Digital marketing plays a huge role in growing awareness and building global reach for the companies and it is a cost-efficient method compared to traditional forms of marketing. Digital marketing is in many fields and it also reached none governmental organizations (NGO).
Why is digital marketing important for your NGO?
There are several reasons why digital marketing is good for your NGO:
It helps get volunteers, donors and funds using social media platforms
It helps you deliver your story and influence on people’s perception of you
You will get cost-effective and instant feedbacks that will help you better your services and have a stronger impact on your audience
Digital marketing strategies
There are 10 tips of how you can achieve a good digital marketing strategy:
Build a website for your NGO
Website is the number one thing you should build, since audience will be able to find you on search engines such as google or bing. The website helps you enhance the user experience. If you create a good looking website, which will be informative for the audience they will do the donation. A good website also helps you reach audience globally.
Build a blogging platform
Blogging allows you to share your story. It will help others relate to you and raise an awareness regarding the cause of fundraising.
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Pay per click advertising
PPC is a very effective way to be noticed by a large audience without paying much money. You can use google grants to advertise your services and carry out missions efficiently.
Enable google webmaster
Using google webmaster tools will help you understand why visitors visit your website and will determine the metrics to measure the performance.
Build an online presence using google my business
This is the best way to improve your SEO ranks and engagement. It sets the first impression for the users and having customer reviews displayed under the app will increase the reliability.
Have an online presence on social media
Social media is the best way to introduce yourself to a big audience. 90% of world population uses internet and surfs through social media to find out the news going on around the world, so it would be in your best interest to use it as an advantage.
Build traffic to your website
One of the best way to build traffic to your website is to use search engine optimization, since optimizing your website ensures that people will discover your organization. There are several practices you can use to improve the searching process:
Make a mobile-friendly website
Improve the speed of page loading
Make sure that the website is easily understandable
Create a good SEO strategy
Work on enhancing the reputation of your website through backlinks
Create personalized mailers
Nowadays, people like to receive emails that are directly addressed to them instead of general ones, and it raises the success rate of getting leads. You can indicate strong calls in your email to grab attention instantly, for example:
Do the donation now or donate now
Make a difference today and make tomorrow more meaningful
Be the reason of someone’s smile by helping.
Collect the reviews from donors, volunteers and other members
Reviews are the best way to find out how much impact you have as an organization on customers’ minds. Reviews not only give you the information about what to improve, but also influences others to join as well.
Make small investments in social media advertisements
As we have mentioned above, social media is the best place to advertise your organization and making small investments on ads will have a higher probability of reaching targeted demographics or community.
Conclusion
With the change of times, changed the marketing methods, so in order to stay on top of search engines and raise awareness of the issues that the world is facing, your NGO will need to adapt digital marketing. This way you will reach bigger audience around the world and work for a greater good.
Woman seller and buyer in clothes store. High quality photo
What is a Buyer Persona and How it Can Help Your Business?
Before launching a project, businesses conduct a market research, to find out current trends and ideal customers. Buyer persona helps you identify them among your existing customers and with the help of market research, create the right marketing strategy.
How do you create a buyer persona?
There are 7 things you need to take into account when creating a buyer persona:
Personal information – age, gender, location, education, marital status, etc
Professional information – industry, job title, company size
Specific professional information – career path, special skills, etc
Future goals – personal and professional goals, problem solving, priorities
Values – professional and personal values
Personal preferences – what media they use, what is their daily routine and what is their hobby
The negatives – all the thing that you do not want your client to be: extremely demanding, not able to afford your products, etc
After that you need to implement it. There are several ways you can get necessary information about your clients
Gain important info using form fields
Do the market research and check what your clients like or dislike using questionnaires.
Review sales and marketing interaction
Communicating with your customers using email or phone calls is one of the best way to create your buyer persona. You contact each customer and gain specific information and later on, compare it to the others and decide your marketing strategy.
Interview your audience
Start with the current audience you have, ask about their opinion. Contact the clients who have stopped using your products and services, ask them the reason and work on it, but do not stop on just getting feedbacks. After implementing those, contact the leads, find new customers, offer them your services, speak about your self-improvement. Interview is the best way to find out about current trends and see the difference.
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How to use your buyer persona?
Up until now we discussed how to classify the information and now it is time to talk about implementation of above mentioned information. There are few methods to use your buyer persona:
Narrow down your information
After receiving so much information, you need to sort them out, which is the really hard part. You have to decide which information to include or which one to exclude, and which one will make your marketing campaign shine. Using the results of the interview is the best. For example, through observation you will see that younger generation prefer getting the information through social media, but some prefer email notification. In this case you have to find out, what source they use on their free time the most and deliver necessary information through that source.
Customize your marketing funnels
Customers love personalized content that seems like it was tailor-made for them so if you are using just one buyer persona, we would advise you to change it and use the interview that you conducted as an advantage to customize your marketing funnels.
Use buyer personas to attract leads
How? Well, buyer personas have their own built-in scoring. It allows you to have an access to the potential client’s personal information and helps you determine their suitability on a long run.
Conclusion
Creating buyer persona is very difficult and time consuming, but take into account that quality of information speaks better than quantity. So what are you waiting for, create your own buyer persona! If you need help with it, Edana is here for you.
Mistakes Insurance Companies Need to Avoid While Using SEO
Tags
Insurance Company SEO, SEO
SEO Can be a Cornerstone of a Company’s Success
Without a thorough awareness of the digital world, it can be impossible to transform an insurance company into a recognized, and profitable entity. SEO stands for search engine optimization and is one of the most effective components that many sectors utilize. You would hear a lot about technical SEO and local SEO as well while researching how SEO works.
With the growth of technology, you must give services to clients in a way that distinguishes you from your competition. To maximize traffic to your website and ROI, you must avoid major SEO mistakes. SEO blunders not only halt the expansion of the business but also place you in a financial bind. You must understand how search engines work, along with different SEO tools to create content and rank higher.
SEO is a strong tool that is simple to use but challenging to master. A well-executed SEO plan will allow you to rank at the top of the search results. You’ll be the first thing consumers encounter when looking for an insurance provider or different insurance covers. We have a list of some of the common mistakes that insurance companies make and must be avoided at all costs.
Not Utilizing Google Analytics Data
Google Analytics is a highly valuable tool for determining where your traffic is coming from, monitoring conversions, and determining which pages are the most popular. Give Google Analytics time to collect enough data once you set it up so that it can produce reports that are relevant to your requirements.
The statistics will be increasingly precise as more people visit your website. You’ll be able to acquire specific reports on numerous subjects, such as your audience and acquisition data. Each report is formatted as a table, with each row representing a dimension (gender and age of visitors, keywords they used to discover you, etc.) and each column representing a statistic (new users, bounce rates, etc.).
Imagine an insurance provider that has been in business for some time without actively using Google Analytics data. They believe that their brand recognition and expertise are enough for an online presence. While their opponents are gaining benefits in the digital world by utilizing data-driven techniques. They would miss many opportunities.
They wouldn’t know which content works well and which needs to be improved. Another downside would be a bad user experience. Without data, they would be unable to assess the ROI of their digital activities. Essentially, this is an instruction for falling behind in the digital race and losing market share as well as revenue.
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Incorrectly Configured Google Analytics Tracking Code
To ensure that your Google Analytics is gathering reliable data, ensure that it is correctly installed. Unfortunately, one of the most prevalent SEO blunders is adding the tracking code incorrectly. Assistance from experts is essential in order to successfully configure the system and ensure that there are no errors.
Imagine that a growing insurance firm has just created a new website to increase its online visibility. However, they skipped the critical step of accurately installing their Google Analytics tracking code on the site. For starters, without properly configured tracking, a business obtains misleading data regarding the performance of its website. Key indicators like as traffic sources, user behavior, and conversion rates are inaccurate, making it impossible to evaluate the efficiency of their SEO efforts.
SEO strategy becomes more focused on guessing rather than practical insights due to a lack of access to correct data. They would be unable to identify high-performing sites or comprehend user journeys if tracking was wrong. This leads to wasted possibilities for improved content and conversions.
Generic Anchor Text
Anchor text helps both visitors and search engines comprehend what the website being linked to is about. Instead of employing generic anchor text phrases, consider selecting keywords that are relevant and effective. In the worst-case scenario, generic anchor text might be misleading to visitors or fail to assist consumers in comprehending where the link leads.
When it comes to improving SEO through anchor text optimization, insurance businesses must find a balance between significance, diversity, and user experience. You may, for example, use your company name as anchor text. This strengthens your brand’s online visibility and is very relevant to your website.
You might also choose certain keywords linked to insurance products and services for which you wish to rank first. They must be naturally integrated into the content. Long-tail keywords that represent your target audience’s special demands and inquiries could also be included. These can be quite helpful in attracting more targeted traffic.
In certain circumstances, just utilize synonyms, comparable terms, and phrases that are relevant to linked content and enrich the user experience. Remember that SEO is an ongoing process, and your anchor text strategies must evolve as your content and SEO goals change. These are only a few alternatives; you have a wide range of options available to you.
Insufficient or Duplicate Content
When investigating successful SEO methods, you’ll regularly hear the expression “content is king.” Pages with minimal or no content are difficult for search engines to interpret, therefore they are often overlooked. There is no specific word count that every website must have. Examine the page’s topic, the sort of content you’re creating, and what your audience expects.
This way you’ll have higher inbound traffic, better link building, greater social media shares, etc. First and foremost, it is critical to start keyword research to find the terms and phrases that your target audience is searching for.
By focusing on certain keywords and phrases, you can increase the Google ranking of your website while also producing content that is engaging for your audience. Use a range of content types, such as blog articles, infographics, videos, and podcasts, to keep your audience interested.
In the early 2010s, J.C. Penney, a large retailer in the United States, was revealed for adopting dubious SEO methods to manipulate search engine results. The New York Times released an investigative article in 2011 demonstrating that they had earned top ranks in Google’s search results with a wide range of highly competitive keywords linked to clothes, home goods, and other retail categories.
These rankings were viewed as suspicious because the website was not expected to have such high awareness on its own. Further inquiry revealed that the company was duplicating information from other e-commerce sites, copying product descriptions and various other content directly. Such scandals must be avoided.
Keyword Stuffed Content
Keyword stuffing occurs when you repeatedly employ the same keywords or phrases in your website’s content. It is typically obvious and turns off readers. Excessive usage of your target keywords appears spammy and generates a negative user experience. Instead, concentrate on creating distinctive content.
Imagine that an insurance company wants to boost online exposure and search engine ranking and has opted to optimize website content. However, they engaged in keyword stuffing. First of all, the unnatural arrangement of keywords would make the website content harder to read. It would ultimately result in a terrible user experience. Furthermore, search engines such as Google penalize websites for keyword stuffing, so they won’t get organic visitors.
This also undermines the company’s trustworthiness. Because of such acts, the content also appears inadequate, thus people leave the page fast, increasing bounce rates. In the long term, misleading or false information might lead to legal troubles and harm the company’s reputation. Keyword stuffing is a bad idea that should be avoided in favor of high-quality, user-friendly content that follows SEO best practices.
Generic Meta Descriptions
Although meta descriptions are not ranking criteria, they are crucial. Meta descriptions serve as a brief sales pitch that can assist in raising your click-through rate. A well-written meta-description should include important keywords and be as informative and compelling as possible. It acts as a quick but powerful introduction to your website in search engine results.
Consider a consumer looking for “affordable auto insurance” on Google and receiving two results: The first company’s meta description is the following: “Providing affordable auto insurance solutions. Get a free quote right now!” The second company’s meta description reads, “We offer insurance solutions for your needs. For further details, please contact us.”
In this case, Result 1 delivers a brief, useful meta-description that communicates the page’s significance quickly. It informs readers that they can obtain affordable auto insurance online and even provides a free quote. Result 2, on the other hand, does not identify any specific insurance product or benefit. Users are less likely to click on this result. So bear in mind that a well-optimized meta description improves click-through rates (CTR), which could positively impact your SEO.
Selecting the Wrong Keywords
The keywords you choose should be relevant to the page you’re optimizing. A strong SEO plan should begin with thorough keyword research. To obtain the greatest results in a competitive setting, you must utilize more precise and intent-focused keywords. Remember that focusing on irrelevant keywords can draw in people who have no interest in insurance products or services.
Visitors who arrive at the website because of incorrect keywords are unlikely to become clients. Conversion rates fall as a result, affecting the company’s bottom line. SEO efforts aimed towards the incorrect keywords are a waste of crucial time and resources. Furthermore, choosing the wrong keywords might enable competitors to dominate the relevant phrases. To avoid these negative consequences, you must meticulously arrange everything.
We Orchestrate Cutting-Edge SEO Strategies for Your Growth
Edana, your Swiss SEO agency, can assist your company on its journey to the top of Google pages. Our SEO experts take complete care of your website, making it more popular and fully optimized.
Remember that you must utilize every technique to improve your ranking on search engines like Yahoo, Google, and Bing. Otherwise, your web presence will be insufficient for the global digital environment in which every business operates.
Do you wish to increase your internet visibility? Boost your sales? Want to reach a larger audience and expand your consumer base? Contact us today and take advantage of our cutting-edge solutions to propel your company to the forefront of its industry.
