Definition of a Paywall

A paywall is a digital payment barrier that most online businesses are using right now while delivering their content and services via the help of the internet. It makes sure that not everybody will be able to use and see online content unless they are willing to subscribe to their online channel or just pay the fee.

Hitting the paywall part isn’t pleasant for most of the customers, because most of the time the customers are using the free trial to see if they really like the content or the service, so after getting used to receiving everything for free, paying money for it doesn’t make them comfortable straight away.

But in this digital world, there are lots of things we have to get used to. For example, if buying the newspaper in the streets would cost you money, why reading the same newspaper online should be free?

Many publications, like The Atlantic, Wired, and Bloomberg along with others have been using paywalls actively for several years now.

Seeing the Value in the Paywall Ecosystem

It’s important to consider the opinions of our clients and plan everything carefully. Paywalls are good options and profitable as well, but without careful planning, they might have a negative effect.

Also in today’s world, it’s nothing confusing or unimaginable, but delivering it in the best possible way always ends up with more subscribers and better results.

First of all, the clients should see the value in their subscriptions, and feel proud that after passing the paywall barrier they are involved in something great and have the information that not many people have around them. They should be sure about themselves and proud of being fully involved with the company. They have to pay for the service, so before they do they have to be 100 % sure that it’s worth it.

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Improvements behind the Paywall Models

Implementing paywalls is something that lots of companies use, but if the content that one company has can be found in another one as well, it automatically gives us negative results. If the customer has to pay the company a certain amount of money to read the post or watch the movie, which is free and available at all times on other web pages, of course, they won’t subscribe to the first company.

So the main point is to improve the content, give the customers something special, original, that can’t be easily duplicated, and then start working on the kind of paywalls which just add to the reputation of the company, as in are safe, well designed and well structured.

Focusing on providing the content that matters and being fully informed and engaged in it, will automatically help us to attract more customers, share better experiences and make sure that they’ll stay loyal to us. In any case, the paywalls give the company a good idea about how many people are truly interested in their content and willing to follow each of their services and post.

Client Engagement Level and Its True Value

When the clients are following certain companies and industries and improve themselves with them, it’s great. The company has an educated client, who is monitoring the new trends and the news and after witnessing important industry developments, they are bound to grow themselves and come up with new ideas, which are always enlightening and welcome.

The key factor that the customers are looking for is all the potential hidden behind the paywalls. Increasing opportunities for loyal subscribers to gain access not only to the content but also to new industry intelligence tools improves the sense of exclusiveness and user experience as well. So when the clients are ready to subscribe, they should know about the true values that they’d be able to use.

Good content has value, when the clients see and feel the true worth of what they are getting involved in, the financial aspects are the least they will worry about. They will support the brand and publication financially when they’ll see just how valuable their experience is with you.

Optimizing your Paywall Strategy

Integrating the paywall method into your content is a very important step. It’s important to analyze first of all what kind of wall design is available now and how it can be improved later. Some light changes are always welcome, like adapting to national or international holidays, different seasons of the year and etc.

The paywalls have to look good, be well structured, and create a sense of reliability. So when the customers look at it, they should see that it is unique and has high quality. The first impression is important, otherwise, they might lose the trust and don’t feel so safe about the payment.

Customers should be assured that certain companies are trustworthy and reliable, otherwise, they won’t risk anything. So they have to be well informed and see the right price. A price that’s not so different from similar web pages and also goes well with the content.

Moving easily through the webpage and also seeing the easy and understandable structure that can be navigated independently will help the customers to feel safer and assured in a company.

Sending personalized emails, making them feel welcome and encouraging communication between the customers always makes them feel more involved in the company and makes their experience more fulfilling.

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What is network security?

You should implement network security features to protect network architecture from undefined exploitations, accesses, changes, demolitions, and exposes. Network security is a process that guarantees the safety of your information and data. 

Securing a network needs various combinations of instruments, such as routers, hardware, software applications, and many more. Also, it requires high-tech professionals who can provide working of the system. Because all these essential resources to have good network security system are often expensive and unavailable. 

Importance of Network Security

The number of cyber-attacks increases every day, not only to the government’s data and large businesses but also to the regular people’s computer networks. It doesn’t matter how important information is on your devices; Keeping them safe is always essential. A secure network can avoid data loss, theft, misusing your information, or shutting down the whole system. 

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The reasons why Network Security is important

Here are some most common reasons you should consider when it comes to the necessity of the protection of your network:

1. First, it secures your and your client’s data

For businesses, their data and their client’s information are essential. As a business, your data may consist of financial details, marketing bases, and everything necessary for your company. Other than that, every business collects its clients’ data, especially when you are e-commerce. Their card details, numbers, emails, and all these things are in danger without solid network security. 

2. Improves performance of the network

If you make sure to get a quality system, it protects your network from attacks and helps it run faster. Good network security provides better performance for your computer networks and allows you to work more swiftly. 

3. Raised cyberattacks

There is no news without one fact about cyber-attack. It is rising for many reasons, including the progress of artificial intelligence and machine learning, also the spread of the 5GB network. That is why it gets more necessary to have strong network security that will protect data.

4. No protection will cost more money

Besides the emotional stress from having your information stolen, it costs a lot, especially when you are a business. If we see examples of companies that lost their information, we see how much money it costs from them to compensate for the loss. For instance, when Yahoo was attacked, it affected its 3 million users and ended up costing 350 million dollars. So you can see how expensive it gets when you don’t have solid network security. 

5. Everything in this world depends on technology

Another reason why network security is essential is how integrated technology is in our lives. Everything around us has a technological system, hardware, or algorithm. Our cars, computers, and even homes are known as technologically intelligent, so because of this, it gets more imminent to have network security. 

How to be Secured?

If you have never thought about how to protect your system as an amateur, you can do these few steps to store data safely and reduce the risk of possible attacks.

First and most importantly, use a powerful router admin username and password. It isn’t news that these two things are most valuable regarding the security of your network. The next step is to change the network name. Use more firewalls and turn off any guest network. 

This obviously isn’t enough, and hackers do magic to enter your network and access the data, but it is the first step to securing a computer network system. 

Conclusion 

Protecting confidential information from unauthorized access is the whole society’s responsibility, including business. Every little detail your client gives you or your company needs for the function is vital for you and needs to be safe, so start securing your networks today and be sure to make them as strong as possible. 

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SSL Basics You Should Know

Did you know, that all in all most of digital product users are concerned with the security of their online transactions? We all know the risks of inserting even the smallest confidential classified information into a website. This is exactly where the SSL comes in.

SSL deciphers as Secure Sockets Layer. It’s a protocol for web browsers and servers that allows the forms of authentication, encryption and decryption of the data roaming in and out of the server we are using.

Keep Connections Secure

Now, to step aside from the transactional part of internet which generally reminds us of internet banking in most of the cases, let’s discuss connections as well. Current browser contains loads and loads of information which overlap at a certain point.

To put it more simply-let’s take the example of messaging apps. It can be Viber or WhatsApp for example right? Quite often at the header section of an application we see it’s end to end encrypted.

The point of this security method is to make sure that the information shared between two individuals is not just flowing around the whole server heightening the risk of it being hacked and viewed by anybody else outside the authorized users.

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So, basically we all need to keep our connections just as secure because quite simply this is just as much of confidential information as your CC card credentials.

How SSL is a MUST for your Digital Channels

Now, no matter what type of information we are speaking about, please keep in mind, that whatever does not seem confidential to you, can be very important for your target audience.

Do not forget that in current society one of the most active problems is stalking. A lot of individuals, especially females are facing this problem and especially on social media platforms.

If your website is focused on syncing information from social media, such as registering via Facebook accounts-you cannot let any synchronized information fall into the wrong hands. After all, for your own good, a customer whose information has been leaked will be completely eligible to take the matters to court for cyber-security guidelines.

And surely, we don’t want that, so it’s always better to invest in your SSL and have more guarantees that such problems are least likely to occur.

Encryption Parties

The two main parties in encryption process are: The User and Website itself. Now, as we have already discussed the mobile application above, that can be counted as sub-party. But, yet the primary encryption recipient is the website in the first place. SSL is the one neutral party of software ensuring the security of data flow.

Validate your Domain-SSL Certificate

There are several options for getting SSL certified. What it means to be SSL certified, is that your webpage when googled for example will ensure the user that it’s free to roam. How does Google warn users on SSL uncertified users?

At least once you might have a warning page from google before browsing a specific site that it can be dangerous to insert any of your information. This is when Chrome browser asks you whether you’d like to continue to visit a website or go back to the previous page.

Here are a few options to get SSL certificate:

• Verify your domain information through ICANN lookup.
• Generate CSR (certificate signing request)
• Validate your domain by submitting the CSR
• Install the certificate on your domain/website

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Automated Testing ABCs

Software testing in general manual, or automated is equally important for productive digital workflow. But, in this case we shall be discussing the benefits of automated software testing. In the most basic sense, automated testing is an application of tools that check for validity of software products which are generally human-driven. For the most basic example, the fundaments of user experience and the usefulness of picked tools for the given experience is checked with software testing methods.

Time-Efficiency

Time is one thing and one currency that can’t be traded for anything else. Especially when it comes to creating a software that effectively calls its users to action. Sometimes updates need to be added quite quickly and testing your software manually just won’t do. Here is where automated testing comes into the game.

Sure you can also make it selective and choose specific tools that you want to be automatically tested and do the rest manually. Save yourself some time for more complicated aspects of your software and let AI do the basics.

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Accessibility Tools

In one of our previous articles we have discussed the concept of accessible content. Website that can be accessed by individuals with certain disabilities, like partial sight for example.

Artificial Intelligence has integrated standards which are tested for efficiency and automating these tools would be a great choice. It’s difficult to manually test what you cannot relate to as an individual for example, so trusting this job to technology is a way to go in this case.

Take a good example of modern audio books. Well, someone specifically might prefer British accent to American, but keep in mind-if text is being verbally interpreted by artificial intelligence-it makes sure to make web-content understandable for any listener. That’s the sort of inclusivity we want as modern-day digital engineers.

Analyze Your Profits

Another thing automated testing helps you with is to regularly check the daily outcomes of your digital strategy and compare it to your planned or expected results.

This can be done via writing test scripts for example. Test automation is effective repetitive tasks and other testing procedures which are time-consuming to conduct manually.

By the end of the month with all the fuss we have in marketing and creative fields of our business, timely reports on engagement or productivity statistics is a must.

Mobile Application Testing

Having a mobile-friendly website or an application is quite a must nowadays. Now, imagine you have to evaluate simultaneously your web and mobile applications. Isn’t it twice the job and twice as time-consuming?

There are certain easy tasks and tools in mobile applications that are perfectly fitted for automated testing. Also, keep in mind, that mobile app UI/UX is far more compact and provides comfort of buttons navigation. Such preset functionality is very useful to be automatically tested.

You Can Also Require Automation For These Features

• Image comparison pixel by pixel.
• Spread Sheet Comparison including multiple resources and linking information.
• Application Testing While In Use of more than 100K Users.
• Performance Benchmarks
• Application Testing on diverse browser platforms.

Automation Strategies

Just like in social media marketing for example, we can have multiple strategies for automated testing to decide which one is more eligible to work in a specific scenario. To break it down into basic categories, here are the types of automated testing strategies that can suit your business goals:

• Positive Tests
• E2E (End to End Tests)
• UI Tests
• Load Tests

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