Customer-Oriented UI/UX Design For Higher Engagement Rates
Digital Space Nowadays
Since digital products have replaced many daily tasks, there has been a need to adapt these products to human needs and capabilities as much as possible. An avalanche of words and concepts hinders communication between the client and the development company. However, fortunately for us, there are effective tools that can help us significantly increase user engagement.
UI/UX Methods
One of the most effective methods is UI/UX Design. A well-thought-out design is often used to attract the user’s attention and motivate them to take some action. And yet, what should design look like to increase engagement? The human brain is a complex system, however, it tries to find familiar details in it every time it receives new information.
Important Elements
Therefore, the UI/UX design should include elements that are easy for the user to recognize, because something unusual and complex can confuse the user and avoid learning the novelty. To build an attractive design, trends that are close to the content of the website should be considered. Popular and well-known trends are perceived easily and do not pose any difficulties for users.
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Spice Up Your Design
However, of course, because of this, the design should not become too basic and banal. For this, you will need a professional team and you will be relieved to know that you have come to the right place. Everything around us is gradually moving faster and faster. Against this background, people’s patience and empathy toward technological problems are gradually decreasing. Of course, we should try our best to keep up with the pace of the environment and not fall behind.
Quality Is Crucial
For this, our design should be loaded as quickly and qualitatively as possible. All loading signs can become a reason to lose users. When creating a web/app, we must take into account the fact that the design should be simple and easy to understand. Avoid creating complex and cluttered pages. There shouldn’t be too much focus, as it can distract the user from focusing on what your built design has to offer.
Simplicity Makes Perfect
The elements you want the user to focus on should be easy to see. No matter how banal, our world revolves around social networks. By adding social networks to your web or app, you increase your chances of attracting more customers. Of course, first, you need to correctly select which social platform is suitable for your service or product.
Whereas the exhortation we’ve given prior is supportive to extend change, there’s no clear winning procedure when it comes to UI/UX plans. You ought to point to supply a supportive and easy-to-use arrangement to your clients’ issues while attempting to pick up from them as well. User development based on testing new ideas is a valid and successful method of web/app development. Therefore, I recommend using it.
Conclusion
UI/UX design is one of the most important parts of your business. By using it correctly, you can easily achieve the desired goal. Through design, you influence what the user does on your website in many ways. Even one simple and important design change can lead to a big change in analytics
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How to Measure the Effectiveness of your UI/UX Design?
Importance of UI/UX Design
Having good UI/UX design is essential for any company and plays a crucial role in web development and customer experience. Nowadays customers have high demands, they want to have better, faster experiences in the online world.
With UI/UX design you can take care of the most crucial factors that are related to your webpage and increase the chances of getting more traffic. First of all, you can create well-designed graphics and colorful aesthetic parts for your webpage to make it more attractive and memorable.
With effective UI/UX design you can increase user engagement on your webpage, and it will help you to build your brand as well. The benefits that you get from UI/UX design ensure that your company will get more satisfied customers. Also, effective UI/UX design contains elements that are related to SEO, which is important for higher ranking in Google search results.
Research and Analyze Data
User behavior data combines the general characteristics, likes, and dislikes of your target audience. Understanding this information will help you to cover the gap between users and your company, this data helps you to make their expectations more realistic.
Researching and analyzing data will bring you more ideas, which will lead you to innovations. But to determine if your UI/UX design is effective, you have to check several important aspects.
Use UX Metrics and KPIs to Measure Effectiveness of UI/UX Design
UX Metrics and KPIs aren’t the same and have several key differences which should be remembered. KPI can measure the success of your business. It can let you know more about average order values as well and generally help you monitor your progress. After you get enough data you’ll know how to adjust or improve your approach.
UX metrics can tell you how users interact with your brand and products. You can get to know more about user experience and their satisfaction and engagement levels.
While working on UI, keep in mind that error prevention is important, also users should be able to navigate themselves on the webpage easily. Try to provide them with tips as well or documentation, that will act as their guideline.
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Monitor Real User Metrics When Your Webpage is Used
Real User Monitoring Metrics determine the importance and value of digital products. This way company is able to determine what troubles users generally, and what they seem to struggle with and helps you to improve customer experience.
In this case, you are generally tracking how many users used your webpage, or downloaded your app and then used it, also you’ll know how frequently your customers used them.
UX Metrics Related to User Engagement
You can check in this case how your target audience generally engages with your company, and how they value your services or products. Engagement metrics include clicks, taps, page views, screen views, shares via social media, comments on blog posts, etc. You’ll be able to determine if your customers get what they want from your company.
Retention Metrics
User Retention Metric measures how many people returned back for your product or service, so high performance and good results are essential for this part. If more people come back for your product, it’s a good sign. However, if retention metrics don’t show a high return ratio, you should start working on a strategy that will change this scenario.
Behavioral KPIs
It’s interesting to see how people interact with digital products and what they really think about them. With behavioral UX KPIs, you can understand how well your users can do core tasks and also how much time they need.
Via search patterns, you’ll understand what’s your target audience interested in and also understand how easily they find the desired information. Also, check the user error rate to see what they seem to struggle with the most.
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How to Use Gestalt Principles for Eye-Catching Design?
Importance of Gestalt Principles
“Gestalt” is a German word for “unified whole”. The definition already gives us lots of information about the main point of the Gestalt Principle. It’s important to understand how customers perceive and interpret your work.
So everything started in the 1920s when German psychologists decided to discover how humans gain meaningful perceptions from the chaotic stimuli around them. They were able to discover the set of laws that works like a compulsion on us and forces us to see order in disorder.
This principle is an essential part of visual design. This article will be about the five Gestalt Principles: proximity, similarity, continuity, closure, and connectedness.
Proximity
According to the Proximity Principle we perceive objects that are closer together as one whole unit. We can see it in design as a powerful way to create certain visuals, decide how much should be the distance between the words and the pictures, and so on.
For example, when we are talking about headlines, they should have more space before them than after. Those kinds of simple rules are very important when we talk about visual designs which should attract more customers toward us.
Similarity
Objects that are similar are seen together as a group. In this case, we think that similar things could have the same functions as well. For example, let’s imagine the picture of black and white circles, where the black circles are in the first line and the white circles are on the second line, we will incorporate white circles in one group and the black circles in another one.
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Continuity
Our visual system avoids sudden changes and interruptions. We always follow certain directions, we could be talking about the row of circles again or just numbers, we have to follow a certain line like we’d group 1-2, 3-4 or two black circles easily with each other, but if we’ll have mixed up numbers (like 4-2) or too many mismatched circles at once, it won’t be so easily perceived at first glance.
Closure
People prefer complete forms. So when we see certain images or logos which aren’t finished properly, we complete the whole picture in our mind and fill out the empty spaces.
Connectedness
We group the elements when they are connected, like they could be connected via boxes or lines as well. A good example would be the navigation sections, cause in that case mostly we see different boxes or lines.
How do the brands use the Gestalt Principles?
When companies have customers from all over the world, they have to make sure that their values and benefits will be understandable to everybody.
Coca-Cola actively uses the law of proximity to create positive feelings in its customers. They create different visuals, for example, one of those images consists of their trademark colors, white and red. It’s a red background with white figures, when you group the white figures, you see the smile, which of course people associate with joy, happiness, and so on.
Nescafe used the law of similarity with the letters “N” and “Z”. Z is associated with sleeping, so they used a simple background with lots of Z written there and then finished the line with N, which is connected to their brand. They let us see in a very simple way how we can fight off sleep and be more energized with their product.
The Gestalt in Logo Design
We can use it to create memorable logos, which will be captivating and informative as well. The WWF logo is a great example of the low of closure because we see two major colors there, white and black, the figure isn’t complete but when we look at it we see the shape of a panda, we automatically complete the picture in our mind.
When we mix up psychology and marketing, we get many innovative ways of communicating with people, because both of them need to know more about the human mind and behavior. Gestalt principles will help you to get a clearer understanding of how visual perceptions generally work and how you can send clear and important messages.
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Website Redesign: A Comprehensive Guide for Success
Tags
Web Design, Website Redesign
Making a Great First Impression
As Bill Gates once stated, “This is a fantastic time to be entering the business world because business is going to change more in the next 10 years than it has in the last 50”. This observation perfectly describes the ever-changing advancements and inventions that occur all around us.
Our world is transforming and becoming increasingly digital. The digital world expands our alternatives, opportunities, and capabilities. Since customers today have access to a wealth of information and options, it is vital to make an outstanding first impression to solidify their attention and enthusiasm towards you.
Most customers will examine and evaluate your website initially. It quickly communicates to them your values and effectiveness. People will not take you seriously if they do not enjoy the design of your website. So, all the elements that are important for the webpage should be employed intelligently and efficiently to create a tremendous force.
From technology to human psychology, if you establish a powerful presence, it is more difficult for others to overcome you. A solid first impression helps you to establish a strong community of committed customers and transforms you into a formidable competitor that will require significant energy to be overshadowed in the market.
When and How to Redesign a Website?
Only user-friendly, visually appealing websites get a good first impression. Some businesses quickly recognize that their design is out of date or that some of the essential factors affecting their performance must be altered. However, it doesn’t fix every problem since they don’t know how to begin the redesign process.
Redesigning is not a simple task; it requires a significant amount of resources and time, but the satisfaction of an entirely distinct online presence is guaranteed. It’s no secret that website design and usability have an unbreakable connection. The website acts as a 24/7 salesperson and can be considered effective if it can improve conversions.
If your website is outdated, people are having difficulty utilizing it, or it is evident that the site isn’t truly fit for the specific target group and their needs, you should immediately consider redesigning it. Poor design and usability will have an instant impact on the entire organization, so keep an eye on all of the changes that may be happening around you. If you aren’t seeing any significant traffic, leads, or sales, take the first steps toward transforming everything. Stagnancy is the first sign that you need to be more creative and put more effort into making improvements.
To effectively complete the redesigning process, you have to first assess your intentions and define your goals. Half the battle is won by setting realistic goals. Perhaps you’d want to focus on user experience rather than the website’s appearance. Perhaps your primary goal is to boost the number of site visitors and conversions.
When you revitalize your website with clear goals in mind, it’s simpler to locate solutions that will help you achieve the intended outcomes. To be successful in this endeavor, identify your budget, and the general characteristics of your target audience. Consider the material that will be exhibited on the site, and expertly display the distinctive brand aspects that can make your website recognizable. Additionally, use a unique custom domain.
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Keep Your Web Design Updated
Think of your brand as a recipe, and your website as the enticing aroma that draws people in. Everything begins the moment the user views the webpage or the social media platform that advertises it. During these first critical seconds, consumers make decisions based on the visuals they see and ultimately decide whether they will disregard you and continue searching for something else, or if they will further delve into the treasure box that is your brand and uncover the hidden gems within.
Several important elements must be considered while improving your website design. They must not be disregarded, regardless of your short or long-term aims. Optimize the page speed. Nobody likes having to wait for a web page to load. One of the primary causes of bad page speed is big file sizes, which may be managed using various online tools. If you want website visitors to take action on your site, use a call to action (CTA). For example, if you own an online store, the website may feature a “Buy now” button in a bright color and bold font beneath products for sale.
The design should be consistent. Customers must be able to quickly navigate it. To be consistent, everything must operate in harmony, including button designs, links, color combinations, and so on. Of course, the pages can be different, but there must be a consistent theme and structure that makes it evident that those distinct pages are part of the same website. Don’t forget to include high-quality pictures and videos that reflect your company and its products or services.
Ensure Your Website Works Well on Multiple Devices
While redesigning the website, keep in mind that everything customers view must be adaptable to all sorts of devices. The appearance of your company’s website and its flexibility for all electronic devices can have an invaluable impact on your company. Since 90% of individuals switch between devices to perform different tasks, this is one of the most important elements to consider.
Aside from focusing on visually pleasing and flexible site design and adapting it to numerous devices, it’s also a good idea to know what devices your target audience uses in general. Analyze the traffic to your website and where it is coming from. Closely monitor and analyze your consumers’ views and personal experiences. This will enable you to advance in many areas in the future as well.
Improve User Experience and Navigation
This aspect was formerly addressed, but highlighting it and going into depth is never too much when it comes to the significance of user experience and effective site navigation. Aside from amazing aesthetic aspects, customers always want alternatives that make it effortless for them to discover what they’re looking for.
Outline your website’s goals and objectives, as well as how they can assist your target audience. It will help you develop a menu structure that is useful and clear to them. Choose the menu sections depending on the type of material that should be presented on the menu, the structure that should be used, and the pages that should be prioritized.
Be Attentive and Think Creatively
Several aspects need your whole attention. You must be aware of the market, your target audience, competitors, and the most recent developments. Paying attention to your surroundings, researching your environment, and thinking creatively will help you come up with fresh ideas that will propel you to the top of your industry.
For starters, ensure that the information on your website is correct and up to date. Along with updating the design, you should update your content a little bit as well because many things happen around us all the time, and your website should represent how up-to-date you are on the current news and trends. Additionally, the website should be SEO-optimized.
Keep in mind that platforms known as website builders will not produce originality or creativity. You must customize your website. While “free websites” without the setup expenses do construct a website fairly rapidly, in the long run, they also bring more problems than they are worth. Many different types of websites have unique criteria; some of them are essential to selling products successfully.
Competitive analysis is another important aspect that necessitates an unbiased investigation. The purpose is to create an objective picture of the success of a certain organization. Investigating your competition will help you understand what makes them and their services/products distinctive, how they achieve their goals, and what their benefits and weaknesses are.
Do You Need a Website Refresh or Rebuild?
Website redesign and rebuilding is a strategic investment that can generate significant revenue for businesses. In today’s fast-paced digital market, an aesthetically appealing, user-friendly, and technically solid website is critical for attracting and maintaining consumers. It boosts brand reputation, increases search engine exposure, and corresponds with changing customer expectations.
Edana will assist you in navigating the process, which calls for knowledge in web development, content strategy, SEO, and UI/UX design. To achieve a profitable transformation, we will utilize our solutions to generate opportunities for your specific needs, implement effective design and appropriate technology, as well as provide continuing support for optimal performance and ROI.
UX has taken the world to a whole new level. Some companies were able to adapt to the idea, that UX has become more customer-centric, which is an ability to not only meet customer needs, but meet it flawlessly, some unfortunately have not. There are four approaches that need to be taken into account:
Attitudinal – where you listen to what your customers say
Behavioral – where you observe their actions
Generative – it helps you define the problem that you would to create a solution for
Evaluation – helps you evaluate already existing design
Data-based UX: a key to customer retention
Nowadays, having a good product is not enough to attract customers, you have to have a good representation of it by showing to the customer that you care about them, which will result in the growth of your brand popularity.
Do not focus only on opinions, they should also be backed up by relevant data, which can be obtained from social media, since nowadays it has the biggest influence on potential customers. The data that you collected must be thorough, unbiased and comprehensive.
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UX research methods
There are several methods that allows you to conduct a UX research:
Remote usability testing
It allows you to interact with the users of your product in a natural environment that it is being used, be it the office, home or any other specific location. Using usability testing allows researchers, designers and product managers to uncover the pros and cons of the product and improve it later on.
Diary studies
It is a research that is conducted for a long period and requires self-reporting of how the product works on a long run, what are the good parts and what is frustrating.
Card sorting
In a way, it is creating cards with specific descriptions, which will be given to the clients, who will later on sort it out and give it to products based on their experience. It gives you a sense of what direction you need to work.
UX research tools
There are many types of user research methods and they use different tools. For example:
UX research survey – which means to design a specific questionnaire about user experience.
User groups – focus groups or targeted audience. Ask them about their experience, views or expectations, it is better to involve neutral parties for honest opinions.
User interview – one-on-one interview with the targeted audience members.
Ethnographic interview – it contains field studies, observation on the environment.
How to conduct UX research in 5 steps
Objective
List the things that you need to find out about your users and their needs.
Hypothesis
Discuss what information you already hold
Methods
What methods are you going to use based on your project type
Process
Consists of collecting data, using UX research methods
Synthesis
This step is about analyzing the collected data to fill in the gaps, then presenting your hypothesis and creating a plan to improve your product based on all above mentioned information.
Conclusion
In the past, UX research was used to solve a problem that was already known. For example, if a company had less visitors and they wanted to find the reason behind such unusual low rate compared to others, they would use UX.
But that changed and UX research has become embedded in everyday processes for the teams. It has increased the value of getting fast human insights. If in the past it only focused on problem-solving, now it changed to first find a problem that needs to be solved. UX has become customer oriented and the companies are trying to adapt to these changes, to be more competitive on the financial market.
A/B testing means to create two versions of digital asset to check which one works better for customer.
Over the time A/B testing evolved. With the growth of internet users it went digital and managed to cover bigger audience.
Now, it allows you to test more than one variable at once. After conducting the research it gives you a data, which you should interpret and decide whether it will be useful for your company or not.
What makes A/B testing important?
There are several reasons that proves the importance of A/B testing:
Minor changes mean major improvement
A/B tests help you evaluate the effects of changes that are not really expensive to implement.
For example, you ran a test about homepage, font, text size, menu titles and etc. you test 3 elements at the same time. When you finish it, you notice that those 3 elements increased conversion by for example 5% each and at the end you will have the growth of the revenue by 15% in total.
Low on risks
A/B testing is not only low-cost, but also time efficient. You do not have to waste time doing everything one-by-one, instead you can work with 2 or 3 elements and based on it make decision, whether to implement changes or not.
Make the most out of traffic
A/B testing allows you to make your website highly effective by getting more conversion per visitor. With higher conversion the fund and time spent on marketing decreases.
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Where can you use A/B testing?
A/B testing works on this type of customer-facing content:
Email campaigns
Individual emails
Multimedia marketing strategies
Paid internet advertising
Newsletters
Website design
Scientific approach to A/B testing
If you are conducting an A/B testing it would be better to approach it scientifically for better results. The process looks like this: first and foremost is to pick a subject, then:
Identify a problem
You have to have a specific information, about the problem. Then look for reasons, why it is not working by going through the lists.
Analyze user data
Checking everything that your client clicks after opening your email is time consuming and you will find many things that do not have any connection to the issue, hence you need to figure out which element to target.
Develop a hypothesis
On this step you are choosing your method, how you want to test your chosen element and determine how changing that element or elements might fix the problem
Conduct testing of hypothesis
With the hypothesis you came up with conduct another testing and compare previous version to the new one with the help of target audience.
Analyze the data
After testing, check if the results give you any noticeable changes.
Find new challengers
In A/B testing world, words like “champion” and “challenger” are used frequently to describe current best option and new possibilities. When you compare two options and one becomes winner, that one is called winner and when you compare the champion with other tests, those become challengers. This kind of testing brings the best out of everything to the front.
Once you finish all this steps you can than make decision to make changes or leave it as it was.
Pointers for A/B testers
There are some tips you can use while conducting A/B testing:
Use similar groups of users as samples
Make sure that while conducting testing use similar groups for the test to be judged fairly.
Maximize your sample size
Make sure to use as much people as possible to get well-founded data.
Finish the test before making changes
There are times when you get positive results even before the test is finished. But just because you got the results you wanted, does not mean you should let the test end then and there. It will mean that you implement changes using incomplete data. It is a huge risk to do so, since it can impact your results.
Do several testing
To make sure that your results have no errors, make sure to run test several times.
Conclusion
A/B testing is the best way to check audience’s response to your projects, which allows you to make changes based on collected information and increase the success rate.
How Influential Design Can Upgrade Your Brand Image
Design Influence Elements
When it comes to design in the process of branding and re-branding, there are many types of designs we have to take into consideration. Keep in mind, that it’s the design that meets the eye in the first place and makes your brand memorable in a specific way. This is why re-branding needs the element of re-designing as well to introduce yourself in a whole new light and create a different first impression.
Web-Design Element
Now, let’s consider several design elements which create your brand image. First off, let’s start with Web-Design. As you know today’s challenge is to make a Web-Design that is mobile-friendly as well. There is a blank space in front of you and it’s all up to you how you decide to fill that space and compose the final visual of a landing page.
Work With Your Designer
Sometimes we have a nasty habit of not listening to anyone else once we’ve decided exactly what we want to do. Now, Stan Lee himself said in one of his podcasts to do what you genuinely think is good and not give up on it, yet here is one “but”. When it comes to such a collective project as a brand-image creation you just have to do the teamwork. We have all heard negative feedbacks from both-clients and designers as well when a task is not fulfilled exactly or the creativity was blocked. To avoid such quarrels, make sure you actually work with your designer, listen to them and make it clear what you want exactly. Let the staff propose even most unbelievable ideas at the beginning at least and listen to them carefully. Don’t forget, that brand Identity and Image also depends on the environment you create for your co-workers.
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Research Related Designs
What we want to emphasize here is the influence of design. So far we have spoken about web-design. Research is never too much especially when you really want to know what’s going on-on the market. Checking pretty designs on Pinterest will not be enough in this case. Influence of functional design shows itself through CTR (Click Through Rates) and how often a customer comes back to at least scroll through multiple landing pages even if they don’t purchase products or services. In this case you will have to research through the designs of most visited websites in your field and analyze what’s so special in their designs. Of course you must not copy the design but at least you can get a hint on where to start.
Call to Action Through Design
Functional design created a desire of a visitor to become a customer. An effective logo, an impactful ad, and an organized website attract more potential customers to your enterprise. A call to action will be determined by how strategically you place your designs and wireframes. Are they put in right compositions, are the brand colors being used just as strategically to be pleasant to an eye of the visitor? Where do you place your infographics and why? Is UI/UX actually adapted to the interests of your targeted audience? Well, there are lots of questions you’ll have to answer in this case so strategic calculations are a must.
Upgrade Product Design
Product designing is also another element in your design summary that we should not neglect. The design can be done through completely digital medium, like mockups for example, but photographing your product in an environment it’s conceptually connected to is one of the wide-spread ways to present your product and it works just perfect. Product design requires a whole other point of view to make it sales oriented and neat to the customer. Make sure you don’t leave any of the stated design elements without proper attention. After all, Brand Image does take a lot of time and effort.
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