Category: Featured-Post-ECommerce-EN

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Featured-Post-ECommerce-EN Social Media Marketing (SMM)

How To Use Instagram Stories To Boost Your E-Commerce

Appear In Google SERP when searched Instagram Shopping

How To Use Instagram Stories To Boost Your E-Commerce

Auteur n°12 – Nicole

E-Commerce And Instagram

Quite rapidly we are getting used to comfort of buying the desired products online. Especially when they offer home-delivery services as well. Some are even worried we might stop going to real shops for buying stuff. Of course that’s not quite true, some stuff just needs to be tried on before buying. Anyway, E-Commerce and Social Media Commerce is taking over. In this article we want to emphasize Instagram, as the Social Media Platform best suited for sales. Let’s discuss, why and how this Social Media Network works so well for almost everything.

Tags And Mentions

Have you ever taken a close look on a post that had products on its display? There were times we would have to screenshot an image and search via Google Photo Search. Or, we would read the whole caption until we could find the exact name of the product. Now you just press the post once and it automatically pops up-the names and price tags of products that transfer you to the shop without even leaving the platform.

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Stories

Stories, Shorts, Snaps etc. These forms of temporary communication have become very successful. The point of a story is, that the same one can only exist for a maximum of 24 hours. Limited time-frame of informational access is a great way to call a customer to action. Also, this form of communication creates a certain feel of exclusivity.

Of course the algorithm of your preferred program takes into control what is the desired content for you as well. Even tinder app has encrypted ads when you’re swiping left and right. Funny enough it’s most likely the Fast Food Ads. Maybe Tinder jokingly offers snack options for Netflix and Chill?

Swipe Up Function

Now that we have discussed the fun aspect of swiping left and right on one of the dating platforms-let’s speak about the Swipe Up option on the Instagram stories. The swipe up is generally used to simplify the navigation of your potential customer from a social media platform to your website.

Just think about it-what would be more comfortable? Holding the story image still until you memorize the name of a website or just making this one small swiping motion and be automatically redirected to a website of specific interest.

HQ Images

Many options of visual posting on Instagram give you an opportunity to visually present your product at its very best. You can post multiple images in one post as well, to make it more simple for your customer to find your posts. Well, in this case saving the post with the save button in the right corner would be smarter.

But still, too many images of the same product on the Instagram profile grid make it confusing to remember which was THE one. Don’t forget about the infographics we have discussed several times in our articles. The quality and UI simplicity of Instagram Platform gives us the most effective E-Commerce tool. Especially, if you are willing to try this for the first time.

Increase Your Reach

Obviously, additional platforms bring additional customer engagement. This makes your products easily discoverable as well, which leads to attracting more and more potential customers after all.

The ease of communication through this platform makes your customer service more timely and effective. Probably direct messaging is one of the best ways to actually earn your customer’s trust and not leave a feeling of robotic Q&A dialogue.

Connect With Shoppers

You must take into consideration, that some individuals are just professional shoppers. Depending on the field, every market has a customer that is experienced in buying the right products. Make sure to research what kind of products these shoppers like to purchase.

The Collections function on Instagram shop is a great way to showcase your product in a more organized manner. Collections let you plan the tour of your online shop by adjusting products into categories, like brand new, outlet, spring or winter season etc. Of course the adjustment specifics will depend on your product itself.

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PUBLISHED BY

Nicole

Nicole is an expert in social media marketing. Having worked for several well-known brands in different sectors in Switzerland and internationally, she is responsible for strategy and execution, enabling our clients to reach a new wave of digital consumers through a variety of touch-points.

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Digital Consultancy & Business (EN) Featured-Post-ECommerce-EN

What are the different types of Supply Chains? 

What are the different types of Supply Chains? 

Auteur n°3 – Benjamin

  • Tags Supply Chains, Types of Supply Chains

Steps of the Supply Chain

A supply chain is a network of individuals, organizations, resources, activities, and technology that are involved in the creation and sale of products. A supply chain is a big process that contains several different aspects, like the delivery of necessary materials to the manufacturers and then sending of the products to customers.

Supply chains have several fundamental steps. First of all, you start with sourcing new materials, then you refine these materials into basic parts of your product, next step entails combining these parts to develop the full product. Since the product is ready you start working on order fulfillment and sales. Then comes the product delivery part. The last step is mostly about customer support and generally how return services work.

There are several different types of supply chains that ensure the success of the supply management system for your company. Since the supply chain is so complex, you have to carefully choose the model which will be most suited to your business requirements.

Continuous Flow Model

This is one of the most traditional models of supply chain and works best for businesses that operate with more stability. This model is used by many well-established industries, such as PepsiCo. Without stability, you’ll have less chance of using this model successfully.

For example, you can use this model when you produce the kind of products that always have stable demand on the market. Also in this case you can pay less attention to the customer demand profile.

Fast Chain Model

The fast chain model is one of the newest addition to supply chain strategies. It’s used by businesses that have products with shorter life cycles. For example, fashion designers might have a specific line of designs per season that won’t be repeated again. Indeed, it’s very useful for trendy products and even Nike is actively using it.

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Efficient Chain Model

The efficient chain model is best suited for hyper-competitive industries. With this supply chain model, the end goal is to maximize efficiency, have proper inventory management and maximize output from production equipment and labor.

General Mills actively uses this model, because their products don’t really differ from the ones that its competitors make, and also all of them have the same target audience.

Agile Model

A supply chain needs four components to be considered an agile model: virtual integration, process alignment, a network base, and market sensitivity. Virtual integration requires more information about market demands and how they changed. Process alignment is mostly about sharing supply chain responsibilities across the different aspects of the business.

The network base ensures that every role and responsibility will be equally divided between every actor in the supply chain. Market sensitivity is the component that changes the rate of production when demand in the market changes. Businesses that deal with demand variation highly benefit from this model, great example is ZARA because this way they are always attentive and look for new trends on the market that can be integrated into their business.

The Custom-Configured Model

Custom-configured model is focused on providing custom configurations and is most suited for companies where multiple configurations are required for products. It’s basically a combination of agile and continuous flow models.

For example, the company L.L. Bean lets their customers customize their backpacks before they place their orders. Compared to more traditional models custom-configured models might require additional investment from the company.

The Flexible Model

A flexible model will help you to manage the increase in demand during certain periods and also will help you out when the demand is low for a very long time. The supply chain should have these three key elements to be considered flexible: part segmentation, accurate stocking algorithms, and flexible planning.

For example, Staples is using a flexible model while delivering paper and writing utensil products. They realize that the demand for their product will be high during the beginning of school season and ensure that their stock will be full on notebooks, rulers, pens, pencils, etc. They manage everything based on the flexible model and are considerate of specific timelines, processes, and how demand could change in the market.

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