owners.

Joint workshops weigh expected value against integration cost, maintenance effort, and security. The goal is a balanced approach between immediate gains and solution longevity.

An agile governance framework with regular reviews and clear roles ensures coherent trade-offs and guarantees quality and security throughout the delivery cycle.

Turn Your Backlog into a Growth Engine

Rigorous, strategy-aligned prioritization reduces delays, controls technical debt, and promotes user adoption. By choosing the method that fits your context and continuously integrating feedback and market insights, every backlog item becomes a value lever.

Your agile processes gain clarity and responsiveness, and your teams focus on the most impactful features. With this pragmatic framework, the backlog becomes a true management tool, ensuring the success of your digital projects and the sustainability of your digital ecosystem.

Our Edana experts are ready to support you from the scoping phase onward: prioritization, roadmap development, and business/technical trade-offs. Let’s discuss your challenges and the levers to transform your backlog into a growth engine.

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Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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Featured-Post-UX-Design (EN) UI/UX Design EN

Digital Accessibility: How AI Paves the Way to an Inclusive Experience for All

Digital Accessibility: How AI Paves the Way to an Inclusive Experience for All

Auteur n°2 – Jonathan

Despite decades of guidelines and standards, a significant portion of the web remains difficult to access for people with disabilities. Artificial intelligence is reshaping the landscape by automating content analysis and correction, personalizing the user experience, and paving the way for multisensory interactions. IT directors, project managers, or CIOs: it’s time to integrate AI into your accessibility strategy to meet legal requirements, societal expectations, and the needs of an aging population, all while delivering an optimized experience for every user.

Why Digital Accessibility Has Become Strategic Today

Regulations are evolving rapidly while societal expectations intensify. At the same time, aging populations and the proliferation of mobile usage place accessibility at the heart of business challenges.

Strengthening Legal Obligations (EU, Switzerland, US)

Since the adoption of European Directive 2016/2102, public websites and apps must comply with WCAG 2.1 standards. This legislation mandates color contrasts, textual alternatives, and fully functional keyboard navigation. In Switzerland, the Federal Act on the Elimination of Discrimination against Persons with Disabilities (LHand) and its ordinance specify similar requirements for digital services of administrations and companies subject to public procurement.

In the United States, the Americans with Disabilities Act (ADA) is increasingly invoked to sue organizations whose digital interfaces are not accessible. Class actions are on the rise, with fines and remediation costs reaching into the hundreds of thousands of francs.

This regulatory tightening is most visible in the financial sector and public services, where controls and sanctions are systematic. Companies failing to comply not only risk penalties but also damage to their reputation.

Growing Social Pressure and Collective Actions

Social media amplify the voices of people with disabilities, turning an accessibility incident into an immediate viral backlash. A malfunctioning voice-command interface can quickly become the focus of online petitions and criticism.

At the same time, associations and digital rights collectives conduct investigations and file group complaints. In Europe, several major organizations have already been forced to overhaul their portals under threat of administrative blockages.

This social pressure also translates into tenders that now include accessibility as a selection criterion. Early adopters gain visibility and trust among partners and clients.

Aging Population and Widespread Mobile Usage

Switzerland has over 18% of seniors aged 65 and above, a figure set to grow in the coming years. Visual, auditory, or motor impairments therefore become strategic issues for capturing this clientele.

Moreover, usage is increasingly mobile: smaller interfaces, touch gestures, and varied contexts of use (lighting, movement). Temporary impairments—broken screens, occupied hands, noisy environments—affect a growing number of users every day.

In this context, a major Swiss retailer tested a dynamic enlargement tool for click zones on its mobile site. Thanks to AI algorithms, interactive areas adjust in real time to how the user holds their phone, reducing input errors by 35% among those over 60.

What AI Can Concretely Transform in Accessibility

AI opens new horizons: automation, personalization, and real-time adaptation. From generating captions to creating multisensory experiences, AI expands the scope of inclusion efforts.

Automatic Generation of Captions, Summaries, and Image Descriptions

Speech recognition and natural language processing solutions transcribe video dialogue instantly, producing synchronized captions. An AI algorithm can also automatically summarize long content, easing reading for people with dyslexia or visual impairments.

Image descriptions, long created manually, can now be generated by computer vision. Each image or illustration receives a detailed alt text, ensuring equivalent comprehension for screen reader users.

For a Swiss e-learning institution, this mechanism reduced the time spent on creating accessible content by 80%. Video courses now come with instant captions and summaries, boosting satisfaction for all learners.

Real-Time Translation and Adaptation (Audio, Visual, Text)

AI-based machine translation services now deliver subtitles comparable to a professional’s. Content can be adapted into over 100 languages, with style and phrasing tailored to technical or marketing contexts.

In audio interfaces, a voice assistant can rephrase responses for hard-of-hearing users, adding on-screen text or offering haptic feedback. This multimodality enriches the experience.

In multilingual settings—trade shows, international training, global platforms—these tools ensure consistent accessibility without additional localization costs.

Automated Website Audits

Intelligent crawlers continuously scan web pages to detect WCAG or RGAA violations. They generate detailed reports, prioritized by business impact and technical severity.

Paired with interactive dashboards, these audits enable progress tracking, fix planning, and ROI quantification for accessibility actions.

A Swiss industrial multinational implemented a daily automated audit. Detected anomalies feed directly into its ITSM tool, ensuring traceability and faster response.

Adaptive Interfaces for Temporary or Situational Impairments

Machine learning allows interfaces to detect noisy environments and automatically offer text transcriptions of audio notifications.

If ambient light is low, AI adjusts contrast and font size in real time to preserve visual comfort.

These contextual adaptations improve the experience for all users without manual configuration overload.

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Limits Not to Ignore: Why AI Alone Is Not Enough for Optimal Accessibility

AI delivers considerable gains, but it cannot replace a comprehensive accessibility approach. Manual testing, quality data, and inclusive design remain indispensable pillars.

Manual Testing Remains Indispensable

Algorithms can miss nuances, such as coherence in descriptive language. User testing, by contrast, exposes the frustrations experienced by people with disabilities.

Validations with screen readers and assistive devices must be conducted regularly, especially during major redesigns or updates.

A Swiss financial institution maintained a panel of employees with disabilities to test every major portal version. These human insights corrected 12% of issues undetected by automated tools.

By combining AI with field feedback, organizations achieve a level of excellence unattainable by either approach alone.

The Quality of Training Data Is Crucial

Computer vision models are only as good as the annotated images that train them. A biased or insufficient dataset leads to inaccurate or discriminatory descriptions.

Algorithms must be fed representative data covering all profiles and use cases, ensuring diversity of genders, ages, and disability types.

Data governance—collection, anonymization, updates—must be rigorous to guarantee results that are reliable and GDPR-compliant.

Without quality data, AI can hinder rather than accelerate, generating costly errors that require manual correction.

Need for Accessible Design from the UX/UI Phase

Before integrating AI, information architecture and user journeys must be crafted to minimize entry barriers.

Structuring HTML code, providing semantic landmarks, and adopting accessible components (ARIA buttons, visual cues) ensure a solid foundation.

AI tools will enrich this base but cannot compensate for interfaces built without these principles.

A Swiss public services agency tested several AI widgets before realizing that unclear navigation elements limited adoption. A prior UX redesign tripled the effectiveness of the assistive tools.

Adopting a Contextual and Scalable Approach for AI-Centered Accessibility

Each accessibility project must be based on a tailored, modular, and secure strategy. Open source, hybrid modules, and scalable architecture ensure sustainable inclusion.

Favor Open Source Solutions and Avoid Vendor Lock-In

Open source libraries offer full flexibility and an active community to quickly address vulnerabilities.

By controlling code and dependencies, organizations ensure the longevity and security of accessibility tools without being subject to a single vendor’s roadmap.

This approach aligns with Edana’s culture, where each component is chosen for its ecosystem and ability to evolve without blockage.

Integrate Accessibility from the Digital Product Design Phase

Ideation and prototyping workshops should involve designers, accessibility experts, and AI developers to define native accessible components.

Technical and usability feasibility tests occur before development to avoid costly retrofits.

A Swiss logistics services company co-created its interfaces with a diverse user panel, guaranteeing WCAG compliance and easing later AI tool integration.

Implement Continuous Auditing and Monitoring

Beyond an initial audit, an automated monitoring system must continually check for accessibility regressions.

AI-generated reports feed a backlog that prioritizes fixes by business impact and technical criticality.

This process ensures iterative improvement and prevents compliance drift as features evolve.

Train Teams and Establish Agile Governance

Developers and project managers must understand accessibility challenges and master associated AI tools.

Regular training and inclusive code reviews maintain a high, shared skill level.

Agile governance, with sprints dedicated to accessibility topics, ensures transparent management and continuous value delivery.

Make Accessibility a Lever of Competitiveness

By combining regulatory compliance, AI’s potential, sound design practices, and agile governance, you create an inclusive and differentiating digital experience. When fueled by quality data and supported by human testing, artificial intelligence becomes a powerful accelerator of inclusion.

In a market where compliance is a prerequisite and user experience a key success factor, integrating accessibility from the outset and enhancing it with advanced technologies is a strategic choice. Our experts are here to help you define the most suitable solution for your context, prioritizing scalability, security, and open source.

Discuss your challenges with an Edana expert

PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.

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Do You Really Need to Draft a Specification Document for Your Digital Project?

Do You Really Need to Draft a Specification Document for Your Digital Project?

Auteur n°4 – Mariami

Drafting a comprehensive specification document is often regarded as the cornerstone of any digital project. Yet this bulky document can sometimes create gaps between actual needs and initial specifications, weigh down decision-making processes, and slow your teams’ responsiveness. For decision-makers seeking a SaaS solution, a mobile app, business software, or a digital platform, the challenge is to balance agility with discipline. This guide proposes moving beyond the myth of the specification document as a mandatory step by prioritizing collaboration, rapid concept visualization (design-first), and strategic prioritization. With this approach, you quickly define a relevant MVP, focus your resources on delivering real value, and significantly reduce your time-to-market. We illustrate each point with concrete examples from Swiss companies to inspire your strategy.

The Limitations of the Traditional Specification Document

The specification document can sometimes become a too-rigid foundation, incapable of evolving in response to field discoveries. Its creation mobilizes significant resources before the first prototypes even exist, risking an unnecessary extension of your time-to-market.

Rigid Specifications

The specification document sets an exhaustive framework from the outset, detailing every feature, user scenario, and technical constraint. But this approach doesn’t always incorporate insights from early feedback or user testing.

When new requirements emerge, integrating them demands formal revisions, approval cycles, and extra meetings. Each change becomes a project in itself.

Ultimately, this approach can leave the project trapped in dated specification lists, ignoring evolving business needs or market opportunities.

Approval Delays and Time-to-Market

Drafting and approving the specification document often involves multiple countries and departments, generating back-and-forth exchanges and unexpected delays. Scoping meetings pile up, slowing decision-making.

The delays accumulated before development even begins directly impact time-to-market, reducing the company’s ability to seize early opportunities.

This can trigger a domino effect, where a delayed launch of an application or digital platform benefits your more agile competitors.

Lack of Stakeholder Buy-In

Engaging end users, marketing teams, or operations too late in a fixed document reduces their commitment. Stakeholders may perceive the specification as imposed, without real consideration for their specific needs.

Without collective ownership, stakeholders may not engage in testing or validation phases, resulting in late feedback and costly revisions at the end of the project.

For example, a mid-sized Swiss watchmaker spent over three months finalizing its customer platform specification. During the acceptance phase, internal teams flagged major gaps, necessitating two redefinition cycles. The project was pushed back six months, impacting the marketing schedule and user satisfaction.

Risks of a Specification Document: When Formalism Stifles Innovation

The need to comply with a strict specification can suffocate creativity and risk-taking. Obsessing over initial details often disconnects the project from the market’s actual and fluid needs.

Blocking Emerging Ideas

The specification document defines features before any user exploration or design sprint has even been conducted. This rigid anticipation limits the emergence of innovative ideas discovered during product discovery.

When new concepts appear, they’re often deemed out of scope, requiring amendments or budget renegotiations. Teams become reluctant to propose alternative approaches.

As a result, the project stalls on preconceived solutions, missing out on collective intelligence and on-the-ground feedback.

Disconnect from Real User Needs

A static document cannot capture the dynamic evolution of user needs or emerging usage patterns. The personas and use cases initially described quickly become obsolete.

Without regular feedback, development rests on assumptions, increasing the risk of delivering non-priority or poorly adopted features.

This disconnect often leads to low adoption rates and business teams feeling alienated from technological decisions.

Hidden Cost of Rigorous Compliance

Ensuring compliance with the specification document requires tools and monitoring processes (committees, reports, acceptance tests). These resources can account for up to 20% of a digital project’s total budget.

Teams spend more time in meetings and reporting than on development and innovation. Cushions to satisfy every line of the document drag down velocity.

A Swiss financial institution preparing an internal portal found that 18% of its project budget was consumed by validation committees and change management. This overrun delayed the launch and increased the TCO.

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Collaboration and Design-First: An Alternative Approach

Co-design and design-first workshops align business needs and technical solutions. Rapid prototyping enables continuous experimentation, validation, and refinement before any large-scale development.

UX and Design Thinking Workshops

Workshops bring business teams, IT, and end users together around a whiteboard. This rapid pooling of ideas fosters mutual understanding and identification of real priorities.

In just a few hours, teams generate empirical user journeys, test hypotheses, and refine functional requirements before formalizing anything in writing.

This collective engagement builds co-ownership and ensures better buy-in during later development phases.

Rapid Prototyping to Validate Concepts

A clickable prototype or interactive wireframe lets you envision the final product without writing a single line of code. Feedback is immediate and easy to integrate.

Adjustments happen in real time, drastically reducing revision cycles compared to textual specification feedback.

In practice, teams quickly identify misunderstood flows, secondary features, and friction points before any heavy budget commitment.

Iterative Feedback and Continuous Refinement

Based on the prototype, sprints follow with frequent demos to stakeholders. Each iteration progressively enriches the truly useful scope.

This Lean product approach ensures the project stays connected to business objectives and field realities, avoiding variances from initial assumptions.

A Swiss pharmaceutical company used this approach to overhaul its internal training portal. In three successive workshops, it invalidated two secondary features and focused development on an interactive reporting module, cutting the backlog by 40% by the MVP stage.

Strategic Prioritization and Launching an Agile MVP

Defining an MVP (Minimum Viable Product) focuses efforts on the most critical business value. A lightweight governance model ensures agile management, ROI orientation, and continuous adaptation.

Product Discovery and Lean Roadmap

The product discovery phase merges user insights, market data, and technical constraints to rank features. Prioritization workshops (MoSCoW, Kano) guide decisions.

A Lean roadmap is built, segmented into short releases aligned with business strategy, avoiding exhaustive specification gathering.

This balance of long-term vision and quick iterations supports agility while ensuring overall project coherence.

Defining a Value-Driven MVP

The MVP concentrates development on features essential to validate key hypotheses: user acquisition, engagement, and retention.

This approach mitigates financial and technical risk by testing the product’s relevance early on a limited segment.

A retail chain launched its mobile app as an MVP in three months. It validated the basic ordering flow before investing in the advanced payment module, optimizing resources and limiting initial investment.

Agile Management and Lightweight Governance

The project is tracked via a single product backlog, fueled by prioritized user stories reviewed each sprint. Performance indicators (KPIs, OKRs) measure the real impact of new features.

Lightweight governance relies on short rituals (stand-up, sprint review, retrospective) and transparent communication between IT, business teams, and vendors. This replaces the multi-monthly committees of the classic specification approach.

Adjustments are made continuously, allowing course corrections at the first sign of deviation, without waiting for the end of a traditional specification phase.

Launch Your Digital Project by Unleashing Innovation

The specification document remains useful for aligning stakeholders on an initial vision, but its formality must not hinder creativity or responsiveness. By combining co-design workshops, rapid prototyping, and a value-focused MVP, you optimize development cycles, reduce risks, and engage your teams from the first deliverables.

Whether you’re steering a process transformation, launching a SaaS, a business tool, or creating a mobile app, our Edana experts will support you in adapting this agile, context-driven approach to your business challenges. They’ll help you harness collective intelligence and deploy a scalable, secure solution perfectly aligned with your strategy.

Discuss your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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Featured-Post-UX-Design (EN) UI/UX Design EN

Design System: The Backbone of Your Digital Products

Design System: The Backbone of Your Digital Products

Auteur n°15 – David

In a context where portals, applications and platforms are multiplying their features, visual and functional consistency becomes a major challenge for IT and business departments. A structured Design System is much more than a simple collection of graphical components: it establishes shared governance, promotes controlled evolution and secures the user experience across all digital products. Adopting this approach from the design phase ensures controlled scalability and greater responsiveness to business needs. This article details the fundamentals, implementation and strategic benefits of a product-oriented Design System, to transform this technical foundation into a performance lever.

The Design System, More Than Just a Component Library

The Design System is above all a digital governance framework that promotes consistency and reuse. It defines rules, principles and processes that ensure visual and functional unity across all products.

What Is a Design System?

The Design System brings together a set of UI components, styles (typography, color palette) and usage guidelines documented in a centralized manner. It serves as the single source of truth for all teams involved in creating and evolving digital interfaces.

This system also incorporates accessibility guidelines, responsive design and ergonomics, ensuring a consistent user journey regardless of the channel or device used. It helps limit graphical and functional deviations throughout development.

Its adoption accelerates time-to-market by avoiding redundant decision-making with each new feature. By standardizing patterns, it provides a trusted foundation for delivering reliable products quickly.

Components and Strategic Roles of the Design System

Beyond visual components, the Design System includes tokens (colors, spacing, typography) and systemic design principles that guide the creation of new modules. Each token is versioned to manage evolutions without breaking existing implementations.

It serves as a digital governance tool, centralizing decisions and best practices. UX/UI charters and technical guidelines are structured around a shared repository, ensuring smooth iterations between design and development.

With comprehensive documentation and validation processes, the Design System stabilizes the digital ecosystem. Responsibilities are clarified: a steering committee approves changes, while business teams focus on functional value.

Governance and Scalability

A sustainable Design System relies on agile governance. Roles are distributed among designers, developers and business stakeholders, each bringing their expertise to enrich the repository.

Updates follow a planned cycle: recommendations and component evolutions are reviewed and tested in isolated environments before production deployment. This rigor minimizes the risk of incompatibility.

The modularity of the Design System ensures controlled scalability. New projects can gradually integrate existing components and tokens while retaining the freedom to add business-specific features without compromising overall consistency.

Concrete Example of a Design System

A mid-sized Swiss banking institution consolidated its customer portal by creating an internal open source Design System. The team structured color tokens around the internal ESG charter, defined standard components for forms and introduced a CI/CD pipeline to publish each version. The result: a 40% reduction in graphic design time and a consistent experience despite the proliferation of modules (account management, credit simulation, customer support).

The Design System: a Lever for Consistency and Scalability in Digital Ecosystems

Implementing a Design System ensures a uniform experience across all digital touchpoints. It provides a modular architecture capable of scaling without adding complexity.

Ensuring Cross-Product Consistency

In a multi-product context, visual and functional consistency builds user trust and simplifies onboarding. Navigation, form and notification patterns are standardized, reducing cognitive load.

Each team accesses a centralized library, avoiding duplication and reducing the risk of inconsistencies. Charter updates propagate automatically via versioning and delivery automation.

This also simplifies onboarding new team members: the single repository serves as the reference documentation for understanding the UI ecosystem and its usage rules, accelerating their learning curve.

Technical and Organizational Scalability

Design System components are packaged as reusable modules within a package manager (npm, NuGet, Maven). Each module contains associated styles, scripts and tests, ensuring effortless integration.

Updates are managed through an explicit dependency mechanism: projects consume only validated and secure versions, avoiding unexpected fluctuations. Continuous integration runs regression tests on each component.

On the organizational side, governance is tailored to needs: a multidisciplinary committee oversees evolutions, while product squads can propose new patterns validated by the central repository.

Guided Evolutions and Secure by Design

An internal open source approach promotes transparency of contributions and traceability of changes. Pull requests undergo cross-review, involving designers, engineers and security architects.

Guidelines include security rules (focus management, constraints on third-party dependencies, WCAG accessibility) to ensure optimal coverage from the design phase.

Modularity facilitates the removal or rapid update of any component in case of a detected vulnerability, minimizing the impact on the overall ecosystem.

Concrete Example of a Design System Delivering Consistency

An industrial manufacturer in the Lake Geneva region consolidated three intranet solutions into a single portal. The Design System enabled merging UI libraries, streamlining components and deploying a common framework based on React and Storybook. The industrialization of updates reduced security patch integration time by 60% and ensured visual consistency between production monitoring, maintenance and reporting modules.

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Facilitating Cross-Functional Collaboration and Optimizing Productivity

A structured Design System serves as a common language between UX/UI designers, developers, Product Owners and business teams. This shared foundation streamlines communication and accelerates feature delivery.

Aligning Teams Around the Product

The Design System serves as a reference for defining user stories and acceptance tests, as well as designing the user story map. Each new feature relies on proven components, reducing areas of uncertainty.

Co-design workshops use the repository as a starting point, enabling rapid prototyping and validation of choices before development.

The backlog now includes tickets dedicated to enriching or revising the Design System, ensuring continuous governance and ongoing improvement of the common foundation.

Reducing Back-and-Forth and Ambiguity with a Clear, Reliable Design System

With a dynamic, interactive style guide, developers access specifications (dimensions, behaviors, states) directly without repeated exchanges with designers.

Brief changes are tracked in the documentation, ensuring transparency on the history of decisions and avoiding misunderstandings.

Design System versioning and release note management provide clear visibility on new features and fixes.

Accelerated Onboarding and Skill Development

By standardizing the component repository, every newcomer immediately finds all patterns and best practices. A dedicated starter guide illustrates the most common usage scenarios.

Internal workshops and pair designing sessions rely on the Storybook environment, where use cases are showcased. Technical and UX skills spread quickly.

This rapid adoption increases team productivity and reduces dependence on experts, freeing up time for functional innovation.

Concrete Example of a Design System Improving Internal Collaboration

An e-commerce platform for a Swiss retailer integrated a Design System from the redesign phase. Sprints systematically included component refresh and documentation tasks. Collaboration via the Storybook environment reduced UI-related QA feedback by 50% and enabled continuous deployment with fewer visual incidents in production.

Cost Reduction and Sustainable Adoption Thanks to a Solid Product Vision

Applying the Design System with a product mindset ensures sustainable governance and long-term ROI. Evolutionary maintenance becomes predictable and economically controlled.

Maintenance Cost Control

Centralizing components reduces the number of ad hoc developments and undocumented extensions. Bug fixes and updates propagate automatically to all projects consuming the repository.

Systematic reuse minimizes resources devoted to creating new modules, and partial refactoring efforts are limited to token adjustments rather than complete rewrites.

IT budgets stabilize, operating costs become more predictable and teams can anticipate evolutions without surprises.

Onboarding and Continuous Training

A starter kit guides Product Owners and project managers in integrating the Design System into any new build. CI/CD workflows include automatic validations for guideline compliance.

Targeted training and living documentation promote a gradual skill upgrade for teams, limiting external needs and ensuring repository sustainability.

Each iteration includes a Design System review phase, ensuring alignment with business objectives and product portfolio evolution.

Implementation with a Product Vision

Instead of treating the Design System as a mere project deliverable, it becomes a product in its own right, driven by a dedicated roadmap. KPIs (reuse rate, development time, compliance rate) are tracked to measure generated value.

Product ownership is entrusted to a cross-functional group responsible for prioritizing evolutions, organizing user tests, and validating component performance in real-world conditions.

The product approach ensures continuous improvement, increased maturity and adaptation of the Design System to emerging challenges (internationalization, theming, enhanced accessibility).

Concrete Example

A Swiss insurance group launched a product vision dedicated to its Design System. A Product Manager was appointed, with an annual budget allocated to component innovation. Each quarter, IT and design teams publish releases, document evolutions and measure the impact on time-to-production. Maintenance costs decreased by 30% in one year, while internal satisfaction rates exceeded 85%.

Make the Design System a Pillar of Your Digital Transformation

The Design System proves to be a strategic lever for consistency, scalability and productivity across any digital ecosystem. It ensures shared governance, significantly reduces maintenance costs and accelerates the integration of new features. By adopting a product approach, this evolving repository becomes a genuine long-term business asset.

Whether it’s an internal portal, a customer platform or a network of applications, its structured implementation secures future evolutions while freeing up time for innovation.

At Edana, our experts support organizations in the design, governance and deployment of powerful Design Systems tailored to each business context. Get in touch with them now to discuss your objectives and needs and co-create adapted, sustainable solutions.

Discuss your challenges with an Edana expert

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
Digital Consultancy & Business (EN) Featured-Post-UX-Design (EN)

Should You Create an MVP? Benefits, Pitfalls to Avoid, and an Effective Design Method

Should You Create an MVP? Benefits, Pitfalls to Avoid, and an Effective Design Method

Auteur n°15 – David

In an environment where the pressure to innovate and mitigate risks is constant, the MVP (Minimum Viable Product) emerges as a strategic lever for quickly testing an idea before committing significant resources. Although it’s often perceived as a mere “lightweight” version, a well-crafted MVP meets rigorous criteria and emphasizes essential business value. IT decision-makers, digital transformation leaders, and executive teams will find in this article a comprehensive guide to distinguish what an MVP truly is, understand its stakes, assess its benefits, and anticipate its pitfalls in order to launch a digital project on solid foundations.

Understanding the MVP: Definition and Distinctions

The MVP is the simplest version of a product that allows you to quickly verify market fit. It is neither an exploratory prototype nor a technical PoC but a user-focused tool.It aims to collect concrete feedback to effectively prioritize future developments.

MVP vs Proof of Concept (PoC)

The PoC (Proof of Concept) primarily seeks to validate the technical feasibility of an idea or technology. It answers the question “Is it possible?” by isolating a use case or technical module without necessarily integrating the full user experience.

By contrast, the MVP targets end users directly to test the product’s appeal in the real market. It includes only the minimal features necessary to generate user feedback and measure the attractiveness of the value proposition.

While a PoC can be entirely internal and aimed at technical teams, the MVP is deployed to a sample of target customers or users, providing concrete business validation metrics or adjustments to plan.

MVP vs Prototype

A prototype serves to illustrate ergonomics and user flows without offering a truly functional service. It can be static or interactive but does not handle real data or end-to-end processes.

The MVP, on the other hand, relies on an operational architecture and manages real use cases. It collects actionable data, identifies friction points, and tests strategic hypotheses about delivered value.

The key difference lies in activating a feedback loop and the ability to derive quantitative and qualitative insights on usage, whereas a prototype remains a conversational aid for gathering initial opinions.

MVP and “Minimalist Version” Do Not Mean a Half-Done Product

An MVP should not be mistaken for an unfinished product or a “low-cost version.” Its deliverables must meet quality, security, and usability criteria sufficient to provide a robust first experience.

Neglecting quality or UX risks generating biased or negative feedback that does not reflect the true value of the offering. An MVP must be built on a modular, scalable, and secure architecture to support future expansion.

Rigor applied from the MVP stage ensures future performance: by choosing an open-source, extensible, and well-documented structure, you reduce technical debt and prepare subsequent iterations without blockage.

Example: A mid-sized Swiss e-commerce player launched an MVP for a B2B order-tracking portal. Instead of developing all features, the team focused on real-time tracking and automatic alerts. After two months, feedback confirmed demand for advanced traceability, guiding subsequent developments toward predictive delivery-time analysis.

Why Choose an MVP: Key Advantages

An MVP enables rapid market validation while minimizing initial investment and refining the product roadmap. It provides a clear view of priorities to maximize business impact.It is an effective way to reduce time-to-market, optimize resources, and generate concrete customer feedback.

Rapid Market Validation

By launching a simplified version, you test value hypotheses with target users. Adoption and satisfaction metrics guide the decision to proceed or pivot.

This approach reduces uncertainty: rather than basing strategy on qualitative studies or surveys, you act on real, measurable behaviors. Decisions become more objective and grounded in tangible data.

The continuous feedback loop allows you to adjust positioning, segmentation, and marketing messages in real time, avoiding heavy investments in an unvalidated direction.

Cost Reduction and Resource Optimization

The MVP limits the functional scope to essentials, significantly reducing development, design, and infrastructure costs. Focusing on the core makes teams more agile.

Modular open-source or custom components facilitate an extensible foundation without disproportionate initial cost. Each new feature can be integrated as an independent module, controlling code complexity.

Internally, this lightens teams’ workloads, allowing them to focus on analysis and iterations rather than maintaining unnecessary features.

Time Savings and Accelerated Time-to-Market

Designing an MVP means adopting a phased deployment strategy. You deliver the core value first, then evolve based on user feedback, shortening traditional development cycles.

This method fits seamlessly into an agile process: each sprint delivers a usable, testable version. Stakeholders track progress through tangible demos, enhancing transparency and project buy-in.

The product reaches its first operational maturity faster, offering a decisive competitive advantage in capturing market share or attracting investors.

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Pitfalls to Avoid When Designing an MVP

The main pitfall is confusing an MVP with a shoddy version, which undermines product perception and reliability. An imprecise scope definition or neglected user experience can skew feedback.It is vital to anticipate brand impact and maintain quality from the first deployment.

Unclear Functional Scope

Without precise framing, the MVP can quickly drift into a product that’s too complex or, conversely, lacks distinctive value. Stakeholders lose a shared vision and development efforts scatter.

It’s crucial to formalize the unique value proposition, then list the must-have features to illustrate it. Any addition outside this scope must undergo formal validation based on field feedback.

This rigor prevents scope creep and ensures every line of code directly contributes to validating the initial strategic hypothesis.

Underestimating User Experience

An MVP is not just a skeleton: it must deliver a reliable UX. Bugs, latency, or unintuitive interfaces can discourage users and generate unrepresentative negative feedback.

To guarantee quality, prioritize proven web or mobile frameworks, a minimal design system, and automated tests for critical scenarios. Effort invested here directly impacts product credibility.

A smooth experience from the first version builds user trust and encourages engagement—the cornerstone of the feedback loop and long-term adoption.

Impact on Brand Image

If the MVP is perceived as unfinished, it can harm the company’s reputation. A perception of seriousness and reliability relies on consistent quality, even in early versions.

Communicate clearly about the learning and continuous-improvement objectives, positioning the MVP as a controlled, collaborative, and iterative phase rather than a mere test.

Internally, this means involving marketing and communications teams to set expectations, frame external messaging, and turn feedback into promotional opportunities.

Example: A Swiss insurance group launched an MVP for an online premium simulator without visual guarantees, leading to confusion and poor reception. After UX refinements and adding an interactive guide, the form completion rate doubled and feedback became positive.

An Effective Design Method for a Successful MVP

A structured approach in five key steps ensures an MVP aligned with the value proposition and user expectations. Each step relies on concrete validation through real feedback.The key lies in technical neutrality, modular open-source architecture, and agile iterations.

Identify the Value Proposition

Start by formalizing the central hypothesis: what problem are you solving, and for which user? This step requires business-alignment workshops, competitive analysis, and stakeholder interviews.

The outcome is a concise document outlining context, stakes, and measurable success criteria. This charter serves as a reference for the entire project and guides the initial backlog.

A clear definition steers technological and functional choices, prevents speculation, and enables rapid prioritization of development tasks.

Determine Essential Features

Based on the value proposition, list the must-have features needed to prove the offering’s interest. Evaluate each item by its potential impact and implementation complexity.

Select only those features that directly contribute to validating the hypothesis, classifying them as “must-haves” and postponing “nice-to-haves” to later phases.

This method ensures a controlled scope and rapid development, minimizing unnecessary costs and delays from secondary features.

Collect and Analyze User Feedback

From the first deployed version, implement measurement and feedback mechanisms: analytics, observation sessions, targeted surveys, and qualitative interviews.

The goal is to confront the initial hypothesis with real usage. Identify blockers, unmet needs, and improvement ideas prioritized by users.

This phase is crucial for adjusting the roadmap, ranking upcoming features, and building an iteration plan based on reliable data.

Rapid Iteration and Continuous Deployment

Leveraging a modular architecture, deploy each iteration via a CI/CD process. Automated tests and code reviews ensure stability with every release.

Each iteration loop should be short enough to test a new hypothesis or implement an adjustment while maintaining consistent quality.

This approach fosters continuous learning, transparent management, and swift adaptation to market changes or user feedback.

Example: A Swiss omnichannel retailer built an MVP of its click & collect app in four weeks. Thanks to a microservices architecture and a lightweight RESTful API, each new feature (inventory management, scheduling, notifications) was deployed continuously, leading to a nationwide rollout in three months with a 92% customer satisfaction rate.

Build a High-Performing, Strategic MVP

A well-defined and executed MVP becomes a genuine steering tool to rapidly validate the value proposition and guide development. The benefits—time savings, cost control, targeted feedback—materialize from the first releases, provided you maintain a clear scope, a refined user experience, and an extensible architecture.

By applying a five-step method—identification, prioritization, design, feedback, and iteration—you secure your decisions and gain the agility to tailor your offering to real expectations.

Our experts are here to support you in strategic framing, selecting the right technologies, and setting up an agile organization. Together, we will turn your MVP into a long-term success driver.

Discuss your challenges with an Edana expert

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

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Featured-Post-UX-Design (EN) UI/UX Design EN

Guide: Recruiting a Digital/IT Project Manager and a Product Owner in Switzerland

Guide: Recruiting a Digital/IT Project Manager and a Product Owner in Switzerland

Auteur n°3 – Benjamin

The digital transformation demands rigorous coordination and a clear product vision to deliver high-performing digital solutions. Identifying the right profile – a digital/IT project manager or a product owner – is a strategic challenge in Switzerland, where the pace of innovation and organizational complexity continues to grow. Companies seek to combine governance, deadline control, and business alignment within technically skilled, agile teams. This guide details each role’s responsibilities, their complementarities, the benefits of hiring them, and best practices for an adapted selection process. It also addresses the dilemma between insourcing, outsourcing, or hybrid models to effectively steer digital projects.

Clarifying Responsibilities: Digital/IT Project Manager vs. Product Owner

The digital project manager coordinates all deployment activities and ensures deadlines and budgets are met. The product owner defines the product vision, prioritizes features, and acts as the interface between business stakeholders and the technical team.

Primary Responsibilities of the Digital/IT Project Manager

The digital or IT project manager is responsible for planning and delivering digital initiatives. They establish the schedule, monitor progress, and anticipate risks related to resources or technical dependencies. By defining key performance indicators, they ensure milestones are met and deliverables maintain high quality.

They orchestrate collaboration among internal teams, external vendors, and stakeholders. Leading steering committees and running progress reviews, they keep the project cohesive. Their cross-functional posture requires a deep understanding of business needs and technical constraints.

This role demands mastery of traditional methods (waterfall, formal communications) and agile approaches (Scrum, Kanban). The IT project manager must adapt their management style according to the organization’s maturity and the nature of deliverables.

Primary Responsibilities of the Product Owner

The product owner represents the business vision of the product throughout the development cycle. They manage the backlog by aligning each user story with strategic priorities and end-user expectations. Their mission begins with writing value-focused specifications and continues with daily trade-off decisions.

They serve as the business advocate to the technical team. By refining acceptance criteria and validating deliverables, they ensure the product’s functional coherence. Their involvement is continuous, from initial scoping to successive iterations.

The product owner drives the roadmap and tracks KPIs related to adoption and user satisfaction. Their expertise in design thinking and user-centricity helps create enhancements that truly meet internal and external customer needs.

Convergences and Complementarities

Both profiles share a common objective: the success of digital projects and stakeholder satisfaction. They collaborate closely to balance constraint compliance with continuous value creation. This complementarity streamlines processes and reduces project drift.

The digital project manager focuses on governance, budgets, and coordination, while the product owner hones the value proposition and functional content. Their collaboration allows simultaneous tracking of the “what” and the “how” of deliverables.

In some organizations, a single professional may combine both roles for medium-sized projects or during transition phases. This flexibility suits resource-constrained structures, provided the individual holds dual expertise.

Example: A Geneva-based business services firm entrusted a hybrid profile with managing a digital reporting platform and prioritizing new features, enabling them to meet a tight schedule while ensuring internal user satisfaction.

Why Invest in These Profiles?

Hiring a digital project manager or a product owner secures the stewardship of digital initiatives. These profiles bring methodology, strategic alignment, and agility to maximize project value.

Operational Efficiency Gains

A digital or IT project manager improves dependency management and ensures structured execution. By promptly identifying and addressing blockers, the project advances predictably. Regular status meetings and reports bolster transparency.

Conversely, the product owner minimizes wasted development by focusing efforts on high-value features. Each iteration is measured against business and user objectives. This approach reduces rework and optimizes ROI.

Their combination breaks down silos and enhances coordination between business and IT. Teams stay focused on clear objectives, which lowers tensions and delays caused by misunderstandings or shifting priorities.

Impact on Governance and Visibility

A digital or IT project manager structures decision-making bodies and defines a governance framework. Steering committees—facilitated with relevant indicators—give leaders real-time insight into project status. Risks are identified early and managed proactively.

The product owner contributes functional transparency by regularly publishing roadmaps and backlogs. Business stakeholders can follow progress, provide feedback, and adjust priorities without disrupting development flow.

This dual visibility—operational and functional—aids budget arbitration and strategic decision-making. It strengthens sponsor buy-in and builds confidence in digital investments.

Practical Case: A Swiss Watchmaker

An SME watchmaker in the canton of Vaud hired a product owner through an external provider to oversee the redesign of its online store. Simultaneously, a digital project manager handled integrations with ERP and CRM systems. Result: production launch met deadlines and conversion rate rose by 18% in the first quarter.

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Insourcing vs. Outsourcing: How to Decide

Insourcing the role ensures deep contextual knowledge and strong organizational anchoring. Outsourcing provides rapid flexibility and access to specialized expertise without permanent commitments.

Advantages of Insourcing

By insourcing the digital project manager, IT project manager, or product owner, organizations gain swift ownership of business challenges. Familiarity with internal processes and key actors boosts responsiveness to change and clarity on priorities.

An internal employee stays for the long term and can drive the roadmap beyond a single project. They foster a continuous agile culture and share best practices across teams.

Finally, insourcing creates a stable point of contact for sponsors and end users, reducing risks related to knowledge loss during turnover.

Strengths of Outsourcing

Engaging a specialized provider for the digital project manager or product owner delivers immediate upskilling. External expertise—accustomed to diverse contexts—brings proven methods and industry benchmarks.

This model cuts integration time and financial commitment linked to long-term hiring. It allows resource scaling according to project load without complex HR processes.

Outsourcing often ensures neutrality in functional and operational decisions. The provider can recommend enhancements or correct course without internal political constraints.

Hybrid and Partial Outsourcing Models

Organizations can blend internal and external resources to balance contextual knowledge and sector expertise. For example, an internal product owner may steer strategic roadmap planning while an external digital/IT project manager handles technical coordination.

A hybrid model fosters internal skill development through knowledge transfer. Best practices introduced by the provider enrich the organization and remain accessible after the mission ends.

Example: A Romandy industrial group we supported chose to pair a permanent digital project manager with an outsourced product owner for its customer portal redesign—ensuring both business continuity and operational flexibility.

This choice between insourcing, outsourcing, and a hybrid approach should be made based on each company’s context. Our experts regularly advise clients on this decision.

Running the Recruitment Process: Practical Tips

Successful hiring relies on a clear job description, precise selection criteria, and rigorous soft-skill assessment. Implementing a structured process—combining practical exercises and targeted interviews—ensures candidate alignment with business objectives.

Crafting a Clear, Comprehensive Job Description

The job description should outline responsibilities, expected deliverables, and organizational context. It should list technical skills (project management, agile methods, tracking tools) and interpersonal qualities (leadership, communication, diplomacy).

Define performance indicators for the role: deadline adherence, deliverable quality, stakeholder satisfaction. This clarity aids interview discussions and candidate comparisons.

Finally, specify reporting structure and collaboration expectations with internal or external teams to avoid misunderstandings and clarify interactions from day one.

Sourcing and Pre-Selection Methods

Sourcing can leverage specialized professional networks, digital talent platforms, or recruitment firms. Seek referrals and tap into open-source communities or meetups to find engaged candidates.

During pre-selection, a quick initial contact validates motivation, relevant experience, and cultural fit. A structured questionnaire focused on past use cases sheds light on methodologies and environments encountered.

Short technical tests or case studies can complement early discussions to assess diagnostic skills and practical action planning.

Candidate Selection and Evaluation

Interviews should include at least one practical scenario where the candidate presents an approach to scoping a project or prioritizing a backlog. This simulation reveals rigor, synthesizing skills, and stakeholder-persuasion ability.

Soft-skill assessment should cover communication, conflict management, and collaboration mindset. Behavioral questions (“describe a stakeholder conflict and how you handled it”) gauge managerial posture.

Finally, a joint interview with future colleagues or sponsors ensures mutual understanding of expectations and builds trust before the final decision.

Optimize Your Digital Governance with the Right Profiles

Clearly defining the roles and missions of the digital/IT project manager and the product owner ensures coherent governance and efficient execution of digital projects. Their complementarity enhances agility, transparency, and alignment between business strategy and technical delivery. Choosing between insourcing, outsourcing, or a hybrid model depends on priorities of contextual knowledge, flexibility, and skills transfer.

A structured recruitment process, supported by precise criteria and relevant practical exercises, maximizes the chance of finding the right candidate to drive your digital transformation. At Edana, our experts are at your disposal to discuss your challenges and offer tailored support, whether integrating these profiles internally or leveraging partial or complete outsourcing.

Talk to an Edana expert about your challenges

Categories
E-Commerce Development (EN) Featured-Posts-Web-Dev (EN)

Salesforce Commerce Cloud: Strengths, Limitations, and Alternatives

Salesforce Commerce Cloud: Strengths, Limitations, and Alternatives

Auteur n°2 – Jonathan

The digitization of retail today demands major strategic decisions around the e-commerce platform. Salesforce Commerce Cloud (SFCC) positions itself as a robust SaaS solution, capable of unifying front office, back office, and CRM within a single ecosystem. Yet its proprietary model and recurring costs raise questions of flexibility and budget control. To meet these imperatives, it is essential to objectively analyze its strengths, limitations, and alternatives to select the solution best suited to each company’s growth ambitions and business constraints.

Understanding Salesforce Commerce Cloud and Its Strengths

Salesforce Commerce Cloud offers an integrated, highly connected platform ready to use within the Salesforce ecosystem. This cloud-native solution accelerates the deployment of global e-commerce sites.

Origins and Positioning of the Platform

Salesforce Commerce Cloud traces its roots to Salesforce’s 2016 acquisition of Demandware. This integration combined Salesforce’s CRM expertise with a proven e-commerce solution. Since then, SFCC has become a leading SaaS player in online retail. Its strength lies in natively synchronizing customer, product, and order data without the need for additional interface development.

SFCC primarily targets mid-market and large enterprises with international requirements. The platform supports multiple sites, currencies, languages, and sales channels within a single tenant. This multi-market capability simplifies managing a complex network and ensures consistency across global processes. Salesforce delivers regular updates, guaranteeing fast access to the latest innovations.

On the technology side, Commerce Cloud relies on a framework called Storefront Reference Architecture (SFRA). This layer streamlines template deployment and front-end customization. Developers can also use Commerce Cloud Digital to deploy code in Customer Experience Language (ISML). These mechanisms speed up the creation of engaging shopping journeys.

The SFCC ecosystem also includes native modules such as Einstein for AI, Order Management for order handling, and Marketing Cloud for automation. This comprehensive suite reduces the need for third-party integrations, representing a major asset for organizations aiming to unify their marketing and sales channels.

Flexibility and Speed of Implementation

The SaaS nature of Salesforce Commerce Cloud eliminates hosting and infrastructure constraints. IT teams do not have to manage servers, databases, or workloads—Salesforce handles scalability. In just a few weeks, a first e-commerce site can go live using standard templates. This rapid deployment significantly reduces time-to-market and meets sudden capacity needs, especially during seasonal promotions.

Developers can deploy changes via Git and CI/CD, following DevOps best practices. Salesforce synchronizes isolated staging and production environments. Unit and integration tests can be automated through standard pipelines, minimizing regression risks with each update.

For business teams, the Business Manager interface allows administration of the entire product catalog, promotions, editorial content, and pricing rules without IT support. This autonomy accelerates marketing campaigns by reducing developer dependency. Approved workflows and granular permissions ensure security and compliance with internal processes.

Lastly, Salesforce offers a network of certified partners and a rich AppExchange marketplace for complementary applications. These extensions cover payments, shipping, collections, and analytics. Organizations can enhance their platform without starting from scratch while benefiting from centralized maintenance.

Integrations and the Salesforce Ecosystem

One of Commerce Cloud’s key strengths is its native connection to other Salesforce clouds. CRM, Marketing, Service, and Analytics data form a single repository, eliminating information silos. Marketing teams can personalize customer journeys in real time with Einstein Recommendations, synchronized with on-site purchasing behavior.

SFCC exposes REST and SOAP APIs to interface with ERPs, PIMs, or third-party logistics solutions. This openness ensures end-to-end coherence between the front office and back-office processes without complex connector development. Transactions, inventory tracking, and billing are automatically shared.

On the analytics front, integration with Tableau CRM and Datorama consolidates KPIs in real time. Leadership teams gain cross-channel dashboards to monitor campaign ROI and operational performance. This visibility supports agile, informed decision-making.

The AppExchange marketplace offers a wide range of certified modules. Whether for localization, payments, reporting, or loyalty management, companies can accelerate their roadmap. Salesforce’s global support guarantees the compliance and security of every added extension.

Limitations and Risks of Vendor Lock-In and Recurring Costs

Salesforce Commerce Cloud can entail a long-term financial and technical commitment. Customization limits and the SaaS model may complicate adaptation to specific needs.

License Costs and the SaaS Model

Salesforce Commerce Cloud’s subscription model includes a monthly license based on generated revenue. This pricing can quickly become significant for high-volume sites. Initial implementation costs are generally included, but recurring fees remain high over time.

Beyond base licenses, complementary modules (Order Management, Einstein AI, Marketing Cloud) are billed separately. Each new use case can generate non-negligible additional costs. Forecast budgets must account for these items to avoid surprises.

Seasonal revenue fluctuations directly impact the monthly bill. During major sales events, companies may end up paying more than anticipated, with limited negotiation capacity. This budget variability requires expertise to forecast peak periods accurately.

Finally, migrating to another system or terminating the contract involves transition costs. Data and custom developments reside within Salesforce’s proprietary environment, making extraction complex and costly without specialized support.

Customization and Technical Constraints

While customization options are extensive, they rely on SFCC’s proprietary framework. Developers must master ISML and platform-specific APIs, potentially limiting the reuse of in-house skills. Ramp-up on these proprietary technologies requires learning time and training budgets.

For highly specific needs, teams often resort to tenant-specific JavaScript overlays. These can become black boxes in case of turnover, complicating maintenance and version upgrades. Platform updates then demand thorough testing of these ad hoc developments.

Developers are also bound by Salesforce’s roadmap. Platform enhancements follow a fixed schedule, with quarterly feature releases. If an urgent business need isn’t covered, teams must devise workarounds, often involving external integrations or hacks.

Debugging and incident resolution go through the Business Manager interface or specific logs. Access to production logs is limited and regulated, which can extend diagnosis times and affect service quality during critical periods.

Scalability and Performance Under Critical Load

SFCC’s scalability is managed by Salesforce’s infrastructure, ensuring automatic capacity scaling. However, real-world performance depends on code quality and server query optimization. Poorly designed code can lead to high response times despite the cloud’s power.

Mass marketing campaigns, unexpected traffic spikes, or flash sales may expose limits in session pool management. Latency can increase if resources aren’t properly profiled, impacting user experience and conversion rates.

Load tests must be conducted in advance, but staging environments don’t always mirror production configurations. Performance gaps discovered after go-live then require post-deployment optimizations, which can be costly.

Finally, asset management (images, videos) relies on the integrated CDN. Default configurations may not be optimal for every market or content type. Poor cache settings can overload servers and slow page rendering.

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Open Source and Custom-Built Alternatives

Several headless open source platforms and custom solutions offer greater freedom and avoid vendor lock-in. They allow architecture to be tailored precisely to each business’s needs.

We have conducted a comprehensive comparison of merchant solutions on the e-commerce and e-service market. For detailed information on all leading solutions and guidance on choosing the one that truly fits your company and strategic challenges, please refer to it.

Below is a brief overview of a few alternatives to SFCC to illustrate the range of possible options.

Custom-Built Solutions and Key Benefits

Custom-built involves developing an e-commerce platform from scratch, tailored to specific business processes. This approach ensures perfect alignment between the tool and requirements, without superfluous features. Every component is designed to match the defined scope, simplifying maintenance and scaling.

With a modular, microservices architecture, teams can evolve each building block independently. Deployment phases are isolated, reducing regression risk for the entire system. Performance is optimized based on actual usage.

Choosing open source technologies (such as Node.js, TypeScript, NestJS, Laravel) ensures an active community and continuous updates. This reduces licensing costs and strengthens security through rapid patches. No recurring platform fees free up budget for innovation.

Finally, custom-built solutions facilitate integration of third-party or in-house systems via standard APIs. A hybrid architecture promotes interoperability with ERP, PIM, or external CRM systems without excessive dependency on a single vendor.

Medusa.js: A Headless Open Source Platform

Medusa.js presents itself as a headless alternative based on Node.js and TypeScript. It offers a lightweight, modular e-commerce core with a store API independent of the front end. This separation guarantees total freedom over the presentation layer, whether using React, Vue, or mobile frameworks.

The Medusa community is growing rapidly, providing plugins for payments, inventory management, shipping, and more. Developers can build custom extensions and share them, enriching the framework. Updates are driven by the community rather than a single vendor.

Medusa.js enables straightforward horizontal scaling through a microservices architecture. Each service (orders, products, customers) can be deployed independently, optimizing resources for peak loads. REST and GraphQL APIs allow seamless integration with existing tools.

For example, a Swiss agrifood company migrated to Medusa.js to gain flexibility with its highly segmented product catalogs. It reduced its licensing costs by 70% while improving the responsiveness of product updates. Implementation took three months, with an estimated ROI of eight months.

Magento and commercetools: A Comparative Approach

Magento (Adobe Commerce) remains a mature solution with a strong community and extensive module ecosystem. It can be deployed on-premise or in the cloud. Open source editions help avoid certain license fees but require greater infrastructure and maintenance investment.

Commercetools, on the other hand, offers an API-first headless SaaS platform oriented toward microservices. Its billing is based on API calls and deployed modules, providing a different cost visibility compared to Salesforce Commerce Cloud.

Magento demands rigorous version and third-party module management, which can generate technical debt if updates aren’t anticipated. Commercetools delivers transparent updates but may create dependency on the vendor’s roadmap.

The choice between these platforms depends on desired autonomy, in-house skills, and scalability requirements. In all cases, favoring a modular architecture and standard APIs will ease future migrations if needed.

Selecting the Ideal Solution for Your Digital Commerce

The success of an e-commerce or e-service project relies on balancing agility, performance, cost control, and technological independence. Proprietary solutions like Salesforce Commerce Cloud offer rapid deployment and native integration, but may commit you long term to high costs and technical constraints.

Open source and custom-built alternatives—such as Medusa.js, Magento, or commercetools—enable the creation of an evolving ecosystem free from vendor lock-in. By combining proven building blocks with bespoke developments, each platform can be tailored to your business context and guarantee resilience and ROI.

Every decision should be based on a precise analysis of volumes, processes, and internal skills. Defining a modular, API-driven architecture provides a robust foundation for continuous growth and innovation.

Our experts are available to challenge your digital roadmap, formalize your requirements, and guide you in building a high-performance, sustainable custom e-commerce platform.

Discuss your challenges with an Edana expert

PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.

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Featured-Post-UX-Design (EN) UI/UX Design EN

Jira & Confluence Guide: A to Z Project Blueprint

Jira & Confluence Guide: A to Z Project Blueprint

Auteur n°4 – Mariami

In a landscape where the success of digital projects relies on agile management and rigorous documentation, Jira and Confluence become indispensable allies. They provide a unified platform to drive each phase, ensure decision traceability, and centralize knowledge. By adopting a structured, repeatable approach, you guarantee alignment between business ambitions and technical deliverables while optimizing collaboration between IT and business teams.

This guide delivers a step-by-step approach to configure, set up, and use Jira for operational management and Confluence for documentation, all illustrated with real-life cases from Swiss companies. The objective: to provide you with a ready-to-use blueprint for your bespoke projects or large-scale transformations.

What Are Jira and Confluence?

Jira and Confluence are two software products developed by Atlassian. They enable project stakeholders to manage different aspects of a project. Jira handles planning and tasks, while Confluence manages centralized documentation.

Jira: Project Management Software for Efficient Task and Workflow Management

Jira is a project management tool designed to organize, plan, and track tasks within teams, particularly in agile environments (Scrum, Kanban). It offers a clear view of progress, priorities, and responsibilities, which enhances coordination and productivity.

Confluence: Centralize Documentation and Foster Collaboration

Confluence is a collaborative platform dedicated to documentation. It allows you to structure specifications, meeting notes, procedures, and decisions in a clear and accessible way. Information is centralized, facilitating knowledge sharing and project continuity.

Understanding and Deploying Jira and Confluence to Kick Off Your Project

Before you begin, prepare your project’s Jira and Confluence spaces. This step ensures a solid operational foundation and a clear documentation structure from the project’s inception.

Project Setup Preparation

Before any configuration, it is essential to define the functional scope and major project phases. This preparation involves bringing together IT and business stakeholders to validate objectives, key metrics, and technical constraints.

A kickoff meeting allows you to list expected deliverables: initial backlog, specification documents, planned sprints, and client sign-off milestones. This formalization reduces the risk of scope creep and forgotten requirements.

One of our recent financial sector clients illustrates this phase: during their core application redesign, teams held three scoping workshops in under a week to consolidate requirements, define Jira roles, and set up the necessary Confluence spaces.

Initial Configuration

Setting up Jira starts with creating a modular project based on an Agile or Kanban template, depending on the mission’s size and type. The issue hierarchy (Epic, Story, Task, Bug) is configured to reflect the desired level of granularity.

Meanwhile, Confluence is structured around project spaces, team spaces, and page templates. Access rights are assigned according to responsibilities: contributors, business approvers, external auditors.

In our financial sector example, the Jira Agile template was adapted to include a “Regulatory Review” issue type—crucial in a highly regulated industry—while Confluence hosted a dedicated folder for Swiss FINMA compliance.

Space Structuring

In Jira, each business component or functional module becomes a “component” or “team” to clearly distribute responsibilities. Custom fields capture project-specific metrics.

In Confluence, parent pages are created for the project plan, backlog, technical documentation, user guides, and feedback tracking. Jira macros dynamically display linked issues.

This synchronized structure offers a single pane of glass: clicking a Jira issue in Confluence opens its detailed view, ensuring coherence and traceability of all changes.

Orchestrating Operational Management with Jira

Once set up to manage your tasks and planning, Jira becomes the cockpit of your project to plan, execute, and measure progress.

Backlog Creation and Management

The initial backlog aggregates all user stories and technical requirements identified during scoping. Each item is written in the standard format (role, action, benefit) to ensure shared understanding.

Priorities are set based on business value and technical complexity, then organized into Epics and releases. Issues are estimated in effort points and placed into a clear workflow.

This approach allows you, for example, to quickly assign story points to critical features of your web or mobile platform, providing immediate visibility into workload and risks.

Sprint Planning and Execution

Each sprint begins with a planning meeting where the team selects the highest-priority stories and defines a sprint goal. Tasks are broken down and assigned to individual members.

During execution, the Scrum or Kanban board offers real-time visibility of issue status: To Do, In Progress, In Review, Done. Daily stand-ups rely on these columns to quickly surface blockers.

In one of our client cases, the team adopted a biweekly cadence with a 15-minute daily touchpoint, reducing delivery times by 20% as of the third sprint.

Reporting and KPI Tracking

Jira includes automated reports: burndown chart, velocity chart, release report, and time spent per issue. These metrics help adjust the roadmap and anticipate delays or overloads.

Dashboard gadgets can be shared with IT leadership for asynchronous monitoring and full transparency on progress.

One industrial manufacturer we supported used Jira KPI tracking to identify a validation bottleneck, leading to a tailored workflow that accelerated review cycles.

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Leveraging Confluence to Centralize Documentation and Foster Collaboration

Confluence organizes all specifications, feedback, and deliverables in a versioned repository. This creates a single reference point accessible at any time and clarifies business expectations around the product.

Specification Templates

Preconfigured templates cover functional, technical, UX, and performance specifications. Each model includes essential sections: objectives, scope, wireframes, and acceptance criteria.

Macros like decision tables and roadmap planners facilitate milestone tracking and trade-off management.

One client standardized a single template across all project teams, reducing specification writing time by 30% and ensuring the document consistency vital for internal audits. This demonstrates how adopting a Confluence template can boost performance.

Feedback Management and Approval

Confluence allows contextual comments on every document section. Business and technical reviewers can annotate, suggest changes, or flag risks directly on the page.

The built-in approval workflows condition document publication on sign-off by a set number of reviewers, ensuring compliance with internal standards.

In a recent engagement, we implemented a three-step review process (functional review, technical review, legal approval) for each document, complete with timestamped approval history. This greatly accelerated delivery and improved deliverable quality.

Client Portal and Collaboration

A dedicated client space can be configured in Confluence, providing controlled access to specifications, progress reports, and test plans. Client feedback is then centralized and tracked.

This approach ensures a fast, documented feedback loop, boosting trust and transparency throughout the project.

In some cases, this configuration has cut email exchanges in half and maintained a clear audit trail for each change request.

Ensuring Governance, Integration, and End-to-End Traceability

Guarantee compliance, security, and connectivity of your tools for an agile and reliable ecosystem.

Automations and Connectors

Integrating Jira and Confluence with Git, CI/CD, or support tools synchronizes issues, commits, and deployments. Webhooks automate status updates.

No-code connectors link Jira, Confluence, and third-party solutions (test teams, monitoring, CRM).

For example, by deploying an automation that creates bug tickets upon detecting production anomalies, one client improved response times by 40%.

Security and Compliance

ACL settings in Confluence and project permissions in Jira ensure each user sees only what concerns them. Data encryption and SSO authentication strengthen protection.

Confluence page versioning provides a full audit history, essential for internal or external audits.

Audit and Traceability

Jira and Confluence’s native logs record every change, comment, and status transition. These traces can be used for audit reports and post-mortem analyses.

Dedicated dashboards display compliance indicators, approval times, and SLA adherence.

In regulated industries, these reports often reduce process variances and ensure systematic compliance with regulatory requirements.

Optimize Your Projects with Jira and Confluence

By combining a rigorous initial setup, Agile management in Jira, and living documentation in Confluence, you achieve a coherent, transparent, and scalable ecosystem. Each phase, from backlog to approval, finds its place in a clearly defined workflow.

Traceability, security, and bottom-up collaboration strengthen trust between internal teams and external stakeholders. Your project gains agility, visibility, and resilience in the face of digital transformation challenges.

Beyond our ability to manage your end-to-end digital project—from specifications to development and production—our experts are available to adapt this blueprint to your specific context. We support you in defining your roadmap, ensuring a modular, open-source, and evolving approach.

Discuss your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

Categories
Featured-Post-UX-Design (EN) UI/UX Design EN

Understanding the Prototype: Why and How to Design an Interface Before Developing

Understanding the Prototype: Why and How to Design an Interface Before Developing

Auteur n°15 – David

In a context where digital transformation is a powerful strategic lever for companies of all sizes, and where the quality of a digital product and its alignment with strategic and business needs are crucial, the prototyping phase plays a central role in the process. Indeed, before deploying a single line of code, it is essential to materialize the interface and the user journey in order to anticipate business requirements and avoid costly development iterations. The prototype thus serves as a shared thread: it ensures alignment among business, design, and technical teams around a common vision of the future product. By leveraging this tool, Swiss and international organizations strengthen their agility and mitigate the risks associated with designing custom internal applications, client portals, or specialized business tools.

Defining the Prototype: What It Is (and What It Is Not)

The prototype is a visual and interactive model representing the final interface without providing the underlying technical logic. It is neither a technical PoC nor a functional MVP, but a prototype dedicated to the user experience.

Origin and Concept of the Prototype

The term “prototype” originates from engineering, where it refers to a first-of-its-kind model used to validate a concept before production. Applied to digital development, it focuses on the visual and ergonomic aspects, materializing screens and user flows without coding the functionalities.

This representation can take the form of low-fidelity wireframes or high-fidelity mockups with simulated interactions. It serves as a discussion and validation tool before embarking on actual development.

In a digital project, the prototype is thus the first tangible version of the interface, shared with users and stakeholders. Thanks to it, friction points and unclear areas in the ergonomics are quickly identified.

Difference Between Prototype, PoC and MVP

A PoC (Proof of Concept) focuses on the technical feasibility of an innovation or specific module. It tests a technology or integration without concern for the interface or user journey.

The MVP (Minimum Viable Product) is the first version of a product offering a minimal set of usable features. Unlike the prototype, the MVP is deployed in production and must address issues of performance, scalability, and security.

The prototype, by contrast, is purely centered on design and experience. It is not executed in production and does not deliver final code. It remains a validation tool before moving on to the technical development phase.

Types of Prototypes and Levels of Fidelity

Low-fidelity prototyping typically relies on rough black-and-white sketches to map out screen areas and user flows. It allows for rapid iterations on information architecture and zoning.

Medium-fidelity prototypes introduce basic graphical elements and interactions, such as page transitions or dropdown menus. They offer a more realistic preview while remaining easy to adjust.

Finally, high-fidelity prototypes faithfully reproduce the target interface: typography, colors, micro-interactions, and animations. They form a near-realistic model capable of gathering feedback very close to the final experience.

Concrete Example of a Prototype in the Parapublic Sector

For an NGO operating in the field of education and para-public services, we created a high-fidelity prototype for its new internal process management portal. Using Figma and advanced work from our design teams, they simulated the workflow for processing requests and registrations and validated the journey with key users even before starting development. This exercise clarified several navigation and information-prioritization points, thereby preventing costly redesigns once the code was written.

Key Objectives of Prototyping in Your Digital Projects

Prototyping serves to test ergonomics and the user journey before any development. It also enables gathering stakeholder feedback and aligning the project vision.

Validating Ergonomics and User Experience

The prototype provides a visual support for evaluating ergonomics: element layout, readability, accessibility, and graphical consistency. Users interact with the screens as if they were functional, revealing blocking points or misunderstandings.

In sum, the interface is tested in an almost real-life setting without exposing the company to risks related to untested code. Feedback is structured and based on concrete scenarios rather than abstract specifications.

This step significantly reduces rework once development begins, as major adjustments have already been identified and validated by users.

Previewing and Optimizing the User Journey

Beyond ergonomics, the prototype allows simulating different branches of the journey: account creation, navigation between modules, error handling, or action confirmations. Each path is tested to ensure optimal fluidity.

This makes it possible to measure path length, ease of use, number of clicks when relevant, and clarity of feedback messages. If a process appears too complex, it is simplified or reorganized before development.

This iterative work on the user journey contributes to increasing end-user satisfaction and reducing abandonment rates at launch.

Collecting Feedback and Aligning Stakeholders

The prototype serves as a concrete asset during validation workshops: business executives, UX/UI designers, IT, and operations teams share the same view of the forthcoming tool. Feedback is factual and focused on improving the experience.

Discussions are more efficient because they comment on an interactive mockup rather than specification documents. Misunderstandings are limited, and decisions are made more quickly.

This early collaboration strengthens team engagement and provides a shared vision of the product, essential for the success of tailor-made projects, whether it’s an internal application or a client portal.

Example of Prototyping in the Insurance Sector

A Swiss insurer held a series of workshops where each Miro-based prototype was tested with business managers and IT teams. Real-time adjustments reduced the functional specification phase by 30% and ensured better adoption of the future tool.

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Benefits and Limitations of Prototyping

The prototype prevents costly design errors and accelerates decision-making. However, it does not test performance, technical feasibility, or security.

Cost Reduction and Time Savings

By detecting interface adjustments before development, prototyping limits rework and code rewrites. Each visual iteration is less expensive than a post-deployment fix.

The project budget is thus optimized. Business and technical teams quickly agree on a validated version, decreasing validation cycles and late-stage trade-offs.

In the long run, a well-designed prototype streamlines communication and reduces misunderstandings, freeing up time for implementation and scaling the solution.

Improving User Adoption

An interface tested with target users ensures that the future product will meet their expectations. Feedback inspires iterations centered on real needs, strengthening buy-in and satisfaction.

Adoption accelerates at launch: users find calibrated journeys and ergonomics they helped shape, thus shortening the learning curve.

This UX-first approach is particularly critical for internal business tools, where resistance to change can be strong if the interface seems unsuitable.

Limitations: No Technical Feasibility or Performance Tests

The prototype does not provide evidence regarding the feasibility of underlying technical choices: architectural constraints, security, scaling, or integration with existing systems still need validation during development phases.

It does not measure response times or server resource consumption. Performance, security, and scalability tests take place later, in a development or pre-production environment.

It is therefore essential to plan these technical verifications and not confuse the prototype with the operational version of the product.

Concrete Example of Prototype Limitation

A Swiss industrial equipment manufacturer prototyped its future supervision dashboard in Adobe XD. Although the ergonomics were validated, technical constraints linked to real-time data volume emerged during backend development. The architecture had to be redesigned to ensure performance, but the UX work remained unchanged thanks to the initial prototype.

How to Design an Effective Prototype: Methodology and Tools

Designing an effective prototype begins with understanding user and business needs. Next, structured collaboration with a UX/UI designer and the use of tools like Figma, Miro, or Adobe XD are essential.

Understanding User and Business Needs

The listening phase involves gathering end-user and business stakeholder expectations. Objectives, constraints, and priority use cases are identified.

Interviews, co-design workshops, and field observations help formalize personas and scenarios. This user foundation ensures the prototype addresses actual challenges.

This information directly feeds the functional requirements and guides the creation of the first wireframes.

Collaboration with a UX/UI Designer

The UX designer acts as a facilitator: they transform needs into optimized user journeys, while the UI designer takes care of visual identity and graphical consistency.

By working closely with business and technical teams, they ensure each interaction is both ergonomic and technically feasible, favoring a modular and open-source approach.

Regular mockup reviews ensure buy-in and validate choices before moving to higher fidelity.

Choosing and Mastering Prototyping Tools

Figma, Adobe XD, and Miro are among the most widely used solutions. They offer built-in sharing, commenting, and animation features, facilitating remote collaborative work.

These tools rely on reusable component libraries, ensuring graphic consistency and accelerating screen production. They also integrate with design token systems and open-source or proprietary platforms as needed.

The tool choice depends on project context, internal culture, and collaboration needs (asynchronous or synchronous).

User Testing and Rapid Iterations

Once the initial prototype is produced, user testing sessions are organized with a representative panel. Feedback focuses on screen comprehension, journey fluidity, and content relevance.

Each comment is prioritized and integrated into a rapid iteration plan. The prototype evolves over several short cycles, until satisfaction is deemed sufficient to move to development.

This iterative pace ensures the final tool is centered on business needs and that risks related to misunderstandings are preemptively eliminated.

Drive Your Digital Project with a User-Centered Prototype

In summary, prototyping is the foundation of a successful digital approach: it clearly defines the interface, tests journeys, and unites stakeholders before any technical development. This approach reduces costs, accelerates decisions, and improves final adoption by ensuring an optimized user experience.

Faced with your digital transformation challenges, our UX/UI experts, strategists, and software architects are here to support you in designing prototypes that match your business needs, as well as in developing and integrating complete production-ready digital solutions. Together, we establish agile collaboration and deploy scalable, modular, and secure tools without vendor lock-in.

Discuss Your Challenges with an Edana Expert

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
Featured-Post-UX-Design (EN) UI/UX Design EN

Advanced Agile Methods: Mastering User Story Mapping for Sustainable ROI

Advanced Agile Methods: Mastering User Story Mapping for Sustainable ROI

Auteur n°4 – Mariami

Agile methods and user story mapping are no longer the exclusive domain of startups; they have become the preferred levers for decision‑makers and technology leaders to bridge product vision and business value. By combining narrative breakdown, incremental prioritization, and an evolution‑ready software architecture, you safeguard your budgets while aligning stakeholders, teams, and end users.

Clarify Product Vision with Narrative Breakdown

Structuring your backlog around concrete user journeys removes the blind spots that undermine planning.

An effective user story mapping exercise starts with a user‑experience‑centered narrative. Rather than piling on abstract “features,” you visually map each key action (called user story)—from discovery through retention. This narrative approach gives sponsors an immediate view of the value chain, while the technical team spots critical dependencies in the very first iteration. The result: fewer back‑and‑forths, fewer guesses, and a roadmap everyone understands.

A simple collaborative board (Figma, FigJam, or even a Confluence wiki) is enough to represent epics, activities, and tasks. What matters is not the tool but the level of granularity: fine enough to guide the development of custom features, yet broad enough to stay strategic.

Take the example of one of our clients, a Romandy‑based company with 150 employees that wanted to digitize its industrial maintenance process. The user story mapping workshop we ran with their teams revealed that the first delivery should focus on mobile field‑data collection before automating scheduling. This clarity allowed them to spread a CHF 450 k budget over three targeted releases centered on specific sets of user stories, each delivering measurable ROI—the 30 % reduction in machine downtime funded the next phase.

Prioritize Deliverables to Maximize Project ROI

The value‑effort matrix turns your backlog from a wish list into a true business plan.

Once the narrative map is in place, the real challenge is deciding what to build first. As an IT project manager, you often have to balance commercial pressures with technical constraints. By crossing perceived user value with estimated effort (story points, T‑shirt sizing, or actual budgets), the value‑effort matrix provides an objective ranking. It transforms steering‑committee meetings into data‑driven decision sessions rather than debates of opinion.

At Edana, we advocate dynamic prioritization: each sprint revalidates ROI hypotheses before freezing its scope. That requires actionable metrics—acquisition cost, MRR, NPS—rather than isolated technical KPIs. Thanks to a modular technology stack (for example, TypeScript on the front end; Nest.JS or Laravel on the back end, depending on context), we can quickly measure the impact of new features in production without rebuilding everything.

For a German‑speaking Swiss insurer we support, the initial mapping unearthed 120 stories. By applying the matrix, only 35 were scheduled for V1, yet they covered 85 % of the predicted customer value. Incremental deployment created a real‑world testbed: the data collected refined the roadmap, eliminating costly, superfluous development.

Synchronize Teams and Stakeholders with Tailored Rituals

Context‑calibrated rituals replace methodological orthodoxy with operational efficiency.

Agile isn’t just a scripted set of ceremonies. Stand‑ups, reviews, and retrospectives only add value if they reduce uncertainty and streamline communication. In mid‑sized organizations, a fifteen‑minute daily stand‑up may suffice; in multi‑team programs, a weekly multi‑tribe sync is often more relevant. The key is maintaining the link between strategy and execution.

Edana favors a tool triangle: Jira for traceability, Slack or Mattermost for instant chat, Confluence for lasting context. All open‑source or flexible, they keep clients in full ownership of their data. We adapt cadence and artifact depth (Definition of Done, security checklists, RSE criteria) to each sector and company culture—never imposing a Scrum or Kanban dogma—and that alignment greatly improves outcomes.

In a collaboration with a luxury‑sector client, we replaced classic sprint reviews with quarterly “market demos”: clickable prototypes shown to a panel of boutiques. This hybrid ritual accelerated product‑decision cycles, cutting time‑to‑market by six weeks without burdening internal processes. Proof that Agile is crafted more than applied.

Account for Technical Requirements from Day One in User Story Mapping

Structure the story map to surface cross‑cutting layers early and curb technical debt.

Story mapping isn’t just about prioritizing user‑visible features: when well facilitated, it brings out all the “invisible” but essential requirements for product quality. Zero‑Trust security, performance monitoring, scalability… these cross‑cutting concerns often get tacked on late, generating expensive technical debt. By adding a dedicated column for these requirements in your user story‑mapping workshop, you map not only what the user does but also how it must be technically supported.

This end‑to‑end visibility lets you design a “thin slice”—an operational vertical that includes the minimal viable infrastructure—from the very first iteration. At Edana, we favor open‑source foundations (Linux, Docker, sovereign cloud like Infomaniak) to control costs, ensure data sovereignty, and achieve predictable scalability. By validating feasibility and mapping the links between functional components and infrastructure during story mapping, your team anticipates blockers and avoids delays caused by late‑stage integration of critical layers.

In a recent project for a mid‑sized Swiss industrial firm, our team integrated monitoring and orchestration stories from day one. Thanks to this early alignment, we deployed a lightweight event bus as a Node.js microservice proof‑of‑concept, while the rest of the app remained in Laravel. This modular architecture enabled a real‑time dashboard hookup without touching existing services: a 9 % marginal budget for an immediate operational‑visibility win.

By pairing user story mapping with an Agile‑evolutionary architecture, you turn potential debt into a strategic asset. Every story becomes an opportunity to choose between a standard component or a tailored development to ensure performance, security, and future‑proofing.

Conclusion: From Story Mapping to Production, Your Agile Roadmap

By articulating Agile methods and user story mapping, you gain far more than a to‑do list: you build a continuous‑delivery strategy that resonates with both CFOs and system engineers. Narrative mapping clarifies vision; the value‑effort matrix secures ROI; tailored rituals maintain alignment; and an evolution‑ready architecture preserves your technological capital. This combination—embodied by Edana’s open‑source culture and close partnership—creates a sustainable competitive advantage for your digital initiatives.

Discuss about your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.