Category: Featured-Post-UX-Design (EN)

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Featured-Post-UX-Design (EN) Non classé UI/UX Design EN

Website Redesign: A Comprehensive Guide for Success

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Website Redesign: A Comprehensive Guide for Success

  • Tags Web Design, Website Redesign

Making a Great First Impression

As Bill Gates once stated, “This is a fantastic time to be entering the business world because business is going to change more in the next 10 years than it has in the last 50”. This observation perfectly describes the ever-changing advancements and inventions that occur all around us.

Our world is transforming and becoming increasingly digital. The digital world expands our alternatives, opportunities, and capabilities. Since customers today have access to a wealth of information and options, it is vital to make an outstanding first impression to solidify their attention and enthusiasm towards you. 

Most customers will examine and evaluate your website initially. It quickly communicates to them your values and effectiveness. People will not take you seriously if they do not enjoy the design of your website. So, all the elements that are important for the webpage should be employed intelligently and efficiently to create a tremendous force. 

From technology to human psychology, if you establish a powerful presence, it is more difficult for others to overcome you. A solid first impression helps you to establish a strong community of committed customers and transforms you into a formidable competitor that will require significant energy to be overshadowed in the market.

When and How to Redesign a Website?

Only user-friendly, visually appealing websites get a good first impression. Some businesses quickly recognize that their design is out of date or that some of the essential factors affecting their performance must be altered. However, it doesn’t fix every problem since they don’t know how to begin the redesign process.

Redesigning is not a simple task; it requires a significant amount of resources and time, but the satisfaction of an entirely distinct online presence is guaranteed. It’s no secret that website design and usability have an unbreakable connection. The website acts as a 24/7 salesperson and can be considered effective if it can improve conversions.

If your website is outdated, people are having difficulty utilizing it, or it is evident that the site isn’t truly fit for the specific target group and their needs, you should immediately consider redesigning it. Poor design and usability will have an instant impact on the entire organization, so keep an eye on all of the changes that may be happening around you. If you aren’t seeing any significant traffic, leads, or sales, take the first steps toward transforming everything. Stagnancy is the first sign that you need to be more creative and put more effort into making improvements.

To effectively complete the redesigning process, you have to first assess your intentions and define your goals. Half the battle is won by setting realistic goals. Perhaps you’d want to focus on user experience rather than the website’s appearance. Perhaps your primary goal is to boost the number of site visitors and conversions.

When you revitalize your website with clear goals in mind, it’s simpler to locate solutions that will help you achieve the intended outcomes. To be successful in this endeavor, identify your budget, and the general characteristics of your target audience. Consider the material that will be exhibited on the site, and expertly display the distinctive brand aspects that can make your website recognizable. Additionally, use a unique custom domain.

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Keep Your Web Design Updated

Think of your brand as a recipe, and your website as the enticing aroma that draws people in. Everything begins the moment the user views the webpage or the social media platform that advertises it. During these first critical seconds, consumers make decisions based on the visuals they see and ultimately decide whether they will disregard you and continue searching for something else, or if they will further delve into the treasure box that is your brand and uncover the hidden gems within.

Several important elements must be considered while improving your website design. They must not be disregarded, regardless of your short or long-term aims. Optimize the page speed. Nobody likes having to wait for a web page to load. One of the primary causes of bad page speed is big file sizes, which may be managed using various online tools.  If you want website visitors to take action on your site, use a call to action (CTA). For example, if you own an online store, the website may feature a “Buy now” button in a bright color and bold font beneath products for sale.

The design should be consistent. Customers must be able to quickly navigate it. To be consistent, everything must operate in harmony, including button designs, links, color combinations, and so on. Of course, the pages can be different, but there must be a consistent theme and structure that makes it evident that those distinct pages are part of the same website. Don’t forget to include high-quality pictures and videos that reflect your company and its products or services.

Ensure Your Website Works Well on Multiple Devices

While redesigning the website, keep in mind that everything customers view must be adaptable to all sorts of devices. The appearance of your company’s website and its flexibility for all electronic devices can have an invaluable impact on your company. Since 90% of individuals switch between devices to perform different tasks, this is one of the most important elements to consider.

Aside from focusing on visually pleasing and flexible site design and adapting it to numerous devices, it’s also a good idea to know what devices your target audience uses in general. Analyze the traffic to your website and where it is coming from. Closely monitor and analyze your consumers’ views and personal experiences. This will enable you to advance in many areas in the future as well.

Improve User Experience and Navigation

This aspect was formerly addressed, but highlighting it and going into depth is never too much when it comes to the significance of user experience and effective site navigation. Aside from amazing aesthetic aspects, customers always want alternatives that make it effortless for them to discover what they’re looking for. 

Outline your website’s goals and objectives, as well as how they can assist your target audience. It will help you develop a menu structure that is useful and clear to them. Choose the menu sections depending on the type of material that should be presented on the menu, the structure that should be used, and the pages that should be prioritized.

Be Attentive and Think Creatively

Several aspects need your whole attention. You must be aware of the market, your target audience, competitors, and the most recent developments. Paying attention to your surroundings, researching your environment, and thinking creatively will help you come up with fresh ideas that will propel you to the top of your industry.

For starters, ensure that the information on your website is correct and up to date. Along with updating the design, you should update your content a little bit as well because many things happen around us all the time, and your website should represent how up-to-date you are on the current news and trends. Additionally, the website should be SEO-optimized.

Keep in mind that platforms known as website builders will not produce originality or creativity. You must customize your website. While “free websites” without the setup expenses do construct a website fairly rapidly, in the long run, they also bring more problems than they are worth. Many different types of websites have unique criteria; some of them are essential to selling products successfully.

Competitive analysis is another important aspect that necessitates an unbiased investigation. The purpose is to create an objective picture of the success of a certain organization. Investigating your competition will help you understand what makes them and their services/products distinctive, how they achieve their goals, and what their benefits and weaknesses are.

Do You Need a Website Refresh or Rebuild?

Website redesign and rebuilding is a strategic investment that can generate significant revenue for businesses. In today’s fast-paced digital market, an aesthetically appealing, user-friendly, and technically solid website is critical for attracting and maintaining consumers. It boosts brand reputation, increases search engine exposure, and corresponds with changing customer expectations.

Edana will assist you in navigating the process, which calls for knowledge in web development, content strategy, SEO, and UI/UX design. To achieve a profitable transformation, we will utilize our solutions to generate opportunities for your specific needs, implement effective design and appropriate technology, as well as provide continuing support for optimal performance and ROI.

Categories
Featured-Post-UX-Design (EN) Web Development (EN)

Customer-Oriented UI/UX Design For Higher Engagement Rates

Customer-Oriented UI/UX Design For Higher Engagement Rates

Digital Space Nowadays

Since digital products have replaced many daily tasks, there has been a need to adapt these products to human needs and capabilities as much as possible. An avalanche of words and concepts hinders communication between the client and the development company. However, fortunately for us, there are effective tools that can help us significantly increase user engagement.

UI/UX Methods

One of the most effective methods is UI/UX Design. A well-thought-out design is often used to attract the user’s attention and motivate them to take some action. And yet, what should design look like to increase engagement? The human brain is a complex system, however, it tries to find familiar details in it every time it receives new information.

Important Elements

Therefore, the UI/UX design should include elements that are easy for the user to recognize, because something unusual and complex can confuse the user and avoid learning the novelty. To build an attractive design, trends that are close to the content of the website should be considered. Popular and well-known trends are perceived easily and do not pose any difficulties for users.

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Spice Up Your Design

However, of course, because of this, the design should not become too basic and banal. For this, you will need a professional team and you will be relieved to know that you have come to the right place. Everything around us is gradually moving faster and faster. Against this background, people’s patience and empathy toward technological problems are gradually decreasing. Of course, we should try our best to keep up with the pace of the environment and not fall behind.

Quality Is Crucial

For this, our design should be loaded as quickly and qualitatively as possible. All loading signs can become a reason to lose users.
When creating a web/app, we must take into account the fact that the design should be simple and easy to understand. Avoid creating complex and cluttered pages. There shouldn’t be too much focus, as it can distract the user from focusing on what your built design has to offer.

Simplicity Makes Perfect

The elements you want the user to focus on should be easy to see. No matter how banal, our world revolves around social networks. By adding social networks to your web or app, you increase your chances of attracting more customers. Of course, first, you need to correctly select which social platform is suitable for your service or product.


Whereas the exhortation we’ve given prior is supportive to extend change, there’s no clear winning procedure when it comes to UI/UX plans. You ought to point to supply a supportive and easy-to-use arrangement to your clients’ issues while attempting to pick up from them as well. User development based on testing new ideas is a valid and successful method of web/app development. Therefore, I recommend using it.

Conclusion

UI/UX design is one of the most important parts of your business. By using it correctly, you can easily achieve the desired goal. Through design, you influence what the user does on your website in many ways. Even one simple and important design change can lead to a big change in analytics

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana and don’t forget to check our services for further professional assistance. Feel free to contact us anytime!

Categories
Featured-Post-UX-Design (EN) Graphic Design & Illustration (EN)

How Influential Design Can Upgrade Your Brand Image

How Influential Design Can Upgrade Your Brand Image

Design Influence Elements

When it comes to design in the process of branding and re-branding, there are many types of designs we have to take into consideration. Keep in mind, that it’s the design that meets the eye in the first place and makes your brand memorable in a specific way. This is why re-branding needs the element of re-designing as well to introduce yourself in a whole new light and create a different first impression.

Web-Design Element

Now, let’s consider several design elements which create your brand image. First off, let’s start with Web-Design. As you know today’s challenge is to make a Web-Design that is mobile-friendly as well. There is a blank space in front of you and it’s all up to you how you decide to fill that space and compose the final visual of a landing page.

Work With Your Designer

Sometimes we have a nasty habit of not listening to anyone else once we’ve decided exactly what we want to do. Now, Stan Lee himself said in one of his podcasts to do what you genuinely think is good and not give up on it, yet here is one “but”. When it comes to such a collective project as a brand-image creation you just have to do the teamwork. We have all heard negative feedbacks from both-clients and designers as well when a task is not fulfilled exactly or the creativity was blocked. To avoid such quarrels, make sure you actually work with your designer, listen to them and make it clear what you want exactly. Let the staff propose even most unbelievable ideas at the beginning at least and listen to them carefully. Don’t forget, that brand Identity and Image also depends on the environment you create for your co-workers.

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Research Related Designs

What we want to emphasize here is the influence of design. So far we have spoken about web-design. Research is never too much especially when you really want to know what’s going on-on the market. Checking pretty designs on Pinterest will not be enough in this case. Influence of functional design shows itself through CTR (Click Through Rates) and how often a customer comes back to at least scroll through multiple landing pages even if they don’t purchase products or services. In this case you will have to research through the designs of most visited websites in your field and analyze what’s so special in their designs. Of course you must not copy the design but at least you can get a hint on where to start.

Call to Action Through Design

Functional design created a desire of a visitor to become a customer. An effective logo, an impactful ad, and an organized website attract more potential customers to your enterprise. A call to action will be determined by how strategically you place your designs and wireframes. Are they put in right compositions, are the brand colors being used just as strategically to be pleasant to an eye of the visitor? Where do you place your infographics and why? Is UI/UX actually adapted to the interests of your targeted audience? Well, there are lots of questions you’ll have to answer in this case so strategic calculations are a must.

Upgrade Product Design

Product designing is also another element in your design summary that we should not neglect. The design can be done through completely digital medium, like mockups for example, but photographing your product in an environment it’s conceptually connected to is one of the wide-spread ways to present your product and it works just perfect. Product design requires a whole other point of view to make it sales oriented and neat to the customer. Make sure you don’t leave any of the stated design elements without proper attention. After all, Brand Image does take a lot of time and effort.

What We Offer

For more interesting articles make sure to scroll through publications on Edana and don’t forget to check out our services which include Branding and Design! Feel free to contact us anytime.