Search Engine Optimization (EN)

The Best SEO Tools for Growing Your Business

The Best SEO Tools for Growing Your Business

From Keywords to Conversions: Your SEO Swiss Army Kit

In the digital arena, where visibility and relevance are critical, SEO tools are invisible heroes who enable your organization to attain digital supremacy and bring more traffic to your website. These tools give essential insights into search trends, competition strategies, and website performance.

They help firms to make educated decisions and more effectively execute search engine marketing strategies. Creating high quality content to rank higher in search engine results pages is a top priority for SEO work. You’d be able to improve your on-page SEO, technical SEO, etc. But you must avoid using black hat SEO or generally any practice against search engine guidelines.

Since both the significance as well as the effectiveness of SEO have impacted every corner of the globe, you basically cease to exist for a wider audience if you fail to understand its basic principles. In a world where digital power is a competitive advantage, utilizing SEO technologies is a strategic necessity.

Using SEO Tools for Digital Dominance

Keeping up with trends in the modern world is difficult, especially in the digital industry. Without SEO tools, marketing professionals would have to spend hours researching relevant keywords and reviewing data. As a result, it would be hard to develop excellent content on time or focus on other vital areas.

SEO tools provide reports on where the problem is, what works, and what doesn’t. They assist you in identifying keywords linked to your brand, product, and services. You would also know exactly how well your website is working because such tools provide reliable data and reports with no errors.

If you want your website to appear in a Google search, you must understand how the search engine works. You must invest significant effort in optimizing your website or app to appear on the top page of Google search results. Utilizing all available alternatives and SEO tools will allow you to safely navigate the competitor-infested jungles.

Advantages of Mastering SERPs with Paid SEO Tools

Paid SEO tools give greater statistics and insights than free solutions. Businesses can obtain a better knowledge of their website’s performance, keyword rankings, and competitor strategies by having access to detailed data and statistics. Time is a valuable resource, and paid SEO tools can dramatically speed up your optimization efforts.

Furthermore, paid tools allow access to large keyword databases as well as competitive keyword analysis. As your company expands, so will its SEO requirements. Paid SEO solutions frequently provide scalability, enabling you to access further capabilities as your requirements change.



SpyFu is a tool used by digital marketers to enhance their firms’ success in online search. It is widely regarded as a great tool for keyword research and competition analysis. Its primary competitors are all-in-one SEO solutions such as Ahrefs and SEMrush. One of its advantages over competitors is its low cost since its subscriptions start at $39 per month.

It offers different subscription levels, allowing users to choose the plan that best suits their needs and budget. It enables users to “spy” on their competitors’ SEO and PPC campaigns, exposing significant information about their keywords, and ad copy. You could also retrieve previous data with this tool.

SpyFu offers a varied customer base that includes Fortune 500 companies, digital marketing agencies, and individual website owners. Its products are designed for a wide range of users with various SEO requirements. It is also well-known for its dedication to remaining updated with search engine algorithms and industry developments.

Yoast Premium

Yoast offers several advantages and provides both a paid (premium) and a free version. Unlike the free version, the premium version allows you to save time by utilizing all of the premium features, whereas the free version requires much more time to do some activities.

You’d be able to take advantage of the internal linking features to ensure Google understands which sites are the most essential. You would be able to use the support team’s complete assistance at any time, handle redirects quickly and efficiently, stay up to date on various issues, and avoid monitoring and tracking all of the pages yourself.

Yoast SEO Premium customers also have access to Yoast Academy, an educational platform that provides courses, eBooks, and other materials on SEO. This allows users to constantly enhance their knowledge and abilities. It also provides local SEO tools for businesses with physical locations.


Ahrefs is regarded as a top authority in the field of backlink research and SEO. Its data and insights are highly valued in the digital marketing field. The extensive backlink analysis tool offered by Ahrefs is one of its key features. It delivers deep insights into a website’s backlink profile, assisting users in identifying important links and potential areas for development.

Users can conduct site audits to identify and fix on-page SEO problems that may be affecting a website’s performance and rankings. You can look into content subjects, follow the website’s ranks in search engines, and learn more about the website’s performance, including additional data about different metrics, organic traffic, and so on.

Many well-known brands and businesses rely on Ahrefs to boost their online presence and SEO efforts. Among them are Adobe, Netflix, Uber, and Forbes. Ahrefs’ complete array of SEO and digital marketing tools, together with its reputation for accuracy and dependability, has cemented its place as one of the top alternatives for organizations of all sizes.


SEMrush is one of the top SEO tools for unveiling the power of digital marketing. For starters, it provides customers with a complete set of tools to optimize their websites for search engines. You’d be able to do extensive keyword research, and backlink analysis, and receive on-page optimization advice.

Furthermore, you can gain crucial insight into your competitors’ plans. You’ll better understand your rivals’ digital footprints, the keywords that drive visitors to their websites, and their advertising methods. SEMrush specializes in content development, which is at the core of digital marketing. Its content research tools include subject suggestions, optimization suggestions, and even assistance in tracking how content performs over time.

This option provides a range of tools to properly manage and optimize ad campaigns for individuals who have invested in pay-per-click advertising. SEMrush is used by well-known organizations like eBay, BNP Paribas, and Hewlett Packard Enterprise.

Elevating Online Presence with Free SEO Tools

The cost-effectiveness of free SEO tools is one of their most evident advantages. They often provide core SEO information such as keyword research, on-page optimization advice, and basic statistics. They frequently have user-friendly interfaces and are easily accessible online.

Even companies that invest in paid SEO solutions could find free tools handy for particular needs. While free SEO tools have limits in terms of advanced features and in-depth research, they can provide a cost-effective entrance point into the world of online exposure.

SEO PowerSuite

SEO Powersuite is an excellent choice for consumers on a tight budget. Besides the free version, you can use premium plans starting at $299 per year. The Seo PowerSuite toolbox comes with a keyword difficulty checker as well as an SEO content optimizer.

It was launched in the mid-2000s and rapidly became a cornerstone of the SEO industry. You will benefit from various important elements here, such as tracking search engine rankings, improved on-page SEO optimization, and backlink research. Furthermore, you’d gain enough knowledge to better plan and execute your strategies.

Google Analytics and Google Search Console

Since their creation, Google Analytics and Google Search Console have played crucial roles in the digital environment. Google Analytics revolutionized digital marketing by offering website owners precise data on visitor behavior, traffic sources, conversion rates, and more. Google Search Console, on the other hand, has expanded over time to provide a full set of tools for improving website exposure on Google’s search engine.

With these choices, you can learn how users explore your site. You can understand more about organic search, social media, or paid advertising. It would be simpler to track goals and e-commerce transactions to determine the performance of marketing initiatives. It’s also useful for performance optimization since you can detect all issues influencing user experience.

Boost Your Rankings with Our SEO Experts

Our SEO gurus are masters in orchestrating evidence-based, data-driven SEO strategies that are personalized to each client’s budget, goals, and industry.

Do you wish to improve your online presence? Boost your sales? Would you like to reach a larger audience and expand your consumer base? Contact us right now to take advantage of our cutting-edge solutions that can propel your company to the forefront of the digital world.

Search Engine Optimization (EN) Social Media Marketing (SMM)

Why is Digital Marketing Healthy for Healthcare Industries?

Why is Digital Marketing Healthy for Healthcare Industries?

The Rise of Digital Marketing in Healthcare Industries

Digital marketing has established a strong presence and is highly valued in the healthcare industry, proving to be a dependable ally for any Med Tech-based solutions as well. With the emergence of digital health/digital healthcare and remote patient monitoring (RPM) in the modern world, it is necessary to adjust marketing strategies to ensure the success of novel concepts, products, and services in the market.

Healthcare businesses can take advantage of the many different digital marketing solutions to reach out to their potential customers, patients, and representatives through different online channels. Digital strategies allow them to provide their consumers with the right information. This type of marketing offers a cost-effective way to increase conversion rates and customer satisfaction. It also helps them to market their products and services more effectively, increasing their visibility in the market.

The use of digital marketing tools has become increasingly popular among healthcare companies in recent years. This is due to the benefits it can offer, such as increased presence in the global market, the ability to offer more products, and the ability to build a larger, more loyal customer base. This has made it an invaluable asset for those in the medical industry looking to boost their performance.

Digital marketing refers to many concepts and solutions, so while choosing which path to follow, traditional marketing, inbound marketing, content marketing, or something else entirely, it’s easy to get confused. Health care Industry has lots of specific aspects and requires careful marketing research.

While considering different types of marketing and all the additional solutions you should not forget about the 4 Ps of marketing as well, which are Product, Price, Promotion, and Place. All the above-mentioned solutions and other options that will be discussed in the article would benefit greatly from the addition of the key factors of the 4Ps. Using all the available options in a smart way to promote different health care services will help you to build brand loyalty as well.

The Pharmaceutical Business is Switzerland’s Growth Engine 

To demonstrate how you can leverage the power of digital marketing in the healthcare industry, contemplate the pharmaceutical business, which in itself is Switzerland’s growth engine. There are numerous types of pharmacies, and it is important to take into account this factor when developing a digital marketing strategy. The solutions for all of them differ.

Several solutions are required to use the power of “digital” to enhance your pharmaceutical business. To begin with, it is essential to produce value-driven pharmacy content because people possess complete access to various social media platforms and are exposed to a wide range of information daily. It’s hard to surprise them.

Nevertheless, value-driven content will instantly grasp their attention and will make them perceive you in a favorable light. You can share this content with them via different social media platforms. Also, you could enhance your webpage with the benefits of SEO to be on top of Google search results and present yourself to customers better.

In the age of e-commerce and online shopping, you could even collaborate with influencers. Numerous people struggle with making decisions, particularly when they haven’t tried certain alternatives. This means that they might make decisions based on suggestions made by influencers. Also, use an online messaging app to better interact with your target audience and make them see you as a trustworthy and dependable assistant.

Paid advertising, which can be done with Google ads or Facebook ads, is another excellent alternative. Choose the social media platforms that your target audience uses the most to keep them updated and interact with them more easily. It is essential to conduct extensive research because many important factors vary and require a different approach depending on particular regions. For example, in Switzerland, it’s important to consider at least the language factor while working on specific cantons.


The Impact of Digital Marketing on Consumer Behavior

The healthcare industry has undergone significant changes. It underwent extensive development, became accustomed to new trends and innovations, and established new goals. Any factors that can affect customer experience have changed as the industry has evolved. Individuals with an interest in healthcare organizations or anything else no longer pay only for services. They pay for their satisfaction as well as the quality of services. In the modern environment, where information can spread rapidly from one part of the world to the other, digital marketing is among the best ways to boost your business, gain more market visibility, and be regarded as more trustworthy by customers.

People frequently seek advice from others. Humanity has always relied on “word of mouth,” to transmit information through oral communication. People still rely on this option, but it has taken on more digital forms. For example, social media platforms are one of the best ways for businesses to increase consumer awareness of their brand. Customers will be able to interact more easily with you, will obtain valuable understanding and awareness of a wide range of topics, and will develop more faith and confidence in you. You can also get feedback from your customers, which will help you grow your business. The digital revolution created a “digital consumer”, so you’d need more digital solutions to successfully interact with them.

Digital Marketing Strategies for Healthcare

It’s vital to create a good strategy that will be more suitable for your industry, because using solutions that appear to be effective for other industries, will not produce good results for you. To begin with, digital marketing draws more people to you via various communication channels. Since people frequently choose different medical organizations and personnel with the help of digital solutions, it’s a frequently used option by your competitors as well. Not using it will decrease your competitive advantage and market opportunities. After attracting more customers towards you, strategies such as retention marketing will help you to increase your fidelity rate along with your credibility.

To create a winning strategy for yourself, you must consider all aspects of Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising, and many others. Search engine optimization would help you with content creation and performance optimization, but keep in mind that the best SEO strategy is always based on tailor-made audits and strategies. Social media strategy would help you to increase customer engagement levels, leads, and followers.  

With paid advertising, you’d be able to optimize conversion rates, increase profits and rapidly improve your performance in the market. You have to keep in mind that the best strategy is always the one that was specifically created for you. Also, keep in mind that digital marketing agency pricing in Switzerland mostly depends on different requirements and expectations that certain companies have. You just need to figure out what is the best solution for you.

Best Digital Marketing Practices for Modern Healthcare

In order to make your marketing strategy effective you need to plan it correctly and avoid some pitfalls. The main best practices to follow are a bit different from other industries. However, a lot of crucial points are shared with other verticals. So, first of all, let’s review the basic foundations of successful digital marketing campaigns:

  1. First, you need to define the right target audience and study them. This segment of people should represent the ones who are really inclined to buy your products and services.
  2. Then you need to determine the right communications channels where you can capture their attention.
  3. Then you need to find and deliver the right marketing message. The message could be different depending on the channel where you are broadcasting it. It helps you to convince the target audience to do business with you.
  4. Pay special attention to content. It will clarify what you represent, and what your true value is. You’ll reach more customers and will increase your sales.
  5. Be attentive and follow the newest trends. The strategy needs adjusting after some time because new trends, strategies, and digital developments always demand more innovation. Basically, you have to keep up with the time, which flies very quickly in the business world.

Now let’s see how this can concretely apply to a typical healthcare industry company. We will take the example of a B2C company manufacturing skin cream and selling it both directly to end-consumer through its own e-commerce solution and through a network of resellers across the globe. First of all, when defining the target audience, you’d have to research the age, social status, demographic characteristics, and views related to them.

Identifying the target audience, identifying their characteristics, understanding more about their interests, and finding ways to reach them better will make the sharing of your products and services easier. Taking actions that are well aligned with your audience will help you to have more strategic goals and will boost your visibility as well. You can showcase your own advancements and they can benefit more from you.

Using the correct communication channels with the correct people will help you to find the right marketing message that would demonstrate the professionalism, dedication, reputation, and trustworthiness of your company and team and would help you to satisfy every single inquiry of your target audience. You’d be able to create a solid ground for success for your company no matter what kind of communities, regions, companies, or consumers you are dealing with.

Edana Recommendation

Edana is a Digital Marketing Agency based in Switzerland. The specialists of our team develop and implement the most appropriate growth strategies not only in Switzerland but worldwide as well. To learn more about digital marketing and what it can do for you, read on publications of Edana. Contact us at any time to discover even more and decide on a course of action. Our team can assist you through the digital world to produce outcomes that are equivalent to those achieved by industry leaders.

Search Engine Optimization (EN) Social Media Marketing (SMM)

Digital Marketing Agency Pricing in Switzerland: How Much Does It Cost?

Digital Marketing Agency Pricing in Switzerland: How Much Does It Cost?

Factors That Affect the Cost of Digital Marketing Services

Companies can benefit a lot from Swiss Digital Marketing Agencies, but the prices, services, and many other important factors have to be considered carefully. You and your agency should work well together to develop and follow a winning strategy.   

The pricing mostly depends on different requirements and expectations. Many different pricing models are used by digital agencies in Switzerland. You can choose the one that is more suitable for you. These pricing models include hourly rates, fixed project rates, unit pricing rates, performance pricing, and value pricing models.

Expectations and Goals for Growth

Keep in mind that using the methods that were successful for other companies might not have a good impact on yours. That’s why you need a personalized digital marketing strategy to become an industry leader. Your Swiss digital marketing agency will help you with exactly what you need to turn your ideas into reality. Determine the marketing budget, goals, and approaches from the beginning. Try to understand more about your Swiss agency as well.

Packaged Pricing

In this case, you’ll have various services from which you can choose. It gives you clarity about what you can expect and what you will get. The price starts from 3 000 CHF per month but it can be customized based on your needs as well. After seeing the results, you might have a better idea about what else would you need additionally to ensure your continuous growth.


Search Engine Optimization (SEO)

To have a good SEO you need to research important keywords, create an SEO strategy, create a content plan, do the SEO analysis, etc. The Swiss digital marketing agency is helping you with everything. Usually, when agencies in Switzerland sign a contract with you, the time frame indicated in the contract is 12-24 months.

The set price varies from 1 000 – 10 000 CHF in a month. SEO is very effective but needs time. But still, carefully think about the options presented to you. Because SEO needs time, but it doesn’t need forever to show you results.

Pay-Per-Click (PPC) Advertising

Pay-per-click advertising is a fast and effective way to reach your marketing goals. Also, it’s very easy to measure and track. When you want to implement this option in your strategy you might need at least 2000 CHF. But don’t be surprised when you’ll see that the prices of good pay-per-click advertising can easily go up to 10 000 CHF, or even 60 000 CHF.

Keep in mind that this is not the amount that you pay fully to your Swiss agency. Your agency is helping you with strategy in order to help you achieve success. But the agency takes approximately 15-25 % out of the whole amount that you are paying, the rest of the money is used to execute the plan.

Basically, no matter what kind of platform or ad format you are using, with PPC you need an advertising account, then you have to create ads, set the maximum cost that would be paid for each click, and pay the money when someone clicks your ad. That’s where you’ll need to use the rest of your money. That’s also the reason that makes the price so unpredictable. You need to know how you’ll use this strategy to determine approximately how much you’d need to pay.

Email Marketing

Successful email marketing can help you to create personalized content for your customers. It can help you to collect feedback and surveys, increase your sales, and communicate with your audience. It can help you reach the right people at the right time. You’d be able to provide your customers with more interesting and valuable information to enhance their loyalty toward your brand. On monthly basis, you would need a minimum of 300- 5 000 CHF.

Social Media Marketing

Your Swiss agency can arm you with many great benefits when they are using social media marketing strategy for you. For example, Edana helped Manor Centers to turn their social media channels into growth drivers. Edana’s team conducted an in-depth audit of the brand’s digital channels to help the company meet its objectives better.  

Great SMM can help you to engage with your audience, improve your brand image, increase sales and conversion rates, boost website traffic, build partnerships, etc. You’d reach your target audience more easily and introduce yourself better.

In this case, a digital marketing agency is taking care of your online presence on social media platforms where most of your customers are active. The price range is 900- 20 000 CHF. The exact price depends on what you need to do to fulfill all of your goals.

Website Design

A well-designed website is a great solution for attracting more customers. Website decides a lot when it comes to sales, conversion, customers, etc. But the prices are especially unstable here, because besides having basic requirements, like good design and user experience you might have other specific requirements.

You can discuss your requirements with your Swiss agency. If it’s not something drastic you’ll fit into certain price ranges without a problem. The minimum price for a good website is 3 000 CHF.

Content Marketing and Inbound Marketing

Content marketing will help you to keep your audience with you longer, you’ll have more trust from them, and you’ll generate more and better leads. When you have a great content marketing strategy you are closer to being a leader in your industry. Inbound marketing as well can help you to attract more people to your brand with content. It can help you to establish great relationships with your customers. The minimum price is 1 500 CHF per month.

Website copywriting as well is a very interesting and useful option. Your digital marketing agency in Switzerland will write content for you that will benefit your website and its activity. It could be blog posts, landing pages, or product pages.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Digital Marketing Agency in Switzerland can help you with effective solutions in Switzerland and other countries as well.

Search Engine Optimization (EN)

How to use SEO copywriting rules to boost your content performance?

How to use SEO copywriting rules to boost your content performance?

Importance of SEO Copywriting

Following SEO copywriting rules will help you to create valuable content with high quality. It will help you to find your company at the top of Google results. What you are creating in this case is a text, that can attract, engage, and convert leads for you.

The power of specific words and SEO rules can help you to attract a wider audience, gain more visibility and reach your goals. One of the biggest benefits of SEO is that it can help you create persuasive content that will rank well.

Find the Right Keywords

Keywords are great tools for companies. With specific keywords, you can sort out many essential factors for yourself. It’s like a link between you and your audience, because when people search for something they use keywords.

With specific keywords that suit your company and everything that you stand for, you can become more visible to people who would be very interested in your products and services. In this case, you will just give them a chance to search for you more easily and get to know you better.


Find Frequently Asked Questions

The primary goal of the search engine is to help people find what they were looking for. To create interesting content, you need to know what people think and what they want to know. Going through frequently asked questions can give you lots of great ideas.

The main goal is to have content that will help people discover what they were looking for. You can even use Semrush, Quora, or other platforms to understand what are frequently asked questions.

Identify and Satisfy Search Intent

Identifying and satisfying the search intents of people will help you to boost your content performance more. It could act as your guideline. It will help you to create more valuable content and will help you to rank well.

Google pays attention to quality a lot so your creations should always have specific aspects that will make Google differentiate them from others. Most of the time search intent can be put into several categories, including informational, navigational, commercial, and transactional categories.

Check Competitors’ Articles

Checking the articles of your competitors can help you to find more important keywords for yourself. The information that you can get can be very beneficial for you. Each keyword can build bridges between you and your customers.  

Create Linkable Assets

Generally, linkable assets are very useful for SEO and can greatly influence your content performance. Linkable assets are high-quality pieces of content that attract backlinks or social shares. High-quality backlinks are very important for SEO. You can look at your competitors again or do thorough research to understand what content format you need to choose for a linkable asset.

Optimize Headers, Title Tags, and Meta Descriptions

The very first thing that people see is your title tag and meta description. Those factors leave the first impression and determine whether people will visit your website or not. After that, they look through headlines as well. You have to make sure that you’ll be easily searched in Google with these factors.

Make sure that your title tag contains an important keyword and accurately describes the whole content. Keywords should be included in meta descriptions as well; they don’t have a huge influence on ranking, but people frequently decide whether they want to see your content or not based on them. Headers should clarify what your content is about. 

Create Organized and Easily Readable Content

Customers often seek information that will be easily understandable and well organized. So you’ll need to create the kind of content that will have a good structure. You can use headings for that, to create separate paragraphs where each of them will contain information about specific aspects.

It will be easily distinguishable and understandable for everybody. Make sure that your paragraphs have more clarity and are informative. Use simple words, write short sentences, and make sure that there is no plagiarism and that specific keywords are used as well.

Use Visuals on Your Page

Using visuals for your page is another favorable option. You can use images, videos, charts, etc. You can use specific descriptions for your images and optimize image alt text. It will make your webpage look better and will help you with SEO as well.

These SEO copywriting rules can help you to move forward and boost your content performance as well. Don’t stop here and observe more on daily basis. You’d be able to determine many important ways that would help you to reach your audience and would help them to reach you as well.  

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your SEO Agency in Switzerland can help you with Search Engine Optimization services to get you to the top of Google results.

Search Engine Optimization (EN)

What is an Algorithm and how does it affect your SEO?

What is an Algorithm and how does it affect your SEO?

Importance of Algorithms for Online Marketing

The information that Google has organized on the web includes the whole world. It’s hard to quickly find the information that you are looking for when you have numerous options and no way to filter them. It gets time-consuming and gives you little results.

For example, when people want to find information about certain brands, they should be able to do it quickly and efficiently. That’s where the algorithms come in. People need exact answers, not trillions of web pages and the Algorithm is a computer program, that can show you exactly what you want based on different clues.

Algorithms make the search easier and they use numerous unique signals that help people. Signals are related to the keywords that are on the webpage, the freshness of site content, and more.

After creating the content it’s important to reach as many people as possible and show them what the company can offer, so the use of algorithms is essential for online marketing.

Well-known Google Search Algorithms

There are numerous algorithms that can help you with SEO. Some of them have improved very well during the last couple of years and are actively used by many people.

PageRank was developed by Google founders and this algorithm can understand exactly what you mean and shows you the sources that will help you. It determines how important the webpage is and helps in ranking them across the search engine results.

Another option is Google Panda which checks the content of the webpage, determines the quality, and then filters out the ones that have low quality. Google Panda makes sure that the webpages with original content and good quality will have a higher ranking in a search engine, so the content that’s not informative, has low quality, and is duplicate won’t appear first while searching for any type of information.

Google Penguin is mostly against web spam and makes sure that the users won’t see the low-quality and spam sites first.


Algorithm’s impact on SEO

Understanding algorithms is important to understand SEOs because if you know how the algorithm behind SEO works, you’ll be able to follow SEO rules more easily. Without an algorithm there isn’t effective SEO, without algorithm people would see low-quality and unreliable webpages more frequently.

An algorithm is looking for unique content and analyzes it. Its main focus is to find compelling content and marketing. URLs have an impact on ranking as well and they should be clear and connected to a certain topic. Title tags are important for webpage ranking and informative Meta Descriptions attract more people to a webpage.

Google develops and improves existing algorithms all the time to satisfy new demands from numerous users. So it’s better to always monitor ongoing changes and stay tuned. Since algorithms could be called the base of the SEO and the rules of the SEO depend on what algorithm considers acceptable or not so acceptable, it’s important to have information about both of them and follow the updates regularly.

Benefits and Power of SEO

SEO makes sure that the webpage will be more visible online, so the chances of providing numerous people with your products increase. There are several important points that are related to SEO, like keyword analysis, content creation, and more.

SEO is strongly connected to users; users don’t find anything randomly, they find certain webpage before others because it has relevant information and good quality. So the SEO components have to be fulfilled to make the algorithm think that the content is important and useful.

It’s important to know how the target audience thinks, what they are interested in and how would they try and find information about anything. It’s important to use keywords as well, those keywords help the customers find your company more easily.

After understanding the target audience, studying the environment, and creating a marketing strategy, it’s important to understand the basic principles of algorithms, it will help you to use SEO more productively. The end result is great content and the attention of your target audience.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance which is built on customer loyalty, progressive ideas, and dedication. Our expertise includes Search Engine Optimization, and many more.

Featured-Post-SEO-EN Non classé Search Engine Optimization (EN)

Simple Guide to Creating SEO-friendly Content for your Blog

Simple Guide to Creating SEO-friendly Content for your Blog

Improve Your SEO With Quality Content

A search engine optimized (SEO) website is a crucial tool for increasing your company’s online presence without spending additional money on marketing. Your website will be more easily found by your potential consumers if you use SEO-friendly content, as web pages that rank higher on search engine results are more likely to be seen. You may enhance conversion rates, increase organic traffic to your website, and build brand awareness by creating SEO-friendly content.

According to a HubSpot survey, companies with a website and a blog have an advantage over their competitors. Companies that update their blogs on a regular basis have 434% more pages indexed by search engines than others. Furthermore, these businesses obtain approximately 55% more visitors to their websites.

With this in mind, our SEO specialists have dedicated their skills to researching the most effective techniques for producing search engine-friendly content for your blog and promoting the growth of your business.

The Importance of Headlines for Your SEO

Headlines are one of the most significant components in capturing the attention of readers and search engines. They should be catchy and informative, with important keywords included. SEO friendliness is crucial in every aspect that you are including in your work.

Search engines utilize headlines to comprehend the content of a page and assess whether it is relevant to users’ search queries. As a result, a well-crafted title can help increase the page’s ranking in search results, especially if the keywords used in the title are also included in the page’s content.

It’s also worth noting that titles should be sufficiently brief to be readable in search results, often fewer than 60 characters. They should also be distinct from other web page titles to minimize confusion.

In conclusion, the choice of titles is critical for blog SEO because they play a significant role in search engine optimization and enticing potential readers. As a result, it is critical to devote effort to creating relevant and well-crafted headlines for each blog article.


Optimize the Length of Your Blog Posts

The length of SEO-optimized content is determined by a variety of criteria, including the article’s aim, subject matter, and field competitiveness in the marketplace. Content that ranks higher in search results is generally longer than low-quality content.

Actually, there is no “optimal” length for an article in terms of SEO. Because the content must be relevant, valuable, and of good quality in order to match the expectations of readers and search engines. Some SEO experts, however, normally advocate articles of at least 1000 words in length, since this allows for in-depth coverage of the issue and delivers thorough information.

The primary purpose of producing an article for your blog should be to deliver value to your target audience. This means that the length of the article should be dictated by the information you wish to convey rather than by a predetermined word count. However, you can use competitive analysis tools to gain an understanding of the typical length of articles in your field, and then change the length of your articles accordingly.

In conclusion, the length of an SEO-optimized article should be defined mostly by its goals and content, rather than by an agreed-upon number of words. You just have to make sure that all the necessary target keywords will be included there. Regardless of length, reliable, informative, and valuable articles tend to rank higher in search results.

Conduct Keyword Research for Your SEO

Keywords are important in the SEO of a blog post because they assist search engines comprehend the topic of the post and rank it in the right search results. Keywords are terms or phrases that individuals use when searching for specific information in search engines.

To select suitable keywords for your article, you must first understand what your target audience is looking for and what themes are popular in your sector. To obtain keyword suggestions based on your core theme, use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer. These tools can assist you in locating relevant and similar keywords with high search traffic yet low competition.

It is critical to incorporate relevant keywords effectively in your post once you have selected a list of them. This involves including the keywords in the headline, subheadings, and article content, but not overusing them. Avoid using keywords in a forced or artificial manner because the text should be helpful and useful to the reader.

It is important to note that search engines like articles that cover a topic in depth. This implies that you must produce high-quality content that addresses your readers’ questions and demands. Your article is more likely to rank well in search results if you focus on providing quality content and use short-tail and long-tail keywords wisely.

Optimize the Images on Your Website

Images are significant in website optimization for a variety of reasons:

Strengthen the user experience: Images can help improve the user experience by making content more appealing and easier to grasp. Images can help highlight crucial points in an article, making it more appealing and easier for readers to absorb it.

Images can boost your website’s visibility in search results. By integrating relevant photos in your content and utilizing descriptive alt text, you may assist search engines comprehend your page’s content and present it in the proper search results.

Attracting traffic with image search: Images can be an essential source of traffic for your website, especially if you operate an e-commerce site or offer visually appealing products or services. Users of the internet may search for photographs to find products or services, and by optimizing your images for search engines, you can bring high-quality traffic to your website.

Enhance loading speed: Images can slow down your website’s load time, which can have a negative influence on user experience and search engine rankings. You can improve your website’s loading time and consequently the user experience by optimizing your photos for the web (compressing, lowering their size, etc.). To improve user experience and search result ranking, optimize your photos by adding descriptive alt tags.

URL Structure for SEO

A well-structured URL with relevant keywords helps consumers grasp the content of the page before they even see it, improves the user experience, encourages clicks on search results, and makes your website easier to navigate. You may also make use of anchor text. Search engines employ URL structure to comprehend the content of a page and calculate its relevance to a search query.

Well-structured URLs containing relevant keywords boost the page’s relevance for certain search queries and, as a result, it’s rating in search results. Finally, properly formatted URLs make it easy to share your pages on social media.

What We Offer

To find more articles like this, we welcome you to look through our publications on Edana. Check out our website optimization services if you need expert help with your digital marketing plan. Please feel free to contact us at any time using the contact form provided below to discuss your SEO requirements.



Lina is an expert in content strategy, consumer psychology and neuromarketing. She develops and deploys solid online content and advertising strategies enabling our customers to reach their target audiences and generate value in the digital space in Switzerland and abroad.

Search Engine Optimization (EN)

How to Recover Your Website from being Blacklisted?

How to Recover Your Website from being Blacklisted?

Is your website seeing a sudden decline in traffic, or are your web pages not being indexed by Google?  This article will teach you how to keep your website off Google’s Blacklist website.

You are not alone. Every month, Google administers about 400,000 manual fines. This does not even take into account the websites that are penalized by core algorithm adjustments.

What exactly is Google’s Blacklist?

As one of the leading online search engines, Google is dedicated to providing its customers with a secure online experience. It regularly scans the internet for websites that have malicious information and flags them as potentially harmful to users.

Websites that are suspected of introducing junk code or collecting personal information from visitors are then de-indexed. Google continuously blacklists sites that engage in phishing or other fraudulent activities.

As a result, over 90% of the website’s bounce rate decreases, lowering its reputation on the internet. This results in significant traffic loss, which reduces the company’s sales and income. 

When does Google blacklist a website?

Google uses the algorithm to search websites for unlawful material, viruses, spam pages, copyright violations, and over-optimization of SEO keywords.

Any of these features that violate Google’s security standards are deemed hazardous for visitors and Blacklisted.

However, when relevant domains are hijacked in cybercrime, they end up in this state.


The majority of Google penalties are the result of an algorithm update. There are two sorts of algorithm changes: Panda and Penguin. They are continuously updated to eliminate any unnecessary websites from search engine rankings.

The Panda update is often focused on the overall quality of your website—”it” prevents weak and bad content from appearing in search results.

Backlinks are the foundation of the Penguin update. It detects bad links which make the website appear authentic.

The duration of your Google punishment is determined by your infraction and how quickly you attempt to remedy it. These are some of them: manual link spam penalty, algorithmic penalty, excessive reciprocal linking site-wide penalty, and private blog networks.

Recovering a Blacklisted Website

To avoid the Google Penalty and protect users from harmful assaults, developers must use Google Webmasters tools. Furthermore, the device provides a wealth of information about website health. However, you may undo the Google Blacklisting by doing the following recovery measures.

Get rid of malware content

Examine the potentially damaging website material, locations, or security issues. Scan the webpage for malware to determine your Blacklist status. Finally, wipe up your site and repair the polluted file copies. 

Increase website security

Install a Firewall for web applications to provide secure browsing and protect the site from harmful assaults. Hacked websites are unstable.Keep your website safe from vulnerabilities by updating security software regularly, and discouraging junk backlinks to your site.

Work to restore the website’s reputation

Restoring the website’s trust is a lengthy process. Nonetheless, recovering traffic loss is not impossible. In the long term, effective websites combined with good SEO tactics and regular security plugins and themes can help you climb the Google ranks.

Notify your website for whitelisting

After you have completed the cleanup of malicious material, it is time to notify the authorities of Google Search Engine and request a review to remove your site from the Blacklist. Typically, it takes about a month to examine your report on how you resolved the difficulties.

Wrap up

Google Penalty may be perplexing to website owners.  To understand what is going on with your website, you must conduct extensive study and analysis.

Consult a professional if you are confused in any way; you do not need to be alone through this! If you choose to resolve a penalty without taking correct measures, you may end up causing greater damage to your website. 

What we offer

For more similar articles, make sure to scroll through our Publications on Edana. And do not forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Web development Services and more. Feel free to contact us anytime!

Featured-Post-SEO-EN Search Engine Optimization (EN)

Which Google Analytics Report is the best for your Company

Which Google Analytics Report is the best for your Company

In the world of business, your level of productivity is directly tied to your ability to monitor and watch over the vital statistics of your company. And in the online business world, this means using Google Analytics to its maximum potential. 

Today, we are all busy and have much to do, so it’s difficult for us to monitor the growth of our company. However, Google Analytics helps monitor our website performance. It provides us valuable data on how we are doing concerning our competition, business goals, audience needs, and other essential marketing activities. But which report is the best one? 

What is google analytics?

Google Analytics is one of the most necessary tools that help you to see and analyze the required data together. It combines different reports that gather all the information you need so you don’t miss a single detail.

To have all the insights in front of you at any time, Google Analytics reports capture all the steps you take in digital channels to reach your target audience. 

Reports in Google Analytics not only combine different types of information but at the same time analyze them and provide you with ready-made data.


5 key types of reports you need 

Google Analytics has a wide variety of reports, all of which you may need at some point to increase conversion rates or reach other goal, but here are the most important google analytics report that you will most likely need all the time.

Audience report

As you know, a correctly defined target audience is an essential component of success in marketing. The audience report helps you get all the valuable insights you need for audience research.  It gives you demographic and psychographic insights, the number of users, sort them into categories, so it will be easier for you to understand who is your ideal customer.

Site speed overview report

If you’ve been following our articles, you’ll know that slow-loading pages are the number one enemy of sales. Users have neither the time nor the willpower to wait for a long time for a website to load. That’s why you should monitor how fast your website is. Google site speed overview report will help you to improve your website’s loading time.

In addition to showing you which pages are loading slowly, this report also provides suggestions on how to fix the problem. From this report, you can find out how fast your site loads on different browsers, in different countries, how many seconds it takes to load, etc.

Bounce rate report

Your website may not have a slow loading problem, but people are still leaving quickly, or not going to the area where the main content of your site is. The bounce rate report shows you the way to control this.  

From this report, you will know how often visitors leave your site. If this number is high, you need to think about solving the problem

Goals overview report 

The results may be great, and your site’s performance may seem successful at first glance, but in reality, it may not match your goals at all. A goals overview report will help you to control it

A goals overview report can be said to be the most necessary and important. Here you can see an overview of the time frame you want, check how well the results and goals match each other, compare old and new data, and more.

Keyword analysis 

Keywords are very important for your website to appear in search engines, and with this report, you can control how suitable your keywords are for your content, see how users react to these keywords, and  Use this information to optimize your content and site.


In the end, it all comes down to you. You have to understand your company’s needs and know the type of information necessary. If you are focused on keyword performance indicators, look for reports like keyword analysis.

If you need more in-depth data on a specific section of your website look for the goals overview data. The best Google Analytics report will always be the one that delivers what you need and answers all of your questions.

What we offer 

For more similar articles, make sure to scroll through our Publications on Edana. And don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Search Engine Optimization Services and many more. Feel free to contact us anytime!

Search Engine Optimization (EN)

How does Organic Search improve your Digital Marketing Strategies?

How does Organic Search improve your Digital Marketing Strategies?

What Role Does SEO Play?

In a world that is becoming more connected businesses must compete for the attention of their target audience. According to a recent survey, 93% of online experiences originate from a search engine, highlighting the significance of SEO for businesses seeking to be discovered online. For example, implementing technical SEO principles successfully is beneficial to site optimization.

As a strategic consulting firm, we understand that business owners and boards of directors require a comprehensive digital marketing strategy in order to acquire publicity, expand, and stand out from the competition. SEO stands for search engine optimization. It’s critical to think about all parts of it while creating content. Because following guidelines and developing purely SEO content will assist you to be more visible on Google and other search engines.

Furthermore, SEO assists businesses in gaining a competitive advantage as well as important data about their target audience and market trends. This will assist them in refining their marketing plan and making sound business decisions in the future.

With this in mind, our digital marketing specialists have committed their experience to study the best approaches for developing and executing a high-performance organic search plan to promote the growth of your business.

The Importance of SEO in Digital Marketing Strategies

SEO boosts a company’s credibility by allowing it to appear at the top of search results on search engines like Google. Users trust organic search results more than paid advertising since they are based on the relevancy and quality of the website’s content rather than the company’s advertising budget. A business can establish its relevance and reliability in its area of activity by positioning itself at the top of search results, boosting users’ trust in the brand. That’s why it’s so important to understand how search engines work. 

SEO allows businesses to draw appropriate traffic to their website by attracting users who are already looking for similar items or services. Companies may enhance the number of leads, conversions, and sales by increasing appropriate visitors to their websites. Many businesses utilize local SEO strategies to help them appear more prominently in Google’s local search results.

Take, for example, Walmart, one of the world’s largest retailers. Walmart has made significant investments in SEO to improve its internet exposure and organic traffic. In 2019, their website received 424 million organic visitors. Walmart has improved its rating in Google search results thanks to a well-designed SEO strategy. According to a Searchmetrics analysis, Walmart’s presence in the top 10 Google search results climbed from 64% in 2017 to 76% in 2018, allowing it to surpass direct competitors such as Target and Amazon.


Key Steps to Optimizing Your Website – SEO

Optimizing your website’s content according to SEO principles may appear complicated, but it is based on a few basic steps.

Perform a keyword analysis: It is critical to identify the search terms that are most relevant to your business and include them in your content. Keyword research tools such as Google Keyword Planner and Semrush can assist you in locating appropriate keywords. Additionally, Google search console can actually highlight the most frequent search queries as well for businesses.

Produce high-quality content: Content is an essential component of organic search. It is critical to provide excellent content that is relevant to your target audience. This can include blog entries, infographics, videos, and how-to manuals.

Optimize content for search engines: Use keywords in the page’s title, description, and content. It’s also critical to make sure your website is well-structured and easy to use.

Create quality links: External links from other websites are vital for organic search. The marketing endeavor to obtain links from other websites to your website is referred to as link building. Aside from link building, you might also employ title tags and internal linking, which is any link from one page on your website to another page on your website.

Track and evaluate results: It is critical to track and analyze the results of your organic search strategy using tools like Google Analytics. This will inform you of what is working and what needs to be addressed on your website in order to enhance traffic and conversions.

Mistakes to Avoid When Optimizing Your SEO

There are some frequent mistakes that businesses make while optimizing their website for organic search.

Keyword research is essential for optimizing your website for organic search, but don’t rely solely on it. It’s also critical to develop a high-quality content strategy suited to your target audience. Social media posts, paid search, and search engine advertising must be used as well. 

Also, one of the pitfalls to avoid is attempting to reach a larger audience at all costs rather than targeting your ideal demographic group.

Over-optimizing a website by employing too many keywords or providing low-quality content is also prevalent. Finally, some businesses might commit the error of not monitoring their website’s performance and modifying their strategy accordingly.

The Long-term Benefits of SEO

SEO provides numerous long-term benefits in a digital marketing strategy. As mentioned before, unlike paid advertising, organic search brings high-quality traffic to your website, implying that users are already looking for products or services similar to yours. This improves conversion and customer loyalty.

Improving the loading speed and navigation of your website improves the user experience. It will inspire people to spend more time on your site and learn more about your products or services.

Google evaluates the quality of a webpage using a variety of signals. Time spent on the site, bounce rate (the percentage of visitors who leave the site after reading a single page), number of pages viewed each visit, and more are examples of these signals. If visitors spend more time on your website and engage with it, these signals will improve and your website’s relevance will be reinforced in Google’s eyes.

A website that is optimized for organic search can provide long-term benefits and continue drawing qualified visitors your way for years to come, without you having to spend extra money on advertising.

Implementing such a strategy is helpful, but it is also time-consuming and requires a considerable deal of knowledge. That’s why it’s a good idea to get personalized advice and professional assistance from a specialized SEO agency.

What We Offer

Look through our Edana publications to find more articles like this. If you need expert help with your digital marketing plan, consider our website optimization services. Please feel free to contact us at any time using the contact form provided below to discuss your SEO requirements. Our SEO team is ready to implement a strategy targeted to your company’s needs in order to increase online visibility and bring targeted traffic to your website.

Featured-Post-Lead-EN Search Engine Optimization (EN)

Content Syndication benefits for your Online Communications

Content Syndication benefits for your Online Communications

What is Content Syndication?

To put it Simply-Content syndication is republishing you owned content to different websites. By doing this-you can increase the audience reach. Nevertheless, you also increase the general variety of your audience. Keep in mind, that a specific audience might be visiting your website, but there can be another type of audience still unaware of your website specifically, but interested in the subject of research.

Increase the Audience Traffic

Along with the benefit mentioned in previous Paragraph-Content Syndication can do a great deal to your website’s online traffic. This will help raise the awareness of your brand. Not to mention, that content syndication strategies are extremely cost-efficient. Instead of burning out your blog’s content resources try republishing it and saving some ideas for further topics.

Great enterprises like New York Times also use content syndication. Some companies do tend to shy away from given content strategy fearing their content might become the victim of plagiarism. But, the main point is to direct different audiences back to your website for more specific information on the subjects.


Third Party Content Syndication

Not only can you syndicate your content on different websites and increase traffic via doing so, you can also ask different websites as third parties to syndicate their content on your blog. Now, if you principally deny publishing third party content on your website-think again. Traffic rotations are like a double-bladed sword.

Once you syndicate the third-party content on your blog-not only do your customers start visiting their blog, but also their active users start visiting yours. Sure the source must be stated and that’s exactly what works for you again and for the third party as well.

Also, don’t forget that it’s pretty rough to run a blog with multiple authors. Sometimes stylistically consistent content becomes a bit of an issue. If you see a blogpost so perfectly fitted for your ideal content-there’s nothing wrong about asking an influencer for example for the syndicate permission. In fact, an individual is very likely to be honored by such proposal and publish separate content to promote their work on YOUR website!

Self-Service Syndication

Another cool thing about syndication is that you can syndicate your own content. Now, this sounds a little bit off-track but don’t get confused. Here is what self-service syndication involves:

One of the greatest ways of Self-Service Syndication is to re-publish your content on LinkedIn platform. Here is where most B2B communications happen. Also, keep in mind, that when creating a LinkedIn post-you have an option of an article. So, it will not look like an unprofessional post or you won’t have to upload a Word or PDF file. This is a great way of re-publishing your content on your account but a different publishing platform.

Syndication Win-Win Strategies

  • Publish syndicated content from relevant posts on your blog.
  • Syndicate your content on relevant blogs.
  • Write specific content for relevant sites.
  • Re-Publish your content on B2B Platforms.

Content Syndication for SEO

At first sight syndicated content can seem almost scattered and we might question its functionality for SEO purposes. The great aspect of it is-that syndicated content is not equal to duplicated content. Google’s actually supporting the syndication strategy-just make sure to include the external link back to the original website. As we’ve discussed about internal and external links in one of our articles-used correctly, they do nothing but good to your SEO quality.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital Strategy Planning Services and many more. Feel free to contact us anytime!