CRO Definition

CRO-conversion rate optimization involves the actions regarding increase of leads converting into customers through mobile applications and websites. Now, this might sound a bit complicated from the beginning, but we will review the process step by step and how you can achieve maximum conversion rates in the digital environment.

Effective Methods

Just like every other strategy, CRO also has its methods which are approved to be functional compared to the others. Here is the list of the ones you will want to take a closer look at:

• Additional Pop-Up On a Website
• Removal of unnecessary form fields
• Testimonials, reviews and logos
• Remove Distractions
• Easy Initial Steps
• Additional Third party sign up service
• Stronger CTA copy
• Live chat integrated to the website

Now, in the next paragraphs, let’s review some of these Conversion Rate Optimization methods.

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Third Party Sign Up

It’s great if your user will sign up on your platform with a specific username, but unless you offer a mobile application as well-it’s less likely for the customer to do so. We are very irritated as customers remembering all usernames and passwords for multiple websites.

So, why not make it easier and access almost all of these websites with one party? For a clearer example, when you go to almost any website, like wetransfer.com for example-you have an option to create an account on the website or sign up/in via Google or Facebook.

That is exactly the third party sign up. The best part is, an issue regarding the password and remembering it is bound to be completely minimized.

Pop Up Ads

Now, generally pop-up ads are not our favorite thing as the digital audience and we tend to use swearing words sometimes if the ad distracts us from something very interesting. Instead of making this additional feature a distraction (which you ought to remove by the way) make sure to generate it smart at the right period of time or space of the UI.

What we mean can be exemplified like this: Let’s say you have a great showcase website with the blog extension. As a customer is scrolling through one of your posts-the pop up occurs right in the middle of it! Generally, the middle of the article contains most functional information, so distracting your viewer will only irritate them.

Maybe putting this add somewhere after 2/3 of the article would be smarter. The basic information has already been spoken of and by the conclusion before the reader exits your blog, they have a higher chance to check out your offers in the pop-up ad.

Live Chat Integration

It can never be extra to speak about the importance of live communications on every platform your brand is available on. Especially your very own website! Sure, to make it a little easier for yourself, you can also use AI chat-bots for solving smaller technical issues which will only transfer the customer to a service rep if AI data was insufficient.

CTA Copy

CTA-also known as call to action copy is a primary prompt for the viewer to engage with the communication channel you’ve chosen for a specific case. For example, CTA copy could be as simple as “Subscribe to our channel today!” Also, it could be a one-time offer that can only be accessed through a specific communication medium.

Additional Strategies

• Text Based CTA with blogposts
• Add lead flows on your blog
• Test your landing pages
• Optimize high-performing blog-posts.

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Suggestions Simplify Choices

If you’re a big enterprise with a website including multiple landing pages-suggestions panel is necessary for your sales strategies. Our customers tend to be quite indecisive when it comes to making the final checkout on their purchases. We as customers also always want to make the best of our shopping. Even when it comes to service industry, somehow consulting with your customer and suggesting them the best fit for their interests will ensure your sales to be checked out.

How It Works

Let’s say you have an online shop that sells shoes. The shoes can be any kind according to color, size, style and season. It’s great to offer so many options, but having so many choices sometimes confuse us. A customer is looking through a bunch of stuff before they decide on something and using the data collected from this search is exactly what will help you offer the matching product to the taste.

If you see a customer constantly scrolling through Mary-Jane style shoes you can suggest them the variety of the products on their profile. Eventually a customer will like at least one of those and even find the one they couldn’t notice before.

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Example Of Netflix

Choosing a movie or TV series for a relaxing evening can be quite exhausting. It’s actually funny in a certain manner, how searching for something that’s meant to be relaxing can actually give you anxiety for a moment. This is why Netflix asks its users what type of movies they are generally interested in before generating the related landing page for that exact individual.

That’s for starters, but through time the website collects data about which genre you watch most frequently, or maybe the cast that seems to appear in every film you decide on. Later the data refreshes your suggestions and offers you new content. This shows the importance of keeping updates on the search options of each profile.

Suggestions Boost Your Sales

Thinking too much about the choices can create a dilemma in a customer’s mind, thus leading to making no choice at all and deleting the items from their shopping cart, if they have even added any in the first place. It could sound a little bit unfair, but the actual concept of constantly suggesting likeable products, serves the purpose of not making the customer overthink their decisions, so that they will eventually select an item to check out.

Use Suggestions To Appear In Suggestions

Keep in mind, that any search and activity on the internal space of your website shows itself in the broader range of search engines outside of your landing pages. For a simple example let’s consider your website offers a variety of services in housing.

It can be anything from repair to actually finding the housing. The more suggestions and options you generate to scroll through using the relevant keywords-the more likely it will be for you to appear in Google Search Engine as well for potential customers who do not know of your services just yet.

The Right Place For Suggestions

Making and strategically grouping suggestions fit to an individual customer is one thing, but choosing the right space on your landing page to place these suggestions is another. Depending of course on what kind of products or services we are talking about, suggestion placement can be either on the entry web-page or on the profile. Maybe even both. Just try not to be too annoying, and sharply accurate.

We don’t want our audience to feel like they are being stalked. In case of Netflix, options are right in front of you, once you enter the platform. Yet, Amazon offers suggestions on an individual user’s profile. Both strategies work on the target mission to sell a different product to maybe the overlapping target audience. Make sure to create browsing comfort zone for your users, not a chaotic bunch of options.

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for professional assistance from your Swiss Digital Agency. Our expertise includes Showcase Website and many more. Feel free to contact us anytime!