Christmas Marketing Campaigns

Christmas is one of the biggest seasonal trends of the year, so every company tries to be as prepared as possible by the time it comes. Christmas is full of good expectations and also full of golden opportunities for the digital market.

Creating content that will be attractive and joyous for different age groups is a very good idea. But first of all the Company should think about its purpose. There are different ways. They can create the kind of campaign which will bring the above-mentioned golden opportunities with monetary benefits as well. Or they can create a name for themselves with the Christmas Miracles and gain lots of impressed customers, who will work with them more seriously in the future. Or, with good planning, they can create winning content ideas.

Creating brilliant Christmas campaigns is something that most brands do because everybody tries to meet the day with new accessories or just new stuff and if they’ll be interested enough, they’ll get your products straight away.

Secrets behind the best Christmas Marketing Campaigns

Coca-Cola rather enjoys making Christmas commercials and the message that they convey all the time is that they’ll satisfy your every wish. To portray it they let us see family or just friendly interactions in their commercials. They always set up a great example of emotional marketing.

While creating the Christmas campaign Google used one of the most famous Christmas-themed movies “Home Alone”, seeing the 38 years old Kevin McCallister at home, being alone brings lots of funny memories and is always related to a good Christmas Adventure. It’s very interesting, and emotional and brings back childhood Christmas memories.

{CTA_BANNER_BLOG_POST}

Preparation for Christmas

There are lots of companies that use the Christmas market as an important backbone, which will be useful for their name and income as well. During the last couple of years, many trends changed, and many companies changed their strategies based on the new demands of customers and the situation around the world.

Mostly they had to consider the Covid-19 restrictions, but this Christmas will be different and more active. However, since Christmas fills everything with the festive spirit, it’s important to not miss the chance. This event connects the brand to the target audience.

Christmas Marketing on Social Media

It’s great when the company has Christmas-themed social media content because most people get information from there. Sometimes people don’t even know what they should buy. Even when they want to buy Christmas decorations, they will ask around, what seems to be more popular right now. When they want to find gifts for relatives, they will again ask around about it, because preparing so much could be very stressful besides having fun.

Having attractive Christmas Spirited Content available on Social Media at that time immediately attracted people toward us. When they see the well-designed content, customers automatically think that the brand is ready for Christmas and they can use the services.

First of all, changing the Social Media profile pictures with Christmas-themed elements already attract attention. It can be some complex illustration or redecoration of the company logo.

Christmas Themed Designs for Social Media

When working or redecorating social media for Christmas, it’s good to create a theme that will be filled with traditional Christmas colors: red and green.

However, not all brands want to get mixed up with traditional colors. Some want to have decorations that will make them stand out. So first of all the brand should determine its main goal, and what they are associated with and make content that has Christmas spirit but isn’t so traditional anymore.

There are lots of new trends which are filled with lavender colors. It’s great for design and is a very purifying, semi-pastel tone which is relaxing. Using ocean hues, shells, blue colors, or generally any element that can be related to the deep waters, could look good.

The company can decide to create more luxurious decors or use Botanical elements. Holiday-themed videos to share positive feelings with their audience. Creating posts that will be informative for the customers is very welcomed by them. For example, sharing gift ideas.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas, and dedication. Our expertise includes Social Media Marketing and so much more.

Instagram, Twitter, and Facebook are great social media platforms to connect with your audience, but did you know that there are actually over 10,000 social media channels out there to choose from? Did you also know that many businesses don’t even know about 80% of these channels?

Social media channels are booming, faster and harder than ever before. At the same time, many businesses know about their first or second favorite platforms. Knowing alternative channels gives your company a higher ranking in the search engine, more customers, and more engagement.

TikTok

TikTok joined the social network in 2018. It has gained a vast audience in a short time, which is expanding more and more.

Most Tiktok users are from the younger generation, Gen-Z, and that’s why some companies refrain from being active on Tiktok. But in the long term, TikTok may have the most potential because if you get Gen-Z loyalty now, you’ll have loyal customers for a long time.

Another big advantage of TikTok is that it allows you to create diverse, interesting content that may not necessarily be focused on your product but still brings people an emotional connection to your brand and sparks interest.

{CTA_BANNER_BLOG_POST}

Pinterest

If your brand’s target audience is women, you should start using Pinterest from tomorrow. Out of nearly 433 million monthly active users, a solid 80% are women, spanning almost every age category.

Pinterest is a tool for creating mood boards, so people look to Pinterest for all kinds of product ideas, interesting photos, and inspiration. Being active on Pinterest will increase your search engine visibility. You can also connect your website to Pinterest and attract customers from there.

LinkedIn

If your company works in the B2B direction, LinkedIn is an essential social media channel. But even in the case of B2C advertising, if you use the LinkedIn algorithm correctly, you can reach your customers in the 810 million LinkedIn audience.

On LinkedIn, you can share your company’s achievements and successes, as well as upcoming news about your products. Use it to find new employees and share more information with your target audience.

Reddit

Reddit is not a very popular social media app in the business industry because of its different algorithms and features, but people love to use Reddit. Reddit works as a forum where people share information and advice.

Because people like to communicate with each other, Reddit covers almost every topic in the world, and subreddits have many categories, according to which it is possible to find your target audience and study their needs and wants. Reddit also allows you to run ads and find content ideas.

WhatsApp

WhatsApp is one of the most popular messaging apps used by million daily active users in 180 countries to communicate.

For businesses, WhatsApp has an outstanding feature to improve customer support and communication. If your company doesn’t have a proper customer support system, you can fix it through WhatsApp.

The WhatsApp Business API can be used by companies as a customer service platform and makes it easier for customers to communicate with them, which increases trust and loyal customers.

Conclusion

While you may have heard of all the big social media networks, there are many smaller channels out there that could be incredibly useful to your business. By taking a few moments to look at each of these channels and how they can help your business, you might discover vital networking possibilities that, up to this point, were completely off your radar.

In the end, it’s up to you and your company to decide which channels it wants to integrate into its marketing strategy. But that shouldn’t stop you from doing your research and learning about alternatives if a channel you’ve been using no longer seems to be working.

What we offer

For more similar articles, make sure to scroll through our publications on Edana. And, don’t forget to check our services for expert-level assistance from your Swiss Digital Agency. Our expertise includes Social Media Marketing services and many more. Feel free to contact us anytime!

Digital and Fine Arts

Whether you’re a digital Artist, or work with classic mediums-there is always the huge number of viewers who love to watch the process from sketch to the finished piece. As a digital artist you might encounter a part of audience discouraging the modern mediums as “too easy” or not enough to be “Art”. But, don’t hold back on demonstrating your skills on either side, because what is true art has always been a questionable matter due to subjective views of aesthetics and beauty/skill of showcasing beauty.

Art lovers and viewers do have the specific taste for quite specific media content. So, let’s get deeper into the categories the target audience is very likely to enjoy. Also, most of the cases the target audience mentioned above is often looking for themed art. It could be about anything from politics to simple daily tasks and activities.

Product Showcase

A lot of beginners are interested in the products a professional artist uses to achieve a specific effect of a drawing/painting. Making reels for example showcasing some of your Masterclass paints or even brushes could get you quite a lot of attention.

{CTA_BANNER_BLOG_POST}

Keep in mind, that such content is simultaneously explanatory as well. If you want to tell someone jelly gouache is better than the regular one, you need to explain why. Also, lots of us love watching artists working in watercolor. We obviously notice, that our watercolors and brushes don’t work the same way. So, if you decide to film a more detailed content on your working process, don’t gate-keep the information about products.

In fact, keeping important yet available information to yourself will far likely damage your online image.

Coloring Book Strategy

Oh, the wonderful feeling of watching the video of color setting perfectly into the bold lines! A great deal of people love to watch the coloring or shading content. There is just something extremely satisfying about it.

Surely, simply sketching and coloring won’t do much of a job if you don’t use the hashtags and engaging captions on Instagram as well, but still-if you want to simply create the content that catches and pleases the eye-this is just the right one.

Giveaway Strategy

Now, artists are very well known for liking to either sell or simply keep the artworks to themselves (in most cases, not always and everyone of course). Yet, just sometimes you will have to gift away at least one piece. Consistency with content is great, but consistency with giveaways will only make your engagement better.

We do live in the times when artists don’t get paid too well, but we also live in the times where people cannot really afford a lot of genuine art pieces. A sketch of yours might be the work of art for your followers, so do not neglect the support and make sure to show appreciation via giveaways for example.

Pick a Theme

More or less, if you’re an artist-you know the pain of finding your own style. Now, you will possibly have issues in the beginning, but try to make your feed look aesthetically pleasing. What we mean is to have something common in every post-visually.

Almost like a handwriting you will just recognize anywhere.

Don’t forget the Watermark

Intellectual property is a huge deal, especially-online. Whatever medium you’re working with, make sure to apply the watermark with your name on it or the name of the page. The thing is, you might see someone repost your artwork without the credits and if there is nothing really on the image indicating that it’s your work-well, no luck in protecting this intellectual property.

Also, when applying the watermark, make sure it’s in a random area. If you put it too far on edges or corners-it will most likely simply be cropped. So, for the sake of your own work, don’t forget to claim your work with one simple watermark!

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Social Media Marketing and Forming Brand Strategies and many more. Feel free to contact us anytime!

Social Media is Taking Over Communications

In modern digital communications social media is crucial. If your company doesn’t have an Instagram, Facebook and LinkedIn accounts, for some of your potential customers it might even seem suspicious. The sole reason is, that everyone has it-it’s a contemporary social norm to have social media.

Also, social media is a great place to use keywords in form of hashtags which lead your target audience to your content. Yet, professionally controlling your social media engagement is not an easy thing-especially with switching algorithms and trending content.

Social Media and E-Commerce

E-Commerce has gained great benefits from social media platforms, especially the mainstream ones like Facebook, Instagram and TikTok. These platforms allow you to create engaging and interesting content of all sorts-from infographics to fancy videos and how to tutorials.

{CTA_BANNER_BLOG_POST}

Not to mention, that on Instagram you can directly create a shop which you can buy from via QR Code payment method. Some of beginner companies don’t even bother to create websites and stick to social media until they have good profits to create a professional website.

Funny enough, when we type in certain company names on Google Search and press the Website button-it is quite likely to find ourselves on the social media account. So, it’s clearly become a multifunctional platform.

Call to Action

We have to emphasize the fact, that Social Media Communications have made it easier for enterprises to launch campaigns which have high conversion rates and call the customers to action far more easily than before.

One of the smartest ways is the swipe up feature on Instagram Stories. First, you get to see the imagery to understand what the ad is about in the first place. Then, a text pops up informing you on a workshop, sale or basically anything you might be interested in. You do get a piece of information, but you want to know more so you swipe up. Afterwards you get another more detailed piece of information, but to find out about it fully-you get to press the link at the bottom.

Isn’t it great, how one feature of one platform simultaneously increases engagement on the social media platform, traffic on a website and CTR (click through rate). Which surely later helps with the company’s SEO rankings.

Social Media Trends

Well, relative to your target Audience-Social Media trends tend to change quite often. Also, there can be universal trends, which any business can follow. It’s best shown through Instagram Reels and TikTok for you 15sec. Video content examples.

One of the assets in content that can be universal-is trending music. It can become a hit due to this. Some sounds might even have very fitting lyrics to show off your work process, or to demonstrate the happy customer reactions. The rest is up to your creativity, even a trending TikTok dance can be acquired for Digital Marketing purposes if you think it through and give it context.

Keep Your Message Short

Lately all social media platforms are trying to be almost like TikTok. This means making content as short but informative as possible. Now that we are used to creative management of content-fitting it into the maximum of 15-30 seconds-it’s become less likely to sit through a 2 minute video or a huge post filled with unnecessary textual content.

This is possibly the biggest impact Social Media has had on our digital communications. So, if once you were told to write 10 page essays-now you better learn to turn those into 10 word sentences.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Social Media Marketing services and many more. Feel free to contact us anytime!

Marketing automation plays a major role in creating an effective marketing strategy. It is the adoption of tools and services to automate various marketing or sales activities to enhance efficiency. Any mission that does not require human intervention can be handled by marketing automation.

Some tasks, such as sending emails, scheduling posts for social media and others, can be handled by sophisticated tools and software. The tools and tasks may differ, but there are a few general rules that marketers follow when using marketing automation:

Assess marketing automation needs

Before implementation, marketers set the goals they want to achieve, ask themselves questions like: do I want to save time, increase team productivity and efficiency or do I need more accurate data? This helps them prioritize and use automation in a way that will increase their productivity.

Identify the audience

The first step is to carefully consider the current audience, customers or user base. This will help you understand the target market and with the help of information such as: demographics, behavior, psychology, etc. all this will help you offer better services and gain more customers.

Research and choose marketing automation tools

After setting goals and obtaining data, you need to analyze this information and choose the best software available to meet those needs. Once the necessary tool is found, it’s a matter of maximizing its capability to gain more benefits and increase the overall revenue of the business.

Implement, monitor, improve

With a clear strategy, marketers will implement the chosen marketing automation tool. They divide the tasks among team members, explaining everything they will be responsible for before and after the transition, from manual work to automation. Over time, the tool is monitored and changes are made, even during the process, to increase efficiency.

{CTA_BANNER_BLOG_POST}

What are the benefits of marketing automation?

No matter what the task is, marketing automation can help make your job easier. There are several things you can do:

1. Personalize

Marketing automation allows you to create more human interactions. By using user data, automation is able to gather, communicate, and schedule a mission around the user’s behavior and preferences, rather than randomly setting them. This will help your brand become memorable.

2. Eliminate manual tasks

A very good part of automation is that you can set it up once and it will work without your intervention.

3. Reduce costs

Not surprisingly, automation reduces costs and increases efficiency. Workers will focus on higher level tasks, which in itself will decrease the flow of people, this means employees will have better working conditions and stay with the company longer.

So far we’ve talked about achieving goals through marketing automation, but what exactly can be achieved?

• Improve conversion rates

The data collected through automation can be used to attract the target market and improve the conversion rate, by targeting the right user.

• Improve customer retention

There is no doubt that customer retention is just as important as acquisition. With tracking and reporting technology, automation tools can provide a business with instant updates on popular trends, allowing a business to react quickly to changes and stay relevant for a long time, for its users.

• Increase revenue

It’s not news that marketing automation increases revenue and sales. Thus, leaving manual tasks to automation and focusing on higher-level tasks brings efficiency and results in good revenue.

Conclusion

Marketing automation is a very important tool used to make work easier and allows employees to focus on their business goals; while getting results.