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LLM, Tokens, Fine-Tuning: Understanding How Generative AI Models Really Work

LLM, Tokens, Fine-Tuning: Understanding How Generative AI Models Really Work

Auteur n°14 – Daniel

In a landscape where generative AI is spreading rapidly, many leverage its outputs without understanding its inner workings. Behind every GPT-4 response lies a series of mathematical and statistical processes based on the manipulation of tokens, weights, and gradients. Grasping these concepts is essential to assess robustness, anticipate semantic limitations, and design tailored use cases. This article offers a hands-on exploration of how large language models operate—from tokenization to fine-tuning—illustrated by real-world scenarios from Swiss companies. You will gain a clear perspective for integrating generative AI pragmatically and securely into your business processes.

Understanding LLM Mechanics: From Text to Predictions

An LLM relies on a transformer architecture trained on billions of tokens to predict the next word. This statistical approach produces coherent text yet does not grant the model true understanding.

What Is an LLM and How It’s Trained

Large language models (LLMs) are deep neural networks, typically based on the Transformer architecture. They learn to predict the probability of the next token in a sequence by relying on attention mechanisms that dynamically weight the relationships between tokens.

Training occurs in two main phases: self-supervised pre-training and, sometimes, a human-supervised step (RLHF). During pre-training, the model ingests vast amounts of raw text (articles, forums, source code) and adjusts its parameters to minimize prediction errors on each masked token.

This phase demands colossal computing resources (GPU/TPU units) and time. The model gradually refines its parameters to capture linguistic and statistical structures, yet without an explicit mechanism for true “understanding” of meaning.

Why GPT-4 Doesn’t Truly Understand What It Says

GPT-4 generates plausible text by reproducing patterns observed during its training. It does not possess a deep semantic representation nor awareness of its statements: it maximizes statistical likelihood.

In practice, this means that if you ask it to explain a mathematical paradox or a moral dilemma, it will rely on learned formulations rather than genuine symbolic reasoning. Its errors—contradictions, hallucinations—stem precisely from this purely probabilistic approach.

However, its effectiveness in drafting, translating, or summarizing stems from the breadth and diversity of its training data combined with the power of selective attention mechanisms.

The Chinese Room Parable: Understanding Without Understanding

John Searle proposed the “Chinese Room” to illustrate that a system can manipulate symbols without grasping their meaning. From the outside, one obtains relevant responses, but no understanding emerges internally.

In the case of an LLM, tokens flow through layers where linear and non-linear transformations are applied: the model formally connects character strings without any internal entity “knowing” what they mean.

This analogy invites a critical perspective: a model can generate convincing discourse on regulation or IT strategy without understanding the practical implications of its own assertions.

Example: A mid-sized Swiss pension fund experimented with GPT to generate customer service responses. While the answers were adequate for simple topics, complex questions about tax regulations produced inconsistencies due to the lack of genuine modeling of business rules.

The Central Role of Tokenization

Tokenization breaks text down into elemental units (tokens) so the model can process them mathematically. The choice of token granularity directly impacts the quality and information density of predictions.

What Is a Token?

A token is a sequence of characters identified as a minimal unit within the model’s vocabulary. Depending on the algorithm (Byte-Pair Encoding, WordPiece, SentencePiece), a token can be a whole word, a subword, or even a single character.

In subword segmentation, the model merges the most frequent character sequences to form a vocabulary of hundreds of thousands of tokens. The rarest pieces—proper names, specific acronyms—become concatenations of multiple tokens.

Processing tokens allows the model to learn continuous representations (embeddings) for each unit, facilitating similarity calculations and conditional probabilities.

Why Is a Rare Word “Split”?

The goal of LLMs is to balance lexical coverage and vocabulary size. Including all rare words would increase the dictionary and computational complexity.

Tokenization algorithms thus split infrequent words into known subunits. This way, the model can reconstruct the meaning of an unknown term from its subwords without needing a dedicated token.

However, this approach can degrade semantic quality if the split does not align properly with linguistic roots, especially in inflectional or agglutinative languages.

Tokenization Differences Between English and French

English, being more isolating, often yields whole-word tokens, whereas French, rich in endings and liaison, produces more subword tokens. This results in longer token sequences for the same text.

Accents, apostrophes, and grammatical elisions (elision, liaison) involve specific rules. A poorly tuned model may generate multiple tokens for a simple word, reducing prediction fluency.

A bilingual integrated vocabulary, with optimized segmentation for each language, improves model coherence and efficiency in a multilingual context.

Example: A Swiss machine tool manufacturer operating in Romandy and German-speaking Switzerland optimized the tokenization of its bilingual technical manuals to reduce token count by 15%, which accelerated the internal chatbot’s response time by 20%.

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Weights, Parameters, Biases: The Brain of AI

The parameters (or weights) of an LLM are the coefficients adjusted during training to link each token to its context. Biases, on the other hand, steer statistical decisions and are essential for stabilizing learning.

Analogies with Human Brain Functioning

In the human brain, modifiable synapses between neurons strengthen or weaken connections based on experience. Similarly, an LLM adjusts its weights on each virtual neural connection.

Each parameter encodes a statistical correlation between tokens, just as a synapse captures an association of sensory or conceptual events. The larger the model, the more parameters it has to memorize complex linguistic patterns.

To give an idea, GPT-4 houses several hundred billion parameters, far more than the human cortex counts synapses. This raw capacity allows it to cover a wide range of scenarios, at the cost of considerable energy and computational consumption.

The Role of Backpropagation and Gradient

Backpropagation is the key method for training a neural network. With each prediction, the estimated error (the difference between the predicted token and the actual token) is propagated backward through the layers.

The gradient computation measures how sensitive the loss function is to changes in each parameter. By applying an update proportional to the gradient (gradient descent method), the model refines its weights to reduce overall error.

This iterative process, repeated over billions of examples, gradually shapes the embedding space and ensures the model converges to a point where predictions are statistically optimized.

Why “Biases” Are Necessary for Learning

In neural networks, each layer has a bias term added to the weighted sum of inputs. This bias allows adjusting the neuron’s activation threshold, offering more flexibility in modeling.

Without these biases, the network would be forced through the origin of the coordinate system during every activation, limiting its capacity to represent complex functions. Biases ensure each neuron can activate independently of a zero input signal.

Beyond the mathematical aspect, the notion of bias raises ethical issues: training data can transmit stereotypes. A rigorous audit and debiasing techniques are necessary to mitigate these undesirable effects in sensitive applications.

Fine-Tuning: Specializing AI for Your Needs

Fine-tuning refines a generalist model on a domain-specific dataset to increase its relevance for a particular field. This step improves accuracy and coherence on concrete use cases while reducing the volume of data required.

How to Adapt a Generalist Model to a Business Domain

Instead of training an LLM from scratch, which is costly and time-consuming, one starts from a pre-trained model. You then feed it a targeted corpus (internal data, documentation, logs) to adjust its weights on representative examples.

This fine-tuning phase requires minimal but precise labeling: each prompt and expected response serve as a supervised example. The model thus incorporates your terminology, formats, and business rules.

You must maintain a balance between specialization and generalization to avoid overfitting. Regularization techniques (dropout, early stopping) and cross-validation are therefore essential.

SQuAD Formats and the Specialization Loop

The SQuAD (Stanford Question Answering Dataset) format organizes data as question‐answer pairs indexed within a context. It is particularly suited for fine-tuning tasks like internal Q&A or chatbots.

You present the model with a text passage (context), a targeted question, and the exact extracted answer. The model learns to locate relevant information within the context, improving its performance on similar queries.

In a specialization loop, you regularly feed the dataset with new production-validated examples, which correct drifts, enrich edge cases, and maintain quality over time.

Use Cases for Businesses (Support, Research, Back Office…)

Fine-tuning finds varied applications: automating customer support, extracting information from contracts, summarizing reports, or conducting sector analyses. Each case relies on a specific corpus and measurable business objective.

For example, a Swiss logistics firm fine-tuned an LLM on its claims management procedures. The internal chatbot now answers operator questions in under two seconds, achieving a 92% satisfaction rate on routine queries.

In another scenario, an R&D department used a finely tuned model to automatically analyze patents and detect emerging technological trends, freeing analysts from repetitive, time-consuming tasks.

Mastering Generative AI to Transform Your Business Processes

Generative AI models rely on rigorous mathematical and statistical foundations which, once well understood, become powerful levers for your IT projects. Tokenization, weights, backpropagation, and fine-tuning form a coherent cycle for designing custom, scalable tools.

Beyond the apparent magic, it’s your ability to align these techniques with your business context, choose a modular architecture, and ensure data quality that will determine AI’s real value within your processes.

If you plan to integrate or evolve a generative AI project in your environment, our experts are available to define a pragmatic, secure, and scalable strategy, from selecting an open-source model to production deployment and continuous specialization loops.

Discuss Your Challenges with an Edana Expert

PUBLISHED BY

Daniel Favre

Avatar de Daniel Favre

Daniel Favre is a Senior Software Engineer. He designs and builds bespoke business solutions (SaaS, mobile apps, websites) and full digital ecosystems. With deep expertise in architecture and performance, he turns your requirements into robust, scalable platforms that drive your digital transformation.

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Generative AI & Health: AI Use Cases in the Medical Field

Generative AI & Health: AI Use Cases in the Medical Field

Auteur n°4 – Mariami

The rise of generative AI is redefining processes across numerous industries, and the medical sector is no exception. While integrating these technologies can raise concerns around safety and continuity of care, it is possible to initiate the first scaling efforts in low-criticality areas. By starting with the automation of administrative tasks and document assistance, hospitals and clinics can become familiar with AI capabilities without directly affecting patient pathways. This gradual approach allows operational gains to be measured, team confidence to be strengthened, and more ambitious next steps—such as diagnostic support and patient-AI interaction—to be prepared.

Identifying Initial Administrative Use Cases for Generative AI

Starting with low-risk tasks makes generative AI adoption easier for teams. This pilot phase delivers quick productivity gains while maintaining control over security and compliance challenges.

Patient File Processing and Sorting

Assembling and updating patient files represents a significant workload for medical secretariats and admissions departments. By automating the recognition and structuring of information from letters, scanned documents, or digital forms, generative AI can extract key data (medical history, allergies, current treatments) and organize it into the Hospital Information System (HIS). This step reduces data-entry errors and speeds up access to the information needed during consultations.

The medical data protection requirement is both a legal obligation and an imperative. An open-source language model can be trained on anonymized corpora and adapted to French medical vocabulary to guarantee confidentiality. Thanks to a modular architecture, it integrates via a lightweight API that avoids vendor lock-in. Deployment can occur on a private cloud or on-premises, depending on data sovereignty constraints.

Feedback highlights a 30% reduction in time spent on administrative admissions processing, without compromising file quality. Administrative staff can refocus on validating complex cases and patient support rather than repetitive, time-consuming tasks.

Scheduling and Managing Medical Appointments

Coordinating medical schedules involves reconciling practitioner availability, emergency priorities, and patient preferences. A generative AI–powered virtual assistant can analyze existing slots, propose optimized reallocations, and automatically send personalized reminders via email or SMS. This automation smooths the patient journey and reduces missed appointments.

Hosted in a hybrid mode, the solution ensures end-to-end encryption of communications and can interface with existing platforms through standardized connectors. Its modular design allows features to be added or removed based on each clinic’s or hospital’s specific needs.

In practice, a university hospital center deployed such an open-source module adapted to its medical ERP. The result: 20% less time spent on manual slot reassignments and a significant improvement in patient satisfaction due to faster confirmations and reminders.

Medical Coding and Billing

Coding medical procedures and generating invoices are critical for compliance and performance in healthcare facilities. Generative AI can automatically suggest the appropriate ICD-10 or TARMED codes for procedures and clinical acts described in reports. These suggestions are then validated by a coding specialist.

By adopting a contextualized approach, each hospital or clinic can fine-tune the model based on its billing practices while maintaining decision traceability. An open-source microservices architecture ensures continuous scalability and allows new code sets to be integrated as soon as they are updated, without disrupting the existing ecosystem.

An ambulatory care foundation in Switzerland piloted this automated workflow and saw a 40% reduction in coding discrepancies and a 50% shortening of billing cycles, freeing up resources for more strategic budget analyses.

Optimizing Diagnostic Support and Clinical Assistance with AI

After early wins in administrative processes, generative AI can assist medical teams in information synthesis and clinical file preparation. These steps reinforce decision-making without encroaching on human expertise.

Medical Report Summarization with Gen-AI

Physicians review biological, radiological, and functional examination reports daily. A specialized generative AI engine can automatically extract key points, compare them to patient history, and present a visual and textual summary. This practice speeds up report review and helps detect anomalies or worrying trends more quickly.

Deployment on an ISO 27001–certified cloud infrastructure, combined with a secure CI/CD pipeline, ensures regulatory compliance. Audit logs and internal validation workflows provide rigorous tracking of every system suggestion.

In a proof-of-concept test at a university hospital, physicians reduced report review time by 25% while maintaining clinical rigor through mandatory manual double-checking before final decisions.

Scientific Information Retrieval Support via Language Model

Medical literature evolves rapidly, making it challenging to find the most relevant studies and recommendations. By querying an AI assistant trained on academic databases, healthcare staff can receive real-time summaries of articles, protocol comparisons, and links to primary sources.

To minimize bias and ensure traceability, each answer is accompanied by a list of references. The system operates on a modular ecosystem where an open-source scientific monitoring component updates automatically, preventing user lock-in.

Implemented experimentally in an oncology division of a clinic, this approach reduced literature review time by 30%, allowing oncologists to devote more time to patient interactions and individualized treatment protocols.

Preliminary Imaging Analysis (Non-Critical)

Even before the radiologist’s intervention, generative AI algorithms can provide initial annotations of images (MRI, CT scans), identify regions of interest, and flag potential anomalies. These suggestions are then reviewed and validated by the specialist, balancing efficiency and safety.

The model can integrate with a PACS portal via a standard DICOM interface, without imposing exclusive vendor dependency. Processing can run on cloud GPUs or internal servers, depending on latency and confidentiality requirements.

One healthcare facility conducted a pilot for this preliminary analysis. Radiologists reported a 15% time saving on initial reads while retaining full control over the final diagnosis.

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Advanced Use Cases: Patient-AI Interaction and Decision Support

Mature phases of generative AI adoption enable direct patient engagement and real-time assistance for care teams. AI becomes a true medical co-pilot while remaining under human oversight.

Conversational Agents for Patient Follow-Up

Generative AI–powered chatbots can answer common patient questions after surgery or during chronic care follow-up. They remind patients of care protocols, inform them of potential side effects, and alert the medical team if concerning issues are reported.

These AI agents incorporate adaptive workflows and use open-source engines to ensure confidentiality and scalability. They can be deployed via mobile apps or web portals according to the facility’s digital adoption strategy.

A small private clinic tested such a chatbot for postoperative follow-up. Automated exchanges reduced incoming calls to the switchboard by 40% while improving proactive follow-up thanks to personalized reminders.

Real-Time Decision Support by AI Assistant

During consultations, an AI assistant can simultaneously analyze vital signs, clinical indicators, and patient history to propose differential diagnoses or suggest additional examinations. Practitioners can accept, modify, or reject these suggestions with a few clicks.

This use case requires a hybrid platform capable of orchestrating multiple microservices: a scoring engine, a visualization module, and a secure integration point with the electronic patient record. Open source ensures portability and system evolution without lock-in.

A hospital foundation integrated this decision support in a pilot phase in internal medicine. Physicians explored rare hypotheses more rapidly and compared diagnostic probabilities while retaining full responsibility for the final validation.

Generation of Complex Clinical Documents with Generative AI

Drafting liaison letters, discharge summaries, or care protocols can be automated. Generative AI formats and synthesizes medical information to produce documents that comply with institutional standards, ready for practitioner review and signature.

Each generated document is tagged with metadata indicating sources and model version, ensuring traceability and regulatory compliance. This solution fits into a hybrid ecosystem combining open-source document management with custom modules.

An urban clinic group reported a 60% reduction in time spent drafting discharge reports, while enhancing coherence and clarity in interdepartmental communications.

Roadmap for Progressive AI Adoption

A three-step strategy manages risks, measures gains, and continuously adjusts generative AI integration. Each phase relies on evolving, secure technological pillars.

Audit and Mapping of Internal Processes

The first step is a comprehensive audit of administrative, clinical, and technical processes. This audit identifies friction points, data volumes, confidentiality needs, and existing interfaces, enabling the creation of a tailored AI strategy.

Using an open-source approach for information gathering and visualization avoids vendor dependency. Recommendations cover modular architecture, microservices orchestration, and AI model governance. The results are used to develop a roadmap aligned with business priorities and regulatory constraints, securing rapid ROI through identified quick wins.

Establishing Pilot Prototypes or Proofs of Concept (PoC)

Based on the mapping, prototypes are developed for high-impact, low-risk use cases. These MVPs (Minimum Viable Products) allow model testing, parameter tuning, and end-user feedback gathering.

Containerization and serverless architectures facilitate scaling and rapid iteration. CI/CD pipelines include compliance, performance, and load-testing stages to ensure secure production rollouts. Field feedback feeds an agile prioritization process, gradually building a software factory capable of supporting an expanding AI use-case portfolio.

Industrialization and Scale-Up

Once prototypes and proofs of concept (PoC) are validated, the industrialization phase shifts generative AI services into production. This transition includes proactive monitoring processes, model update management, and predictive maintenance plans.

Hybrid architectures provide the elasticity needed to absorb activity peaks while preserving data sovereignty. Open-source solutions are prioritized to avoid vendor lock-in and maintain free, controlled evolution.

Scale-up is accompanied by change management support: ongoing team training, creation of AI centers of excellence, and definition of key indicators to measure clinical and operational impact.

Adopt Generative AI to Transform Your Healthcare Services

By targeting administrative tasks first, then progressing to clinical assistance and advanced use cases, you secure your transition to generative AI without compromising the human quality of care. Each phase relies on open-source, modular, and secure solutions designed to evolve with your needs.

Your teams reclaim time for high-value activities, your processes gain efficiency, and your patients benefit from enhanced responsiveness. Our experts are by your side to define the roadmap, manage pilots, and industrialize solutions—from strategy to execution.

Discuss your challenges with an Edana expert

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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AI Conversational Agents in Finance: Towards Autonomous and Intelligent Customer Service

AI Conversational Agents in Finance: Towards Autonomous and Intelligent Customer Service

Auteur n°2 – Jonathan

Finance is being reinvented through AI-powered conversational agents, capable of interacting with customers and employees via text or voice. These virtual assistants understand requests, access internal system data in real time, and adapt their responses to provide personalized service while complying with regulatory requirements. By automating complex interactions, they free up teams from repetitive tasks and enhance support responsiveness. This article breaks down how they work, highlights strategic use cases, and outlines the benefits, challenges, and best practices for deploying truly effective AI agents in banks and insurance companies.

Principles and Functioning of AI Agents in Finance

These agents rely on advanced natural language processing and machine learning models to understand and generate appropriate responses. Their modular architecture ensures secure, scalable integration within financial systems.

Definition and Architecture of AI Agents

An AI conversational agent combines a natural language understanding (NLU) module, a dialogue engine, and a set of connectors to databases and business APIs. The NLU analyzes the user’s intent and extracts key entities, while the dialogue engine orchestrates the logic of the exchanges.

The connectors ensure retrieval and updates of customer information, transaction histories, or product catalogs. They often rely on microservices architectures to isolate each function and guarantee maintainability and scalability.

Each component can be open source and containerized to simplify deployment and avoid vendor lock-in. This modularity also allows new use cases to be added without overhauling the entire agent.

Natural Language Processing and Learning

NLP (Natural Language Processing) algorithms leverage financial corpora to recognize domain-specific vocabulary (investments, claims, guarantees, etc.) and reduce misinterpretations. Transformer-based models are pre-trained on generic texts, then fine-tuned on anonymized internal data.

Through supervised and reinforcement learning, the agent improves its understanding over successive interactions and learns to offer response or action suggestions. A feedback module collects user satisfaction to adjust confidence scores.

Continuous training, conditioned on the protection and pseudonymization of personal data, ensures progressive skill enhancement while complying with FINMA or other regulatory authorities.

Integrated Security and Compliance Crucial for Financial Institutions

At a level comparable to AI solutions in the public sector, secure communication and regulatory compliance are paramount in finance. The agent must encrypt conversations, authenticate users, and log every action to provide exhaustive traceability.

Prompt and access governance rules are defined in collaboration with legal and IT teams. They ensure the agent never discloses confidential information without prior validation.

For example, one bank integrated an AI agent with its CRM and scoring engine to advise clients while logging every recommendation to satisfy internal and external audits.

Strategic Use Cases for Financial Institutions (Banking, Insurance, Trading, etc.)

Automating first-level contact and business processes frees up team time while ensuring immediate, consistent responses. These use cases span lead generation, customer support, and optimization of routine operations.

Lead Generation and Automatic Qualification

An AI agent can initiate proactive conversations on a website or mobile app to detect investment or insurance subscription intentions. It asks targeted questions to qualify profiles, assess risk appetite, and guide toward the most relevant offer.

Collected data is centralized in the CRM, where hot leads are directly forwarded to human advisors. This approach combines efficiency and personalization from the first interaction.

In practice, a Geneva-based insurer deployed a chatbot to qualify home insurance quote requests. The appointment conversion rate rose by 25% without additional strain on the sales team.

Customer Support and Claims Management

AI agents handle routine inquiries such as account statement requests, personal data updates, or claim status tracking. Their 24/7 availability enhances satisfaction and reduces processing times.

For complex cases, the agent transfers the conversation to a human advisor, providing a summary of the discussion and action history. This continuity ensures swift, coherent handling.

A Zurich wealth management firm noted a 40% drop in incoming calls by automating transfer status and account closure requests, while maintaining a high first-contact resolution rate.

Automation of Routine Operations

Agents can orchestrate back-office workflows such as compliance report generation, anti-money laundering list updates, or alert issuance for suspicious activity. They interact with RPA (Robotic Process Automation) systems to perform these tasks without manual intervention.

This IA-RPA synergy accelerates regulatory document production and reduces human error risk. It also provides better visibility into critical processes.

For example, a Swiss insurance cooperative automated the verification of auto‐claims supporting documents. The AI agent reads and classifies incoming files, then triggers a validation workflow, halving the processing cycle.

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Benefits and ROI: How Conversational AI Optimizes Costs and Satisfaction in the Financial Sector

AI agents significantly reduce support costs while delivering a seamless, always-on customer experience. They boost commercial conversion through contextualized, personalized interactions.

Support Cost Reduction and 24/7 Availability

By handling frequent questions and standard requests, the AI agent lowers ticket and call volumes, allowing human teams to focus on high-value cases. Continuous availability also cuts churn risks linked to long wait times.

Deploying such a service can yield return on investment in under a year, depending on query volume and associated personnel savings.

A Lausanne wealth management firm recorded a 30% reduction in support expenses after introducing an AI chat for balance inquiries and tax deadline advice.

Personalization of the Customer Experience

Leveraging historical and behavioral data, the agent offers adaptive recommendations, whether product suggestions or portfolio management tips. This personalization strengthens engagement and loyalty.

Scoring algorithms tailor messages based on profile and context, avoiding generic communications that can damage brand perception.

A Swiss fintech used an AI assistant to adjust investment advice in real time according to market fluctuations, raising customer satisfaction by over 15%.

Improvement of Commercial Performance

AI agents can propose upsell or cross-sell opportunities based on defined triggers (low balance, upcoming tax deadline, risk profile). These recommendations integrate naturally into the conversation to generate commercial leads.

Companies often observe increased average order value and conversion rates without ramping up sales team workload.

For example, a Swiss banking group saw ancillary sales grow by 20% after integrating an AI module capable of detecting online purchase signals.

Challenges, Limitations, and Best Practices for Deploying AI within Financial Institutions

The success of an AI agent hinges on controlled IT integration, rigorous prompt governance, and an informed choice between voice and chat. Regulatory risks must be anticipated and managed.

Integration with the IT System and Prompt Governance

The agent must coexist with ERPs, CRMs, and compliance platforms without creating data silos. A precise process mapping ensures every API call and data flow adheres to internal and external standards.

Prompt governance defines who can modify conversation scenarios and under what conditions. It includes multi-disciplinary validation phases to limit drift or bias.

Behavioral testing and regular audits verify response quality and control robustness, ensuring continuous compliance with evolving regulatory frameworks.

Choosing Between Voice and Chat

Text remains the primary channel for most interactions, preserving written records and easing moderation. Voice adds a human touch but requires advanced speech recognition technologies.

Latency, accents, and ambient noise can affect voice experience quality. Pilot phases are essential to evaluate adoption and refine conversational design.

For some online banks, chat quickly boosted satisfaction rates, while voice is gradually deployed on low-criticality journeys, such as banking voicemail management.

Managing Regulatory Risks

Financial authorities impose strict traceability and transparency requirements. The agent must log every interaction and provide reports during audits.

Language models need regular updates to prevent drift or non-compliant responses. An internal oversight committee approves changes to the corpus and scenarios.

Finally, establishing an incident escalation plan ensures swift action if inappropriate responses or security breaches occur.

Transform Your Customer Service with Conversational AI

AI conversational agents offer a powerful lever to automate client and employee interactions, reduce costs, and enhance satisfaction through permanent availability and advanced personalization. Their modular, open-source–based architecture simplifies integration and evolution of use cases while preserving security and compliance.

Whether you aim to qualify leads, optimize support, or automate back-office processes, Edana’s AI and digital transformation experts guide you from strategic definition through production rollout and ongoing governance.

Discuss your challenges with an Edana expert

PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.

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Integrating AI into Your Application: Key Steps for a Successful Implementation

Integrating AI into Your Application: Key Steps for a Successful Implementation

Auteur n°2 – Jonathan

Integrating artificial intelligence into an existing application represents a strategic lever to improve operational efficiency, enrich user experience, and gain agility. Carrying out this transition without compromising existing systems requires a structured approach, where each step—from objectives to testing to architecture—is clearly defined. This article provides a pragmatic roadmap, illustrated by concrete Swiss company case studies, to assess your ecosystem, select the suitable AI model, architect technical connections, and oversee implementation from governance and ethics perspectives. An essential guide to successfully steer your AI project without skipping steps.

Define AI Integration Objectives and Audit Your Ecosystem

Success in an AI project starts with a precise definition of business and technical expectations. A thorough assessment of your software ecosystem and data sources lays a solid foundation.

Clarify Business Objectives

Before any technical work begins, map out the business challenges and target use cases. This phase involves listing processes that could be optimized or automated with AI.

Objectives might focus on improving customer relations, optimizing supply chains, or predictive behavior analysis. Each use case must be validated by a business sponsor to ensure strategic alignment.

Formalizing measurable objectives (KPIs) — desired accuracy rate, lead-time reduction, adoption rate — provides benchmarks to steer the project and measure ROI at every phase.

Evaluate Your Software Infrastructure

Auditing the existing infrastructure uncovers software components, versions in use, and integration mechanisms already in place (APIs, middleware, connectors). This analysis highlights weak points and areas needing reinforcement.

You should also assess component scalability, load capacity, and performance constraints. Deploying monitoring tools temporarily can yield precise data on usage patterns and traffic peaks.

This phase reveals security, identity management, and data governance needs, ensuring AI integration introduces no vulnerabilities or bottlenecks.

Swiss Case Study: Optimizing an Industry-Specific ERP

A Swiss industrial SME aimed to predict maintenance needs for its production lines. After defining an acceptable fault-detection rate, our technical team mapped data flows from the ERP and IoT sensors.

The audit revealed heterogeneous data volumes stored across multiple repositories—SQL databases, CSV files, and real-time streams—necessitating a preprocessing pipeline to consolidate and normalize information.

This initial phase validated project feasibility, calibrated ingestion tools, and planned data-cleaning efforts, laying the groundwork for a controlled, scalable AI integration.

Select and Prepare Your AI Model

The choice of AI model and quality of fine-tuning directly impact result relevance. Proper data handling and controlled training ensure robustness and scalability.

Model Selection and Open Source Approach

In many cases, integrating a proprietary model such as OpenAI’s ChatGPT, Claude, DeepSeek, or Google’s Gemini makes sense. However, opting for an open source solution can offer code-level flexibility, reduce vendor lock-in, and lower OPEX. Open source communities provide regular patches and rapid advancements.

Select based on model size, architecture (transformers, convolutional networks, etc.), and resource requirements. An oversized model may incur disproportionate infrastructure costs for business use.

A contextual approach favors a model light enough for deployment on internal servers or private cloud, with the option to evolve to more powerful models as needs grow.

Fine-Tuning and Data Preparation

Fine-tuning involves training the model on company-specific datasets. Prior to this, data must be cleaned, anonymized if needed, and enriched to cover real-world scenarios.

This stage relies on qualitative labeling processes and validation by domain experts. Regular iterations help correct biases, balance data subsets, and adjust anomaly handling.

Automate the entire preparation workflow via data pipelines to ensure reproducible training sets and traceable modifications.

Swiss Case Study: E-Commerce Document Processing

A Swiss e-commerce company wanted to automate customer invoice processing. The team selected an open source text-recognition model and fine-tuned it on an internally labeled invoice corpus.

Fine-tuning required consolidating heterogeneous formats—scanned PDFs, emails, XML files—and building a preprocessing pipeline combining OCR and key-field normalization.

After multiple adjustment passes, the model achieved over 95% accuracy on real documents, automatically feeding SAP via an in-house connector.

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Architect the Technical Integration

A modular, decoupled architecture enables AI integration without disturbing existing systems. Implementing connectors and APIs ensures smooth communication between components.

Design a Hybrid Architecture

A hybrid approach blends bespoke services, open source components, and cloud solutions. Each AI service is isolated behind a REST or gRPC interface, simplifying deployment and evolution.

Decoupling lets you replace or upgrade the AI model without impacting other modules. Lightweight containers orchestrated by Kubernetes can handle load peaks and ensure resilience.

Modularity principles ensure each service meets security, monitoring, and scalability standards set by IT governance, delivering controlled, expandable integration.

Develop Connectors and APIs to Tie AI into Your Application

Connectors bridge your existing information system and the AI service. They handle data transformation, error management, and request queuing based on business priorities.

A documented, versioned API tested via continuous integration tools facilitates team adoption and reuse across other business workflows. Throttling and caching rules optimize performance.

Proactive API call monitoring, coupled with SLA-based alerts, detects anomalies early, allowing rapid intervention before user experience or critical processes are affected.

Swiss Case Study: Product Recommendations on Magento

An online retailer enhanced its Magento site with personalized recommendations. An AI service was exposed via an API and consumed by a custom Magento module.

The connector preprocessed session and navigation data before calling the micro-service. Suggestions returned in under 100 ms and were injected directly into product pages.

Thanks to this architecture, the retailer deployed recommendations without modifying Magento’s core and plans to extend the same pattern to its mobile channel via a single API.

Governance, Testing, and Ethics to Maximize AI Project Impact

Framing the project with cross-functional governance and a rigorous testing plan ensures reliability and compliance. Embedding ethical principles prevents misuse and builds trust.

Testing Strategy and CI/CD Pipeline

The CI/CD pipeline includes model validation (unit tests for each AI component, performance tests, regression tests) to guarantee stability with every update.

Dedicated test suites simulate extreme cases and measure service robustness against novel data. Results are stored and compared via reporting tools to monitor performance drift.

Automation also covers preproduction deployment, with security and compliance checks validated through cross-team code reviews involving IT, architects, and AI experts.

Security, Privacy, and Compliance

AI integration often involves sensitive data. All data flows must be encrypted in transit and at rest, with granular access control and audit logging.

Pseudonymization and anonymization processes are applied before any model training, ensuring compliance with nLPD and GDPR and internal data governance policies.

A disaster recovery plan includes regular backups of models and data, plus a detailed playbook for incident or breach response.

Governance and Performance Monitoring

A steering committee of IT, business owners, architects, and data scientists tracks performance indicators (KPIs) and adjusts the roadmap based on operational feedback.

Quarterly reviews validate model updates, refresh training datasets, and prioritize improvements according to business impact and new opportunities.

This agile governance ensures a virtuous cycle: each enhancement is based on measured, justified feedback, securing AI investment longevity and team skill development.

Integrate AI with Confidence and Agility

Integrating an AI component into an existing system requires a structured approach: clear objective definition, ecosystem audit, model selection and fine-tuning, modular architecture, rigorous testing, and an ethical framework. Each step minimizes risks and maximizes business impact.

To turn this roadmap into tangible results, our experts guide your organization in deploying scalable, secure, open solutions tailored to your context, without over-reliance on a single vendor.

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PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.

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Generative AI for Public Services, Governments, NGOs, and the Parapublic Sector

Generative AI for Public Services, Governments, NGOs, and the Parapublic Sector

Auteur n°3 – Benjamin

Public administrations, governments, NGOs, and parapublic entities have considerable potential to harness generative AI. Far from being reserved for the private sector, this language-model–based technology paves the way for pragmatic modernization of internal processes, tangible improvements in service quality, and better accessibility to information. When integrated within an ethical, secure, and experimental framework, institutions can boost efficiency while preserving citizens’ trust and the sovereignty of their data.

Productivity and Automation of Low-Value Tasks

Generative AI tools accelerate the drafting, summarization, and translation of official documents. They significantly reduce production lead times and free teams from repetitive routines.

Automated AI-Powered Writing and Summarization

Generative AI can produce clear, structured summaries from lengthy reports or hearing transcripts. By leveraging a language model trained on institutional corpora, staff can obtain a concise, shareable document in seconds.

This approach cuts down on manual data entry time while ensuring stylistic consistency with administrative guidelines. Project managers save several hours each week, which they can allocate to higher-value activities.

For example, a government department piloted an AI-driven meeting-minutes generator for its commissions, reducing drafting time by 60% and speeding up internal information dissemination.

Translation and Standardization of Public Documents

The need to publish texts in multiple official languages often burdens the departments responsible. Generative AI delivers high-quality initial translations, followed by targeted human review.

By standardizing terminology and style, the tool ensures uniform and comprehensible communication for francophone, germanophone, and italophone audiences alike, with final quality oversight by domain experts.

A Geneva-based parapublic association adopted an open-source language model to produce its reports simultaneously in four languages, cutting outsourced translation costs by nearly 45% and shortening distribution times.

Optimization of Internal Administrative Processes

Beyond documents, generative AI integrates into internal workflows to automate the creation of standardized emails, notifications, and pre-filled forms. Agents receive instant suggestions, reducing error risk.

This standardization lightens cognitive load and streamlines everyday interdepartmental interactions. Overall productivity improves without sacrificing the personalization required in sensitive cases.

One parapublic organization deployed an AI assistant for drafting administrative letters, freeing up 30% of employees’ time and improving responsiveness to requests.

AI for Decision Support and Public Content Accessibility

Language models can analyze massive data volumes to inform public decisions and offer actionable recommendations, fostering better understanding of complex issues.

Decision-Making Assistance

Generative AI processes and synthesizes economic reports, performance indicators, and survey feedback to produce strategic briefing notes. Decision-makers gain a consolidated, up-to-date view with just a few clicks.

By aggregating multiple sources, the tool highlights trends or correlations that are hard to detect manually. Its ability to convert raw data into actionable insights enhances the speed and quality of public decisions.

A major administration tested an AI assistant to steer its regional economic recovery strategy, obtaining real-time comparative scenarios and halving sector-data analysis time.

Personalization of Citizen Interactions

Chatbots powered by generative AI offer intuitive, personalized user support. Understanding each inquiry’s context, they efficiently guide users to the appropriate forms or procedures.

Trained on the institution’s knowledge base, the online public service becomes more accessible and self-sufficient, while freeing agents from first-level inquiries.

A public-health NGO, for example, deployed a conversational assistant to handle beneficiary questions, reducing incoming call volume by 70% and boosting user satisfaction.

Enhancing Inclusion and Digital Accessibility

Generative AI technologies facilitate the production of accessible content (simplified text, audio descriptions, automaticIA générative pour services publics, gouvernements, ONG et para-public subtitles). They meet legal requirements and foster greater inclusion for people with disabilities.

By automating these tasks, institutions ensure rapid, consistent dissemination of accessible information without requiring permanently dedicated specialist teams.

A parapublic training institution integrated real-time audio summaries and transcriptions for its educational content, increasing resource access by an additional 25% of participants.

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Key Considerations for Deploying Generative AI

Successful integration of a language model in the public sector relies on robust governance, sensitive data protection, and gradual team buy-in.

Governance and Legal Framework

Institutions must establish a clear AI usage policy, defining responsibilities, data-access levels, and audit procedures. A cross-functional committee ensures regulatory compliance.

Adherence to GDPR, public procurement laws, and sector-specific directives is imperative to maintain citizens’ trust and mitigate legal risks.

It is common for governments to implement an internal AI charter and a best-practices reference framework, involving IT, legal, and domain experts to oversee experiments transparently and responsibly.

Security and Protection of Sensitive Data

Language models often process critical data. Encryption of data flows, environment isolation, and the use of on-premise or sovereign solutions help maintain control over public data.

Review and obfuscation processes preserve confidentiality while allowing model training or fine-tuning on internal corpora.

An organization handling sensitive records selected a Switzerland-based AI infrastructure to process private files, thus ensuring data sovereignty and full lifecycle control.

Team Adoption and Change Management

The success of a generative AI project largely depends on end-user adoption. Collaborative workshops and concrete pilots foster skill development and buy-in.

Regular communication on objectives, limitations, and early results helps demystify the technology and embed the project in a continuous-improvement mindset.

An Experimental, Use-Centric, and Controlled Approach

Rather than overplan, it is better to launch small use cases, iterate, and adjust. Training and clear governance ensure a controlled rollout.

Pilot Use Cases and Iterative Testing

Implementing proofs of concept on a limited scope quickly demonstrates added value and uncovers technical or organizational friction points.

These iterative experiments drive continuous improvement of the language model and fine-tune it to specific business needs without jeopardizing the project’s overall scope.

For cantons and other public administrations, it is prudent to start by testing generative AI on simple request analysis before extending its use to other areas, ensuring a secure scalability path.

Training and AI Empowerment for Teams

Dedicated training sessions on how language models work and their limitations ensure responsible, optimized usage. Users learn to craft precise prompts and interpret results critically.

Developing an internal resource center (FAQ, tutorials, best practices) facilitates knowledge sharing and strengthens team autonomy.

Establishing Clear AI Governance

Forming an AI steering committee enables monitoring of interaction quality, adjustment of performance indicators, and oversight of ethical usage.

Regular reviews engage stakeholders (IT, operational teams, legal, cybersecurity) to validate updates, share feedback, and quickly rectify any deviations.

One parapublic body, for instance, instituted quarterly AI impact reviews, including log audits, adjustment workshops, and systematic updates to its best-practices guide.

Dare to Experiment with AI to Transform Public and Parapublic Services

Generative AI offers a powerful lever to boost productivity, enrich decision-making, enhance accessibility, and modernize the public sector. Its benefits are real, provided that solid governance is in place, sensitive data are secured, and teams are engaged from the early pilot phases.

Rather than aiming for exhaustive transformation from day one, a progressive, use-centric, and continuously experimental approach is preferable. This pragmatism allows real-time course corrections and maximizes value for citizens.

Whatever your current maturity level, our AI and digital transformation experts are ready to co-design ethical, secure solutions tailored to your regulatory and operational context.

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Automating Business Processes with AI: From Operational Efficiency to Strategic Advantage

Automating Business Processes with AI: From Operational Efficiency to Strategic Advantage

Auteur n°16 – Martin

In an environment of relentless productivity pressure, artificial intelligence is transforming business process automation by introducing an adaptive, decision-making dimension previously out of reach. Traditional, rule-based linear scripts give way to systems that understand context, anticipate needs, and adjust in real time. Executive teams, IT departments, and business managers can thus reduce internal friction, accelerate operations, and strengthen the robustness of their workflows without compromising security or compliance.

How AI Transforms Process Automation in Practice

AI delivers a nuanced understanding of context to guide operational actions. It orchestrates autonomous, scalable decisions far beyond traditional scripts.

Advanced Contextual Analysis

One of AI’s major contributions lies in its ability to ingest and interpret both structured and unstructured data simultaneously. Rather than executing a task based on a simple trigger, an AI engine evaluates historical records, current parameters, and priorities to modulate its intervention. This approach increases the relevance of actions while minimizing manual touchpoints.

Specifically, a natural language processing algorithm can extract the subject and tone of a customer request, identify urgencies, and automatically route the inquiry to the appropriate service. This granularity avoids back-and-forth between teams and accelerates ticket resolution.

In industrial contexts, logistics-flow analysis combined with external data (weather, traffic) optimizes delivery schedules by proactively adjusting routes. Operational teams gain visibility and responsiveness.

The result: a more natural alignment between business intent and system execution capacity, reducing processing times and human errors associated with repetitive tasks.

Autonomous Decision-Making

Beyond mere execution, AI can now make decisions based on predictive and prescriptive models. These models continuously train on operational data, refining their accuracy and relevance. Systems can, for example, prioritize approvals, adjust budgets, or reallocate resources without human intervention.

In inventory management, an AI engine evaluates future demand from past trends, seasonal events, and external signals. It automatically triggers restocking or reallocations, ensuring optimal availability.

Autonomous decision-making reduces the latency between detecting a need and acting on it, resulting in better operational performance and faster responses to market fluctuations.

This autonomy does not imply a lack of oversight: validation thresholds and alert mechanisms ensure human supervision, maintaining full traceability of machine-made choices.

Real-Time Adaptation

AI excels at continuously reassessing processes, accounting for discrepancies between forecasts and reality. It instantly corrects anomalies and reroutes workflows if progress falls short. This adaptability minimizes disruptions and ensures operational continuity.

An automated platform can monitor key performance indicators—production pace, error rates, processing times—around the clock. As soon as a KPI deviates from a predefined threshold, AI adjusts parameters or triggers corrective workflows without delay.

This flexibility is especially valuable in high-variability environments, such as supply management or call-center resource allocation. Teams benefit from an always-optimized framework and can focus on high-value tasks.

For example, a Swiss logistics company deployed an AI engine to readjust its warehouse schedules in real time. The algorithm cut order-picking delays by 30% by automatically recalculating personnel and dock allocations based on incoming flows.

How Artificial Intelligence Integrates with Existing Systems

AI leverages your ERP, CRM, and business tools without requiring a complete IT overhaul. Open APIs and connectors enable modular deployment.

Connectors and APIs for Seamless AI Integration

Modern AI solutions offer standardized interfaces (REST, GraphQL) and preconfigured connectors for major ERP and CRM suites. They plug into existing workflows, leveraging in-place data without disrupting your architecture.

This hybrid approach enables rapid prototyping, value assessment, and then gradual expansion of automation scope. An incremental methodology limits risk and fosters team buy-in.

Without creating data silos, AI becomes a fully integrated component of your ecosystem, querying customer, inventory, or invoicing repositories in real time to enrich its analyses.

Administrators retain control over access and permissions, ensuring centralized governance in line with data security and privacy requirements.

Workflow Orchestration and Data Governance

By leveraging an orchestration engine, AI can coordinate task sequences across multiple systems: document validation in the DMS, record updates in the ERP, and alert triggers via messaging tools.

Logs and audit trails are centralized, ensuring complete traceability of automated actions. IT leadership can define retention and compliance policies to meet regulatory requirements.

Data governance is crucial: the quality and reliability of datasets feeding the algorithms determine automation performance. Cleaning and verification routines preserve data accuracy.

This orchestration ensures consistency across interconnected systems, reducing friction points and operational chain breaks.

Interoperability and No Vendor Lock-In

Edana favors open-source and modular solutions compatible with a wide range of technologies. This freedom prevents captivity to a single vendor and eases future evolution of your AI platform.

Components can be replaced or updated independently, without impacting the entire system. You maintain an agile ecosystem ready to adopt future innovations.

In scaling scenarios, horizontal scalability enabled by microservices or containers ensures sustainable performance without major overhauls.

A Swiss financial group, for instance, integrated an open-source AI engine into its CRM and risk management tool without resorting to a proprietary solution, effectively controlling costs and steering its technology roadmap.

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High-Impact Use Cases

AI automation revolutionizes critical processes—from customer support to anomaly detection—each use case delivering rapid efficiency gains. Workflows modernize sustainably.

Automated Customer Request Processing

AI-powered chatbots and virtual assistants provide immediate first responses to common inquiries, easing the load on support teams. They analyze user intent and suggest tailored solutions or escalate to a human agent when needed.

By handling level-1 requests efficiently, they free up time for high-value interventions, enhancing both customer satisfaction and operator productivity.

Interactions are logged and enrich the understanding model, making responses increasingly accurate over time.

For example, a Swiss retail chain deployed a multilingual chatbot to handle product availability inquiries. Average response time dropped by 70%, while first-contact resolution improved by 25 percentage points.

Real-Time Anomaly Detection with Machine Learning

Machine learning algorithms monitor operational flows to detect abnormal behaviors: unusual spikes, suspicious transactions, or systemic errors. They automatically trigger alerts and containment procedures.

This proactive monitoring strengthens cybersecurity and prevents incidents before they disrupt production.

In industrial maintenance, early detection of vibrations or overheating enables proactive scheduling of interventions during downtime windows.

A Swiss industrial services provider, for instance, reduced unplanned machine stoppages by 40% by deploying an AI model that predicts failures based on onboard sensor data.

Automated Reporting Generation with an LLM

Traditional reporting often requires lengthy, error-prone manual compilation. AI can automatically extract, consolidate, and visualize key indicators, then draft an executive summary in natural language.

This automation accelerates information dissemination and ensures accuracy of data shared with leadership and stakeholders.

Managers thus gain immediate performance insights without waiting for the end of accounting or logistics periods.

A Romandy industrial group implemented an AI-driven dashboard that publishes a daily summary report on production, costs, and lead times each morning. Publication delays shrank from three days to a few minutes.

Methodology for Framing an AI Automation Project and Managing Risks

Rigorous scoping ensures AI targets high-value processes and aligns with your business roadmap. Strategic partnerships minimize data, security, and compliance risks.

Mapping and Identifying Value Points

The first step is to inventory all existing workflows and assess their criticality. Each process is classified based on customer impact, execution frequency, and operational cost.

This analysis highlights areas where AI automation yields quick wins and identifies technical or regulatory dependencies. An AI strategy can then be formalized and serve as the blueprint for implementation initiatives.

A collaborative workshop with business and IT teams validates priorities and adjusts scope to strategic objectives.

This scoping work forms the basis of a phased roadmap, ensuring a controlled, value-driven rollout in line with internal governance.

Data Scoping and Success Criteria

Data quality, availability, and governance are prerequisites. Relevant sources must be defined, completeness verified, and cleaning and normalization routines established.

Success criteria (KPIs) are validated from the outset: accuracy rate, processing time, level of autonomy, and reduction in manual interventions.

A quarterly steering committee monitors KPI progress and refines the functional scope to maximize value.

This agile framework ensures continuous optimization of AI models and full transparency on operational gains.

Risk Management through Strategic Partnership

Human oversight remains essential to secure an AI project. Periodic checkpoints verify the consistency of automated decisions and adjust models as needed.

Cybersecurity and regulatory compliance are integrated from design. Access levels, encryption protocols, and audit mechanisms are defined in line with applicable standards.

A local partner familiar with Swiss regulations and context brings specific expertise in data ethics and compliance. They ensure internal upskilling and knowledge transfer.

This shared governance framework minimizes risks while facilitating adoption and the long-term sustainability of AI automations within your teams.

Make AI Automation a Strategic Advantage

Artificial intelligence is revolutionizing automation by offering contextual analysis, autonomous decision-making, and real-time adaptation. It integrates seamlessly with your ERP, CRM, and business tools through open APIs and modular architectures. Use cases—from customer support to anomaly detection and automated reporting—demonstrate fast productivity and responsiveness gains.

To ensure success, rigorous scoping identifies high-value processes, a solid data plan defines success criteria, and a local partnership secures data quality, cybersecurity, and compliance. Your AI project then becomes a lever for sustainable competitiveness.

At Edana, our experts are ready to work with you to chart the optimal path to a controlled, secure, and scalable AI automation tailored to your business challenges and context.

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PUBLISHED BY

Martin Moraz

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Martin is a senior enterprise architect. He designs robust and scalable technology architectures for your business software, SaaS products, mobile applications, websites, and digital ecosystems. With expertise in IT strategy and system integration, he ensures technical coherence aligned with your business goals.

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Building an AI Application with LangChain: Performance, Control, and Cost Efficiency

Building an AI Application with LangChain: Performance, Control, and Cost Efficiency

Auteur n°2 – Jonathan

Applications based on large language models (LLMs) are both promising and challenging to implement. Hallucinations, costs associated with inefficient prompts, and the difficulty of leveraging precise business data hamper their large-scale adoption. Yet Swiss companies—from banks to industrial firms—are looking to automate analysis, text generation, and decision support through AI. Integrating a framework like LangChain alongside the RAG (retrieval-augmented generation) method optimizes response relevance, controls costs, and maintains strict oversight of business context. This article details best practices for building a reliable, high-performing, and cost-effective AI app. In this article, we will explore the concrete challenges unique to LLM development, why LangChain and RAG provide solutions, and finally how to deploy an AI solution based on these technologies.

Concrete Challenges in AI Development with LLMs

LLMs are prone to hallucinations and sometimes produce vague or incorrect answers. Lack of control over API costs and the injection of business data jeopardizes the viability of an AI project.

Hallucinations and Factual Consistency

Language models sometimes generate unverified information, risking the dissemination of errors or recommendations that have never been validated. This inaccuracy can undermine user trust, especially in regulated contexts such as finance or healthcare.

To mitigate these drifts, it is essential to link each generated response to a documentary trace or a reliable source. Without a validation mechanism, every hallucination becomes a strategic vulnerability.

For example, a private bank initially deployed an AI chatbot prototype to inform its advisors. Inaccurate responses about financial products quickly alerted the project team. Implementing a mechanism to retrieve internal documents reduced these discrepancies by 80%.

High Costs and Prompt Optimization

Each API call to an LLM incurs a cost based on the number of tokens sent and received. Poorly structured or overly verbose prompts can rapidly drive monthly expenses into the thousands of francs.

Optimization involves breaking down questions, limiting the transmitted context, and using lighter models for less critical tasks. This modular approach reduces expenses while maintaining an appropriate quality level.

A B2B services company, for instance, saw a 200% increase in its GPT-4 cloud bill. After revising its prompts and segmenting its call flow, it cut costs by 45% without sacrificing customer quality.

Injecting Precise Business Data

LLMs do not know your internal processes or regulatory repositories. Without targeted injection, they rely on general knowledge that may be outdated or unsuitable.

Ensuring precision requires linking each query to the right documents, databases, or internal APIs. However, this integration often proves costly and complex.

A Zurich-based industrial leader deployed an AI assistant to answer its teams’ technical questions. Adding a module to index PDF manuals and internal databases halved the error rate in usage advice.

Why LangChain Makes the Difference for Building an AI Application

LangChain structures AI app development around clear, modular components. It simplifies the construction of intelligent workflows—from simple prompts to API-driven actions—while remaining open source and extensible.

Modular Components for Each Building Block

The framework offers abstractions for model I/O, data retrieval, chain composition, and agent coordination. Each component can be chosen, developed, or replaced without impacting the rest of the system.

This modularity helps avoid vendor lock-in. Teams can start with a simple Python backend and migrate to more robust solutions as needs evolve.

A Lausanne logistics company, for example, used LangChain to prototype a shipment-tracking chatbot. Stripe retrieval modules and internal API calls were integrated without touching the core Text-Davinci engine, ensuring a rapid proof of concept.

Intelligent Workflows and Chains

LangChain enables composing multiple processing steps: text cleaning, query generation, context enrichment, and post-processing. Each step is defined and testable independently, ensuring overall workflow quality.

The “chain of thought” approach helps break down complex questions into sub-questions, improving response relevance. The chain’s transparency also facilitates debugging and auditing.

A Geneva-based pharmaceutical company implemented a LangChain chain to analyze customer feedback on a new medical device. Decomposing queries into steps improved semantic analysis accuracy by 30%.

AI Agents and Action Tools

LangChain agents orchestrate multiple models and external tools, such as business APIs or Python scripts. They go beyond text generation to securely execute automated actions.

Whether calling an ERP, retrieving a system report, or triggering an alert, the agent maintains coherent context and logs each action, ensuring compliance and post-operation review.

LangChain is thus a powerful tool to integrate AI agents within your ecosystem and elevate process automation to the next level.

An Jura-based watchmaking company, for example, automated production report synthesis. A LangChain agent retrieves factory data, generates a summary, and automatically sends it to managers, reducing reporting time by 75%.

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RAG: The Essential Ally for Efficient LLM Apps

Retrieval-augmented generation enriches responses with specific, up-to-date data from your repositories. This method reduces token usage, lowers costs, and improves quality without altering the base model.

Enriching with Targeted Data

RAG adds a document retrieval layer before generation. Relevant passages are injected into the prompt, ensuring the answer is based on concrete information rather than the model’s general memory.

The process can target SQL databases, indexed PDF documents, or internal APIs, depending on the use case. The result is a contextualized, verifiable response.

A Bernese legal firm, for instance, implemented RAG for its internal search engine. Relevant contractual clauses are extracted before each query, guaranteeing accuracy and reducing third-party requests by 60%.

Token Reduction and Cost Control

By limiting the prompt to the essentials and letting the document retrieval phase handle the heavy lifting, you significantly reduce the number of tokens sent. The cost per request thus drops noticeably.

Companies can choose a lighter model for generation while relying on the rich context provided by RAG. This hybrid strategy marries performance with economy.

A Zurich financial services provider, for example, saved 40% on its OpenAI consumption after switching its pipeline to a smaller model and a RAG-based reporting process.

Quality and Relevance without Altering the Language Model

RAG enhances performance non-intrusively: the original model is not retrained, avoiding costly cycles and long training phases. Flexibility remains maximal.

You can finely tune data freshness (real-time, weekly, monthly) and add business filters to restrict sources to validated repositories.

A Geneva holding company, for instance, used RAG to power its financial analysis dashboard. Defining time windows for extracts enabled up-to-date, day-by-day recommendations.

Deploying an AI Application: LangServe, LangSmith, or Custom Backend?

The choice between LangServe, LangSmith, or a classic Python backend depends on the desired level of control and project maturity. Starting small with a custom server ensures flexibility and speed of deployment, while a structured platform eases scaling and monitoring.

LangServe vs. Classic Python Backend

LangServe provides a ready-to-use server for your LangChain chains, simplifying hosting and updates. A custom Python backend, by contrast, remains pure open source with no proprietary layer.

For a quick POC or pilot project, the custom backend can be deployed in hours. The code remains fully controlled, versioned, and extensible to your specific needs.

LangSmith for Testing and Monitoring

LangSmith complements LangChain by providing a testing environment, request tracing, and performance metrics. It simplifies debugging and collaboration among data, dev, and business teams.

The platform lets you replay a request, inspect each chain step, and compare different prompts or models. It’s a quality accelerator for critical projects.

Scaling to a Structured Platform

As usage intensifies, moving to a more integrated solution offers better governance: secret management, cost tracking, versioning of chains and agents, proactive alerting.

A hybrid approach is recommended: keep the open-source core while leveraging an observability and orchestration layer once the project reaches a certain complexity threshold.

Make AI Your Competitive Advantage

LangChain combined with RAG provides a robust foundation for building reliable, fast, and cost-effective AI applications. This approach ensures response consistency, cost control, and secure integration of your proprietary business expertise.

Whether you’re launching a proof-of-concept or planning large-scale industrialization, Edana’s experts support your project from initial architecture to production deployment, tailoring each component to your context.

Discuss your challenges with an Edana expert

PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.

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AI-Powered UX Design Guide: A Strategic Lever

AI-Powered UX Design Guide: A Strategic Lever

Auteur n°15 – David

In an environment where user experience has become a major competitive lever, integrating artificial intelligence into the UX design process is no longer just about efficiency gains. It redefines how teams identify, prioritize, and validate user needs while aligning with a strategic vision of digital transformation. For businesses, this evolution offers the opportunity to rethink customer journeys, anticipate expectations, and support core objectives. In this article, we demystify the use of AI in UX design, explore concrete use cases, highlight the limitations to manage, and propose a roadmap for deploying a reliable, high-performance augmented approach.

Why AI Is Revolutionizing UX Design

AI’s analytical capabilities accelerate ideation and prototyping cycles. Automating certain tasks allows teams to focus on creativity and strategy.

Artificial Intelligence for Accelerating Design Iterations

AI generates mockups and prototypes from UX datasets, significantly reducing the time it takes to move from concept to a tangible first draft. This speed of execution makes it easier to compare multiple design directions before selecting the most relevant one.

Beyond speed, AI offers variants based on proven patterns and usage feedback collected from thousands of interactions. Designers no longer have to build each version from scratch: they select, refine, and humanize algorithmic proposals.

For example, a division of a Swiss industrial group used an internal platform with an AI module capable of generating multiple wireframes in minutes. This enabled three co-creation workshops in one day instead of the usual two weeks, while maintaining strong alignment between IT and business teams.

Objectifying Choices with AI-Driven Data Analysis

AI cross-references quantitative data (clicks, scrolls, heatmaps) and qualitative feedback (comments, ratings) to recommend concrete, measurable optimizations. Design decisions are thus less reliant on intuition, reducing the risk of arbitrary trade-offs.

Algorithms detect friction points and suggest content rewordings, micro-interaction tweaks, or user journey refinements. Teams can refer to clear indicators to prioritize high-impact changes.

This objectification is part of a broader data-driven culture, where each design iteration is based on a transparent information foundation, shareable among all stakeholders.

Integrating User Feedback Enhanced by LLMs

AI automatically transcribes and analyzes user interviews, categorizing verbatim responses, identifying satisfaction drivers, and highlighting pain points. Designers thus receive structured feedback without delay.

Language models anonymize the source of comments while delivering insights as themes and priorities. Generated reports can be enriched with word clouds and frequency statistics.

By combining these analyses with AI-driven A/B tests, it becomes possible to measure the direct impact of each change on UX KPIs (completion rate, average time on task, bounce rate) and steer design precisely toward end-user needs.

Concrete Applications of AI in B2B UX Design

AI fuels idea generation, content structuring, and large-scale personalization. It adapts to the specificities of more complex, process-oriented B2B environments.

Idea Generation and Rapid Prototyping

In the exploratory design phase, AI suggests thematic moodboards and UI/UX component layouts inspired by industry best practices. Teams can validate visual concepts without starting from scratch.

Algorithmic suggestions adjust to business constraints (regulations, approval stages, usage contexts) and existing brand guidelines. The tool can generate variations for mobile, desktop, or industrial kiosks, depending on project needs.

This frees designers from repetitive tasks and enhances creativity on differentiating aspects such as storytelling or interface animation, which remain inherently human.

Transcribing and Analyzing User Interviews

AI assistants automatically transcribe interviews, then extract key themes, emotions, and participant expectations. Identifying positive or negative sentiments takes only a few clicks.

These tools provide summaries emphasizing the most representative verbatims, ranked by business importance. The synthesis process becomes faster and more reliable, facilitating the creation of data-driven personas.

A financial services firm in French-speaking Switzerland implemented this type of solution to improve its online client portal. By automatically analyzing 30 interviews, it identified three priority enhancement areas and reduced workshop preparation time by 40%.

Experience Personalization at Scale

In B2B settings, each user may have a distinct journey based on role, expertise level, or usage history. AI detects these profiles and dynamically adapts content and feature presentations.

Interfaces reconfigure in real time to display only relevant modules, simplifying navigation and boosting satisfaction. This contextualization requires a flexible model capable of managing hundreds of business rules.

The challenge is not just technical but strategic: delivering a unified platform that feels highly personalized while remaining easy to administer and evolve.

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Limits and Risks to Anticipate in AI-Assisted Design

AI is not immune to bias and can generate inappropriate proposals without oversight. Governance and technology choices directly influence result reliability.

Model Bias and Reliability

AI models learn from historical data that may contain partial or inaccurate representations of users. Without vigilance, algorithms will reproduce these biases, jeopardizing interface neutrality and inclusivity.

It is crucial to regularly validate AI suggestions with diverse panels and monitor UX indicators to catch anomalies (e.g., a lower click rate for a specific segment).

Periodic reviews of training datasets and performance criteria ensure models remain aligned with strategic goals while complying with legal and ethical obligations.

Technological Dependence and Vendor Lock-In

Relying on proprietary cloud services can lead to costly lock-in if AI APIs change or pricing becomes unfavorable. Future migrations can be complex and risky.

To mitigate this risk, favor open source solutions or modular, interoperable, and scalable components. Integrate via abstraction layers to switch AI engines without overhauling the entire system.

This hybrid approach, mixing open components and external services, preserves strategic agility and prevents any single technology from blocking the evolution of your digital products.

Governance Complexity and Skill Requirements

Implementing an AI-augmented design approach requires cross-functional skills: data scientists, UX designers, product owners, domain experts, and IT architects must collaborate closely.

Steering these projects calls for agile governance capable of making swift decisions while ensuring consistency between the product roadmap and AI technical developments.

Training and change management support are essential for internal teams to adopt new processes and fully leverage AI’s benefits while managing its limitations.

Structuring an AI-Augmented Design Approach at Scale

A reliable approach relies on a clear methodological framework, the right toolset, and close collaboration among all stakeholders. Modularity and transparency ensure solution longevity.

Establishing a Rigorous Methodological Framework

To prevent drift, each phase of AI integration must be planned: data collection and anonymization, UX KPI selection, testing and user feedback phases, and continuous improvement loops.

This framework is built on open source principles and security standards, ensuring regulatory compliance and risk control for personal data protection.

A hybrid ecosystem, combining open source modules and carefully chosen proprietary components, provides the flexibility to adjust your AI strategy as needs evolve.

Selecting and Mastering the Right Tools

The market offers many options: visual generation engines, NLP platforms, UX clustering solutions. The key is to select tools that integrate seamlessly with your existing stack and support secure, scalable deployment.

Open APIs, compatibility with front-end frameworks, and SDKs in multiple languages ease adoption and reduce vendor lock-in risk.

Centralized management of data pipelines and models enables versioning of each iteration, continuous performance monitoring, and rapid switching between solutions if needed.

Deliverables That Promote Cross-Functional Collaboration

AI outputs must translate into clear deliverables: annotated wireframes, A/B test reports, UX dashboards. The goal is for every stakeholder to understand the added value and contribute to optimization.

Collaboration is structured through regular workshops where designers, data scientists, and business leads co-create use scenarios and validate AI-proposed trade-offs.

This iterative approach, grounded in agile governance, fosters adoption and ensures AI remains a tool in service of the overall UX vision—not an inaccessible black box.

AI: A Catalyst for Strategic and Efficient UX

By combining AI’s speed and objectivity with human expertise, UX design can become a true strategic lever. Iterations accelerate, decisions are data-driven, and user journeys are personalized at scale—all while staying aligned with business goals.

Whether you face tight deadlines, require deep personalization, or handle sensitive data, a structured, modular approach ensures AI amplifies your efficiency without overshadowing human intelligence or locking you into a single technology. Our Edana experts are ready to build this roadmap with you and deploy a robust, agile augmented UX.

Discuss your challenges with an Edana expert

PUBLISHED BY

David Mendes

Avatar de David Mendes

David is a Senior UX/UI Designer. He crafts user-centered journeys and interfaces for your business software, SaaS products, mobile applications, websites, and digital ecosystems. Leveraging user research and rapid prototyping expertise, he ensures a cohesive, engaging experience across every touchpoint.

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AI Agents with MCP: Transformative Enterprise AI Within Reach

AI Agents with MCP: Transformative Enterprise AI Within Reach

Auteur n°2 – Jonathan

Model Context Protocol (MCP) is an open standard designed to connect any AI agent to your data and tools in real time, making it more effective and relevant. Launched in November 2024 by Anthropic—the company behind the Claude AI service—MCP defines a common language to guide the AI to the right sources and actions, whether it’s an in-house model (custom AI hosted on-premises) or a third-party API such as ChatGPT or Claude. This enables the AI to interact with multiple systems and deliver much broader capabilities. For decision-makers and technology leaders, MCP means rapid deployment of intelligent (or AI assistant) agents that are contextually relevant and secure, without sacrificing business agility or increasing technical debt.

MCP: A Contextual Protocol for Ecosystem-Connected AI

The MCP protocol stands apart from classic approaches by standardizing exchanges between AI and enterprise systems, providing instant, secure access to business data and automated triggers within your IT landscape.

MCP acts as a universal translator: it turns an AI agent’s request into calls to databases, CRMs, ERPs, document repositories, or any other part of your IT stack, then returns structured context to the model. Where every new integration once required bespoke code, MCP lets you build one connector that works with all compliant tools. This openness accelerates evolution of your system while minimizing maintenance costs.

By choosing a widely adopted open-source standard like MCP, you avoid vendor lock-in and retain full control over your connectors and models. Plus, the MCP community continuously enriches adapters—whether for enterprise AI platforms or open-source frameworks—ensuring sustainable interoperability. Today, this standard has become essential for anyone integrating AI into their business processes and value chain.

High-Performance, Scalable, Customizable, and Secure AI Agents

MCP enables you to build intelligent agents that draw on real-time data from your key systems and orchestrate complex processes, while delivering modularity, scalability, and security.

Here are some examples of what MCP can bring to organizations that integrate it effectively:

  • Performance & Relevance
    MCP-powered agents can query your CRM, document management system, or application logs to generate context-aware responses, greatly increasing the business relevance of model outputs.
  • Scalability
    The standard protocol makes it easy to scale (adding new sources, handling increased traffic) without a full redesign—offering flexibility and true scalability.
  • Customization
    Each agent can be configured to access only the required business data and actions, optimize its tone and governance rules, and comply with regulatory requirements. This boosts flexibility and contextualization of your model.
  • Security
    MCP includes built-in authentication and auditing mechanisms under your control. No black-box data flows—every exchange is logged and access-restricted according to defined permissions. In Switzerland, and particularly in AI contexts, this level of security is crucial.

Enterprise Use Cases for MCP

From customer support to cybersecurity, and from administrative processes to IT operations, MCP powers AI agents that precisely address your business challenges.

  1. Customer Support
    Deploy a virtual assistant that consults the CRM and knowledge base in real time. Contextualized replies can cut first-level ticket volume by up to 30 %.
  2. HR/IT Automation
    An “Onboarding” agent can automatically create user accounts, send welcome emails, and update the ERP based on an HR form—freeing IT from repetitive tasks.
  3. Proactive Industrial Maintenance
    An MCP agent monitors critical machine metrics (or servers) via SCADA, IoT, or supervision systems, predicts failures through trend analysis, and auto-generates preventive maintenance orders in a CMMS—reducing unplanned downtime by 20 %–40 % and extending equipment life.
  4. Cybersecurity
    An automated watcher correlates SIEM alerts and event logs, notifies analysts, and suggests actionable remediation plans—improving average response times by 40 %.
  5. Business Intelligence
    A conversational tool can query your data warehouse and reporting systems to deliver on-demand dashboards and ad-hoc analyses without mobilizing data analysts.

These five examples are generic; the possibilities are endless and depend on each company’s challenges and resources. While standalone AI could automate certain time-consuming tasks, MCP supercharges automation by enabling AI to understand context, personalize its work, and interact precisely with its environment—making it far more effective in handling parts of your value chain. MCP will therefore play a key role in task automation and optimization in Switzerland and internationally in the coming months and years.

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How MCP Works (For Technical Readers)

MCP relies on exchanging JSON messages between the AI agent and business connectors, orchestrated by a lightweight broker:

  1. Initial Request
    The user or application sends a question or trigger to the AI agent.
  2. Context Analysis
    The agent, equipped with an appropriate prompt, wraps the request in an MCP envelope (with metadata about the user, application, permissions).
  3. Broker & Connectors
    The MCP broker reads the envelope, identifies required connectors (CRM, ERP, document store, etc.), and issues REST or gRPC API calls per a simple, extensible specification.
  4. Data Retrieval & Aggregation
    Connectors return structured fragments (JSON, XML, protobuf), which the broker assembles into a single, rich context.
  5. AI Model Invocation
    The AI agent receives the full request and context, then queries the model (hosted locally, in your private cloud, or via an API such as OpenAI) to generate the response or next actions.
  6. Execution & Feedback
    For action steps (ticket creation, email dispatch, etc.), the broker relays commands to target systems and can return an execution log for auditing.

This workflow is completely vendor-agnostic: you can host an open-source speech-to-text model in-house for call center interactions, or use the OpenAI API for NLP, depending on business context and cost or time constraints.

Challenges & Best Practices for Successful MCP Deployment

To guide technical and business teams through concrete implementation of the protocol while anticipating key pitfalls, we recommend following these steps:

1. Define Your Functional Scope

  • Map priority use cases (customer support, maintenance, BI…)
  • Identify target systems (CRM, ERP, SCADA…) and access constraints (authentication, throughput, latency)

2. Governance & Security

  • Establish fine-grained access policies: which agents can query which data, under what conditions
  • Implement continuous MCP call auditing (centralized logs, anomaly alerts)

3. Technical Pilot & Rapid Prototyping

  • Start with a PoC on a simple case (e.g., CRM-connected FAQ assistant)
  • Measure end-to-end latency and functional enrichment delivered by MCP

4. Industrialization & Scaling

  • Deploy a resilient MCP broker (high availability, load balancing)
  • Version and test business adapters (unit/integration tests)

5. Continuous Monitoring & Optimization

  • Dashboards tracking:
    • Number of MCP calls per day
    • Average response time
    • Error or integration-failure rate
  • Collect user feedback (internal NPS) to refine and prioritize new connectors

Edana’s Approach: Flexible Solutions

Edana combines the best of open source, third-party APIs, existing tool integration, and custom development to address each business context.

We naturally favor open standards and open-source building blocks to limit costs, avoid vendor lock-in, and optimize total cost of ownership. However, when time-to-market, budget, or complexity constraints demand it, we integrate proven solutions: hosting an open-source speech-to-text model for call centers, leveraging the OpenAI API for rapid NLP understanding, or coupling with a third-party computer-vision service… With MCP, these elements mesh seamlessly into your ecosystem without adding technical debt.

Our methodology applies a variety of technology approaches tailored to maximize ROI and ensure robustness and longevity of your solutions.

As ecosystem architects, we prioritize security, scalability, and sustainability across all your AI agent platforms. We factor in your CSR commitments and corporate strategy to deliver responsible, high-performance AI aligned with your values and specific business needs—accelerating your digital transformation without compromising on quality or data control.

Ready to automate your business processes without sacrificing quality—in fact, improving it? Not sure where to start? Our experts are here to discuss your challenges and guide you end-to-end.

Discuss about your challenges with an Edana expert

PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.

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Can Machine learning be used in Web Development?

Can Machine learning be used in Web Development?

Auteur n°2 – Jonathan

The world is becoming more and more electronic. Our fantasies become real every year. We live in a futuristic movie world that gets better. Machine learning is one of the most significant achievements. 

What is Machine Learning?

Machine Learning is a part of Artificial intelligence (AI). Artificial intelligence Machine learning is a field that explores new ways of “learning.” Machine learning is responsible for producing an algorithm that uses specific data, makes predictions, and chooses. It is used in many apps and provides algorithms when traditional ways do not develop beneficial results.  

Machine learning programs are unique because they can perform tasks without being programmed to do them, so machine learning is close to computational statistics; the main idea, which is to make predictions by data analysis, is the same for both of them. 

Machine learning incorporates different approaches to completing assignments. One of the most popular is supervised learning in which the control algorithm holds the correct answers to the given questions.

For example, in AI brought to learn characters, developers often use the handwritten symbol database (MNIST), popular in the field. This allows them to compare the responses of the AI algorithms they are learning with what they should be, to see which ones work best.

Using Machine learning in Website development

Machine learning is increasingly popular in any technology field because it improves the performance of algorithms and programs. Because of this, Machine learning is one of the best choices when you want to upgrade your website to its finest. 

If you are searching for a better user interface, to improve the website’s protection, or upgrade the monitoring system, consider using Machine Learning for your Web. 

It is not only desirable but crucial for Web developers to consider and focus on Machine learning because it makes the site efficient, functional, and user-friendly on mobile and desktop devices. In addition, machine learning implements automated chat usability, improves technological intelligence, and boosts user experience.

Benefits of Machine learning

When developers use machine learning in their development processes, time-consuming, complex, and complicated tasks becomes a job for algorithm and is done only in seconds. Plus, information and charges are more accurate, and all doubts are eliminated. Here are some most important benefits that can be obtained from incorporating Machine learning into the workflow. 

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Examine customer attitude

Machine learning systems can be used to track and research users’ needs and behaviors. The algorithm allows having all the information in no time and using it to upgrade your customer experience. Abolish unnecessary things, and answer your customers’ needs faster and more effectively. 

Flexible data collecting

Machine learning is impressive because it can do everything traditional methods do, but it also automates tasks and gives more accurate answers. For example, before Machine learning systems, collecting data was done manually and wasn’t perfect. But ML systems figure out what type of information is essential for your project, collect them automatically, and give you in little time. 

Guarantee security 

At this time, cyber-attacks are not a rare thing, all the data Machine learning systems can collect must be secured and safe. Machine learning can store all the information defended. It prevents attacks and allows you to track the algorithm that does that. That’s why it is twice secured. 

Marketing strategy

No matter how surprising it is, using Machine learning on your Web applications will help you to upgrade your marketing strategy. One of the main features of Machine learning systems is predictions; it will forecast your customers’ choices and plans based on their activity. This kind of information can be used to boost retention and purchases. 

Wrapping up 

Automating simple tasks isn’t new, but Machine learning makes complicated tasks automated; this is why Machine learning systems are innovative and the future of technology. It already has a significant influence on web development which will grow with the years and new creations. 

What We Offer

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PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.