Digital Architecture In Modern World

When we speak about architecture loads on images come popping into our minds. It could be Duomo Di Milano or Sagrada Familia Barcelona. Now those I bet you must admire at least for monumental properties are classics. It’s a cultural heritage still dropping jaws of its viewers, yet modern architecture is not something to neglect.

Modern architecture is a part of our daily life and play a huge part in how we feel in the surroundings. You are less likely to feel the rush of picking up a Starbucks Venti sized iced Americano in Los Angeles then you would in New York.

Architecture almost dictates your lifestyle and even though certain basics haven’t changed-new and digital work ethic is quickly taking over architecture fields.

From Paper to Paper Screen

Now, probably you have heard about the special screen covers that make it feel like paper when you touch or look at it. The point of this paragraph is to demonstrate how digital the working process has become.

Back in the days (not too far back) Interior or Exterior designs were firstly sketched on a huge paper but now we have 3D programs, which help us get more realistic images of a planned project and if necessary even send a PDF file of it for example.

Instead of starting on paper, now these projects get printed at the very end of its design process.

Benefits of Digital Architecture

Digital architecture allows exact calculations that provides architects with certainty and allow a diverse amount of complex forms to be created with great ease using computer codes.

The certainty of these calculations also give a bigger advantage of safety. God forbid any calculation goes wrong and this could cost the safety of entire construction.

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Marketing Strategies For Your Digital Architecture Firm

No. 1 in this case is to have a responsive website and well organized communication. The quality of your designs won’t make an impression if your website is constructed poorly.

Digital Architecture is a visual oriented craft so make sure to have a well-organized and stylized portfolio. Give the customer options to scroll through.

Let’s say, a customer wants to have their garden designed but they have to click on full projects and stare at them for hours in panoramic view to see your potential. Give them customized buttons to see everything not just altogether but separately as well.

Make sure to use high quality images on your social media platforms and make a video demonstration of your finished-real life projects as well.

The Ongoing Trends

Reality Capture-Reality capture technologies give 3D modelling a more physical touch. Technology maturation is making more exact and precise forms of 3D measurement easily attainable. Primarily this means an architect doesn’t need to gouge their eyes for numerous calculations anymore.

VR and AR-Virtual reality and augmented reality are becoming popular by the day. These Technologies give designer a chance to fully present what’s on their mind. Like with other elements on the list, improved stabilization of cutting-edge technology is really what allows pros and amateurs alike to experiment with high Tech and find cost-effective ways.

Collaborative BIM-‘Building Information Modeling’ that made the term popular, presented a strategically calculated vision for digital elements in construction. The central premise of BIM was a process of collaboration enabled by the creation of a database-primarily planning environment.

Don’t be Shy-Make It Vibrant

In some instances, design companies might want to stick to realistic color map all too much. Just for the sake of contrast, you can use more vibrant colors and experiment with light touching the surface more. Seems contrary to what an excellent design might look for someone in the beginning, but it’s always nice to see the well differentiated tones in the element of digital construction.

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Benefits of a Good Print

Prints are probably one of the oldest visual communication tools in the history of mankind and even in the era of world-wide digitalization this tool stays functional to it’s best. Now, once you think on a print that is connected to brands, you might ultimately think of flyers or business card, but there’s more to prints than the basic forms given above.

Before we speak on the importance of prints, lets emphasize how digital modern living is. Back in the days even E-Commerce was seen as a subject of experiment, society and businesses wouldn’t trust it so easily, yet here we are with flourishing E-Commerce examples necessary to grow the business. Somehow, even though any business, which does not provide a digital platform is more likely to be dysfunctional, something funny happened. People started to have a nostalgic feeling of everything that used to be produced on papers. Maybe this is why modern society is so keen on Polaroid Images and Instax Camera has gained so much popularity lately. Society is starving for the images they can hold in their hands and keep in wallets or phone cases or even framed in their living rooms.

Give a Memorable Print

An excellent graphic designer knows, that a simple-yet perfectly aligned printing design can make a customer remember your brand’s name for a really long time. Speaking of examples, let’s discuss the Coca-Cola Campaign. Surely you remember when Coke has names printed on it’s bottles, with the concept of sharing, which is pretty much directly connected to the brand’s core values. That’s one big example of how prints can become lovely memories for certain individuals, some would even use it to find out their crushes names and there are actual memorable histories connected to that print campaign. Coca-Cola connected with it’s customers on a personal/emotional level.

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Be Inclusive

Continuing with the same Coke campaign, it’s important to keep in mind, that prints have to be as inclusive as possible. Now imagine, if in every country there were same names on bottles-the most international ones only, like-Anna, Maria, George etc. We can imagine how many others would be disappointed. The cool thing about this campaign is, that for example based on an insight, that for European citizens it’s sometimes difficult to pronounce certain native African names, Coca-Cola added transcriptions underneath the African names. We can possibly guess the smiles on the faces of those name-holders and that is exactly the point! A happy memory always stays longer than just a memory.

Look from another Perspective

Coca-Cola campaigns are great and can be discussed for centuries, but let’s take a more general approach to the matter. Other forms of prints are: Banners, Posters, Postcards, Billboards etc. Keep in mind, that even though we live in a digital era, there are still people in your target audience who don’t have regular access to digital goods like smartphones or computers. Poster is probably one of the most effective print direction. It can be produced massively, fits almost anywhere and acts as an exhibit in the middle of the street. Poster itself has many styles and can be used for practically any brand. They don’t always have to promote a product, but they can always promote the idea off of which the brand persona is based. For example, if your brand stands for ecology or preventing global warming, all you need to do is find a creative way to express your brand through the poster.

Imagine a poster so fun or aesthetically pleasing, that someone might just want to tear it off the downtown cityscape and take it home to decorate their personal space. That is the type of print we are speaking about-the one which reminds, resonates, connects and highlights the surroundings.

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A/B testing means to create two versions of digital asset to check which one works better for customer.

Over the time A/B testing evolved. With the growth of internet users it went digital and managed to cover bigger audience.

Now, it allows you to test more than one variable at once. After conducting the research it gives you a data, which you should interpret and decide whether it will be useful for your company or not.

What makes A/B testing important?

There are several reasons that proves the importance of A/B testing:

• Minor changes mean major improvement

A/B tests help you evaluate the effects of changes that are not really expensive to implement.

For example, you ran a test about homepage, font, text size, menu titles and etc. you test 3 elements at the same time. When you finish it, you notice that those 3 elements increased conversion by for example 5% each and at the end you will have the growth of the revenue by 15% in total.

• Low on risks

A/B testing is not only low-cost, but also time efficient. You do not have to waste time doing everything one-by-one, instead you can work with 2 or 3 elements and based on it make decision, whether to implement changes or not.

• Make the most out of traffic

A/B testing allows you to make your website highly effective by getting more conversion per visitor. With higher conversion the fund and time spent on marketing decreases.

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Where can you use A/B testing?

A/B testing works on this type of customer-facing content:

• Email campaigns
• Individual emails
• Multimedia marketing strategies
• Paid internet advertising
• Newsletters
• Website design

Scientific approach to A/B testing

If you are conducting an A/B testing it would be better to approach it scientifically for better results. The process looks like this: first and foremost is to pick a subject, then:

• Identify a problem

You have to have a specific information, about the problem. Then look for reasons, why it is not working by going through the lists.

• Analyze user data

Checking everything that your client clicks after opening your email is time consuming and you will find many things that do not have any connection to the issue, hence you need to figure out which element to target.

• Develop a hypothesis

On this step you are choosing your method, how you want to test your chosen element and determine how changing that element or elements might fix the problem

• Conduct testing of hypothesis

With the hypothesis you came up with conduct another testing and compare previous version to the new one with the help of target audience.

• Analyze the data

After testing, check if the results give you any noticeable changes.

• Find new challengers

In A/B testing world, words like “champion” and “challenger” are used frequently to describe current best option and new possibilities. When you compare two options and one becomes winner, that one is called winner and when you compare the champion with other tests, those become challengers. This kind of testing brings the best out of everything to the front.

Once you finish all this steps you can than make decision to make changes or leave it as it was.

Pointers for A/B testers

There are some tips you can use while conducting A/B testing:

• Use similar groups of users as samples

Make sure that while conducting testing use similar groups for the test to be judged fairly.

• Maximize your sample size

Make sure to use as much people as possible to get well-founded data.

• Finish the test before making changes

There are times when you get positive results even before the test is finished. But just because you got the results you wanted, does not mean you should let the test end then and there. It will mean that you implement changes using incomplete data. It is a huge risk to do so, since it can impact your results.

• Do several testing

To make sure that your results have no errors, make sure to run test several times.

Conclusion

A/B testing is the best way to check audience’s response to your projects, which allows you to make changes based on collected information and increase the success rate.