Contemporary Influencer Marketing

Reviews and recommandations play a big role when it comes to choosing, using, or judging the product or service. If the feedback comes from influencers, it has even more power. Influencer marketing is a mainstream SMM strategy nowadays. It utilizes the influence of individuals who have a large social following or the ones who are considered to be experts in their field. It is a highly successful method of spreading the word about your company and increasing your brand’s social media reach.

Influencer Concept

Influencer marketing involves a prominent individual working with a company to promote its service or product. They have put in a lot of time and effort to build a following. They build trust and recognition. Their social media profiles attract new followers on daily basis. They use their knowledge, beauty, sense of aesthetics, and skills to become and stay relevant.  That is why, when collaborating with an influencer, you get an opportunity to leverage their social power.

Types Of Influencers And Their Influence

There are different types of influencers and their influence varies. Choosing the one that best fits your company is the key. Social influencers, such as Youtubers or Instagrammers, have gained popularity because of the content posted online. This makes them authentic and relatable. They have a deep understanding of what internet users like or dislike, and what attracts traffic to their websites.  Using their influence, they are able to post content they know will get people talking.

Industry Influencers

Industry Influencers such as beauty bloggers are often viewed as experts in the field. They have the knowledge and experience to judge the product. Their followers tend to trust their judgment as it is based on their expertise.

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Celebrity Influencers

There are also celebrity influencers, who are the most well-known, but the least relatable. Fans love to see them. But there is no strong bond as people are more interested in their careers or personal lives. However, lots of celebrities have devoted fans and their influence is stronger on them. Choosing the right star to advertise your business might contribute to your company’s success.

Word-Of-Mouth Advertisement

According to studies, word-of-mouth advertising creates twice as many sales as a sponsored promotion. Even if you provide the greatest services and goods on the market, you may not have as much impact as businesses advocated by influencers.  Their followers trust them and this gives them the power to encourage and persuade people to, for instance,  buy the advertised item. When a business has a valuable message to share with the world,  content creators can help communicate the message effectively.

Benefits Of Influencer Marketing

To be effective with influencer marketing, you should collaborate with the influencers who attract your target audience. Collaborations with influencers on your market will provide the audience you need for further business development.

Partnerships

Partnering with influencers can also enable you to reach people in your market who you would not otherwise be able to reach. It may be especially effective if you seek to build your consumer base in a different demographic. Being exposed to new audience results in more traffic and better prospective customers.

The Creators

Content Creators persuade their audience to believe in you and your company. People become aware of your brand as a result of influencers putting you in the spotlight. It encourages more people to visit your website, improves your Google search ranking, and provides you with the option to convert this traffic into customers.

Better Than Conventional Advertising

Traditional advertising methods lack the flexibility of digital marketing, which allows you to drill down to a specific audience and target people based on their preferences or demographic groups. Conventional advertising methods can still work for small businesses to reach local consumers. However, if we consider how fierce the competitions are nowadays, we will agree that it is not enough to stay on the market.

Conclusion

Influencer marketing has exploded over the past several years with the rise of social media start.  Influencer marketing entails more than just social media likes and shares. Think about it as a very trusted individual recommending your business to thousands of people and you will see how powerful this strategy can be.

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Celebrity Marketing

Celebrity advertising is a marketing approach that promotes a company or product by utilizing a celebrity’s popularity and image. The idea is to pair the relevant celebrity with the right product and put them in the proper advertising campaign. Choosing the right celebrity can result in massive profits and an immediate shift in a company’s public image.

Raise Recognition

Celebrity marketing is a strategy that raises brand recognition. It is a one-of-a-kind combination of business and creative ability. The advertiser should be appealing to the target audience in areas such as physical appearance, talents, athletic ability, or lifestyle, depending on the advertised product. Celebrities who seem appealing increase the memorability of the promoted brand.

Choosing A Celebrity

The celebrity’s credibility is a critical factor in marketing. It determines how customers perceive the brand or the product. If the celebrity has a positive image in society and demonstrated essential knowledge about the brand, the collaboration is bound to be successful.

Choose For YOUR Audience

Celebrities do not have to be internationally well-known. Of course, world fame is a big advantage, but it is always a better idea to choose someone who is known to the target audience.

Types Of Celebrity Advertisement

A classic example of celebrity advertisement is when a celebrity not only appears in the ad, but also uses the brand’s products or services, and demonstrates his commitment to it. This has a profound impact on the audience, and it makes it easier for them to trust the brand.

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Honesty Is The Key

However, some companies choose a different approach. The only thing they want the celebrity to do is to be the image of the company. In this case, the face of the stars and their reputation are the most significant factors. People buy the product because their favorite superstars’ names are on it, without knowing if they really use the product or not.

Increased Sales

Celebrity marketing drastically boosts sales. When a prominent face is included in a campaign, companies enjoy a 4 percent increase in sales. Celebrities who actively use social media usually have a large following. These platforms provide us with a glimpse into their daily lives. Everything celebrities wear, use or talk about becomes the latest craze and the sales immediately go up.

Connections On Emotional Level

People are emotionally attached to their favorite stars, and their admirers trust them. If they utilize your product, it demonstrates to their fans that it is a worthwhile purchase and develops trust in your company.

Other Advantages

Business competition can be fierce and it is important to be distinct. That is why having a celebrity represent your brand helps stand out. It also helps people remember your brand name and when they see it again in the future, they will recognize it.

Productive Partnership

Partnering with the right celebrity can help your business reach a new market, or different demographic or expand internationally, as the world’s population is familiar with most celebrities. Since we know that customers are more likely to buy a product when they see a known face in advertisements, most people feel it must be a high-quality product since they see certain references.

Influence And Statistics

It is also a good idea to assess the influence and statistically analyze it. It helps the company see how the partnership affects its revenues and determines what should be the next step.

Celebrity marketing has been used on TV, on the internet, and on paper. The key has always been finding and using the right one. Having a gut feeling about a certain star is never enough in marketing. That is why it is crucially important to do research in advance. Numbers never lie. Taking the risk often pays off, but calculated risks will never fail you.

Reach Your Target Audience

Businesses are always modifying and upgrading their marketing tactics in order to successfully and emotionally reach their target consumers as their needs and expectations increase. Companies should collaborate with celebrities to make their brand more visible, relevant, and trustworthy in the eyes of consumers. With a history of effective advertisements influencing customer views, behavior, and sales, there is a wonderful potential to make a profit and gain recognition with this marketing method.

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Basics Of Content Segmentation

Digital content segmentation is the form of presenting your brand online in a clear and understandable manner specific to each of your Media Platform visitors. A few of the primary points of content segmentation are based on graphics, copy, and presentation channels.

Target Audience Variety

When we provide certain services or products for our customers it’s important to keep in mind, that in many cases the audience can vary. The variety can showcase itself in many ways. Our audience could differ by age for example and it’s clear that different generations have different views and interests. Your product is the overlapping part of those interests.

Purpose Variety

For a good example let’s say you have a Brand that produces modern design accessories for the home design. This field is perfect for exemplifying content segmentation, because everyone wants their room to look just like their taste dictates. Every generation has a trend they don’t want to let go, so you try your best to provide as many different products as possible. Minimalistic approach is more of a currently trending thing. On a website you group the products related to one-another and give customer the ease to navigate through your products without having to scroll through stuff they are not interested in. That’s one of the basic forms of content segmentation.

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Social Media Platforms

Research in content creation process is like liquid gold. It’s a need not a want. Research which audience visits your Facebook and Instagram pages the most. Currently based on even simple day to day observations it’s clear that Millenials use Facebook more frequently than Gen-Z for example. Insight options for both Social Media Platforms give you a detailed information about your customers’ age gaps, genders and places of residence. In the next paragraph we shall discuss the 4 types of Content Segmentation.

Segmentation Types

In general, there are four content segmentation types: Demographic, Psychographic, Behavioral and Geographic. Of course these are not the only ones you can act according to, but all the rest derive from these four basics.

Demographic is based on general age and sex of your customers. Psychographic strategy targets the preferred aesthetics of your customer base. Behavioral strategy researches the social activity of your customers depending on how you present your content. Do they engage more on an infographic post, 15 second videos or simple Instagram/Facebook stories they can later respond through. Geographic strategy focuses on the places of residence or homelands of your customers. This works especially well, when you are selling a product native to certain ethnicities.

Four P-s

There are four P-s in marketing mix when it comes to content. Product, Price, Place and Promotion. Based on what you are focused on; you can pick the relative segmentation strategy as well. Desire to sell and the desire to expand are almost overlapping, but not quite the same. Now, let’s say you want to engage customers more, but all you think of is just presenting your new product via a post only. This will not be a productive strategy and it would be wiser to create a post with a Q&A in the caption or maybe just a story with a quiz. This is behavioral strategy and is guaranteed to increase engagement. Showcasing the new products will work better for sales though.

Don’t Fall Out Of Context

When we want to make creative content for the right target, sometimes we have troubles with making content too creative. It’s to the point where the posts are losing connection to your core ideas and the general reasons for the brand’s functionality. The advice would be, try not to over-do it.

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Social Media Commerce & E-Commerce

First off, we would like to start by comparing social media and e-commerce. They practically function in the same way, have similar benefits and cost-effectiveness.

You might think, if my E-Commerce is going strong, why would I possibly put any extra work in social media commerce? In general, this type of B2C communication happens exactly on social media. You must already have a website where you sell your goods and services, but let’s discuss certain Aces social networks have in this case.

Customers and Social Media

Nowadays, almost everything needs to have a social media account or a page to function well enough and obtain/maintain the customers.

The thing about shopping is, that the more comfortable it is and the less clicks you need to buy something-the more likely you are to purchase it immediately. Imagine what would be more convenient, following different links to certain products from each and every different post to than finally get to the website or immediately purchase the good straight from Social Media.

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Customer Support

Once a customer has decided to make a purchase on social media, they can directly message you via the platform they are using and it’s all happening in one digital space.

At some point, you might feel like this could decrease the visitors to your website, but don’t be fooled by that. A pleased customer that is swiftly navigating through your social media will want to visit your website for more information. It could be blogposts or more accurate infographics, but they will show more interest.

Stay engaged not only on Social Media Platforms, but also on a website to at least look at the reviews you’re getting from a long-term customer.

Mobile Friendly

Like we have already emphasized the importance of your website’s mobile friendliness, here we have an ultimate mobile-friendly shopping procedure.

Keep in mind, that due to people generally being in constant movement-they check most of their interests through smartphones.

Most Social Media Platforms if not all of them, have a mobile application on IOS and Android systems. Facebook and Instagram are greatest examples which are massively used and even though on Facebook the Social Media Commerce is still somewhat old-fashioned, Instagram has created some of the best shopping experiences for both-sellers and buyers at the same time.

Stay Updated

We would like to speak further of the “Shop” function on Instagram. What you do, is almost like carousel marketing-which you can find out more about in our article related to the subject.

Fenty Beauty and Lingerie Lines have been doing it for quite a while and here’s how it goes. You post an excellent picture of your product fitted on someone or something (depends on a product) and you pretty much tag the selling items with inbound links. That way, they transfer the buyer directly to your social media shop, where they can purchase what they liked in the graphic post.

You can later create a robot for Direct Messages which immediately texts the customer with a Thank You text for example. Possibilities are endless and worth exploring for sure.

Very Human Communication

Another Excellent thing about Social Media Commerce is the ability to create a bond with your customer that is on an emotional level. You create a certain form of online-living environment for them, not just shopping. The ease of contact on Social Media gives you a chance to show more of your characteristics as a person not just as a company, so that it doesn’t turn into a lifeless monotonous dialogue that is kin of boring. Keep in minds, connection happens on an emotional level first.

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