Non classé Software Engineering Web Development

How to Measure the Effectiveness of your UI/UX Design?

How to Measure the Effectiveness of your UI/UX Design?

Importance of UI/UX Design

Having good UI/UX design is essential for any company and plays a crucial role in web development and customer experience. Nowadays customers have high demands, they want to have better, faster experiences in the online world.

With UI/UX design you can take care of the most crucial factors that are related to your webpage and increase the chances of getting more traffic. First of all, you can create well-designed graphics and colorful aesthetic parts for your webpage to make it more attractive and memorable.

With effective UI/UX design you can increase user engagement on your webpage, and it will help you to build your brand as well. The benefits that you get from UI/UX design ensure that your company will get more satisfied customers. Also, effective UI/UX design contains elements that are related to SEO, which is important for higher ranking in Google search results.

Research and Analyze Data

User behavior data combines the general characteristics, likes, and dislikes of your target audience. Understanding this information will help you to cover the gap between users and your company, this data helps you to make their expectations more realistic.

Researching and analyzing data will bring you more ideas, which will lead you to innovations. But to determine if your UI/UX design is effective, you have to check several important aspects.

Use UX Metrics and KPIs to Measure Effectiveness of UI/UX Design

UX Metrics and KPIs aren’t the same and have several key differences which should be remembered. KPI can measure the success of your business. It can let you know more about average order values as well and generally help you monitor your progress. After you get enough data you’ll know how to adjust or improve your approach.

UX metrics can tell you how users interact with your brand and products. You can get to know more about user experience and their satisfaction and engagement levels.

While working on UI, keep in mind that error prevention is important, also users should be able to navigate themselves on the webpage easily. Try to provide them with tips as well or documentation, that will act as their guideline.


Monitor Real User Metrics When Your Webpage is Used

Real User Monitoring Metrics determine the importance and value of digital products. This way company is able to determine what troubles users generally, and what they seem to struggle with and helps you to improve customer experience.

In this case, you are generally tracking how many users used your webpage, or downloaded your app and then used it, also you’ll know how frequently your customers used them.

UX Metrics Related to User Engagement

You can check in this case how your target audience generally engages with your company, and how they value your services or products. Engagement metrics include clicks, taps, page views, screen views, shares via social media, comments on blog posts, etc. You’ll be able to determine if your customers get what they want from your company.

Usability and Adoption Metrics

Usability metrics clearly show you how well customers use different features and functions that are related to your webpage or app. Customers, who find interacting with you easy and beneficial might adopt some aspects related to your company in their daily life.

Adoption Metrics clearly show you how much your customers added your products to their lifestyle, it’s a clear indication of success. You’ll see the true value of your product and how it can be used.

Retention Metrics

User Retention Metric measures how many people returned back for your product or service, so high performance and good results are essential for this part. If more people come back for your product, it’s a good sign. However, if retention metrics don’t show a high return ratio, you should start working on a strategy that will change this scenario.

Behavioral KPIs

It’s interesting to see how people interact with digital products and what they really think about them.  With behavioral UX KPIs, you can understand how well your users can do core tasks and also how much time they need.

Via search patterns, you’ll understand what’s your target audience interested in and also understand how easily they find the desired information. Also, check the user error rate to see what they seem to struggle with the most.

Attitudinal KPIs

Understanding your target audience isn’t easy, however, there are solutions for that as well. With Attitudinal KPIs you can measure what your customers like or dislike the most on your webpage, understand more about their satisfaction levels regarding your product or service and know if their expectations are met.

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Non classé Software Engineering Web Development

How can AI-Generated Avatars Upgrade your UI/UX Design?

How can AI-Generated Avatars Upgrade your UI/UX Design?

Importance of Avatars for Good UI/UX Design

UI/UX Design is essential for any company since it combines aspects of design with user experience to create an easy-to-use interface that will provide numerous customers with positive experiences. As an end result your website has good accessibility, better user interaction, and improved functionality.

Using AI-Generated Avatars for your UI/UX design will help you to ensure better results for your company in the long run and increase conversion rates. Inspiring avatars could give your brand character.

Since numerous companies require UI/UX design for websites, e-commerce, and landing pages, demand is high. It helps you to create your brand image, stunning banners, video games, mobile apps, etc.

Avatars Create Connections

Using AI-generated Avatars increases customer engagement and conversion rates. Tech giants like Microsoft and Samsung are using avatars frequently. Mesh avatars for Microsoft teams is another step that will help customers be more involved in the metaverse.

AI Avatars learn based on different algorithms and the personal experiences as well that they gained while communicating with multiple users. So avatars communicate with customers virtually and have real conversations with them.

They take care of more simple tasks for the company, this way they get more work done and have more satisfied clients. Avatars can be used in customer support and sales to improve the performance of numerous e-commerce and marketing industries.

Benefits of Incorporating AI Avatars into Your Website

Including avatars that are specifically designed for your company will help you to stand out in a competitive environment. Also using avatars for different advertisements can be a less time-consuming, less pricy, and more original option for you.

You can add videos as well on your website, where you’ll use Avatars and add additional texts to tell your customers more about your company.

Avatars are frequently used as social identities. They can represent certain people or brands on different platforms. Besides having regular aesthetic elements, like menu bars, buttons, icons, and more, implementing avatars in your website could make the customer experience more interesting.


AI Tools that Can Be Used for UI/UX Design

AI Generators use numerous algorithms to generate different paint effects and can create virtual assistants for brands. It’s a great way of creating layouts, designing templates, etc.

There are several AI tools that could be very helpful for UI/UX design. For example, Uizard is a platform that can help you with your web design. Designers create mobile applications, software interfaces, and web apps as well with it. Basically, you scan your sketch and transform it into a design.

Attention Insight is another tool that can be used to discover any usability issues with your site and understand what aspects people see the most and like on your website. Another tool is Let’s Enhance, which will help you to improve photos easily.

Combining Artificial Intelligence and UI/UX Design

Understanding how the human mind works and how they might perceive certain products or services is a key factor that helps numerous industries to be successful.  So while human interaction is different from AI-generated avatars, certain companies greatly benefit from them.

In this case combination of Artificial Intelligence and UI/UX Design is the base for better user experiences. Other benefits include an opportunity to gather and analyze large volumes of user data, provide users with better customer services, improve certain aspects of design, and so on.

AI Generators That Can Help You to Create Avatars

There are numerous options, so while making choice you should think about what kind of avatar you need and how you plan to use it. For example, if you want to have the kind of avatar on your webpage that will act as a spokesperson, you can use avatars that will be created by Movio. Also, Movio has text-to-video conversion tools and can offer you numerous ways to create different types of avatars.

Another option is ArtBreeder which will help you to create different types of images, portraits, animation figures, and artwork. AI-generated avatars significantly upgrade UI/UX design but first of all, you just have to know what kind of avatars would be more suitable for your ideas and then plan how they can enrich your webpage.  

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Non classé Web Development

Best Platforms for Royalty-Free Content for your Brand’s Showcase Website

Best Platforms for Royalty-Free Content for your Brand’s Showcase Website

Benefits of Royalty-Free Content

Many industries try to get a hold of different images, videos, and songs and then use them for their posts or campaigns. Trying to use any image or video that goes well with your content and could highlight your massage is a very good step, but there are several important points that you have to consider.  

Downloading any creative asset is easy, however, using them without permission could be risky for any company. Royalty-Free Content is a solution that makes sure that the artists are compensated and that the company can use their assets.

Using royalty-free content is a great advantage for any company, especially if they are trying to create projects with different music, and need different images or videos. This way they can freely use every asset in existence and use them to their advantage.


Pictures are important for lots of brands and they actively use them for their websites. So to leave a good impression on the target audience it’s important to have high-quality pictures. Pexels is the stock photo platform that has been developing nonstop for years now.

It has a search tab where you can search for pictures using different keywords. The quality of the pictures is great and you can download them freely in various sizes. The platform has stock video content as well.


Pixabay is another great platform, that besides photos can offer you graphics, vectors, and illustrations as well. The quality of the pictures and videos is great, also you will have lots of options. This is a vibrant community of creators where you’ll always be able to see numerous videos, music, and images for your website.



Unsplash is a well-known platform as well, however, it’s unique because it seems like its pictures are part of an art collection. Pictures can be searched via different categories or keywords. In terms of sizing the image, they don’t have many options, however, their collection is so impressive that lots of customers use it.


Video marketing is important for lots of companies. When customers are interested in a certain product or want to buy something they are searching for videos that are related to it. Pexels and Pixabay can provide you with lots of video options as well, but there is also Dareful which could help you out with your brand’s showcase website.

It has many different options, including time-lapse, slow-motion, and looping videos. Most of the videos are short and can be downloaded quickly. You can use videos commercially or edit them. You just need to create an account, registration is free.


Artlist is a royalty-free music platform that has high-quality songs and all of them can be downloaded without any issues, you can find some great sound effects there that are updated regularly. Also, it has advanced filtering options.

Royalty-Free Content for your Brand’s Showcase Website

Companies actively and successfully use royalty-free content while working on different projects. When you’ll have a certain marketing strategy you’ll be able to navigate yourself more easily through different platforms.

You can let the customers know about your products or services with the help of royalty-free content. You can do a variety of cost-effective tasks for your website, social media, and advertising. Images and videos have almost replaced text, they gain attention first and leave a bigger impression on customers, so using the resources that Royalty-Free platforms contain is beneficial for any brand.

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Software Engineering Web Development

What is Cloud Computing and how can it benefit your Website?

What is Cloud Computing and how can it benefit your Website?

Benefits of Cloud Computing

To put it simply cloud computing is the delivery of computing services over the internet to offer faster innovation and flexible resources. Computing services include servers, storage, databases, software, analytics, networking, and more.

Lots of companies use cloud computing services for several important reasons. Cloud computing gives the business more flexibility, you can quickly scale resources and meet new business demands.

You don’t need much capital and on top of that cloud storage gives you the possibility to make the data available from any location at any time. This way you aren’t tied to specific locations or devices.

Another benefit is the advanced security that cloud computing can provide you with and also it helps you to prevent losing data. It has specific backup features for that.

Cloud Computing and Company Management

Cloud computing is a model that allows on-demand network access to a shared pool of computing resources that can quickly provide the company with desired results without interacting too much with different service providers.

Numerous companies use Cloud Computing because this way they have access to a huge network, and more resources. It’s basically connecting technology, service, and application and gives the company self-service tools. The benefits of Cloud Computing could give any company a great advantage.

Types of Cloud Computing

There are several types of Cloud Computing. The first one is the Private Cloud, which is dedicated to only a single company and works on its needs and goals. A private cloud is considered one of the best solutions for businesses that might have dynamic or unpredictable computing needs.

Also, we have Public Cloud. For example, everybody knows how Amazon Web Services have certain computer resources, customers have access to those resources with the help of the internet. So Public Cloud users share their resources.

Hybrid Cloud is another option that can be used. In this model private cloud is connected to the public cloud infrastructure. It’s suitable for businesses that have highly dynamic workloads or just deal with big data processing.

There are numerous well-known companies that are providers of cloud services. For example, Azure is one of the largest cloud service providers and is part of Microsoft Corporation’s Intelligent Cloud business. Basically, it’s a cloud computing service that can support several operating systems, tools, databases, and more.


Cloud Computing Benefits for Web Development

Websites that were developed with cloud computing are faster and more easily accessible. Besides having numerous resources that companies can use to their advantage, another reason why they find it comfortable to use is that they can cut down their costs when they are trying to make improvements on a webpage.

Your website can be easily accessible from any location and let’s not forget that it will help you to control your business. You’ll be able to monitor sales growth and develop important business strategies.

With Cloud Computing your website can become more productive. Most companies are able to finish their tasks more quickly with the aid of this model.

Cloud Computing gives the company access to numerous new tools, using the latest tools will help the company to respond to the market demands immediately, and employees can become more productive as well because they’ll have all the available tools to do their job quickly and effectively.

Companies Successfully Using Cloud Computing

Apple made a big revolution in the entire world of technology when they developed Siri, a virtual assistant that can imitate humans, help users, and communicates with them. Cloud receives the requests of different users and then responds to them.

Pinterest is one of the prominent social networking sites that has been using cloud computing for a very long time. The cloud adapts to traffic levels, so even during big site traffics Pinterest works very productively.

Another company that has been using cloud computing successfully is eBay, they’ve been experimenting a lot with different technologies and have been actively using them while going through major projects.

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Web Development

User-Friendly WordPress Web-Plugins

User-Friendly WordPress Web-Plugins

Benefits of WordPress Web-Plugins

WordPress Web-Plugins have many benefits that lots of companies and developers use actively. Mostly it’s an additional tool that can make working less time-consuming. Plugins are designed for almost every function, for example, to have the options of different languages on a webpage.

They are reliable since they are updated regularly and are secure to use. However, they should be administered and chosen well, based on specific requirements, to avoid the chance of them clashing with each other.

How to choose a WordPress Web-Plugin?

There are lots of options and all of them have their function and significance. You should be able to see how well you can use it to get desirable results and how well it works with plugins that are already installed on your webpage. The full picture is very important for quality and functionality as well.

To enhance the experience of the customers it’s important to research how each of them work and which ones are more useful for your webpage. Still, there are lots of options that make the customer experience interesting and informative.


Attracting Target Audience and Checking Progress

Without search engine optimization tools no webpage or company would be able to achieve any goal. To explain simply Yoast SEO ensures that your webpage will attract the target audience and you’ll have more people visiting your webpage.

The company needs to know what makes the customers interested and why they are searched for. Google Analytics helps you to see the most important analytics, check the visitors, click rates, etc.

WP-Super Cache is another plugin that is used frequently because it optimizes the loading of your website and handles heavy traffic, so the webpage will be able to continue working without any delays.

Backup and Security

WP-Backup makes sure that the data on the webpage won’t be lost and will be properly backed up. It’s secure and frequently used. Another safety measure is WP-Optimize, which cleans up the website of any spam comments and makes sure that the webpage will be secure, presentable, and will have high standard performance again.

Content-Aware Sidebars

This type of plug-in enriches the webpage and makes sure that you’ll be able to create unlimited sidebars, depending on your needs. You can create a post sidebar, a page sidebar, or a category sidebar.

There are lots of options that could help you make the navigation on the webpage easy, a sidebar navigation menu would help the customers to search for desired information easily.

Visual Composer for WordPress

Visual Composer transforms absolutely everything on the webpage. It helps you to add columns, image galleries, videos, etc. It’s a great way to create professional web pages.

After starting from scratch you have a chance to create any design with your creativity. Also, visual composer insight tools give you directions among numerous options, to find out the best scenarios for yourself regarding the structure and design.

Social Media

WordPress has numerous plugins for social media that ensure that the customers will be able to find the company on social media and share the webpage contents as well. Social media is very important for business so those types of plugins are used frequently.

You have a chance to combine social feeds from Twitter, Instagram, Facebook, and YouTube and create a social wall. Make people shop from your Instagram on your site or automatically send scheduled publications to your social media profiles on Facebook, LinkedIn, etc. 

Important Updates

Another interesting plugin is frequently used during a webpage reconstruction. Lots of companies use SeedProd for example. When your webpage is under reconstruction or maintenance you can notify your customers. Basically, you’ll “hide” your website for some time and make it visible only when the reconstruction will be done.

After choosing specific plugins, that are well suited for your webpage and going through different options, you can consider that most of your work is done.

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Web Development

The Benefits of WordPress Website Building

The Benefits of WordPress Website Building

Building a WordPress Website that Grows with you

The most interesting point about WordPress Website Building mechanisms is its simplicity and flexibility. Numerous small businesses and even Fortune 500 companies use WordPress to build their web pages.

WordPress gives any company a great opportunity to create a webpage in simple ways to share their work and grow the audience as well. Any company can go through numerous styles and choose the one that fits their requirements the best.

You can add any design and colors to your webpage, and showcase your portfolio, services, and products. Engage the audience while delivering more news to them and if necessary use the payment blocks that are accessible via WordPress again. So you can be as flexible as possible and make it work for you.

Manage your WordPress Website with ease

Adding new photos, and posts can’t be anymore easy. The guidelines are simple; the structure is easily understandable. You’d be able to manage the webpage from any computer and also since it’s a self-contained system, no additional software would be required for many activities, like adding a new blog post.

The benefit of WordPress is simplicity, it’s so well-designed, clean, and simple that search engines read the content more easily. You can use additional tags as well to enhance search engine optimization efforts.

It’s simple, can be easily used, and you can use any unique design or any tools presented in WordPress to make your brand look more unique and interesting.


WordPress, a Content Management System

WordPress as a content management system and website-building tool offers a range of companies numerous features, that make the whole system stand out from other competitors.

It’s being improved on a daily basis and what brings comfort to the customers is the stability of quality and flexibility that it never fails to offer to customers. Regular updates that WordPress has to go through give any business a chance to completely change their webpage and the whole content if they want to. You can adapt the system to any of your needs.

This browsed-based software makes management very easy and contains numerous templates to make the webpage straight away interesting and attractive for customers. However, WordPress has numerous additional tools that make everything more effective.

WordPress uses plugins that increase the functionality of the webpage. For example, you can add contact forms and shopping carts and make them function with high quality.

One of the most important tools is a plugin for SEO, which stands for Search Engine Optimization and makes sure that the brand content is easily accessible all over the internet.

What’s more important it can be used well with mobile phones, so whenever the customer will have a chance to browse the webpage via mobile phone, they won’t get confused and will still recognize the attractive structure of the company’s webpage.

WordPress gives the users chance to monitor their progress as well through the dashboard. All the promotions and general performance of the webpage are visible there.

Website Security

WordPress uses lots of security plugins to ensure that data will be protected. Strong login passwords and updating WordPress regularly are important as well. It is important to follow proper guidelines to ensure that your data is safe and secure.

WordPress in Use

Since WordPress is full of different options and templates, many industries actively get involved with it to showcase their many goals in simple ways.

Microsoft News gives out regular updates about Microsoft and uses WordPress to tell stories about the company. The same can be said for the Harvard Gazette and The White House website.

Those simple examples highlight how different institutions use WordPress’s full advantage. The most important point is to know how to portray your company, what’s your biggest advantage and how you want it to be visible on the webpage. WordPress does all the hard work in the simplest of ways.

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Web Development

Top 5 all-time templates for Effective Web-Design   

Top 5 all-time templates for Effective Web-Design   

Importance of Web Design and what makes it Good

Web design is an essential part of any business and is more than just making everything good-looking. It can greatly improve the image of the company or do the opposite.

Since it’s the face of the brand everybody feels free to judge the company based on how they are presenting themselves. It’s essential to show the brand personality to the target audience straight away.

The first impression is always important; that’s why the web design should create a sense of credibility. It should be welcoming, approachable, should be capable of securing loyal customers, and powerful enough to be easily distinguished from competitors.

Good web design principles

Strong user experience (UX) is one of the most important elements for customers. The company should make sure that navigation through the website is easy and the information easily accessible. So UI/UX and then the whole design of the webpage should be attentively done.

The most important information should be always at the front and visible to everybody. Customers want quick navigation through the webpage and easy access to the most vital information in the shortest amount of time. And everything must be done for both mobile and desktop devices.

Choosing videos, and pictures that have good quality is important, and so is the copy, since not many people will take the webpage seriously if they see that the writing contains many jargons. Also, not everybody reads full content at first, implementing creative headlines and sub-headlines will make them more inclined to show interest.

Since numerous templates are created for different companies, we’ll talk about a few of those options which could be rewarding.


Salient Theme

The Salient Theme is a multipurpose WordPress theme that’s great for many different types of web pages. It’s good to build corporate sites, portfolios, etc. It’s well designed, powerful, and responsive solution, that gets constantly improved. It’s easy to gain attention with Salient Theme’s attractive and aesthetic web design.

You have lots of freedom to create the design that you always wanted, it has numerous template collections that work very well for lots of industries. With this version, it’s easy to achieve high speed and good performance, get unlimited color options for your design, and multiple blog styles and layouts as well.

Avada WordPress Theme

The Avada Website Builder helps you to set up lots of improvements and consist of many important elements. The boundaries are almost limitless. You have endless unlimited design options and numerous website layouts. It contains advanced search options as well.

Even Microsoft uses Avada theme, their Visual Studio subdomain is built on that. Many different companies, management services, travel agencies, and universities use this theme for web pages.

Grotte. Woocommerce WordPress Theme

Grotte considerably improves the marketing strategy for many web pages. This theme is mostly used for shopping sites or to promote different products, but it’s so well-built and pleasant that most of the customers who use it are always filled with a memorable experience.

It’s very responsive, works from many devices, and has this very unique “Buy For Me” feature that lots of people enjoy and find interesting.


It’s a very creative and minimal multi-purpose WordPress theme that’s used by lots of companies. Besides having many options, one of the best parts is how each of them is so well designed for many industries.

For example, this theme can be used for many businesses, blogs, shops, cafes, and hotels. There are lots of Cryptocurrency web pages built on this theme as well.


Every company knows about the importance of visual impact. Most companies require different designs based on their goals. Slope is a multipurpose WordPress theme that suits the needs of numerous modern startups and new companies. It can help you to create a new face for your brand as well.

Importance of Choosing the best Web Design for the Company

Above mentioned options are used by numerous countries and all of them have a certain style that will be attractive to different types of customers. However, there is always a chance that with your creativity you’ll make any template work for you.

It’s important to decide what you want and start looking for options that would help you. It’s hard to find the best option but having a clear purpose will let you see how your ideas can be arranged in your web design.

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Web Development

MVP in Software Development: Why is it Important for Businesses?

MVP in Software Development: Why is it Important for Businesses?

A successful software product will cost money to develop if the process is time-consuming. The drawn-out process usually causes developers to lose focus on the original goal of the product, forcing them to delay delivery deadlines and squander time on expensive issue fixes.

Taking baby steps by achieving modest targets and slowly acclimating over time seems more logical. Because it is easily controllable, scalable, and can be finished with the utmost emphasis, the MVP (Minimum Viable Product) in software development is essential for strategically aligning the project.

MVP in Software Development

The term “MVP software development” refers to software that has the bare minimum features necessary to make a product viable, i.e., it meets the criteria to provide the product with its essential functionality. Although some people mistake it for a wireframe or an early proof of concept, it refers to the product’s first release, which is complete and has no additional features.

The legitimacy and success of later versions are based on the foundation, which was constructed, tested for functioning, and successfully delivered. The final application will also be based on user input and experience. As a result, MVP helps with the product’s phased rollout, which significantly lowers the likelihood of failure and saves money and time. 

Through an iterative process of construction, measurement, and learning, changes based on customer feedback and requirements may be included, guaranteeing that the market’s demands are fully satisfied. 


Benefits of  MVP in Software Development

  •  Quicker release.

Generally speaking, it’s a good idea to wade in slowly. The foundations of MVP design stay the same. Only once your product’s core feature has been effectively introduced can you release your product with ease and speed.

MVP enables you to launch the product more quickly and start forming connections with your target market. This can lay a strong basis for success in the future.

You may prevent expensive mistakes by confirming that there is a real need for your good or service early on. Exactly this is what MVP does.

  • Performs the role of a mini product or service tester

Starting with a minimal viable product helps the team stay focused on the core features and benefits of the product and software. By using this approach, you can save expenses, mistakes, and dangers by a factor of ten. Based on the customer feedback and product research, you may create a suitable business strategy that operates and is financially feasible.

In other words, you don’t need much money to hypothecate the product. Making it clear and uncomplicated, and leaving out undesirable and unnecessary features, avoids procrastination among your team.

The MVP reduces rework by making it simpler to find and fix errors and problems in software development. Software with multi-layered functionality makes it challenging and time-consuming to locate issues and fix them, forcing you to miss deadlines.

  • The product changes as it is presented.

Later phases of software development can be prepared for by creating a minimal viable product (MVP). By developing an MVP with a focused approach to the core functionality, you provide opportunities for future enhancements and improvements based on user input. Regular product feature updates not only increase the value of the product but also improve the experience for end consumers.

With MVP’s constant expansion, you may benefit from emerging technologies as they become available. It will maintain your goods relevant and contemporary in the cutthroat market of today.

  • Ensure that the product and the audience are compatible.

It is a horror to discover the fact that we are creating or creating something that no one wants. Therefore, creating a marketable product becomes crucial. Early software design should be used to test the viability of the product. It is simpler to create a balance between the offers of the product and the needs of the end-users by ascertaining the consumers’ requests.


MVP prioritizes strategy and analysis over development. You put your theories to the test to ascertain the product’s relevance and end customers’ needs. Businesses then modify the idea following their customer base to produce a useful product that may then be enhanced to become outstanding. The most practical strategy for any start-up or product company is the MVP.

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Web Development

Methods To Understand The User In Web Design

Methods To Understand The User In Web Design

You may wonder what users think when they come to your site. What you care more about is how they experience it, whether they are satisfied or not. ‘What could you do to keep people on your website and how can you do it?’ ‘ are the primary concerns here. You need to know what can be made to engage the target audience, such as using rhetorical questions (to name but a few). Developing a user experience with visual elements, functionality, buttons, and overall layout are just a few examples.

Users Must Understand the Purpose of the Website

It might be tough to attain simplicity at times! It’s great that your site uses the latest inspirationally written introduction… But what exactly does it do? The essential point here is to properly educate your audience about the sort of products or services you offer. 

It is useful to share and explain crucial information as well as specifics such as price or categorization. Don’t commit the typical error of writing unnecessary information until you’ve gotten to the purpose. Whatever you add or discuss should only contribute to increasing the readability and comprehension of what your brand offers. Straight to the point – simple… There will be no more long-winded, useless, and inefficient wording.

Users scan the page rather than reading the articles

In today’s world, there is no escape from vast amounts of material and data online in a digital age.  Most visitors want to get to the core of a text’s content in seconds. If they cannot, the information is frequently ignored in favor of a competing website that can. 


Users don’t read the information on your website, they do a thing known as skimming or scanning, and it involves filtering and searching for key ‘trigger’ terms to identify the required and relevant information. Style your layout according to user behaviors, which commonly results in logos in the top left and the search bar or icon on the right. Effective headlines orient visitors to each part and aid them in determining where they will find the information they want.

Persuade them to spend their valuable resources and time reading your information. Draw people to the site with visual and textual clues, as well as CTAs that use approachable language to build a voluntary desire to continue reading!

Pay Close Attention to All Pages, not only the Homepage

Let’s pretend that numerous people have been directed to certain portions of your website via links. If they want to view other portions of the site Will you let them get lost and question themselves? Certainly not. Always build a consistent and user-friendly layout. 

This encourages simple navigation around the site, resulting in more time spent researching your offerings. This method can also help you enhance your client retention and lead generation plus conversion rates. It’s a huge win for everyone!

If it is not essential, do not reinvent the UI elements

It’s pointless to add unnecessary stuff to complicate things further. Instead, keep things graphic and bold. Set an engaging tone and prioritize quality rather than quantity to attract users to your website. Maintain consistency across all pages and areas of your website to remind visitors that they are all part of the same brand! This eliminates consumer confusion.

You may always include a hoverable ‘how to?’ tiny help guide that compliments the real-time navigation experience. It saves time, increases efficiency, and generates more interest from clients or readers. 


Just remember to provide the material in a relevant way using ordered layouts. Furthermore, engagement tactics such as interactive graphics improve both the user experience and awareness – which is essential! This may change the reach of your business, especially if you use well-placed CTAs and even tools like live chat. Finally, process tools produce excellent outcomes regarding user experience(UX). Your ultimate objective is to welcome, inform, retain, and promote visitors to your website. You can achieve this by putting all of the suggestions above into action!

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Web Development

Five Mistakes in Web Design You Should Avoid

Five Mistakes in Web Design You Should Avoid

It’s no secret that website design goes hand in hand with usability. The question is, what makes a good website? Most people know that a website needs to be attractive, but there are other things you can do to make it more effective.

Of course, the ultimate test is whether it increases conversions or not. Here are five common mistakes to avoid while creating a website, so they can increase their conversion rate by 10% or more.

Optimizing for search engines isn’t necessary 

New visitors will be unlikely to find if your website isn’t optimized for search engines.

Why is this a web design mistake? Because SEO (search engine optimization) is too important to ignore. Without it, your site will be unlikely to attract new visitors simply because they can’t find it on search engines.

Your website needs to be easy to find but also rank well in search engine results pages (SERPs). This means it must have a good description and title tag, it needs to be optimized for mobile devices and it should have relevant keywords and no broken links.

Not thinking about adding contact information

We’ve all been there: you’re looking for a company on the web page, and all you can find is its name and address. You can’t even tell if they have a phone number or email address because it’s buried so deep in their site. And then when you finally do find it — or don’t — it’s hard to remember what it was.

If this happens to you, try adding an “About Us” page to your site (or at least offer visitors a way to quickly find out more about your company). This will help users find out who you are, where you’re located, and how to contact you.

Another great way to make sure people know how to contact you is by adding a privacy policy page or terms of service page (TOS). These two pages should be easy for users to find through a search engine and understand before they send any personal information over the Internet.


Overloading your site with ads

If you’re going to use ads on your website, make sure they are relevant and not too many. Too much clutter can distract users from what they came for, which is your content, and worsen the user experience. Also, make sure the ads are placed properly so they don’t look like they could be ads themselves! 

It’s important to think about what you want people to do when they visit your website and then figure out how you can achieve those goals through design and content.

Not paying attention to website loading time

Having a slow loading time is one of the most irritating things you can experience when visiting a website. It’s not just annoying, it’s bad for business. You’re losing out on potential customers and money.

It’s important to keep the loading time under control by using the latest technologies and keeping your site up-to-date with the latest, good web design trends.

Not prioritizing user navigation

This is a classic one, and it’s easy to see why. It’s not just that you’re making the site harder for your users to navigate — you’re also making your content less accessible to them. If users have trouble navigating your site, they’ll be less likely to find the information they need or want. And if they do find what they were looking for, it will take longer for them to get there.

One way to make sure that doesn’t happen is by having a clear hierarchy of menus and submenus so users know where they are and where they can go next. This will also help visitors find their way around quickly when they come back because it’ll look familiar.


There’s a lot to consider when you’re creating a website, and if you want to avoid the common mistakes that so many others make, then you should be aware of some basic principles around web design. Each mistake listed here is one that you’d be wise to avoid. With any luck, they’ll help give some clarity as to how and why things go wrong when making websites, so you won’t follow in their footsteps.

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For more similar articles, make sure to scroll through our Publications on Edana. And do not forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Web development Services and more. Feel free to contact us anytime!