Put Yourself Out There

Having multiple social media accounts can be managed in two ways-having an account on different platforms, or having multiple accounts on one platform. Or, both combined. To further understand why having more than one social media account is a good practice, let’s review certain examples in following paragraphs.

Space For Everything

Automated messaging and customer behavior research has led us to better understanding what type of information can be ready-made for the audience to have quick access. Informational strategies have become more competitive by the years and there is not time to be left out on any new features you could possibly acquire. You have comment sections, reactions, direct messages, reviews etc. Basically said-there is space for everything in the digital world and using it up strategically is a must.

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Sales and Service

How well your customer service functions will drastically affect your future sales. A customer left with a good service experience is almost 90% more likely to come back to you, not only because of product, but also how it was handed to them.

This is where multiple social media accounts strategy comes into play. When managing social media communications, you will very likely gets lots and lots of types of messages. Some of them can be B2C related and some of them can be B2B related. Some will be complaints, or questions and so the list goes on.

Every possible aspect of your business has a corresponding segment of team that specializes in that specific problem-solving. If you don’t slack off on having a separate Customer-Service account in the beginning, later in time it will serve you well in time-management.

Sort It Out

Now, that we have mentioned owning several accounts on one specific platform for different means, let’s discuss how this can increase your brand’s visibility. First off, generating leads is far easier when there are 2-3 social media accounts posting and re-posting similar/same content for different purposes.

It is like being your very own search engine. Say, you have a brand that produces swimwear. It’s fashionable and quite stylish. Now, you get too many DMs about different topics, but just enough to sort them out. Let’s also say, most common DMs are about: buying the product, consulting on a product and brand concepts.

The smartest thing would be to create +2 accounts on the same platform regarding customer service and concepts specifically. It will be handier when you know what you must answer when you know what the question is even before opening your DMs.

Automation Made Easy

Auto-response management is not an easy job in general, but with a good multi-account strategy It can be more simplified and productive from the customer’s viewpoint as well. Now, imagine you’re a customer who is very loyal to a certain brand.

You received a package, but it turned out to be defective. First thing you want to do is text the seller right? Wouldn’t it be annoying to not receive a timely response only because there are other direct messages with multiple concerns? This is when you might scroll through, to find out if the brand has a separate platform to address your issue in a timely manner.

Follower Rotation

Multiple Social Media Accounts really help your engagement rates and here is how: a customer that is interested in your product and is just as close to purchasing it, will be glad to find out about your separate account where they can ask specific questions. This creates a feeling that, on that account specialists are working on a subject, which you are more likely to trust as a customer. One customer follows two accounts now. If they happen to find another account emphasizing your concepts and style updates-they will follow the account for visual and aesthetical content.

Conclusion

Giving your customers options to choose from is a great benefit for your smooth communications. After all, someone might just want to see your graphic posts just to please the eye and there is a great chance of them to become a customer later on. In fact, you somewhat simplify the mission to generate more leads. Interesting and visually pleasing content will earn you the rest.

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Influencers In Modern Living

As a modern Brand you just have to have the Social Media Marketing Strategy. Today’s customer spends most of their free time scrolling through popular platforms, especially Instagram and TikTok. At the same time YouTube Gurus of various fields have transformed their online presence and started to adapt to the platforms used by their target audiences. Influencer Collaboration in social media marketing is one of currently most popular and effective strategy. The best thing is, that you target audiences match!

Find The Right Influencer

When it comes to actually finding an influencer that suits your brand image and core ideas, it’s much harder than it seems. Every brand has its niche and even though the fields of product or service match up, it doesn’t mean that your concepts and ideas will. Let’s review an example like this one: Say you’re a Brand that produces very fancy and elite kitchenware. Your frying pans are highest quality and decorated delicately. Now, you want to promote your product on social media via collaboration with an influencer. Finding those who review the quality of kitchenware is not difficult, but finding the influencer who cooks the dishes that are suiting to these products aesthetically will narrow down the list. Afterwards you want to check their content. Their ideas, color choices, filming style or environment might not be on the same line with your brand image. The list grows smaller every time until you find the right one and of course visual side of this process is not enough.

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Views, Likes and Followers

Obviously, the influencer’s social media activity plays a huge part and their target audience statistics as well. This is when it gets really tough to choose. Some influencers have many followers, but have no engagement when you scroll through the posts. People like their content and briefly react to it, but they don’t seem to be very active in comments section. Another influencer might have only a few hundred subscribers, but have very high engagement rates and the target audience is showing quite a lot of interest in their crafts. Depending on whether you want to sell your product or make it more popular, you will make a choice after all. If you want people to be introduced to your product, the one with more followers is the way to go. But, if you are concentrated on sales, engaged audience is more likely to be fuller or Buyer Personas and referrals who will possibly recommend your product to someone else interested in high quality kitchenware.

Collaboration Models

After choosing the influencer to work with, it’s time to choose from collaboration options you want them to agree on. Let’s review 4 basic collaborations, which are: Sponsored Media Content, Sponsored Blog Posts, Guest Blog Posts and Brand Ambassador Programs.

Sponsored Media Content

In this case, an influencer you have chosen fit for your social media campaign will create content referring your brand. Of course you must have clear ideas and guidelines on what type of content you want an influencer to offer the audience. Creativity is great, but you don’t want them to fall out of context, so for the comfort of both parts, have a plan on what you want.

Sponsored Blogposts

This works almost the same as the previous collaboration technique. In this case the promotion has a textual form. Certain target audiences prefer to read on the field of their interests. Keep in mind, blogs take longer to be written, consider the time-frame necessary for your campaign before you opt for the blogpost strategy.

Guest Blogposts

In this case the influencers write for your homepage. It will include more links to your original webpage and that’s what makes it a separate strategy, but of course make sure it doesn’t look too much like an advertisement.

Brand Ambassador Programs

This strategy has been gaining more popularity lately. It works for a long-run and what you do is: give your Brand Ambassador certain promo codes to your products and service benefits as well. They buy your products for lowest price possible and promote every purchase. Posts can be daily, weekly or monthly. Depending on your agreement of course.

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