Basic Principles

The term of content repurposing is sometimes called content recycling. Because there are certain communication forms which we can’t let go of-digital marketing field offers us a way to re-present it. Something we can call wrapping your digital product and later re-selling it.

How It Works

Let’s say you made a campaign approximately 3-6 months ago and now you have to change it. The problem is, the campaign (either digital or print) worked very well and you really want to stick to it. Yet, we all know customer always wants something new. Do you know a saying: “Everything New is a Well-Forgotten Old”? This old saying pretty much sums up the concept of Content Repurposing.

Creative Ways To Repurpose Your Content

• You Tube Strategy
  The how-to content is a great way of presenting your visual communication content, whether it’s old or new-you can always find use to it, if you give it a different purpose. Now, let’s say you had a post on your website about drone machines. The subject becomes trendy again after a few months, but it wouldn’t be a wise decision to Ctrl+C & Ctrl+V the post. So, in this scenario you make a YouTube video on how to effectively use the drone machines and also put a link of your old post in the YT description panel.
• Infographic Strategy
  Creating Infographics from your long-existing content is a great recycle strategy. Especially, as it creates a clear presentation on your data not just for you, but also for your audience. Visualizations in general increase the understanding of your textual content. Your audiences quite literally get a picture of the significance of the information you’re giving them, and images are more likely to be remembered.

{CTA_BANNER_BLOG_POST}

• Image Repurposing
  There are some super HQ visuals we never got to use except for once. That’s quite a waste, because resources are not to be wasted. As long, as you are following the image size requirements of your selected Social Media platform-you’re all set to use your visual photo resources as new post-backgrounds for example.
• User Generated Content
  User Generated content is pretty much-what it looks like. It can be right about anything starting from reviews on your webpage, or simple tweets with a hashtag connected to your product or service or even enterprise itself. The main focus is customer’s views here. You use the generous feedback given from your audience and turn it into another visual communication. It’s quite trendy lately-imagine creating a short video, or reel on Instagram colliding the Facebook comments of your post in almost like a slideshow manner. One could even create a challenge with a hashtag out of that, if you get really creative.

Audit Your Existing Content

Surely there is always some evergreen type of content. It just never gets old, probably your brand also has something like that. Yet, we tend to forget about other content which might have performed quite well. When auditing your content-make sure it matches your current goals. You cannot take the content that is purely strategic for engagement of audience and magically turn it into an ultimate sales booster. Naturally, engagement is quite an element in the sales equation, but not so specific still. Stay on track and try not to choose the irrelevant combinations.

Stay Competitive

Don’t forget to research your competitors with all focus on the skyscraper technique. The skyscraper technique is a way to improve online content. You search the web and find the top-searched content for your topic. Check out what they’ve done and create a better, more functional version.

What We Offer

To read more interesting articles-make sure you scroll through our publications page and don’t forget to check out our services on Edana. Among many of our specialties you will find Social Media Marketing as well, so feel free to contact us anytime!   

To be honest fashion marketing is very different from other industries and many strategies that others use does not always work well with fashion. For this you need a totally different vision.

Fashion industry is very dynamic, it changes as fast as seasons and you should adapt with it. As if this was not enough, the competition is insane, this means that you should become successful as soon as you launch your campaign or else you will be left out. On top of that, you need to envision both your short-term and long-term goals.

Fashion marketing trends you should definitely know

Collaborations

Being competitive is not bad, but it does not mean that you need to bring someone down, instead you can collaborate with them to grow your business and gain more popularity. For example: recently Gucci and Adidas did a collaboration and created the fusion of classic clothing and sportswear, which became super popular.

Celebrity endorsements

We have all seen celebrities rocking fashion items from different stores on different occasions. This is also a part of marketing strategy. Celebrities have a good amount of fan base all around the world and influence on their fashion sense. This way you will get not only new customers but loyal ones as well.

Social media and live stream

Having a big amount of followers on social media means being a cool kin in high school, everybody wants to follow the cool kid, right?
Constant blogging or vlogging to keep in touch with your customers would help you increase leads and sales. And do not forget live streaming! Nowadays, all the major brands do it. It helps you reach millions of potential clients. People like watching real-time events and taking advantage of it would be in your best interests.

{CTA_BANNER_BLOG_POST}

Giveaways

Giveaways may not be the most exciting thing to do, but it definitely is effective. It creates buzz and hypes people up about a new product. It also increases brand awareness and more customers get interests in brand itself.

Fashion tips

You may have seen videos about how to style your clothes. Believe or not but it definitely works. Helping people envision themselves in your clothes creates the need of purchase.

Custom products

People are different and so is their fashion sense. As the time goes by the need for customized products increases. Sometimes brands fail to totally consider each and every customer and offer just generally acceptable products. That is why Nike gave an option to the clients to choose their own patterns and colors for their shoes.

SEO

The most commonly used marketing strategy is SEO. It helps the company stay on top of ranking with the right content and drive traffic on your website.

Conclusion

Fashion market evolves all the time and it is nothing how it was 10-20 years ago. This makes the market even more difficult.

Our team can provide you with the necessary services to develop and successfully re-activate your brand’s engagement status. Recently we had a great experience working with the Sylvesse. With the right marketing and design plans we made it possible to increase Google Ranking by 500%, +200% Click through rate on Ads and +1000 Targeted Followers on Social Media. For more detailed information feel free to contact us and don’t forget to scroll through some of our finished projects.

We all know that it is really difficult to adapt to new trends, when you do not know what to look for. Luckily, Edana is here to help.

In this article, we will talk about the most popular trends that are currently dominating the food and beverage market.

Digital marketing has influenced many industries, including Food & beverage and made it difficult to stand out from the competitors. To stay on top you need to follow several trends that are dominating market, for example:

Influencers

Influencer marketing has become trending in digital world. This type of partnership does not only increase effectiveness or traffic to your brand, but it also helps users get an outside perspective on a food or a beverage product that they never even considered purchasing before. Usually start-up companies use this trend to boost the brand awareness and gain trust, but it can be also used by already established companies to be seen in a different light.

Video tutorials

Over the past few years video marketing has become one of the best way to introduce your brand in a different point of view and show the audience the various ways your products can be used. In food industry you can upload the video tutorials of how to make a specific dish using your own ingredients. But it is not enough to upload it only on your webpage. You need to promote it on different social media platforms, such as Facebook, Instagram, Youtube or Tiktok.

{CTA_BANNER_BLOG_POST}

Contests

The best way to engage with the audience is by creating contests. They do not have to be only major ones, but something simple like “share your favorite recipe” or maybe something big like “create your own label.” Rewards will also depend on the size of the contest. For the small ones you can award with gift cards and for the big ones maybe a package full of your products, which will serve as a promotion itself. You will also have to think about the terms and conditions of the contest and do not forget hashtags.

Blogging

There are many food & beverage businesses that do not have a blog on their website, since they are not sure about what to write. But little do they know that it is the key to getting a higher search results. You may ask: “What should I write about?” it can be many things, like the origin of your company, about your staff members, relevant topics to the industry or make it fun, write about fun facts that people have no way of know about your company.

Health and world

Nowadays people are obsessed with health and that is the major reason why plant-based foods are becoming more popular. You need to showcase that your products are not only healthy, but convenient as well. Go global!  Incorporate global tastes in your products to attract more customers. We are in the era of technology and it allows us to connect each other around the world in a blink of an eye. It is a cheap and easy way for customers to travel around the world and you should use it as an advantage.

We can help!

Our team can provide you with the necessary services to develop and successfully re-activate your brand’s engagement status. Edana can help you stay on top of trends! We have a big experience of working in food & beverage industry and know what should be done to reach success.

Perfect Content doesn’t exis…

If you want to create THE perfect content, it’s important to publish the content where it is most effective to be, follow the trails of your customer and they will lead you to all the right places. This is one of the elements to tailor your content for the right target.

Inbound Communications

Keep in mind, that aside from communicating with you as a trustworthy brand, customers will always communicate amongst each-other to rate your services, those are the priciest things we can call INSIGHTS!

Insight based Communication

When we speak of insights, here is where the grace of copywriting comes into the play. You must remember that different audiences share their experiences, which can be later referred to as insights on different social media platforms, such as: Facebook, Twitter, Pinterest, Reddit, Instagram, even YouTube comment sections. Also, make sure to research LinkedIn and specific online forums regarding the subject of your services. Sneaking into some comments or Facebook Groups where your loyal or potential customers could be sharing their thoughts and recommandations will surely help you develop a better, customer care based communication style.

Gather Followers Effectively

Content can be published in many forms as well, just text is not the only choice you have. The resources are limitless, and you can maximize your views by co-working with podcasts, creating webinars, and then turn these recourses into textual subjects.

{CTA_BANNER_BLOG_POST}

People are looking for you content

You just might think, that your content has to solely interest the target audience and forget that, in fact your target audience is actually looking for your content, it’s just that they are looking for the right content!

Keep me Engaged

Curiosity is pretty much the main drive of engagement to start off with. Timing in this case is very important. Now let me tell you about a simple 3:30:3 rule. This rule will help you to obtain a viewer’s interest, especially if it’s an already buyer type customer. Imagine, that you have a timer on and you must complete each task, until this timer rings.

Intriguing Heading

First ringing comes after 3 seconds, you only have these 3 seconds to intrigue the potential customer and the loyal one as well. The key Elements to this one are: Heading, Design and Subtitles.

Showcase your Solutions

It’s necessary to present, what the brand stands for, briefly make it’s ideology and purpose clear to the viewer. The next timer rings in 30 seconds, so in this brief time you must show your target the solution to an issue they are facing, which you must have already found out through insight searches. The final part of this 30 second time challenge is a call to action.

Present your Brand-Image

The final countdown has 3 minutes on it, which gives you more space and time to inform the customer on your services, more detailed brand related information, video media, blog-posts and live communication channels.

Conversion Strategies

Think of it this way, you and your target audience have a relationship, which needs to be maintained through time, and to maintain it, you need to initiate the act of giving. Via this action you can keep the existing customer on-board and make it possible to have room for the potential ones who’d like to join as well. Educational purposes and benefits of subscription combined, based on showing the productivity of your brand or product will become your way to successful conversion rates.

Maintain your Rankings

Just like in real life, the process of getting to the top is quite tough, but staying there is another deal. Constantly check if your communication style is still tailored for your audience, maybe it has become weary after a period of time. Stay updated and insight aware.

We Support your Growth

Make sure to scroll through our works and other publications and feel free to contact us any time for further assistance.

If you are a food & beverage manufacturing company that is looking to get a taste of digital marketing, here are some tips!

Nowadays, digital marketing plays a huge role in a successful implementation of a project, which results in driving better traffic, earning more leads and increasing your overall revenue.

6 digital marketing strategies you can use to boost your revenue

There are 6 digital marketing strategies you can utilize for your food & beverage industry:

Build your website

Website plays a huge role in the success of your business. Since people prefer to shop online,, it needs to showcase all the products and services that you offer. You need to build a visually appealing website to attract more customers.

You may ask: “but how do I create such a website?”

For that you need to:

• Set up your style guide

You need to create a guide that will help you navigate throughout the process, show you the different components of your website and get a consistent look to build a positive impression on the client.

• Include photos and videos

When it comes to food & beverages the visual part of the product plays a huge role in creating an interest. That is why you should upload photos of the product to have a visual representation and make them want to buy it.

• Use white space

Many business owners think that filling every inch of the website with text and photos will work well, but that is not true. Having a white space helps you make your website easier to browse, it keeps your page organized and clients do not feel overwhelmed looking at it.

Another important thing that you need to take into account is how user-friendly your website is. you need to make sure that:

• The page is loads quickly
• The navigation on the website is easy
• The website has call to action buttons
• The contact information is included and is easily found

{CTA_BANNER_BLOG_POST}

Use SEO to increase search results

Having a good website is not enough if you do not invest in SEO to increase the amount of searches. You need to boost your ranking by:

• Including commonly used keywords
• Creating a good content
• Refining the backend you your site
• Enhancing load time
• Creating a mobile-friendly site

Utilize social media platforms

To connect with your leads using social media is the best choice, since a lot of people use it and it increases the chances of you appearing on their for-you page.

Run social media ads

Social media ads help you connect with the leads that were not able to see your website before. People are looking for the right food & beverage manufacturer all the time, which is why you need to first of all choose the right format for your ads to get the maximum number of audience and then set it out. This way you will:

• Increase brand awareness
• Generate more leads
• Earn conversions
• Obtain app installs

Use PPC to get leads

If you want to start PPC ads, first of all you will need to choose relevant keywords to determine where your ads will appear when searched. It is best to use long-tail keywords since it attracts more leads and is cheaper.

Start blogging

Usually food & beverage businesses have a lot to share, be it the recipe or product quality or expiration information. Blogging is the best way to share valuable information. You need to take several steps before writing:

• Choose specific topic
• Do research around the topic
• Write a content and make sure it is easy to understand
• One you finish it you will need to promote it to drive more traffic to your website

Conclusion

If you want to grow your food & beverage business and make it known around the world like Coca-cola and Mcdonalds did, you will have to use digital marketing strategies.

At Edana, we know what it takes to drive revenue for our clients and if you are looking for a digital marketing team that can help you succeed you can reach us at all times.

Nowadays using digital marketing strategy is the best way to increase your brand awareness and connect with many customers. Agriculture is one of the fields that requires the help of digital marketing.

You may ask: “what can digital marketing do for agriculture?” the answer is simple:”It can promote not only your business, but also your products and increase the total revenue.”

The importance of digital marketing

There are several reasons that make digital marketing essential for agriculture:

• Digital marketing is measurable

You can use digital marketing tools and software options to measure and trace the results. You can see how customers react to your products and make improvements based on that.

• Digital marketing increases the profits

Using digital marketing you can create a personalized strategies to target specific groups of audiences and have customer loyalty. You can conduct research based on their hobbies, interests, location and etc. and use these informations to gain more customers.

• Digital marketing gives a high return on investment

While it is strenuous to trace the success of traditional marketing, digital marketing also measures and tracks the results of your campaigns. This way you will not have to worry about wasting your resources.

{CTA_BANNER_BLOG_POST}

5 digital marketing strategies to grow your agriculture

If you are wondering how you can grow your agriculture, we can help you at Edana. You can:

• Utilize PPC advertisement

Pay per click is the best way to make sure that you are on top of search results. PPC ads can:

• Increase brand awareness
• Increase the purchase amount

So it allows you to find more customers, improve conversions and increase revenue as a result.

• Create a social media page

Since 90% of the population uses social media for many purposes, it would be best to follow the trends and create your own social media page to not only give information about the products, but also communicate with your customers. You can also:

• Post regularly to maintain your presence
• Respond to comments and messages
• Ask for feedback for future improvement
• Promote your products
• Share customer reviews to gain more customers
• Use ads to increase reachability

• Start an email newsletter

You can use an email newsletter for not only keeping in touch with already existing customers, but to also gain new ones. It gives more information about your business and raises awareness of agricultural industry itself.

• Exercise an SEO strategy

SEO helps you become searchable on search engines. When potential customers use specific keywords to search the business they are interested in, your company will pop up and it will lead to improved traffic and income.

• Create a custom content

Creating a content that answers the questions of your targeted audience is the last step of your digital marketing strategy. It has numerous benefits, such as:

• Helping your SEO strategy
• Increasing your visibility on online platforms
• Enhancing brand awareness
• Driving more traffic to your website
• Boosting your conversions

When your content becomes helpful for users, search engines will receive signals that your content is important and will put you at the top of search results.

Conclusion

Digital marketing plays a huge role in improving your agricultural business. It has a modern approach and guaranties better results than traditional marketing.

Are you ready to get started with digital marketing for agriculture and gain better revenue for your business? Then Edana can help you!

At Edana we not only create from scratch, but also help you improve already existing strategies and give a new life to your business with the help of our creative team.