Featured-Post-GrowthHacking Growth Marketing & Growth Hacking (EN)

The Benefits of “Hook Effect” in Marketing Strategy

The Benefits of “Hook Effect” in Marketing Strategy

Purpose Of The Hook Effect

When it comes to using the hook strategy in your digital marketing environment, keep in mind, that all of your content-graphic or textual have to be well aligned. Better gather up the creative team and start working out the hooks for your potential customers. Now, this strategy is more likely to obtain new customers, rather than concentrating on loyal ones. Refreshing your customer base is always necessary-especially when you want to repurpose your digital conytent as well.

What Does The Hook Effect Do

The strategy itself already sounds like it’s supposed to lure the customer in. Well, it’s basically what it sounds like. When thinking of a hook strategy, keep in mind, that emotions play the biggest part here. It’s a well-known psychological fact, that emotions of an individual drive them to press the “purchase” button.


Fish In The Ocean

In one of our articles we have spoken in detail about taglines and slogans. Exactly these taglines and slogans are the first element a customer sees before they attach to the hook. When looking for new customer base, make sur you give your copywriter a clearly organized Brief, about the targeted audience. Many brands tend to make a mistake of thinking that, there is plenty of fish in the sea and new customers will just walk to their brand themselves. Well, that’s not the case certainly.

Emotions Drive The Action

No matter how enthusiastic we might be doing our business and marketing, still profits are what show our success in numbers. Funny enough, such an abstract thing as emotion determines our numeric success. Whatever you choose to use as graphic presentation for your hook content, making it over-organized and too professional will only bore a customer and leave a robotic feel to the communication. This will be a doomsday for our communications and sales at the same time.

An Example Of Hooking

Let’s review an abstract example of what hook strategy can be. Let’s say your brand produces socks. Regular warm, woolen socks. Now, you need to turn them into something more than just socks. You need to give it a meaning and an emotional one, so that a customer has a nostalgic feeling driving them to buy your product. Let’s review several steps:

  • Collect Insights about what kind of feeling your targeted audience can have connected to woolen socks. Maybe it’s a generation that used to have their knitted wear, including your product, made at home-by grandmothers for example.
  • Think of a slogan and a tagline. Keep in mind, that a tagline sells your brand, and a slogan sells your product. So far as tagline is permanent, find an emotion or experience your brand can be connected to. As for a slogan, if we go for Grannies story and insights, “Just Like Grandma’s” would perfectly fit the occasion.
  • Figure out the aesthetics of your visual design. Do you want it to be photographed? Or maybe create vector art? Depends on your target audience and their preferred visual aesthetics. If they are for example into film cameras-it would be hook-worthy to use a photograph edited in similar style as film camera product.

Make Everything Come Together

The final product that is supposed to lure your customer to purchase your goods, has to be well put together and a concept must be clear and understandable. Anything out of context will be easily noticeable. Make sure to create hook strategies on the same core idea, yet through different mediums. It can be SMM post, Blog Post, Print, Billboard etc. Yet, all the elements have to showcase connection to same concept. That exact concept built on emotional trust will surely benefit your sales and communications as well.

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for professional assistance from your Swiss Digital Agency. Our expertise includes Growth Hacking and many more. Feel free to contact us anytime!

Featured-Post-GrowthHacking Growth Marketing & Growth Hacking (EN)

How To Use Growth Hacking for a Higher Brand Exposure?

How To Use Growth Hacking for a Higher Brand Exposure?

Importance of Growth Hacking

When you hear the word “Hacking”, you possibly think of all the news and articles connected to it which scream ILLEGAL, but in this case, the Growth Hacking is really far from those associations. Growth hacking (also known as ‘growth marketing’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Growth marketing focuses on customer relationship building and gaining loyalty; it’s a long-term strategy where authenticity and engagement creates advocacy and organically grows customer lifetime values. Now, it’s also necessary to mention, that growth hacking/marketing aids you to use innovative technology at it’s finest.

Modern Strategies:

Here are 7 Growth Hacking Strategies, which have proven to be impactful and are currently trending:

  • Content Repurposing
  • Optimize Your Online Presence
  • Get Referrals
  • Gamify Onboarding
  • Connect with Your Community
  • Get a Social Media Advantage
  • Use Interactive Content

Content Repurposing

Content repurposing is re-using existing content and presenting it in a new format to expand its reach and lifespan. As you create new content, you can plan for a variety of different ways to share a new piece with content repurposing.


Optimizing the Online Presence

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.


Referral marketing is exactly what it sounds like: the process of one person referring a product, and the referee purchasing that product due to that recommendation.

Gamify Onboarding

Gamification in onboarding is adding elements that make the experience more fun, competitive, or incentivized by various rewards to any task the user needs to complete to become ‘activated.

Interactive Content

Interactive content is any type of material that conveys its message by encouraging user participation. Because of it, the content experience evolves from passive consumption to active engagement. Interactivity can appear in calculators, quizzes, ebooks, videos, and animated infographics.

Community Connection

Your focus while marketing should be on building customers, community and team, wherein the community can focus on and validate that your marketing efforts are fruitful. Community building is hence based on word of mouth, the relationship that you share with your customers, credibility and brand loyalty.

Social Media Advantage

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

Growth Marketing as a Multifunctional Tool

We have presented seven ways that growth hacking can be used to improve the brand exposure and give it obvious benefits on a digital platform, which perfectly showcases it’s multifunctional nature. As for trends-gamification is one of the leading ways to make an interactive content, engage the customer and provide them with something fun, something they actually would like to spend their time on. Yet, it always depends on the target audience, because just one strategy cannot always entertain everyone. This is why-there are so many options to choose from, and lots of more strategies to create perspective projects. Another important Ace we must not forget about growth hacking, is that it helps you act and re-act quicker! On a digital platform, constantly changing algorithms and a competitive click oriented rankings force us to be very well in tune with our marketing decisions, so having the assistance of Growth Hacking/Marketing is like a winning card up your sleeve.

What We Offer

Make sure to check out more interesting publications on Edana and for further detailed information on Growth Hacking make sure to check out our services, feel free to contact us anytime!

Featured-Post-GrowthHacking Growth Marketing & Growth Hacking (EN)

What are the Benefits of Sales Automation?

What are the Benefits of Sales Automation?

In sales, efficiency is everything, hence for everything to be well organized, we need to minimize manual tasks. That’s were sales automation comes in handy.

Where can you use sales automation?

Using sales automation will improve the efficiency of sales workers, by reducing unnecessary tasks. It can be implemented in many ways, for example:

To distribute lead

Assigning leads to your sales reps is a daily task, where you discuss the situation and the progress that you made. It is manageable when there are not many leads, but with the growth of the lead amount, will grow the number of people that the task will be assigned to, which will make the discussions very chaotic. The issue is not only the chaos, but in this process, some leads can be lost, which means missed business opportunities. This is where sales automation can help. It will analyze data based on your preferences, will distribute leads evenly to each sales reps and will give you results without missing any of the leads.

Lead prioritization

If you were asked to make a choice between pineapple and mango, which one would you choose? Probably the one, that suits your taste buds better, right?

Same goes with the business leads. It is natural to choose the customer profile that matches your business idea better.

Leads can be prioritized based on:

  • Location
  • Personal information: age, gender, job title, etc.
  • Buying intent

Lead qualification

You can also rank your leads based on their qualification. Give a higher score to the one that is more important. In other words, you can filter the leads based on the attributes that best match your customer profile.


Nurture your leads

Understanding that not every lead is ready to buy your products in one go is a must. Most of them take their time to make decision whether to buy the product or not, hence the need nurturing, which means staying in touch with them until they buy something.

It is not easy, but not impossible. Sales automation creates lead nurturing campaigns and uses different sources to get the information to the potential clients in a timely manner, so that they do not miss any updates.

Alerts and triggers

There are two types of notifications:

  • Alerts – it is for sales reps, they receive it when the leads are active on social networks. For example when they open email or visit the website.
  • Triggers – it is for the leads, if they for example add product to the cart but do not finalize the purchase, they will receive a reminder with offers and discounts.


Unfortunately, sales reps do not use their time on sales-centric tasks, they do some administrative work as well. Since automated reports are a must, they use different types of reports:

  • Sales funnel report
  • Check-in and check-out report
  • Lead contacted report
  • Follow-up report
  • Agent activity report
  • Target vs revenue report

Dos’ and don’ts’ of sales automation

Do: Constant testing

Sales automation can’t create wonders in one go, it requires continuous testing to get desired results.

Don’t: leave everything to automation

We all agree that automation makes our life and work easier. Many businesses think that simply writing out a generic email will do the trick, but that’s a big no. Adding personal touches to the communication is the key. People are looking for something that will be relatable, so before sending an email or SMS it will be better to check it and add personal touches.

Do: ensure no information slips through the cracks

In companies, for different tasks are assigned different teams and usually, they do not share information with each other and it creates problems later in. Hence, centralizing your sales automation is important to ensure that there is no data loss.

Don’t: go overboard with reminders and notifications

Moderation is the key here. There is a fine line between sending reminders and spamming your customers. Do not just leave everything to the automation, even if you time everything, just check sometimes if it is appropriate to send it in that specific time-frame.

Do: review your data and records constantly

Follow-up is everything. Reviewing your data will give you another piece of information that you were missing and the puzzle will be completed.

Final thoughts

Sales automation was created to make job for sales reps easier. But you must not forget, that fully relying on it will not be helpful. Hence, the key to success here is the harmonious division of work between automation and personal.