B2C Content Marketing

With the help of B2C Marketing the relationship between businesses and consumers who require their services or products grows. Companies use different tactics to promote themselves and their benefits.

With B2C Marketing you can directly communicate with customers and shorten the sales cycle. Consumers make final decisions based on their emotions and rational thinking as well, it’s a key factor that should be used while creating a marketing strategy.

Communicating with Customers via LinkedIn

LinkedIn is known as a professional social networking platform, that hosts numerous professional platforms and can assist you with the maintenance of your brand.

This platform can greatly benefit you in your working process and can help you to build a great brand image and awareness. Help you highlight your strengths and give you chance to show your audience your brand’s personality.

With this platform, you can inform everybody about product updates, tell them more about the company, have more communication with loyal and potential customers, and many more. The LinkedIn business profile creates the first impression for customers and lets them gain more confidence in you.

Know Your Audience

Communication is a key factor for any company, however, before you start interacting with them you need to know your audience and how you can get their attention. Working on your business profile includes choosing a professional profile picture, choosing a headline, going through keywords and etc. These factors get attention, but choosing the right content for the target audience is also important.

After determining what your customers are searching for or expecting from you, it’s easier to move forward, like you can add keywords to your summary, experience, and skills and not only upgrade your LinkedIn business profile, but also enhance B2C communications this way.

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Enrich Your Media on LinkedIn with Video Marketing

To improve your LinkedIn business profile, you can use a video marketing strategy as well. While building a professional image for your business, you can implement several videos on your profile, that will make your content more engaging. With video, you’ll be able to voice your thoughts and ideas and promote your business profile.

To make the best videos for your profile, make sure to include all aspects of your company in them, think again about what’s your target audience interested in, don’t overwhelm people with too much information, and don’t make the video monotonous as well. Choose the type of video that could be beneficial for you and be creative.

Use the Content Suggestions Tool on LinkedIn

With the content suggestions tool, you’ll see more easily what your target audience is interested in. It becomes more useful while the company works on content. Suggested content mostly includes trending articles, company news, etc.

After knowing what trending articles are amongst your target audience, you’ll have a clear idea about how you can manage everything on your account.

Use Hashtags for Your LinkedIn Profile

Using hashtags will increase the chances of customers finding your page. Besides, customers will know straight away what the content is about, and most of them will associate hashtags with ongoing conversations or communities. So it’s important to choose the ones that are suitable for your business.

Create a Newsletter to Grow Subscribers for Your Business Profile

Creating a Newsletter on your LinkedIn profile can be rewarding and has numerous benefits. It can showcase your expertise which will automatically influence your customers and will improve B2C communications. A well-written newsletter makes your business look more authoritative and trustworthy.

It helps you to build relationships with customers since you’ll be sharing valuable content. What you’ll see next is increased engagement, increased visibility, and a chance to stand out from the crowd.

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Promoting Your Brand with Hashtags

Social media brings more awareness to companies, making them more popular and easily reachable. Hashtags are used everywhere and always have a certain purpose. They create movements as well.

In a campaign, you’d be able to see how people are gathered and ready to follow the concept that’s related to your hashtag. But it needs to have a special meaning and the campaign has to be well planned.

A hashtag can be a word or a key phrase. They can be found mostly on social media posts and with hashtags, people who are interested in certain topics can look for specific content more easily. It will draw attention toward you and will make your customers more interactive.

How you can use Hashtags on Social Media

First of all, whenever you are using hashtags, no matter if it’s just one word or a whole phrase, you don’t have to leave space. You can put hashtags anywhere; it could be at the beginning of your post or at the end.

One of the biggest advantages is that you can attract customers who weren’t your followers or subscribers before.

To make hashtags as beneficial for you as possible, you need to know how to create and use them. There are lots of hashtags and many are popular, you have to choose the kind of hashtag that can help customers to reach you easily and help you establish a long-term relationship with them.

Hashtags have to be short, simple, and memorable. But they have to be specific as well and while creating them it’s important to consider what people are searching for more frequently and what keyword connects you to them.

Different types of Hashtags for Social Media Engagement

Using the right hashtag is one of the most critical parts. That’s why different industries use different types of hashtags based on their content.

Industry hashtags are frequently used and while using them it’s important to discover how you can stand out in a competitive environment.

Niche hashtags are useful when searching for more specific terms and generally highlight more specific parts of the industry.

Brand hashtags, of course, help you find information about any brand, its products, and its services.

Let’s not forget celebration hashtags that will be related to specific holidays and celebrations. There are more different types of hashtags that make sure that the new information that the company wants to share will be easily discoverable.

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Get Creative

Hashtags help you to get attention and share new products or services with a target audience, however, what’s more important is that you can share your values with them and create a community that will help you to share your ideas.

Being creative and putting a message in simple words isn’t easy, also it has to be something that people are interested in at that time.

Successful Hashtags Campaigns on Social Media

Domino’s Pizza created a campaign that included lots of important points. They created the hashtag – #LetsDoLunch and attracted numerous people and they made sure that every person who would use the hashtag in their tweets would get a discount on pizza. It’s no wonder that the campaign was successful.

#PutACanOnIt is one of the most memorable hashtag campaigns from Red Bull. People who got interested in this campaign only had to do one thing, simply put a can of Red Bull on buildings, people, etc. This campaign had numerous entries.

It’s amazing how simple but well-thought hashtag campaigns can attract people toward you. When people find the idea in your hashtag that they like, they are more than happy to get involved in with your company and stay with you long-term.

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Importance of Organic Reach

Organic reach is the number of people who have seen your posts on social media via unpaid distribution, good organic reach helps companies to become more successful.

One of the solutions for long-term success is using organic marketing strategies. Organic marketing is the natural attraction and conversion of truly interested and motivated people into loyal customers, and for this process, the company is just trying to be in the right spaces rather than pay for advertising.

It’s a great way to show the audience your brand image in a new light, interact with customers, drive traffic to landing pages and after gaining attention start working on keeping the customers with you long-term.

Trending Sounds Attract Attention

When people create posts for Instagram, or upload pictures or videos, they always check the environment and how they look, they might even memorize dance steps for one specific video while recording it. People plan the whole process carefully especially when they want to get as much attention as possible and increase the number of followers.

While working on this process they can’t just forget about the sounds that will be in the video. And they don’t choose random sounds, it could be any song that they like, their target audience might like, or just could be something that almost every people use now.

Trending sound is a sound that you can hear very frequently. Strategically choosing the audio will help you to attract potential buyers and make them interested in any specific service or product.

While choosing the trending sound, you can just take a look at the trending playlist or check the competitors and see what works for them.

Improved Engagement and Better Branding

Sharing videos with trending sounds and making them memorable improves the engagement of the audience. But besides that creating different songs and audio also can make the brand very memorable.

Using trending sounds also increases the chances of your video becoming more popular and well-known on social media, it could again attract more customers.

Checking other reels will give you information about the competitors, but another great advantage is getting new ideas through this process. Creating and posting videos on Instagram is a great way to connect with your target audience.

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Organic Reach and Social Media Platforms

While working on social media platforms companies use all the available tools to ensure that they’ll reach as many people as possible. Organic posts should bring more customers to companies.

After choosing the social media platform, the company should determine which products and services they will promote and how. The message on every organic post should be very clear.

Since visual marketing attracts more people, it’s important to use different images and videos, they are the first thing that catches the eye of the audience, they need to have high quality and should be able to clearly convey the message of the company.

The whole content should be closely related to the target audience to make them more interested and help them find common ground with the company. 

Increase Organic Reach with Trending Sounds on Instagram

Instagram reels are a great way for brand growth and help you to boost your engagement levels as well. It gives you the chance to show the audience your services or products in a fun and memorable way.

The most notable advantage is more customers viewing your company, and you have a chance to reach a broader audience. Also, you’ll see increased sales. The company has the chance to show its personality to the target audience, and tell them about its main goal and values.

Many businesses create the kind of Instagram reels that show the customers how their business is run and what’s happening behind the scenes. Seeing how the company is working on daily bases and how much effort they put into their work is very interesting for customers.

Most companies use trending sounds successfully to increase their organic reach on Instagram. For example, makeup brands use reels to show how much quality their products have and how they can be used.

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Social Media Engagement and Brand Awareness

Every company tries to track its progress, they want to see how brand awareness grew, how the target audience can be influenced, and increase social media engagement levels of course. That’s why it’s important to focus on Reach and Impressions and track them.

Reach is the number of people who see your content, while Impressions are the number of times your content was displayed, it doesn’t matter in this case if anybody clicked on it or not.

Not everybody will read and check the content of any company, but at least the Impression can show you that the content was delivered on somebody’s feed.

To figure out the effectiveness of the campaign companies track the progress of both of those metrics. Tracking Impressions is important to not annoy the customers with lots of ads while tracking Reach will help you to figure out if there’s something wrong with your ad. Because if many people got to know your ad and didn’t try to contact you that means that most of the users weren’t satisfied or impressed with something.

Facebook Reach VS. Impressions

On Facebook, you’ll see three different types of reach. Organic reach will let you know how many people saw your ad campaign organically, as in for free, in their News Feed.  Paid reach shows you how many people saw your paid advertisement, like paid Facebook ad for example. Viral reach shows you how many people saw your ad via their friend’s stories for example, or how many checked it after their friends commented on it or shared it.

Facebook impressions have three categories as well. Organic impression again tells you how many people came across your content that was free. Paid impression tells you how many times your paid ad was displayed. A viral impression is how many times users came across your ad via their friend’s stories. Also, users might have seen it when their friends shared the ad, liked it, or commented on it.

Instagram Reach VS. Impressions

Instagram can track reach and impressions for creator and business accounts as well. Based on your reach Instagram can tell you what’s your top-performing content. Also, you’ll be able to see impressions as well and see the performance during a specific time frame.

What’s more interesting you can also know approximately how many people saw your content but aren’t really your followers, which is very useful information for lots of brands.

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Twitter Reach VS. Impressions

Calculating Twitter reach is a little bit complicated, so the platform doesn’t really use this metric. However, it can track impressions for you. Twitter impression tracks how many users have seen your tweet.

On Tweet Activity Dashboard you’ll learn more about your most well-liked tweets and get to know more about impressions and engagement metrics.

Reach, Impression, and Your Marketing Strategy

Marketing strategy needs information to become successful, that’s why it’s so important to follow certain metrics. For example, increased reach means increased awareness, and that’s why that type of information is important.

Every post and every decision should be made with the target audience in mind. The key factor is knowing your target audience. Also, it’s important to check the content that’s more frequently shared and liked.

Impressions make sure that the information will be delivered to your target audience, at least they will come across it and will have a chance to see it if they wish so. So again analyzing and monitoring engagement metrics will help you create a better marketing strategy.

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Importance of Photo Editing for Business

Nowadays people actively use social media and they have many different reasons for that. For example, to post news about themselves, share new posts or photos, get to know more information about their favorite brands, and the world, and just reconnect with their friends.

The relationship between social media activities and photo editing is very interesting. Since images are important for your brand, you can use photo editing software to create brand-aware edited images. Customers feel more confident with your brand when they see how well you present yourself.

Besides brand building, it helps you to improve your sales. Increasing the quality of your image will show your customers your products in a better light. You’d find many examples in fast-food marketing as well.

The company can achieve credibility and seem more respectable. After professionally editing images, you can actively use them on your social media to attract more customers.

PhotoDirector Essential

People of all experience levels use this software to edit pictures since it’s very beginner-friendly. Also, you can use advanced editing tools and since it gets updated regularly you can use all the new advantages that come with it. 

PhotoDirector Essential is basically a combination between Lightroom’s photo processing and organization functions and Photoshop’s powerful editing.  You can get a high-quality picture in just a couple of clicks. It has very good photo management tools, you can experiment with blur effects, layer filtering, adjust alignment or use it for basic editings, like adding or cropping text.

Photoscape X

Photoscape X can help you edit several images at once. Besides photo editing, you can use it as a GIF creator, screen capture device, RAW image converter, and more. You can use several color effects as well, which include the color splash tool, selective color adjustment, and color replacement effects.

Its design seems complicated at first, but numerous people use it to edit their photos more quickly. It’s very beginner-friendly so after studying the layout and the basics of this software, you’ll see how many benefits you can get.

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Fotor

Fotor is very unique photo editing software because of its range of color adjustment tools. There are numerous adjustments for shadows, brightness, tint, and so on. It’s easy to navigate so most people get used to this software very quickly.

Lots of companies use this photo editing and graphic designing solution to create cards, invitations, and fliers. Also, Fotor can provide you with a collection of stickers, lots of users use them for their images or cards. Designers can add custom text as well to designs and share them on multiple social media platforms.

GIMP

GIMP is also known as the GNU Image Manipulation Program. Besides photo editing, numerous people use this software for animation editing and other requirements as well. GIMP’s features include high-quality photo manipulation, original artwork creation, and graphic design elements.

You can use a wide array of tools; however, the interface is a bit complicated. It’s important to understand more about this software to use all the basic and complex photo editing solutions.

How to Choose the Best Photo Editing Software?

There are lots of amazing solutions for photo editing and this is only a small list. Despite having an opportunity to get the maximum results out of these options, it’s important for the company to find the software, which will be more suitable for them.

First of all, the company should know what they want to do, because certain software might have more features, but it’s more important to use the features that suit your needs best. So if the software has more features, it automatically doesn’t mean that it’s the best solution for you.

Just write down the features that the software must have or you would like to have. You can also check the customer support that the photo editing software can provide you with and go through the training material. Also, try to choose the software that gets updated regularly.

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How Social Media Scheduling tools are used

Social media scheduling tools are used by numerous companies since people always expect them to be socially active. It’s essential for any brand.

Scheduling allows you to plan your social media content in advance, which is very beneficial for lots of companies. This way you can ensure that you’ll always have new content on your social media. You can even schedule tweets and posts.

Social Media Marketing tools ensure activity on social media, but it doesn’t mean that company shouldn’t interact more with customers. It’s better when you log in to your account at least several times a day and interact with people who follow you on social media or try to reach you via the channel. Scheduling tools can let you see who has replied to your post or commented, this way you can engage with customers immediately.

Scheduling and Trending News

It’s important to monitor the scheduled content as well. Something surprising and unexpected might occur, like an earthquake for example. Using the scheduled content just might not be appropriate anymore, so it’s important to frequently monitor what’s going on on social media and around us.

Managing social media requires time, that’s why social media scheduling tools are so useful and important. There are several important scheduling tools that are important for social media and are free to use. It’s important to know how you can use them.

Tweetdeck

It’s a great scheduling tool for an individual or a team who only manages the Twitter account. It’s owned by Twitter so can’t be used on different platforms, is great for scheduling tweets and is free to use.

You can add columns with search terms, they are customizable so you can add, move or delete them depending on your needs. You can manage multiple Twitter accounts, schedule Tweets that will be posted later, build Tweet collections, and more.

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Hootsuite

It can be used for many different platforms, however, with Free Plan, you can manage two social media accounts. It’s a well-known scheduling tool and has several pricing options, including Business and Enterprise accounts.

You can easily publish your engaging content on any social media. Small, medium and large businesses use Hootsuite to manage their accounts. You can have access to customizable feeds that show you all the social posts, also it can provide you with a highly flexible post composer and scheduler. It’s useful for tracking mentions of the brand, products, or keywords that you are interested in.

Buffer

Buffer helps you to build an audience. It helps you to create click-worthy content, build an engaged audience, will help you to save time, and coordinate with ease. Buffer is frequently used by publishers, e-commerce, businesses, and more.

Buffer contains features that give post suggestions to users, and gives information on the number of clicks, retweets, likes, favorites, mentions, and potential views each post has. Buffer has paid plan as well which would give you access to additional features.

Sendible

Sendible has been operating for years and has been evolving with time. Besides scheduling content on your social media, you can use it to publish posts on all the leading blogging platforms.

You can use Sendible’s Content Tool and Google Alerts as well to find and share high-quality content for your followers. Also since Sendible includes Canva integration you can create social media graphics with it.

Sendble can give you great scheduling features, can help you with brand monitoring and can help you with content recommandation tools as well.

Socialoomph

Socialoomph as well has been operating for years. It has a plain interface but can provide you with numerous benefits. It offers you numerous ways to create posts, you can schedule or just queue your posts. You can use Socialoopmh to post to your blog, create content for it, and then publish it at set times.

You can use its competitive features for many different reasons, you can monitor your posts, and customer engagement levels and you use all of those services on Facebook, Twitter, Pinterest, Tumbler, and LinkedIn as well.

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Importance of a Successful Teaser Campaign

Whenever new products or good news are coming from different companies, they don’t give up information straight away. The main purpose of the teaser campaign is to create curiosity in the target audience.

One of the advertisements of Mercedes is a great example of Teaser Content. Instead of showing the new car model, you see two friends talking over a car. One of them wants to buy it and is making his friend envious since nobody has bought this car yet and he’ll be the first. At the end of an advertisement, you can just judge the whole situation and imagine for a second how great it must be to have a car like that, but still, they don’t show you the car.

Begin Early and Utilize All Channels

Communicating early and describing how new products can benefit your audience and staying mysterious is a big effort that ends with profitable results. While delivering news, it’s important to imagine how the readers would feel, and what would they be interested in.

Customers should feel anticipation about what’s coming, which means keeping a nice balance between being informative and being teasing. New teaser content should bring excitement and the company should be ready to actively share news via different channels.

Don’t reveal too much too soon but make it worth it

People love solving puzzles, if you’ll make them believe that this interesting process is worth of their time, they’ll be more than happy to follow you.

It’s important to use the language of urgency. It’s not important to complicate things, even very simple words can trigger desired results. The idea of teaser content is to make the customers believe that if they won’t start following you, subscribing to you, or getting to know your brand now, they’ll miss a big opportunity. There is no better time than now to be with your company.

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Increasing Social Media Engagement Levels

Posting teasing content in interesting ways always attracts attention. You can do it with images, videos, articles and etc.

For example, you can just post an image, where only one part is visible and ask the followers what it could be in their opinion. You can turn it into a contest as well to attract more attention.

Share small parts of videos or just take some words that are used in the video and create another post from them and share.

Teaser content can be about old services or products as well. This way you can show off them in a new light. Like for example take any product that was popular before but you can’t sell now. Think about what was the value before and how can it be used now. Ask the customers via social media any question that’s related to your product without revealing what it is. Say a couple of words about how it can be used now and when you’ll think it’s time, reveal it.

This way company doesn’t need many finances, nor much time, basically there’s nothing to lose and there’s something that can be gained.

Increasing the Brand’s Sales

The most interesting part is how the human mind tries to deal with puzzles. Puzzles have to be completed, everybody knows that, but we do the same thing with everything. As in when there’s a new movie and you don’t know the ending, it’s only natural that halfway through it you’ll start thinking about how it’s going to end. If you’ll be right, you’ll be happy.

The main reason why teaser content works so well and as end result becomes very beneficial and profitable for the Brand’s sales is our above-mentioned habit.

People like puzzles and mysteries and they like predicting how they can be solved. When you show them your unfinished product image and they don’t know what it is, they’ll start predicting what could it be. And since the teaser content will have many positive elements and will be designed from the beginning to create excitement, people will start finishing your product in their minds with that excitement.

Teaser content gives the company great freedom to assert its audience again and increase its income.

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Compelling Content as part of the Modern Marketing Strategy

Nowadays many companies invest their money, time, and energy in different content marketing strategies. Content Marketing is all about attracting and retaining a clearly-defined audience. The ultimate goal that can be achieved is profitable customer action.

The main focus is on creation. The most important element that everybody should consider is the creation part, but after that, the companies should choose carefully where they’ll distribute their creation, then make sure to attract customers and analyze the results. No matter how profitable one strategy seems, it needs to be improved all the time to adapt to the new trends and all the changes that come with time.

First of all, it should be determined who is the target audience, what kind of content is important for them, and how it can be delivered to them.

Set Up a Group Brainstorming Session

The first step is to determine the most important value of the company, which will become an important part of the new content and make sure that it will be useful, and entertaining for the customers. Since almost everybody tries to do some internet research, the content has to be interesting and helpful.

The group that works on content should research what’s happening right now. It’s important to research other companies and check the competitors and the post titles which are more popular on their webpage.

The group should work on the news as well, just follow daily updates on the internet. They have to know which trends are starting to become more popular now, which ideas would be more useful for improvement and research frequently asked questions.

After going through the forums, it’s easy to discover what people are looking for and what they are interested in. When they ask questions, it means that they are interested in a certain topic and require help. Observing these kinds of questions is a good way to get another winning content idea.

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See What’s Trending

It’s easy to check the popular trends on social media, the best part is that inventing new conversation topics to redirect people somewhere else is not necessary. You can just get involved in the current trends and make them work for you.

When we observe such trends, different academic writings, just blog posts or forums, going through the comment section is another advantage. No matter what kind of content we want to create, we have to research everything related to that and find ways to understand more about people’s opinions.

Another option would be to communicate with the clients, let them participate in different surveys, do the interviews or just use the records that are available to get a better understanding of their interests and minds. Attracting people to do surveys can be done via giveaways as well. When people can get a gift from the company, of course, the chances of them participating are only increased.

Building your Winning Content Idea

Since most industries need different target audiences and have different values as well, they want to find the content idea which is more suitable for them, but after so many ideas being gathered up and tried out around us, it’s hard to be inventive sometimes.

The result should be getting more customers and drawing in the target audience. After coming up with an idea and creating the content, comes the next element of great importance, it’s making the content famous. If people don’t know about its existence what’s the point?

After brainstorming about the content ideas, it’s important to evaluate all the internal resources and think one more time about how executing the plan could help the company. It’s important to determine the specific timelines as well, for example when the company should start to work with the content idea.

Design and a good website experience always improve the user experience and customer loyalty.

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