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Choosing an IT Services Company in Switzerland: Key Criteria and Pitfalls to Avoid

Choosing an IT Services Company in Switzerland: Key Criteria and Pitfalls to Avoid

Auteur n°4 – Mariami

In the context of an accelerated digital transformation, choosing the right IT service provider (IT Services Company or IT Consulting Firm) is crucial for Swiss companies, especially in Romandie. This is a strategic decision that must be based on your business challenges, not merely on cost. The right partner provides not only technical skills but also support tailored to your industry, while ensuring an ethical and value-oriented approach. This article outlines the essential criteria for selecting a trusted IT Services Company/IT Consulting Firm in Switzerland and highlights common pitfalls to avoid.

Essential Criteria for Selecting Your IT Services Company/IT Consulting Firm in Switzerland

To find the best IT Services Company/IT Consulting Firm, start by clarifying your strategic needs: what is the business objective of your project (digitization of a process, development of a client application, migration to the cloud…) and what technical or regulatory constraints are associated with it? Based on this, check the following points:

Expertise and Technical Skills

Make sure the IT Services Company masters key technologies (programming languages, cloud platforms, development methods) and prioritize a certified and technologically vigilant team.

For example, at Edana, we rely on a coherent and proven technological stack, adapted to the diverse needs of companies. Instead of spreading ourselves thin across all available technologies (which would reduce our effectiveness) or limiting ourselves to a small number of them (risking bias and dependence on a vendor), we focus our expertise on a medium-sized but robust set. This set is carefully chosen and evolves over time based on the needs of our clients and market trends. This allows us to deliver reliable, scalable, and high-performing solutions while remaining agile and at the forefront of innovation.

Business Understanding and Support

The provider must demonstrate a deep understanding of your industry (finance, industry, health, etc.) to align its solutions with your strategic goals. A collaborative approach is essential: scoping workshops, agile sprints, and support throughout the project lifecycle (analysis, design, training, support).

At Edana, with more than 15 years of experience and over a hundred projects successfully carried out in various industries and for different types of companies, we have developed a unique methodology. This hybrid approach draws on the best practices from the most effective market methodologies. Our consultants and architects adapt it to each industry and the specifics of each project, thereby ensuring real added value and tailored execution.

Strong References and Case Studies

Check the IT Services Company’s client cases in Switzerland, and if possible, in Romandie. Testimonials or case studies provide information on the provider’s ability to meet commitments and deliver concrete results. Verify the types of projects they have completed, ask them about their strengths and weaknesses, and thus form an idea of their real experience. You can consult a selection of our client cases.

Flexibility and Scalability of the Architecture

Your partner must ensure that the solution remains scalable over time. Favor providers that offer a modular and service-oriented architecture, facilitating future changes and scaling up. Many IT Services Companies/IT Consulting Firms favor partnerships with specific technology providers like Microsoft, Salesforce, SAP, or AWS, for example, and prefer to provide their pre-made solutions for all use cases, which is very dangerous for the client who may end up with costly, unsuitable, and rigid technologies, thereby hindering growth and exacerbating technical debt.

Comprehensive Support and Cost Transparency

The provider must support both the technical aspect (coding, deployment) and user adoption (training, documentation). Ensure financial transparency (daily rates, billing methods, maintenance) to avoid surprises. There are several billing methods for digital projects, and it is important that your IT Services Company is transparent about which one(s) it uses.

Local Presence and Communication

A presence in Switzerland facilitates communication (native language, time zone) and can speed up responsiveness. Proximity is not an absolute requirement (remote work is common), but a Swiss provider is often more attuned to local challenges.

Values and Ethical Commitment

Beyond the purely technical aspect, favor IT Services Companies that adopt a responsible approach: CSR, inclusion, and data security have become essential criteria. At Edana, for example, we are firmly committed to various values related to social responsibility by designing eco-conceived digital solutions, integrating sustainability principles at every stage of our projects. We rely on our own ethical charter, which reflects our values of inclusion, security, and respect for the environment.

In summary, a good provider will combine cutting-edge skills with a global approach focused on creating business value. It’s not just about coding or deploying off-the-shelf solutions, but about understanding the specific environment of your Swiss company and offering you customized solutions.

How to Verify an IT Services Company’s Technical Expertise and Ability to Provide Tailored Business Support?

The dual expertise is a decisive criterion: your IT Services Company/IT Consulting Firm must master both technology and the business domain. For example, for a project involving the digitization of financial processes, the provider must understand Swiss banking standards as well as excel in software development. Here’s what to look at closely:

Methodology and Agility

Favor providers who adopt agile (Scrum, Kanban…) or hybrid methods to deliver in iterations, allowing quick adjustments. A good IT Services Company involves the client at every stage (sprint reviews, prototypes) to ensure that the final solution exactly matches business needs.

At Edana, our hybrid methodology leverages the best of each approach and provides agility and precise control, delivering the best business results and maximizing the return on investment of our clients’ digital initiatives.

Advisory and Project Management Capacity

Your provider should play a consulting role, not just act as a supplier. It should offer well-justified technical choices (e.g., open source vs proprietary), best practices in security or software quality, and provide regular reporting (KPIs, performance indicators, ROI) so that you can track the benefits of the project.

Support and Maintenance

A project does not end at the go-live stage. Make sure the IT Services Company offers post-deployment support (hosting, evolutionary maintenance, user support). Good after-sales service includes service level agreements (SLAs) and the availability of a team to quickly fix bugs or deploy new features. Critical bugs must be addressed 24/7 and technologies continuously updated to ensure maximum performance and security.

Training and Knowledge Transfer

To avoid being dependent on the provider, ensure that training sessions or knowledge transfer sessions are planned for your internal teams. This minimizes technical debt (as you learn to use and evolve the solution) and strengthens your company’s autonomy.

At Edana, we always train our clients to use the digital solutions we provide. We also support them in their change management efforts to ensure successful digital transformation in the short, medium, and long term.

In Switzerland, where the business landscape is often bilingual and demanding in terms of quality, these aspects are crucial. A frequent case is that of cross-functional projects: your IT Services Company must be able to communicate with all teams (IT, marketing, operations) and switch between German, French, or English depending on the interlocutors. The ability to listen and clear communication are therefore as important as technical expertise.

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Technologies and Architecture to Prioritize: Open Source, Custom Development, and Scalability

Technological choices are at the heart of an IT project’s success. At Edana, we naturally encourage the use of open-source solutions and custom or hybrid development because they offer greater independence and adaptability. Here’s why these criteria deserve your attention:

Open Source Preference and Independence

With a provider that offers open-source technologies, you reduce the risk of vendor lock-in. In other words, you are not trapped by a single supplier who might impose its prices or discontinue support. Open source allows your teams or other providers to easily take over if necessary, while benefiting from a large community for maintenance and security.

Custom and Hybrid Solutions

A development adapted to your organization ensures that each feature serves a real need. This avoids wasting costs on unused modules and maximizes return on investment (ROI). For example, we supported an industrial company in Romandie to create a fully custom internal production tracking application, which increased efficiency by 20% without additional licenses.

The hybrid approach, combining the use of existing solutions with custom developments, is also particularly wise. It not only saves time and reduces costs by relying on proven modules but also enables the construction of perfectly tailored and scalable digital ecosystems. This combination offers the best of both worlds: the speed and reliability of standard tools, coupled with the flexibility and customization of custom developments. Thus, you benefit from a high-performing and agile infrastructure capable of supporting your specific needs and evolving with your business.

Scalable Architecture

Make sure the IT Services Company designs the solution with a long-term vision. This often involves a modular architecture (microservices, open APIs, scalable cloud) that adapts to the growth of your business. It saves you from having to redo everything at each scale change. A well-thought-out architecture facilitates the integration of new functionalities (data analysis, artificial intelligence, etc.) without starting from scratch.

Security and Compliance

In Switzerland, data protection is strict. Verify that the provider considers cybersecurity from the design stage (Security by Design) and complies with standards (ISO 27001, GDPR for personal data, etc.). The selected open-source solutions should have a reputation for security, and the IT Services Company should offer regular security audits.

High-Responsibility Technologies and Digital Sobriety

A good IT Services Company considers its social and environmental impact. For example, by favoring local hosting (Swiss data centers, including ethical hosts like Infomaniak) or by optimizing code to limit energy consumption. This is part of a global (CSR) commitment increasingly valued by business leaders. For instance, non-blocking languages such as the JavaScript run-times Node.js, Bun, and Deno are real assets for increasing both the energy efficiency and performance of software solutions.

The key idea is to choose technologies that align with your strategy: favor transparency and adaptability over closed short-term solutions. The specifications should include a clause on scalability and clearly mention technological choices (open source, frameworks, etc.) to avoid unpleasant surprises.

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Common Pitfalls to Avoid with an IT Services Company/IT Consulting Firm

Despite preparation, certain mistakes are common when choosing a provider. We observe these mistakes very regularly when clients come to us after working with previous providers. They are sometimes costly and time-consuming to fix.

Avoiding these mistakes ensures long-term project success:

Dependency on a Single Vendor (Vendor Lock-In)

Avoid entrusting your entire system to proprietary software without the possibility of migration. For example, enforcing a single database or cloud platform vendor can lead to rising costs or an inability to innovate if the vendor discontinues its product. A controlled diversity of technologies (open source) protects you from this trap.

Neglected Technical Debt

Be wary if a provider speeds up development without ensuring code quality. Technical debt (shaky code, lack of tests, poor documentation) eventually becomes expensive in maintenance and slows down innovation. A red flag: the IT Services Company does not mention code reviews, unit tests, or continuous validation practices.

Overly Generic or Too-Good-to-Be-True Promises

An overly marketing-oriented discourse may hide a lack of detail. For example, a provider may promise “a 100% custom solution delivered in one month,” which is often unrealistic for a complex project. Demand detailed, step-by-step explanations with clear milestones.

Lack of Post-Delivery Support

Check that the contract includes a warranty phase and support after delivery. A provider may sometimes disengage after going live, leaving you alone to face issues. Include clauses for corrective and evolutionary maintenance to secure the project’s future.

Rigid or Incomplete Contract

Beware of overly long or opaque standard IT Services Company contracts. Such contracts may include penalizing clauses (non-ownership of code, penalties for your delays, mandatory extra spending for any modification). Have the terms reviewed (notice period, intellectual property, SLAs) to protect your interests.

Vague Communication

If the IT Services Company does not provide a detailed roadmap or regular check-ins (steering meetings, reports), communication risks deteriorating. Demand formalized monitoring (schedules, meeting minutes) and clear KPIs (progress rate, user satisfaction).

Ignoring the Human Factor

Do not underestimate turnover at the provider. Find out about the stability of the team dedicated to your project. High rotation may mean loss of project knowledge. Choose a provider who guarantees a core team or a reference pair, even in the event of staff departures.

Incompatible Culture and Values

Finally, the cultural “fit” matters. A large Geneva-based company told us they abandoned a project with an IT Services Company where communication was too formal and slow. The provider was not in tune with the client’s innovative spirit. Make sure the IT Services Company’s values (agility, transparency, proximity) match those of your organization.

Concrete Example

An industrial company from Romandie had chosen a single vendor for its production management software. While the solution was robust, it was very rigid; each evolution generated high costs and delayed updates, and sometimes certain adjustments to cope with market fluctuations and remain competitive could not even be implemented. By working with our team, the client was able to resolve this growth-hindering situation by redeveloping a key module in open-source, custom, and modular mode. The result: less dependence, an estimated 30% productivity gain, and controlled technical debt, all while respecting the company’s ethics thanks to a responsible architecture.

Conclusion

Choosing the right IT Services Company/IT Consulting Firm in Switzerland requires discernment. The key criteria (technical skills, business understanding, agile methods, suitable technologies such as open source) must take precedence over mere cost or the illusory safety of the status quo. Take the time to analyze the alignment of the offer with your company’s challenges: a provider should be more than just a supplier; it’s a strategic partner. Avoid common pitfalls (vendor lock-in, technical debt, vague promises) by being demanding about transparency and quality.

At Edana, we are convinced that a successful project is built on a scalable architecture, custom development, and an ethical approach focused on business value. If you would like to discuss your needs and discover how a partner IT Services Company can make a difference for your digital projects, contact our experts.

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PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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General Web Agency (EN)

Top 3 Best Swiss Digital Agencies

Top 3 Best Swiss Digital Agencies

Auteur n°4 – Mariami

What makes a Digital Agency Top-Tier?

There are quite several aspects which can possibly make a digital agency rank at the top. It can be creativity, time-management, performance, efficiency etc. In most cases we get to have the combination of all these traits.

In this article we shall be reviewing 3 Best Swiss Digital agencies and break down the history of their success. You will also find out about their best campaigns and performance results. Let us analyze what makes an excellent Digital Agency in Switzerland.

Digital Agency No.1-APESOFTWARES

The APESOFTWARE is a Swiss Digital Agency is based in Horw, founded in 2018. They focus on offering Digital Strategies for Content Marketing and Search Engine Optimization.

Their major client is CreaCOSMETIC.

From their projects, the most notable one has provided Web and SEO solutions to the mentioned cosmetic institute. The client required relaunching of their Website alongside with SEO performance boost for the local target audience. APESOFTWARE has provided solutions effective enough to put the No.1 in search engines of the relative field.

Quite an accomplishment, isn’t it?

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Digital Agency No.2-ZUMO SEO

ZUMO SEO is a Swiss Digital Agency based in Herrliberg, founded in 2015. Their expertise focuses on Search Engine Optimization services.

Their major client is Uhrehandel.de

They did a great job for their client-smart screen advertising company regarding the usage of right keywords to push up the rankings in Google and Yandex search platforms. Their work was swift and effective alongside with the help of some UX and Backend optimization.

Digital Agency No.3-Smart Cuts LTD.

Smart Cuts LTD. is a Swiss Digital Agency based in Lausanne. Founded in 2009. The agency focuses on video content production, advertising, content marketing, corporate photography and graphic design. You can clearly notice the artistic niche with this company.

They have some Top enterprises as clients, such as: Nespresso, UEFA, CNN and Rhiva.

One of their outstanding works includes the video content production for Nespresso. The project succeeded in putting great result for company’s engagement statistics.

General Overview

Now, that we’ve selected the best Swiss Digital Agencies, let’s review-what makes them so good. First off, please keep in mind, that the reviews of the Digital Agency services can differ according to what a client had been looking for in an agency, but still-there is something that unites all of the above. That trait is what we like to call quick problem-solving.

Some teams might back a little off from the projects that seem to be more difficult than average, but this way it would be impossible to actually make a change for your company. Even from their “About Us” pages you can see the determination of these teams to grab the issues and brainstorm on the ways of solving them.

Also, what we must not forget is-presentation matters! Now, if you check their homepages, you will see that mainly SEO focused companies have more plain web-design, but Smart Cuts has a bit more spice to it. Which is perfectly understandable.

It’s important to note, that SEO solutions must be plain and clear for the client, so must be the web-design of a company that offers such solutions. Fundamentally these websites are also easy to navigate through.

As for the Smart Cuts, which is focused on media content production, once visiting a website we can clearly feel the creative niche and we know what they have to offer instantly!

So, to put in summary the best ones look to be working the hardest and presenting themselves fully!

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital Audit Services and many more. Feel free to contact us anytime!

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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Digital Consultancy & Business (EN) General Web Agency (EN)

How to pick the right Digital Agency for your Enterprise Success?

How to pick the right Digital Agency for your Enterprise Success?

Auteur n°3 – Benjamin

It’s not easy to find the Right Digital Agency

If you’re new to picking a digital agency for your marketing strategy planning, you might think it cannot be too hard to choose a digital agency right? Well, it’s not really true. There are many things you should take into consideration before settling with an agency.

In this article we shall review several aspects of choosing process. Keep in mind, that just like individuals, agencies that consist of them also have their views, values and work ethics. It’s simply quite impossible to go along with just anyone.

Check the Digital Agency Portfolio

All of us have our own “hand-writing”. An agency is mostly focused on specific talents for specific purposes. Some agencies are more corporate-oriented and work for established enterprises, whereas others have greater experience and qualifications for working with start-up companies.

This is why you should check the portfolios before settling on a certain agency, simply because your business partner told you to do so. As a matter of fact, certain fields of business also need specific approach and you want to recognize talents are capable of creating what you have set your eyes on.

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Take a closer look at the Agency Team

Now, professionalism is a must, but maybe we can sometimes turn from the classic understanding of professionalism and actually recognize the enthusiasts and real-life prodigies at work. There are often teams with big names in them, but sometimes quite unfortunately they tend to be old-fashioned and might fail to take a modern approach.

Sometimes a business wants to create something scandalous and phenomenal or maybe even neo-modern. In this case it’s really important to actually research the agency team and their individual portfolios as well, to know what’s their style and how it can serve your marketing viewpoints.

Similar Core Values

It’s an ultimate must to have similar values with the agency you decide to settle on after a long search. For a very simple example, let’s say after a couple interviews you’ve decided to observe the team’s work environment. Also, their previous projects.

The team might be great with qualification status, but let’s say you have a company that wants to support women’s rights activism, or ecology in general. Yet, you see the team obviously discarding the works of their female co-workers, or you simply see their ruthless attitude towards environmental issues. Even if they get really creative, there’s a big doubt for their campaigns to be actually genuine.

Also, keeping in mind the past works, if their recent portfolio consists of brands which still conduct animal cruelty for product testing-it’s not the best choice to expect this agency to actually understand your enthusiasm for the campaigns you want to launch.

No Superficial Promises!

Generally in marketing we tend to get over excited and promise too much on the background of these positive feelings. Even in daily life-let alone the business. Yet, there is still a fine line between excitement and empty promises.

Now, of course many agencies do a great job at their specialty, but nobody’s perfect and it’s perfectly fine. Now, imagine visiting an agency for an interview or simply holding an online one. Before even presenting the brief you see the agency promising unreal results!

Seems too good to be true right? Exactly. Maybe best news is mostly what we want to hear, but it’s often better to hear what’s actually possible. So, if an agency promises to increase your SEO rankings by 350% in just one month, it’s a red flag actually.

Conclusion

In summary, all we can say is, that choosing the right agency is quite a process, but if you really trust your values and check the portfolios well, there is a huge chance you’ll find the right one after all. Just make sure to remain true to your ideas and your core-values and don’t be tricked by unrealistic promises.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Forming Brand Strategies and Engineering and many more. Feel free to contact us anytime!

Categories
Featured-Post-ConsultingAudit-EN General Web Agency (EN)

How To Use Artificial Intelligence In Your Digital Communications?

How To Use Artificial Intelligence In Your Digital Communications?

Auteur n°4 – Mariami

AI In Modern Marketing

When we speak of Artificial Intelligence and communications strategies, the first thing that might pop-up in your head can be a chat-bot. quite logically, because we as customers have the closest and visible touch to AI through this specific communication. Yet, it’s not quite that. The funny part is, that communications do not start in chats.

Your communication with AI starts from the moment your data and behavior as a customer is starting to get analyzed. Pretty much AI automates your research strategies and later develops it into communication strategy which can be even suggesting a product of interest automatically-through algorithmic calculations.

Benefits Of AI Marketing

  • Data Analysis Efficiency
  • Data Grouping
  • Pattern and Trend Recognition
  • Real-Time Monitor Change
  • Swift Reactiveness
  • Cost-Effective
  • Saves Time For Creative Projects
  • Increased Customer Trust
  • Customer Journey Intelligent Tracking
  • Data Safety

AI and Marketing Process-Upgraded

AI-such as bots for example, can be used strategically in the marketing process if correctly programmed by your IT staff; for example- situation analysis, marketing strategy, marketing decisions regarding the choice of the most productive one and in implementation/control. The situation analysis serves the customers’ desires to be fulfilled yet.

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The Key Performance Indicator provides information about the strengths and weaknesses of the company’s marketing strategies-digital or non-digital. Bots can also look for the specific keywords to learn more about the base of your customers and competitors as well. Customer behavior can be researched and re-evaluated with all the possibilities bots are giving us.

Bots Are Taking Over

Using chat bots in customer service has become very casual, they can observe and analyze the types of conversations to obtain more data about the customers’ interests and background check on the market alongside. Bots can also organize interviews with certain customers to perform quality analysis.

This is great for saving both-money and time, as the interviews can be conducted in different locations at the same time and simultaneously get analyzed and later grouped for one specific purpose.

 AI can also make predictions about the influences of marketing activities and can be used to research what will be in demand for the further future. This will surely aid with either creating a new marketing strategy for your upcoming product, or evolving the current one that doesn’t seem to be working all too well.  

Don’t Get Over-Dependent On AI

Well, as far as we’ve discussed-AI bots can precisely do most of the analytical tasks and take less time, but don’t become too dependent on the services of the bots. AI is the key to quick communications and effective-sure. But, keep in mind, that AI still cannot provide you with the same creative juices as your human team can. It’s funny how we can sometimes get lost in technology.

The point is, communications which are on more subconscious level with your customers and tend to hit on a more emotional soft-spot simply cannot be well generated by the AI. Keep track of your communications to stay human, because if you over-robotize every part of your digital communications you will sense the customers slowly losing interest in even complaining when they don’t like something. Stay in touch with the emotional aspect.

Invest More and Get More Profits

One of the greatest examples of the companies that invested in their IT department is Amazon. Kind of not surprising. Amazon pretty much never fails to keep up with the digital trends. In the latest couple of years’ Amazon has invested over 5% of sales revenue in the AI service development. This investment helped greatly with automated services and increased sales by more than 30% and collected 90% more positive reviews on customer support.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Growth Hacking Strategies and many more. Feel free to contact us anytime!

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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Featured-Posts-Vitrine (EN) General Web Agency (EN)

Benefits of Customer Centric Marketing Strategies

Benefits of Customer Centric Marketing Strategies

Auteur n°4 – Mariami

Dedicate To Your Audience

When it comes to anything connected to a customer in general sense, dedication is the Key. It takes time and observation to not just listen to your customer, but actually hear and understand what they are trying to tell you as an individual and as a collective. Now here comes in the Customer Centric Marketing, which is quickly spreading into the digital world as well. It’s a marketing strategy which is fitted around customer’s needs and interests. It’s all about prioritizing customers over any other factor.

Good Old Customer Service

Sure, with a nice blend of intuition, statistics and common sense one might come up with a great strategy for Customer Centric Marketing, but there is one element to each-especially larger business, which never loses it’s necessity and it’s customer service. This is the most basic element of all services a brand can offer, yet the vital one.

It’s necessary to remember that customer service improvement mechanisms can be online and offline. Just like target audience, this particular service strategy cannot have only one side to it and needs to spread around the environment as much as possible-here’s what we mean:

Inclusivity Again

Customer service can be more or less digitalized, it’s important to note that even to this day some of your audience might not have a very high functioning smart phone, so their digital reach to you could be quite limited and guess what happens when a customer doesn’t have the right communication with you? It generally results in disappointment, bad reviews and negative discussions on your brand in the outside world. So to avoid all of this, a good business has a classical model of customer service as well-a good old call-center.

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Stay Connected

In a good old customer service basics, the best possible option to please the customer is to be in the reach 24/7. No-one knows when a product for example could have an issue, so for every customer it’s almost an emergency to call the provider and inform them on that particular issue immediately. Now, you might not be able to fix this issue straight away but the fact itself, that someone picked up the phone, or texted back at 03:00AM is simply a relief and especially when operator says that this issue shall be taken care of as a first thing priority at the beginning of work hours. It’s important to stay connected and give your customer the feeling that they are being heard anytime whether it’s a problem or maybe they just want to drop a good review-which doesn’t happen as often, but still there are some exceptions.  

Always Ask

Even in regular day to day communications, whether we answer the question or not, it’s pretty pleasing to hear someone asking about your well-being. Sometimes we answer with the “I’m Fine” to avoid a prolonged conversation, but that’s not the case when it comes to a customer. It’s vital for your audience to ask them how satisfied they are by your products or services. Let’s say, for example-a customer has purchased your product-online in this case and you have their E-Mail. In a week make sure to text them via E-Mail, how they like the product and if there’s anything to improve about it. Or maybe you have their Cell-Phone Number. Answering incoming calls is a must, but don’t forget to call back after a while and ask-show interest in their feelings (customer-wise) and demonstrate it through active communication.

Uncover the Desires

Advocate for your customer’s needs-research their desires. Now the simplest way to do it online is to have a Q&A page on your websites, almost like a forum to sort out the most important and popular needs of your customers. Use all communications you can offer and the best part about this advocacy strategy is, that a customer feels free to share their positive experiences as well, not just on your platform, but also on various social media websites.

What We Offer

Make sure to scroll through other interesting article on our website and don’t forget to check our service on Edana, which include creating specific marketing strategies for your brand! Feel free to contact us anytime!

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

Categories
Featured-Post-ConsultingMarketing-EN General Web Agency (EN)

A Complete Guide to International Marketing Strategy

A Complete Guide to International Marketing Strategy

Auteur n°4 – Mariami

International marketing means to apply marketing principles to the product for international promotion.

Nowadays the distance is not an issue and you can promote your products worldwide. Due to enormous demand there are several reasons why businesses are attracted to the international market:

  • Increase of economic sales
  • Huge market share
  • Huge profits
  • Untapped international marketing
  • Elongated product life

International marketing has its own characteristics:

  1. International marketing has no boundaries and everything can be obtained easily
  2. There is an intense competition due to high demand
  3. There are many factors that you can’t control, like political or geographical and the only solution is to adapt to the environment

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Type of customers in international market

Before you decide to enter an international market, you need to do some research about your customers, since foreigners may have different buying habits and preferences.

First of all you need to find out what they prefer, create marketing strategy and then present your product.

Customers are not the only thing that you need to consider when entering international market. There are some challenges you will have to face, for example:

  1. Traffics

You need to consider the fact that taxes and duties imposed on guest companies may be different from the local ones and sometimes they can be really high so it would be challenging to make profits there.

2. Politics

When entering the market you need to consider political stability since it plays a huge role in international marketing and directly influences on the success.

3. Slow growth of development markets

Developed markets are currently facing slow growth but in several regions such as Asia, Africa and America, are facing the growth of development.

4. Growing competition

Since the market is huge, the amount of companies are big and it continues to grow rapidly, you need to focus on expertise to succeed.

5. Different exchange rates

Every country has its own economy and currency, so for trading purposes you need to exchange the rates.

6. Culture

Every country has its culture. It is an important factor to consider, since one thing that is acceptable for one nation does not mean it will be accepted worldwide. You need to consider each and every one of them individually and apply it to your business.

There are several ways you can overcome an international barriers:

  • Choose a market that has a low trade sanctions and develop new products
  • Choose value-added activities like after-sales, which is not subjected to tariffs
  • You can do export but do not do import , instead try to do your own manufacturing locally
  • Get government subsidies, which will add appeal and will justify increased prices
  • Try to do partnerships with other companies
  • Stay for short term, since you never know when political situation will change

Conclusion

When entering global market you need to consider several things. First of all, you need to follow their regulations. Then you have to do some research, identify what the locals are missing and find how your product can address those issues. Do not forget to consider their culture and language barrier. Be prepared for everything beforehand for this to be successful on the competitive international market.

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.