Non classé Social Media Marketing (SMM)

A recent trend in advertising is Viral Marketing

A recent trend in advertising is Viral Marketing

Importance of Viral Marketing

The goal of viral marketing is to inspire your customers to share information about your products and services via simple communication or the internet. In this case, your customers are sharing a marketing message which is directly related to you and can be used as a great sales technique.

The importance of viral marketing was clearly highlighted via social media platforms as well, where you can see viral messages in different formats, like for example memes. It can increase your reach and customer base but needs a specific approach to give you good results.

How Your Company Can Benefit from Viral Marketing?

Viral marketing has numerous advantages that could benefit your company. First of all, you can lower advertising costs. When you have a proper customer base, viral marketing can make your customers do the promotion for you.

Vital Marketing can help you grow in very little time but everything doesn’t have to happen in one day. Steady improvement will reward you with long-lasting results. Brands that go “viral” gain credibility, recognition, and trust easily. You’ll attract more customers as well because people always feel attracted to trending topics.


How Viral Marketing Can Be Used?

Numerous famous companies use viral marketing to maintain their great performance in the market. For example, ALS used viral marketing very successfully when they started Ice Bucket Challenge. They managed to increase the awareness of people and gathered donations as well.

Lay’s has used viral marketing as well with the help of popular bloggers. Viral success stories are related to Dove, Oreo, and many others. Viral marketing can be a little bit unpredictable. You need to know your audience and consider what would make them engaged with your viral content.

Viral Marketing Characteristics

Viral marketing is related to several important aspects that will help you to take another successful step in your market. Those aspects are the message, messenger, and environment. You can use just viral marketing or make it part of your new campaign, but anyway paying the necessary attention to those aspects will show you better results.

You can use several tools to gain the attention of customers and make them more emotionally involved in your campaign. You can use videos, games, images, etc. It’s a quicker and less expensive option for your company.

What You Have to Consider

Viral Marketing can help you grow rapidly because it has a huge place in social media platforms and people share viral content frequently. It will increase your customer base and will help you to reach new markets as well. But in order to become more visible, you need the right tools as well.

The content itself is very important. You should be simple, understandable, and interesting because people don’t like complicated things. You should create a positive and beneficial environment, and avoid negativity as much as possible. Also, customers should be sure that sharing your content won’t affect their privacy and will be secure.

How Can You Make Your Brand Go Viral?

Viral marketing is driven by emotions, and so are the customers. So focusing on emotions and all the emotional triggers hidden in your content is crucial. In order to evoke emotions, you need to tell stories as well. Make them get to know more about you and make them interested in sharing your content.

Be creative and create content that will differ from others. Give them a chance to be more interactive. You should be active on social media platforms as well; your activity will affect your customers’ activities as well. Also, be more transparent with your customers.

How to Start a Viral Marketing Campaign

First of all, you should know what your main goal is. Some of the companies that use viral marketing are already well-known around the whole world, so you need to know, do you want to improve the brand’s image or just want to increase brand awareness.

Find out more about your target audience, what are their interests and expectations, and determine from where can you reach them more easily. You can use different trends and hashtags as well to get attention, but you should be more attentive toward the content to ensure that a wider audience will get the correct messages.

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Non classé Social Media Marketing (SMM)

How to use Dupe Tendencies to attract Various Target Audiences?

How to use Dupe Tendencies to attract Various Target Audiences?

Importance of Dupe Tendencies

One of the most frequently used solutions to attract various target audiences includes dupe tendencies. Numerous brands increase sales with dupes and their social media platforms. After determining what makes your product more valuable, you can try to use dupe tendencies to attract more people toward you.

In order to attract a loyal target audience, you need clearly defined goals, good knowledge about your products, about your customers, and great communication with them. Dupe tendencies make this process more interesting and profitable.

Increased Demand for Dupe Products

Dupe products are all over social media platforms and always garner attention. Most of the dupe products are always related to perfume and cosmetics. Businesses benefit a lot from dupe products because they arouse interest in various target audiences.

For example, the younger generation is very interested in them. They use social media frequently and search for products that could be similar to more expensive brands and easily accessible to them. Most of them might not have a big budget but all of them want a specific smell and look, that will be associated with quality, beauty, and class.

Promoting such products will attract numerous customers to you, and a good marketing strategy will help you to keep them as your loyal customers. Also, when people use dupe products that are similar to certain expensive brands’ products, they start thinking that expensive brands must have greater quality and greater products.

Using Dupe Tendencies in Marketing Strategy

Dupe tendencies which are frequently used in marketing, refer to duplicates. They are the products that your company owns, and have great similarities with more popular brands, but they just need a good marketing strategy to become more visible on the market.

Strategies that are using dupe tendencies are very profitable for the company, but you need to plan everything carefully. Having a duplicate product or something that might be similar to another brand’s product, doesn’t mean that you are copying something.

You have to be clear to your customers and let them know, that you have a product, that is on par with more successful and famous products and can be purchased more easily from your company.


Personalized Dupe Tendencies for Your Target Audience

Customers value personalization. They want to have unique products, something of value that they can trust and happily use in their daily lives. Customers pay more for personalized products, but they also appreciate products that they have heard about and know very well.

So when you see a dupe alert on social media or anywhere else, you know that you are looking at a product that is original, and unique but has the features of another more popular brand, which might not be easily accessible.

For example, Cherry Smoothie by Zara for women is a floral, fruity fragrance. But it smells like Tom Ford’s Lost Cherry. There are numerous examples like this around us and lots of companies integrate these discoveries into their campaigns and day-to-day life.

Understand More About Your Products

When Zara launched “Fabulous Sweet” people started speculating that it was a dupe for Amani Rouge Malachite, but in fact, there are people who say that despite having some similarities with Armani, it looks more like a perfume from Paco Rabanne, Lady Million Fabulous.

What makes Zara special is that it’s not a copy, has originality, has the ability to charm you as any other more famous brand, and also manages to be more accessible to a wider audience.

You have to know what makes your product unique and use similarities that it might have compared to other brands to your advantage. Those similarities could become very important for you, it can increase the value of your product in your customer’s eyes and make you more competitive in your market.

How Businesses Can Use Dupe Products

When businesses try to come up with new products or want to promote old ones, they have to consider several factors. Intellectual property is very important and newcomers or already well-established brands always respect that notion. Dupe products always follow this notion.

You can use different marketing strategies, that would be similar to different brands, but it’s essential to not lose your originality. You need a trademark, a significant trait that will be unique for you.

Consider how your product could be related to other brands’ products and then see what kind of marketing strategy they have. Using the same plan won’t benefit you, but you can get several great ideas about how you can make one for yourself.

Become More Visible on Social Media Platforms with Your Dupe Products

Nobody can copy your look, nor can you copy theirs. And no matter how many similarities exist around us, there are always ways that can make you stand out among more or less competitive brands.

While the dupe products aren’t the exact replicas and have different quality and prices, it’s important to consider how it will affect the brand generally and create a good marketing strategy to get the best results. Dupe products are frequently promoted on social media platforms and always attract attention. There are numerous people who look specifically for them.

Immediate impact and profitability might not be the case, but careful planning and consideration of what’s happening on the market will help you to get the maximum results from your resources.

What We Offer

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Growth Marketing & Growth Hacking (EN) Non classé Social Media Marketing (SMM)

Best Performing Newsletter Templates for Digital Marketing

Best Performing Newsletter Templates for Digital Marketing

Benefits of Using Newsletters

Newsletters are frequently used for marketing purposes for multiple reasons. They help you to promote your products, increase sales and keep your customers updated. Newsletters help you to increase engagement levels as well.

When some companies struggle to organically reach their audience on social media, they decide to use newsletters. It will help you to have a general idea about your target audience.  Also, in this way, you’ll be able to constantly keep your brand in customers’ minds.

Communication and Customer Lifecycle

With newsletters, you have a great advantage to increase the awareness of your brands. You can continue to educate your customers about your brand, notify them about product launches, and seal the deals more easily.

With a good newsletter, your brand can increase orders, lay the groundwork for future purchases, maintain relationships with your customers and constantly remind them why your brand is important and what are the benefits of communicating with you.


Astra is a Multipurpose WordPress theme that has numerous templates to create newsletters. It has free themes and premium options as well. Besides design, you can achieve great quality with its help and leave a lasting impression on your customers.

It’s compatible with email marketing tools, is SEO friendly, and works well with WordPress plugins as well. Astra is built on speed and has great performance levels. This template is used by numerous different industries.



SmartMag is another newsletter theme from WordPress. You have a big choice regarding colors and images, also it has several plugins which tremendously increase its performance.

With the aid of SmartMag, you’ll have access to numerous demos with colorful designs, each demo can help you to build your content.


Newspaper is another WordPress Newsletter theme, which has multiple types of design. It has numerous features, like content blocks, ad blocks, and image blocks. It has a vast selection of colors and fonts and is highly responsive. To get the best results you just need to have a little bit of knowledge about WordPress.


Flash is another WordPress theme that can be used for newsletters. It’s free but has premium versions as well. The type of newsletters that can be created with Flash, is used by many different businesses.

Flash supports WooCommerce and other important WordPress plugins, it’s also compatible with email marketing tools. With its numerous design elements, you can create exactly what you want.


Uncode is a multipurpose WordPress theme with a newsletter demo. It has numerous important tools, flexible content blocks, compatibility with numerous plugins including Wooommerce, and so on.

One of the most important aspects of Uncode is attractive designs, which are beneficial for different types of companies to create a newsletter that will be informative and original as well. Another advantage is fast loading pages and of course, it’s highly responsive.


Another newsletter template that is frequently used for digital marketing is related to OceanWP. It’s beginner-friendly so numerous users benefit from it and create great newsletters with confidence.

It gives you flexibility when you are working on design, and contains numerous useful elements and functions. Also, another advantage that this template has is how it can follow SEO practices. It’s highly responsive and has a great support system. OceanWP has free and premium versions as well.

Choose the Best Newsletter Template for Digital Marketing

It’s not easy to choose the best newsletter template when you have numerous options, so it’s better to choose the one, that’s not just popular or famous, but is more suited to your needs. While delivering information with newsletters, you have a chance to show your originality to your customers via the visual aspects that you’ll have there.

Always try to use tools that will make your ideas seem more clear and more attractive. Most of these templates are highly responsive, have numerous tools, can help you create newsletters in no time, and ensure that the quality will be great. You just have to consider what you are aiming for and plan accordingly.

What We Offer

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Non classé Social Media Marketing (SMM)

How Retention Emails Can Easily Increase Your Company’s Sales

How Retention Emails Can Easily Increase Your Company’s Sales

Importance of Retention Emails for Your Company

Retention emails ensure that customers whom you gained will stay with you and won’t stop interacting with your company. One of the most important aspects for companies is to make sure that besides gaining new clients, they won’t lose their old ones.

Emails shouldn’t be scarce and not very frequent as well. To determine what would make your customers more involved with your company and keep them at your side, you need a good email marketing strategy. As an end result, you won’t lose your audience and also you’ll be able to improve your performance levels.

Email Marketing and Retention Strategy

Customer retention revolves around several important factors, including customer satisfaction and customer engagement. You can provide your existing customers with retention emails and make sure that they will stay loyal to you.

When written correctly emails can become powerful retention tools for businesses. Using retention emails is a cost-effective solution, and also it keeps you active in customers’ minds and life. Also, you have a chance, to show more of your character to them.

Reach Out to Your Customers

While going through the mailing list, you might see that you have customers who haven’t interacted with you properly for various reasons. Instead of giving up you can use numerous options to remind them again of your value and try to establish a connection with them.

At first, you provide your customers with welcome emails, you can introduce yourself to them, notify new customers about your products and services, and generally make a good first impression.

You have to identify customers who are in limbo and remind them again what’s your value, how they can benefit from interacting with you and why should they stay with you.


Get Your Subject Line Right

Reaching out to customers is important, but if they won’t open emails, no matter how much you send them, it won’t have any positive results for you. The subject line could be crucial for you, it’s the part that triggers the interest of your audience or makes them delete your email.

The subject line should be short, but it should be able to let the customers know what your email is about. It should be engaging, intriguing, and eye-catching.

Communicate Product Value with Retention Emails

It’s essential to let know your customers that your products are valuable and they will benefit from purchasing from you. A well-planned email has the power to showcase your value and increase your company’s sales.

Let your customers know how you can help them to overcome their pain points and how you differ from your competitors. Give them suggestions, and options, tell them about the wide array of uses of your products in a friendly way, don’t bombard them with extra information, and be honest. It’s necessary to establish good communication to avoid being seen as overbearing and pushy.

Leverage What’s Working for Your Existing Customers

Your existing and satisfied customers are a great source of information for you. Based on their feedback and by observing them, you can always conclude how your products satisfy their needs and expectations. You can use this information for your retention emails and ensure the improvement of your company’s sales.

Optimize Your Emails with Templates

Templates that are used to create engaging emails are one of the biggest advantages that companies use. In this case, you have multiple choices to design your emails the way you want, use additional tools to enhance their effectiveness, and ensure the success of your company.

Templates have different plans, free and paid ones as well and each of them has unique features. They can provide you with analytics as well and generally help you to manage your mailing lists better.  You just have to choose the content of your retention email, what are you going to promote, and how you are going and reestablish your connections with your customers.

To understand more about this topic, you can check another article as well about – “Top 5 Email Marketing Platforms for Your Business”.

What We Offer

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Digital Consultancy & Business (EN) Non classé Social Media Marketing (SMM)

E-Book Marketing Strategies for Amazon’s Kindle 

E-Book Marketing Strategies for Amazon’s Kindle 

Importance of E-Book Marketing

Promoting your book on the internet to get the audience, make them interested, and improve sales, requires a good marketing strategy. No matter how good the e-book is, with so much information on the internet and so many options, it won’t sell itself.

When you publish a book on Amazon, people already expect that it will have high value because they see it on their trusted platform, you just have to make them interested enough to buy it and read it.

Since so many books are added to Amazon’s Kindle, it’s crucial to create a unique plan that will work for your e-book, while following marketing rules.

Benefits of Kindle Publishing

Marketing strategies can make your e-book successful and give you an opportunity to be flexible as well. You can make changes or add extra content to the book based on your wishes and also based on the requirements that your marketing strategy needs.

You can create your unique cover, choose how the formatting will be presented, and so on. All of these aspects including additional options can work well with your marketing strategy and let you showcase your originality.

Identify Your Target Audience

First of all, you have to know who is your target audience and how they differ from others, what they are interested in and what would make them invest their time and money in your e-book.

Create intrigue and build anticipation in your audience. Before publishing your e-book on Amazon’s Kindle, inform them about little snippets of your content. Create excitement and increase awareness of your e-book via social media, newsletters, and advertisements.


Use Social Media Platforms

Using social media platforms will be beneficial before launching your e-book and after publishing it as well. In this case, you have a chance to spread information about your book and then have an excellent opportunity to keep attracting readers.

Use teaser content, because social teasers can offer you great flexibility and help you achieve the state of excitement you need. You can use interesting facts from the book, key quotes, and so on. You can use Facebook ads as well to promote your e-book and make more people interested in your page.

Set Up a Conversion Funnel

You need clearly defined ways that will help you to get more loyal readers and will help you to produce additional leads. Leads have to be turned into customers, this is the end goal. The conversion funnel consists of several important aspects.

The first aspect that you have to work on is awareness. It’s all about making your book more visible, you have to ensure that people know about it. The next step is interest. After completing the first step people are aware of your e-book, but they have to be interested as well. Engaging content, good offers, and memorable designs will help you out a lot.

Get to Know More About Kindle SEO

To ensure your success you need to know more about the aspects of Kindle SEO since on Kindle you’ll be competing against numerous publishers. SEO on Amazon ensures that your product will be more visible compared to other options.

With Kindle SEO Amazon gets information about your book and its content, so it will be categorized properly. When you follow the rules of Kindle SEO, you can be sure that your e-book will be one of the first in search results.

Amazon ranks your book based on its relevance. You need to know more about keywords as well. Keywords have to be descriptive. Consider search volume as well, like they have to be searched frequently. And make sure that any keyword that you’ll choose will bring you sales.

Set Up Online Book Tours and Fan Engagement Events

You can use social media to set up online book tours, which is a great way to achieve your marketing objectives. This tour could include information about the authors’ websites and social media platforms.

As for fan engagement, it can take lots of forms. They might comment on your social media posts, share your book on their social media platforms, attend your book tour, etc. Your fan engagement rates will help you understand more about your marketing strategies.

Identify your marketing goals that will be rewarding for your e-book and use the guidelines that Amazon’s Kindle can offer you. This way your strategy won’t clash with the basic rules of Amazon and you’ll have more chances of success.

What We Offer

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Non classé Social Media Marketing (SMM)

Top 5 Email Marketing Platforms for your Business

Top 5 Email Marketing Platforms for your Business

Importance of Email Marketing

Email marketing is one of the best ways to promote your brand and keep in touch with your customers. In marketing strategy, emails will help you to reach your desired goals.

Email marketing is great for not only communicating with clients but also attracting more audience towards your brand. Keep in mind what’s your goal and who’s your audience and create your strategy accordingly.

Benefits of Using Email Marketing Platforms

You can use numerous platforms in your business to get the best out of email marketing. Email marketing software can manage your contact lists, helps you create well-designed and compelling emails, and you can also check if they were opened and read.

Good email marketing ensures that your customers will be filled with enthusiasm, and also keeps them more involved with your brand. You can enhance your outreach to them and also it’s a cost-effective solution that can be very rewarding for your company.


Mailchimp is frequently used email marketing software, which can be used very easily and also helps you to evaluate customer engagement levels. You can analyze your email responses and see graphical representations of data.

Businesses greatly benefit from Mailchimp since it can schedule campaigns for you and also provide you with reports. Mailchimp is frequently used for e-commerce as well. You can design your email with numerous tools and ensure the success of your products.

Good email leaves a good impression and makes the company seem more valuable and trustworthy in customers’ eyes, so this solution can increase sales and promote your brand as well.


Salesforce Pardot

Pardot is a software that can help you with email automation, email campaigns, and lead management. It’s used by numerous marketing organizations and plays a significant role in B2B sales as well.

It can help you to check customer engagement levels, and their behaviors, create reports regarding general performance, and so on. Pardot contains numerous complex and useful tools, but still, it’s very easy to use.


Campaigner is a great choice for any type of company no matter what they are representing or how large they are. It has numerous features that can be useful for big industries, like for example autoresponders and automation workflows that can’t be found in every software.

Campaigner can make any strategy that you have created to attract customers more successful and make them more engaged in your company’s activities. You’ll connect with your target market with more impressive emails and will let them know additional information about your company and products.


HubSpot is another solution for email marketing. It contains numerous tools that are beneficial for different marketing campaigns. You can save all the information about your customers on its CRM and attract clients with several well-defined solutions, like through lead forms, live chat, etc.

It’s a great solution because of its numerous marketing capabilities and helpful online training resources. HubSpot is an all-in-one marketing solution so, besides emails, you can use it for your blogs and social media posts as well.


Sendinblue is a great option to use for your business’s growth. It’s very effective and has several plans, free and paid ones as well. Sendinblue has an intuitive drag-and-drop email editor as well.

It will provide you with reports and analytics and help you manage your mailing lists. Also, it has numerous templates so you’ll be able to quickly manage your tasks, and it has a support team as well.

Choose the Right Email Marketing Platform

There are numerous different types of emails and software, so the company should know what they are trying to achieve and create emails that will be closely related to its image and goal.

You can create engagement emails that will be focused on keeping clients engaged with your company, or newsletter emails, that will keep your customers updated about the news of your company.

Transactional emails update the customers about their purchases and survey emails help you to get feedback from your target audience to check their satisfaction with your products and services.

So choose what types of emails would you like to send, think about what they should look like or contain and choose specific software based on that.

What We Offer

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E-Commerce Development Social Media Marketing (SMM)

How can AR Try-On Filters Boost your E-Commerce Sales through Instagram?

How can AR Try-On Filters Boost your E-Commerce Sales through Instagram?

Instagram E-Commerce in Full Action

An Instagram business account that already contains full information about your brand and has numerous followers can make your day very busy. You have to manage your product catalog, choose photos and appropriate captions and hashtags on daily bases, check the newest trends, and sometimes depending on current circumstances drastically change your strategies and work differently.

Business life on Instagram is very busy and full of surprises. You need to adapt to changes, be creative, and make your page seem as interesting and unique as possible. However, there are certain options that can make your content more interesting, let you gain more customers, help you increase sales and also generally improve lots of aspects for you.

Types of Instagram AR Filter

AR filters can combine computer-generated effects and real-life photos and videos, it’s a combination that can mix up virtual and real visuals. They are frequently used by users for their stories and reels and can be beneficial for different industries as well.

Some AR Filters can adjust colors, so brands can use this aspect to their advantage and just use their colors while creating stories. Cosmetic brands can use beautifying AR filters as well when introducing new products and make the process creative.

Quiz filters can actually help brands tell their customers news in a fun way or introduce a new campaign. Real-world filters can be beneficial for numerous companies no matter what kind of products they have because you can place 3D virtual objects in reality.

What’s the Benefit of Using AR Filters for E-Commerce?

The real shopping experience highly differs from online shopping. So e-commerce requires more creativity to keep customers interested and give them a great shopping experience. Filters can give them a sense of reality in the virtual platform from where they are going to purchase their chosen product.

AR filters that make whole content more interesting and let the customers see products in a better light are always profitable solutions. Appropriate filters can enhance the positive features of any product and influence the decision-making process. When you’ll make customers confident in your brand and capabilities you can be sure that the clients who were intrigued by your creativity and quality will come back to you.


How to Increase E-Commerce Sales with Instagram AR Filters?

AR filters brought new experiences for customers and become important tools for sales for many companies. Customers love the fact that they can bring new objects into their reality via AR filters.  You have a chance to explain the values of your products to your customers and be sure that the information to your target audience was delivered successfully.

Well-informed clients become more engaged in your brand. As an end result, you can have higher conversion rates. The action that filters evoke on your Instagram business page is the most important factor that makes the general audience more aware of your brand and increases sales.

How Brands Use Instagram AR Filters to Increase Sales

One of the best examples is how L’Oreal uses filters to increase sales. They use a fashion AR App, where clients can try on different makeup tones via filters and decide which one they like the most and will buy.  They noticed that people tried out numerous filters before making the decision, so this is an option that can be time-consuming, cost-effective, and profitable as well.

Adidas can help you out with try-on filters as well to make the final decision about buying any product. Other popular brands include Burberry, Gucci, H&M, ASOS, and many more.

You can enhance customer experience and increase e-commerce sales with this additional tool, which will make customers feel more comfortable. They will be sure about their purchase and more inclined to come back again. These types of experiences are required on market now since the digital world is very special for numerous people. You can just go through AR filters that are in existence right now and choose one that will help you showcase your products in the best light.

What We Offer

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Branding Non classé Social Media Marketing (SMM)

How can Multilingual Content increase your Social Media Reach?

How can Multilingual Content increase your Social Media Reach?

Why is Multilingual Marketing Approach so Trending?

Using a multilingual marketing approach gives businesses the possibility to be globally well-known and accessible. Worldwide interest increases sales and helps brands to break all geographical barriers. Using a multilingual marketing strategy will be another advantage over your competitors. It can also increase traffic and customer engagement levels.

Using English as the main language is understandable since you’d be able to reach a wider audience, but adding more languages would give your company more advantages. What you’ll have to do is to translate your website and your social media content into multiple languages.

This approach is trending right now because of several important benefits, like how you can reach more people and generally increase your brand awareness. Also, customers gain more trust in you, translating your content into their languages shows them how much you care about them and they have a chance to understand the whole concept of your company better.

Multilingual Digital Marketing in Business

Before expanding your reach on global levels you should know more about the specific details of cultural, geographical, and economic differences between different countries.

Expanding the audience is great, but every country has different cultures, rules, requirements, and expectations. Multilingual Marketing won’t have great results just by translating content, you have to fit in, and mix up in a new environment.

Businesses benefit greatly from this strategy for multiple reasons. It’s a great chance to get involved in foreign markets and get to know the products and services that work well there. You can get loyal customers, stay in their country’s market and provide them with not only foreign, but local products as well, or try and bring the product that you discovered there in your country. It’s a great chance to expand and move forward.


How you can Increase Social Media Reach

Multilingual content has a positive influence on social media platforms as well. You can use it to increase your reach, visibility, and popularity. Using different languages will help you to gain more followers and subscribers and will help you to connect more closely with them.

Since social media platforms offer you numerous tools to express your ideas and the status of your brand, you can get more opportunities this way. You show your customers that you respect their culture and want to improve their experience.

So multilingual content on your social media is essential to get a wider audience, be more visible and easily accessible, and create partnerships while being on foreign markets, it will increase your reputation and brand loyalty, will be cost-effective and finally, your business will grow naturally.

How to Build a Multilingual Social Media Presence

To have a powerful multilingual digital presence in numerous countries, you need a strategy containing several important factors. First of all, you need to know your audience. You need to research more about them before working on social media strategy. Look through different local companies, check international audience research, social media habits, etc.

Set your goals, there are some things you want to expect and also, some things that you should expect from a different environment, and your goals should revolve around those factors to give you results.

Also, choose the right platform and decide how do you want to post. You can have separate accounts for each language, have multiple translations in one post or post separately in different languages on the same account.

Embrace Social Media Tools and Trends

There are numerous social media scheduling tools that are free to use, and help you to manage your platforms and social media campaigns as well. You can read more about this topic in one of our articles _ “Best Free Social Media Scheduling Tools to Boost your Social Media Campaigns!”.

The core of any successful social media strategy is high-quality content. New trends that are visible on platforms could be used to make customers more active on social media as well.

Find the right hashtags and keywords, something that’s suitable for your chosen country. Use images, and visuals that have high quality. Images tell stories but in different cultures, they tell different stories, so make sure that they are suitable for customers and don’t contain any sensitive content.

What We Offer

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Growth Marketing & Growth Hacking (EN) Non classé Social Media Marketing (SMM)

Use Quote Posts to increase your Social Media Interactions

Use Quote Posts to increase your Social Media Interactions

Power of Quote Posts for Social Media Interactions

Social media platforms actively and successfully use quote posts. They make the whole content more interesting, they are easy to read and understandable and numerous people find most of them inspiring.

Quote posts can be engaging and can help you to increase customer activity on your platforms. Quotes are different, but funny, engaging, and inspirational quotes as well will make them see more value in your brand.

Quote posts can be focused on too many topics besides inspiration, they can be related to leaders, industry trends, education, information, and more. It’s a powerful tool that can persuade your customers to see the best in you.

Quote Posts Can Be Easily Consumed and Engaging

There are occasions when companies have too much information that they need to share, it’s essential for them, but not many customers are ready for information overload. It doesn’t mean that company should withhold anything. It’s not an option.

With quote posts, you give your audience a short version of your content. On different social platforms, companies post short quotes, and people who are busy scrolling easily stop, because a quote is short and informative and when it’s well-designed, it grabs attention immediately.

After that people who get interested in more can read the longer version in the comments or check the links that are related to the post.

You can use case studies, presentations, etc. But don’t overwhelm your post with too much information about your company and don’t use too many links.

Create Quote Post That Arouses Emotional Response

Nowadays connection between the digital and the real world is strong. So when people go to social media to find something new or relax, because the use of social media is natural and is related to so many reasons, short and impactful sentences grab their attention instantly and leave their imprint on their minds.

Quotes that can arouse emotions are far more memorable and immediately make customers want to interact with you. The art of expressing sentiments and emotions has a good impact on the general audience and builds trust.


Use Inspirational Quote Posts for More Social Media Interaction

Inspirational quotes can be very memorable. You can highlight your goals and tell them a short story based on your history as well. Like how you struggled with any product or service, or when you just had a hard time and then just what you did to change everything.

You can use examples from different industries as well, but using your story as motivation for others can be very inspiring and engaging. You will give your customers another chance to relate to you and interact with you.

How to Work on Visual Parts of Your Quote Posts

Social media content actively requires visual elements; people also consume visual information faster. Posts that have more visual elements garner more attention and are easily noticed on the news feed and increase customer engagement levels.

Also, algorithms favor content that has better quality and better visual parts. Images, design and anything related to the visual part has to be chosen carefully because customers always judge how you present your brand.

Numerous apps and software give you access to editing features to create logos, edit images, and create backgrounds for your quote posts. One of the examples is Wondershare PixStudio, it’s a great platform for creating Quote Posts even when you don’t have advanced graphic design skills.

How to Choose the Best Quote Post for Your Social Media Platform?

First of all, you have to consider what is your message and how would you like to share your visions. Determine from the beginning what kind of target audience you have, and what’s their general personality and interests.

Based on this information you can determine what kind of quote is more suitable for you. You might have to use funny quotes one day because there is a holiday coming and everybody is in high spirits. You can also inspire, and motivate them.

Use famous sayings, use more positive quotes, there are numerous ways. However, don’t use only one option, and don’t make your content seem repetitive. While inspiring quotes are good, an overdose could have a negative effect. So choose what fits your company the best, design it for your social media account and then go viral.

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For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Social Media Marketing, Growth-Hacking, and many more.

Social Media Marketing (SMM)

How to Upgrade your Business Profile on a LinkedIn Platform for Better B2C Communications?

How to Upgrade your Business Profile on a LinkedIn Platform for Better B2C Communications?

B2C Content Marketing

With the help of B2C Marketing the relationship between businesses and consumers who require their services or products grows. Companies use different tactics to promote themselves and their benefits.

With B2C Marketing you can directly communicate with customers and shorten the sales cycle. Consumers make final decisions based on their emotions and rational thinking as well, it’s a key factor that should be used while creating a marketing strategy.

Communicating with Customers via LinkedIn

LinkedIn is known as a professional social networking platform, that hosts numerous professional platforms and can assist you with the maintenance of your brand.

This platform can greatly benefit you in your working process and can help you to build a great brand image and awareness. Help you highlight your strengths and give you chance to show your audience your brand’s personality.

With this platform, you can inform everybody about product updates, tell them more about the company, have more communication with loyal and potential customers, and many more. The LinkedIn business profile creates the first impression for customers and lets them gain more confidence in you.

Know Your Audience

Communication is a key factor for any company, however, before you start interacting with them you need to know your audience and how you can get their attention. Working on your business profile includes choosing a professional profile picture, choosing a headline, going through keywords and etc. These factors get attention, but choosing the right content for the target audience is also important.

After determining what your customers are searching for or expecting from you, it’s easier to move forward, like you can add keywords to your summary, experience, and skills and not only upgrade your LinkedIn business profile, but also enhance B2C communications this way.


Enrich Your Media on LinkedIn with Video Marketing

To improve your LinkedIn business profile, you can use a video marketing strategy as well. While building a professional image for your business, you can implement several videos on your profile, that will make your content more engaging. With video, you’ll be able to voice your thoughts and ideas and promote your business profile.

To make the best videos for your profile, make sure to include all aspects of your company in them, think again about what’s your target audience interested in, don’t overwhelm people with too much information, and don’t make the video monotonous as well. Choose the type of video that could be beneficial for you and be creative.

Use the Content Suggestions Tool on LinkedIn

With the content suggestions tool, you’ll see more easily what your target audience is interested in. It becomes more useful while the company works on content. Suggested content mostly includes trending articles, company news, etc.

After knowing what trending articles are amongst your target audience, you’ll have a clear idea about how you can manage everything on your account.

Use Hashtags for Your LinkedIn Profile

Using hashtags will increase the chances of customers finding your page. Besides, customers will know straight away what the content is about, and most of them will associate hashtags with ongoing conversations or communities. So it’s important to choose the ones that are suitable for your business.

Create a Newsletter to Grow Subscribers for Your Business Profile

Creating a Newsletter on your LinkedIn profile can be rewarding and has numerous benefits. It can showcase your expertise which will automatically influence your customers and will improve B2C communications. A well-written newsletter makes your business look more authoritative and trustworthy.

It helps you to build relationships with customers since you’ll be sharing valuable content. What you’ll see next is increased engagement, increased visibility, and a chance to stand out from the crowd.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Social Media Marketing.