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Search Engine Optimization

How to Recover Your Website from being Blacklisted?

How to Recover Your Website from being Blacklisted?

Is your website seeing a sudden decline in traffic, or are your web pages not being indexed by Google?  This article will teach you how to keep your website off Google’s Blacklist website.

You are not alone. Every month, Google administers about 400,000 manual fines. This does not even take into account the websites that are penalized by core algorithm adjustments.

What exactly is Google’s Blacklist?

As one of the leading online search engines, Google is dedicated to providing its customers with a secure online experience. It regularly scans the internet for websites that have malicious information and flags them as potentially harmful to users.

Websites that are suspected of introducing junk code or collecting personal information from visitors are then de-indexed. Google continuously blacklists sites that engage in phishing or other fraudulent activities.

As a result, over 90% of the website’s bounce rate increases, lowering its reputation on the internet. This results in significant traffic loss, which reduces the company’s sales and income. 

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When does Google blacklist a website?

Google uses the algorithm to search websites for unlawful material, viruses, spam pages, copyright violations, and over-optimization of SEO keywords.

Any of these features that violate Google’s security standards are deemed hazardous for visitors and Blacklisted.

However, when relevant domains are hijacked in cybercrime, they end up in this state.

The majority of Google penalties are the result of an algorithm update. There are two sorts of algorithm changes: Panda and Penguin. They are continuously updated to eliminate any unnecessary websites from search engine rankings.

The Panda update is often focused on the overall quality of your website—”it” prevents weak and bad content from appearing in search results.

Backlinks are the foundation of the Penguin update. It detects bad links which make the website appear authentic.

The duration of your Google punishment is determined by your infraction and how quickly you attempt to remedy it. There are five of them: manual link spam penalty, algorithmic penalty, excessive reciprocal linking site-wide penalty, and private blog networks.

Recovering a Blacklisted Website

To avoid the Google Penalty and protect users from harmful assaults, developers must use Google Webmasters tools. Furthermore, the device provides a wealth of information about website health. However, you may undo the Google Blacklisting by doing the following recovery measures.

Get rid of malware content

Examine the potentially damaging website material, locations, or security issues. Scan the webpage for malware to determine your Blacklist status. Finally, wipe up your site and repair the polluted file copies. 

Increase website security.

Install a Firewall for web applications to provide secure browsing and protect the site from harmful assaults. Hacked websites are unstable.Keep your website safe from vulnerabilities by updating security software regularly, and discouraging junk backlinks to your site.

Work to restore the website’s reputation

Restoring the website’s trust is a lengthy process. Nonetheless, recovering traffic loss is not impossible. In the long term, effective websites combined with good SEO tactics and regular security plugins and themes can help you climb the Google ranks.

Notify your website for whitelisting

After you have completed the cleanup of malicious material, it is time to notify the authorities of Google Search Engine and request a review to remove your site from the Blacklist. Typically, it takes about a month to examine your report on how you resolved the difficulties.

Wrap up

Google Penalty may be perplexing to website owners.  To understand what is going on with your website, you must conduct extensive study and analysis.

Consult a professional if you are confused in any way; you do not need to be alone through this! If you choose to resolve a penalty without taking correct measures, you may end up causing greater damage to your website. 

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Search Engine Optimization

Which Google Analytics Report is the best for your Company

Which Google Analytics Report is the best for your Company

In the world of business, your level of productivity is directly tied to your ability to monitor and watch over the vital statistics of your company. And in the online business world, this means using Google Analytics to its maximum potential. 

Today, we are all busy and have much to do, so it’s difficult for us to monitor the growth of our company. However, Google Analytics helps monitor our website performance. It provides us valuable data on how we are doing concerning our competition, business goals, audience needs, and other essential marketing activities. But which report is the best one? 

What is google analytics?

Google Analytics is one of the most necessary tools that help you to see and analyze the required data together. It combines different reports that gather all the information you need so you don’t miss a single detail.

To have all the insights in front of you at any time, Google Analytics reports capture all the steps you take in digital channels to reach your target audience. 

Reports in Google Analytics not only combine different types of information but at the same time analyze them and provide you with ready-made data.

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5 key types of reports you need 

Google Analytics has a wide variety of reports, all of which you may need at some point to increase conversion rates or reach other goal, but here are the most important google analytics report that you will most likely need all the time.

Audience report

As you know, a correctly defined target audience is an essential component of success in marketing. The audience report helps you get all the valuable insights you need for audience research.  It gives you demographic and psychographic insights, the number of users, sort them into categories, so it will be easier for you to understand who is your ideal customer.

Site speed overview report

If you’ve been following our articles, you’ll know that slow-loading pages are the number one enemy of sales. Users have neither the time nor the willpower to wait for a long time for a website to load. That’s why you should monitor how fast your website is. Google site speed overview report will help you to improve your website’s loading time.

In addition to showing you which pages are loading slowly, this report also provides suggestions on how to fix the problem. From this report, you can find out how fast your site loads on different browsers, in different countries, how many seconds it takes to load, etc.

Bounce rate report

Your website may not have a slow loading problem, but people are still leaving quickly, or not going to the area where the main content of your site is. The bounce rate report shows you the way to control this.  

From this report, you will know how often visitors leave your site. If this number is high, you need to think about solving the problem

Goals overview report 

The results may be great, and your site’s performance may seem successful at first glance, but in reality, it may not match your goals at all. A goals overview report will help you to control it

A goals overview report can be said to be the most necessary and important. Here you can see an overview of the time frame you want, check how well the results and goals match each other, compare old and new data, and more.

Keyword analysis 

Keywords are very important for your website to appear in search engines, and with this report, you can control how suitable your keywords are for your content, see how users react to these keywords, and  Use this information to optimize your content and site.

Conclusion 

In the end, it all comes down to you. You have to understand your company’s needs and know the type of information necessary. If you are focused on keyword performance indicators, look for reports like keyword analysis.

If you need more in-depth data on a specific section of your website look for the goals overview data. The best Google Analytics report will always be the one that delivers what you need and answers all of your questions.

What we offer 

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Search Engine Optimization

The best Five Paid SEO Tools

The best Five Paid SEO Tools

Why do you need SEO tools?

Keeping up with trends in the modern world is quite tricky, especially in the digital industry, which is hugely shifting. Without SEO tools, marketing specialists would have to spend hours researching suitable keywords and analyzing data. This process would make it impossible to create quality content and focus on another aspect of marketing and branding. 

SEO tools give your reports about where the problem is, what works, and what fails. Also, SEO tools generate keywords related to your brand and product. It helps you to see your website performance better. 

Also, in case you have multiple websites to keep up with, SEO tools are the best assistance. It guarantees accurate data and reports without any mistakes. 

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While the competition for organic ranking is higher than ever, marketers need some helping hand to achieve their goals. This is exactly why you need an SEO tool with beneficial features. So while you choose between tools, you should consider that powerful SEO features don’t come for free, and if you want all the valuable attributes, then you have to set aside a certain budget. 

Which tools are the best?

SEO software comes in so many different forms and functions, but there are five best tools on the market today, to optimize your website.

Spyfu 

This tool lives up to the name of a spy because it is one of the most excellent tools when you want to see what your competitors do, what works for them, search the keywords they are using, and so on.

 Spyfu is one of the most popular SEO tools because of its numerous features. It has everything you may need to work on SEO. it is all in one, it has keyword tool,  SERP checker, as already mentioned competitor research. 

The start price for Spyfu is 33$. 

Yoast premium

Another popular tool is Yoast, it has a free version, but if you want to take your SEO to another level Yoast premium is essential. 

Yoast premium provides content ideas, and keyword research tools, and helps with link building as it offers you interlink recommendations. 

Yoast premium isn’t that expensive, it is just  89$ to have Yoast premium as long as you want.

Ahrefs 

Ahrefs is the best tool when want to work on the off-page profile of your website.  Ahrefs provides an all-in-one toolset, that allows you to do any SEO job easily. 

This tool has features to track your competitors’ websites and helps you with backlinks and content. 

If you thinking of investing in this tool, the price of Ahrefs starts from 99$.

MOZ pro 

If your main goal is to know everything about your website’s technical performance then MOZ pro should be your first choice. 

MOZ pro offers you website rank tracking and backlink analysis, and also it will provide technical site auditing. 

The price starts from 99$, but every plan has very useful extensions and features to improve your SEO.

SEMrush 

If you are familiar with SEO, and the digital world, maybe you heard about SEMrush, it is one of the most famous tools, because it easy interface which holds all the important tools, you need. 

SEMrush has features for organic keyword research, finding content ideas, it will analyze competitors, also do reports of your work, etc. 

The cost of SEMrush starts at 199.95$ per month. It is more expensive than others, but if you have SEMrush you don’t need any other tools, SEMrush will cover everything for you. 

To sum up

If you are planning to develop your SEO, you definitely need a quality SEO tool. To pick the right one, you should know what is your company’s weaknesses and strengths, what you want to advance more, and what doesn’t require lots of attention. 

If you don’t have the budget, but want to grow your ranking in SERP and have optimized SEO, then you can start with free trials of the mentiond tools or check out our blog about the best Free SEO tools. 

What we offer

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Five Free SEO tools for your Business

Five Free SEO tools for your Business

Why is SEO important?

If you have an ambition for your website to appear in a Google search, then you should know about the search engine and how it works. Not only know about but spent considerable time to optimize your website or app to appear on the first page of google search. 

SEO is the primary tool to prove the relevance of your website and interact with search engines like google. Millions of sites are created every day, the number of competitors increases, and it becomes more and more important to be shown to your users directly. 

The search engine is responsible for which websites appear online and which don’t. It uses specific algorithms to choose from these numerous websites, and these algorithms will decide between your and your competitors’ website. This is why it is so essential to work on search engine optimization.

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Benefits of free SEO tools

As we are talking about free SEO tools, having no cost is one of the benefits. The only thing You will pay for is your time. But if it brings you relevant users, then be sure it’s worth it. Another benefit is that good SEO strategy will boost the acceptability of your website.

Also, most importantly, it attracts customers exactly from your target audience, and Free SEO tools help you find keywords for your business.

Free tools 

Just because something is free doesn’t mean it isn’t considerable. Some Free SEO tools are great when you just start exploring search engines. However, if you don’t have experience and want to learn more about how the search engine system works, you should definitely try these five free SEO tools as starters. 

Seobility

This first tool is for keyword research. This tool also offers on-site audits for checking SEO performance. The primary preference of Seobility is its daily updates. This tool provides you with different keyword rankings. 

Another great feature of Seobility is link explorer, which assists in keeping track of SEO backlinks.  It also allows you to set a country or even city and search for more specific keyword ideas. This is an excellent tool for searching and tracking keywords, data visualization, and analysis. The Software is for the web, but it also has mobile applications. 

SeoPoz

This is another great software for keyword analyzing and tracking. It originated for marketers and SEO specialists. 

SeoPoz collects information about how users interact with your Site and visualize all this data to show your website performance. 

SeoPoz has a built-in backlink audit, which allows you to get a complete summary of your website’s power and backlinks. SeoPoz is all Web-based software.

SEO PowerSuite

SEO PowerSuite is an excellent tool for managing your website campaigns. It has a LinkAssistant feature, which helps you to discover third-party websites appropriate to your business. This feature helps you with the link building process and improves your website’s authority and power.

SEO PowerSuite software also helps with keyword research. By using this tool properly, you can evaluate the structure of your website. 

SEO PowerSuite is also a Web-based platform but has an application for desktops.

Screaming frog 

Screaming frog is a software platform that allows companies to evaluate and optimize the visibility and authority of their website.

You can use Screaming frog to perform technical SEO, find broken links, and picture website architecture. In addition, this tool offers auditing for your website and shows problems related to SEO, for example, improper links, slow page loads, copied content, etc. 

Screaming frog has a desktop application for Windows and Linux. 

Google search console

If you are starting your SEO journey now, using Google tools is the easiest way to improve your website work. 

 One of them is the Google search console. It is an excellent start because the console will help you to understand everything about search engines and website optimization. 

Google search console has many valuable tools, such as mobile usability tools and search console reports; also, it offers to analyze engagement and impressions of your content. 

You just need a google account to access the Google search console. 

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Features-Post-SEO Search Engine Optimization

How does Organic Search improve your Digital Marketing Strategies?

How does Organic Search improve your Digital Marketing Strategies?

What is Organic Search

Organic search is part of the SEO tools you need to acquire for addressing specifically the less performing marketing strategies and campaigns. You check the rankings on Google Search Engine mostly. Your target aspects of SEO for organic search are: keywords, links-internal and external and content creation methods and consistency.

Below Average Performance

Sometimes we put a lot of energy in creation of specific content, but they still end up being dysfunctional or unproductive. We might find ourselves questioning the whole strategy, but in most cases it’s raw relevance of content that turns out to be the problem.

Keep in mind, that Google Search Algorithms tend to switch and change quite so often and in the process of content creation it’s crucial to pay attention to such changes. Along with the algorithm can change certain keyword values or links can simply become irrelevant by the time we decide to launch a campaign or publish the blogpost.

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Organic Search Results

So, how do we control the outcomes of our content and what can possibly be the organic search results? Organic Search of keywords for example, showcase the relevancy of your content for your users. You can make notes on least performing ones and optimize them adequately to improve your SEO.

Also, not only do the Organic Searches indicate least performing content on your blog, but also the unpaid search results rankings. The first to pop up in Google SERP is paid advertisements. The rest after that is what naturally pops up within the search volume of your key phrase of choice.

So, how do we upgrade our rankings in organic search and stay relevant for our potential and active customers?

Don’t confuse the Google Search Engine

It might sound a bit funny to be able to confuse a Google Engine, but it’s possible and here’s how:

Let’s say you have a website dedicated to cosmetics and beauty in general. Now, that most of your cornerstone content is published and you’ve acquired quite some rankings in the search engine-you decided to change content a little bit. Maybe, spice it up? Or demonstrate how many other aspects your industry is connected to?

The issue here is to not lose track of your content becoming irrelevant for the general description and context the Google robot has figured out your website to be about. For an even more specific example, suppose you decided to start posting about makeup during WW2.

As a matter of fact makeup did play a huge part back in those times, but if all of a sudden your several blog posts become overloaded with WW2 related information and have very little cosmetic related keywords-you will notice changes in your organic search results.

The reason is simple-your content has become irrelevant to your whole website concept. Well, it’s not quite so easy to mess up, but we are speaking about extremes in this case. So, to maintain your high scores and organic search results-make sure you don’t go way overboard with the general content.

Conclusion

In summary, let’s say that relevance is key for high organic search results. Just make sure you place links and keywords in the right place with the right context to avoid popping up in irrelevant searches and targeting a totally different audience instead of the actual target. After all, it’s also very likely uninterested audience will NOT visit your website and that affects your SEO just as much.

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Content Syndication benefits for your Online Communications

Content Syndication benefits for your Online Communications

What is Content Syndication?

To put it Simply-Content syndication is republishing you owned content to different websites. By doing this-you can increase the audience reach. Nevertheless, you also increase the general variety of your audience. Keep in mind, that a specific audience might be visiting your website, but there can be another type of audience still unaware of your website specifically, but interested in the subject of research.

Increase the Audience Traffic

Along with the benefit mentioned in previous Paragraph-Content Syndication can do a great deal to your website’s online traffic. This will help raise the awareness of your brand. Not to mention, that content syndication strategies are extremely cost-efficient. Instead of burning out your blog’s content resources try republishing it and saving some ideas for further topics.

Great enterprises like New York Times also use content syndication. Some companies do tend to shy away from given content strategy fearing their content might become the victim of plagiarism. But, the main point is to direct different audiences back to your website for more specific information on the subjects.

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Third Party Content Syndication

Not only can you syndicate your content on different websites and increase traffic via doing so, you can also ask different websites as third parties to syndicate their content on your blog. Now, if you principally deny publishing third party content on your website-think again. Traffic rotations are like a double-bladed sword.

Once you syndicate the third-party content on your blog-not only do your customers start visiting their blog, but also their active users start visiting yours. Sure the source must be stated and that’s exactly what works for you again and for the third party as well.

Also, don’t forget that it’s pretty rough to run a blog with multiple authors. Sometimes stylistically consistent content becomes a bit of an issue. If you see a blogpost so perfectly fitted for your ideal content-there’s nothing wrong about asking an influencer for example for the syndicate permission. In fact, an individual is very likely to be honored by such proposal and publish separate content to promote their work on YOUR website!

Self-Service Syndication

Another cool thing about syndication is that you can syndicate your own content. Now, this sounds a little bit off-track but don’t get confused. Here is what self-service syndication involves:

One of the greatest ways of Self-Service Syndication is to re-publish your content on LinkedIn platform. Here is where most B2B communications happen. Also, keep in mind, that when creating a LinkedIn post-you have an option of an article. So, it will not look like an unprofessional post or you won’t have to upload a Word or PDF file. This is a great way of re-publishing your content on your account but a different publishing platform.

Syndication Win-Win Strategies

  • Publish syndicated content from relevant posts on your blog.
  • Syndicate your content on relevant blogs.
  • Write specific content for relevant sites.
  • Re-Publish your content on B2B Platforms.

Content Syndication for SEO

At first sight syndicated content can seem almost scattered and we might question its functionality for SEO purposes. The great aspect of it is-that syndicated content is not equal to duplicated content. Google’s actually supporting the syndication strategy-just make sure to include the external link back to the original website. As we’ve discussed about internal and external links in one of our articles-used correctly, they do nothing but good to your SEO quality.

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Features-Post-SEO Search Engine Optimization

How can Long Tail and Short Tail Keywords Boost your Online Presence?

How can Long Tail and Short Tail Keywords Boost your Online Presence?

Key Phrases

Short tail and long tail keywords are otherwise known as key phrases. The key phrases help determine the google search engine what is the summary content of the specific post. This can be best demonstrated on your blog/cornerstone content. Basically the length of tails is also determined by the amount of words in a phrase. Specific amount of keywords can be beneficial for specific purposes and in next paragraphs we shall discuss the examples of correct uses for the key phrases.

Short Tail Keywords

Short tail keywords are also known as head terms. They generally consist of maximum three key words. These 1-3 words are supposed to cover the general topic. Such key phrases tend to have higher search volume and are more likely to pop-up in numerous searches. If increasing a click-through rate is what you want at the moment-using short tail keywords is a way to go.

Long Tail Keywords

In comparison to the short key phrases-long tail keywords do have lower search volume. The trait of these key phrases is more specific approach to the search engine. Long tail phrases can contain up to five keywords. And again, in contrast to short key phrases if the high search volume is NOT what you are looking for, but rather a specific audience searching for a very specific product or service-the long tail keywords are a way to go in this case.

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Planning Key Phrases

Now, as a company you are very well likely to have not just B2C, but also B2B communications. Logically you might be creating content for customers and partner businesses separately. This is where the key phrases will differ in your cornerstone content and general publications.

As we always like to say-research is the key. First you need to figure out what a business and a customer are specifically searching for and then pick the key phrases relatively. SEO assistants such as Semrush can also be of great help to figure out those keywords and search statistics.

Practical Examples on using Key Phrases

For the practical example, let’s suppose you have the coffee-shop business. Say, you provide all sorts of products including inventory for coffee making. Also, for variety of content let’s say you have a physical venue where customers can purchase freshly brewed coffee as well.

Now, here we are creating content for customers and it’s time to pick some keywords. Just like we’ve discussed-when it comes to B2C communications for higher search volumes it’s best to use short tail keywords. These key phrases can be such as: “local coffee shop”, “fresh brew coffee”, “best local coffee” etc. not more than 3 key words in summary.

But, if you are creating content on a specific platform for business causes-key phrases will be different. In this case, you don’t need ultra-high visibility. You need the right potential partners to see your content right? So, in this case, let’s suppose-your long tail keywords could look like this: “high quality coffee machine”, “best coffee inventory in ……”, “quality service coffee shop” etc.

Conclusion

To put all the information above in summary, picking longer or shorter key phrases is a strategic action. Keep in mind, who you are optimizing your content for and which reasons. Such key phrases are to be chosen according to your goal.

The goal can be either high search results or specific search results depending on your target personas. So, simply said B2C communications fir short tail keywords best and B2B communications fit long tail keywords.

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Black Hat and White Hat SEO Uses for Digital Marketing

Black Hat and White Hat SEO Uses for Digital Marketing

Hats In SEO and their ABCs

Possibly, the fun part about the “Hats” in SEO is actually how we can sort them as heroes and villains. These so called hats somewhat tell us which SEO strategy is on the dark side and which is more of a hero.

In general SEO Hats conceptualize how your optimization is going according to rules or making a smaller or bigger curves. Well, saying that they are actually heroes and villains is maybe a fun metaphoric description, but let’s keep in mind, that all strategies need individual approaches.

Now, sometimes even through Black Hat SEO is frowned upon, it might actually give us the results we need in the current time. So, let’s review what these hats actually mean.

White Hat SEO

White hat SEO basically means to optimize your search engine according to platform guidelines and completely by the rules. You don’t cheat and have longer-term goals with your SEO campaign.

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Black Hat SEO

Now, black hat SEO involves riskier practices and somewhere not along the lines of rules and guidelines. It can actually do the work assigned to it, but temporarily. In contrast with white hat, black hat cannot be counted on unless the SEO strategy is quite short-term.

What are the Rules?

To understand the concept of rules, which are actually regarded to as guidelines-we can refer to Google’s “Quality Guidelines”. Keep in mind, that algorithm changes over time and so do the guidelines in correspondence to it. Basically picking a hat means to work with the guidelines or against them.

The basic outline of an honest White Hat is to not try to cheat the system. Using keywords is cool, but imagine just throwing in the keywords on your landing page for no specific or adequate reason.

Well, it might work for a little while, but just how many hundreds and thousands of fooled viewers will you handle? It’s quite dishonest and uncomfortable for you as a company in the first place to recklessly waste the keyword treasures.

But Black Hat looks so Tempting

And still, the dark side is just too seductive to resist sometimes. Now, let’s review the point of the black hat SEO in the first place. It’s very short-term and there is no perspective to it. Yet, SEO rankings are supposed to be consistent.

You will be almost cutting off the branch you’re sitting on by trying to trick the system, because such violations do not really go unnoticed. Once the algorithm changes your rankings will only become harder to push back up. So, why would you do this to your enterprise?

Mysterious Grey Hat

Well, just like in a comic book, when you have Villains wearing black hats and Heroes wearing the white one-you also have that one neutral guy. The point of grey hat is actually mixed media.

Grey Hat SEO in somewhere close to quality guidelines, but not quite there. Yet this SEO is not as fatal as the black hat one. Results are also mediocre with Grey Hat SEO strategies.

Using Grey Hat SEO tactics is something you might not deliberately inform Google about, but even if found out about-it’s not something to get penalized for immediately. Something like a blurred line between good and bad.

Choose Your Hat

After all the discussions in previous paragraphs about how SEO Hats work, now it’s completely up to you-which one you’re willing to choose. Will you opt for radical options or navigate somewhere along the neutral zone?

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How To Use Multi-Modal Search For Higher SEO Performance?

How To Use Multi-Modal Search For Higher SEO Performance?

Multimodal Search Basics

Basically, multimodal search combines the aspects of keyword, concept and example searches. It can also involve the multilingual search engine development and of course-multimedia search elements like photo, video and audio. Now, to make the concept clearer, let’s discuss several possibilities of using multimodal search strategy to benefit our SEO.

Multi-Functional Content

Before you start with multimodal search, you must first have some diverse content. Now, that we’ve mentioned so many content mediums it’s important to know how they can be navigated through general search engines to pop up in more various channels.

Multi-Lingual Search

For this case, let’s take the basic example of your blog-textual content. It’s great to have customers engaged and well, if they do not know the language of your choosing, they can always refer to google translate. Yet, best option for increasing your summed up SEO results would be to actually provide the multi-lingual versions on your website already.

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Here’s how it works-you have at least two language options for your original website. When writing blogposts/cornerstone content make sure to provide copies in both languages. Provide a URL for both posts in their specific languages with the keywords relevant to that native audience.

This obviously doubles up the work you put in blogging, but also surely doubles your SEO profits as well.

Concept Search

So far, in one of our articles we have discussed the importance of external links in your content. Here’s how it helps with acquiring concept search strategy. The primary reason you use external links in your content is to help the search engine understand what’s the purpose of your post. What ideas or concepts it is about. So, make sure to use relevant external links to navigate your potential customers towards your content via the general outline of its concept.

Example Search

If you write content on regular basis, you should know that you must have at least one comparative or exemplifying sentence in your blogpost or social media textual content. Such assets in content writing help interested viewers find certain keywords in the body text of your content without concentrating on headlines alone, so make sure to present some comparisons and examples in your copy next time.

Multi-Media Search

Now, media that dominates search engines is generally photos. Even before clicking the video or possibly available audio content-we need a small glimpse of what we’re about to see right? When you create a specific type of content don’t forget to edit your featured image in coherence with SEO friendliness. This is how it works:

When you add a featured image for your content you are very likely to see graphs asking you to explain the image and add the so called Alt text. Explaining the image actually helps you use your necessary keywords in multiple mediums. Some platforms offer simple wording and some require some coding knowledge, but it’s still manageable.

As for the ALT text, here is why it’s cool. The ALT text function literally helps you command your engine on when and where to make the image pop up. Let’s say you have an image on content about your Croissant recipe. You upload an image (preferably royalty free) and command in ALT text to pop up in Google SERP when searched “French Croissant Recipe” or “Real Croissant Recipe”

The previously conducted customer research and keyword research will help you understand how to control these search strategies better, so don’t hold back on using the search engine functions to their fullest.

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Search Engine Optimization

How Can Internal And External Links Improve Your SEO Rankings?

How Can Internal And External Links Improve Your SEO Rankings?

ABC Of Internal And External Linking

Before we get to discussing more specific benefits of internal and external linking for your SEO scores, let’s review the basic properties of both:

Internal links direct your users from your website to another page on that same website. So, basically it helps you with CTR and earns you a higher SEO score, thus letting you appear higher in search engine hierarchy. Also, you provide ease of navigation all through your website.

As for the external links, they direct your users out of your website to another website. Here, the pro is to get backlinks from those other websites trailing all the way back to yours, which also result in higher SEO rankings.  Also, the Google Robot views the externally linked content as credible.

External Linking Myths

Now, if you know little about SEO, you might think, that external linking might do you no good. This can also be result of fear of competition. Let’s say you are creating cornerstone content. It’s obvious, that you cannot just copy from someone and label it as yours, so you need to link the informational source.

Fist off, you’re getting rid of plagiarism and also showing the honesty to your viewer. The other thing is, that you need to make sure you’re using a reliable source of information. Doing that will only benefit you, as the users will be assured that you use professional resources and are more likely to re-visit your content out of trust.

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Internal Linking

2 or maximum of 3 internal links are an optimal option per one landing page. Over-doing will over-saturate your content and confuse the search engine. In this case, in alliance with keywords you’re focused on-use specific and strategic internal links for the engine to understand briefly what your page is all about and its content.

Also, you offer users quick access to certain pages they must be interested in and save a lot of time scrolling through your options or menu. Of course, don’t forget the benefits of building organic traffic on your website which shows in further increased website engagement.

E-A-T

The abbreviate of E-A-T deciphers as expertise, authority and trustworthiness. These are the three main principles your external linking strategies work for. This is suitable not for individuals only, but also your engine robots of Google and Bing alike.

Don’t Forget Other Engines

The engine we’ve been discussing primarily is Google search. But, keep in mind, even though google is the most used one generally, Yahoo and Bing are not the ones to be left out from.

Your target audience needs to be researched well to at least figure out which search platform they are using most frequently. Quite logically, if your customer research shows that your users mostly use Bing, it would be non-beneficial to work only on Google SEO rankings.

Use External Links Wisely

Just dropping and popping external links simply because your content mentions a website is not enough of a reason to use external links so clueless.

We might mention Instagram or Facebook in our website content, but is it really necessary to link instgram.com or facebook.com? Will it anyhow serve our search engine robot to figure out the purpose of our content? Not really.

So, for a better example, if you’re writing about fashion industry trends and emphasize on Vogue magazine-instead of simply linking Vogue.com, you can apply a more specific link from vogue website that is conceptually about the same subject as your content with similar keywords.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Search Engine Optimization and many more. Feel free to contact us anytime!