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Growth Hacking / Business Model

How To Create A Powerful E-Commerce Website That Actually Sells?

How To Create A Powerful E-Commerce Website That Actually Sells?

Modern E-Commerce

Shopping has changed its form completely over the years. At the beginning, when E-Commerce introduced itself to a global community it was a little bit suspicious even to the potential customers.

But, now E-Commerce seems to overpower the traditional form in multiple ways. It’s a great comfort to be able to shop anywhere any time. But, as an E-Commerce shop representative you must offer high quality service to stay competitive in the growing industry. Let’s discuss how you can actually do this.

E-Commerce and Order Tracking

One of the best features E-Commerce website can have is the order tracking. We have all used online shops at least once in our lives and the most exciting part is the actual wait for the arrival.

Now, it gets pretty annoying if it’s getting delayed, but still-it’s simply good to know where it is. If you still don’t have this feature on your website, make sure to add one. Keep in mind, that it will also save you from answering hundreds of messages and emails regarding the given subject.

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HQ Photography And 3D Examples

Not every shop clearly has the luxury of creating 3D models of their products for a better showcase. But, HQ visual content is what you must have. Especially if it’s a clothing line-make sure to have models wear them and get photographed in all basic positions like: front, back, side and ¾. Focus on better presenting of your product.

QR Code/Linked Payment

Even though the security of credit card credentials is truly on its highest level, some of us still are not very fond of entrusting our CC card information on a website.

For such specific cases, make sure to integrate the service of payment via QR code or external link that is focused on the transfer of the money itself and does not require remembering the card credentials.

This makes it easier to finish up orders especially for social media commerce like Instagram shops for example. With low risks involved, a customer will be happier to purchase your products online.

Enable Text Support In Reviews

Textual reviews can be scary sometimes, thinking of what the customer might say, sometime out of thin air and quite inadequate occasionally. Well, it’s clearly better to have an explanation why someone decided to give you a one-star rate.

If it’s reasonable or not is up to the perception of another customer scrolling through those reviews. All you have to do is to stay in touch with disappointed customers and show that you actually care. Simultaneously you’ll be happy to read positive reviews and especially if they have detailed insight on the quality of the product and speed of its delivery.

Go Global-Market Only Grows

Whether you like it or not, E-Commerce is very likely to go outside your location. Possibly-that’s the challenging aspect about it. Make sure you research the shipping regulations to different countries from your local post-office as well.

If something is on internet, even when optimized and advertised only on a specific area, you cannot stop different audiences from viewing your product-related content.

Marketing copies ought to be made easier as well, because it’s well known-Google automatically translates certain pages. If the content is complicated the translating robot can mess it up and result you in losing a potential customer.

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Growth Hacking / Business Model

Growth Hacking, Or Hacking For Growth?

Growth Hacking, Or Hacking For Growth?

Hacking Doesn’t Have To Be Illegal

Now, the term “Hacking” is very well frowned upon, or viewed as a heroic act by rebellious groups of specific purposes. Well, as a matter of fact hacking at its core means to untangle the issue or a mystery. For our growth and well-being as individuals or companies, we often have to hack the so called success formulas. Take a better look at those who are thriving and catch up to them or maintain the high ranks we are currently holding on to.

Growth Hacking ABCs

Growth hacking is also known as the Growth Marketing. In one of our articles we are reviewing the benefits of this Marketing Strategy in further detail, so make sure to take a look. It’s the functional usage of resource-minimal and cost-effective digital marketing options to help increase and also maintain the active customer base, maximize sales and gain visibility. So, growth hacking is pretty much a form of optimization to profit your brand activities in numerous ways.

Examples Of Growth Hacking

Air BNB, Uber, You Tube, Instagram-who doesn’t know about these giants in their own fields. What unites all these brands in different fields is the effective growth hacking strategies that brought them to current positions on the market. All of them used specific, customer-oriented communication or retail strategies that gained them the high ranks still in maintenance. Let’s have a quick review of each of them.

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Air BNB “Hacks” For Growth

Air BNB has just the ordinary startup story of persistent, but temporarily broke founders with priceless ideas. The need of rooms when hotels were filled up, fueled the idea of creating this service. Simultaneously offering a service that makes a room-seeker find a place that feels like home. Great combo right? Of course it was not the great success from very beginning, but after thorough analysis the growth element for AIR BNB turned out to be simply improving imagery content to develop better visual communications.

Uber “Hacks” For Growth

Uber is great at taking specific approaches to the customers in different areas of their services. Being inclusive and doing a well-organized customer-behavior/lifestyle research has become an ace up the company’s sleeve. Guess, listening to customers closely has become the basic fundament for Uber’s success.

Instagram “Hacks” For Growth

Instagram is a great example of being customer oriented but in rather different way than Uber. Social interactions are a base of human behavior and Instagram just knew it all too well. Also, consider the right timing which is so vital for the business to work out! With Facebook slowly losing its Activity-Instagram just jumped in with a different User Interface enabling a way for visual story-telling. Right timing of the product execution alongside with customer-fitted UI design has become Instagram’s hack for the growth.

You Tube “Hacks” For Growth

Youtube’s genius lies in its simplicity entirely. Considering by the time youtube was creating, publishing a video online was not such an easy task as it is today. Video content is actually so common to us thanks to this giant of visual communications and storytelling. Well, we have simplicity and right timing again, quite like Instagram. But, what is more specific here, is monetization opportunity.

The monetization of your Youtube content motivates you as a creator to produce engaging content, which automatically benefits the platform as well. Implementing ads with click-through purpose and here you have the profits for a seemingly free platform. Swift chain of profitable and engaging interactions strategy has become the key to Youtube’s vitality.

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Growth Hacking / Business Model

The Benefits Of “Hook Effect” In Marketing Strategy

The Benefits Of “Hook Effect” In Marketing Strategy

Purpose Of The Hook Effect

When it comes to using the hook strategy in your digital marketing environment, keep in mind, that all of your content-graphic or textual have to be well aligned. Better gather up the creative team and start working out the hooks for your potential customers. Now, this strategy is more likely to obtain new customers, rather than concentrating on loyal ones. Refreshing your customer base is always necessary-especially when you want to repurpose your digital conytent as well.

What Does The Hook Effect Do

The strategy itself already sounds like it’s supposed to lure the customer in. Well, it’s basically what it sounds like. When thinking of a hook strategy, keep in mind, that emotions play the biggest part here. It’s a well-known psychological fact, that emotions of an individual drive them to press the “purchase” button.

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Fish In The Ocean

In one of our articles we have spoken in detail about taglines and slogans. Exactly these taglines and slogans are the first element a customer sees before they attach to the hook. When looking for new customer base, make sur you give your copywriter a clearly organized Brief, about the targeted audience. Many brands tend to make a mistake of thinking that, there is plenty of fish in the sea and new customers will just walk to their brand themselves. Well, that’s not the case certainly.

Emotions Drive The Action

No matter how enthusiastic we might be doing our business and marketing, still profits are what show our success in numbers. Funny enough, such an abstract thing as emotion determines our numeric success. Whatever you choose to use as graphic presentation for your hook content, making it over-organized and too professional will only bore a customer and leave a robotic feel to the communication. This will be a doomsday for our communications and sales at the same time.

An Example Of Hooking

Let’s review an abstract example of what hook strategy can be. Let’s say your brand produces socks. Regular warm, woolen socks. Now, you need to turn them into something more than just socks. You need to give it a meaning and an emotional one, so that a customer has a nostalgic feeling driving them to buy your product. Let’s review several steps:

  • Collect Insights about what kind of feeling your targeted audience can have connected to woolen socks. Maybe it’s a generation that used to have their knitted wear, including your product, made at home-by grandmothers for example.
  • Think of a slogan and a tagline. Keep in mind, that a tagline sells your brand, and a slogan sells your product. So far as tagline is permanent, find an emotion or experience your brand can be connected to. As for a slogan, if we go for Grannies story and insights, “Just Like Grandma’s” would perfectly fit the occasion.
  • Figure out the aesthetics of your visual design. Do you want it to be photographed? Or maybe create vector art? Depends on your target audience and their preferred visual aesthetics. If they are for example into film cameras-it would be hook-worthy to use a photograph edited in similar style as film camera product.

Make Everything Come Together

The final product that is supposed to lure your customer to purchase your goods, has to be well put together and a concept must be clear and understandable. Anything out of context will be easily noticeable. Make sure to create hook strategies on the same core idea, yet through different mediums. It can be SMM post, Blog Post, Print, Billboard etc. Yet, all the elements have to showcase connection to same concept. That exact concept built on emotional trust will surely benefit your sales and communications as well.

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Growth Hacking / Business Model

Smart And Competitive Pricing In Social Commerce

Smart And Competitive Pricing In Social Commerce

Competitive Pricing On Social Media

Social Media Commerce has become very popular lately, so the competition grows drastically by shorter periods of times. In one of our articles we discuss the Social Media Marketing strategies in more detail. Now, let’s review the pricing strategies that work well with this type of commerce. It’s tough to figure out what is the right price for your product, especially when you’re emotionally attached to it, but to work in numbers we will need some research.

What Is Competitive Pricing

This type of pricing strategy is market-oriented. To put it more simply, as accompany/brand you consider the prices of other companies on the market which have similar products as yours and via research you figure out the right number to choose. Or maybe it would be more correct to say-strategically correct price. It also depends on your communication and how you present your product to the target audience quality wise. The same principle goes for pricing of services.

Three Pricing Basics

In the pricing strategies, we have three basics:

  • Low Pricing-Serves setting prices lower than your competitors.
  • High Pricing -Serves setting prices higher than your competitors.
  • Matched Pricing-Serves setting prices almost similar to your competitors.

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Tricky Pricing Analysis

As companies, you might not have the luxury of changing your pricing too frequently just to analyze the results. Sales are quite difficult to play around with. Especially, considering the fact that you have a base of loyal customers which will definitely notice, when the prices pop up and down all too often. With price analysis you figure out the reaction of your audience to these changes via creating polls for example. Of course it will show on repetitive purchase statistics as well.

Wrap Up The Product

Now, as we see-customers don’t really love constantly changing prices. So, here comes the question-what do we do to figure out profitable pricing without losing the customers’ trust? You could try wrapping the same product in a different skin and selling it for a different price and see if a customer prefers the old or a new version of the product. Don’t forget, that selling quantities are just as important. You don’t want to have only a couple of items sold instead of a dozen. Losing the customer base simultaneously.

Over And Under Pricing

Brands tend to make huge mistakes by over and underpricing their products. This can lead to the sales collapsing into dust. We don’t really want that to happen. So, how do you know when you’re crossing the red lines of too much and too little?

Keep in mind, that depending on your brand’s voice and target audience, certain products can seem too unaffordable or too cheap to be true. There is something you can call the “Defeated Mindset” when it comes to underpricing.

The brand thinks that the customer will resort to cheaper options even if they offer a high-quality and well-marketed product. This is where underpricing happens and the product just seems too good to be true for the given price, which raises suspicions about quality and fails to sell.

Another mindset which happens to be due to lack of analysis, pushes the brand to think only about high profits. In this case the team just doesn’t take into account the general income of target audience.

They start to think-it will sell even if the product costs more than my customers’ salary of a whole quarter of the year. Obviously the customer might get very upset about the pricing and resort to mid-priced products that work for similar occasions.

Bidding And Sales

To stay competitive on the market, sometimes a brand has to offer their customers a chance to buy high-end product in their range for more mediocre pricing. If your brand wants to be affordable (not cheap) sales or biddings are a necessary, part of your pricing strategy. Amazon giant and E-Bay are great examples of how well bidding and seasonal sales work. Even when the sales say “UP TO 70%” it still sounds like Christmas for the customer.

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Which Marketing Strategies Work For Loyal Customers?

Which Marketing Strategies Work For Loyal Customers?

Loyal Customers

Businesses put a lot of effort into acquiring new clients, which is understandable,  but maintaining those with whom you already do business is crucial. Loyal customers are always on your side and they genuinely care about the brand. They tend to stick with your company through tough times or fierce competition.  This alone is a compelling incentive to prioritize customer relationships and consider strategies to nurture them through customer experience, marketing, and loyalty programs.

Research The Needs

In order to understand how loyal your customers are you need to do some research. If you want to enhance their loyalty to your brand, you have to show appreciation.  If you want people to constantly choose you, you need to cherish them, listen to their feedback, and respect their opinion.  Positive customer experience fosters a lasting relationship between a buyer and a company. Building trust can be hard work, but it will definitely pay off.

Net Promoter Score – NPS

NPS was created to evaluate consumer loyalty in 2003.  It is currently used by millions of organizations to measure and track how their consumers view them by asking a key question and grouping the answers into Promoters, Passives, and Detractors.

Repeat Purchases

Repeat purchases are made by existing clients. These buyers are fairly familiar with the brand and A track record of consistent purchasing is an essential criterion for assessing loyalty.

Engagement Levels

The notion of consumer interaction did not completely arise until the digital era. As two-way contact between customers and brands increased through internet platforms, engagement became more frequent and noticeable. A customer’s relationship with the brand based on their activity might indicate that someone is personally invested in the company. Customer engagement scores may be calculated in a variety of ways, but combining the frequency of usage, time spent, and specific actions completed can provide you with a single measure that you can analyze over time.

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A Customer Loyalty Program

After evaluating and understanding how engaged your customers are, it is time to shift your effort into encouraging lasting relationships. Rewarding loyal customers is one of the best ways. It shows that the company sees them and appreciates their trust. This can be done by offering discounts or exclusive deals. Any kind of benefit will have a positive impact on your client’s relationship in the long term.

Pick The Right Program

Not all loyalty programs are the same. While some of them reward customers, the mission-driven customer loyalty program makes a client feel like their purchase matters and it makes a difference. It might be more productive to collaborate with a nonprofit organization that shares your objective. In the end, every single one of them encourages people to spend more money and stay loyal. Refer-a-friend is a type of customer loyalty program which brings your business new clients and rewards the loyal ones with certain benefits.

Engage Customers On Social Media

Social networking is an excellent method to connect with your customers.  Posting at the right time and sparking a discussion, while balancing your feed with engaging content can help your brand stand out. Customers will be motivated to be loyal to a brand that listens to them and shares the same values.

Research The Methods

There are several methods to communicate with your clients on social media; be creative and attempt to find what will not only catch their attention but also entice them to repost or revisit in the future. With over 100 million videos viewed on social media every day, videos are an excellent method to engage your audience.

Encourage Customer Feedback

The constant feedback allows businesses to customize their services and products to client requirements. It also demonstrated that you value their insight and are willing to improve. You must first be loyal to them and it will encourage your customers to stay loyal to your brand.

Listen Closely

When you listen to consumers and make a point of addressing their concerns, it establishes a special bond between you two. The company can not please every single customer, but by using assessment methods and taking the necessary steps to acknowledge their demands, you stand out. All people want at the end of the day is to be heard, understood, and appreciated.

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Customer Behavior Research Strategies For Better Advertising

Customer Behavior Research Strategies For Better Advertising

Customer Behavior And Advertisement

Marketing, retail, and other professions use advertising to interact with potential customers or prospects. Before launching an effective campaign, marketers must understand customer behavior and advertising, as well as how the two are related. To do this, the content of any kind of advertising must appeal to the product’s primary demographic; an ad must speak directly to the individual. It must be distinctive and provide valuable information to customers.

The Benefits Of Consumer Research

Understanding how consumers choose a product allows businesses to fill a market gap and determine which items are required and which are out-of-date.  Without having a deep understanding of what your consumers like and how their preferences change from time to time, it is impossible to keep up with today’s market demands.

Calculate Risks

Customer research is an effective way to make a decision or take a calculated risk when it comes to marketing. According to Google, 40 percent of marketers believe that the success of their campaign depends on the research and its results. Meeting and exceeding expectations should be every company’s main goal. However, it is hard to do than standards are so how, but the relationship between a business and a client is fragile.

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Research Objective

The first stage in the consumer research process is to explicitly identify the research objective or the goals of the study. Studies can be on what people believe about a certain brand’s image or what they felt about a specific commercial. More effective advertising may be given by identifying what customers respond to best.

Stay Commited

Without an understanding of what your consumers except from, meeting their needs will be hardly possible. Every relationship needs commitment. Businesses demonstrate their commitment by going the extra mile in acknowledging the clients and their requirements. When you have a clear objective, you can take the next step and choose a research method.

Research Methods

In general, there are two approaches to consumer behavior research. Primary and secondary research methods are equally effective and the outcome depends on your objectives as well as the budget. Primary research collects data through self-completed research methods, whereas secondary research gathers information from past studies.

Choose Accordingly

They are further subdivided into qualitative and quantitative methods. For conducting the research you can create and utilize any survey, poll, questionnaires, etc.  All of them be completed remotely. Therefore they are more convenient for customers and inexpensive for companies.

Qualitative Consumer Research

The goal of qualitative research is to dig deeper into insights into customer motivation and emotion. Focus groups are one of several methods for doing qualitative market research. As the name implies, focus groups are small groups of highly vetted subject specialists that gather to assess a product or service. A focus group consists of 6-10 people. The focus group is given a moderator, who facilitates talks among the members in order to elicit relevant ideas.

Focus Groups

Focus groups tend to be flexible and adjustable. This technique encourages discussions and exchanging ideas, which helps the participants to see the service or product from a different perspective. In the debate, the group or individuals might express concerns that the marketers may not have contemplated otherwise.

More Study!

Studying individuals in their natural surroundings is a very forceful marketing strategy. It is called Ethnography and can be especially productive if the company wants to improve consumer experience or enhance the level of satisfaction. Conducting usability tests also helps understand how practical or convenient your products or services are.

Quantitative Consumer Research

Numbers and statistics are vital for quantitative research. The goal of quantitative research is to gather trustworthy, standardized information and figures to help respond to important business issues.  Quantitative research is the best instrument for assessing points of view.
In order to quantify any topic or variable, quantitative research often relies on bigger sample size. This study technique employs mathematical and statistical methods.

Understanding The Market

There are many reasons why a company might decide to conduct consumer research. The saying that we learn from our mistakes is simply true. The research results often help businesses see their missteps or errors, and offer a chance to fix every single one of them.

Conclusion

Launching new products is challenging as the responses can never be predicted. The polls and questionnaires give you an idea of how consumers might feel about it. In the end, all approaches can equally important and help companies understand the market.

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Use Marginal Gains Strategy To Increase Your Sales

Use Marginal Gains Strategy To Increase Your Sales

Basics Of Marginal Gains Theory

Basically the theory of Marginal gains has its roots in sports field, more specifically cycling. If you have never heard of this theory, it’s only because it didn’t begin being applied to business field until the legendary win-win of the British team in Cycling. It was early 2000s. David Brailsford was the one who implemented the theory of marginal gains into sports activities and brought the British team great progress by doing so. The strategy dictates to break down our objective into small pieces/segments and improve them little by little, to later improve the bigger picture automatically.

Marginal Gains In Business

Profits are earned quite slowly, especially at the beginning of the business career. Even if you obtain a great sales strategy for your business, it still needs constant monitoring and research to know when to repurpose or retarget your marketing strategies in order to support the sales flow. Sometimes it just so happens, that we focus only on one thing and neglect all other elements of success. To take a sports example again, you need to warm up before the workout and stretch after it, to make sure you don’t hurt yourself. In business, the marginal gains strategy says to improve aspects of your business little by little, which will later make your business better as a full.

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Marginal Gains In Branding

So far, we’ve been speaking about sports and sales. Now, here is the branding part. It’s well-known that branding consists of tons and tons of elements and each of them needs equal attention. For a clear example let’s consider you have these three marketing strategies for your brand image: Social Media Marketing, Content Marketing and Outdoor Marketing. Social Media and Content marketing are the ones concentrated on digital world, yet outdoor strategy is visible to anyone, target or not. If you only concentrate on one of these and improve SMM alone it will reflect on engagement and sales, but not so positively. It’s one thing to have a priority strategy, but you cannot let your attention down on other strategies either.

Live Communication In Marginal Gains Strategy

Making time for real-life communication with your audience is of great help when you are implementing the marginal gains theory in your business and branding strategies. Or maybe should we say, real-time communication. It’s a current trend to opt for online communication accessible for everyone, but as very social beings it’s important to give your customers a chance to form a stronger bond as a community.

Gather A Community

Let’s say you decide to host an event of any format. The guests can be your loyal customers in certain areas of residence. It’s great to give them a chance to actually speak with you, discuss the improvements a brand needs to make.  This way you will find out more customer based insights on multiple areas of your business and branding strategies. After several events make notes about almost anything even small details you’ve acquired feedback on and try to improve that by 1% for example. Small changes make a big impact and that’s exactly what the Marginal Gains Strategy is all about.

Do Not Rush The Results

Another very important aspect of the stated theory/strategy is to be slow and steady. Do not expect to see results in 24 hours instantly. Sometimes you just might be timely for even one strategy to work out all too well because it responds to customers’ instant needs. But, don’t set your expectations for quick results. In this case taking this strategy slow will be the key to winning the race against your past results.

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How Can KPI Boost Your Digital Marketing Campaigns?

How Can KPI Boost Your Digital Marketing Campaigns?

What is KPI?

The term KPI stands for Key performance indicators. Of course there is not just one and there are about several key performance indicators we are going to discuss in this article. This is an indicator of progress flow towards the desired goal. Well, desired is even not enough-it’s more about intention and good planning methods. KPI provides strategic and operational improvement when it comes to your productivity of b2C communications.

Performance and Productivity

In previous articles we have spoken quite much about general benefits of digital marketing campaigns and the vital elements to upgrade your Brand Status with time instead of keeping it in a static position. Now, let’s start with basics again-marketing campaigns have value when they perform well. It’s that simple. The indicators of good and in best case scenario excellent performance is upheaval in statistics of customer engagement and conversion. If you were to repeat campaign strategies that show low performance either for personal reasons or unwillingness to work with a specialized team-will do no good for your brand’s further improvement. This is where Key Performance Indicators come into the play.

Productive KPIs

  • Provide objectively processed evidences on the path leading to intended campaign results. Keep in mind-The desired results must be as specific as possible.
  • Use complimenting metrics to measure the right components of the campaign.
  • Always compare the previous campaign performances to the new ones. Research well to understand where progress was made or where you need a different approach in relative cases of course.
  • Tracking efficiency, functionality, quality, time-management, governance, customer behaviors, economic backgrounds, project performance, staff performance or resource usage in a correct manner.
  • Balance in leading and lagging indicators.

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Measurement Examples

  • Inputs measure several elements (amount and quality for example) of resources invested in processes that produce outputs.
  • Process measures focus on how the functionality, quality, or consistency of given processes used to produce a solid output; they can also measure tweaks on that process, such as the tools/equipment used or process testing.
  • Outputs are result metrics that indicate how much work is done and specify what is produced.
  • Project measures Q&A related subject about the status of milestone progress related to important projects or initiatives for example.
  • Outcomes focus on final accomplishments or summarizing impacts, and are viewed as Intermediate Outcomes. Such as customer brand awareness or End Outcomes, such as customer retention or sales which are clearly more profit driven. It somewhat depends on what you are concentrating on in this case.

Now, these were more like strategic types of measures. In case of a large enterprise especially, strategic is not enough and we are going to need operational measures as well. The operational measures can be explained in a brief manner. It’s pretty much focused on tactics. Designed to report on functions connected to service related subjects.

Risk and Employee metrics are also not the ones to forget about. It’s pretty much as it sounds. Risks can be connected to investments you put in certain projects and campaigns. Of course, none of us want to risk getting involved in anything that could downgrade our brand-image. As for Employees, measurements could be necessary to determine their productivity levels. But, don’t think it’s for controlling their work habits-it’s for gaining information which working pattern works best for your employees.

Take A Closer Look

Let’s say that according to your statistics of your staff’s productivity they are more likely to work much better from 8AM instead of 6AM. You might consider observing what is being done during that 2-hour gap and if that same job can be moved to so called productivity hours, consider trying it out for a week or so and see the results. Maybe it will be smarter to do so and profitable too. KPI pretty much helps you work smart not just hard.

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Branding & Communication Growth Hacking / Business Model

Gamification Marketing for Audience Entertainment

Gamification Marketing for Audience Entertainment

Gamification Marketing Concept

Let’s start with general modern tendencies. In 2022 a post-pandemic era has come and during the tough years of 2020 and 2021 we’ve all become more aware of possibilities our digital communications hold. Working from everywhere, shopping from everywhere and getting education and even telemedicine services via Google Meet for example has changed our views on daily activities 180 degrees. And guess what? At some Point-It’s a lot of fun! Making the experiences connected to marketing actually fun is the main idea.

Make A Bold Statement

The gamification marketing strategy is an enhanced type of attitude towards marketing possibilities. The given strategy drives the audience/customers to action. It offers them competition for example and the most important-reward! Now, let’s present one example. Say-you have created a certain challenge fit to your Brand Identity and customer interests. This game or game-like activity gives the customer a certain task to complete and after completing the task they get to have a reward-for example: 20% discount on a product or service. It’s almost like a contest.

Give Some Air To Creativity

Offering this type of challenge/competition to your audience opens doors widely to numerous possibilities. For a more fitting example-let’s say you’re a design company, which produces high quality prints for high-end corporations. You create a contest for your customers to create a logo design for example and the smartest design gets to win one of your services fully paid by the company. Scrolling through applications you don’t just pick logo-designs. You are looking through talents! Keep in mind, that a good graphic designer helps you with visual communications, but an excellent one makes a full-on revolution! You might just come up with an excellent graphic designer and if you’re lucky enough they might even want to work with you. See the Bigger Picture!

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Game Elements For Your Loyal Audience

  • Points-Users can collect points by winning a game or each time they purchase something.
  • Badges-Award customers’ badges for accomplishing something.
  • Level-Appeal to customers’ sense of achievement by offering bigger rewards for saving more points.
  • Virtual Currency-Invent your own money to be used only at your store, then use it to reward frequent shoppers, it’s almost like NFT.
  • Leaderboards-Post players’ names and scores on your website or social media to encourage competition.
  • Countdowns-Challenge players to complete a task within a certain timeframe.
  • Progress Bars-Show customer’s progress toward reaching the next level.

The Challenges of Gamification Marketing

Like we have discussed in previous paragraphs-it’s all fun and games, but there is one thing you should know about this strategy. It’s actually difficult to design the visual communication. It’s not just a post or an image-it’s pretty much a connected system of visuals which is more complex than a banner design for example. It’s also challenging because it involves an understanding of motivational psychology with the added goal of affecting user behavior. In conclusion, you have to not only design a game that people want to play but also that achieves your business goals. Quite a combo, isn’t it?

Benefits of Gamification Marketing

Now that we have thrown a little bit of shade on the difficulties which come with gamification, let’s speak of benefits which will surely overpower the previously discussed challenges. Like everything powerful, it needs the right creator and a huge engagement from a whole corporate team. Here are several examples of the benefits gamification will give you for sure:

  • Collect Customer Data in a way that complies with GDPR, CCPA, and the end of 3rd party cookies. Customers may opt to share data with you in exchange for playing your game.
  • Leverage UGC to grow brand awareness. Encourage customers to share their winning scores or photos on social media.
  • Educate your audience. An interactive quiz or trivia game can be a fun way to inform people about your areas of expertise.
  • Increase engagement and reduce bounce rate. Entice people in with the promise of coupon vouchers, free merchandise, bragging rights, or simply a cure for doom scrolling.
  • Drive conversion. If you reward people with coupon vouchers or points, they’ll likely come back to spend it.

Not too many marketing strategies can give you so much to gain from it.

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Categories
Growth Hacking / Business Model

Must Have Referral Systems For Your Business

Must Have Referral Systems For Your Business

Improve your Sales and Conversion

Referral marketing-also known as Word-Of-Mouth Marketing is a powerful tactic to drive your sales and conversion rates to a positive direction. Referral marketing is exactly what it sounds like: the process of one person referring a product, and the referee purchasing that product due to that recommendation.

Of course, referral programs can be different. You can certainly choose and implement the strategy that best fits your marketing strategy with the help of your marketers.

If you need more help in implementing this marketing strategy, Edana would be happy to guide you to success.

4 Types of Referral Programs

  • Direct referrals
  • Implied referrals
  • Tangible referrals
  • Community referrals

Direct Referrals

The direct referral program is plain and simple. Concept of it is pretty much what you hear-for example to refer to a neighbor and turn them into a client. In a simple procedure like this a client generally does it for a certain benefit as well-it might be a sale, bonus or anything in this sense. The approach is motivational and connecting as well.

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Implied Referrals

In an implied referral is like recommending a certain product or service but not too obviously. This should be easy to explain, let’s say you have a friend or a relative who works at L’Oreal cosmetics. It’s not aggressively obvious, but they will continuously provide you with products or information on them until you actually think: “well, maybe I should try this product” or “Maybe I could consider a subscription, she seems to have nice discounts”. This program is in most cases underutilized, but doesn’t mean it will not work. Like said before, you choose what works for you.

Tangible Referrals

Tangible referal is more profitable for a customer that actually obtains something productive through this referral program. The win-win situation on this referral strategy is pretty much that it’s a lower cost and lower exposure one. This could be run like 3-4 times a year but keep the product on top of a customer’s mind. The best example would be this type of offer: “Here is a 150$ gift card for our loyal customer-make sure to share the gift card with a friend to use it for a prolonged period of 3 months”. This 1+1/buy one and get one for free strategy works great, especially with cosmetic or edible products.

Community Referrals

When it comes to company’s partners or non-profit players-keep in mind, that they are the parts of your chain you don’t want to lose, so make sure you organize activities for showing them support. Especially when it comes to defining core values of a brand and implementing ideas into work-ethic, nonprofit partners are the ones who choose you for those core ideas in the first place. As the possibility arises make sure to organize something like this for example: offer promotional support by running the occasional promotion that benefits your partner. This referral relationship is obviously beneficial for both sides of a a coin. It is more likely for your brand name to be heard and seen on a long run at some right places.

Don’t Be Afraid To Try All

Now, using all sorts of referral programs at once would not be a great idea, it could possibly attain a very aggressive tone, like imagine someone screaming at you to purchase their product. That’s not the attitude we want to present. With the help of your marketing/digital marketing team figure out the plan to use these referral programs effectively and slowly add the resources where referrals will start just flowing in from. Take baby-steps first and you’ll be running towards your goal full-speed in no time. Through these tactics you don’t just promote your product/services but you also promote your refer-ability.

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Make sure to scroll through more interesting articles from our Publications and don’t forget to scroll through our services on Edana to promote your business to next level. Feel free to contact us anytime!