Category: Mobile Application Development (EN)

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Featured-Post-Application (EN) Mobile Application Development (EN)

10 Crucial Questions to Consider Before Launching Your Mobile Application

10 Crucial Questions to Consider Before Launching Your Mobile Application

Auteur n°4 – Mariami

Are you considering creating a mobile application? A great idea! However, before diving headfirst into development, it’s imperative to ask the right questions to avoid pitfalls that could cost time and money.

At Edana, a Swiss digital agency with specialists in mobile development, digital transformation, UX design, strategy, etc., we understand the importance of preparation in the success of your application project. Here are ten crucial questions to consider before bringing your mobile application to life.

1. What is the purpose of the mobile application in a few sentences?

Understanding the purpose of your mobile application is fundamental to its success. It goes beyond merely defining goals. It involves a deep exploration of user needs, market gaps, and the unique solutions your application will provide. This clear vision informs design and development, providing a roadmap for features, user experience, and expected outcomes.

Moreover, a precise understanding of the application’s purpose helps establish key performance indicators (KPIs), facilitating continuous evaluation and adaptation to changing user needs. In summary, being able to formulate a clear and precise purpose creates an essential foundation for the success of your mobile application. Do not overlook this phase to ease your work later, as the success of each phase depends on the success of the preceding ones in such projects.

2. What is the real deadline?

When do you want to see your mobile application in the market? Do you have a specific constraint?

Understanding deadlines fully allows for effective planning and anticipating unforeseen challenges throughout the development process. This step goes beyond setting deadlines to become an informed anticipation of key phases, time constraints, and necessary margins. In-depth time clarity not only allows for precise planning but also integrates the required flexibility to resolve potential issues without compromising project quality. Furthermore, it serves as a guide to optimize resource allocation, minimize delays, and maintain a viable work pace.

Therefore, a well-defined deadline promotes effective collaboration, open communication, and ongoing motivation within the team, providing stakeholders with a clear vision of the path to achieving set goals. Coordinate with all project stakeholders and clarify this point to move forward without uncertainty.

3. What are the risks associated with the development of the mobile application?

Identifying potential obstacles is the foundation of a proactive approach to ensuring project success. This strategic anticipation not only recognizes upcoming challenges but also initiates the implementation of preventive action plans. By fully understanding these potential risks, a team can not only mitigate them before they escalate but also develop alternative solutions to avoid any negative impact on the project. Thus, this proactive approach goes beyond simple foresight, strengthening the team’s resilience and cultivating an adaptability mindset in the face of adversity.

In the end, this proactive approach establishes an environment conducive to innovation and quick problem-solving, making project success an achievable reality.

Examples of risks that can compromise a mobile application project

Compatibility issues

Mobile applications must work on different platforms (iOS, Android) and various devices. Hardware and software differences can lead to compatibility issues, requiring extra efforts to ensure a consistent user experience.

Data security

Data security is crucial for user trust. Security breaches can compromise user-sensitive information, leading to legal consequences and a loss of trust. Robust security measures must be in place from the early stages of development.

Changements dans les réglementations

Laws and regulations regarding data protection and privacy evolve regularly. Non-compliance can lead to significant sanctions and delays. It’s essential to stay informed and adapt to regulatory changes.

Technical challenges

Technical issues such as persistent bugs, slow loading times, or malfunctioning features can hinder the user experience and discourage potential users.

Increased competition

The mobile application market is highly competitive. Constant competition can make it challenging to acquire and retain users. It’s essential to develop unique features and stay tuned to market developments.

Ineffective project management

Lack of effective project planning and management can lead to delays, cost overruns, and a degradation of the final product’s quality. Clear communication and constant monitoring are crucial to avoid these issues.

Limited resources

Budget constraints, a lack of qualified staff, or delays in obtaining necessary resources can slow down application development and compromise its quality.

By anticipating these risks and implementing mitigation strategies, the development team can strengthen the application’s robustness and maximize its chances of success in the competitive mobile application market.

Discuss your mobile project with one of our experts

In the continuation of this article, we address questions related to business strategy, business model, target audience, user experience, project management, and market competition. Continue reading to learn more and succeed in your mobile project in Switzerland or internationally.

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4. What are the business goals of the mobile application?

Clarity in business goals guides the development of the application toward tangible and measurable results. By determining these goals, you create a solid foundation to evaluate the application’s success, focusing on clear and tangible performance indicators.

This precise definition of business goals also fosters a shared understanding within the team, aligning efforts towards achieving the company’s strategic objectives.

Examples of business goals for an app:

  1. Customer base expansion: Increase the number of users of the mobile application within a given period.
  2. Improvement of user retention: Enhance user loyalty by increasing the number of monthly sessions per user or reducing the uninstallation rate.
  3. Direct monetization: Generate direct revenue from the application through models such as in-app purchases, subscriptions, or in-app transactions.
  4. Strategic partnerships: Establish partnerships with other companies or platforms to expand the application’s reach and reach new market segments.
  5. Brand awareness: Improve brand visibility by using the application as a communication and marketing channel.
  6. User data analysis: Collect and use analytical data to understand user behavior, optimize application features, and personalize the user experience.

By defining clear business goals and choosing a suitable economic model, the development team can better align its efforts to create an application that meets the business needs and can be meaningfully assessed in terms of commercial success.

5. Who are the target users?

A deep understanding of your audience will facilitate the design of an application that will precisely meet their specific needs. By clearly identifying the characteristics, preferences, and behaviors of your target audience, you will be able to create a tailored and engaging user experience.

This thorough understanding notably promotes a closer connection with your audience, allowing the establishment of lasting relationships and user retention.

To achieve this, conduct market research, UX research, and brainstorm with all stakeholders in your project. Feel free to involve potential users and conduct test sessions with a navigable prototype if possible.

Examples of applications we have designed, revolutionizing UX in a specific sector:

Designing mobile applications, software, and websites for our Swiss clients is our core business. Here are some mobile development case studies illustrating UX logics tailored to a specific user target and innovating in their market.

Revolutionizing the hospitality industry
Staff & Taff
Mobile app for Fide exam candidates
Fidelp

Get your mobile application designed by Swiss experts

6. Who are the key stakeholders?

The precise determination of key stakeholders, whether internal or external to the project, is essential to build strong foundations for collaboration. By clearly recognizing these stakeholders, it becomes possible to establish transparent relationships, define responsibilities, and align everyone’s expectations. This identification facilitates smooth communication and optimal coordination among the different parties involved.

In this way, a better understanding of each party’s roles and needs contributes to quick decision-making and effective problem-solving. In summary, it fosters a harmonious work environment and successful cooperation to complete the project.

7. Are there competitors to your application?

By carefully examining competitors in the market, you can grasp their trends, strengths, and weaknesses. This in-depth analysis provides a unique opportunity to position your application in a distinctive and remarkable way. By understanding gaps or unmet needs in competitors, you can identify opportunities to offer a unique value proposition to users.

This not only differentiates your application but also anticipates user needs while making significant improvements compared to what is offered by competitors. Ultimately, this informed competitive analysis establishes a solid foundation for creating a mobile application that innovatively and relevantly meets user expectations while standing out in the market.

8. What is the budget for development?

This budget directly determines the scope of features, the project’s scale, and influences strategic decisions. By setting clear financial limits, you can define specific priorities, paying particular attention to essential features and critical business needs.

This strategic approach ensures alignment of business goals with available resources, ensuring project success within the pre-established budget. Furthermore, it promotes careful resource management throughout the development process, maximizing efficiency while avoiding unforeseen financial overruns.

In the end, a well-defined budget streamlines choices, keeps the focus on goals, and optimizes results within the available resources.

9. What is the application’s monetization strategy?

The monetization strategy of an application is crucial for its long-term financial success. It represents the master plan that determines how the application will generate revenue, whether through targeted advertising models, sponsorship partnerships, subscriptions, in-app purchases, or other methods.

A well-thought-out strategy takes into account the value offered to users while ensuring an optimal user experience to guarantee sustainable profitability. It requires an in-depth understanding of the market, users, and trends, as well as flexibility to adapt to evolving needs. Ultimately, a well-thought-out monetization strategy is an essential pillar to maximize the financial potential of your application while preserving its relevance and value for users.

Example of a business model for a mobile application in Switzerland

  1. Freemium : Offer a basic version of the application for free, with premium features available for payment.
  2. Subscription : Propose a model based on a monthly or annual subscription to access all the application’s features.
  3. Advertising : Generate revenue through advertisements integrated into the application, using models such as CPC (cost per click) or CPM (cost per mille impressions).
  4. Data selling : Monetize data collected by the application by selling it to third parties, while adhering to privacy and data protection rules.
  5. Integrated e-commerce : Facilitate purchase transactions through the application, taking a commission on completed sales.
  6. Software license : Offer a usage license for the application to other businesses or partners.

Discuss your mobile application project with an expert

10. How will your customers make purchases?

Understanding your customers’ purchasing process is essential for designing a smooth and convincing user experience. By carefully examining the various stages of purchase and identifying potential obstacles or frictions, you can create an intuitive and suitable user interface. This approach optimizes the purchasing journey, facilitating navigation and simplifying payment processes.

Such a deep understanding of user needs and behaviors guides the design of a seamless purchasing experience, promoting customer satisfaction and encouraging conversions. In summary, it contributes to building user trust in your application and establishing lasting relationships based on a positive and smooth purchasing experience.

Conclusion

Launching a mobile application is an exciting venture, but success depends on meticulous preparation.

At Edana, we are experts in the field, ready to guide you through each step of the process. Before you launch, make sure you have answered these crucial questions. The clarity you gain will facilitate the development of a powerful and effective application.

By considering your business goals, specific context, and particular needs, we develop, from strategy to execution, the digital transformation and mobile application you need. Our approach aims to provide you with a tailored and effective solution, designed to meet your specific requirements and business goals.

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital ecosystems of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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Featured-Post-Application (EN) Featured-Post-Transformation-EN Mobile Application Development (EN)

Reinvented Customer Experience: The Impact of Personalized Mobile Applications

Reinvented Customer Experience: The Impact of Personalized Mobile Applications

Auteur n°2 – Jonathan

  • Tags customer portal, Digital Transformation, mobile application, mobile transformation, user experience

In the digital era, customer experience has become a cornerstone for Swiss businesses seeking to stand out in an increasingly competitive market. Among the elements redefining this experience, personalized mobile applications are emerging as powerful tools to create deeper and more meaningful connections with customers.

In this article, we explore how these applications have transformed the way businesses interact with their clientele, highlighting inspiring examples and some of our case studies (mobile projects carried out for Swiss companies).

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Personalized Mobile Applications: Context and Benefits

Evolution of Customer Expectations in Switzerland

Consumer expectations have undergone a profound transformation, fueled by the omnipresence of digital technology in our daily lives. Today, Swiss customers aspire to more than just a simple commercial transaction. The rapid evolution of society has led to a quest for significance, where the overall experience with a brand has become as essential as the product or service itself. From the first interaction to beyond the act of purchase, each touchpoint shapes the customer’s perception and directly influences their propensity to remain loyal to a brand.

This reality redefines the current commercial landscape, as customer loyalty is no longer solely the result of a quality product but rather the outcome of a complete and memorable experience. Consumers are now more inclined to engage with brands that understand and cater to their specific needs, thus creating personalized and engaging interactions.

In this era focused on personalization, mobile applications play a central role by providing a platform where customization can thrive. Designed with a customer-centric approach, these applications go beyond mere transactional functions to create interactive, immersive, and tailored experiences based on individual preferences. They become trusted partners in the consumer journey, offering a seamless continuity from the first virtual exploration to long-term loyalty.

The Essence of Personalization

In the constant quest to meet ever-growing consumer expectations, the essence of personalization emerges as the master key to unlocking a truly unique customer experience. Personalized mobile applications, as facilitators of this personalization, open up an entirely new universe where each interaction becomes a customized experience tailored to each user.

Personalization clearly transcends simple user interface adaptation. It extends to a profound understanding of individual preferences, purchasing habits, and even personal aspirations. From product recommendations based on past purchases to meticulous interface customization, every aspect of the mobile application is carefully adjusted to intuitively meet the specific needs of each customer.

For example, product recommendations cease to be a mere feature and become an enriching experience. By analyzing purchasing habits and preferences, applications can anticipate future needs, creating a space where each suggestion becomes a personal discovery. This approach transforms the simple act of purchase into an adventure, where every interaction with the application invites exploration of new horizons.

Impact of Personalized Mobile Applications on Customer Loyalty in Switzerland

Personalization clearly emerges as an essential driving force to forge unparalleled customer loyalty. We observe this at Edana through the journeys of Swiss companies we advise and support in their digital transformations: companies that successfully integrate this approach experience a significant improvement in loyalty. By personalizing each interaction, they cultivate a sense of appreciation in the customer, thus strengthening the emotional connection.

For example, loyalty programs integrated into personalized mobile applications become powerful tools to encourage customer retention. Going beyond generic rewards, these programs offer personalized benefits that align with individual preferences. This also applies to all types of businesses and ways of personalizing the customer’s experience and interaction with the company (some case studies and examples will be provided in the following parts of this article).

I want to develop a mobile application

Examples of Mobile Transformation by Industry

Swiss Financial Services

Swiss financial institutions have begun to widely adopt personalized mobile applications to offer more intuitive and personalized banking services. Although many innovations are yet to be created, features such as expense management, personalized financial advice, and real-time notifications have significantly improved the customer experience in this sector. The possibilities are endless, whether in the fintech sector or more traditional financial institutions; the ways to reinvent the relationship with the customer and make their daily life easier are practically infinite, promising innovation and growth for this strongly present and prosperous industry in Switzerland.

Revolutionizing the Restaurant Sector

Personalized restaurant applications are reinventing how customers order and interact with restaurants. From personalized menus based on dietary preferences to exclusive offers based on purchasing behavior, these applications create tailor-made culinary experiences. Other solutions are emerging, such as recruitment and job search solutions in this sector, for example. Applications for booking and delivering meals are also a significant part of the digitization of this industrial and tertiary sector in Switzerland.

Mobile Applications in the Travel Sector

In the travel industry, the integration of personalized mobile applications has revolutionized the customer experience. Travel companies are increasingly adopting these solutions to offer tailor-made services, thus redefining how travelers plan and live their adventures. Flexible booking features, personalized travel itinerary suggestions, and real-time disruption alerts have significantly improved the convenience and personalization of travel.

Applications and Portals in the Medical Sector

The medical sector is increasingly embracing personalized mobile applications to redefine healthcare delivery. Health establishments are adopting these innovative solutions to offer more tailored and accessible medical services. These applications revolutionize how patients manage their health by providing features such as personalized symptom tracking, appointment management, and remote consultations with healthcare professionals. Personalization in healthcare allows a proactive approach to health, providing advice and recommendations tailored to each individual. Thus, personalized medical applications contribute to a more individualized and patient-centric healthcare experience, improving the accessibility and efficiency of medical services.

However, it is essential to ensure the security, processing, and storage of patient data, which are regulated in Switzerland. Our article on this topic can enlighten you on the prerequisites and pitfalls to avoid for a successful mobile digitization in the healthcare sector.

Some of Our Mobile Case Studies

Our teams of UX-UI designers, strategy and digital transformation consultants, front-end and back-end developers, mobile and software engineers, create robust and tailored solutions adapted to the specific conditions of each of our clients. Here are some examples of mandates carried out:

Revolutionizing the hospitality industry
Staff & Taff
Mobile app for Fide exam candidates
Fidelp

Develop my mobile application

Challenges and Lessons Learned for Successful Mobile Transformation

Technological and Ethical Challenges of a Personalized Mobile Application

While personalized mobile applications offer enormous benefits, they also present crucial challenges in terms of privacy protection and data security. Striking a balance between immersive personalization and privacy respect is a major challenge.

Companies must ensure full transparency regarding the collection and use of data while implementing robust security measures to protect sensitive information. This delicate balance is essential to establish and maintain customer trust, making privacy protection both an ethical and business imperative in the era of advanced personalization.

The Essence of Success in Personalization: Going Beyond Expectations

At the core of the success of companies that have fully integrated personalized mobile applications lies a profound understanding of the individual needs of customers. This understanding goes beyond simply adapting to existing preferences; it anticipates evolving needs based on attentive listening and ethical data collection.

Indeed, the key to success lies in the ability to innovate continuously, constantly evolving to meet changing customer expectations. This proactive approach ensures not only current satisfaction but also builds a solid foundation for the future, where each interaction becomes an opportunity to exceed expectations and create exceptional customer experiences. Thus, personalization becomes a dynamic process of constant adaptation, where the business and the customer evolve together towards an ever more enriching relationship.

Transform Your Customer Experience: Discuss It with Our Experts!

If you aspire to transform your customer experience, our digital consulting, brand strategy, and mobile and software engineering firm are here to accompany you on this journey.

Our experts are ready to collaborate with you to create personalized strategies that go beyond usual expectations. By integrating personalization into every aspect of your customer interaction, we aim to create experiences that go beyond simple commercial transactions to become true memorable moments.

We take into account your business goals, context, and specificities to design from strategy to execution the digital transformation and mobile application you need.

Let’s talk about it now

PUBLISHED BY

Jonathan Massa

As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.

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Featured-Post-Application (EN) Mobile Application Development (EN)

User-Centered Design in Application Development: Importance and Methodologies

User-Centered Design in Application Development: Importance and Methodologies

Auteur n°15 – David

Importance of User-Centered Design

The strength of user-centered design lies in its ability to prioritize the needs, desires, and capabilities of users in the application development process. This fundamental approach recognizes that the success of an application depends on its optimal ability to meet the expectations and requirements of those who will use it.

By adopting a user-centered perspective in the early stages of application development, designers and developers can better understand the target users. This allows them to anticipate users’ needs, behaviors, and preferences, leading to the creation of more intuitive, user-friendly applications tailored to specific needs.

This proactive approach reduces the risk of designing applications that are disconnected from users’ actual expectations. By deeply understanding end-users, development teams can create simpler and more effective interfaces, providing an enhanced user experience and reinforcing long-term adoption and loyalty to the application. From a business perspective, this is crucial, as the success of a digitalization program or a market-released solution directly depends on its alignment with user needs.

User-centered design also contributes to minimizing costs related to post-launch modifications and adjustments. By integrating user feedback throughout the development process, teams can iterate and refine the application continuously to meet changing needs and market trends. This is also a central point for a company’s profitability.

At Edana, aware of its importance in creating meaningful and high-performance user experiences, we actively integrate user-centered design into our application development process for Swiss and international businesses. Whether it’s providing support in digital strategy, software engineering, mobile application development, or comprehensive guidance, we prioritize user needs.

Key Principles of User-Centered Design

The key principles of user-centered design represent essential foundations that guide the development process by placing the user at the forefront of thinking. These principles are crucial for creating applications that truly add value, whether it’s a business application to digitize company processes or a consumer-focused application like a mobile app or web platform. Here are some of these principles:

Empathy and Understanding Users:

The first step is to develop deep empathy for users by understanding their needs, motivations, and challenges. This profound understanding guides all design decisions to ensure the application meets users’ actual expectations. This is what a user experience (UX) specialist, a product owner, or to some extent, a marketing strategist does. However, every stakeholder must show the utmost empathy during their participation in the application design stages. This requires varying levels of effort and specific guidance. Workshops are sometimes good opportunities to facilitate this co-creative process in which empathy towards the end user takes a central and crucial role.

Active User Involvement

Actively involving users throughout the development cycle is crucial. Continuous user feedback allows for adjustments and improvements, ensuring better alignment with their needs. This can start with tests and questionnaires targeting an audience close to the end users during the project’s design phase. Once the product is in production, feedback obtained from direct users of the product is valuable to evolve it in the right direction and ensure it better aligns with the expectations of its actual users.

Continuous Iterations and Testing

User-centered design involves iterative cycles of design, testing, and feedback. This iterative approach quickly identifies and resolves potential issues, constantly improving the user experience.

User Experience (UX) Design

Placing user experience at the heart of the design process ensures the application is easy to use, intuitive, and enjoyable for users. Well-thought-out user interfaces and smooth navigation are key elements for a positive user experience.

Adaptability and Scalability

Applications designed based on these principles must be flexible to adapt to changing user needs and technological advancements. They should be scalable to integrate new features while maintaining a consistent user experience.

By combining these principles, development teams can create applications that not only meet user needs but also delight users with their user-friendliness and relevance, providing exceptional experiences that stand out in the competitive application market, for example.

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Common User-Centered Design Methodologies

Common user-centered design methodologies encompass various methodological frameworks and specific approaches aimed at integrating user needs throughout the development process. Here are some of these methodologies:

Design Thinking

Design Thinking is an iterative process focused on deep understanding of users, creative idea generation, and solving complex problems. It encourages an empathetic approach to define, conceptualize, and implement innovative solutions.

UX/UI Design

User Experience (UX) and User Interface (UI) Design are key disciplines in user-centered design. UX Design focuses on creating positive user experiences by analyzing user behavior and optimizing accessibility and ease of use. UI Design focuses on the visual design of the user interface to ensure an aesthetic and intuitive experience.

In-Depth User Research

This methodology involves techniques such as interviews, observations, surveys, and user testing to gather valuable information about user needs, desires, and preferences. This data guides the design process.

Rapid Prototyping

Rapid prototyping involves creating iterative and simplified versions of the application to gather user feedback as early as possible. These prototypes validate concepts, identify potential issues, and allow for rapid iteration of solutions.

User Testing and Continuous Evaluation

User testing involves having real users test the application to assess its functionality and user experience. These tests help identify issues and make continuous improvements throughout the development process.

Illustrative Case Studies

Illustrative case studies highlight successful examples where user-centered design has been applied effectively. Here are some representative case studies:

Improving User Experience at Airbnb

Airbnb redesigned its interface based on a user-centered approach, collecting user data through surveys, behavioral studies, and platform usage analysis. Using user testing and prototypes, Airbnb identified pain points and revamped the interface to make searching and booking accommodations more user-friendly.

UI Redefinition at Slack

Slack redesigned its interface based on in-depth research into user behaviors and needs. Usability studies, interviews, and careful listening to user feedback informed changes such as menu simplification, improved visibility of notifications, and organization of communication channels. These adjustments were made to streamline interaction and navigation, enhancing platform efficiency and user-friendliness.

Mobile Experience Overhaul at Google Maps

Google Maps revamped its mobile application by focusing on specific elements to enhance the user experience. They simplified the user interface by restructuring menus and navigation options for smoother use. Additionally, Google Maps integrated customization features such as route suggestions based on user travel habits and real-time traffic information, providing a more personalized and convenient experience. This redesign resulted in more intuitive navigation, better adaptability to user needs, and increased overall user engagement with the application.

Projects by Our Engineering Teams

Our experts in UX design, software architecture, full-stack development, DevOps, and security design user-centered applications that are robust and business-oriented. Here are some concrete case studies of projects we have undertaken for Swiss clients:

Digital transformation of a mittelstand
Filinea
Business software for an electrical company
Goteck

These case studies highlight how applying user-centered methodologies has enabled these companies to develop remarkable products and user experiences, demonstrating the tangible benefits of a needs-focused approach in application development.

Let’s talk about your application/software project now

Challenges and Future Perspectives

Les défis et les perspectives futures dans le domaine de la conception The challenges and future perspectives in the field of user-centered design provide insight into current obstacles and upcoming trends for application development professionals. Here are some of these challenges and perspectives:

Current Challenges

In application development, a major challenge lies in the increasing diversity of users, characterized by a variety of needs, habits, and skills. Adapting applications to meet this diversity represents a constant challenge, requiring a flexible and inclusive approach.

Collecting data to understand users is crucial, but it also raises questions about privacy and ethical management of personal data. Responsible approaches are necessary to ensure the security and confidentiality of collected information while using data ethically to improve user experiences.

Another major challenge is maintaining the long-term relevance of applications. User needs evolve rapidly in a constantly changing technological landscape. Keeping an application relevant and useful requires continuous adaptation and regular updates to meet changing user needs while aligning with technological advancements.

Managing user diversity, ethical data collection, and the need to maintain long-term relevance are key challenges in application development, requiring an agile and constantly adaptive approach to meet changing user expectations in a dynamic technological environment.

Future Perspectives

The increasing integration of artificial intelligence (AI) to personalize the user experience is an emerging trend. This evolution aims to offer more tailored and relevant interactions for each user, using AI algorithms to customize application features and content based on individual preferences.

Immersive technologies such as augmented reality (AR) and virtual reality (VR) open new horizons for creating innovative and captivating user experiences. These technological advances offer opportunities to design applications with more immersive and engaging interactions for users.

In the context of user-centered design, ethical-based approaches are gaining importance. It becomes crucial to ensure transparency, security, and accountability in the collection and use of user data. This ethical approach aims to preserve user confidentiality and rights while responsibly using data to improve user experiences.

Closer interdisciplinary collaboration between different fields such as design, technology, psychology, and ethics becomes essential to create more holistic applications. This collaboration considers various aspects of the user experience, ensuring a comprehensive and balanced approach in developing user-centered applications.

By addressing these challenges and anticipating these trends, user-centered design professionals can develop more adaptive, innovative, and ethical applications that meet changing user needs while providing exceptional and relevant user experiences.

Conclusion on User-Centered Design

In conclusion, user-centered design goes beyond a simple development process. It is a crucial strategic investment, not only to meet user needs but also to strengthen the competitiveness of the company, ensure compliance with market requirements, and ensure operational resilience.

By integrating this approach into your technological strategy, you consolidate your company’s competitive position in Switzerland and/or internationally, foster customer loyalty, and open up new growth opportunities. Edana remains at your disposal to assist you in the successful implementation of these strategies, essential to ensuring your competitive advantage in the market.

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

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Mobile Application Development (EN)

The Future Of Health And Fitness Apps

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The Future Of Health And Fitness Apps

Auteur n°2 – Jonathan

With the arrival of the stay-at-home lifestyle, people were driven to replace their immobile lifestyle with more cardio activities due to developing trends in the fitness app development industry.

According to a report, sales in the fitness sector are expected to exceed US$23,127 million by 2024. Fitness applications are the most popular, with over 96 % of app users exclusively using one fitness and health app.

With these data and a growing awareness of health, it’s evident that how customers handle their physical, spiritual, and emotional well-being will drive the health and wellness industry’s future growth.

With the wellness industry’s positive and increasing outlook, there is plenty of opportunity for firms to profit from predicted and upcoming wellness app industry trends.

Because of their easy functioning, these apps are an excellent resource for both fitness fanatics and people who only regularly attend the fitness center or exercise. They encourage them to exercise regularly.

Augmented Reality and Virtual Reality

Augmented reality is a technology that effortlessly incorporates digital material into a person’s real-world surroundings, especially those related to health and fitness. Because VR takes a user’s whole attention, AR is a better fit for incorporating into everyday chores.

Virtual Coaches 

Virtual coaches are one of the most current innovations in the fitness application development industry. Virtual trainers may show consumers how to perform an exercise and answer their queries.

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The virtual assistant might be a real person or a machine learning program. The main objective is to help individuals with their inquiries and to help them achieve their fitness goals.

Social Sharing and Geolocation

You may also incorporate social networking with geolocation into your fitness app. It will also help you improve the user experience. With the aid of social sharing integration, the user may share a post on a variety of social sites. As a consequence, it will help you sell your goods more effectively.

Furthermore, during the training, the customer can offer advice and discuss their successes. As time passes, more people will download and utilize the app.

Wearable Technology

The wearables business in general is growing. Smartphones can track locations and count steps, but they lack critical functionality like heart rate monitoring. Smartwatches, on the other hand, fit comfortably on your arm and do not interrupt your activities.

Your fitness app should be fast and interoperable with as much wearable technology as feasible. Wearables motivate users to be healthy, faster, and stronger, thus incorporating them into fitness applications makes them more appealing to customers. Wearables track users’ objectives and progress, motivating them to outperform their previous day.

Fitness App Development Difficulties

Data Security: Data security is a top focus for fitness app development. Keep an eye on the issue of data security.

Another challenge is to deliver an excellent user experience for the applications so that they are speedy and simple to use. If you lack knowledge in this area, you may need the help of a team of UI/UX designers at this stage of fitness app development.

Having a unique selling point: There are several health and fitness applications available in today’s app markets. It takes a lot of effort for mobile app developers to create a unique and engaging fitness app with some of the top Unique Selling Propositions.

Wrapping up 

There’s no doubt that the wellness and health industry has aroused customers’ interest. Keeping up with the newest fitness technology developments will set your fitness app out of the pack. The market becomes larger by the day. Emerging technological improvements are advantageous to embrace, but if you want your app to be ready for the future, you must focus on its performance and usability.

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Development and many more. Feel free to contact us anytime!

PUBLISHED BY

Jonathan Massa

As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.

Categories
Mobile Application Development (EN)

How to Rank Higher with App Store Optimization

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How to Rank Higher with App Store Optimization

Auteur n°2 – Jonathan

App Store Optimization is becoming more important in the mobile app business as the number of applications is rising every day. Last year 230 billion applications have been downloaded worldwide. All this shows how important it is for the application to stand out from the rest and to be optimized at the same time.

 App Store Optimization is the process of increasing your app’s visibility and rankings in the App Store.  App store optimization is key to getting more downloads from Google Play & App Store search results. 

Difference between the App store and Google play

Even though App Store and Google Play both serve the same purpose and have a lot in common, there are still many differences between them.

The platforms have not released their algorithm’s intricacies, but it’s still possible to draw conclusions about which one is more relevant to your app.

The goal of both app stores is to maintain perfect quality. However, Apple’s review system is significantly longer than other platforms. To get the most out of your app, you’ll need to leave a three-day buffer for iPhone apps. 

One of the biggest differences between the app stores is how they use keywords. The Google Play Store indexes all of the content included in an app’s description, while the Apple App Store only uses a specific field for adding relevant keywords. 

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In addition to all this, Google Play and the App Store have many other differences that must be taken into account when optimizing the application. But to begin with, some steps are necessary in all cases

Steps to optimize your application

These are the essential things to consider for app optimization. To maximize the visibility of your app on both the Google Play and Apple App Store, make sure that you pay close attention to the differences between these platforms.

App’s title and subtitle 

The title of your app is the first thing that users will see on the search results of both the Apple and Google Play stores. It’s also used as a ranking factor for apps. Your app’s subtitle in the Apple App Store also aids in providing context and extra explanation.

Keywords need to be used with care. The most significant weighting of any ranking element is this one, however, you must use keywords organically and make sure your name is catchy and interesting.

Description

Your description is one of the primary content items indexed and reviewed by the algorithm for ranking purposes on the Google Play Store. Considering this, you should properly add the keywords you wish to rank for.

The character count for the description is limited to 4,000 both on the Apple and Google stores.

If you think about it, the description of your app should assist customers to understand what it is, what its major features are, and any additional information you need to offer.

Right screenshots and the preview video

As was already established, raising your exposure is only one aspect of ASO; the other is getting users to click on and download your software.

Selecting the appropriate designs to grab attention is one of the most effective things you can do to boost the CTR on the Apple App Store. On iOS, images are visible both in the listing itself and in the app search results. On google play, They only appear when someone clicks on your app.

This is your chance to visually present your application even before a customers click on it. And there is an opportunity to be creative and produce very distinctive images.

Conclusion

How you share your app is just as important as the app itself. So you’ve built a great app. Now let’s review the process that will maximize your downloads and visibility in the marketplace. We’ve highlighted the essential parts of ASO to help you better understand how to create a winning app that users will find, download, and use!

More ranking means more exposure and more downloads which in turn means more revenue for you. If you have any concerns about the best way to rank higher, then rest easy, our experts weighed in and help you to make your application the best version of itself. 

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Development and many more. Feel free to contact us anytime!

PUBLISHED BY

Jonathan Massa

As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.

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Mobile Application Development (EN)

Marketing Strategy to promote your Mobile Application

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Marketing Strategy to promote your Mobile Application

Auteur n°2 – Jonathan

Why is Mobile Application strategy important?

If you just launched your first mobile App and you are celebrating, it is a little too soon cause no one knows about it, and your application might get lost in the endless number of apps. For more clarity, approximately 3.4 million applications are in App Store, and more than 80 thousand apps are in Google Play. 

It is not difficult to realize how low your chances of approaching your target audience are without a proper marketing strategy. 

80% of the world’s population owns a smartphone and uses different apps for 6-7 hours daily. So having a mobile app isn’t only essential. But also a great competition, too. To stand out, you should build a marketing strategy for your mobile app. 

What is Mobile Application marketing?

Mobile Application marketing is a marketing technique used to promote Apps. It is very similar to traditional marketing, but it has a few differences you should know before starting to work on mobile app marketing.

Marketing your mobile application does not mean just making people interested in your product. It means guiding users altogether, teaching, and communicating with them. Mobile App marketing strategy has three main stages during app development.

  1. Awareness stage
  2. Acquisition stage
  3. Retention stage 

Let’s see each stage closely and find the main steps to make your mobile app attractive for users. 

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Awareness stage

This stage is often called the pre-launched stage. That is the phase when your main goal is to make your product visible and known. Before starting work on your brand’s awareness, you should have a vision of your brand’s values, positioning, and messaging. 

Everything starts with launching, but Before deciding on the launch date of the app, you should consider some important things. Firstly, make sure that nothing important is planned for that date, because it may outshine your application and put you in second place. Also, consider that Apple reviews apps more strictly than Google. 

Another crucial thing you should do for successful launching is a market research and building a user persona. It will help you understand who your ideal customer is, what is important for them and how the market responds to their desires. 

From there you are starting building awareness for your app, use every possible channel, but use them wisely.  Social media, influencers, and websites, all of them will help you promote your app. 

Acquisition stage 

Congratulations! You moved on to the user acquisition stage, where you have to work on gaining users, it is time to be creative, try different methods, and focus on achieving as many downloads as possible. 

You can use various strategies to reach your users, for example, paid ads, App store optimization (ASO), and many more. 

Always keep an eye on where are more downloads coming from and work on it. The more downloads you get, the more chances you have to appear on the top of App Store searches. 

Retention stage 

The next step is to make your new users into your loyal customers because if the app isn’t used there is no benefit for the business. To improve your app, You should communicate with your users and make them want to use your product every day.  You can use in-app messages, and push notifications, offer them a referral bonus, ask them for feedback, etc. you should make your mobile app user feel involved. 

Also, another important thing is user experience. If your application is hard to use, the interface is not interesting and simply, there is a big chance to lose most of the customers soon.

To find out how to keep your Apps user friendly and aesthetically attractive make sure to check out our article – When should I hire a UI/UX designer?

Conclusion

As you saw as any other product, a mobile application also needs a well-planned marketing strategy. If you want to have a successful mobile app you should set your goals, keep track of all the important metrics and never stop the development of your product. It sounds like a hard and complex process as it is, but our team can help you with every step. 

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Development and many more. Feel free to contact us anytime!

PUBLISHED BY

Jonathan Massa

As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.

Categories
Mobile Application Development (EN)

Communication Strategy for your Mobile Application 

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Communication Strategy for your Mobile Application 

Auteur n°2 – Jonathan

Why is Communication Strategy important?

Humans are different from every other creature because of their communication ability. People interact every day with each other. Communication skills are crucial for every relationship, whether in work or everyday life.

We exchange information with this, make new friends or even say goodbye to old ones. Have you ever heard the phrase –  communication is key? It is, in every kind of situation and marketing is not an exception. 

In the digital world, we reached a critical point of communication, there is an enormous amount of unwanted content we receive every day on every channel started from social media, email, TV and others. and it is challenging to be outstanding, This is why an accurately creative communication strategy is dramatically important. 

Types of Communication Strategies

There are three main types of communication strategies: verbal, non-verbal, and visual.

  • The verbal communication strategy uses words to deliver a message, either in written form or oral. Blog posts, letters, and email messages are examples of written verbal communication. 
  • Non-verbal communication strategy includes facial expressions, hand gestures, hugs, smiles, handshakes, etc. 
  • A visual communication strategy makes visual content for exchanging information, for instance, any kind of graphic design, art, illustrations, and many more.

The best practices for Mobile Applications

Even if your product is perfect in any way if the customer doesn’t have information about it, it does not have any value and after gaining all the customers, it doesn’t end here, you want to keep them purchasing and continue to use your product. This is exactly why you need a proper communication strategy.

There are a few practices that may be a good start for your business to master communications, but keep in mind that to stand out you need your unique style which will be suitable for your product and customized for your target audience. 

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Customize the message

People are very self-centered. They like when companies talk to them personally. So try and make your messages as customized as available. To do that, you should collect as much data about customers as possible, create a few segments and make people think that you talk to them personally. 

Think twice before choosing a communication channel

There are so many ways to tell mobile user news, mobile marketing is diverse enough, For example, push notifications, in-app banners, etc. But by considering which your target audience is the best place where your massage should appear changes. In some cases, push notifications work better. For instance, Gen Z is more likely to open notifications than millennials or bummers. 

Look beyond conversions

Purchases are essential, but if you are only pushing your customer to buy something with a call to action button and do not communicate with them in any other context you will lose them soon. So try and make them feel special, ask them their opinion or provide them with new information. That will help you keep your active users with you. 

Invest in CRM

CRM( customer relationship management) is dramatically important for mobile applications. Some companies do not consider CRM until they realize they are losing customers. So be sure to plan your communication strategies from the begging. 

Control your effectiveness

Always be on the truck what is working and what is not. Nothing is constant and neither is communication strategy, people are changing all the time, and trends are different every week and it is important to be aware of these changes. 

Do not be afraid of experimentation

There is no right answer or a unique formula that works for every mobile app, so never stop testing and experimenting, try new things, people love creativity, and different approaches. If one thing doesn’t work try another, but there is one thing – never forget your brand values and always keep in mind your customer’s interests. 

Summing up

With the growing market, when we are receiving push notifications every minute it is more and more difficult to reach your user, but with an effective communication strategy, nothing is impossible. But once again keep in mind that every brand and every App is different and they need different approaches, our marketing team can help you find the best strategy for your product and company. 

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Development and many more. Feel free to contact us anytime!

PUBLISHED BY

Jonathan Massa

As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.

Categories
Mobile Application Development (EN)

How to launch your own App – A Step by Step Guide

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How to launch your own App – A Step by Step Guide

Auteur n°2 – Jonathan

Mobile Applications Today

Nowadays, mobile applications are the vital part of your company’s digital marketing and communications. So, let’s discuss-why is that? Keep in mind, that current customers tend to use their smartphones far more often than their laptops. In many cases, when creating a website for their business, enterprises tend to adapt their wireframes to mobile view first and then the desktop version.

Yet, some businesses think it’s a luxury to have a mobile application. Actually, it’s not. Creating a mobile application has become relatively easier, especially-with some basic knowledge of coding languages. Before we get to discussing launching process-let’s review some benefits as well.

Benefits of Mobile Application

One of the most important perks is, that applications are far easier to use for the customer. Surely, we can adapt our desktop website to the mobile frame, but still-buttons for example tend to work out not quite as simply as they would in an application.

Quick access is another huge benefit of having a mobile application. Instead of entering a browser, typing in the web domain and waiting until it loads-you can have the app right on your smartphone lock-screen menu. One click is enough, once you’ve saved the authorization details.

As for safety-currently loads of apps have biometric security measurements-which especially come in handy when it comes to mobile banking for example. Fingerprint access is one of the most popular biometric security methods. A customer feels safe and the developer can relax as well, so both sides have security benefits.

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Get started with Application Launch

  • Market Research

Whatever you decide to do for your Digital Marketing strategies, the Market and Customer persona research is a must. In this case-make sure you get to know what your buyer/potential client want from an app before you get set on creating design elements. Also, don’t forget to take a good look at your competitors and study the basics of successful mobile applications. Try to adapt them in your planned app and keep in mind-adaptation does not equal to replicating.

  • Initial UI/UX Design

Once you’ve researched your market and the customer’s interests-it’s time to think of designs most suitable for the taste of your target audience. Only a good choice of colors and fonts will not be enough of course. Make sure you’ve done your studies on wireframes most suitable for the purpose of your application. Create low-fidelity mockups first and think through the simplicity of actions taken through the digital medium. Free platforms like Figma enable you to create such mockups and have a good look at other designs.

  • Clear Goals and KPIs

Once you’ve completed the tasks above, start focusing on the strengths of your application and make its purpose clear. What are you trying to find a solution for? Why would a potential customer choose your application instead of another? Once you’ve made your strengths clear, you know what to focus on.  

  • Prototype Testing

Before launching your app, make sure to find the relevant audience willing to test the functionality of your application. It would also be smart to have a QA engineer test the quality of your mobile application. During the various testing rounds, you can see if the app achieves what it should, which means you might let it be, or reevaluate your mobile app features to meet the desired standard.

  • Specific Planning

Specific planning mostly includes choosing the right time for launching the app. Now, analyze the means of your application-what is it mostly connected to? Is it for food delivery service? If it is and let’s say-Thanksgiving is next month, maybe launching it a week before, when your target audience is getting ready and shopping-would be great timing.

  • Beta Release

After you have everything in order, develop a limited release for a few testers to observe how the refined product performs but without the danger of things going wrong.The study, like the previous testing, should be targeted and attempt to ensure that all functionality is in place. You can utilize these insights to bring the big launch even closer.

Conclusion

Launching an app is surely time consuming and takes up a lot of energy and creative juice. No matter how perfect the results-always make sure to be an active listener to your customers’ feedbacks. Stay an active listener for not just successfully launching, but successfully maintaining the performance of your Mobile Application.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Services and many more. Feel free to contact us anytime!

PUBLISHED BY

Jonathan Massa

As a senior specialist in technology consulting, strategy, and delivery, Jonathan advises companies and organizations at both strategic and operational levels within value-creation and digital transformation programs focused on innovation and growth. With deep expertise in enterprise architecture, he guides our clients on software engineering and IT development matters, enabling them to deploy solutions that are truly aligned with their objectives.

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Digital Consultancy & Business (EN) Featured-Post-Application (EN) Mobile Application Development (EN)

How to Turn Your Financial Application into a Super-App?

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How to Turn Your Financial Application into a Super-App?

Auteur n°3 – Benjamin

Financial Apps And Retail Banking

If you can’t remember the last time you visited the bank, then your financial application is doing its job just right. Clearly in the digital era we have no time left to waste in the waiting line, so financial apps enable us to conduct basic financial transactions anywhere and anytime.

Sure, ATM withdrawal card/non-card involved is still the form of retail banking, but in this article we shall be emphasizing the mobile friendly bank to customer communications.

What is the Super App?

A super app, is widely used for multiple services combined on one mobile platform. Now, basic financial apps allow us simple services, but the super app can include services like: ordering a taxi, investing on the same platform, delivery and buying tickets to your desired events. Currently financial apps are on a highway to becoming super-apps, because clearly managing your finances is a part of your daily routine.

Digital Security

When a certain field of digital industries is expanding, fraud is a regular follow-up. In this case regular users seem to be most worried about the security of their digital accounts. Luckily we now have biometric security for our financial apps. This can be the model of face, fingerprint or voice authorization.

At this point-this is the best digital service can offer and set off an alarm if unauthorized individual is trying to access your confidential information. In the future it can develop into feature and mimic level recognition, all we have to do is to expect these security measurements to be widely launched.

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Control Your Funds/Multifunctional Banking

If you really want your customers to experience the super-app features, you must offer the control over savings in certain funds, like IRA for example. Multifunctional banking saves you a lot of time not having to download separate mobile-banking apps and managing all accounts on one sole platform. The user also has to be able to regularly check their credit history.

Digital Finances

The development of block-chain and crypto currencies have once again showcased the importance of owning a financial application in the modern world. Money is slowly changing its basic from. Back in the times even debit and CC cards were frowned upon, but nowadays we would not imagine living without them.

Modern NFT games have widely popularized the crypto currencies, and well, made changes on the market simultaneously. Now for crypto currency management you can download a Binance app, but as a super app-customer ought to be able to trade crypto currencies on your platform as well.

Other Aspects Of Super-App

Not just the financial app has perspective to become a super-app certainly. The most wanted services by wider target audiences are very well likely to take up that rank. Think of what modern customers are mainly looking for. Generally, it’s delivery and Uber services that have greatest popularity among multiple target audiences. The rest is up to your creativity and marketing teams to figure out what other services you can integrate to the traditional ones.

Account Management Made Easy

The big perk of owning a mobile banking application is the ability to control your credits and loans. Let’s be honest, often times we are disappointed with an operator expecting a different amount of money to be paid to close down the credit, but it turns out to be more eventually. To avoid this discomfort-financial apps enable us to constantly check the payment plan and review calculations if paid in advance.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Designs and many more. Feel free to contact us anytime!

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Featured-Post-Application (EN) Mobile Application Development (EN)

Mobile Application-Friendly Marketing Benefits

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Mobile Application-Friendly Marketing Benefits

Auteur n°9 – Lina

Mobile Application-Comfort Zone

As time flies and digital daily activities are becoming parts of our lives at a deeper level-customers don’t just want a digital environment, but a comfortable one. Slowly even laptops will be losing their popularity and tabs/smartphones and mobile applications seem to have started ruling over. Now, of course there are still certain activities which need a computer. For example-3D Design for architectural projects takes up huge amount of power and energy. It’s least likely for a tab or a regular smartphone to render the 3D materials.

Easy Access

Some generations call us lazy ones for wanting to make everything easier. Now, the question here is-why make it harder though? On daily basis we are all striving to better ourselves and improve a way of living on a personal and global scale. So, why not make services easier too. For example, easy Log-In procedure saves you some nerves not to speak of time after all. Isn’t it just annoying to waste any of your precious time? Or imagine a first aid application to take much time to function. Do you imagine how many fatal incidents that might result in? There is nothing wrong with making something easy in a quite a rushed and stressful daily challenging environment.

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Customer Behavior Again

Like we’ve discussed in many previous articles-customer behavior research is a huge must. Creating an app alone is not enough. Well maybe for a certain amount of time a fact of App’s existence could pop some conversations and feedbacks, but creation alone is no good unless you update it constantly.

Listen to Feedback

There is a funny thing about all of us thinking we are pros at everything and just sometimes we say stuff we might become embarrassed for later, but if there is an idea and it doesn’t sound quite too logical-turn it around and around until you see the actual point. Some customers are kind enough to politely point out on updates your product needs, some are even more generous and provide you with ideas to better your performance. The point being-listen to all of them and sort out the best. Customers know what they really want and it’s up to us to listen really carefully and provide best solution later on.

Buttons and Texts

Visual design is very important for a mobile application. Well it’s time we agree that UI and UX just really need one-another. A simple position of a button could drastically change the customer’s behavior-which is funny because it might be a very important button for your sales.

Framework

Frames decide the future of your mobile app from the first glance. Now, let’s discuss some examples. LinkedIn didn’t seem to have a mobile application for quite a while. This annoyed a lot of people, because maybe previously job searching was a procedure done at home, after current work with a cup of tea on a kitchen table and writing numerous cover letters and all those awkward procedures. Now, real-life communication has become more Valuable-an employee will have a brief look at your Resume but the rest is up to interview. Now that job searching can be done from any place and any time LinkedIn just had to organize a Mobile-Friendly Platform. After all, it’s one of the best digital environments in its field. Would be a shame actually to not have an app.

Transitions

Where the buttons or wireframes take you is something you should take your time researching. Just sometimes a wireframe or a button connected to it just don’t correspond quite well with one-another and this creates another really annoying experience for a customer. In summary creating mobile friendly digital experience is not enough if it isn’t time and cost-effective for your loyal or potential customers. Or otherwise it could become just a waste of time.

What We Offer

Make sure to scroll through our publications on Edana for more interesting articles and don’t forget to check our services for numerous options to choose from. Feel free to contact us anytime!

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Lina

Lina is an expert in content strategy, consumer psychology and neuromarketing. She develops and deploys solid online content and advertising strategies enabling our customers to reach their target audiences and generate value in the digital space in Switzerland and abroad.