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Digital Consultancy & Business (EN) Featured-Post-Application (EN) Mobile Application Development (EN)

How to Turn Your Financial Application into a Super-App?

How to Turn Your Financial Application into a Super-App?

Financial Apps And Retail Banking

If you can’t remember the last time you visited the bank, then your financial application is doing its job just right. Clearly in the digital era we have no time left to waste in the waiting line, so financial apps enable us to conduct basic financial transactions anywhere and anytime.

Sure, ATM withdrawal card/non-card involved is still the form of retail banking, but in this article we shall be emphasizing the mobile friendly bank to customer communications.

What is the Super App?

A super app, is widely used for multiple services combined on one mobile platform. Now, basic financial apps allow us simple services, but the super app can include services like: ordering a taxi, investing on the same platform, delivery and buying tickets to your desired events. Currently financial apps are on a highway to becoming super-apps, because clearly managing your finances is a part of your daily routine.

Digital Security

When a certain field of digital industries is expanding, fraud is a regular follow-up. In this case regular users seem to be most worried about the security of their digital accounts. Luckily we now have biometric security for our financial apps. This can be the model of face, fingerprint or voice authorization.

At this point-this is the best digital service can offer and set off an alarm if unauthorized individual is trying to access your confidential information. In the future it can develop into feature and mimic level recognition, all we have to do is to expect these security measurements to be widely launched.

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Control Your Funds/Multifunctional Banking

If you really want your customers to experience the super-app features, you must offer the control over savings in certain funds, like IRA for example. Multifunctional banking saves you a lot of time not having to download separate mobile-banking apps and managing all accounts on one sole platform. The user also has to be able to regularly check their credit history.

Digital Finances

The development of block-chain and crypto currencies have once again showcased the importance of owning a financial application in the modern world. Money is slowly changing its basic from. Back in the times even debit and CC cards were frowned upon, but nowadays we would not imagine living without them.

Modern NFT games have widely popularized the crypto currencies, and well, made changes on the market simultaneously. Now for crypto currency management you can download a Binance app, but as a super app-customer ought to be able to trade crypto currencies on your platform as well.

Other Aspects Of Super-App

Not just the financial app has perspective to become a super-app certainly. The most wanted services by wider target audiences are very well likely to take up that rank. Think of what modern customers are mainly looking for. Generally, it’s delivery and Uber services that have greatest popularity among multiple target audiences. The rest is up to your creativity and marketing teams to figure out what other services you can integrate to the traditional ones.

Account Management Made Easy

The big perk of owning a mobile banking application is the ability to control your credits and loans. Let’s be honest, often times we are disappointed with an operator expecting a different amount of money to be paid to close down the credit, but it turns out to be more eventually. To avoid this discomfort-financial apps enable us to constantly check the payment plan and review calculations if paid in advance.

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Categories
Featured-Post-Application (EN) Mobile Application Development (EN)

Mobile Application-Friendly Marketing Benefits

Mobile Application-Friendly Marketing Benefits

Mobile Application-Comfort Zone

As time flies and digital daily activities are becoming parts of our lives at a deeper level-customers don’t just want a digital environment, but a comfortable one. Slowly even laptops will be losing their popularity and tabs/smartphones and mobile applications seem to have started ruling over. Now, of course there are still certain activities which need a computer. For example-3D Design for architectural projects takes up huge amount of power and energy. It’s least likely for a tab or a regular smartphone to render the 3D materials.

Easy Access

Some generations call us lazy ones for wanting to make everything easier. Now, the question here is-why make it harder though? On daily basis we are all striving to better ourselves and improve a way of living on a personal and global scale. So, why not make services easier too. For example, easy Log-In procedure saves you some nerves not to speak of time after all. Isn’t it just annoying to waste any of your precious time? Or imagine a first aid application to take much time to function. Do you imagine how many fatal incidents that might result in? There is nothing wrong with making something easy in a quite a rushed and stressful daily challenging environment.

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Customer Behavior Again

Like we’ve discussed in many previous articles-customer behavior research is a huge must. Creating an app alone is not enough. Well maybe for a certain amount of time a fact of App’s existence could pop some conversations and feedbacks, but creation alone is no good unless you update it constantly.

Listen to Feedback

There is a funny thing about all of us thinking we are pros at everything and just sometimes we say stuff we might become embarrassed for later, but if there is an idea and it doesn’t sound quite too logical-turn it around and around until you see the actual point. Some customers are kind enough to politely point out on updates your product needs, some are even more generous and provide you with ideas to better your performance. The point being-listen to all of them and sort out the best. Customers know what they really want and it’s up to us to listen really carefully and provide best solution later on.

Buttons and Texts

Visual design is very important for a mobile application. Well it’s time we agree that UI and UX just really need one-another. A simple position of a button could drastically change the customer’s behavior-which is funny because it might be a very important button for your sales.

Framework

Frames decide the future of your mobile app from the first glance. Now, let’s discuss some examples. LinkedIn didn’t seem to have a mobile application for quite a while. This annoyed a lot of people, because maybe previously job searching was a procedure done at home, after current work with a cup of tea on a kitchen table and writing numerous cover letters and all those awkward procedures. Now, real-life communication has become more Valuable-an employee will have a brief look at your Resume but the rest is up to interview. Now that job searching can be done from any place and any time LinkedIn just had to organize a Mobile-Friendly Platform. After all, it’s one of the best digital environments in its field. Would be a shame actually to not have an app.

Transitions

Where the buttons or wireframes take you is something you should take your time researching. Just sometimes a wireframe or a button connected to it just don’t correspond quite well with one-another and this creates another really annoying experience for a customer. In summary creating mobile friendly digital experience is not enough if it isn’t time and cost-effective for your loyal or potential customers. Or otherwise it could become just a waste of time.

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Make sure to scroll through our publications on Edana for more interesting articles and don’t forget to check our services for numerous options to choose from. Feel free to contact us anytime!

PUBLISHED BY

Lina

Lina is an expert in content strategy, consumer psychology and neuromarketing. She develops and deploys solid online content and advertising strategies enabling our customers to reach their target audiences and generate value in the digital space in Switzerland and abroad.