Branding & Communication General Web Agency Search Engine Optimization Web Development

Mistakes Insurance Companies Need to Avoid While Using SEO

Mistakes Insurance Companies Need to Avoid While Using SEO

We can all agree that growing an insurance company can be difficult. With the advancement of technology you have to provide services to the customers in a manner that will help you stand out from the competitors.

You may know your insurance business in and out, but digital world is new to you, that’s where you need a search engine optimization (SEO), but if you do not have any experience and use it unwisely it can backfire you. Working on not-so-relevant information and do not providing the necessary one can put your agency in a tough situation, SEO errors can stop the growth of the company. You need to avoid making expensive mistakes if you want to improve the traffic of your website and increase the ROI.

SEO mistakes not only stop the growth of the agency but also put you in a financially difficult situation, because when you fail to optimize your website the visitor number will also stay the same instead of growing.

Here are some of the most common mistakes that insurance agencies make:


Content that appears more than once on the web and is located within a unique website is called duplicate, which can have an impact on your ranking. To save yourself from that just use canonicalization, which means to convert data that has more than one representation into “standard” form.


Incorrect citations

Many companies make mistakes of illegitimate citations, if there are online pages that contain incorrect information, the business may have some trouble. It may be time-consuming to check everything, but it’s better to be safe than sorry.

Not user-friendly website

Another important factor to consider is that the website should not be slow and difficult to work with. If it will be, the clients will get impatient and leave, plus search engines also take into consideration metrics like bounce rate, so if it does not work perfectly it will have an influence on your company.

Not having clear marketing strategy

Before taking any action, you need to first of all have a clear insurance marketing strategy, you need to study your cliental, and answer to their needs. Without a good strategy, keeping the loyal customers and finding potential ones will not be possible.

Connect with SEO professionals

Mistakes can be done, but some have a huge consequences, it can cost you your business, hence realizing the mistakes and finding a solution is a step forward to success. Getting help from professionals is the best way to get good results. At Edana, our team of experts helps you to get your website to the top of the Google results, thanks to our different SEO related services.

In conclusion

We saw that it is not easy to grow a company online. There are many factors to take into consideration. We all know that satisfying the customer is the main goal but the quality of the products that you offer are not the only criteria they choose you by. They also consider the services and information you provide, with which they are able to find connection with you and choose you instead of the competitor. Knowing how to influence your client’s opinions using SEO will be advantageous for your insurance agency.

General Web Agency

5 Extensively Asked Questions About Digital Customer Service

5 Extensively Asked Questions About Digital Customer Service

Customer oriented digital market has become the present and the future for the companies. Even traditional on store companies have started serving customers online. The shift from traditional methods to digital did not only create challenges but it also created opportunities for companies to connect with their customers through different means, that on the other hand increase the need of more personalized experiences and innovative support, which uses technology to meet the needs of customers and form the overall customer experience.

To fully understand the importance of customer service we created several question that needs to be answered:

What makes digital customer service so important?

Communicating with customers and working with them through digital means is digital customer service. It can help you increase consumer satisfaction and reduce costs. In fact, customers nowadays expect to have a good customer service and many prefer to receive it through online means, since it is time efficient and requires less effort.

How can you improve your digital customer service?

Creating your own strategy based on the targeted audience and their expectations is the key to success. First of all, before doing anything complex, the basics should be covered, such as: creating and designing your website in a way that is eye catching, since visual factor plays a huge role on the positive outlook. Secondly a good contact center is a must. Lastly, you need to be active on other social platforms, since people tend to make decisions based on reviews done by other customers.


Are you thinking about customer journey and is your date useful?

Before anything else, you need to be considerate of your customers and understand their daily journeys to accomplish certain tasks, such as opening an account, resolving disputes and many others on different platforms. In many companies, these tasks are managed by different teams and sometimes employees do not have any clue about what the customer does. Since they do not see the inner kitchen of the company, customers usually expect to receive all the information from one source. So understanding this part is critical. For this to work, employees should interact with each other instead of only focusing on the tasks that they were assigned to. While analyzing data, companies often face difficulties with organizing every bit of the information, since it is usually scattered in different departments and are not shared. Because of that the need of marketing activation platforms were created, where everything will be in one system and connecting the dots will become easier.

We all agree that it is good to have data about the customers, but it can also create a blind spot and get in our way of seeing a bigger picture. When something like this happens usually it is best to rely on behavioral economics. With this, companies do not make decision based on only general information, such as demographics, but they also manage to understand their motivation and make conclusions using that information.

How relevant are your communications and interactions and are you sure that you have the right people on your team?

Customers tend to make decisions pretty quickly whether they like your marketing message or not. The chances are 50-50, if it was relevant for them you get a satisfied customer, if not, you lose them. To not have any dissatisfied customer, companies use place personalization engines, which make actions based on customers activities, their real-time needs, interests and behaviors. But to get a fruitful results you need a good team operating it. Large companies on the market tend to create separate department that focus on customer service and recruit professionals. How they do it? First they identify the issue with staff, usually it is the lack of relevant talents and then fill in the gaps by hiring them.

Do you think digital?

We all know that the digital customer service will not disappear, but instead will evolve, hence the success of your brand directly depends on the customer service you provide and the best way to do it is to put yourself in their shoes even for one day.

So do you think digital?