Category: Featured-Post-Marketing

Meta Verse Marketing-Promising Futuristic Tools for Marketing Strategies

Post author By Tamar
Post date 27 August 2022

Meta Verse Marketing-Promising Futuristic Tools for Marketing Strategies

Meta Verse for Future Marketing

Meta Verse has only begun to establish itself, but it’s very likely to become leader amongst the marketing platforms. The audience does not still have a specific model of how Meta Verse can possibly work, so here we are awaiting its features and functionality. Augmented reality is getting more and more attention, which also indicated Meta Verse becoming the popular platform to enroll in virtual reality. Let’s review several examples, how can Meta Verse become the marketing leader in closest future.

Why should you try out Meta Verse?

Currently all we have to do is observe and try some features for ourselves. Keep in mind, that meta company has a service called Meta for Business. This indicates that their products including Meta Verse itself are going to develop further platforms of service for enterprises.

The Meta Verse is promising its potential users to blur the lines between digital and physical solutions. Imagine all the newbie marketing strategies that can potentially evolve from this approach and especially how it could benefit your business if you’re the first to try!

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Current Meta Marketing Strategies

Insert yourself natively within the platform.
Parallel real-life and virtual environment.
Virtual Goods and Digital Avatars
Your own virtual venue.
Immersive experiences.

In following paragraphs, let’s review these strategies individually and how they can benefit the communications and sales of your business.

Native Platform

By inserting yourself naturally in the platform, for example say-You Tube, allows you to communicate with potential customers without interrupting their viewing experiences. The point is to not annoy the customers, or general viewers.

We do get annoyed with pop-ups for example, when watching a specific video-especially, when we are very focused on the content. To avoid this irritation, insertion in the native platform has a potential to be the greatest solution.

One of the greatest examples of in-platform advertisement can be found in gaming industry. Coca-Cola for example inserted its virtual billboards and Coca-Cola participates as a beverage of refreshment during breaks in the scenes from the mobile game “Wild Rift” by Riot Games.

Isn’t it creative? Now, Meta offers general virtual reality platform and imagine how many ways this can marketed! Gameplay realism campaign has earned Coca-Cola an increase of sales in 12% ratio.

Parallel Virtual and Real Life Marketing

A good kick-starter to adapt to virtual reality is to basically replicate your physical marketing strategies before establishing new completely digital ones. The digital avatars are likely to multiply from time to time. After research of virtual customers you can either replicate your marketing strategies, or create new ones virtually corresponding and engaging-yet, connected to your physical marketing models.

Virtual Goods Sales

Well, traditionally we have customers with traditional needs and interests for specific products. What you will need to do on Meta Verse platform is to create digital goods relevant to the needs and interests of the avatar. Certain brands like Balenciaga have already started collaborating with Meta Verse for creating a one of a kind virtual shopping experience.

Personal Virtual Venue

The whole fun thing about Meta Verse is that you can basically open your virtual 3D shop on a platform. This can become a fun experience for your sales team as well. There are huge possibilities of designing such digital environment, so feel free to let the creativity flow. This will help you communicate your ideas visually on a higher level.

Immersive Experiences

The possibility of creating virtual venues and avatars gives us another chance to offer brand-new experiences to the customers. Immersive experiences have a great potential of engaging the customer base to a whole new level.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile and Software Engineering Services and many more. Feel free to contact us anytime!

Featured-Post-Marketing Social Media Marketing (SMM)

The Importance Of ROI in Your Social Media Marketing Strategy

Post author By Tamar
Post date 3 August 2022

The Importance Of ROI in Your Social Media Marketing Strategy

ROI Definition

Social Media ROI abbreviation deciphers as Return On Investment. So, let’s discuss what it means in further detail. ROI allows you to understand how well your SMM strategy demonstrates the value of your brand. With the help of ROI you refine your brand gradually overtime to increase your returns.

How Is ROI Calculated?

Just like every other SEO attire, which measures the productivity of your Brand’s communications, ROI has the metrics as well. The most widespread ROI calculation method is comparing Net Income to the Cost of Investment. As a more mathematical formula it goes like this: Net income divided by cost of investment multiplied by 100 equals the ROI rate. ROI is starting to get profitable once it gets over 30% in summary.

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Profitable Social Media Activities

Generally, we might spend most of our investments sponsoring the Social Media Posts. When doing this, certain brands tend to make a mistake of separating these ads from one another. Well, here is what we mean: most social media platforms are owned and connected via Facebook. In fact, Facebook has gained enough trust from world-wide customers to register on multiple websites via your Facebook Account. So, keep in mind, that this platform allows you to spread your sponsored posts on any other connected platform simultaneously. This also allows you to control your data in one space more effectively. So, no need to create separate sponsorships for separate platforms when they are actually connected.

Engagement Metric

In social media, engagement is the so called king of all. It’s one of our metrics that will help us understand if our Social Media Marketing campaigns are actually worth the input work or not. This also clearly affects your ROI. Content performance carves a path to your business to gain more profits, have higher returns on investments and attracting potential customers, which will make our target-audience research more and more specific by the time.

Calculate Your Budget

Social media marketing needs budget planning just like any other marketing campaign. Even though it’s definitely clear, that SMM greatly affects our productivity, we still don’t want to waste our money on campaigns which might not work on our specific target audiences. The costs could include following activities:

Tools On Specific Platforms (managing/creating)
Social Ad Costs
Content Creation (Tools, Gadgets and Locations)
Consultants Or Agencies (Optional)

Clear SMM Objectives

With clear social media objectives, you can best define the alignment of your social activites with your brand-strategy and missions. By objectives we mean clarity on what you want to achieve with a specific social media campaign and how. Quite as clearly you must have a specific target audience in mind. Some brands tend to make a mistake of over-expanding the target audience in hopes of having more engagement and visibility. This is not the best attitude towards the targeting. Specify the audience via most possible resources and individual characteristics to get an actual long-term engagement from interested people.

Social Media Investment Creates Value

In the very first paragraph, we have defined ROI as a metric of your Brand’s value in the digital platforms. Now, the question is-how exactly can it show the values. One thing is to calculate ROI itself for profit research, and defining the brand’s value is another. Here are some of the value research examples:

Conversion Rates-This involves mostly lead generations and subscriptions to product or services for regular communication.
Brand Awareness-Simply said, the bigger picture of customer behavior analysis and creating customer-generated content on the base of that very knowledge.
Customer Experience-Best customer experiences mostly end up with the loyalty. That’s how you know, you are giving a good customer experience.
Employee Trust-The inner core of the company decides its outward success just as much. Make sure to support your team.
Partner Confidence-Choose your business partners wisely. It’s quite distracting when you decide on the one you don’t quite trust, right?

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Social Media Marketing and many more. Feel free to contact us anytime!

Featured-Post-Marketing Growth Marketing & Growth Hacking (EN)

How Omni-Channel Marketing Strategy Benefits Your Digital Communication?

Post author By Tamar
Post date 3 August 2022

How Omni-Channel Marketing Strategy Benefits Your Digital Communication?

Omni-Channel Marketing Definition

Due to its currently rising popularity you might have not heard of Omni-Channel marketing yet, or maybe you just have not known this strategy had a specific name. To put it simple, this marketing strategy involves using all resources of organizational channels you can, to interact with your customers. This involves old-school physical and digital channels working simultaneously. The given strategy provides customers with more purchase options.

Modern Omni-Channel Marketing

Modern digital channels give a high-functioning Omni-Channel marketing strategy possibilities. You can now use multiple platforms at a time and maintain your communication with the target audience far more effortlessly than before. Even automated messages have become more productive in this matter. Consistent and constant communications play a huge role in succeeding the Omni-Channel marketing strategy.

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Stay Customer-Centric

As a business owner you must know the saying: “Customer is always right”. Some of us do get a little bit upset about this viewpoint, especially those who work in service. But, maybe the phrase is not formulated quite correctly. Being customer-centric is a vital part for your sales after all. Instead of saying that the customer is always right, consider re-building this phrase into something like this: Customer always needs maximum attention. To make sure you do not have a chaotic experience with omni-channel marketing, listen closely and constantly. Might take more work than usual, but will have better results than usual as well.

Multiple Communications

Individual communication is very important as already stated in the previous paragraph. Now, the question is, how do we maintain such communications on a personalized level, especially-when the customer base consists of hundreds and thousands of individuals at the very least? Automated messages used to be very boring maybe a decade ago, but current technologies do give us chances to make it feel like insightful communication.

Automated Messaging

Well, generally this type of B2C communication is still being frowned upon, but we know how cool automated messaging can be if programmed properly. The ease of this digital communication, which can be acquired through social media channels as well, is that it answers a concrete question in seconds without wasting yours and customer’s time. Of course, if a question is more complex, there must be an option to be transferred to a real-time customer service representative. But, just in case, automated messaging always comes in handy.

Customer-Journey Concentrated

The content or services you offer through your Omni-Channel marketing are more functional to be customer experience based. So, in one of our articles we have discussed the benefits of negative feedback and how you can actually use it for your own good. Now, let’s say automated messages again. Collect as much insight on often happening bugs in your B2C relations, sort them out and if necessary add an option in automated messaging which corresponds to that issue. Quite soon, customers will notice this in a positive context of course.

Omni-Channel And Multi-Channel Marketing

These two sound quite similar, but in a way they are not quite the same. The thing that differentiates Omni-Channel from Multi-Channel Marketing strategy, is that Omni-Channel marketing tracks a whole span of customer’s journey around your brand. Whereas the Multi-Channel concentrates on the customers’ journey from one dot to another in a more straightforward manner.

If your experience as a customer might look like a complicated spiral, Multi-Channel Marketing will simplify it and only emphasize major curves, instead Omni-Channel marketing will go around that spiral with you completely and navigate through the exact same path.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Brand Strategy and many more. Feel free to contact us anytime!