Content Is Multifunctional

Content is everything in digital marketing. Whether you want to upgrade your brand popularity or sales, CTR, engagement-it’s all happening thanks to your content. In a previous article about content calendar we have discussed the importance of your content’s consistency. Now, let’s speak about its diversity. To put it simply, only one form of content becomes quite boring after a short time period. So, let’s review the types of content you can use to keep your target audience entertained.

Storytelling Post

Readers love stories they can submerge into. This can be creatively accomplished by a great copywriter. Actually, the more fun is the story-the better. Your reader wants entertaining content in the first place, before they decide on your product or service. Don’t make it too long. Make sure it’s a short-60 sec. story.

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Animated Post

You probably thought of a long 1-minute animation when you read the heading. But, animated content can be a simple GIF image as well. Make sure it’s relevant to your customers’ experiences. If you have had a fun story in your service, incorporate that as well. Give a good laugh or at least a smile with a simple motion picture.

Meme Post

Speaking of fun content. Memes are the quickest way to immediately present visual and textual content simultaneously. If there is any type of a joke regarding your field, don’t be too shy or too serious and use it for your advantage.

Parody Post

In this type of content, make sure to emphasize certain personas in your field and niche. Parody does not ultimately mean mocking someone. In branding and content planning, parody posts mean showcasing the person’s strong and weak qualities and analyzing them. The image can be a fun illustration of course, but be careful. You don’t want to offend anyone.

Review Post

Customers just love product reviews. Have you ever been oddly satisfied by watching a random unboxing video on YouTube? Well, you’re not the only one. A lot of people enjoy the element of surprise. Or maybe you have an upcoming new product and want to show it off? Review posting would be the way to go.

Q&A Post

Q&A is a lot of fun for both-you and your customer. The important thing here is to come up with creative questions or quizzes. It’s even better if they grant the participant a formal gift. Maybe a badge of quiz winner? A small promo-code? It can be right about anything. Entertaining the customer and getting necessary insights to update your current marketing strategies.

News Post

News don’t have to be only internal information. Like, what’s going on in your office or how your creative team brainstorms daily. That’s great content, but not enough. Make sure to share interesting details about your field of business and fresh updates on trends. Audience loves to be informed in a timely manner.

Inspiring Post

If you have a successful company, it’s very likely your product changes people’s lives one way or another. It can be affecting almost anything, even the perception of themselves in individuals. Find out about those facts through Q&A postings for example and then create an inspiring post from those insights. Focus on emotions, not just your product or service.

Out of Context Post

We constantly speak about being in tune with your brand image, voice and authority. It’s quite risky to create posts out of context. As we know every great brand stands for something and has an idea they are focused on. Don’t be too afraid to address general events happening in your surrounding when necessary. Especially, when those events have emotional value and connect with the core idea of your brand.

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New Marketing Medium

Video Marketing helps you introduce your brand image in a whole new frame. In this case the frame is not static at all. You are giving a wider perspective of your product via Video Communications. People spend a third of their time online watching videos. Videos even help make buying decisions. A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies.

Keep Up with the Modern World

It would be foolish to say that video editing quality doesn’t affect a brand’s image in today’s lifestyle. It’s a huge process and if you have ever taken a look at “behind the scenes” of any regular 15 second video that has best potential to go viral-you know it takes far longer than just 15 seconds. The master of the field just knows how to adjust duration of each scene to keep a viewer entertained.

Video Content can be made around various themes and subjects according to your brand’s major ideas and concepts. Trends are something you should take into consideration when working on a content like that. Like we have discussed in many previous articles algorithm is quite tricky, so knowing what’s hot in the moment is a huge ace to have.

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How to Build a Video Marketing Strategy

• Understand your Customers Needs
• Don’t Forget The Main Concept of Your Brand
• Make sure you don’t Over-Invest
• Optimize Your Video Communication Based on Target
• Double-Check it all!
• Don’t Neglect the TV Ads

TV Commercials

Now, if we speak on commercials in the frames of video content creation, one can think of multiple varieties of similar content strategies, but let’s speak on the most basic one-TV COMMERCIAL. You might feel like people don’t watch TV commercials anymore, but that’s not quite true.

The question is-how catchy is the rhythm of action in your TV commercial. When creating one-viewing the product as unnecessary or too boring to start with-sets you up for creating a gloomy commercial from the very beginning. So, next time you decide to invest in the TV promotion strategy-make sure to have the right attitude and a pinch of enthusiasm for the very least.

Start With Baby Steps

Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement. Benefits of brand communication and successful SMM strategies will surely showcase themselves, but you have to stay in tune as well. Just make sure you don’t film something totally random without double-checking it. Customers are far more observing, especially when it comes to this particular medium.

The Baby Steps:

• Allocate resources
• Tell your stories
• Engage
• Keep it short
• Publish
• Analyze

The Benefits

Video Content is a treasure box of SEO and gives more personal feel when engaging with the customers. Live stream is not something to forget either. Let’s say for example, your company is launching a new product or supporting one like a book. Imagine creating a book presentation live-stream session on the preferred social media platform of your target audience and inviting the author of the book as a guest.

This type of live communication and accessibility doesn’t only help you obtain customer’s trust, but also affects your sales quite rapidly. Your customers love video. Would-be customers also love video, which means good video marketing can attract new visitors. Four times as many customers would prefer to watch a product video, than read a product description.

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Make sure to check out more interesting articles on our website and don’t forget to scroll through our services at Edana as well! Feel free to contact us anytime and keep in mind-We also specialize in video marketing along with many other necessary digital marketing strategies!