Category: UI/UX Design EN

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The role of UX in digital transformation

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The role of UX in digital transformation

  • Tags Digital Transformation, UX, UX in Digital Transformation

UX as a Guide to Digital Transformation

Nowadays, most business interactions are done online, so offering customers an exceptionally good digital experience is one of the most important aspects. Optimized use experience is something that all the customers require and expect from you. With the changes that the business landscape went through good UX is a necessary requirement for companies and it can give you great benefits as well.

It can help you to create better solutions because good UX is the result of user research, information architecture, etc. It can minimize development costs for you, increase customer loyalty and retention, help you save money, and avoid wasting resources. Because of this and many other reasons, UX can be your guide in digital transformation.

Navigating Digital Transformation

First of all, you need to know what aspects that are more crucial and how they can be integrated with each other. Analyzing and combining certain aspects of UX is very important. These are user needs, business goals, and technology.

Customer-centric companies have greater potential to overcome other competitors in the field and work more profitably. With the help of UX in digital transformation, you’ll be able to create more successful business strategies, because they will be based on customer insights.

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Use Design Thinking Methodology

Design thinking could help you to resolve numerous important aspects. With this methodology, you’d be able to identify more opportunities, take more steps toward innovation, and improve your business. You could more successfully meet user needs, reduce design defects, and increase profits. To understand more you can also read “5 Steps to Follow in Design Thinking”.

Benefits of User Experience in Digital Transformation

UX has a special place in the digital transformation process. It should be on the top of your list actually. First of all, it can help you with productivity. You have to know what works and what doesn’t in certain situations when it comes to your technology and different processes.

User experience is something that can help your customers perform every task with minimal effort. It will help you to gain their loyalty, will help you to achieve your goals, and be more productive. You can reach operational excellence as well and increase the chances of pursuing and completing more innovative projects. With a good user experience, it will be easier for your employees to follow security policies as well.

Conduct UX Research

The role of UX is crucial and as mentioned above should be one of the first topics on your list when you want to go through digital transformation. In order to get the best results, you need to do UX research. It will help you to understand how you can improve the digital experience for your customers. You can use qualitative or quantitative benchmarks for this process.

Create Wireframes

After conducting user experience research start working on wireframes. Wireframe should be like a structure for you, a map, which will let you see how information architecture could be connected to the user interface. Your team will be able to identify several options, they will be able to experiment a little bit as well and finally, you’ll be able to choose the best UX option for your company. This type of wireframe will help you to move forward in the digital transformation process.

Experience Optimization

Digital transformation doesn’t end with one success and one solution. It’s a continuous process that needs monitoring and constant improvement in order to help you build a greater future. Always monitor user experience and improve it if it’s necessary. Optimizing digital experience for customers should always be a priority. Because modern customers have their own demands and expectations and always seek companies who will understand and help them better.

UX is Critical for Achieving Desired Outcomes

The main principle of UX is to understand the customers and design products that meet their needs. That’s why good UX can help you achieve a lot when it comes to digital products. Paying special attention to UX while going through digital transformation will help you to achieve many desired results. On top of that, this way you’ll be able to create a better customer experience, improve conversion rates, and improve brand loyalty as well.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Website Redesign and UX-UI, and many more.

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Featured-Post-UX-Design (EN) Non classé UI/UX Design EN

How to Measure the Effectiveness of your UI/UX Design?

How to Measure the Effectiveness of your UI/UX Design?

Importance of UI/UX Design

Having good UI/UX design is essential for any company and plays a crucial role in web development and customer experience. Nowadays customers have high demands, they want to have better, faster experiences in the online world.

With UI/UX design you can take care of the most crucial factors that are related to your webpage and increase the chances of getting more traffic. First of all, you can create well-designed graphics and colorful aesthetic parts for your webpage to make it more attractive and memorable.

With effective UI/UX design you can increase user engagement on your webpage, and it will help you to build your brand as well. The benefits that you get from UI/UX design ensure that your company will get more satisfied customers. Also, effective UI/UX design contains elements that are related to SEO, which is important for higher ranking in Google search results.

Research and Analyze Data

User behavior data combines the general characteristics, likes, and dislikes of your target audience. Understanding this information will help you to cover the gap between users and your company, this data helps you to make their expectations more realistic.

Researching and analyzing data will bring you more ideas, which will lead you to innovations. But to determine if your UI/UX design is effective, you have to check several important aspects.

Use UX Metrics and KPIs to Measure Effectiveness of UI/UX Design

UX Metrics and KPIs aren’t the same and have several key differences which should be remembered. KPI can measure the success of your business. It can let you know more about average order values as well and generally help you monitor your progress. After you get enough data you’ll know how to adjust or improve your approach.

UX metrics can tell you how users interact with your brand and products. You can get to know more about user experience and their satisfaction and engagement levels.

While working on UI, keep in mind that error prevention is important, also users should be able to navigate themselves on the webpage easily. Try to provide them with tips as well or documentation, that will act as their guideline.

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Monitor Real User Metrics When Your Webpage is Used

Real User Monitoring Metrics determine the importance and value of digital products. This way company is able to determine what troubles users generally, and what they seem to struggle with and helps you to improve customer experience.

In this case, you are generally tracking how many users used your webpage, or downloaded your app and then used it, also you’ll know how frequently your customers used them.

UX Metrics Related to User Engagement

You can check in this case how your target audience generally engages with your company, and how they value your services or products. Engagement metrics include clicks, taps, page views, screen views, shares via social media, comments on blog posts, etc. You’ll be able to determine if your customers get what they want from your company.

Retention Metrics

User Retention Metric measures how many people returned back for your product or service, so high performance and good results are essential for this part. If more people come back for your product, it’s a good sign. However, if retention metrics don’t show a high return ratio, you should start working on a strategy that will change this scenario.

Behavioral KPIs

It’s interesting to see how people interact with digital products and what they really think about them.  With behavioral UX KPIs, you can understand how well your users can do core tasks and also how much time they need.

Via search patterns, you’ll understand what’s your target audience interested in and also understand how easily they find the desired information. Also, check the user error rate to see what they seem to struggle with the most.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Website Redesign and UI/UX.

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Featured-Post-UX-Design (EN) UI/UX Design EN

Website Redesign: A Comprehensive Guide for Success

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Website Redesign: A Comprehensive Guide for Success

  • Tags Web Design, Website Redesign

Making a Great First Impression

As Bill Gates once stated, “This is a fantastic time to be entering the business world because business is going to change more in the next 10 years than it has in the last 50”. This observation perfectly describes the ever-changing advancements and inventions that occur all around us.

Our world is transforming and becoming increasingly digital. The digital world expands our alternatives, opportunities, and capabilities. Since customers today have access to a wealth of information and options, it is vital to make an outstanding first impression to solidify their attention and enthusiasm towards you. 

Most customers will examine and evaluate your website initially. It quickly communicates to them your values and effectiveness. People will not take you seriously if they do not enjoy the design of your website. So, all the elements that are important for the webpage should be employed intelligently and efficiently to create a tremendous force. 

From technology to human psychology, if you establish a powerful presence, it is more difficult for others to overcome you. A solid first impression helps you to establish a strong community of committed customers and transforms you into a formidable competitor that will require significant energy to be overshadowed in the market.

When and How to Redesign a Website?

Only user-friendly, visually appealing websites get a good first impression. Some businesses quickly recognize that their design is out of date or that some of the essential factors affecting their performance must be altered. However, it doesn’t fix every problem since they don’t know how to begin the redesign process.

Redesigning is not a simple task; it requires a significant amount of resources and time, but the satisfaction of an entirely distinct online presence is guaranteed. It’s no secret that website design and usability have an unbreakable connection. The website acts as a 24/7 salesperson and can be considered effective if it can improve conversions.

If your website is outdated, people are having difficulty utilizing it, or it is evident that the site isn’t truly fit for the specific target group and their needs, you should immediately consider redesigning it. Poor design and usability will have an instant impact on the entire organization, so keep an eye on all of the changes that may be happening around you. If you aren’t seeing any significant traffic, leads, or sales, take the first steps toward transforming everything. Stagnancy is the first sign that you need to be more creative and put more effort into making improvements.

To effectively complete the redesigning process, you have to first assess your intentions and define your goals. Half the battle is won by setting realistic goals. Perhaps you’d want to focus on user experience rather than the website’s appearance. Perhaps your primary goal is to boost the number of site visitors and conversions.

When you revitalize your website with clear goals in mind, it’s simpler to locate solutions that will help you achieve the intended outcomes. To be successful in this endeavor, identify your budget, and the general characteristics of your target audience. Consider the material that will be exhibited on the site, and expertly display the distinctive brand aspects that can make your website recognizable. Additionally, use a unique custom domain.

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Keep Your Web Design Updated

Think of your brand as a recipe, and your website as the enticing aroma that draws people in. Everything begins the moment the user views the webpage or the social media platform that advertises it. During these first critical seconds, consumers make decisions based on the visuals they see and ultimately decide whether they will disregard you and continue searching for something else, or if they will further delve into the treasure box that is your brand and uncover the hidden gems within.

Several important elements must be considered while improving your website design. They must not be disregarded, regardless of your short or long-term aims. Optimize the page speed. Nobody likes having to wait for a web page to load. One of the primary causes of bad page speed is big file sizes, which may be managed using various online tools.  If you want website visitors to take action on your site, use a call to action (CTA). For example, if you own an online store, the website may feature a “Buy now” button in a bright color and bold font beneath products for sale.

The design should be consistent. Customers must be able to quickly navigate it. To be consistent, everything must operate in harmony, including button designs, links, color combinations, and so on. Of course, the pages can be different, but there must be a consistent theme and structure that makes it evident that those distinct pages are part of the same website. Don’t forget to include high-quality pictures and videos that reflect your company and its products or services.

Ensure Your Website Works Well on Multiple Devices

While redesigning the website, keep in mind that everything customers view must be adaptable to all sorts of devices. The appearance of your company’s website and its flexibility for all electronic devices can have an invaluable impact on your company. Since 90% of individuals switch between devices to perform different tasks, this is one of the most important elements to consider.

Aside from focusing on visually pleasing and flexible site design and adapting it to numerous devices, it’s also a good idea to know what devices your target audience uses in general. Analyze the traffic to your website and where it is coming from. Closely monitor and analyze your consumers’ views and personal experiences. This will enable you to advance in many areas in the future as well.

Improve User Experience and Navigation

This aspect was formerly addressed, but highlighting it and going into depth is never too much when it comes to the significance of user experience and effective site navigation. Aside from amazing aesthetic aspects, customers always want alternatives that make it effortless for them to discover what they’re looking for. 

Outline your website’s goals and objectives, as well as how they can assist your target audience. It will help you develop a menu structure that is useful and clear to them. Choose the menu sections depending on the type of material that should be presented on the menu, the structure that should be used, and the pages that should be prioritized.

Be Attentive and Think Creatively

Several aspects need your whole attention. You must be aware of the market, your target audience, competitors, and the most recent developments. Paying attention to your surroundings, researching your environment, and thinking creatively will help you come up with fresh ideas that will propel you to the top of your industry.

For starters, ensure that the information on your website is correct and up to date. Along with updating the design, you should update your content a little bit as well because many things happen around us all the time, and your website should represent how up-to-date you are on the current news and trends. Additionally, the website should be SEO-optimized.

Keep in mind that platforms known as website builders will not produce originality or creativity. You must customize your website. While “free websites” without the setup expenses do construct a website fairly rapidly, in the long run, they also bring more problems than they are worth. Many different types of websites have unique criteria; some of them are essential to selling products successfully.

Competitive analysis is another important aspect that necessitates an unbiased investigation. The purpose is to create an objective picture of the success of a certain organization. Investigating your competition will help you understand what makes them and their services/products distinctive, how they achieve their goals, and what their benefits and weaknesses are.

Do You Need a Website Refresh or Rebuild?

Website redesign and rebuilding is a strategic investment that can generate significant revenue for businesses. In today’s fast-paced digital market, an aesthetically appealing, user-friendly, and technically solid website is critical for attracting and maintaining consumers. It boosts brand reputation, increases search engine exposure, and corresponds with changing customer expectations.

Edana will assist you in navigating the process, which calls for knowledge in web development, content strategy, SEO, and UI/UX design. To achieve a profitable transformation, we will utilize our solutions to generate opportunities for your specific needs, implement effective design and appropriate technology, as well as provide continuing support for optimal performance and ROI.

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Branding (EN) Featured-Post-UX-Design (EN) Graphic Design & Illustration (EN) UI/UX Design EN

A Helpful Guide To UX Research

A Helpful Guide To UX Research

UX has taken the world to a whole new level. Some companies were able to adapt to the idea, that UX has become more customer-centric, which is an ability to not only meet customer needs, but meet it flawlessly, some unfortunately have not. There are four approaches that need to be taken into account:

  1. Attitudinal – where you listen to what your customers say
  2. Behavioral – where you observe their actions
  3. Generative – it helps you define the problem that you would to create a solution for
  4. Evaluation – helps you evaluate already existing design

Data-based UX: a key to customer retention

Nowadays, having a good product is not enough to attract customers, you have to have a good representation of it by showing to the customer that you care about them, which will result in the growth of your brand popularity.

Do not focus only on opinions, they should also be backed up by relevant data, which can be obtained from social media, since nowadays it has the biggest influence on potential customers. The data that you collected must be thorough, unbiased and comprehensive.

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UX research methods

There are several methods that allows you to conduct a UX research:

  • Remote usability testing

It allows you to interact with the users of your product in a natural environment that it is being used, be it the office, home or any other specific location. Using usability testing allows researchers, designers and product managers to uncover the pros and cons of the product and improve it later on.

  • Diary studies

It is a research that is conducted for a long period and requires self-reporting of how the product works on a long run, what are the good parts and what is frustrating.

  • Card sorting

In a way, it is creating cards with specific descriptions, which will be given to the clients, who will later on sort it out and give it to products based on their experience. It gives you a sense of what direction you need to work.

UX research tools

There are many types of user research methods and they use different tools. For example:

  • UX research survey – which means to design a specific questionnaire about user experience.
  • User groups – focus groups or targeted audience. Ask them about their experience, views or expectations, it is better to involve neutral parties for honest opinions.
  • User interview – one-on-one interview with the targeted audience members.
  • Ethnographic interview – it contains field studies, observation on the environment.

How to conduct UX research in 5 steps

  • Objective

List the things that you need to find out about your users and their needs.

  • Hypothesis

Discuss what information you already hold

  • Methods

What methods are you going to use based on your project type

  • Process

Consists of collecting data, using UX research methods

  • Synthesis

This step is about analyzing the collected data to fill in the gaps, then presenting your hypothesis and creating a plan to improve your product based on all above mentioned information.

Conclusion

In the past, UX research was used to solve a problem that was already known.  For example, if a company had less visitors and they wanted to find the reason behind such unusual low rate compared to others, they would use UX.

But that changed and UX research has become embedded in everyday processes for the teams. It has increased the value of getting fast human insights. If in the past it only focused on problem-solving, now it changed to first find a problem that needs to be solved. UX has become customer oriented and the companies are trying to adapt to these changes, to be more competitive on the financial market.

So can you put up a competition?

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Featured-Post-UX-Design (EN) Graphic Design & Illustration (EN) UI/UX Design EN

Everything You Need To Know About A/B Testing

Everything You Need To Know About A/B Testing

A/B testing means to create two versions of digital asset to check which one works better for customer.

Over the time A/B testing evolved. With the growth of internet users it went digital and managed to cover bigger audience.

Now, it allows you to test more than one variable at once. After conducting the research it gives you a data, which you should interpret and decide whether it will be useful for your company or not.

What makes A/B testing important?

There are several reasons that proves the importance of A/B testing:

  • Minor changes mean major improvement

A/B tests help you evaluate the effects of changes that are not really expensive to implement.

For example, you ran a test about homepage, font, text size, menu titles and etc. you test 3 elements at the same time. When you finish it, you notice that those 3 elements increased conversion by for example 5% each and at the end you will have the growth of the revenue by 15% in total.

  • Low on risks

A/B testing is not only low-cost, but also time efficient. You do not have to waste time doing everything one-by-one, instead you can work with 2 or 3 elements and based on it make decision, whether to implement changes or not.

  • Make the most out of traffic

A/B testing allows you to make your website highly effective by getting more conversion per visitor. With higher conversion the fund and time spent on marketing decreases.

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Where can you use A/B testing?

A/B testing works on this type of customer-facing content:

  • Email campaigns
  • Individual emails
  • Multimedia marketing strategies
  • Paid internet advertising
  • Newsletters
  • Website design

Scientific approach to A/B testing

If you are conducting an A/B testing it would be better to approach it scientifically for better results. The process looks like this: first and foremost is to pick a subject, then:

  • Identify a problem

You have to have a specific information, about the problem. Then look for reasons, why it is not working by going through the lists.

  • Analyze user data

Checking everything that your client clicks after opening your email is time consuming and you will find many things that do not have any connection to the issue, hence you need to figure out which element to target.

  • Develop a hypothesis

On this step you are choosing your method, how you want to test your chosen element and determine how changing that element or elements might fix the problem

  • Conduct testing of hypothesis

With the hypothesis you came up with conduct another testing and compare previous version to the new one with the help of target audience.

  • Analyze the data

After testing, check if the results give you any noticeable changes.

  • Find new challengers

In A/B testing world, words like “champion” and “challenger” are used frequently to describe current best option and new possibilities. When you compare two options and one becomes winner, that one is called winner and when you compare the champion with other tests, those become challengers. This kind of testing brings the best out of everything to the front.

Once you finish all this steps you can than make decision to make changes or leave it as it was.

Pointers for A/B testers

There are some tips you can use while conducting A/B testing:

  • Use similar groups of users as samples

Make sure that while conducting testing use similar groups for the test to be judged fairly.

  • Maximize your sample size

Make sure to use as much people as possible to get well-founded data.

  • Finish the test before making changes

There are times when you get positive results even before the test is finished. But just because you got the results you wanted, does not mean you should let the test end then and there. It will mean that you implement changes using incomplete data. It is a huge risk to do so, since it can impact your results.

  • Do several testing

To make sure that your results have no errors, make sure to run test several times.

Conclusion

A/B testing is the best way to check audience’s response to your projects, which allows you to make changes based on collected information and increase the success rate.