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Featured-Post-UX-Design (EN) UI/UX Design EN

Jira & Confluence Guide: A to Z Project Blueprint

Jira & Confluence Guide: A to Z Project Blueprint

Auteur n°4 – Mariami

In a landscape where the success of digital projects relies on agile management and rigorous documentation, Jira and Confluence become indispensable allies. They provide a unified platform to drive each phase, ensure decision traceability, and centralize knowledge. By adopting a structured, repeatable approach, you guarantee alignment between business ambitions and technical deliverables while optimizing collaboration between IT and business teams.

This guide delivers a step-by-step approach to configure, set up, and use Jira for operational management and Confluence for documentation, all illustrated with real-life cases from Swiss companies. The objective: to provide you with a ready-to-use blueprint for your bespoke projects or large-scale transformations.

What Are Jira and Confluence?

Jira and Confluence are two software products developed by Atlassian. They enable project stakeholders to manage different aspects of a project. Jira handles planning and tasks, while Confluence manages centralized documentation.

Jira: Project Management Software for Efficient Task and Workflow Management

Jira is a project management tool designed to organize, plan, and track tasks within teams, particularly in agile environments (Scrum, Kanban). It offers a clear view of progress, priorities, and responsibilities, which enhances coordination and productivity.

Confluence: Centralize Documentation and Foster Collaboration

Confluence is a collaborative platform dedicated to documentation. It allows you to structure specifications, meeting notes, procedures, and decisions in a clear and accessible way. Information is centralized, facilitating knowledge sharing and project continuity.

Understanding and Deploying Jira and Confluence to Kick Off Your Project

Before you begin, prepare your project’s Jira and Confluence spaces. This step ensures a solid operational foundation and a clear documentation structure from the project’s inception.

Project Setup Preparation

Before any configuration, it is essential to define the functional scope and major project phases. This preparation involves bringing together IT and business stakeholders to validate objectives, key metrics, and technical constraints.

A kickoff meeting allows you to list expected deliverables: initial backlog, specification documents, planned sprints, and client sign-off milestones. This formalization reduces the risk of scope creep and forgotten requirements.

One of our recent financial sector clients illustrates this phase: during their core application redesign, teams held three scoping workshops in under a week to consolidate requirements, define Jira roles, and set up the necessary Confluence spaces.

Initial Configuration

Setting up Jira starts with creating a modular project based on an Agile or Kanban template, depending on the mission’s size and type. The issue hierarchy (Epic, Story, Task, Bug) is configured to reflect the desired level of granularity.

Meanwhile, Confluence is structured around project spaces, team spaces, and page templates. Access rights are assigned according to responsibilities: contributors, business approvers, external auditors.

In our financial sector example, the Jira Agile template was adapted to include a “Regulatory Review” issue type—crucial in a highly regulated industry—while Confluence hosted a dedicated folder for Swiss FINMA compliance.

Space Structuring

In Jira, each business component or functional module becomes a “component” or “team” to clearly distribute responsibilities. Custom fields capture project-specific metrics.

In Confluence, parent pages are created for the project plan, backlog, technical documentation, user guides, and feedback tracking. Jira macros dynamically display linked issues.

This synchronized structure offers a single pane of glass: clicking a Jira issue in Confluence opens its detailed view, ensuring coherence and traceability of all changes.

Orchestrating Operational Management with Jira

Once set up to manage your tasks and planning, Jira becomes the cockpit of your project to plan, execute, and measure progress.

Backlog Creation and Management

The initial backlog aggregates all user stories and technical requirements identified during scoping. Each item is written in the standard format (role, action, benefit) to ensure shared understanding.

Priorities are set based on business value and technical complexity, then organized into Epics and releases. Issues are estimated in effort points and placed into a clear workflow.

This approach allows you, for example, to quickly assign story points to critical features of your web or mobile platform, providing immediate visibility into workload and risks.

Sprint Planning and Execution

Each sprint begins with a planning meeting where the team selects the highest-priority stories and defines a sprint goal. Tasks are broken down and assigned to individual members.

During execution, the Scrum or Kanban board offers real-time visibility of issue status: To Do, In Progress, In Review, Done. Daily stand-ups rely on these columns to quickly surface blockers.

In one of our client cases, the team adopted a biweekly cadence with a 15-minute daily touchpoint, reducing delivery times by 20% as of the third sprint.

Reporting and KPI Tracking

Jira includes automated reports: burndown chart, velocity chart, release report, and time spent per issue. These metrics help adjust the roadmap and anticipate delays or overloads.

Dashboard gadgets can be shared with IT leadership for asynchronous monitoring and full transparency on progress.

One industrial manufacturer we supported used Jira KPI tracking to identify a validation bottleneck, leading to a tailored workflow that accelerated review cycles.

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Leveraging Confluence to Centralize Documentation and Foster Collaboration

Confluence organizes all specifications, feedback, and deliverables in a versioned repository. This creates a single reference point accessible at any time and clarifies business expectations around the product.

Specification Templates

Preconfigured templates cover functional, technical, UX, and performance specifications. Each model includes essential sections: objectives, scope, wireframes, and acceptance criteria.

Macros like decision tables and roadmap planners facilitate milestone tracking and trade-off management.

One client standardized a single template across all project teams, reducing specification writing time by 30% and ensuring the document consistency vital for internal audits. This demonstrates how adopting a Confluence template can boost performance.

Feedback Management and Approval

Confluence allows contextual comments on every document section. Business and technical reviewers can annotate, suggest changes, or flag risks directly on the page.

The built-in approval workflows condition document publication on sign-off by a set number of reviewers, ensuring compliance with internal standards.

In a recent engagement, we implemented a three-step review process (functional review, technical review, legal approval) for each document, complete with timestamped approval history. This greatly accelerated delivery and improved deliverable quality.

Client Portal and Collaboration

A dedicated client space can be configured in Confluence, providing controlled access to specifications, progress reports, and test plans. Client feedback is then centralized and tracked.

This approach ensures a fast, documented feedback loop, boosting trust and transparency throughout the project.

In some cases, this configuration has cut email exchanges in half and maintained a clear audit trail for each change request.

Ensuring Governance, Integration, and End-to-End Traceability

Guarantee compliance, security, and connectivity of your tools for an agile and reliable ecosystem.

Automations and Connectors

Integrating Jira and Confluence with Git, CI/CD, or support tools synchronizes issues, commits, and deployments. Webhooks automate status updates.

No-code connectors link Jira, Confluence, and third-party solutions (test teams, monitoring, CRM).

For example, by deploying an automation that creates bug tickets upon detecting production anomalies, one client improved response times by 40%.

Security and Compliance

ACL settings in Confluence and project permissions in Jira ensure each user sees only what concerns them. Data encryption and SSO authentication strengthen protection.

Confluence page versioning provides a full audit history, essential for internal or external audits.

Audit and Traceability

Jira and Confluence’s native logs record every change, comment, and status transition. These traces can be used for audit reports and post-mortem analyses.

Dedicated dashboards display compliance indicators, approval times, and SLA adherence.

In regulated industries, these reports often reduce process variances and ensure systematic compliance with regulatory requirements.

Optimize Your Projects with Jira and Confluence

By combining a rigorous initial setup, Agile management in Jira, and living documentation in Confluence, you achieve a coherent, transparent, and scalable ecosystem. Each phase, from backlog to approval, finds its place in a clearly defined workflow.

Traceability, security, and bottom-up collaboration strengthen trust between internal teams and external stakeholders. Your project gains agility, visibility, and resilience in the face of digital transformation challenges.

Beyond our ability to manage your end-to-end digital project—from specifications to development and production—our experts are available to adapt this blueprint to your specific context. We support you in defining your roadmap, ensuring a modular, open-source, and evolving approach.

Discuss your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

Categories
Featured-Post-UX-Design (EN) UI/UX Design EN

Understanding the Prototype: Why and How to Design an Interface Before Developing

Understanding the Prototype: Why and How to Design an Interface Before Developing

Auteur n°15 – David

In a context where digital transformation is a powerful strategic lever for companies of all sizes, and where the quality of a digital product and its alignment with strategic and business needs are crucial, the prototyping phase plays a central role in the process. Indeed, before deploying a single line of code, it is essential to materialize the interface and the user journey in order to anticipate business requirements and avoid costly development iterations. The prototype thus serves as a shared thread: it ensures alignment among business, design, and technical teams around a common vision of the future product. By leveraging this tool, Swiss and international organizations strengthen their agility and mitigate the risks associated with designing custom internal applications, client portals, or specialized business tools.

Defining the Prototype: What It Is (and What It Is Not)

The prototype is a visual and interactive model representing the final interface without providing the underlying technical logic. It is neither a technical PoC nor a functional MVP, but a prototype dedicated to the user experience.

Origin and Concept of the Prototype

The term “prototype” originates from engineering, where it refers to a first-of-its-kind model used to validate a concept before production. Applied to digital development, it focuses on the visual and ergonomic aspects, materializing screens and user flows without coding the functionalities.

This representation can take the form of low-fidelity wireframes or high-fidelity mockups with simulated interactions. It serves as a discussion and validation tool before embarking on actual development.

In a digital project, the prototype is thus the first tangible version of the interface, shared with users and stakeholders. Thanks to it, friction points and unclear areas in the ergonomics are quickly identified.

Difference Between Prototype, PoC and MVP

A PoC (Proof of Concept) focuses on the technical feasibility of an innovation or specific module. It tests a technology or integration without concern for the interface or user journey.

The MVP (Minimum Viable Product) is the first version of a product offering a minimal set of usable features. Unlike the prototype, the MVP is deployed in production and must address issues of performance, scalability, and security.

The prototype, by contrast, is purely centered on design and experience. It is not executed in production and does not deliver final code. It remains a validation tool before moving on to the technical development phase.

Types of Prototypes and Levels of Fidelity

Low-fidelity prototyping typically relies on rough black-and-white sketches to map out screen areas and user flows. It allows for rapid iterations on information architecture and zoning.

Medium-fidelity prototypes introduce basic graphical elements and interactions, such as page transitions or dropdown menus. They offer a more realistic preview while remaining easy to adjust.

Finally, high-fidelity prototypes faithfully reproduce the target interface: typography, colors, micro-interactions, and animations. They form a near-realistic model capable of gathering feedback very close to the final experience.

Concrete Example of a Prototype in the Parapublic Sector

For an NGO operating in the field of education and para-public services, we created a high-fidelity prototype for its new internal process management portal. Using Figma and advanced work from our design teams, they simulated the workflow for processing requests and registrations and validated the journey with key users even before starting development. This exercise clarified several navigation and information-prioritization points, thereby preventing costly redesigns once the code was written.

Key Objectives of Prototyping in Your Digital Projects

Prototyping serves to test ergonomics and the user journey before any development. It also enables gathering stakeholder feedback and aligning the project vision.

Validating Ergonomics and User Experience

The prototype provides a visual support for evaluating ergonomics: element layout, readability, accessibility, and graphical consistency. Users interact with the screens as if they were functional, revealing blocking points or misunderstandings.

In sum, the interface is tested in an almost real-life setting without exposing the company to risks related to untested code. Feedback is structured and based on concrete scenarios rather than abstract specifications.

This step significantly reduces rework once development begins, as major adjustments have already been identified and validated by users.

Previewing and Optimizing the User Journey

Beyond ergonomics, the prototype allows simulating different branches of the journey: account creation, navigation between modules, error handling, or action confirmations. Each path is tested to ensure optimal fluidity.

This makes it possible to measure path length, ease of use, number of clicks when relevant, and clarity of feedback messages. If a process appears too complex, it is simplified or reorganized before development.

This iterative work on the user journey contributes to increasing end-user satisfaction and reducing abandonment rates at launch.

Collecting Feedback and Aligning Stakeholders

The prototype serves as a concrete asset during validation workshops: business executives, UX/UI designers, IT, and operations teams share the same view of the forthcoming tool. Feedback is factual and focused on improving the experience.

Discussions are more efficient because they comment on an interactive mockup rather than specification documents. Misunderstandings are limited, and decisions are made more quickly.

This early collaboration strengthens team engagement and provides a shared vision of the product, essential for the success of tailor-made projects, whether it’s an internal application or a client portal.

Example of Prototyping in the Insurance Sector

A Swiss insurer held a series of workshops where each Miro-based prototype was tested with business managers and IT teams. Real-time adjustments reduced the functional specification phase by 30% and ensured better adoption of the future tool.

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Benefits and Limitations of Prototyping

The prototype prevents costly design errors and accelerates decision-making. However, it does not test performance, technical feasibility, or security.

Cost Reduction and Time Savings

By detecting interface adjustments before development, prototyping limits rework and code rewrites. Each visual iteration is less expensive than a post-deployment fix.

The project budget is thus optimized. Business and technical teams quickly agree on a validated version, decreasing validation cycles and late-stage trade-offs.

In the long run, a well-designed prototype streamlines communication and reduces misunderstandings, freeing up time for implementation and scaling the solution.

Improving User Adoption

An interface tested with target users ensures that the future product will meet their expectations. Feedback inspires iterations centered on real needs, strengthening buy-in and satisfaction.

Adoption accelerates at launch: users find calibrated journeys and ergonomics they helped shape, thus shortening the learning curve.

This UX-first approach is particularly critical for internal business tools, where resistance to change can be strong if the interface seems unsuitable.

Limitations: No Technical Feasibility or Performance Tests

The prototype does not provide evidence regarding the feasibility of underlying technical choices: architectural constraints, security, scaling, or integration with existing systems still need validation during development phases.

It does not measure response times or server resource consumption. Performance, security, and scalability tests take place later, in a development or pre-production environment.

It is therefore essential to plan these technical verifications and not confuse the prototype with the operational version of the product.

Concrete Example of Prototype Limitation

A Swiss industrial equipment manufacturer prototyped its future supervision dashboard in Adobe XD. Although the ergonomics were validated, technical constraints linked to real-time data volume emerged during backend development. The architecture had to be redesigned to ensure performance, but the UX work remained unchanged thanks to the initial prototype.

How to Design an Effective Prototype: Methodology and Tools

Designing an effective prototype begins with understanding user and business needs. Next, structured collaboration with a UX/UI designer and the use of tools like Figma, Miro, or Adobe XD are essential.

Understanding User and Business Needs

The listening phase involves gathering end-user and business stakeholder expectations. Objectives, constraints, and priority use cases are identified.

Interviews, co-design workshops, and field observations help formalize personas and scenarios. This user foundation ensures the prototype addresses actual challenges.

This information directly feeds the functional requirements and guides the creation of the first wireframes.

Collaboration with a UX/UI Designer

The UX designer acts as a facilitator: they transform needs into optimized user journeys, while the UI designer takes care of visual identity and graphical consistency.

By working closely with business and technical teams, they ensure each interaction is both ergonomic and technically feasible, favoring a modular and open-source approach.

Regular mockup reviews ensure buy-in and validate choices before moving to higher fidelity.

Choosing and Mastering Prototyping Tools

Figma, Adobe XD, and Miro are among the most widely used solutions. They offer built-in sharing, commenting, and animation features, facilitating remote collaborative work.

These tools rely on reusable component libraries, ensuring graphic consistency and accelerating screen production. They also integrate with design token systems and open-source or proprietary platforms as needed.

The tool choice depends on project context, internal culture, and collaboration needs (asynchronous or synchronous).

User Testing and Rapid Iterations

Once the initial prototype is produced, user testing sessions are organized with a representative panel. Feedback focuses on screen comprehension, journey fluidity, and content relevance.

Each comment is prioritized and integrated into a rapid iteration plan. The prototype evolves over several short cycles, until satisfaction is deemed sufficient to move to development.

This iterative pace ensures the final tool is centered on business needs and that risks related to misunderstandings are preemptively eliminated.

Drive Your Digital Project with a User-Centered Prototype

In summary, prototyping is the foundation of a successful digital approach: it clearly defines the interface, tests journeys, and unites stakeholders before any technical development. This approach reduces costs, accelerates decisions, and improves final adoption by ensuring an optimized user experience.

Faced with your digital transformation challenges, our UX/UI experts, strategists, and software architects are here to support you in designing prototypes that match your business needs, as well as in developing and integrating complete production-ready digital solutions. Together, we establish agile collaboration and deploy scalable, modular, and secure tools without vendor lock-in.

Discuss Your Challenges with an Edana Expert

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
Featured-Post-UX-Design (EN) UI/UX Design EN

Advanced Agile Methods: Mastering User Story Mapping for Sustainable ROI

Advanced Agile Methods: Mastering User Story Mapping for Sustainable ROI

Auteur n°4 – Mariami

Agile methods and user story mapping are no longer the exclusive domain of startups; they have become the preferred levers for decision‑makers and technology leaders to bridge product vision and business value. By combining narrative breakdown, incremental prioritization, and an evolution‑ready software architecture, you safeguard your budgets while aligning stakeholders, teams, and end users.

Clarify Product Vision with Narrative Breakdown

Structuring your backlog around concrete user journeys removes the blind spots that undermine planning.

An effective user story mapping exercise starts with a user‑experience‑centered narrative. Rather than piling on abstract “features,” you visually map each key action (called user story)—from discovery through retention. This narrative approach gives sponsors an immediate view of the value chain, while the technical team spots critical dependencies in the very first iteration. The result: fewer back‑and‑forths, fewer guesses, and a roadmap everyone understands.

A simple collaborative board (Figma, FigJam, or even a Confluence wiki) is enough to represent epics, activities, and tasks. What matters is not the tool but the level of granularity: fine enough to guide the development of custom features, yet broad enough to stay strategic.

Take the example of one of our clients, a Romandy‑based company with 150 employees that wanted to digitize its industrial maintenance process. The user story mapping workshop we ran with their teams revealed that the first delivery should focus on mobile field‑data collection before automating scheduling. This clarity allowed them to spread a CHF 450 k budget over three targeted releases centered on specific sets of user stories, each delivering measurable ROI—the 30 % reduction in machine downtime funded the next phase.

Prioritize Deliverables to Maximize Project ROI

The value‑effort matrix turns your backlog from a wish list into a true business plan.

Once the narrative map is in place, the real challenge is deciding what to build first. As an IT project manager, you often have to balance commercial pressures with technical constraints. By crossing perceived user value with estimated effort (story points, T‑shirt sizing, or actual budgets), the value‑effort matrix provides an objective ranking. It transforms steering‑committee meetings into data‑driven decision sessions rather than debates of opinion.

At Edana, we advocate dynamic prioritization: each sprint revalidates ROI hypotheses before freezing its scope. That requires actionable metrics—acquisition cost, MRR, NPS—rather than isolated technical KPIs. Thanks to a modular technology stack (for example, TypeScript on the front end; Nest.JS or Laravel on the back end, depending on context), we can quickly measure the impact of new features in production without rebuilding everything.

For a German‑speaking Swiss insurer we support, the initial mapping unearthed 120 stories. By applying the matrix, only 35 were scheduled for V1, yet they covered 85 % of the predicted customer value. Incremental deployment created a real‑world testbed: the data collected refined the roadmap, eliminating costly, superfluous development.

Synchronize Teams and Stakeholders with Tailored Rituals

Context‑calibrated rituals replace methodological orthodoxy with operational efficiency.

Agile isn’t just a scripted set of ceremonies. Stand‑ups, reviews, and retrospectives only add value if they reduce uncertainty and streamline communication. In mid‑sized organizations, a fifteen‑minute daily stand‑up may suffice; in multi‑team programs, a weekly multi‑tribe sync is often more relevant. The key is maintaining the link between strategy and execution.

Edana favors a tool triangle: Jira for traceability, Slack or Mattermost for instant chat, Confluence for lasting context. All open‑source or flexible, they keep clients in full ownership of their data. We adapt cadence and artifact depth (Definition of Done, security checklists, RSE criteria) to each sector and company culture—never imposing a Scrum or Kanban dogma—and that alignment greatly improves outcomes.

In a collaboration with a luxury‑sector client, we replaced classic sprint reviews with quarterly “market demos”: clickable prototypes shown to a panel of boutiques. This hybrid ritual accelerated product‑decision cycles, cutting time‑to‑market by six weeks without burdening internal processes. Proof that Agile is crafted more than applied.

Account for Technical Requirements from Day One in User Story Mapping

Structure the story map to surface cross‑cutting layers early and curb technical debt.

Story mapping isn’t just about prioritizing user‑visible features: when well facilitated, it brings out all the “invisible” but essential requirements for product quality. Zero‑Trust security, performance monitoring, scalability… these cross‑cutting concerns often get tacked on late, generating expensive technical debt. By adding a dedicated column for these requirements in your user story‑mapping workshop, you map not only what the user does but also how it must be technically supported.

This end‑to‑end visibility lets you design a “thin slice”—an operational vertical that includes the minimal viable infrastructure—from the very first iteration. At Edana, we favor open‑source foundations (Linux, Docker, sovereign cloud like Infomaniak) to control costs, ensure data sovereignty, and achieve predictable scalability. By validating feasibility and mapping the links between functional components and infrastructure during story mapping, your team anticipates blockers and avoids delays caused by late‑stage integration of critical layers.

In a recent project for a mid‑sized Swiss industrial firm, our team integrated monitoring and orchestration stories from day one. Thanks to this early alignment, we deployed a lightweight event bus as a Node.js microservice proof‑of‑concept, while the rest of the app remained in Laravel. This modular architecture enabled a real‑time dashboard hookup without touching existing services: a 9 % marginal budget for an immediate operational‑visibility win.

By pairing user story mapping with an Agile‑evolutionary architecture, you turn potential debt into a strategic asset. Every story becomes an opportunity to choose between a standard component or a tailored development to ensure performance, security, and future‑proofing.

Conclusion: From Story Mapping to Production, Your Agile Roadmap

By articulating Agile methods and user story mapping, you gain far more than a to‑do list: you build a continuous‑delivery strategy that resonates with both CFOs and system engineers. Narrative mapping clarifies vision; the value‑effort matrix secures ROI; tailored rituals maintain alignment; and an evolution‑ready architecture preserves your technological capital. This combination—embodied by Edana’s open‑source culture and close partnership—creates a sustainable competitive advantage for your digital initiatives.

Discuss about your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

Categories
Featured-Post-UX-Design (EN) Web Development (EN)

Customer-Oriented UI/UX Design For Higher Engagement Rates

Customer-Oriented UI/UX Design For Higher Engagement Rates

Auteur n°15 – David

Digital Space Nowadays

Since digital products have replaced many daily tasks, there has been a need to adapt these products to human needs and capabilities as much as possible. An avalanche of words and concepts hinders communication between the client and the development company. However, fortunately for us, there are effective tools that can help us significantly increase user engagement.

UI/UX Methods

One of the most effective methods is UI/UX Design. A well-thought-out design is often used to attract the user’s attention and motivate them to take some action. And yet, what should design look like to increase engagement? The human brain is a complex system, however, it tries to find familiar details in it every time it receives new information.

Important Elements

Therefore, the UI/UX design should include elements that are easy for the user to recognize, because something unusual and complex can confuse the user and avoid learning the novelty. To build an attractive design, trends that are close to the content of the website should be considered. Popular and well-known trends are perceived easily and do not pose any difficulties for users.

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Spice Up Your Design

However, of course, because of this, the design should not become too basic and banal. For this, you will need a professional team and you will be relieved to know that you have come to the right place. Everything around us is gradually moving faster and faster. Against this background, people’s patience and empathy toward technological problems are gradually decreasing. Of course, we should try our best to keep up with the pace of the environment and not fall behind.

Quality Is Crucial

For this, our design should be loaded as quickly and qualitatively as possible. All loading signs can become a reason to lose users.
When creating a web/app, we must take into account the fact that the design should be simple and easy to understand. Avoid creating complex and cluttered pages. There shouldn’t be too much focus, as it can distract the user from focusing on what your built design has to offer.

Simplicity Makes Perfect

The elements you want the user to focus on should be easy to see. No matter how banal, our world revolves around social networks. By adding social networks to your web or app, you increase your chances of attracting more customers. Of course, first, you need to correctly select which social platform is suitable for your service or product.


Whereas the exhortation we’ve given prior is supportive to extend change, there’s no clear winning procedure when it comes to UI/UX plans. You ought to point to supply a supportive and easy-to-use arrangement to your clients’ issues while attempting to pick up from them as well. User development based on testing new ideas is a valid and successful method of web/app development. Therefore, I recommend using it.

Conclusion

UI/UX design is one of the most important parts of your business. By using it correctly, you can easily achieve the desired goal. Through design, you influence what the user does on your website in many ways. Even one simple and important design change can lead to a big change in analytics

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana and don’t forget to check our services for further professional assistance. Feel free to contact us anytime!

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
Featured-Post-UX-Design (EN) Non classé UI/UX Design EN

How to Measure the Effectiveness of your UI/UX Design?

How to Measure the Effectiveness of your UI/UX Design?

Auteur n°15 – David

Importance of UI/UX Design

Having good UI/UX design is essential for any company and plays a crucial role in web development and customer experience. Nowadays customers have high demands, they want to have better, faster experiences in the online world.

With UI/UX design you can take care of the most crucial factors that are related to your webpage and increase the chances of getting more traffic. First of all, you can create well-designed graphics and colorful aesthetic parts for your webpage to make it more attractive and memorable.

With effective UI/UX design you can increase user engagement on your webpage, and it will help you to build your brand as well. The benefits that you get from UI/UX design ensure that your company will get more satisfied customers. Also, effective UI/UX design contains elements that are related to SEO, which is important for higher ranking in Google search results.

Research and Analyze Data

User behavior data combines the general characteristics, likes, and dislikes of your target audience. Understanding this information will help you to cover the gap between users and your company, this data helps you to make their expectations more realistic.

Researching and analyzing data will bring you more ideas, which will lead you to innovations. But to determine if your UI/UX design is effective, you have to check several important aspects.

Use UX Metrics and KPIs to Measure Effectiveness of UI/UX Design

UX Metrics and KPIs aren’t the same and have several key differences which should be remembered. KPI can measure the success of your business. It can let you know more about average order values as well and generally help you monitor your progress. After you get enough data you’ll know how to adjust or improve your approach.

UX metrics can tell you how users interact with your brand and products. You can get to know more about user experience and their satisfaction and engagement levels.

While working on UI, keep in mind that error prevention is important, also users should be able to navigate themselves on the webpage easily. Try to provide them with tips as well or documentation, that will act as their guideline.

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Monitor Real User Metrics When Your Webpage is Used

Real User Monitoring Metrics determine the importance and value of digital products. This way company is able to determine what troubles users generally, and what they seem to struggle with and helps you to improve customer experience.

In this case, you are generally tracking how many users used your webpage, or downloaded your app and then used it, also you’ll know how frequently your customers used them.

UX Metrics Related to User Engagement

You can check in this case how your target audience generally engages with your company, and how they value your services or products. Engagement metrics include clicks, taps, page views, screen views, shares via social media, comments on blog posts, etc. You’ll be able to determine if your customers get what they want from your company.

Retention Metrics

User Retention Metric measures how many people returned back for your product or service, so high performance and good results are essential for this part. If more people come back for your product, it’s a good sign. However, if retention metrics don’t show a high return ratio, you should start working on a strategy that will change this scenario.

Behavioral KPIs

It’s interesting to see how people interact with digital products and what they really think about them.  With behavioral UX KPIs, you can understand how well your users can do core tasks and also how much time they need.

Via search patterns, you’ll understand what’s your target audience interested in and also understand how easily they find the desired information. Also, check the user error rate to see what they seem to struggle with the most.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Website Redesign and UI/UX.

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
Branding (EN) Featured-Post-UX-Design (EN)

How to Use Gestalt Principles for Eye-Catching Design?

How to Use Gestalt Principles for Eye-Catching Design?

Auteur n°10 – Caroline

Importance of Gestalt Principles

“Gestalt” is a German word for “unified whole”. The definition already gives us lots of information about the main point of the Gestalt Principle. It’s important to understand how customers perceive and interpret your work.

So everything started in the 1920s when German psychologists decided to discover how humans gain meaningful perceptions from the chaotic stimuli around them. They were able to discover the set of laws that works like a compulsion on us and forces us to see order in disorder.

This principle is an essential part of visual design. This article will be about the five Gestalt Principles: proximity, similarity, continuity, closure, and connectedness.

Proximity

According to the Proximity Principle we perceive objects that are closer together as one whole unit. We can see it in design as a powerful way to create certain visuals, decide how much should be the distance between the words and the pictures, and so on.

For example, when we are talking about headlines, they should have more space before them than after. Those kinds of simple rules are very important when we talk about visual designs which should attract more customers toward us.

Similarity

Objects that are similar are seen together as a group. In this case, we think that similar things could have the same functions as well.
For example, let’s imagine the picture of black and white circles, where the black circles are in the first line and the white circles are on the second line, we will incorporate white circles in one group and the black circles in another one.

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Continuity

Our visual system avoids sudden changes and interruptions. We always follow certain directions, we could be talking about the row of circles again or just numbers, we have to follow a certain line like we’d group 1-2, 3-4 or two black circles easily with each other, but if we’ll have mixed up numbers (like 4-2) or too many mismatched circles at once, it won’t be so easily perceived at first glance.

Closure

People prefer complete forms. So when we see certain images or logos which aren’t finished properly, we complete the whole picture in our mind and fill out the empty spaces.

Connectedness

We group the elements when they are connected, like they could be connected via boxes or lines as well. A good example would be the navigation sections, cause in that case mostly we see different boxes or lines.

How do the brands use the Gestalt Principles?

When companies have customers from all over the world, they have to make sure that their values and benefits will be understandable to everybody.

Coca-Cola actively uses the law of proximity to create positive feelings in its customers. They create different visuals, for example, one of those images consists of their trademark colors, white and red. It’s a red background with white figures, when you group the white figures, you see the smile, which of course people associate with joy, happiness, and so on.

Nescafe used the law of similarity with the letters “N” and “Z”. Z is associated with sleeping, so they used a simple background with lots of Z written there and then finished the line with N, which is connected to their brand. They let us see in a very simple way how we can fight off sleep and be more energized with their product.

The Gestalt in Logo Design

We can use it to create memorable logos, which will be captivating and informative as well. The WWF logo is a great example of the low of closure because we see two major colors there, white and black, the figure isn’t complete but when we look at it we see the shape of a panda, we automatically complete the picture in our mind.

When we mix up psychology and marketing, we get many innovative ways of communicating with people, because both of them need to know more about the human mind and behavior. Gestalt principles will help you to get a clearer understanding of how visual perceptions generally work and how you can send clear and important messages.

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For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas, and dedication. Our expertise includes Brand Strategy and many more.

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.

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Website Redesign: A Comprehensive Guide for Success

Website Redesign: A Comprehensive Guide for Success

Auteur n°3 – Benjamin

Making a Great First Impression

As Bill Gates once stated, “This is a fantastic time to be entering the business world because business is going to change more in the next 10 years than it has in the last 50”. This observation perfectly describes the ever-changing advancements and inventions that occur all around us.

Our world is transforming and becoming increasingly digital. The digital world expands our alternatives, opportunities, and capabilities. Since customers today have access to a wealth of information and options, it is vital to make an outstanding first impression to solidify their attention and enthusiasm towards you. 

Most customers will examine and evaluate your website initially. It quickly communicates to them your values and effectiveness. People will not take you seriously if they do not enjoy the design of your website. So, all the elements that are important for the webpage should be employed intelligently and efficiently to create a tremendous force. 

From technology to human psychology, if you establish a powerful presence, it is more difficult for others to overcome you. A solid first impression helps you to establish a strong community of committed customers and transforms you into a formidable competitor that will require significant energy to be overshadowed in the market.

When and How to Redesign a Website?

Only user-friendly, visually appealing websites get a good first impression. Some businesses quickly recognize that their design is out of date or that some of the essential factors affecting their performance must be altered. However, it doesn’t fix every problem since they don’t know how to begin the redesign process.

Redesigning is not a simple task; it requires a significant amount of resources and time, but the satisfaction of an entirely distinct online presence is guaranteed. It’s no secret that website design and usability have an unbreakable connection. The website acts as a 24/7 salesperson and can be considered effective if it can improve conversions.

If your website is outdated, people are having difficulty utilizing it, or it is evident that the site isn’t truly fit for the specific target group and their needs, you should immediately consider redesigning it. Poor design and usability will have an instant impact on the entire organization, so keep an eye on all of the changes that may be happening around you. If you aren’t seeing any significant traffic, leads, or sales, take the first steps toward transforming everything. Stagnancy is the first sign that you need to be more creative and put more effort into making improvements.

To effectively complete the redesigning process, you have to first assess your intentions and define your goals. Half the battle is won by setting realistic goals. Perhaps you’d want to focus on user experience rather than the website’s appearance. Perhaps your primary goal is to boost the number of site visitors and conversions.

When you revitalize your website with clear goals in mind, it’s simpler to locate solutions that will help you achieve the intended outcomes. To be successful in this endeavor, identify your budget, and the general characteristics of your target audience. Consider the material that will be exhibited on the site, and expertly display the distinctive brand aspects that can make your website recognizable. Additionally, use a unique custom domain.

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Keep Your Web Design Updated

Think of your brand as a recipe, and your website as the enticing aroma that draws people in. Everything begins the moment the user views the webpage or the social media platform that advertises it. During these first critical seconds, consumers make decisions based on the visuals they see and ultimately decide whether they will disregard you and continue searching for something else, or if they will further delve into the treasure box that is your brand and uncover the hidden gems within.

Several important elements must be considered while improving your website design. They must not be disregarded, regardless of your short or long-term aims. Optimize the page speed. Nobody likes having to wait for a web page to load. One of the primary causes of bad page speed is big file sizes, which may be managed using various online tools.  If you want website visitors to take action on your site, use a call to action (CTA). For example, if you own an online store, the website may feature a “Buy now” button in a bright color and bold font beneath products for sale.

The design should be consistent. Customers must be able to quickly navigate it. To be consistent, everything must operate in harmony, including button designs, links, color combinations, and so on. Of course, the pages can be different, but there must be a consistent theme and structure that makes it evident that those distinct pages are part of the same website. Don’t forget to include high-quality pictures and videos that reflect your company and its products or services.

Ensure Your Website Works Well on Multiple Devices

While redesigning the website, keep in mind that everything customers view must be adaptable to all sorts of devices. The appearance of your company’s website and its flexibility for all electronic devices can have an invaluable impact on your company. Since 90% of individuals switch between devices to perform different tasks, this is one of the most important elements to consider.

Aside from focusing on visually pleasing and flexible site design and adapting it to numerous devices, it’s also a good idea to know what devices your target audience uses in general. Analyze the traffic to your website and where it is coming from. Closely monitor and analyze your consumers’ views and personal experiences. This will enable you to advance in many areas in the future as well.

Improve User Experience and Navigation

This aspect was formerly addressed, but highlighting it and going into depth is never too much when it comes to the significance of user experience and effective site navigation. Aside from amazing aesthetic aspects, customers always want alternatives that make it effortless for them to discover what they’re looking for. 

Outline your website’s goals and objectives, as well as how they can assist your target audience. It will help you develop a menu structure that is useful and clear to them. Choose the menu sections depending on the type of material that should be presented on the menu, the structure that should be used, and the pages that should be prioritized.

Be Attentive and Think Creatively

Several aspects need your whole attention. You must be aware of the market, your target audience, competitors, and the most recent developments. Paying attention to your surroundings, researching your environment, and thinking creatively will help you come up with fresh ideas that will propel you to the top of your industry.

For starters, ensure that the information on your website is correct and up to date. Along with updating the design, you should update your content a little bit as well because many things happen around us all the time, and your website should represent how up-to-date you are on the current news and trends. Additionally, the website should be SEO-optimized.

Keep in mind that platforms known as website builders will not produce originality or creativity. You must customize your website. While “free websites” without the setup expenses do construct a website fairly rapidly, in the long run, they also bring more problems than they are worth. Many different types of websites have unique criteria; some of them are essential to selling products successfully.

Competitive analysis is another important aspect that necessitates an unbiased investigation. The purpose is to create an objective picture of the success of a certain organization. Investigating your competition will help you understand what makes them and their services/products distinctive, how they achieve their goals, and what their benefits and weaknesses are.

Do You Need a Website Refresh or Rebuild?

Website redesign and rebuilding is a strategic investment that can generate significant revenue for businesses. In today’s fast-paced digital market, an aesthetically appealing, user-friendly, and technically solid website is critical for attracting and maintaining consumers. It boosts brand reputation, increases search engine exposure, and corresponds with changing customer expectations.

Edana will assist you in navigating the process, which calls for knowledge in web development, content strategy, SEO, and UI/UX design. To achieve a profitable transformation, we will utilize our solutions to generate opportunities for your specific needs, implement effective design and appropriate technology, as well as provide continuing support for optimal performance and ROI.

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A Helpful Guide To UX Research

A Helpful Guide To UX Research

Auteur n°15 – David

UX has taken the world to a whole new level. Some companies were able to adapt to the idea, that UX has become more customer-centric, which is an ability to not only meet customer needs, but meet it flawlessly, some unfortunately have not. There are four approaches that need to be taken into account:

  1. Attitudinal – where you listen to what your customers say
  2. Behavioral – where you observe their actions
  3. Generative – it helps you define the problem that you would to create a solution for
  4. Evaluation – helps you evaluate already existing design

Data-based UX: a key to customer retention

Nowadays, having a good product is not enough to attract customers, you have to have a good representation of it by showing to the customer that you care about them, which will result in the growth of your brand popularity.

Do not focus only on opinions, they should also be backed up by relevant data, which can be obtained from social media, since nowadays it has the biggest influence on potential customers. The data that you collected must be thorough, unbiased and comprehensive.

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UX research methods

There are several methods that allows you to conduct a UX research:

  • Remote usability testing

It allows you to interact with the users of your product in a natural environment that it is being used, be it the office, home or any other specific location. Using usability testing allows researchers, designers and product managers to uncover the pros and cons of the product and improve it later on.

  • Diary studies

It is a research that is conducted for a long period and requires self-reporting of how the product works on a long run, what are the good parts and what is frustrating.

  • Card sorting

In a way, it is creating cards with specific descriptions, which will be given to the clients, who will later on sort it out and give it to products based on their experience. It gives you a sense of what direction you need to work.

UX research tools

There are many types of user research methods and they use different tools. For example:

  • UX research survey – which means to design a specific questionnaire about user experience.
  • User groups – focus groups or targeted audience. Ask them about their experience, views or expectations, it is better to involve neutral parties for honest opinions.
  • User interview – one-on-one interview with the targeted audience members.
  • Ethnographic interview – it contains field studies, observation on the environment.

How to conduct UX research in 5 steps

  • Objective

List the things that you need to find out about your users and their needs.

  • Hypothesis

Discuss what information you already hold

  • Methods

What methods are you going to use based on your project type

  • Process

Consists of collecting data, using UX research methods

  • Synthesis

This step is about analyzing the collected data to fill in the gaps, then presenting your hypothesis and creating a plan to improve your product based on all above mentioned information.

Conclusion

In the past, UX research was used to solve a problem that was already known.  For example, if a company had less visitors and they wanted to find the reason behind such unusual low rate compared to others, they would use UX.

But that changed and UX research has become embedded in everyday processes for the teams. It has increased the value of getting fast human insights. If in the past it only focused on problem-solving, now it changed to first find a problem that needs to be solved. UX has become customer oriented and the companies are trying to adapt to these changes, to be more competitive on the financial market.

So can you put up a competition?

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
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Everything You Need To Know About A/B Testing

Everything You Need To Know About A/B Testing

Auteur n°15 – David

A/B testing means to create two versions of digital asset to check which one works better for customer.

Over the time A/B testing evolved. With the growth of internet users it went digital and managed to cover bigger audience.

Now, it allows you to test more than one variable at once. After conducting the research it gives you a data, which you should interpret and decide whether it will be useful for your company or not.

What makes A/B testing important?

There are several reasons that proves the importance of A/B testing:

  • Minor changes mean major improvement

A/B tests help you evaluate the effects of changes that are not really expensive to implement.

For example, you ran a test about homepage, font, text size, menu titles and etc. you test 3 elements at the same time. When you finish it, you notice that those 3 elements increased conversion by for example 5% each and at the end you will have the growth of the revenue by 15% in total.

  • Low on risks

A/B testing is not only low-cost, but also time efficient. You do not have to waste time doing everything one-by-one, instead you can work with 2 or 3 elements and based on it make decision, whether to implement changes or not.

  • Make the most out of traffic

A/B testing allows you to make your website highly effective by getting more conversion per visitor. With higher conversion the fund and time spent on marketing decreases.

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Where can you use A/B testing?

A/B testing works on this type of customer-facing content:

  • Email campaigns
  • Individual emails
  • Multimedia marketing strategies
  • Paid internet advertising
  • Newsletters
  • Website design

Scientific approach to A/B testing

If you are conducting an A/B testing it would be better to approach it scientifically for better results. The process looks like this: first and foremost is to pick a subject, then:

  • Identify a problem

You have to have a specific information, about the problem. Then look for reasons, why it is not working by going through the lists.

  • Analyze user data

Checking everything that your client clicks after opening your email is time consuming and you will find many things that do not have any connection to the issue, hence you need to figure out which element to target.

  • Develop a hypothesis

On this step you are choosing your method, how you want to test your chosen element and determine how changing that element or elements might fix the problem

  • Conduct testing of hypothesis

With the hypothesis you came up with conduct another testing and compare previous version to the new one with the help of target audience.

  • Analyze the data

After testing, check if the results give you any noticeable changes.

  • Find new challengers

In A/B testing world, words like “champion” and “challenger” are used frequently to describe current best option and new possibilities. When you compare two options and one becomes winner, that one is called winner and when you compare the champion with other tests, those become challengers. This kind of testing brings the best out of everything to the front.

Once you finish all this steps you can than make decision to make changes or leave it as it was.

Pointers for A/B testers

There are some tips you can use while conducting A/B testing:

  • Use similar groups of users as samples

Make sure that while conducting testing use similar groups for the test to be judged fairly.

  • Maximize your sample size

Make sure to use as much people as possible to get well-founded data.

  • Finish the test before making changes

There are times when you get positive results even before the test is finished. But just because you got the results you wanted, does not mean you should let the test end then and there. It will mean that you implement changes using incomplete data. It is a huge risk to do so, since it can impact your results.

  • Do several testing

To make sure that your results have no errors, make sure to run test several times.

Conclusion

A/B testing is the best way to check audience’s response to your projects, which allows you to make changes based on collected information and increase the success rate.

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
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How Influential Design Can Upgrade Your Brand Image

How Influential Design Can Upgrade Your Brand Image

Auteur n°10 – Caroline

Design Influence Elements

When it comes to design in the process of branding and re-branding, there are many types of designs we have to take into consideration. Keep in mind, that it’s the design that meets the eye in the first place and makes your brand memorable in a specific way. This is why re-branding needs the element of re-designing as well to introduce yourself in a whole new light and create a different first impression.

Web-Design Element

Now, let’s consider several design elements which create your brand image. First off, let’s start with Web-Design. As you know today’s challenge is to make a Web-Design that is mobile-friendly as well. There is a blank space in front of you and it’s all up to you how you decide to fill that space and compose the final visual of a landing page.

Work With Your Designer

Sometimes we have a nasty habit of not listening to anyone else once we’ve decided exactly what we want to do. Now, Stan Lee himself said in one of his podcasts to do what you genuinely think is good and not give up on it, yet here is one “but”. When it comes to such a collective project as a brand-image creation you just have to do the teamwork. We have all heard negative feedbacks from both-clients and designers as well when a task is not fulfilled exactly or the creativity was blocked. To avoid such quarrels, make sure you actually work with your designer, listen to them and make it clear what you want exactly. Let the staff propose even most unbelievable ideas at the beginning at least and listen to them carefully. Don’t forget, that brand Identity and Image also depends on the environment you create for your co-workers.

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Research Related Designs

What we want to emphasize here is the influence of design. So far we have spoken about web-design. Research is never too much especially when you really want to know what’s going on-on the market. Checking pretty designs on Pinterest will not be enough in this case. Influence of functional design shows itself through CTR (Click Through Rates) and how often a customer comes back to at least scroll through multiple landing pages even if they don’t purchase products or services. In this case you will have to research through the designs of most visited websites in your field and analyze what’s so special in their designs. Of course you must not copy the design but at least you can get a hint on where to start.

Call to Action Through Design

Functional design created a desire of a visitor to become a customer. An effective logo, an impactful ad, and an organized website attract more potential customers to your enterprise. A call to action will be determined by how strategically you place your designs and wireframes. Are they put in right compositions, are the brand colors being used just as strategically to be pleasant to an eye of the visitor? Where do you place your infographics and why? Is UI/UX actually adapted to the interests of your targeted audience? Well, there are lots of questions you’ll have to answer in this case so strategic calculations are a must.

Upgrade Product Design

Product designing is also another element in your design summary that we should not neglect. The design can be done through completely digital medium, like mockups for example, but photographing your product in an environment it’s conceptually connected to is one of the wide-spread ways to present your product and it works just perfect. Product design requires a whole other point of view to make it sales oriented and neat to the customer. Make sure you don’t leave any of the stated design elements without proper attention. After all, Brand Image does take a lot of time and effort.

What We Offer

For more interesting articles make sure to scroll through publications on Edana and don’t forget to check out our services which include Branding and Design! Feel free to contact us anytime.

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.