What is growth hacking?

In the marketing world, all things are in constant change every day, and old tactics and traditional techniques are no longer working properly. Have you noticed that every year millions of new startups and businesses are creating and trying their best to accomplish goals, but most of them don’t even exist after one year?  Why is that?

One of the main reasons for this defeat is that they can’t manage the period when the company needs the biggest boost when the company requires to grow its audience and consumer number swiftly and effectively. This is where Growth-hacking comes into the picture. 

Growth hacking is the opposite way of looking at traditional marketing. For marketing management growth hacking is as agile as for project management, this is the method that requires rapidly trying experimenting with different marketing tactics, Growth hacking doesn’t need complicated resources, or high expenses, it is a method that gives you the freedom to try and receive great results.  Even the definition of the term tells that it requires experimentation across marketing channels and product development. This is exactly what gives the most effective results. 

How to use Growth Hacking?

If you find a step-by-step guide about how to use growth Hacking, don’t believe it. No one can tell you exactly how to do experiments with your business or company. Growth Hacking is about creative ideas and seeing things outside the box. You shouldn’t limit yourself to your idea, don’t be afraid to try new things, think what are customer’s needs, test your ideas and find the best ones. 

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One of the most common and latest trends of Growth hacking are some things that require a minimum from the customer, like no mandatory registration. Also one of the experienced and tested Growth Hacks is a reduction of buttons, especially “negative” ones, for instance, “remove product” and “empty your cart”. The importance Using of keywords isn’t a piece of big news anymore.  These are the little examples of the most common methods that work and give high results.  

Does e-commerce need Growth Hacking?

You may ask do we need Growth Hacking even if we are e-commerce? Why not? Growth Hacking isn’t only for startups or small businesses, Growth hacking strategies successfully helped SaaS companies, such as Airbnb, Dropbox, and others.

For example, one of the Growth hacks that worked well for Airbnb was the service of professional photographers for the apartments. This service boosted bookings because quality pictures of the apartments were essential for customers. Other than that many successful E-commerce companies applied growth hacking methods to their marketing strategies, such as Dollar Shave Club, Casper, and Gymshark. 

3 Growth Hacking Strategies Your E-commerce can Test Out

1. Encourage FOMO

FOMO, or fear of missing out, have you ever felt that you are falling behind from important events, it makes you feel missed out and unappreciated. Just offering a discount doesn’t work today. You can use this psychological weapon against your customers and make them feel they are missing something really important when they don’t shop with you. There are a few common FOMO types you can use for the first time:

• Limited offers 
• Exclusive deals
• Free shipping with defined conditions
• Applying influence 

2. Reduce website loading time

We live in a fast world, no one has time to wait for a website before it loads, it isn’t 2005 anymore. The lower is loading time, the higher your sales number is. So start working on your website’s responsiveness time as soon as possible.

3. Influencers can be your allies

This is the era of influencers, content marketing works better with influecers. people trust these persons almost as their friends, they believe and want what influencers say to be good.  E-commerce gives you the flexibility to work with influencers easily and effectively. So don’t be afraid of using this weapon. 

Wrapping up 

Growth – Hacking indeed started in start-up and SaaS industries, but as it is a method of constant experimentation, it appeared in other industries quickly, including E-commerce. You can try and use many methods to increase sales and boost conversion rates, so surround yourself with Growth Hackers and remember that growth Hacking depends on experiments and creative ideas. 

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Marketing and Entertainment

Entertainment industries quite often set the trends for numerous other fields in our everyday lives. So clearly, in modern era it’s crucial to have right digital marketing strategies for music specifically. We will be sightly overlooking the other aspects of entertainment industry, but in this case, Music is our main focus.

Current digital marketing strategies for music industries differ from the classical ones we’ve been familiar with for a very long time. Let’s review the social media and music in the first place.

Social Media Marketing for Music

It’s undeniable that TikTok platform is currently running the role of music popularization. Trendy sounds have made a great deal of impact on how the target audience gets to hear the first beat of your track. The best thing about such platforms is, that it benefits not only musicians, but also the creators on the platform in numerous fields.

It’s also just as important to mention, that the given social media platform started off with TikTok dances. You might be familiar with the first TikTok celebrity-Charlie D’Amelio. Dance and music are primarily intertwined with one-another and lay solid foundations for both industries to improve and get to the right target audience.

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Now, you might think, that it only works for temporary artists, but the platform has actually revived a bunch of old 80’s music for example. How you might ask? The target audiences and creators on this social media platform have a huge variety.

For example, two songs like “Chains” by Fleetwood Mac and “Running Up That Hill” or “Babooshka” by Kate Bush were long forgotten by many individuals. Yet, specific creators fit these sounds perfectly for their content-which led to interest in 80’s music and revival of numerous hits.

­You Tube for Digital Marketing

Now, you might be thinking that You Tube has nothing special except for actually uploading a video on its platform, but that’s not true. Advertising can be conducted with recycling the uploaded content.

You might have noticed that instead of what was supposed to be in a playlist something else starts playing. You might even like what you hear all of a sudden and once you approach the playlist you see that it’s an add for a new song produced by an artist you’ve never heard of before.

Picking the right target audience when advertising your music on youtube is crucial. You have to determine a specific Genre your audience might be interested in. Imagine targeting the audience that listens to death metal and producing country music.

Well, they might possibly like your music, but not as much as the people actually interested in given Genre.

Soundtracks and Voice-Overs

In previous paragraph we were speaking of 80’s music and soundtracks have a lot to do with either reviving older hits or making new ones very popular. The point is, there is a huge perspective of adapting your music to filmmaking.

Cinematic field can be of great help, so if you happen to know a producer creating a cinematic product which could fit your music in it well enough-make sure to try this method of providing the target audience your craft.

Pick a Niche

It is just as important to stay consistent and true to your niche of choosing. Now, we totally understand, that anything that is art including Music is a creative process and experiments can lead us to certain heights. But, keep in mind, that the more you appear in specific Social Media trends or relative cinematic pieces-the more it’s likely for the target audience to slowly start recognizing your style.

Stay on track of targeting the right audience with the music you are trying to promote via digital marketing. Quite possibly-again on the example of TikTok we have a clear model of such Niche as modern artist Doja Cat. Initially her songs were widely used for TikTok dances and now some of us might indulge listening to her music without necessarily making dance videos with them.

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Everyone knows about Zara

In fashion industry it is not so easy to have a stable position in competition. Yet, Zara fashion manages to stay productive in its field pretty much consistently. It is fast fashion at a certain point, but alongside with being affordable-Zara never fails to deliver quality and trendy fits as well. Global visibility makes a huge portion of success.

Alongside with benefits-of course there is more responsibility. Almost like Coca-Cola in food industry, Zara can have to customize their products according to the interests and styles of specific target audiences in specific locations and cultures. Letting everyone dress trendy and up to date at relevant pricing-without losing the Niche is quite an achievement.

Niche Demonstration

Like we’ve said in previous paragraph-keeping your Niche is an important part of well-played marketing strategy. Now, you might wonder how does Zara maintain quite a classy niche and maintains affordability as well.

Well, first thing to note is shop placement. Take a good look at Zara shop locations and you will se that in most cases they are in Malls next to designer shops quite often. Locating yourself alongside the luxury brands is quite a statement and creates great shopping surroundings for both-potential and loyal customers at the same time.

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Another thing would be general design. First-a logo. It’s a simple typography and we all know it’s unmistakable. Cooler, darker and minimalistic color map for the brand plays a huge part in how we see the brand’s status and image.

Last but not least, the arrangement of space inside the shops. Zara shops don’t tend to be very small-in fact they are mainly quite huge containing different collections. These collections are sometimes placed on multiple floors let alone the room sections.

Switching Collections

Zara is very well skilled at renewing collections in a timely manner. You don’t really want anything laying around at your shop for way too long right? But, how do you recycle your collection?

The best thing come in-the OUTLET shop. In outlet you also get quite a good amount of sale. The outlet also comes in handy for Zara, because it renews collections according to seasons for example or even every month-let’s call these sub-collections. Also, due to this strategy-customers automatically get a feeling that there are very few amounts of specific clothing pieces and tend to buy quite quickly as well.

Perfume Collections

Zara is generally a clothing store, but another popular product is its perfume collections. Not only are they affordable, but for many customers some of their aroma products can be dupes for very highly priced ones on the market.

One of the greatest examples is Red Temptation by Zara. The shop has had a booming sale for this perfume, because it turned out to be the dupe for Maison Francis Kurkdjian’s “Baccarat Rouge”. If you compare pricing-Baccarat Rouge is maybe at least 10 times more expensive.

Zara takes into consideration, that its target audience is not only interested in dressing up, but also applying scents in order to perfect the feel of niche to the outfits they are regularly purchasing.

Adding products like this along with your arsenal is a great choice of marketing strategy and also brings additional target audience to your shop.

Digital Marketing Strategies

As for specifically digital marketing strategies-when it comes to Zara and its eCommerce-timeliness and relevance are the main game-changers. Zara is very well known for sending relevant E-Mails to their target audience. The same goes for push notifications and specific status updates.

Also, keep in mind, that most of these digital marketing strategies are automated and take as little time as possible.

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What is E-Mail Automation?

To put it Simply-E-Mail Automation is what it sounds like exactly. You set the e-mails with universal textual content, which reaches out to the target audience automatically at the right time. Well, of course setting the guidelines for right activity is necessary and this is what we will be discussing in the next paragraphs.

Also, it can be very useful to acquire E-Mail Automation tools simply to save some time on certain E-Mails which contain most general information or have to be sent to customer base on specific times.

Automated E-Mail Options

Clearly not all types of E-Mails can be automated, especially those in customer service. Yet, even in this field you can create an automated text for informing the customer that their complaint has been delivered and it will be soon overlooked by a CS representative.

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First of all, make sure your customer base is properly sorted. It can be classified by age, date of registration, gender, geographic position etc. After you have all the data in the right places, keeping it updated of course-have a good look at your e-mails and sort them according to the customer base.

Retail Banking

Now, in for a more practical example-let’s review retail banking. We are supposed to provide our internet and mobile banking apps of the confidential information and e-mails. So, our basic information is what we give first.

Let’s say we own a credit card. Our information has to have been sorted in the bank’s customers’ data via name, last name, birth date, mail, account number and monthly payments calculated regularly.

Let’s say every end of the month we get an E-Mail informing us of our CC card bills. It’s an automated message surely. Especially the greeting part of it. Now, it’s synchronized with our billing information which fills is the number gaps in the e-mails automatically and quickly delivers information.

This is clearly an example of swift and effective digital communications. Imagine an individual sitting at the office manually inserting such information in every E-Mail. It would be chaotic! Not to mention, most likely filled with mistaken billing information.

Happy Birthday E-Mails

It can seem weird at times, but we all like to be remembered and told a “Happy Birthday”. You might think no one cares for a birthday e-mail, but that’s not true.

First of all, via sending such messages you earn appreciation from your customers by giving it to them in the first place. You can never go wrong with showing attention.

These e-mails are automated and linked to the names and birth dates of customer data. Than you simply create a copy for congratulation and you’re good to go!

Also, let’s say it’s somewhat pleasing to get e-mails regarding subject except from service and product sales related texts.

Increase your Conversion Rates

One of the basic keys to increased conversion rates is active and consistent communications. Digital communication platforms have given us an option of automated solutions. Consistent e-mail campaigns will help you convert more leads eventually.

Like we’ve discussed in previous paragraphs-casual e-mails for celebrations, or holidays or simple appreciation texts can increase the customer’s interest in your company.

Also, keep in mind, that you can send promotional offers to long-term customers based on the registration data you have had classified in the first place.

So, make sure you don’t miss out on e-mail marketing automation tools for the benefit of your sales and engagement rate simultaneously.

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Hacking Doesn’t Have To Be Illegal

Now, the term “Hacking” is very well frowned upon, or viewed as a heroic act by rebellious groups of specific purposes. Well, as a matter of fact hacking at its core means to untangle the issue or a mystery. For our growth and well-being as individuals or companies, we often have to hack the so called success formulas. Take a better look at those who are thriving and catch up to them or maintain the high ranks we are currently holding on to.

Growth Hacking ABCs

Growth hacking is also known as the Growth Marketing. In one of our articles we are reviewing the benefits of this Marketing Strategy in further detail, so make sure to take a look. It’s the functional usage of resource-minimal and cost-effective digital marketing options to help increase and also maintain the active customer base, maximize sales and gain visibility. So, growth hacking is pretty much a form of optimization to profit your brand activities in numerous ways.

Examples Of Growth Hacking

Air BNB, Uber, You Tube, Instagram-who doesn’t know about these giants in their own fields. What unites all these brands in different fields is the effective growth hacking strategies that brought them to current positions on the market. All of them used specific, customer-oriented communication or retail strategies that gained them the high ranks still in maintenance. Let’s have a quick review of each of them.

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Air BNB “Hacks” For Growth

Air BNB has just the ordinary start-up story of persistent, but temporarily broke founders with priceless ideas. The need of rooms when hotels were filled up, fueled the idea of creating this service. Simultaneously offering a service that makes a room-seeker find a place that feels like home. Great combo right? Of course it was not the great success from very beginning, but after thorough analysis the growth element for AIR BNB turned out to be simply improving imagery content to develop better visual communications.

Uber “Hacks” For Growth

Uber is great at taking specific approaches to the customers in different areas of their services. Being inclusive and doing a well-organized customer-behavior/lifestyle research has become an ace up the company’s sleeve. Guess, listening to customers closely has become the basic fundament for Uber’s success.

Instagram “Hacks” For Growth

Instagram is a great example of being customer oriented but in rather different way than Uber. Social interactions are a base of human behavior and Instagram just knew it all too well. Also, consider the right timing which is so vital for the business to work out! With Facebook slowly losing its Activity-Instagram just jumped in with a different User Interface enabling a way for visual story-telling. Right timing of the product exécution alongside with customer-fitted UI design has become Instagram’s hack for the growth.

YouTube “Hacks” For Growth

Youtube’s genius lies in its simplicity entirely. Considering by the time youtube was creating, publishing a video online was not such an easy task as it is today. Video content is actually so common to us thanks to this giant of visual communications and storytelling. Well, we have simplicity and right timing again, quite like Instagram. But, what is more specific here, is monetization opportunity.

The monetization of your Youtube content motivates you as a creator to produce engaging content, which automatically benefits the platform as well. Implementing ads with click-through purpose and here you have the profits for a seemingly free platform. Swift chain of profitable and engaging interactions strategy has become the key to Youtube’s vitality.

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Define Your Strategy

A well-defined marketing strategy is critical for every kind of business’ growth and development. To attract more customers, you must reach them. Therefore, digital marketing is the lead tool for that. By reaching out to more people, your chances are more to increase your profit and engagement.

Stay Up To Date

Considering the fact that the digital marketing is constantly expanding, it is not enough just to let your service or product speak for itself. The term “Marketing strategy” is often used on the digital market but not everyone fully understands it.

Creating A Strategy

Marketing strategy is to plan all actions to promote the service, brand, or product. Besides that, the results of your campaigns should be observed for better analysis. Furthermore, having a marketing strategy means that your product or your service is advertised to the potential customer in a best possible way: Delivering value to people with what you provide and recommend solutions.

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Useful Elements

For sure, everyone must keep in mind that marketing strategies are not only about involving campaigns and releasing them. It is a set of elements that can create a mindset to interest people in your product/service and make them to purchase it.

Now that we have already discussed what Marketing strategy is and why it is important, we can move to the tools which can be used to create marketing strategies for potential customers.

Choose Your Fit

Of course every business has its individual customers and maybe not all the actions will be right for every kind of businesses but still these are the most common strategies to use:

1. Blogging – By blogging you can write articles which will help your audience to learn more about your product or your service.
2. SEO – There is no point to have a website or blog if it wont reach the targeted audience. That is why you will need to apply Search Engine Optimization in your posts, so by that way your posts will appear in different kind of search websites like Google for example.
3. Email Marketing – Nowadays, many people do not agree that email marketing is an efficient strategy but in reality it is efficient if you design your email accurately. It can be designed as a newspaper and that way can be sent important information or news about the product or service.
4. Social Media – In general, it is one of the best channels to communicate with people, mainly because everyone uses it. As a marketing strategy you will need to understand where you need to post, which social media is used mostly by your customers? And the most important thing is that your social networks also need to provide content that adds value to users.
5. Video Channel – Are you aware that part of the audience on internet prefers to watch video content than to read it?! This is the reason that platforms like YouTube has grown so much during the recent years. Truth to be told, whenever you make a video, you can transmit worthy information to your audience and they can access it very easily.
6. Sponsored links – These are the links on other pages, which are related to your service or your product. The main point of this links is that whenever people will search for similar to yours but still do not know about your product or service, will be able to find you on other blogs.
7. Radio, TV, magazines and newspapers – This is the definition of classic advertising. In this case, it depends what kind of business do you have.
8. Events – Regardless your business is physical or online, hosting events to connect with the market is one of the efficient strategies and also it is a great way to advertise your brand.
9. Partnership – Nowadays, we have many influencers and youtubers on the social media. Paid partnerships with them will help you to increase your business’ reach.

Conclusion

We hope this article may helped you to figure out which strategy works the best for you. It is very important to measure everything to find out which one of them fits you the most.

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Marketing Game-Changer

Everyone will agree that marketing plays the one of the biggest roles in the company, because sales of the company and expansion of the customer base fully depends on it. Accurately pointed marketing strategy helps company to achieve the goals they have. This marketing strategy must be focused to pull a particular gather of customers.

Developing A Strategy

To develop a target marketing strategy correctly, we must first understand its importance. As we have mentioned, a targeted strategy is directed at a specific group of users. The strategy is mapped out based on the demographics, which are suitable for the product or the service that company offers.

Sales And Sales Again

Sales development is inextricably linked to marketing. Strategies are combined by segments that we create according to the information about the potential customers that we want to attract. If we focus on that specific segment, we can pursue the marketing campaigns that will help to develop sales and expand the product.

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Targeting strategies form the foundation of a business, so they are important for planning budget growth and product development. A business that creates a targeting strategy has a better chance of reaching potential customers.

Plan Your Way

Marketing planning helps businesses define and clarify their brand message and it helps to develop strategies like social media and advertising campaigns. Accurately pointed strategy helps us to gain the trust of the audience that we try to attract.

As we already mentioned, the targeted market is the group of people that we want to bind. We can consider some of them by using the pointed information:

1. Demographical – The market is often defined by the elements such as: age, educational background, type of employment etc.
2. Location – When we choose the segment, we include the information about location. Location may be considered inside or outside the base region. Location is one of the important parts to create a strategy as for international and non-international companies.
3. Statistics of purchasing – The market can be segmented according to the amount of purchasing. There may be places or any other characteristics that will give you the information about increased purchasing on your product or service. This might be helpful to develop the sales.
4. Lifetime views and mentality – In addition to all the points that we discussed, customers might be segmented based on their cultural and religious views.

There are several steps we must take to create an ideal strategic plan:

• Identification of the current target market

Determining the market area will help us to learn the characteristics of existing customers and, based on this, decide whether to continue to find new ways to reach this market.

• Create a customer profile

To make decisions about marketing efforts, companies create a sample of consumers based on their target market. Customer profiles are created with detailed characteristics of a fictitious but realistic potential or existing customer.

• Data analysis

To understand that strategy is working, we need to analyze it. It helps us to find out if our targeting is accurate enough to be efficient. Data analyzing will give an opportunity to update the information and make the strategy more reachable.

We can implement the developed strategy and reach the voice of the potential customers by using several marketing tools.

The Tools

1. Content creation – Content can be named on every way that we use to share the relatable information to a targeted audience.
2. Email Marketing – Try to create a registration field on your website for your customer to register and subscribe. Subscription to the website will help them to stay informed about the product or the service that we offer.
3. Search Engine Optimization – Shortly used as SEO, helps the company to expand the traffic on the website by using keywords which are suitable to the targeted market.
4. Digital advertising – Advertising on social medias and google ads helps us to reach out more effectively to the targeted audience.
5. Traditional advertising – By traditional we mean something that is old, but still might be counted as efficient. Radio advertising, TV commercials can be effective tools to gain the popularity through the targeted audience.

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