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E-Commerce Development (EN) Featured-Posts-Vitrine (EN) Web Development (EN)

Understanding the Crucial Difference Between a Normal CMS and a Headless CMS

Understanding the Crucial Difference Between a Normal CMS and a Headless CMS

When working with Swiss brands and businesses of all sizes, it is often noticed that stakeholders (project managers, managers, CTOs, webmasters, etc.) do not fully grasp the yet crucial difference between a normal (monolithic) CMS and a Headless CMS.

Indeed, Content Management Systems (CMS) are the invisible architects behind many websites and applications, but their variety can be bewildering. In this article, we will explore two approaches: traditional CMS and Headless CMS, making them accessible even to non-experts, with practical examples illustrated by code snippets. Most importantly, we will highlight the advantages and disadvantages of each solution to assist the reader in making an informed choice.

Normal (Monolithic) CMS: All-in-one but with Constraints

Normal CMS, often called monolithic CMS, are integrated solutions that bundle all the necessary features to create and manage a website into a single entity. Among the most well-known monolithic CMS are WordPress, Joomla, and Drupal.

Imagine a normal CMS as a turnkey house. When using a CMS like WordPress, for example, everything is included: content management, application logic, presentation, and even additional features via plugins. This approach simplifies the startup process but also introduces significant constraints when it comes to making changes, managing content, and evolving the solution in the future.

Constraints of Normal/Monolithic CMS:

  1. Tight Integration: In a normal CMS, the site’s structure, presentation logic, and content management are tightly integrated. For example, the code defining the layout of a specific page is often intertwined with the logic that retrieves and displays the content. This creates a close dependency between visual presentation and content.
  2. Difficulty of Change: Making significant changes to how the site is presented may require complex adjustments throughout the system. Modifying the layout of elements, akin to moving a window in an existing house, can lead to major renovations, making the process slow and potentially costly.
  3. Consistency Risks: Due to tight integration, changes in one part of the site may have unexpected repercussions on other parts. This increases the risks of visual and functional inconsistencies, especially as the site evolves.
  4. Limited Scalability: The increasing complexity of modern websites can make monolithic CMS less suitable for evolving needs. Adding new features can be a challenge, as it often requires substantial modifications to existing code.

Despite these constraints, monolithic CMS remain popular due to their initial ease of use and all-in-one approach to website management. However, with the evolution of modern web requirements, more and more companies are turning to more flexible alternatives, such as Headless CMS.

Headless CMS: Freedom of Composition

Headless CMS stands out for its modular architecture, offering a clear separation between the backend and frontend. This architectural approach provides unparalleled flexibility and freedom for shaping dynamic user experiences in web development. Let’s compare this architecture with an analogy before delving into its implications.

Architectural Analogy: Imagine the backend of a Headless CMS as a library storing your content, and the frontend as a variety of screens you can use to display that content. The screens (frontends) may vary, but the library (backend) remains the same, providing a solid and reusable foundation.

Backend (Content Management): In a Headless CMS, the backend is responsible for content management. It stores data in a standardized form, usually as JSON or REST API. This structure allows content to be agnostic of the channel or device on which it will be displayed.

Frontend (Presentation): The frontend in the headless architecture manages how content is presented to the end user. It could be a website, a mobile application, a smart display, etc. The freedom offered by this separation allows the use of modern front-end technologies to create rich and interactive user interfaces.

Advantages of Headless Architecture

  1. Flexibility in Front-end Technology:
    • Freedom of Choice: Developers can choose from a range of front-end frameworks such as React, Vue.js, Angular, or even newer technologies based on the specific needs of the project.
    • Facilitated Adaptability: The separation of frontend and backend allows for easier adaptation of the user interface to changing requirements without altering the business logic.
  2. Simplified Content Reuse:
    • Channel Independence: Content can be consistently reused across different channels (website, mobile application, IoT, etc.), avoiding tedious duplication.
    • Centralized Management: Centralizing content simplifies its management and ensures consistency across various platforms.
  3. Scalability and Simplified Maintenance:
    • Independent Adjustments: Frontend modifications do not affect the backend business logic, allowing visual adjustments without impacting system stability.
    • Ease of Adding Features: Adding new features can be done independently, facilitating the scalability of the site.
  4. Improved Complexity Management:
    • Modularity: The division into distinct modules for backend and frontend makes it easier to manage the increasing complexity of modern websites.
    • Effective Collaboration: Development teams can work more independently, improving collaboration and maintenance.

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In conclusion, the headless architecture offers a flexible and scalable approach, suited to the requirements of the modern web where diverse channels and devices necessitate agile content management and flexible visual presentation.

In the continuation of this article, we will explore the advantages of the headless CMS and the technical differences between the two CMS types. We will also address the question of choosing between these two solutions to enable you to opt for the one that best aligns with your goals and needs.

Review of Headless CMS Advantages and Concrete Differences from Monolithic CMS

In this section, we will delve into the details of the three most notable advantages of a headless CMS. We’ll provide technical examples and more in-depth explanations.

1. Visual Flexibility – 100% Customizable and Flexible Interface

Changes in appearance can be made without altering the business logic.

Let’s explore a concrete example highlighting the difference in interface management flexibility between a monolithic CMS and a headless CMS.

Here is how a product page could be structured in a monolithic CMS, emphasizing the dependency between structure and business logic:

<!DOCTYPE html>
<html>
<head>
  <title>Product</title>
</head>
<body>
  <h1>Product Title</h1>
  <p>Product Description</p>
  <span>Product Price</span>
  <!-- Size Selection -->
  <select id="size">
    <option value="s">S</option>
    <option value="m">M</option>
    <option value="l">L</option>
  </select>
  <!-- Color Selection -->
  <select id="Color">
    <option value="red">Red</option>
    <option value="blue">Blue</option>
    <option value="green">Green</option>
  </select>
  <!-- Other details... -->
</body>
</html>

In this case, dropdowns for size and color are integrated into the page, closely tied to the order processing logic.

Contrast this with a headless CMS, where content is dissociated from how it is displayed. Imagine independent building blocks that you can rearrange as needed.

With a headless CMS, product data, for example, could be stored independently, allowing for more flexible composition:

<!DOCTYPE html>
<html>
<head>
  <title>Product</title>
</head>
<body>
  <h1>{{Product Title}}</h1>
  <p>{{Product Description}}</p>
  <span>{{Product Price}}</span>
  <!-- Size Selection -->
  {{Available Sizes}}
  <!-- Color Selection -->
  {{Available Selection}}
  <!-- Other details... -->
</body>
</html>

Here, how sizes and colors are presented can be changed without altering the business logic.

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2. Content Reuse and Centralized Management

One undeniable strength of a headless CMS is its ability to promote content reuse across different parts of the site and even on various platforms (mobile applications or other group sites, for example), all without the need for laborious duplication.

In a headless CMS model, content is managed independently of how it is presented. This means the same piece of content can be used consistently and efficiently across multiple site pages or adapted for mobile applications, smart displays, or other channels without unnecessary duplication.

This approach significantly reduces complexity during visual changes. For instance, if you have a special promotion, a product update, or any other content change, you make the modification once in the CMS, and these changes propagate consistently across all platforms, ensuring content uniformity across the site. This simplifies maintenance, reduces the risk of inconsistencies, and provides considerable operational efficiency. In short, content reuse becomes a strategic asset for effective and scalable website management.

Imagine a blog article stored in the headless CMS. This content can be integrated into different sections of the site, such as the homepage, the blog page, and even in a mobile application, ensuring content consistency across all platforms.

In general, it is common to plan for a mobile application that needs to connect to the developed website. Let’s take the example of an e-commerce website. If in the future (or from the beginning of the project), a mobile application needs to retrieve product data from the e-commerce site’s database. If the e-commerce site was designed using headless technology, developers only need to code the front-end part of the application (lower costs for the company). Importantly, administrators of the e-commerce site don’t have to change anything in their usual routine since the content of the site (managed through the e-commerce interface) will be automatically taken over by the mobile application. This magic happens through the API of the e-commerce site’s backend. It is through this API that the front-end of the website communicates, and the same goes for the mobile application, which doesn’t function differently in terms of architecture.

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3. Use of Modern Front-end Technologies

In the ever-evolving world of web development, the use of modern front-end technologies is essential for creating dynamic and responsive user experiences. A significant advantage of a headless CMS lies in its ability to seamlessly integrate these technologies.

With a headless CMS, you have the freedom to adopt front-end frameworks such as React, Vue.js, or Angular. These frameworks offer unparalleled flexibility in manipulating the user interface, allowing developers to create interactive, responsive, and aesthetically appealing web pages. The clear separation between content and presentation in a headless CMS facilitates the integration of these frameworks without affecting the underlying business logic.

The advantage of using modern front-end technologies lies in the speed of development, modularity, and ease of maintenance. Reusable components, real-time updates, and advanced animation features become accessible, providing a significantly enhanced user experience compared to more traditional approaches.

Example of using React with a Headless CMS:

// React Component Retrieving and Displaying the Title of a Product,
{ useState, useEffect } from 'react';

const ProductTitle = () => {
  const [title, setTitle] = useState('');

  useEffect(() => {
    // Calling the CMS API to Retrieve the Product Title
    // (API call code here...)
    setTitle('Product title from CMS');
  }, []);

  return <h1>{title}</h1>;
};

export default ProductTitle;

How to Choose Between a Monolithic CMS and a Headless CMS?

In conclusion, the decision between a normal CMS and a headless CMS depends on the specific needs of your project. If visual flexibility and independent content management are crucial, the headless CMS offers a modern and powerful solution.

In general, companies tend to opt for the so-called monolithic CMS when they have very simple, standard needs, do not require entirely custom design (at least for more complex parts such as online reservation forms, payment forms, ordering, etc.), and they do not need (nor plan in the future) a mobile application related to this project. In other cases, they opt for a headless CMS, which generally requires a slightly higher investment but offers many advantages ensuring scalability, customer experience, and stability over time unmatched by the company.

If you would like to discuss your project with our experts or obtain more information on the subject, contact us now, and one of our experts will guide you through the process.

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Digital Consultancy & Business (EN) Featured-Post-Marketing-EN Featured-Posts-Vitrine (EN) Non classé

Lead Generation: How to Get Started

Lead Generation: How to Get Started

Importance of Leads

Leads are extremely important for the success of any company. A lead is a person or company that is interested in your product/service and has provided personal information in order to use your services. They are your foundation for expansion, economic viability, reputation, stability, and credibility.

Lead generation is undeniably important yet it includes a wide range of factors. First and foremost, you must identify prospective leads. Then you have to figure out the best way to reach them. Following that, you should begin developing strategies that can help you effectively wrap up lead generation.

Businesses utilize leads to stay competitive. You’ll need a clear and distinct marketing message to be successful. You must offer your customers the information they desire and are interested in, as well as test various solutions to increase demand. You could come across many different kinds of leads.

Various Types of Leads in Businesses

Every company wants to be in a position to advertise its goods and services to customers who will be interested in them and value their work.  A company offering artificial intelligence and machine learning solutions wouldn’t want to introduce its products to newly enrolled college students. Such companies would target individuals and businesses most likely to purchase their products. Planning and researching are important for a lot of lead-generation activities.

Cold Leads

As previously said, businesses encounter many forms of leads. One of them is a cold lead. A cold lead is someone who hasn’t expressed any interest in your solution but flawlessly fits your ideal customer profile.

Consider the scenario where you own an online fitness coaching business and you stumble onto the social media profile of someone who seems to be interested in fitness and health. The individual in question has never interacted with you before. You must be the one establishing the contact and you must do it very tactfully if you want to pique their curiosity.

Lead generation software or even your own study can produce these leads. They are extremely difficult to deal with, but since they are potential consumers who may become devoted customers with well-thought-out strategies, you should be able to employ several solutions to handle their situation.

Communication skills are essential in this case. You must be persistent in your calls, emails, and so on. Inquire about a follow-up on your emails. Make them regard you as a problem solver.

Don’t give up if you don’t get an answer on the first try. They don’t automatically lead you to a significant decline in profits. You just have to continue sending them useful material, such as blog posts or data on the business landscape, and wait for them.

Warm Leads

A warm lead, on the other hand, represents a person who is already familiar with how your company operates. They read your blogs, watch your videos, and are generally more aware of your brand. They are easier to convert into prospects. 

Imagine that you run a software company specializing in project management tools. A few days ago, someone downloaded a free trial of your software from your website. Today, they’ve signed up for your newsletter to receive updates and tips about project management.

In this case, the individual is a warm lead because they’ve taken two significant actions: downloading a free trial and signing up for your newsletter. This type of engagement suggests that they may be more receptive to further communications about your software or related offerings. In any case, you must understand more about their demands and requirements.

Hot Leads

Imagine you manage an online electronics store and someone has just put a high-end gaming laptop in their shopping basket on your website. They’ve also submitted their payment and shipping information. The person in question is a hot lead in this instance because they have demonstrated significant buying intent by taking actual action to make a purchase.

Hot leads include people who are often ready for quick sales or conversion activities and frequently require minimum persuading or marketing efforts to complete the purchase. They require immediate attention since their curiosity may wane if you take too long to answer. They may even be contacting competitors to get the most accurate answers for themselves.

So when you have a hot lead, act quickly and don’t waste time. They already believe your company can fix their problems. They just require your help and expertise.

Information Qualified Leads (IQL)

An IQL is one that is just starting to look for a solution to their problem. An IQL is normally created when customers fill out a form in order to obtain any beneficial content that you provide – free eBooks, seminars, reports, and so on.

Basically, they are potential customers who have demonstrated interest by providing some specific information, but they may not yet be ready for direct sales or immediate conversion.

There are various methods to contact them. Prior to anything else, you need to ascertain what they are interested in learning about your business and what you have to offer. You should stay in touch with them via emails and newsletters. Informing them of solutions to their challenges will pique their curiosity.

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Marketing Qualified Leads (MQL)

Marketing-qualified leads are actively looking for answers to their problems. They download your case studies and attend webinars hosted by your firm. It’s not very difficult to convert these leads into prospects because they are interested in what you offer. Sometimes you may even settle things through email or a conversation.

Keep in mind that expressing interest doesn’t automatically guarantee that they will follow you in everything. In many circumstances, marketing qualified leads (MQLs) are forwarded from the marketing team to the sales team for additional interaction and eventual conversion into customers.

Let’s go through one scenario to better understand them. Imagine you own a software firm that provides a customer relationship management (CRM) solution. A website visitor subscribed to your monthly newsletter, received an e-book, attended a webinar on CRM best practices, and visited your pricing page several times.

This sort of person would be the MQL lead. They browsed through the many options on your website and frequently went to the pricing page. These behaviors indicate that they can be open to marketing efforts focused on their specific needs.

Sales Ready Leads (SRL)

A Sales-Ready Lead (SRL) is a potential customer or prospect who has moved through the marketing funnel and is now very likely to make a purchasing decision. If a lead reads even one eBook, some organizations consider them sales-ready. Some want a demonstration of absolute interest.

In any case, you need to know if they are prepared to spend money, what challenges they are trying to fix with your solutions, and so on. Being sales-ready does not imply that customers are ready to buy right now. To prepare these leads for full collaboration, you still need to nurture them with follow-up calls and emails.

In order to better understand these leads, let’s go through an example of a B2B software company that offers project management solutions. A lead that was previously classified as a Marketing Qualified Lead (MQL) has executed many high-intent activities in a short period of time. Along with going through the educational content, they also asked for a customized project management software demo. They clearly had a strong desire to buy because they were quite detailed in their inquiries about the demo.

In this situation, the individual is a Sales-Ready (SRL). Their activities show a high level of interest in making a purchase. Since they are in the final stages of the purchasing process and demand individualized sales efforts to finalize everything, SRLs are often transferred immediately to the sales team.

Sales Qualified Leads (SQL)

A sales-qualified lead is one who is eager to meet with your sales team. They are obviously interested in your products and services and are ready to purchase. However, they may still be comparing you to other companies.

In any case, you should contact them as soon as possible before it is too late. Keep in mind that generally, recognizing the key differences between the various sorts of leads is critical for bringing in sales and not wasting time on outdated leads.

Imagine you own a company that provides advanced cybersecurity solutions to enterprises. Someone just contacted you using the contact form on your website. In his communication, he mentioned that he is the Chief Information Security Officer (CISO) of a mid-sized financial institution and that he is actively seeking a cybersecurity solution to improve their data protection procedures.

He requested a consultation with your sales team to discuss particular features that are important for his organization. This individual counts as an SQL lead because he has decision-making authority in his company, understands exactly what he needs, and clearly exhibits his interest in your company.

Obtaining Potential Customers Through Lead Generation

It’s clear that there are several forms of leads that must be identified right away in order to be dealt with properly. The lead-generating process itself is made up of several unique steps and points. Many critical aspects influence the journey towards the intended outcome.

First and foremost, you must obtain as much information as possible on your target audience. It’s a good idea to build customer profiles, which identify the demographics, budget, and desires of regular customers. Consider societal customs, career background, and even psychological characteristics.

Create excellent content that will appeal to your target audience. Each piece of content you develop should have a specific goal, such as educating your audience about your service, increasing brand awareness, or driving sales.

You should establish and use a lead database where you can record, examine, and filter potential consumers. Ideally, you should utilize a CRM system. Your team would be able to move through the lists more quickly. In any case, make sure you have an effortlessly navigable database.

Examples and Strategies for Lead Generation

The options for generating leads are nearly limitless. Content marketing is the practice of providing entertaining and useful content that can attract numerous leads. It can include newsletters, videos, and social media. Content marketing may be employed at any point in the sales process.

Email marketing is often regarded as one of the most cost-effective and successful methods of generating leads. You may also utilize social media platforms to attract more individuals towards you.

You can use coupons, deals, and free tests. Basically, run contests to draw people to you and to learn more about them. Also, a risk-free trial or discount coupon is an effective sales technique. After an individual has tried your product, you may retarget them with further offers to encourage a sale.

On websites, applications, and social media, display adverts, videos, and photos. They are a fantastic approach to connecting with your target audience where they are, combined with paid search and PPC.

Another excellent strategy to get new leads is to have your present clients do the work for you. Encourage them to submit reviews or refer friends in exchange for a discount or anything of value. 94% of customers claimed that favorable reviews increased their willingness to support a company.

Lead Generation and Its Challenges

The very first challenge is accurate data collecting. Your organization may have a large list of potential clients and leads, but you must also ensure that the information you have about them is correct. You must be well-versed in your target market.

Another challenge is converting high-quality leads into sales. You must have solid relationships with individuals. Just because you have high-quality leads does not imply you will immediately sell everything.  Also, bear in mind that one of the most effective methods to attract and retain customers is through innovative content.

It is critical to have a well-established method for lead generation and to track the success of your lead generation campaign. Not having a strategy or not being able to analyze your outcomes can result in numerous difficulties for you in the future. 

To properly manage everything, use specific tools such as the correct software and platforms. There are lead generation systems with various functions, such as lead nurturing tools, sales analytics and reporting, and so on. To keep this process alive and effective at all times, you need suitable staff and the right technology.

Gain High-Quality Leads in Your Market and Surpass Your Competitors

Lead generation is critical to succeed in the digital 21st century. Getting prospects to buy your goods or services can not naturally occur without obtaining leads. Edana specializes in lead engine design. We apply the best approach for your industry to produce a great amount of leads in a sustainable and profitable manner, therefore supporting your growth and generating long-term value.

Would you like to enhance your sales volume by generating more leads, requests for information (RFI), requests for quotations (RFP), and requests for quotes (RFQ)? To discuss company growth prospects, get in touch with us right away, and a lead-generating specialist will get back to you shortly.

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Featured-Post-Software-EN Featured-Posts-Vitrine (EN) Software Engineering (EN)

Connecting with customers – The Importance of Client Portals

Connecting with customers – The Importance of Client Portals

Definition of Client Portal

A customer portal is a website that gives us the ability to connect with our organization or company. We use different services there, have access to important information about the company, and usually have our own accounts which are secure and private.

We might have access to payment information, support mechanism and etc. but at the end of the day, we actively communicate with the company, use the services that we require, and get the desired results. And we can do it from any location, anytime.

The Most Important Attribute to Customer Experience

All customers need a fast response and problem-solving solutions. They need you to be accessible from different channels which are associated with your company. They need to know about the new services and the products that you can provide them with.

Of course, they will need to communicate with the company representatives as well, but the most important thing for all the customers is to know how to use the company tools.

That’s why self-service helps. If we can provide our customers with online support and guidance we would get maximum results in a short period of time. 

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Customer Portal Benefits

Customer portals are well received by customers and gives the brand an opportunity to be informative and active in customers’ life.

Nowadays, customers have the ability to self-serve, and many of them are more than happy to do it, but they need information and comfort from our side to do so.

For example, McDonald’s Self Ordering Kiosks are part of their digital revolution, you see every available product there, you choose, you pay and then you just wait. All the customers use it, it’s simple, quick, easy, informative, and gives them control.

You can make the customers work on their issues themselves with simple guidelines and get involved directly only if they seem to struggle or ask for your help.

Customer Satisfaction Rate improves because the customers don’t have to wait for company service agents, they sort out everything based on our portal and guidelines. 

Security Should be the Top Priority of Customer Portals

Customer-centric digital transformation strategies increase our connection with them. We need to create well-designed and well-managed portals, that store their information and protect them from any risk.

Secure client portals increase user experience and client loyalty. So we can create the kind of portal where security initiatives will be embedded in the design, this way we can ensure that the design will still be attractive for our customers and most importantly secure.

Elements that all the Customer Portals Should Have

Since our customers would want to manage their accounts and products independently, they’ll require information to navigate between our webpage and mobile app, so we need to be simple. They shouldn’t spend too much time on research. To solve this issue, we can provide them with chatbots, virtual assistants, and FAQs.

Customer portals can include communities as well where the customers will be able to help each other and share their experiences. Again it’s going to increase loyalty and make problem-solving less time-consuming for them.

Getting feedback from your customers would always help you to improve yourself and see what’s important to them. You could even discover what’s the most demanded product or frequently used service from your company.

When customers are in control and involved in the ongoings of their chosen company, they are more inclined to continue working with them.

Your Portal is the Face of your Company

Most shops always use attractive window displays to gain more customers. It’s a common trick that works all the time. Because our eyes pay more attention to bright colors and we immediately notice the contrast between them, we see the style, if several parts of the text are in the same color they have our attention again.

So when we’ll know the purpose of the portal we can start working on making it memorable from the first glance. The first step is the visuals and graphics; after that, we have to work on functional design.

We have to provide customers with simple but important options. Because customers get confused with lots of information and it’s better to use straight to a point approach.

Use more simple terms, like contact us, about us, etc. Use the colors that are associated with your brand. While sharing important information use bold colors since they are more eye-catching. All in all, design is truly the silent ambassador of your brand.

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For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas, and dedication. Our expertise includes Software Engineering and many more.

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Branding (EN) Featured-Posts-Vitrine (EN)

Why You Must Own a Showcase Website for Your Brand?

Why You Must Own a Showcase Website for Your Brand?

Showcase Website For More Visibility

Visibility of your brand affects all the other assets you need for successful business maintenance.

Before everything-presentation promotes your product and plays a huge role in further sales as well. Imagine this like a fashion Runway. Even most famous designers participate in seasonal fashion shows, or hold ones of their own to showcase their designs, create the WOW effect and later sell it to the target customers.

At High Visibility You Still Need Showcase Website

Now, just as we mentioned above-even most famous designers don’t sleep on runway shows and make sure to never leave a design without an extra pair of eyes watching it. Even if your brand has high visibility already, updates happen continuously and those are to be showcased equally. We all want to have a good look at the product before we click the checkout button.

To have more visibility on the internet, you need to create a showcase website. It is part of your brand communication strategy and it is beneficial to make your brand known in your sector of activity as well as to find new customers.

Showcase Website For Services

Showcasing services might seem a little bit more difficult than presenting the goods. Yet, if you get really creative it’s just as easy.

Now, let’s say you have a delivery service and you need a showcase website. Generally, what delivery service offers as bare minimum is timely delivery and safe one of course. We don’t want to deliver broken packages right? What you can do for your showcase website is to concentrate on customer-generated content and video content.

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Customer Generated And Video Content

Using feedbacks of your customers from social media platforms is a great way to showcase your services. One benefit is, that those comments are public either way, most obviously the customer won’t risk sharing their confidential information on a global platform. You can basically screenshot those feedbacks and turn them into infographics. Of course, before using them, take a good look at the comment regarding any confidential classified information.

As for Videos, recording your working process or the one of courier’s will keep your activity transparent, thus forming a trust bond between you and your customer.

Showcase Website And Sales

The main purpose of this type of website is to create first impression, desirably the positive one. The trick to this website is to not say even a word about sales in the beginning. Just present how awesome you are as a brand and how useful your offers can be.

From the showcase website you can add the extension to transfer a potential customer to your online shop.

The question of How Much It Costs will pop up in a customer’s head and considering you’ve already presented your product as a certain niche, price expectations will be just as adequate.

Design Has To Pop

Design will do a lot for you when it comes to the showcase website building. In one of our articles we are speaking about the UI friendly design for your web development (mobile and web applications) in more detail.

Now, if you’ve ever wanted to spice up the outlook of your traditional website which serves sales and engagement, but never decided to risk on it-this will be a great opportunity to give freedom to creative workflow.

Of course, you must not forget to go according to the brand-book and make the aesthetically matching color-choices, but you can opt for different usage of landing page space for the very least. So far as the purpose of your website is different, you can also give another font a try which also goes well with your primary fonts.

Conclusion

Not only is a Showcase Website so productive for your digital marketing strategies, it can also give you a good time to experiment and use the customer research statistics in a whole new style. This just might serve you as additional source to research customer behavior via the CTR rates on the platform. Basically, showcasing can be a fun experience alongside with being profitable.

What We Offer

For more articles from our experts, make sure to scroll through our Publications on Edana. And, don’t forget to check our services for professional assistance from your Swiss Digital Agency. Feel free to contact us anytime!

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Benefits of Customer Centric Marketing Strategies

Benefits of Customer Centric Marketing Strategies

Dedicate To Your Audience

When it comes to anything connected to a customer in general sense, dedication is the Key. It takes time and observation to not just listen to your customer, but actually hear and understand what they are trying to tell you as an individual and as a collective. Now here comes in the Customer Centric Marketing, which is quickly spreading into the digital world as well. It’s a marketing strategy which is fitted around customer’s needs and interests. It’s all about prioritizing customers over any other factor.

Good Old Customer Service

Sure, with a nice blend of intuition, statistics and common sense one might come up with a great strategy for Customer Centric Marketing, but there is one element to each-especially larger business, which never loses it’s necessity and it’s customer service. This is the most basic element of all services a brand can offer, yet the vital one.

It’s necessary to remember that customer service improvement mechanisms can be online and offline. Just like target audience, this particular service strategy cannot have only one side to it and needs to spread around the environment as much as possible-here’s what we mean:

Inclusivity Again

Customer service can be more or less digitalized, it’s important to note that even to this day some of your audience might not have a very high functioning smart phone, so their digital reach to you could be quite limited and guess what happens when a customer doesn’t have the right communication with you? It generally results in disappointment, bad reviews and negative discussions on your brand in the outside world. So to avoid all of this, a good business has a classical model of customer service as well-a good old call-center.

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Stay Connected

In a good old customer service basics, the best possible option to please the customer is to be in the reach 24/7. No-one knows when a product for example could have an issue, so for every customer it’s almost an emergency to call the provider and inform them on that particular issue immediately. Now, you might not be able to fix this issue straight away but the fact itself, that someone picked up the phone, or texted back at 03:00AM is simply a relief and especially when operator says that this issue shall be taken care of as a first thing priority at the beginning of work hours. It’s important to stay connected and give your customer the feeling that they are being heard anytime whether it’s a problem or maybe they just want to drop a good review-which doesn’t happen as often, but still there are some exceptions.  

Always Ask

Even in regular day to day communications, whether we answer the question or not, it’s pretty pleasing to hear someone asking about your well-being. Sometimes we answer with the “I’m Fine” to avoid a prolonged conversation, but that’s not the case when it comes to a customer. It’s vital for your audience to ask them how satisfied they are by your products or services. Let’s say, for example-a customer has purchased your product-online in this case and you have their E-Mail. In a week make sure to text them via E-Mail, how they like the product and if there’s anything to improve about it. Or maybe you have their Cell-Phone Number. Answering incoming calls is a must, but don’t forget to call back after a while and ask-show interest in their feelings (customer-wise) and demonstrate it through active communication.

Uncover the Desires

Advocate for your customer’s needs-research their desires. Now the simplest way to do it online is to have a Q&A page on your websites, almost like a forum to sort out the most important and popular needs of your customers. Use all communications you can offer and the best part about this advocacy strategy is, that a customer feels free to share their positive experiences as well, not just on your platform, but also on various social media websites.

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5 Steps to follow in Design Thinking

5 Steps to follow in Design Thinking

Importance of Design Thinking

In the modern world, design thinking is becoming increasingly important for numerous companies, because it’s a human-centered, innovative approach that’s focused on the needs of people and combines the possibilities of technology and all the requirements that businesses need for success.

You can apply design thinking to various fields because with this strategy you will be able to solve customers’ requirements with creative solutions. The main focus here is to always find solutions.

Empathize: Research Your Customer’s Needs

For successful design thinking empathy is crucial. You have to understand more about customers’ likes, dislikes, attitudes, habits, aspirations, etc. You have to connect to them on an emotional level. Understanding more about their culture and what kind of social environment they live in will help you a lot as well.

While focusing on the human-centered design process it’s important to turn empathy into your strongest tool. Information that you can get out of his process will most definitely help you to increase the demand for your product or improve your service.

Define: State Your Customers’ Needs and Problems

In the Define stage, you have to analyze the information that you got from the first stage. Organize data and look into the details that your team gathered to understand what could be the core obstacle for you and how you can overcome it. But this process shouldn’t stray away from your customers, you should always have them in mind.

At this stage, you’ll get enough ideas to establish several ways of dealing with your problems. Be very considerate at this stage, try to see the problem from your customer’s perspective, and avoid describing it in your words, which will be most definitely related to your company’s needs. This way you’ll have a clear idea about more solutions or at least you’ll ensure that your customers will be able to solve any issues themselves.

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Ideate: Challenge Assumptions and Create Ideas

At this stage, you are more prepared to generate ideas. You know what your customers need and you analyzed the data to create user-centric problem statements. Your team is ready to look at these problems from different perspectives and think about innovative solutions that will aid you with the problem statement.

There are numerous ideation techniques that will aid you in this process, such as Brainstorm, Brainwrite, etc. You need to think freely and expand your imagination to find the most crucial aspects of your problem statement. Test your ideas, delve more deeply into them and choose the one that will help you to move forward.

Prototype: Start to Create Solutions

This is an experimental stage, where you go through what you discovered in the ideation stage. You are identifying the best solutions for every problem, that was identified in the first three stages. Solutions are tested to determine how they will benefit customers and based on the results they are accepted or rejected.

By the end of this stage, it’s clear what are limitations of specific products and what problems are they really facing. No matter what you are working on, without going through this step it’s very hard to finalize your work successfully.

Test: Try Out Your Solutions

Based on the solutions that you found from the prototype stage you have to test everything on your product. This is the last step in design thinking. The end results might often show you different problems as well or just make you think of better solutions for your problems.

The ultimate goal here is to get a deep understanding of the product and its users and from the first stages, you already have information to maneuver easily through different scenarios. It’s important to get proper feedback from your customers as well. Also, what you are working on should be interesting for them.

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