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Connecting with customers – The Importance of Client Portals

Connecting with customers – The Importance of Client Portals

Definition of Client Portal

A customer portal is a website that gives us the ability to connect with our organization or company. We use different services there, have access to important information about the company, and usually have our own accounts which are secure and private.

We might have access to payment information, support mechanism and etc. but at the end of the day, we actively communicate with the company, use the services that we require, and get the desired results. And we can do it from any location, anytime.

The Most Important Attribute to Customer Experience

All customers need a fast response and problem-solving solutions. They need you to be accessible from different channels which are associated with your company. They need to know about the new services and the products that you can provide them with.

Of course, they will need to communicate with the company representatives as well, but the most important thing for all the customers is to know how to use the company tools.

That’s why self-service helps. If we can provide our customers with online support and guidance we would get maximum results in a short period of time. 


Customer Portal Benefits

Customer portals are well received by customers and gives the brand an opportunity to be informative and active in customers’ life.

Nowadays, customers have the ability to self-serve, and many of them are more than happy to do it, but they need information and comfort from our side to do so.

For example, McDonald’s Self Ordering Kiosks are part of their digital revolution, you see every available product there, you choose, you pay and then you just wait. All the customers use it, it’s simple, quick, easy, informative, and gives them control.

You can make the customers work on their issues themselves with simple guidelines and get involved directly only if they seem to struggle or ask for your help.

Customer Satisfaction Rate improves because the customers don’t have to wait for company service agents, they sort out everything based on our portal and guidelines. 

Security Should be the Top Priority of Customer Portals

Customer-centric digital transformation strategies increase our connection with them. We need to create well-designed and well-managed portals, that store their information and protect them from any risk.

Secure client portals increase user experience and client loyalty. So we can create the kind of portal where security initiatives will be embedded in the design, this way we can ensure that the design will still be attractive for our customers and most importantly secure.

Elements that all the Customer Portals Should Have

Since our customers would want to manage their accounts and products independently, they’ll require information to navigate between our webpage and mobile app, so we need to be simple. They shouldn’t spend too much time on research. To solve this issue, we can provide them with chatbots, virtual assistants, and FAQs.

Customer portals can include communities as well where the customers will be able to help each other and share their experiences. Again it’s going to increase loyalty and make problem-solving less time-consuming for them.

Getting feedback from your customers would always help you to improve yourself and see what’s important to them. You could even discover what’s the most demanded product or frequently used service from your company.

When customers are in control and involved in the ongoings of their chosen company, they are more inclined to continue working with them.

Your Portal is the Face of your Company

Most shops always use attractive window displays to gain more customers. It’s a common trick that works all the time. Because our eyes pay more attention to bright colors and we immediately notice the contrast between them, we see the style, if several parts of the text are in the same color they have our attention again.

So when we’ll know the purpose of the portal we can start working on making it memorable from the first glance. The first step is the visuals and graphics; after that, we have to work on functional design.

We have to provide customers with simple but important options. Because customers get confused with lots of information and it’s better to use straight to a point approach.

Use more simple terms, like contact us, about us, etc. Use the colors that are associated with your brand. While sharing important information use bold colors since they are more eye-catching. All in all, design is truly the silent ambassador of your brand.

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Digital Consultancy & Business (EN) Featured-Post-Software Software Engineering

Design Tips for Your Software to Increase the Profits of Your Organization

Design Tips for Your Software to Increase the Profits of Your Organization

Software Design Basics

Basically, for functional software design creation you need a specialist who creates a specific of a software archetype focused on accomplishing the assigned goals. Using a combination of primary components and subject of constraint gives you the final product. So, based on your intentions you will let the agent choose the software model best fitted to your current mission.

Make Your Goals Clear

When working on a software design, you better have a well-planned brief for the developer to follow up with. The point is, that if you don’t have a clear goal of what you want to reach through this design, your software will not do anything as a matter of result. The success of your software design is almost like a chain reaction. Have at least one thing in mind that you want to progress.

Customer Behavior Research

This specific research is like beginning of all operations conducted on your software including its design. We are speaking both-User Interface and User Experience design here. In quite short timing you’ll be able to notice certain behavior patterns of your customers regarding purchases and content engagement. If you notice for example, that a certain “check out” button is referred more to that another-try to investigate why and if making that button universal will actually benefit your sales. Seems like a funny and small detail, but can be game-changing for your online commerce.


Develop A Functional Design

Functionality is the key to your software design. Of course elements like color design and aesthetics are important as well, but if it doesn’t work towards assessing the customer’s needs, then it’s regretfully useless. Make sure your design creates a comfortable navigation process for your customers. You might have seen popular apps and websites which don’t seem to have great and beautiful interface, but customers prefer them due to functionality and simplicity.

List Of Design Patterns

Now, that we’ve spoken of several design aspects of functional software designs, let’s review the list of design patterns, which generally work for upgrading your organization’s productivity online:

Creational Patterns

  • Factory Method
  • Abstract factory
  • Builder
  • Prototype
  • Singleton

Structural Patterns

  • Adapter
  • Bridge
  • Composite
  • Decoration
  • Façade
  • Flyweight
  • Proxy

Behavioral Patterns

  • Chain Of Responsibility
  • Command
  • Interpreter
  • Iterator
  • Mediator
  • Memento
  • Observer
  • State
  • Strategy
  • Visitor
  • Template Method

Follow The Patterns

All of the patterns with the following elements are basic keys to one big door of software design. Simultaneously processed they create the environment in your digital space which don’t just navigate existing customers, but also create additional leads which are later likely to turn into regular customers, users or visitors of your website.

Modern Trends

Among many trends we decided to pick some of the most important ones and review how they benefit your organization. One of them is remote work, which turns out to give increases in cloud computing process. Cloud usage has become a necessary attribute, especially now, that almost all work is done online.

Another very important trend you should not sleep on is AI adoption in your software. It’s become quite trendy to at least have a chat-bot as a communications service provider. It’s also gaining popularity among customers certainly. AI implementation reduces errors on your software and serves as a time-saving tool for your customers as well.

Interconnections, automated task management and cloud computing are most likely to continue rapid development. Yet, given developments come with challenges still to be overcome.

What We Offer

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Featured-Post-Software Software Engineering

Why is Cohesion the Primary Foundation of Software Design?

Why is Cohesion the Primary Foundation of Software Design?

Definition Of Cohesion

When speaking of cohesion, at some point we will have to look at the subject with a little bit of mathematic viewpoint. To put it simply for the beginning, in software engineering, cohesion is a basic formula calculating strength of connection among methods of data analysis and classification to create a union for certain purposes.

Coupling And Cohesion

Except for cohesion, in software engineering we also have the term coupling. So, why are we comparing them? Because they are connected, serving pretty much one basic purpose, but on different levels. Coupling analyses internal relationships between modules, but as for cohesion, it analyses how related the roles within a single module are.


Cohesive = Effective

Team work always gives us better results. The term “cohesive” means working on the foundation of effective union. Clearly, even if we take the simplest physical machines, we cannot make them work correctly, unless all insider elements are working harmonically and simultaneously. Funny how music can be a great example. One note taken wrong and it ruins the whole symphony, not to mention that even an unprofessional listener can notice that one small disruption.

A.K.A. Sliding-Scale Metrics

As mentioned in previous paragraphs, cohesion is all about processing and analyzing internal elements of a specific module we have in mind. There are certain classical methods and strategies in cohesion and they have to be measured according to their functionality. Especially, when we are speaking of software engineering, functionality is a must!

Element Analysis

Research methods are in every field, especially in marketing and even more in digital marketing. Well, what analysis can come before research in the first place right? Now, let’s review certain qualities of element analysis in the cohesion principle and how well-based are they on general research.

  • Coincidental-Processing particles are grouped in an arbitrary manner and have no significant communication/connection. Well, clearly the laziest and possibly the most unwanted analysis you want to base your further actions on.
  • Logical-From a module viewpoint, processing elements are belonged to one-another because they match with the similar logical class of connected functions. Invoking the module simultaneously invokes the processing element.
  • Temporal-Processing particles are connected in time aspect. They are grouped with one-another because those are invoked simultaneously at a particular timing in a program implementation, but quite funny enough, they are not related to each other. A different program requirement may require a different combination of processing the elements stated above.
  • Procedural- Processing insider elements are in logical order- part of the same functionality unit but do not share the same data. They are connected, because they continually follow a specific sequence of implementation.
  • Communicational-Processing elements on the functional quality of implementing inputs and outputs in your software design.
  • Sequential- Processing component are related when the output of one processing component can be used as input for the next component element. Think of it as a chain reaction in its own way.
  • Functional-By far the best and most effective element grouping strategy. All processing components of a module are vital to the performance of a single and specific task. Maybe for this one we can say, that focus is the base concept.

Digital Team-Work

Now, that we have discussed so many grouping, analysis and research strategies in the paragraphs above, let’s look at the subject in a relatively non-mathematical viewpoint. The whole point of the given concept is to pretty much choose functionally matching components of a module for your effective software design. Functionality and effectiveness will manifest themselves in how your software works for you or against your interests.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Software Design and Engineering and many more. Feel free to contact us anytime!