Category: UI/UX Design EN

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High-Fidelity Wireframe Guide (Figma, Adobe XD, Miro)

High-Fidelity Wireframe Guide (Figma, Adobe XD, Miro)

Auteur n°15 – David

The high-fidelity wireframing phase plays a critical role in the success of digital projects for mid-sized and large enterprises. It enables the materialization of user journeys, aligns stakeholders, and reduces the risk of misunderstandings before development. By combining the agility of a structured wireframe with the precision of a detailed mockup, organizations can accelerate their validation cycle while ensuring a consistent experience. In this article, we will explore what these deliverables are, which tools are used to design them, and how to execute them successfully to leverage their benefits for achieving business objectives.

Understanding Wireframe, Mockup, and High-Fidelity Wireframe

A wireframe outlines the structure and ergonomics of an interface without graphic embellishments. A high-fidelity mockup details the visual design with actual colors, typography, and interactive elements.

What is a Wireframe?

The wireframe is a simplified representation of your interface, focused on the arrangement of functional blocks. It uses basic shapes, text placeholders, and markers to indicate key components without graphic styling. This abstraction encourages rapid iterations and allows you to concentrate on navigation logic and information hierarchy before delving into visual aspects.

In an IT context where the goal is to unite decision-makers, the wireframe serves as a common language. It facilitates discussions between business stakeholders, UX/UI designers, and technical architects. Everyone understands functionality by functionality, which limits misinterpretations and late-stage reversals.

Rather than a fixed document, a wireframe is a living tool that can be adapted based on user feedback and new business challenges. It supports an iterative approach highly valued in organizations looking to minimize technical debt and build an evolutive foundation.

What is a High-Fidelity Mockup?

A high-fidelity mockup reproduces the final look of the interface with precision, integrating the definitive graphic guidelines and iconography. Every color, shadow effect, and potential animation is simulated to provide a realistic preview of the finished product. This level of accuracy eases visual validation and the definition of front-end development guidelines.

Beyond aesthetics, the high-fidelity mockup also defines interaction behavior: button hover states, screen transitions, and mobile responsiveness. These details ensure UX/UI consistency and better prepare for the clickable prototyping phase.

It is also a valuable artifact for user testing. Feedback becomes more spontaneous and focused on micro-interactions, allowing the detection of friction points that are invisible in a basic wireframe.

What is a High-Fidelity Wireframe?

The high-fidelity wireframe combines the clean structure of a wireframe with the refined design of a mockup. It offers a solid compromise between execution speed and graphic accuracy. Realistic components are integrated without perfecting every pixel, allowing interaction testing while retaining flexibility for adjustments.

This hybrid approach speeds up stakeholder feedback. By visualizing elements close to the final output, both business and technical decision-makers adopt a more concrete perspective, reducing back-and-forths and strengthening design buy-in.

For example, a Swiss logistics company wanted to validate its internal workflows before launching a collaborative portal. We created a high-fidelity wireframe in Figma to test forms, contextual menus, and validation states. The feedback led to optimizing the dashboard ergonomics, reducing the number of clicks required for a major operation by 30%.

Key Tools: Figma, Adobe XD, and Miro

Figma, Adobe XD, and Miro each cover distinct but complementary needs in the design process. Selecting the right tool for each phase ensures project efficiency, collaboration, and scalability.

Figma for Collaborative Prototypes

Figma stands out for its fully online operation, enabling simultaneous work by designers, developers, and stakeholders. Every change is instantly visible, significantly accelerating the feedback cycle. Comments can be annotated directly on the screens, simplifying decision traceability.

Thanks to its reusable components and centralized style system, Figma provides enhanced graphic consistency. Changes made to one component automatically propagate across all mockups, minimizing graphic divergences across pages or versions.

This platform integrates easily with project management and development tools, facilitating asset export and specification documentation for the front-end team.

Adobe XD for Precise Designs

Adobe XD relies on deep integration with the Adobe suite, particularly useful when design depends on retouched images or complex illustrations. Vectorization and image editing tools are native, offering granular control over every graphic detail.

Creating interactive prototypes is intuitive, with an advanced transition system and simple state management. These features enable the simulation of very realistic user flows, close to final animations.

Adobe XD allows exporting detailed technical specifications, including measurements, colors, and typography, in a format usable by developers, reducing back-and-forths between design and implementation.

Miro for Structuring the Thought Process

Miro is a digital whiteboard designed for formalizing co-design workshops and brainstorming sessions. It facilitates brainstorming, user journey mapping, and feature prioritization. Digital cards and sticky notes allow rapid visualization of the information architecture.

When agile governance involves multiple cross-functional teams, Miro proves invaluable for aligning objectives. Real-time user flow diagrams and priority matrices foster participant engagement and quick decision-making.

In a Swiss industrial SME, Miro served as the foundation for bringing together IT managers, business leaders, and designers. The workshop allowed basic wireframes to be sketched in a few hours, followed by assigning priorities to each journey. The exercise helped clarify requirements before moving to Figma and Adobe XD.

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Advantages and Limitations of the High-Fidelity Wireframe

The high-fidelity wireframe accelerates functional and graphic validation by making the design more tangible. However, it has time and resource constraints that must be managed.

Advantage: Early Interaction Validation

By simulating micro-interactions and transitions, the high-fidelity wireframe exposes friction points early in the project. Teams can test flows, identify confusing screens, and adjust journeys before coding.

This significantly reduces the risk of discrepancies between the business vision and the final solution. User testing on a clickable prototype provides concrete feedback on usability and flow smoothness.

Decision-making becomes faster and more fact-based. Stakeholders rely on a render close to the finished product, reducing uncertainty and boosting confidence in the project’s continuation.

Advantage: Stakeholder Alignment

The graphic precision of a high-fidelity wireframe creates a visual common ground for all actors: IT department, marketing, UX, and developers. Everyone understands exactly what the interface will look like and how it will function.

This visual consensus avoids fruitless debates on theoretical aspects and focuses the discussion on improving the business value delivered by each component. Trade-offs become easier and better documented.

For example, a Swiss banking player used a high-fidelity wireframe to harmonize the needs of compliance teams and marketing teams. The interactive mockup served as a proof of concept, validating both workflow security and visual consistency of modules.

Limitations: Complexity and Design Time

A high-fidelity wireframe requires more initial work than a simple wireframe. Creating graphic components and configuring detailed interactions can prolong the design phase.

If this phase isn’t properly scoped, there’s a risk of sliding into an exhaustive mockup, costly to maintain with every adjustment. It’s therefore essential to define the functional and graphic scope before adding details.

Striking the right balance between sufficient detail to validate flows and flexibility to incorporate future iterations remains challenging. Clear governance and scope limitation are crucial to controlling timelines and costs.

Best Practices for a Successful High-Fidelity Wireframing Phase

Rigorous preparation and structured collaboration optimize the output of high-fidelity wireframing. Planning iterations, establishing the UX/UI guidelines, and involving users ensure the prototype’s relevance.

Engage Stakeholders and Define Objectives

Before any high-fidelity modeling, invite business sponsors, the UX/UI team, IT department, and key future users. Clarify objectives together: improving an existing journey, increasing feature adoption, or reducing abandonment rates.

This alignment phase establishes success criteria and metrics to measure during testing. It also sets the scope of screens to prototype, avoiding scope creep and delays.

Agile governance, based on short, regular validation checkpoints, ensures progress tracking and feedback incorporation without jeopardizing the overall timeline.

Maintain UX/UI Consistency

Build a library of reusable components (buttons, form fields, menus) and a style guide (colors, typography) to ensure prototype uniformity. This approach streamlines updates and prevents graphic divergences between screens.

Using design systems also supports project scalability. Adjustments to one component automatically propagate, ensuring a quick response to modification requests.

Ensure multi-platform compatibility from this phase by planning adaptive grids and mobile variants. Early testing on different formats helps correct ergonomic issues before development.

Plan Iterations and User Testing

Schedule multiple testing cycles with representative users. Each session should focus on a specific scenario and clear objectives, whether it’s completing a form or navigating between modules.

Interpret feedback to identify friction or confusion zones. Adjust the high-fidelity prototype accordingly and validate again. This iterative loop ensures each improvement genuinely addresses business needs.

Systematically document decisions made, feedback received, and subsequent actions. This log facilitates traceability and serves as a reference during development and final testing phases.

Turn Your High-Fidelity Wireframes into Innovation Levers

The high-fidelity wireframe optimizes journey validation and secures stakeholder buy-in with a realistic and scalable render. It structures the UX/UI design while offering the flexibility needed for business iterations.

By combining the power of collaborative tools, the rigor of a style guide, and agile governance, you maximize the value of every euro invested in the design phase. You reduce technical risks and ensure functional consistency before development.

Whether you’re looking to set up your first prototypes or professionalize your approach, our specialists at Edana can support you at every step: from business analysis to UX/UI design, through prototyping and development.

Discuss your challenges with an Edana expert

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

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Featured-Post-UX-Design (EN) UI/UX Design EN

Advanced Agile Methods: Mastering User Story Mapping for Sustainable ROI

Advanced Agile Methods: Mastering User Story Mapping for Sustainable ROI

Auteur n°4 – Mariami

Agile methods and user story mapping are no longer the exclusive domain of startups; they have become the preferred levers for decision‑makers and technology leaders to bridge product vision and business value. By combining narrative breakdown, incremental prioritization, and an evolution‑ready software architecture, you safeguard your budgets while aligning stakeholders, teams, and end users.

Clarify Product Vision with Narrative Breakdown

Structuring your backlog around concrete user journeys removes the blind spots that undermine planning.

An effective user story mapping exercise starts with a user‑experience‑centered narrative. Rather than piling on abstract “features,” you visually map each key action (called user story)—from discovery through retention. This narrative approach gives sponsors an immediate view of the value chain, while the technical team spots critical dependencies in the very first iteration. The result: fewer back‑and‑forths, fewer guesses, and a roadmap everyone understands.

A simple collaborative board (Figma, FigJam, or even a Confluence wiki) is enough to represent epics, activities, and tasks. What matters is not the tool but the level of granularity: fine enough to guide the development of custom features, yet broad enough to stay strategic.

Take the example of one of our clients, a Romandy‑based company with 150 employees that wanted to digitize its industrial maintenance process. The user story mapping workshop we ran with their teams revealed that the first delivery should focus on mobile field‑data collection before automating scheduling. This clarity allowed them to spread a CHF 450 k budget over three targeted releases centered on specific sets of user stories, each delivering measurable ROI—the 30 % reduction in machine downtime funded the next phase.

Prioritize Deliverables to Maximize Project ROI

The value‑effort matrix turns your backlog from a wish list into a true business plan.

Once the narrative map is in place, the real challenge is deciding what to build first. As an IT project manager, you often have to balance commercial pressures with technical constraints. By crossing perceived user value with estimated effort (story points, T‑shirt sizing, or actual budgets), the value‑effort matrix provides an objective ranking. It transforms steering‑committee meetings into data‑driven decision sessions rather than debates of opinion.

At Edana, we advocate dynamic prioritization: each sprint revalidates ROI hypotheses before freezing its scope. That requires actionable metrics—acquisition cost, MRR, NPS—rather than isolated technical KPIs. Thanks to a modular technology stack (for example, TypeScript on the front end; Nest.JS or Laravel on the back end, depending on context), we can quickly measure the impact of new features in production without rebuilding everything.

For a German‑speaking Swiss insurer we support, the initial mapping unearthed 120 stories. By applying the matrix, only 35 were scheduled for V1, yet they covered 85 % of the predicted customer value. Incremental deployment created a real‑world testbed: the data collected refined the roadmap, eliminating costly, superfluous development.

Synchronize Teams and Stakeholders with Tailored Rituals

Context‑calibrated rituals replace methodological orthodoxy with operational efficiency.

Agile isn’t just a scripted set of ceremonies. Stand‑ups, reviews, and retrospectives only add value if they reduce uncertainty and streamline communication. In mid‑sized organizations, a fifteen‑minute daily stand‑up may suffice; in multi‑team programs, a weekly multi‑tribe sync is often more relevant. The key is maintaining the link between strategy and execution.

Edana favors a tool triangle: Jira for traceability, Slack or Mattermost for instant chat, Confluence for lasting context. All open‑source or flexible, they keep clients in full ownership of their data. We adapt cadence and artifact depth (Definition of Done, security checklists, RSE criteria) to each sector and company culture—never imposing a Scrum or Kanban dogma—and that alignment greatly improves outcomes.

In a collaboration with a luxury‑sector client, we replaced classic sprint reviews with quarterly “market demos”: clickable prototypes shown to a panel of boutiques. This hybrid ritual accelerated product‑decision cycles, cutting time‑to‑market by six weeks without burdening internal processes. Proof that Agile is crafted more than applied.

Account for Technical Requirements from Day One in User Story Mapping

Structure the story map to surface cross‑cutting layers early and curb technical debt.

Story mapping isn’t just about prioritizing user‑visible features: when well facilitated, it brings out all the “invisible” but essential requirements for product quality. Zero‑Trust security, performance monitoring, scalability… these cross‑cutting concerns often get tacked on late, generating expensive technical debt. By adding a dedicated column for these requirements in your user story‑mapping workshop, you map not only what the user does but also how it must be technically supported.

This end‑to‑end visibility lets you design a “thin slice”—an operational vertical that includes the minimal viable infrastructure—from the very first iteration. At Edana, we favor open‑source foundations (Linux, Docker, sovereign cloud like Infomaniak) to control costs, ensure data sovereignty, and achieve predictable scalability. By validating feasibility and mapping the links between functional components and infrastructure during story mapping, your team anticipates blockers and avoids delays caused by late‑stage integration of critical layers.

In a recent project for a mid‑sized Swiss industrial firm, our team integrated monitoring and orchestration stories from day one. Thanks to this early alignment, we deployed a lightweight event bus as a Node.js microservice proof‑of‑concept, while the rest of the app remained in Laravel. This modular architecture enabled a real‑time dashboard hookup without touching existing services: a 9 % marginal budget for an immediate operational‑visibility win.

By pairing user story mapping with an Agile‑evolutionary architecture, you turn potential debt into a strategic asset. Every story becomes an opportunity to choose between a standard component or a tailored development to ensure performance, security, and future‑proofing.

Conclusion: From Story Mapping to Production, Your Agile Roadmap

By articulating Agile methods and user story mapping, you gain far more than a to‑do list: you build a continuous‑delivery strategy that resonates with both CFOs and system engineers. Narrative mapping clarifies vision; the value‑effort matrix secures ROI; tailored rituals maintain alignment; and an evolution‑ready architecture preserves your technological capital. This combination—embodied by Edana’s open‑source culture and close partnership—creates a sustainable competitive advantage for your digital initiatives.

Discuss about your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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Non classé UI/UX Design EN

The role of UX in digital transformation

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The role of UX in digital transformation

Auteur n°3 – Benjamin

  • Tags Digital Transformation, UX, UX in Digital Transformation

UX as a Guide to Digital Transformation

Nowadays, most business interactions are done online, so offering customers an exceptionally good digital experience is one of the most important aspects. Optimized use experience is something that all the customers require and expect from you. With the changes that the business landscape went through good UX is a necessary requirement for companies and it can give you great benefits as well.

It can help you to create better solutions because good UX is the result of user research, information architecture, etc. It can minimize development costs for you, increase customer loyalty and retention, help you save money, and avoid wasting resources. Because of this and many other reasons, UX can be your guide in digital transformation.

Navigating Digital Transformation

First of all, you need to know what aspects that are more crucial and how they can be integrated with each other. Analyzing and combining certain aspects of UX is very important. These are user needs, business goals, and technology.

Customer-centric companies have greater potential to overcome other competitors in the field and work more profitably. With the help of UX in digital transformation, you’ll be able to create more successful business strategies, because they will be based on customer insights.

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Use Design Thinking Methodology

Design thinking could help you to resolve numerous important aspects. With this methodology, you’d be able to identify more opportunities, take more steps toward innovation, and improve your business. You could more successfully meet user needs, reduce design defects, and increase profits. To understand more you can also read “5 Steps to Follow in Design Thinking”.

Benefits of User Experience in Digital Transformation

UX has a special place in the digital transformation process. It should be on the top of your list actually. First of all, it can help you with productivity. You have to know what works and what doesn’t in certain situations when it comes to your technology and different processes.

User experience is something that can help your customers perform every task with minimal effort. It will help you to gain their loyalty, will help you to achieve your goals, and be more productive. You can reach operational excellence as well and increase the chances of pursuing and completing more innovative projects. With a good user experience, it will be easier for your employees to follow security policies as well.

Conduct UX Research

The role of UX is crucial and as mentioned above should be one of the first topics on your list when you want to go through digital transformation. In order to get the best results, you need to do UX research. It will help you to understand how you can improve the digital experience for your customers. You can use qualitative or quantitative benchmarks for this process.

Create Wireframes

After conducting user experience research start working on wireframes. Wireframe should be like a structure for you, a map, which will let you see how information architecture could be connected to the user interface. Your team will be able to identify several options, they will be able to experiment a little bit as well and finally, you’ll be able to choose the best UX option for your company. This type of wireframe will help you to move forward in the digital transformation process.

Experience Optimization

Digital transformation doesn’t end with one success and one solution. It’s a continuous process that needs monitoring and constant improvement in order to help you build a greater future. Always monitor user experience and improve it if it’s necessary. Optimizing digital experience for customers should always be a priority. Because modern customers have their own demands and expectations and always seek companies who will understand and help them better.

UX is Critical for Achieving Desired Outcomes

The main principle of UX is to understand the customers and design products that meet their needs. That’s why good UX can help you achieve a lot when it comes to digital products. Paying special attention to UX while going through digital transformation will help you to achieve many desired results. On top of that, this way you’ll be able to create a better customer experience, improve conversion rates, and improve brand loyalty as well.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Website Redesign and UX-UI, and many more.

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Featured-Post-UX-Design (EN) Non classé UI/UX Design EN

How to Measure the Effectiveness of your UI/UX Design?

How to Measure the Effectiveness of your UI/UX Design?

Auteur n°15 – David

Importance of UI/UX Design

Having good UI/UX design is essential for any company and plays a crucial role in web development and customer experience. Nowadays customers have high demands, they want to have better, faster experiences in the online world.

With UI/UX design you can take care of the most crucial factors that are related to your webpage and increase the chances of getting more traffic. First of all, you can create well-designed graphics and colorful aesthetic parts for your webpage to make it more attractive and memorable.

With effective UI/UX design you can increase user engagement on your webpage, and it will help you to build your brand as well. The benefits that you get from UI/UX design ensure that your company will get more satisfied customers. Also, effective UI/UX design contains elements that are related to SEO, which is important for higher ranking in Google search results.

Research and Analyze Data

User behavior data combines the general characteristics, likes, and dislikes of your target audience. Understanding this information will help you to cover the gap between users and your company, this data helps you to make their expectations more realistic.

Researching and analyzing data will bring you more ideas, which will lead you to innovations. But to determine if your UI/UX design is effective, you have to check several important aspects.

Use UX Metrics and KPIs to Measure Effectiveness of UI/UX Design

UX Metrics and KPIs aren’t the same and have several key differences which should be remembered. KPI can measure the success of your business. It can let you know more about average order values as well and generally help you monitor your progress. After you get enough data you’ll know how to adjust or improve your approach.

UX metrics can tell you how users interact with your brand and products. You can get to know more about user experience and their satisfaction and engagement levels.

While working on UI, keep in mind that error prevention is important, also users should be able to navigate themselves on the webpage easily. Try to provide them with tips as well or documentation, that will act as their guideline.

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Monitor Real User Metrics When Your Webpage is Used

Real User Monitoring Metrics determine the importance and value of digital products. This way company is able to determine what troubles users generally, and what they seem to struggle with and helps you to improve customer experience.

In this case, you are generally tracking how many users used your webpage, or downloaded your app and then used it, also you’ll know how frequently your customers used them.

UX Metrics Related to User Engagement

You can check in this case how your target audience generally engages with your company, and how they value your services or products. Engagement metrics include clicks, taps, page views, screen views, shares via social media, comments on blog posts, etc. You’ll be able to determine if your customers get what they want from your company.

Retention Metrics

User Retention Metric measures how many people returned back for your product or service, so high performance and good results are essential for this part. If more people come back for your product, it’s a good sign. However, if retention metrics don’t show a high return ratio, you should start working on a strategy that will change this scenario.

Behavioral KPIs

It’s interesting to see how people interact with digital products and what they really think about them.  With behavioral UX KPIs, you can understand how well your users can do core tasks and also how much time they need.

Via search patterns, you’ll understand what’s your target audience interested in and also understand how easily they find the desired information. Also, check the user error rate to see what they seem to struggle with the most.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Website Redesign and UI/UX.

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

Categories
Featured-Post-UX-Design (EN) UI/UX Design EN

Website Redesign: A Comprehensive Guide for Success

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Website Redesign: A Comprehensive Guide for Success

Auteur n°3 – Benjamin

  • Tags Web Design, Website Redesign

Making a Great First Impression

As Bill Gates once stated, “This is a fantastic time to be entering the business world because business is going to change more in the next 10 years than it has in the last 50”. This observation perfectly describes the ever-changing advancements and inventions that occur all around us.

Our world is transforming and becoming increasingly digital. The digital world expands our alternatives, opportunities, and capabilities. Since customers today have access to a wealth of information and options, it is vital to make an outstanding first impression to solidify their attention and enthusiasm towards you. 

Most customers will examine and evaluate your website initially. It quickly communicates to them your values and effectiveness. People will not take you seriously if they do not enjoy the design of your website. So, all the elements that are important for the webpage should be employed intelligently and efficiently to create a tremendous force. 

From technology to human psychology, if you establish a powerful presence, it is more difficult for others to overcome you. A solid first impression helps you to establish a strong community of committed customers and transforms you into a formidable competitor that will require significant energy to be overshadowed in the market.

When and How to Redesign a Website?

Only user-friendly, visually appealing websites get a good first impression. Some businesses quickly recognize that their design is out of date or that some of the essential factors affecting their performance must be altered. However, it doesn’t fix every problem since they don’t know how to begin the redesign process.

Redesigning is not a simple task; it requires a significant amount of resources and time, but the satisfaction of an entirely distinct online presence is guaranteed. It’s no secret that website design and usability have an unbreakable connection. The website acts as a 24/7 salesperson and can be considered effective if it can improve conversions.

If your website is outdated, people are having difficulty utilizing it, or it is evident that the site isn’t truly fit for the specific target group and their needs, you should immediately consider redesigning it. Poor design and usability will have an instant impact on the entire organization, so keep an eye on all of the changes that may be happening around you. If you aren’t seeing any significant traffic, leads, or sales, take the first steps toward transforming everything. Stagnancy is the first sign that you need to be more creative and put more effort into making improvements.

To effectively complete the redesigning process, you have to first assess your intentions and define your goals. Half the battle is won by setting realistic goals. Perhaps you’d want to focus on user experience rather than the website’s appearance. Perhaps your primary goal is to boost the number of site visitors and conversions.

When you revitalize your website with clear goals in mind, it’s simpler to locate solutions that will help you achieve the intended outcomes. To be successful in this endeavor, identify your budget, and the general characteristics of your target audience. Consider the material that will be exhibited on the site, and expertly display the distinctive brand aspects that can make your website recognizable. Additionally, use a unique custom domain.

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Keep Your Web Design Updated

Think of your brand as a recipe, and your website as the enticing aroma that draws people in. Everything begins the moment the user views the webpage or the social media platform that advertises it. During these first critical seconds, consumers make decisions based on the visuals they see and ultimately decide whether they will disregard you and continue searching for something else, or if they will further delve into the treasure box that is your brand and uncover the hidden gems within.

Several important elements must be considered while improving your website design. They must not be disregarded, regardless of your short or long-term aims. Optimize the page speed. Nobody likes having to wait for a web page to load. One of the primary causes of bad page speed is big file sizes, which may be managed using various online tools.  If you want website visitors to take action on your site, use a call to action (CTA). For example, if you own an online store, the website may feature a “Buy now” button in a bright color and bold font beneath products for sale.

The design should be consistent. Customers must be able to quickly navigate it. To be consistent, everything must operate in harmony, including button designs, links, color combinations, and so on. Of course, the pages can be different, but there must be a consistent theme and structure that makes it evident that those distinct pages are part of the same website. Don’t forget to include high-quality pictures and videos that reflect your company and its products or services.

Ensure Your Website Works Well on Multiple Devices

While redesigning the website, keep in mind that everything customers view must be adaptable to all sorts of devices. The appearance of your company’s website and its flexibility for all electronic devices can have an invaluable impact on your company. Since 90% of individuals switch between devices to perform different tasks, this is one of the most important elements to consider.

Aside from focusing on visually pleasing and flexible site design and adapting it to numerous devices, it’s also a good idea to know what devices your target audience uses in general. Analyze the traffic to your website and where it is coming from. Closely monitor and analyze your consumers’ views and personal experiences. This will enable you to advance in many areas in the future as well.

Improve User Experience and Navigation

This aspect was formerly addressed, but highlighting it and going into depth is never too much when it comes to the significance of user experience and effective site navigation. Aside from amazing aesthetic aspects, customers always want alternatives that make it effortless for them to discover what they’re looking for. 

Outline your website’s goals and objectives, as well as how they can assist your target audience. It will help you develop a menu structure that is useful and clear to them. Choose the menu sections depending on the type of material that should be presented on the menu, the structure that should be used, and the pages that should be prioritized.

Be Attentive and Think Creatively

Several aspects need your whole attention. You must be aware of the market, your target audience, competitors, and the most recent developments. Paying attention to your surroundings, researching your environment, and thinking creatively will help you come up with fresh ideas that will propel you to the top of your industry.

For starters, ensure that the information on your website is correct and up to date. Along with updating the design, you should update your content a little bit as well because many things happen around us all the time, and your website should represent how up-to-date you are on the current news and trends. Additionally, the website should be SEO-optimized.

Keep in mind that platforms known as website builders will not produce originality or creativity. You must customize your website. While “free websites” without the setup expenses do construct a website fairly rapidly, in the long run, they also bring more problems than they are worth. Many different types of websites have unique criteria; some of them are essential to selling products successfully.

Competitive analysis is another important aspect that necessitates an unbiased investigation. The purpose is to create an objective picture of the success of a certain organization. Investigating your competition will help you understand what makes them and their services/products distinctive, how they achieve their goals, and what their benefits and weaknesses are.

Do You Need a Website Refresh or Rebuild?

Website redesign and rebuilding is a strategic investment that can generate significant revenue for businesses. In today’s fast-paced digital market, an aesthetically appealing, user-friendly, and technically solid website is critical for attracting and maintaining consumers. It boosts brand reputation, increases search engine exposure, and corresponds with changing customer expectations.

Edana will assist you in navigating the process, which calls for knowledge in web development, content strategy, SEO, and UI/UX design. To achieve a profitable transformation, we will utilize our solutions to generate opportunities for your specific needs, implement effective design and appropriate technology, as well as provide continuing support for optimal performance and ROI.

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Featured-Post-UX-Design (EN) UI/UX Design EN

A Helpful Guide To UX Research

A Helpful Guide To UX Research

Auteur n°15 – David

UX has taken the world to a whole new level. Some companies were able to adapt to the idea, that UX has become more customer-centric, which is an ability to not only meet customer needs, but meet it flawlessly, some unfortunately have not. There are four approaches that need to be taken into account:

  1. Attitudinal – where you listen to what your customers say
  2. Behavioral – where you observe their actions
  3. Generative – it helps you define the problem that you would to create a solution for
  4. Evaluation – helps you evaluate already existing design

Data-based UX: a key to customer retention

Nowadays, having a good product is not enough to attract customers, you have to have a good representation of it by showing to the customer that you care about them, which will result in the growth of your brand popularity.

Do not focus only on opinions, they should also be backed up by relevant data, which can be obtained from social media, since nowadays it has the biggest influence on potential customers. The data that you collected must be thorough, unbiased and comprehensive.

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UX research methods

There are several methods that allows you to conduct a UX research:

  • Remote usability testing

It allows you to interact with the users of your product in a natural environment that it is being used, be it the office, home or any other specific location. Using usability testing allows researchers, designers and product managers to uncover the pros and cons of the product and improve it later on.

  • Diary studies

It is a research that is conducted for a long period and requires self-reporting of how the product works on a long run, what are the good parts and what is frustrating.

  • Card sorting

In a way, it is creating cards with specific descriptions, which will be given to the clients, who will later on sort it out and give it to products based on their experience. It gives you a sense of what direction you need to work.

UX research tools

There are many types of user research methods and they use different tools. For example:

  • UX research survey – which means to design a specific questionnaire about user experience.
  • User groups – focus groups or targeted audience. Ask them about their experience, views or expectations, it is better to involve neutral parties for honest opinions.
  • User interview – one-on-one interview with the targeted audience members.
  • Ethnographic interview – it contains field studies, observation on the environment.

How to conduct UX research in 5 steps

  • Objective

List the things that you need to find out about your users and their needs.

  • Hypothesis

Discuss what information you already hold

  • Methods

What methods are you going to use based on your project type

  • Process

Consists of collecting data, using UX research methods

  • Synthesis

This step is about analyzing the collected data to fill in the gaps, then presenting your hypothesis and creating a plan to improve your product based on all above mentioned information.

Conclusion

In the past, UX research was used to solve a problem that was already known.  For example, if a company had less visitors and they wanted to find the reason behind such unusual low rate compared to others, they would use UX.

But that changed and UX research has become embedded in everyday processes for the teams. It has increased the value of getting fast human insights. If in the past it only focused on problem-solving, now it changed to first find a problem that needs to be solved. UX has become customer oriented and the companies are trying to adapt to these changes, to be more competitive on the financial market.

So can you put up a competition?

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

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Featured-Post-UX-Design (EN) Graphic Design & Illustration (EN) UI/UX Design EN

Everything You Need To Know About A/B Testing

Everything You Need To Know About A/B Testing

Auteur n°15 – David

A/B testing means to create two versions of digital asset to check which one works better for customer.

Over the time A/B testing evolved. With the growth of internet users it went digital and managed to cover bigger audience.

Now, it allows you to test more than one variable at once. After conducting the research it gives you a data, which you should interpret and decide whether it will be useful for your company or not.

What makes A/B testing important?

There are several reasons that proves the importance of A/B testing:

  • Minor changes mean major improvement

A/B tests help you evaluate the effects of changes that are not really expensive to implement.

For example, you ran a test about homepage, font, text size, menu titles and etc. you test 3 elements at the same time. When you finish it, you notice that those 3 elements increased conversion by for example 5% each and at the end you will have the growth of the revenue by 15% in total.

  • Low on risks

A/B testing is not only low-cost, but also time efficient. You do not have to waste time doing everything one-by-one, instead you can work with 2 or 3 elements and based on it make decision, whether to implement changes or not.

  • Make the most out of traffic

A/B testing allows you to make your website highly effective by getting more conversion per visitor. With higher conversion the fund and time spent on marketing decreases.

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Where can you use A/B testing?

A/B testing works on this type of customer-facing content:

  • Email campaigns
  • Individual emails
  • Multimedia marketing strategies
  • Paid internet advertising
  • Newsletters
  • Website design

Scientific approach to A/B testing

If you are conducting an A/B testing it would be better to approach it scientifically for better results. The process looks like this: first and foremost is to pick a subject, then:

  • Identify a problem

You have to have a specific information, about the problem. Then look for reasons, why it is not working by going through the lists.

  • Analyze user data

Checking everything that your client clicks after opening your email is time consuming and you will find many things that do not have any connection to the issue, hence you need to figure out which element to target.

  • Develop a hypothesis

On this step you are choosing your method, how you want to test your chosen element and determine how changing that element or elements might fix the problem

  • Conduct testing of hypothesis

With the hypothesis you came up with conduct another testing and compare previous version to the new one with the help of target audience.

  • Analyze the data

After testing, check if the results give you any noticeable changes.

  • Find new challengers

In A/B testing world, words like “champion” and “challenger” are used frequently to describe current best option and new possibilities. When you compare two options and one becomes winner, that one is called winner and when you compare the champion with other tests, those become challengers. This kind of testing brings the best out of everything to the front.

Once you finish all this steps you can than make decision to make changes or leave it as it was.

Pointers for A/B testers

There are some tips you can use while conducting A/B testing:

  • Use similar groups of users as samples

Make sure that while conducting testing use similar groups for the test to be judged fairly.

  • Maximize your sample size

Make sure to use as much people as possible to get well-founded data.

  • Finish the test before making changes

There are times when you get positive results even before the test is finished. But just because you got the results you wanted, does not mean you should let the test end then and there. It will mean that you implement changes using incomplete data. It is a huge risk to do so, since it can impact your results.

  • Do several testing

To make sure that your results have no errors, make sure to run test several times.

Conclusion

A/B testing is the best way to check audience’s response to your projects, which allows you to make changes based on collected information and increase the success rate.

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.