Social Media Marketing (SMM)

Marketing Lessons from Starbucks Coffee

Marketing Lessons from Starbucks Coffee

Starbucks is a Truly Outstanding Company

Starbucks ranks as one of the world’s most profitable as well as widely recognized companies. They provide high-quality coffee and an unparalleled customer experience. But, customer interest isn’t high only because of coffee. Starbucks knows how to deliver products to consumers and what kind of marketing strategy will help them.

Good marketing research would clarify many other factors that are important. For example, they don’t only use traditional marketing to sell products or services. They use many different types of marketing as well, including inbound marketing and content marketing.

Additionally, many locations have been modernized to include more warm lighting, welcoming colors, couches, etc.  To add to its uniqueness, there are also outside seating areas. Starbucks provides a completely original and exceptional experience for customers.

Define Clear Vision

It is critical for successful marketing to develop a clear vision, strategy, objectives, and targets. To be productive and effective, you must carefully consider the 4 Ps of Marketing, which are product, pricing, place, and promotion. It’s tough to figure out many different attributes about your products without specific goals in mind.

Currently, Starbucks Coffee Company is one of the biggest leaders in its industry. Starbucks’ motive was quite evident from the very beginning. They managed to become one of the world’s leading suppliers of the highest-quality coffee while staying true to their beliefs. Furthermore, Starbucks consistently aimed to be far more than just a brand. Starbucks is a way of living for a number of customers.

Define your goals and what you want to accomplish. What do you desire to symbolize in the coming years for the wider audience? This way, you’ll be able to turn your company into an industry leader more successfully.


Product Diversification and Personalization

One of the biggest and most notable aspects of Starbucks is its originality. It appears through multiple minor aspects but supplies the brand with tremendous strength altogether. Starbucks is known for its exceptional level of diversity as well as personalization.

They transformed a simple coffee into a full-fledged brand featuring distinct names, flavors, and customizations. Diversification made it possible to boost potential gains, stabilize financial results and improve customer relationships.

Starbucks is the “leading source of the finest coffee,” because it targeted peoples’ preference for personalization. Many customers, for example, are able to alter their drinks depending on their personal tastes. Distinguish yourself from the other businesses around you with fresh marketing techniques as well as unique digital solutions, much like Starbucks.

Giving customers the capability to alter and customize things is certainly something you could do as well. You might be able to improve engagement and brand loyalty. You could, for example, provide customized packaging, custom engraving, or the opportunity to select from an array of other possibilities.

Use social media platforms frequently. You’ll be able to share information about your latest developments with greater efficiency with your potential customers. Gather customer feedback, respond to customer inquiries, offer personalized promotions and discounts, and overall reinforce your relationships with them.

A Consistent Brand Experience

Starbucks’ key marketing technique for gaining loyal customers is brand consistency. Even though certain locations provide regional variations, the vast majority of the menu is exactly the same across the entire chain. Customers can visit Starbucks hundreds of miles from their homes. But still get the same cup of their favorite coffee they generally drink on a daily basis.

People find stability to be comfortable, so most of them appreciate the captivating familiarity that Starbucks possesses. Additionally, consistency is showcased by their logo, colors, fonts, and other visual components that makeup brand imagery.

The design has been modified from time to time. However, the original symbol remains immediately identifiable. It has been a driving force behind many profitable scenarios. Brand consistency will help you to improve the visibility of your products and brand loyalty.

You can increase customer satisfaction and your revenue with it. For instance, they attempted to alter their morning menu a couple of years ago. But they went back to their normal drinks because suddenly a lot of customers lost interest in them.

Ethical Marketing

Starbucks’ social networks are constantly bursting with content devoted solely to ethical themes. Many customers recognize them as an ethical premium coffee location. Starbucks is especially passionate about human rights, equal work opportunities, and improvements to healthcare. They are extremely dedicated to fulfilling their social and environmental duties.

They frequently present their efforts on social media. This tactic works quite effectively. Besides enjoying a great cup of coffee, numerous customers feel as if they are contributing to society whenever they visit Starbucks. Ethical marketing should assist you to stand apart from the rest of the competitors.

Rich History of Communication and Interaction

Starbucks has a long and illustrious history of engaging with its customers, most notably through social media channels. Starbucks employs a multiplatform social media strategy involving Facebook, Instagram, and YouTube.

Every single one of them is utilized in a quite distinct manner. Starbucks actually developed an Instagram account for the Pumpkin Spice Latte. It was a very fun and creative approach and became popular very quickly.

Another big win that they enjoyed was the Unicorn Frappuccino campaign. It generated hundreds of tweets and mentions, transforming customers into an online social media army. Everybody was eager to get hold of the color-changing, flavor-changing beverage.

So, using social media platforms will be beneficial. Also, you could let them know about the promotions including, discounts and contests and attract more people towards you.

Packaging and Aesthetics

Starbucks uses its products as a direct source of advertising and a means of increasing brand recognition. Their combination of minimalist creativity and traditional color palettes effectively tell their consumers their core beliefs. The coffee cups are an excellent representation of this strategy.

On the surface, they appear to be quite simple. Yet despite this, the components they contain express the brand’s message. Its cups are immediately identifiable due to a unique siren image.

The basic design brings out its outstanding quality, and eco-friendly materials emphasize the ethical nature of business operations. Starbucks’ designs not only differentiate its offerings as premium products but also set it ahead of other beverage brands.

Edana’s Suggestions

Edana is a Swiss-based digital marketing company. We have an extensive group of highly qualified professionals. They are determined to take on the challenges you’re facing and assist you in achieving your goals.

As it has been defined marketing is one of the best solutions to improve your business with entirely novel approaches. Our Publications provide great pieces of advice regarding topics that involve Social Media Marketing and Search Engine Optimization (SEO).

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Why is Digital Marketing Healthy for Healthcare Industries?

Why is Digital Marketing Healthy for Healthcare Industries?

The Rise of Digital Marketing in Healthcare Industries

Digital marketing has established a strong presence and is highly valued in the healthcare industry, proving to be a dependable ally for any Med Tech-based solutions as well. With the emergence of digital health/digital healthcare and remote patient monitoring (RPM) in the modern world, it is necessary to adjust marketing strategies to ensure the success of novel concepts, products, and services in the market.

Healthcare businesses can take advantage of the many different digital marketing solutions to reach out to their potential customers, patients, and representatives through different online channels. Digital strategies allow them to provide their consumers with the right information. This type of marketing offers a cost-effective way to increase conversion rates and customer satisfaction. It also helps them to market their products and services more effectively, increasing their visibility in the market.

The use of digital marketing tools has become increasingly popular among healthcare companies in recent years. This is due to the benefits it can offer, such as increased presence in the global market, the ability to offer more products, and the ability to build a larger, more loyal customer base. This has made it an invaluable asset for those in the medical industry looking to boost their performance.

Digital marketing refers to many concepts and solutions, so while choosing which path to follow, traditional marketing, inbound marketing, content marketing, or something else entirely, it’s easy to get confused. Health care Industry has lots of specific aspects and requires careful marketing research.

While considering different types of marketing and all the additional solutions you should not forget about the 4 Ps of marketing as well, which are Product, Price, Promotion, and Place. All the above-mentioned solutions and other options that will be discussed in the article would benefit greatly from the addition of the key factors of the 4Ps. Using all the available options in a smart way to promote different health care services will help you to build brand loyalty as well.

The Pharmaceutical Business is Switzerland’s Growth Engine 

To demonstrate how you can leverage the power of digital marketing in the healthcare industry, contemplate the pharmaceutical business, which in itself is Switzerland’s growth engine. There are numerous types of pharmacies, and it is important to take into account this factor when developing a digital marketing strategy. The solutions for all of them differ.

Several solutions are required to use the power of “digital” to enhance your pharmaceutical business. To begin with, it is essential to produce value-driven pharmacy content because people possess complete access to various social media platforms and are exposed to a wide range of information daily. It’s hard to surprise them.

Nevertheless, value-driven content will instantly grasp their attention and will make them perceive you in a favorable light. You can share this content with them via different social media platforms. Also, you could enhance your webpage with the benefits of SEO to be on top of Google search results and present yourself to customers better.

In the age of e-commerce and online shopping, you could even collaborate with influencers. Numerous people struggle with making decisions, particularly when they haven’t tried certain alternatives. This means that they might make decisions based on suggestions made by influencers. Also, use an online messaging app to better interact with your target audience and make them see you as a trustworthy and dependable assistant.

Paid advertising, which can be done with Google ads or Facebook ads, is another excellent alternative. Choose the social media platforms that your target audience uses the most to keep them updated and interact with them more easily. It is essential to conduct extensive research because many important factors vary and require a different approach depending on particular regions. For example, in Switzerland, it’s important to consider at least the language factor while working on specific cantons.


The Impact of Digital Marketing on Consumer Behavior

The healthcare industry has undergone significant changes. It underwent extensive development, became accustomed to new trends and innovations, and established new goals. Any factors that can affect customer experience have changed as the industry has evolved. Individuals with an interest in healthcare organizations or anything else no longer pay only for services. They pay for their satisfaction as well as the quality of services. In the modern environment, where information can spread rapidly from one part of the world to the other, digital marketing is among the best ways to boost your business, gain more market visibility, and be regarded as more trustworthy by customers.

People frequently seek advice from others. Humanity has always relied on “word of mouth,” to transmit information through oral communication. People still rely on this option, but it has taken on more digital forms. For example, social media platforms are one of the best ways for businesses to increase consumer awareness of their brand. Customers will be able to interact more easily with you, will obtain valuable understanding and awareness of a wide range of topics, and will develop more faith and confidence in you. You can also get feedback from your customers, which will help you grow your business. The digital revolution created a “digital consumer”, so you’d need more digital solutions to successfully interact with them.

Digital Marketing Strategies for Healthcare

It’s vital to create a good strategy that will be more suitable for your industry, because using solutions that appear to be effective for other industries, will not produce good results for you. To begin with, digital marketing draws more people to you via various communication channels. Since people frequently choose different medical organizations and personnel with the help of digital solutions, it’s a frequently used option by your competitors as well. Not using it will decrease your competitive advantage and market opportunities. After attracting more customers towards you, strategies such as retention marketing will help you to increase your fidelity rate along with your credibility.

To create a winning strategy for yourself, you must consider all aspects of Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising, and many others. Search engine optimization would help you with content creation and performance optimization, but keep in mind that the best SEO strategy is always based on tailor-made audits and strategies. Social media strategy would help you to increase customer engagement levels, leads, and followers.  

With paid advertising, you’d be able to optimize conversion rates, increase profits and rapidly improve your performance in the market. You have to keep in mind that the best strategy is always the one that was specifically created for you. Also, keep in mind that digital marketing agency pricing in Switzerland mostly depends on different requirements and expectations that certain companies have. You just need to figure out what is the best solution for you.

Best Digital Marketing Practices for Modern Healthcare

In order to make your marketing strategy effective you need to plan it correctly and avoid some pitfalls. The main best practices to follow are a bit different from other industries. However, a lot of crucial points are shared with other verticals. So, first of all, let’s review the basic foundations of successful digital marketing campaigns:

  1. First, you need to define the right target audience and study them. This segment of people should represent the ones who are really inclined to buy your products and services.
  2. Then you need to determine the right communications channels where you can capture their attention.
  3. Then you need to find and deliver the right marketing message. The message could be different depending on the channel where you are broadcasting it. It helps you to convince the target audience to do business with you.
  4. Pay special attention to content. It will clarify what you represent, and what your true value is. You’ll reach more customers and will increase your sales.
  5. Be attentive and follow the newest trends. The strategy needs adjusting after some time because new trends, strategies, and digital developments always demand more innovation. Basically, you have to keep up with the time, which flies very quickly in the business world.

Now let’s see how this can concretely apply to a typical healthcare industry company. We will take the example of a B2C company manufacturing skin cream and selling it both directly to end-consumer through its own e-commerce solution and through a network of resellers across the globe. First of all, when defining the target audience, you’d have to research the age, social status, demographic characteristics, and views related to them.

Identifying the target audience, identifying their characteristics, understanding more about their interests, and finding ways to reach them better will make the sharing of your products and services easier. Taking actions that are well aligned with your audience will help you to have more strategic goals and will boost your visibility as well. You can showcase your own advancements and they can benefit more from you.

Using the correct communication channels with the correct people will help you to find the right marketing message that would demonstrate the professionalism, dedication, reputation, and trustworthiness of your company and team and would help you to satisfy every single inquiry of your target audience. You’d be able to create a solid ground for success for your company no matter what kind of communities, regions, companies, or consumers you are dealing with.

Edana Recommendation

Edana is a Digital Marketing Agency based in Switzerland. The specialists of our team develop and implement the most appropriate growth strategies not only in Switzerland but worldwide as well. To learn more about digital marketing and what it can do for you, read on publications of Edana. Contact us at any time to discover even more and decide on a course of action. Our team can assist you through the digital world to produce outcomes that are equivalent to those achieved by industry leaders.

Search Engine Optimization Social Media Marketing (SMM)

Digital Marketing Agency Pricing in Switzerland: How Much Does It Cost?

Digital Marketing Agency Pricing in Switzerland: How Much Does It Cost?

Factors That Affect the Cost of Digital Marketing Services

Companies can benefit a lot from Swiss Digital Marketing Agencies, but the prices, services, and many other important factors have to be considered carefully. You and your agency should work well together to develop and follow a winning strategy.   

The pricing mostly depends on different requirements and expectations. Many different pricing models are used by digital agencies in Switzerland. You can choose the one that is more suitable for you. These pricing models include hourly rates, fixed project rates, unit pricing rates, performance pricing, and value pricing models.

Expectations and Goals for Growth

Keep in mind that using the methods that were successful for other companies might not have a good impact on yours. That’s why you need a personalized digital marketing strategy to become an industry leader. Your Swiss digital marketing agency will help you with exactly what you need to turn your ideas into reality. Determine the marketing budget, goals, and approaches from the beginning. Try to understand more about your Swiss agency as well.

Packaged Pricing

In this case, you’ll have various services from which you can choose. It gives you clarity about what you can expect and what you will get. The price starts from 3 000 CHF per month but it can be customized based on your needs as well. After seeing the results, you might have a better idea about what else would you need additionally to ensure your continuous growth.


Search Engine Optimization (SEO)

To have a good SEO you need to research important keywords, create an SEO strategy, create a content plan, do the SEO analysis, etc. The Swiss digital marketing agency is helping you with everything. Usually, when agencies in Switzerland sign a contract with you, the time frame indicated in the contract is 12-24 months.

The set price varies from 1 000 – 10 000 CHF in a month. SEO is very effective but needs time. But still, carefully think about the options presented to you. Because SEO needs time, but it doesn’t need forever to show you results.

Pay-Per-Click (PPC) Advertising

Pay-per-click advertising is a fast and effective way to reach your marketing goals. Also, it’s very easy to measure and track. When you want to implement this option in your strategy you might need at least 2000 CHF. But don’t be surprised when you’ll see that the prices of good pay-per-click advertising can easily go up to 10 000 CHF, or even 60 000 CHF.

Keep in mind that this is not the amount that you pay fully to your Swiss agency. Your agency is helping you with strategy in order to help you achieve success. But the agency takes approximately 15-25 % out of the whole amount that you are paying, the rest of the money is used to execute the plan.

Basically, no matter what kind of platform or ad format you are using, with PPC you need an advertising account, then you have to create ads, set the maximum cost that would be paid for each click, and pay the money when someone clicks your ad. That’s where you’ll need to use the rest of your money. That’s also the reason that makes the price so unpredictable. You need to know how you’ll use this strategy to determine approximately how much you’d need to pay.

Email Marketing

Successful email marketing can help you to create personalized content for your customers. It can help you to collect feedback and surveys, increase your sales, and communicate with your audience. It can help you reach the right people at the right time. You’d be able to provide your customers with more interesting and valuable information to enhance their loyalty toward your brand. On monthly basis, you would need a minimum of 300- 5 000 CHF.

Social Media Marketing

Your Swiss agency can arm you with many great benefits when they are using social media marketing strategy for you. For example, Edana helped Manor Centers to turn their social media channels into growth drivers. Edana’s team conducted an in-depth audit of the brand’s digital channels to help the company meet its objectives better.  

Great SMM can help you to engage with your audience, improve your brand image, increase sales and conversion rates, boost website traffic, build partnerships, etc. You’d reach your target audience more easily and introduce yourself better.

In this case, a digital marketing agency is taking care of your online presence on social media platforms where most of your customers are active. The price range is 900- 20 000 CHF. The exact price depends on what you need to do to fulfill all of your goals.

Website Design

A well-designed website is a great solution for attracting more customers. Website decides a lot when it comes to sales, conversion, customers, etc. But the prices are especially unstable here, because besides having basic requirements, like good design and user experience you might have other specific requirements.

You can discuss your requirements with your Swiss agency. If it’s not something drastic you’ll fit into certain price ranges without a problem. The minimum price for a good website is 3 000 CHF.

Content Marketing and Inbound Marketing

Content marketing will help you to keep your audience with you longer, you’ll have more trust from them, and you’ll generate more and better leads. When you have a great content marketing strategy you are closer to being a leader in your industry. Inbound marketing as well can help you to attract more people to your brand with content. It can help you to establish great relationships with your customers. The minimum price is 1 500 CHF per month.

Website copywriting as well is a very interesting and useful option. Your digital marketing agency in Switzerland will write content for you that will benefit your website and its activity. It could be blog posts, landing pages, or product pages.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Digital Marketing Agency in Switzerland can help you with effective solutions in Switzerland and other countries as well.

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What is Online Reputation Management in Digital Marketing?

What is Online Reputation Management in Digital Marketing?

Importance of Online Reputation Management

Online Reputation Management (ORM) is related to monitoring and managing a brand’s image using online tactics. Monitoring reputation is a great chance to evaluate how your customers are viewing your brand. Following specific guidelines will help you to improve your relationship with your target audience and will let them see your brand as a pillar that they can depend on and benefit from.

Monitoring and Managing Key Media Categories

There are several key media categories that are important for brands. Owned media which refers to your website, blog, and social media platforms is great for understanding how your customers react to your brand’s information.

Earned media has great importance as well, since customers frequently research brands and always pay attention to information that they come across. Shared media will help you to understand what people are saying about you.

While monitoring paid media will let you know if other businesses are trying to affect your reputation in some way. Constantly monitoring and managing these aspects is rewarding and informative.


Maintaining a Good Brand Image

Nobody is safe from bad reviews or negative comments, no matter how good they are. Also, they appear unexpectedly and might have a bad influence on some good and beneficial projects that you are running now.

But there are solutions, that you can use from the very beginning to deal with everything immediately. There are several important factors that could help you to develop a good Online Reputation Management Strategy.

Reputation Research

The power of the internet will help you to determine numerous things about your reputation, like how people look at you, what they expect from you, etc. Use keywords for your research and think about how others might look for you on Google or social media platforms. For example, it could be your business name, major products or services, or any term associated with your business.

The Connection Between ORM and SEO

Whenever customers are trying to make a buying decision or want to check out different services, they are turning to search engines to get as much information as possible. ORM strategy ensures that they will get only positive news regarding your brand.

The content that the company creates is very important, but it needs to be visible as well in the online world. Following SEO guidelines will help your content to be on the top of search results. Using SEO is very important for a successful ORM strategy.

Social Media Marketing and Online Reputation Management

ORM requires constant attention and quick thinking. Dominating search engine results pages (SERPs) with great content is good, but generally managing more aspects of the online realm is as important.

Being an active participant in social media conversations regarding your brand will be very helpful. Numerous software can help you to monitor these kinds of interactions, like Mention, BrandWatch, etc. You can also monitor branded hashtags, mentions, tags, etc.

Use 1/9/90 Rule

Based on this rule out of billions of people who use the internet on daily bases only 1 % create active content, and 9 % might share, comment, or rate the content. While 90 % watch, observe and read without commenting or anything like that. So focus on that 90 % and try to improve your online reputation through them as well.

Set a Framework for Negative Comments

Numerous famous brands go through scandals and misunderstandings but good communication is key here. No matter what’s happening you should be able to maintain the connection with your customers. Being careful with words, and strategies are essential, but in any case, you’ll need to have a framework that will help you to deal with negative comments.

You’ll need to respond to negative comments with class, turn the most critical people into your loyal customers and be able to apologize wholeheartedly as well if something that you did greatly disturbed your audience.

Highlight Your Positive Aspects

While working on this strategy you’ll go through steps that will help you to be more visible. So again make sure that besides good content, you’ll be able to highlight your positive aspects as well. There are some things that you know are very good in your company and you want everybody to know as well. Use the ideas that your company was based on and the aspects that you developed and are proud of.  

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Social Media Marketing, Search Engine Optimization, and many more.

Non classé Social Media Marketing (SMM)

A recent trend in advertising is Viral Marketing

A recent trend in advertising is Viral Marketing

Importance of Viral Marketing

The goal of viral marketing is to inspire your customers to share information about your products and services via simple communication or the internet. In this case, your customers are sharing a marketing message which is directly related to you and can be used as a great sales technique.

The importance of viral marketing was clearly highlighted via social media platforms as well, where you can see viral messages in different formats, like for example memes. It can increase your reach and customer base but needs a specific approach to give you good results.

How Your Company Can Benefit from Viral Marketing?

Viral marketing has numerous advantages that could benefit your company. First of all, you can lower advertising costs. When you have a proper customer base, viral marketing can make your customers do the promotion for you.

Vital Marketing can help you grow in very little time but everything doesn’t have to happen in one day. Steady improvement will reward you with long-lasting results. Brands that go “viral” gain credibility, recognition, and trust easily. You’ll attract more customers as well because people always feel attracted to trending topics.


How Viral Marketing Can Be Used?

Numerous famous companies use viral marketing to maintain their great performance in the market. For example, ALS used viral marketing very successfully when they started Ice Bucket Challenge. They managed to increase the awareness of people and gathered donations as well.

Lay’s has used viral marketing as well with the help of popular bloggers. Viral success stories are related to Dove, Oreo, and many others. Viral marketing can be a little bit unpredictable. You need to know your audience and consider what would make them engaged with your viral content.

Viral Marketing Characteristics

Viral marketing is related to several important aspects that will help you to take another successful step in your market. Those aspects are the message, messenger, and environment. You can use just viral marketing or make it part of your new campaign, but anyway paying the necessary attention to those aspects will show you better results.

You can use several tools to gain the attention of customers and make them more emotionally involved in your campaign. You can use videos, games, images, etc. It’s a quicker and less expensive option for your company.

What You Have to Consider

Viral Marketing can help you grow rapidly because it has a huge place in social media platforms and people share viral content frequently. It will increase your customer base and will help you to reach new markets as well. But in order to become more visible, you need the right tools as well.

The content itself is very important. You should be simple, understandable, and interesting because people don’t like complicated things. You should create a positive and beneficial environment, and avoid negativity as much as possible. Also, customers should be sure that sharing your content won’t affect their privacy and will be secure.

How Can You Make Your Brand Go Viral?

Viral marketing is driven by emotions, and so are the customers. So focusing on emotions and all the emotional triggers hidden in your content is crucial. In order to evoke emotions, you need to tell stories as well. Make them get to know more about you and make them interested in sharing your content.

Be creative and create content that will differ from others. Give them a chance to be more interactive. You should be active on social media platforms as well; your activity will affect your customers’ activities as well. Also, be more transparent with your customers.

How to Start a Viral Marketing Campaign

First of all, you should know what your main goal is. Some of the companies that use viral marketing are already well-known around the whole world, so you need to know, do you want to improve the brand’s image or just want to increase brand awareness.

Find out more about your target audience, what are their interests and expectations, and determine from where can you reach them more easily. You can use different trends and hashtags as well to get attention, but you should be more attentive toward the content to ensure that a wider audience will get the correct messages.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Social Media Marketing and many more.

Non classé Social Media Marketing (SMM)

How to use Dupe Tendencies to attract Various Target Audiences?

How to use Dupe Tendencies to attract Various Target Audiences?

Importance of Dupe Tendencies

Dupe tendencies/dupe products are among the most widely utilized alternatives to entice numerous different targeted customers. Countless brands have been using dupes and social media platforms to encourage sales. You could indeed try to use dupe tendencies to draw additional consumers to you once you’ve established what are the special characteristics of your products and how they could be related to more famous brands’ products.

To attract loyal customers, you must have strictly outlined aspirations, thorough knowledge of your goods and consumers, and outstanding abilities to communicate with the target audience. Your brand image can become more compelling and interesting through dupe tendencies. Dupe products have many similar characteristics to many more well-known items on the marketplace, yet they’re less expensive and far more easily obtainable, resulting in the ability to draw in more buyers and increase sales.

The Rise of Dupe Culture in Online Business

Duplicate products are widespread on social media platforms and always grab attention. A significant proportion of dupe products are almost always connected to fragrances and beauty products. Influencer activity on multiple social media networks, such as TikTok, led to the development of Dupe culture and provided entirely different significance for a variety of online businesses. 

The younger generation, for instance, is very interested in them. They regularly use social media to search for items that have characteristics comparable to much more premium brands yet are more budget-friendly to them. Most of them might not have a massive budget, however, they all want to have a distinctive flavor and aesthetic appeal which will be connected to quality, elegance, as well as value. 

Marketing those very products would therefore bring in a significant amount of consumers. A successful marketing approach could very well enable you to retain them as regular customers. 

Using Dupe Tendencies in Marketing Strategy

Dupe products possessed by your company only require a good marketing strategy in order to become more noticeable on the market. You must clearly communicate to your customer base that you’re offering a product that really is comparable to more successful and well-known products and that it could be bought more effortlessly from your company.

You can start promoting them on social media platforms as well as make them part of blog entries. You can spread information regarding them by means of various pictures, video content, and other methods. You may also utilize user-generated content, which would be content that your customers share regarding your products. People appreciate and value this kind of content.

You have to choose many aspects of your marketing strategy based on your target audience. You have to consider their age, nationality, interests, etc. Also, find out which platforms they use more frequently. These aspects will help you to create a strategy that will be more beneficial for your business.


Understand More About Your Products

When Zara launched “Fabulous Sweet” people started speculating that it was a dupe for Amani Rouge Malachite, but in fact, there are people who say that despite having some similarities with Armani, it looks more like a perfume from Paco Rabanne, Lady Million Fabulous.

Cherry Smoothie by Zara for women is a floral, fruity fragrance. But it smells like Tom Ford’s Lost Cherry. There are countless examples such as this one readily available to us, and many businesses implement these discoveries into their campaigns and daily operations.

What distinguishes Zara is the fact that it is not a cheap imitation, it’s got originality, it’s able to charm you just as well as a more famous brand, and it’s also more affordable for a broader audience.

You must understand what distinguishes your product and exploit any obvious parallels it might share with other brand products. Those common characteristics may become very valuable for you, increasing the worth of what you sell in the eyes of your customers and making you more productive in your industry.

Become More Visible on Social Media Platforms with Your Dupe Products

Social media platforms are extremely good for increasing your online visibility and improving lead generation. With a good strategy, you can boost your conversion rates and afterward start implementing retention marketing to keep customers as long as possible.

First and foremost, take into account your target audience and their unique qualities. Then choose which platform is more effective. Also, it’s vital to think about the content as well as how you’ll market your products.

Contemplate the posts and how you’re going to develop them; as a visual aspect, it needs to be meticulous because customers will be interested or would scroll past you based on them. Monitor and analyze your results all the time.

Edana Recommendation

Edana is a Digital Marketing Agency based in Switzerland. The specialists of our team develop and implement the most appropriate growth strategies not only in Switzerland but worldwide as well. To learn more about digital marketing and what it can do for you, read on publications of Edana.

Contact us at any time to discover even more and decide on a course of action. Our team can assist you with Social Media Marketing and many more to produce outcomes that are equivalent to those achieved by industry leaders.

Non classé Social Media Marketing (SMM)

How Retention Emails Can Easily Increase Your Company’s Sales

How Retention Emails Can Easily Increase Your Company’s Sales

Importance of Retention Emails for Your Company

Retention emails ensure that customers whom you gained will stay with you and won’t stop interacting with your company. One of the most important aspects for companies is to make sure that besides gaining new clients, they won’t lose their old ones.

Emails shouldn’t be scarce and not very frequent as well. To determine what would make your customers more involved with your company and keep them at your side, you need a good email marketing strategy. As an end result, you won’t lose your audience and also you’ll be able to improve your performance levels.

Email Marketing and Retention Strategy

Customer retention revolves around several important factors, including customer satisfaction and customer engagement. You can provide your existing customers with retention emails and make sure that they will stay loyal to you.

When written correctly emails can become powerful retention tools for businesses. Using retention emails is a cost-effective solution, and also it keeps you active in customers’ minds and life. Also, you have a chance, to show more of your character to them.

Reach Out to Your Customers

While going through the mailing list, you might see that you have customers who haven’t interacted with you properly for various reasons. Instead of giving up you can use numerous options to remind them again of your value and try to establish a connection with them.

At first, you provide your customers with welcome emails, you can introduce yourself to them, notify new customers about your products and services, and generally make a good first impression.

You have to identify customers who are in limbo and remind them again what’s your value, how they can benefit from interacting with you and why should they stay with you.


Get Your Subject Line Right

Reaching out to customers is important, but if they won’t open emails, no matter how much you send them, it won’t have any positive results for you. The subject line could be crucial for you, it’s the part that triggers the interest of your audience or makes them delete your email.

The subject line should be short, but it should be able to let the customers know what your email is about. It should be engaging, intriguing, and eye-catching.

Communicate Product Value with Retention Emails

It’s essential to let know your customers that your products are valuable and they will benefit from purchasing from you. A well-planned email has the power to showcase your value and increase your company’s sales.

Let your customers know how you can help them to overcome their pain points and how you differ from your competitors. Give them suggestions, and options, tell them about the wide array of uses of your products in a friendly way, don’t bombard them with extra information, and be honest. It’s necessary to establish good communication to avoid being seen as overbearing and pushy.

Leverage What’s Working for Your Existing Customers

Your existing and satisfied customers are a great source of information for you. Based on their feedback and by observing them, you can always conclude how your products satisfy their needs and expectations. You can use this information for your retention emails and ensure the improvement of your company’s sales.

Optimize Your Emails with Templates

Templates that are used to create engaging emails are one of the biggest advantages that companies use. In this case, you have multiple choices to design your emails the way you want, use additional tools to enhance their effectiveness, and ensure the success of your company.

Templates have different plans, free and paid ones as well and each of them has unique features. They can provide you with analytics as well and generally help you to manage your mailing lists better.  You just have to choose the content of your retention email, what are you going to promote, and how you are going and reestablish your connections with your customers.

To understand more about this topic, you can check another article as well about – “Top 5 Email Marketing Platforms for Your Business”.

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E-Commerce Development Social Media Marketing (SMM)

How can AR Try-On Filters Boost your E-Commerce Sales through Instagram?

How can AR Try-On Filters Boost your E-Commerce Sales through Instagram?

Instagram E-Commerce in Full Action

An Instagram business account that already contains full information about your brand and has numerous followers can make your day very busy. You have to manage your product catalog, choose photos and appropriate captions and hashtags on daily bases, check the newest trends, and sometimes depending on current circumstances drastically change your strategies and work differently.

Business life on Instagram is very busy and full of surprises. You need to adapt to changes, be creative, and make your page seem as interesting and unique as possible. However, there are certain options that can make your content more interesting, let you gain more customers, help you increase sales and also generally improve lots of aspects for you.

Types of Instagram AR Filter

AR filters can combine computer-generated effects and real-life photos and videos, it’s a combination that can mix up virtual and real visuals. They are frequently used by users for their stories and reels and can be beneficial for different industries as well.

Some AR Filters can adjust colors, so brands can use this aspect to their advantage and just use their colors while creating stories. Cosmetic brands can use beautifying AR filters as well when introducing new products and make the process creative.

Quiz filters can actually help brands tell their customers news in a fun way or introduce a new campaign. Real-world filters can be beneficial for numerous companies no matter what kind of products they have because you can place 3D virtual objects in reality.


What’s the Benefit of Using AR Filters for E-Commerce?

The real shopping experience highly differs from online shopping. So e-commerce requires more creativity to keep customers interested and give them a great shopping experience. Filters can give them a sense of reality in the virtual platform from where they are going to purchase their chosen product.

AR filters that make whole content more interesting and let the customers see products in a better light are always profitable solutions. Appropriate filters can enhance the positive features of any product and influence the decision-making process. When you’ll make customers confident in your brand and capabilities you can be sure that the clients who were intrigued by your creativity and quality will come back to you.

How to Increase E-Commerce Sales with Instagram AR Filters?

AR filters brought new experiences for customers and become important tools for sales for many companies. Customers love the fact that they can bring new objects into their reality via AR filters.  You have a chance to explain the values of your products to your customers and be sure that the information to your target audience was delivered successfully.

Well-informed clients become more engaged in your brand. As an end result, you can have higher conversion rates. The action that filters evoke on your Instagram business page is the most important factor that makes the general audience more aware of your brand and increases sales.

How Brands Use Instagram AR Filters to Increase Sales

One of the best examples is how L’Oreal uses filters to increase sales. They use a fashion AR App, where clients can try on different makeup tones via filters and decide which one they like the most and will buy.  They noticed that people tried out numerous filters before making the decision, so this is an option that can be time-consuming, cost-effective, and profitable as well.

Adidas can help you out with try-on filters as well to make the final decision about buying any product. Other popular brands include Burberry, Gucci, H&M, ASOS, and many more.

You can enhance customer experience and increase e-commerce sales with this additional tool, which will make customers feel more comfortable. They will be sure about their purchase and more inclined to come back again. These types of experiences are required on market now since the digital world is very special for numerous people. You can just go through AR filters that are in existence right now and choose one that will help you showcase your products in the best light.

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Non classé Social Media Marketing (SMM)

How can Multilingual Content increase your Social Media Reach?

How can Multilingual Content increase your Social Media Reach?

Why is Multilingual Marketing Approach so Trending?

Using a multilingual marketing approach gives businesses the possibility to be globally well-known and accessible. Worldwide interest increases sales and helps brands to break all geographical barriers. Using a multilingual marketing strategy will be another advantage over your competitors. It can also increase traffic and customer engagement levels.

Using English as the main language is understandable since you’d be able to reach a wider audience, but adding more languages would give your company more advantages. What you’ll have to do is to translate your website and your social media content into multiple languages.

This approach is trending right now because of several important benefits, like how you can reach more people and generally increase your brand awareness. Also, customers gain more trust in you, translating your content into their languages shows them how much you care about them and they have a chance to understand the whole concept of your company better.

Multilingual Digital Marketing in Business

Before expanding your reach on global levels you should know more about the specific details of cultural, geographical, and economic differences between different countries.

Expanding the audience is great, but every country has different cultures, rules, requirements, and expectations. Multilingual Marketing won’t have great results just by translating content, you have to fit in, and mix up in a new environment.

Businesses benefit greatly from this strategy for multiple reasons. It’s a great chance to get involved in foreign markets and get to know the products and services that work well there. You can get loyal customers, stay in their country’s market and provide them with not only foreign, but local products as well, or try and bring the product that you discovered there in your country. It’s a great chance to expand and move forward.


How you can Increase Social Media Reach

Multilingual content has a positive influence on social media platforms as well. You can use it to increase your reach, visibility, and popularity. Using different languages will help you to gain more followers and subscribers and will help you to connect more closely with them.

Since social media platforms offer you numerous tools to express your ideas and the status of your brand, you can get more opportunities this way. You show your customers that you respect their culture and want to improve their experience.

So multilingual content on your social media is essential to get a wider audience, be more visible and easily accessible, and create partnerships while being on foreign markets, it will increase your reputation and brand loyalty, will be cost-effective and finally, your business will grow naturally.

How to Build a Multilingual Social Media Presence

To have a powerful multilingual digital presence in numerous countries, you need a strategy containing several important factors. First of all, you need to know your audience. You need to research more about them before working on social media strategy. Look through different local companies, check international audience research, social media habits, etc.

Set your goals, there are some things you want to expect and also, some things that you should expect from a different environment, and your goals should revolve around those factors to give you results.

Also, choose the right platform and decide how do you want to post. You can have separate accounts for each language, have multiple translations in one post or post separately in different languages on the same account.

Embrace Social Media Tools and Trends

There are numerous social media scheduling tools that are free to use, and help you to manage your platforms and social media campaigns as well. You can read more about this topic in one of our articles Best Free Social Media Scheduling Tools to Boost your Social Media Campaigns!.

The core of any successful social media strategy is high-quality content. New trends that are visible on platforms could be used to make customers more active on social media as well.

Find the right hashtags and keywords, something that’s suitable for your chosen country. Use images, and visuals that have high quality. Images tell stories but in different cultures, they tell different stories, so make sure that they are suitable for customers and don’t contain any sensitive content.

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Non classé Social Media Marketing (SMM)

Use Quote Posts to increase your Social Media Interactions

Use Quote Posts to increase your Social Media Interactions

Power of Quote Posts for Social Media Interactions

Social media platforms actively and successfully use quote posts. They make the whole content more interesting, they are easy to read and understandable and numerous people find most of them inspiring.

Quote posts can be engaging and can help you to increase customer activity on your platforms. Quotes are different, but funny, engaging, and inspirational quotes as well will make them see more value in your brand.

Quote posts can be focused on too many topics besides inspiration, they can be related to leaders, industry trends, education, information, and more. It’s a powerful tool that can persuade your customers to see the best in you.

Quote Posts Can Be Easily Consumed and Engaging

There are occasions when companies have too much information that they need to share, it’s essential for them, but not many customers are ready for information overload. It doesn’t mean that company should withhold anything. It’s not an option.

With quote posts, you give your audience a short version of your content. On different social platforms, companies post short quotes, and people who are busy scrolling easily stop, because a quote is short and informative and when it’s well-designed, it grabs attention immediately.

After that people who get interested in more can read the longer version in the comments or check the links that are related to the post.


You can use case studies, presentations, etc. But don’t overwhelm your post with too much information about your company and don’t use too many links.

Quotes that can arouse emotions are far more memorable and immediately make customers want to interact with you. The art of expressing sentiments and emotions has a good impact on the general audience and builds trust.

How to Work on Visual Parts of Your Quote Posts

Social media content actively requires visual elements; people also consume visual information faster. Posts that have more visual elements garner more attention and are easily noticed on the news feed and increase customer engagement levels.

Also, algorithms favor content that has better quality and better visual parts. Images, design and anything related to the visual part has to be chosen carefully because customers always judge how you present your brand.

Numerous apps and software give you access to editing features to create logos, edit images, and create backgrounds for your quote posts. One of the examples is Wondershare PixStudio, it’s a great platform for creating Quote Posts even when you don’t have advanced graphic design skills.

How to Choose the Best Quote Post for Your Social Media Platform?

First of all, you have to consider what is your message and how would you like to share your visions. Determine from the beginning what kind of target audience you have, and what’s their general personality and interests.

Based on this information you can determine what kind of quote is more suitable for you. You might have to use funny quotes one day because there is a holiday coming and everybody is in high spirits. You can also inspire, and motivate them.

Use famous sayings, use more positive quotes, there are numerous ways. However, don’t use only one option, and don’t make your content seem repetitive. While inspiring quotes are good, an overdose could have a negative effect. So choose what fits your company the best, design it for your social media account and then go viral.

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