Category: Featured-Post-ECommerce-EN

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Featured-Post-ECommerce-EN Software Engineering (EN)

Why and How to Use Headless Architecture in E-Commerce

Why and How to Use Headless Architecture in E-Commerce

Modern e-commerce demands flexibility, scalability, and execution speed—capabilities that traditional monolithic architectures struggle to deliver. Headless architecture, which decouples the front-end from the back-end, enables companies to innovate more rapidly and adapt to changing market demands.

In this article, we will explore the principles of headless commerce, demonstrate its technical advantages, and provide concrete implementation examples. We will also examine how existing solutions like SAP Commerce, Adobe Commerce (Magento), Commercetools, and BigCommerce fit into this approach. Finally, we will discuss why custom development is often the best alternative for companies looking for long-term flexibility, reduced total cost of ownership (TCO), and full control over their infrastructure.

Understanding Headless Architecture

Headless architecture is built on a strict separation between the user interface (front-end) and the e-commerce engine (back-end). Unlike monolithic architectures where both layers are tightly integrated into a single solution, headless commerce enables each component to evolve independently through APIs.

In a traditional e-commerce platform, front-end requests (such as displaying a product or adding an item to the cart) are directly managed by the back-end. In a headless setup, these interactions occur through RESTful APIs or GraphQL, which provide data in a standardized format, allowing the front-end to utilize them freely.

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Modularity, Flexibility, and Scalability

One of the biggest advantages of headless commerce is its modularity. In a traditional setup, any modification to the front-end often requires adjustments to the back-end, making the system rigid and difficult to scale.

With a headless architecture:

  • The front-end and back-end evolve independently: You can change the site design or add a new sales channel (mobile app, voice commerce) without impacting product and order management.
  • Microservices replace monolithic blocks: Each functionality (payments, inventory management, customer loyalty) can be decoupled and updated or replaced individually.

Example of a Microservices-Based Headless Architecture

  • Front-end: React, Vue.js, or Angular (user experience layer)
  • API Layer: GraphQL, RESTful API (data communication layer)
  • Commerce Engine: Custom-built with Node.js and PostgreSQL or integrated with SAP Commerce, Magento, etc.
  • Microservices: Payment, order management, loyalty, inventory tracking, etc.

This structure allows for maximum scalability—for example, an inventory management service can be upgraded or replaced without affecting the rest of the system.

Use Cases: Why Headless is a Strategic Choice

To better understand why this architecture was developed and what problems it solves, let’s examine various real-world scenarios where companies benefit from headless commerce.

1. Implementing an Omnichannel E-Commerce Strategy

A retailer wants to sell products across multiple channels: a website, a mobile app, and interactive kiosks in physical stores. In a traditional architecture, this would require maintaining multiple front-end versions and managing interactions with a monolithic back-end.

With a headless approach:

  • A single centralized back-end provides data across all platforms.
  • Each channel is optimized independently (e.g., mobile experience differs from desktop).
  • Future expansions, such as a marketplace integration, are simplified via standardized API management.

2. Industry-Focused E-Commerce with IoT and Automation

A company specializing in industrial machinery sales wants to digitize its sales and maintenance operations. Over the next five years, they anticipate:

  • Integrating IoT sensors to monitor equipment and trigger automatic spare part orders.
  • Deploying a chatbot to assist customers in product searches and troubleshooting.
  • Automating inventory replenishment based on stock levels and consumption forecasts.
  • Providing B2B distributors with a personalized portal.

With a monolithic system, implementing these changes would be costly and require major platform overhauls.

With a headless architecture:

  • The core e-commerce engine remains unchanged, while IoT sensors connect via APIs for real-time inventory updates.
  • A chatbot powered by AI can directly interact with the product API and stock management modules.
  • Distributors can have custom portals without modifying the main system.
  • A B2B marketplace can be added without rebuilding the entire back-end.

3. Optimizing Performance for High-Traffic Events

A fashion brand experiences traffic spikes during sales events and new collection launches. A monolithic architecture struggles to handle such loads, causing slow page loads and lost revenue.

By adopting a headless approach:

  • The front-end is served via a Content Delivery Network (CDN), reducing server load.
  • The back-end only responds to API calls when necessary, minimizing resource usage.
  • Smart caching strategies improve page speed without increasing infrastructure costs.

4. Advanced Personalization and A/B Testing

An electronics e-commerce store wants to test different UI variations to boost conversion rates.

With a monolithic system, A/B testing requires significant back-end changes and risky deployments.

With a headless commerce setup:

  • Each variation is handled entirely on the front-end, without disrupting core functionality.
  • User data is analyzed in real time through analytics APIs (Google Analytics, Amplitude).
  • The customer experience dynamically adapts based on segmentation and engagement metrics.

Headless E-Commerce Solutions vs. Custom Development

Several ready-to-use headless commerce solutions exist to help businesses leverage this architecture without starting from scratch:

  • SAP Commerce Cloud: A robust enterprise-grade solution but with high costs and implementation complexity.
  • Adobe Commerce (Magento Headless): Enables headless transformation for existing Magento stores but requires performance optimization.
  • Commercetools: A native headless-first solution, ideal for API-centric businesses.
  • BigCommerce Headless: A flexible option with solid integrations with CMS and modern frameworks.

These solutions provide strong foundations but often come with limitations in terms of customization, scalability, and licensing costs. For businesses looking for long-term flexibility and control, custom development is often the better choice.

Custom Headless Development: A Scalable and High-Performance Solution

Custom development allows businesses to optimize every layer of their architecture, selecting technologies tailored to business constraints and performance requirements.

Why Choose Nest.js and PostgreSQL for a Headless Back-End?

For the back-end, Nest.js is a powerful framework built on Node.js and TypeScript. It offers:

  • Modular structure inspired by Angular, making maintenance easier.
  • Built-in GraphQL, WebSockets, and microservices support for scalable API interactions.
  • Better performance and security compared to traditional Node.js frameworks.

Paired with PostgreSQL, one of the most advanced relational databases, it ensures:

  • ACID transactions for secure order processing and stock management.
  • Advanced querying capabilities for fast product retrieval.
  • JSONB support, combining the best of SQL and NoSQL for flexible data storage.

By using TypeScript, developers benefit from static typing, improved code readability, and safer refactoring.

Is Headless the Right Choice for Your Business?

Adopting headless commerce is a strategic response to the challenges of modern e-commerce. By enabling modularity, flexibility, and scalability, it helps businesses adapt quickly to market trends, improve user experience, and ensure platform resilience.

Whether through integrated headless solutions or custom development, transitioning to headless commerce is a key driver of digital transformation that offers a significant competitive advantage.

With over 15 years of experience and 100+ delivered projects, our experts at Edana are ready to support your digital transformation journey.

Looking to transition to headless commerce? Contact an expert today.

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Featured-Post-ECommerce-EN Non classé Software Engineering (EN)

Difference between WMS, WCS, and WES 

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Difference between WMS, WCS, and WES 

Importance of WMS, WCS, and WES

WMS- a warehouse management system, is software that helps companies to keep track of every item that is in the warehouse. Also, it tracks every aspect and action that’s related to order fulfillment processes.

WCS- a warehouse control system, is software that you can use for additional control and functionality of the system. Depending on what you need to do, you can use only one WCS that will control every automated technology or several WCSs for several different equipments.

WES- a warehouse exécution system, is software, that controls a wide range of automation and exécution processes that are related to warehouse or distribution centers. It can give you a clear image of all the resources that are in a warehouse.

Dynamic Business Requirements

Those three systems can be very beneficial for different operations that have to be run in warehouses. But the business needs and requirements are different for companies. For example, using these systems for e-commerce is very beneficial but other businesses would need to use them differently. People expect a lot from e-commerce. In this case, WMS can help you to take more orders, have better inventory control, can help you monitor performance, etc.

There are companies that use all of these systems at once, or just require some of them. Large companies, like Amazon, might need all three of them to manage their business.

For example, while working, WMS can assess the quality of your product and help you get rid of a defective product. After that, with the aid of WCS, you can start working on packing and shipping. It’s a simple example that can be changed based on what you want to do or create totally different scenarios, also don’t forget that these systems have several similar functions as well.

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WMS vs WCS

WMS is mostly used to plan crucial aspects of your business and is mostly focused on people and processes, like how shipments and orders are going. WCS helps you to execute your plans and is mostly focused on material handling systems.

So WMS deals with orders, inventory locations, and labor, while WCS manages and monitors several material handling equipment. Also while WMS can manage expected situations, WCS will aid you with exceptions.

WMS vs WES

While WMS helps you to deal with daily tasks, WES will help you manage the tasks that can’t be managed by your personnel quickly and in a cost-effective way. Also, WES is a newer solution, so some of the WES include aspects that WCS and WMS have as well.

Smaller businesses might benefit from only WES, but larger industries most definitely need more components than WES has to reach their full potential. Also, WES can play a huge role in inventory tracking and distribution within the supply chain.

It’s important to remember that WES won’t replace WMS and most companies need WMS to be successful. Together they can create the partnership that will define your success.

Determining Which System to Implement

Many industries would be interested in a simple, exact answer about which software they should use, but it’s not simple. It always depends on the company, its goals, how they work generally, etc. You need to evaluate several factors together to determine which system you need the most, or which combination of these systems.

First of all, determine the way inventory moves in a facility. Non-automated facilities frequently use WMS. Highly-automated facilities mostly require WCS or WES but need WMS as well.

To understand which system can meet the demands of your business, start thinking about what kind of facility you have highly automated or non-automated, also while making decisions consider the state of your distribution center as well, is it a single channel or multi-channel.

Think about how many end users you have, and how important inventory management is for you. After going through these aspects and additional topics as well, you’ll have a more clear idea about your next successful decisions.

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Featured-Post-ECommerce-EN Non classé Software Engineering (EN)

Why Does Your Company Need a Warehouse Management System?

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Why Does Your Company Need a Warehouse Management System?

  • Tags Warehouse Management Software

Importance of the Warehouse Management System

Warehouse management systems are critical for businesses looking for ways to enhance their logistics and production. This type of solution not only improves your productivity and inventory accuracy but also boosts customer satisfaction by shortening delivery times and giving real-time order status information. Ultimately, a warehouse management system aids organizations in achieving their goals and targets and maintaining their competitiveness in the market.

However, a few warehouse management mistakes are able to jeopardize the supply chain and cause significant delays in order processing. Your business may be endangered if you do not have an effective WMS system. As a result, it is critical to select a reliable WMS or customize one to match your individual business demands while avoiding potential hazards. If you want someone to help you in making the right decision or to create specific software, don’t be hesitant to contact professionals. Our digital agency Edana, which specializes in consulting and software engineering, is ready to assist you through this often challenging process to meet goals.

Using Software for Better Management

Different types of warehouse management software, such as basic, advanced, and controlled WMS, provide varying degrees of capabilities to accommodate the unique requirements of each business. A basic WMS provides basic features such as inventory tracking and order administration.

A more comprehensive WMS, on the other hand, includes features such as multi-location inventory management as well. Finally, through the addition of technologies such as RFID (radio frequency identification) or voice technology a controlled WMS provides an even greater level of supervision of warehouse operations.

Other types of software include automated storage and retrieval systems (AS/RS), which leverage technologies like robots to automate warehouse tasks. Companies can select the most suitable options for their specific needs. You should evaluate the size of your company, its budget, and any unique procedures that you may need to perform in the future.

WMS can assist you with middle management as well as various day-to-day duties. It’s a powerful tool that regional managers, branch managers, and other professionals in various management positions can use. Many chief executive officers find this solution effective in meeting their goals since it can help you smooth out any rough edges in your management style and improve all of the management concepts that you value in your organization.

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Innovate your operations with ProVision WMS Pro

ProVision WMS Pro is a complex warehouse management system created by the Belgian firm ProVision Logistics. It provides a comprehensive solution for managing inventory, orders, and shipping in warehouses of all sizes. Developing strategic solutions is always a critical point for businesses, but when you know which software will complement your plan, you can be more certain of your success.

The system is highly flexible and may be tailored to any company’s unique requirements. It employs technology such as radio frequency identification (RFID), and speech recognition to ensure enhanced accuracy and efficiency in warehouse operations.

Advanced features of ProVision WMS Pro include product traceability, real-time inventory management, demand forecasting, and data analysis. In conclusion, your business may benefit from this comprehensive and advanced software and increase operational effectiveness.

ProVision WMS 3PL

The capabilities of ProVision WMS Pro and ProVision WMS 3PL differ significantly. ProVision WMS Pro is intended for businesses that operate their own warehouse and require a WMS to monitor inventory, track orders, and optimize other activities. However, ProVision WMS 3PL is intended for third-party logistics businesses (3PL) that manage their customers’ warehouses.

ProVision WMS 3PL is a powerful solution that allows you to manage many customers and warehouses from a single platform. It has advanced features like personalized customer reporting and service level management.

In short, ProVision WMS Pro is appropriate for companies that own their own warehouse. Whereas ProVision WMS 3PL is appropriate for companies that manage their customers’ warehouses.

ProVision WMS Lite

The main difference between ProVision WMS Lite and ProVision WMS Pro is the complexity and scope of the solution. ProVision WMS Lite is designed for small and medium-sized businesses that need a simple and affordable system to manage their inventory and orders. It offers basic functionality for inventory management, shipping orders, and other operations.

On the other hand, ProVision WMS Pro is a more advanced and comprehensive solution for medium and large companies with more complex needs. It has a wide range of features such as order management, product traceability, inventory management, shipping management, etc. ProVision WMS Pro also offers customization and integration options with other enterprise systems to fulfill all specific needs of each company.

Conclusion

In conclusion, the implementation of a WMS is crucial for companies for a number of reasons. By collecting accurate, real-time data, a WMS allows companies to make informed decisions about many different aspects. This not only helps improve the efficiency of warehouse operations but also improves the supply chain as a whole. With the increasing demand for faster and more efficient logistics processes, the implementation of a WMS system is becoming increasingly important for companies of all sizes.

If you realize the importance of a WMS system but aren’t sure which one could be right for you, do not hesitate to contact professionals to help you. Our Software Engineering agency can help you create a customized system to meet your specific needs. Contact us now to discuss your needs through our contact form available below.

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Digital Consultancy & Business (EN) Featured-Post-ECommerce-EN

The Best Conversion Rate Optimization methods

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The Best Conversion Rate Optimization methods

When evaluating your online business’s performance, the conversion rate is a must-have indicator. It represents the number of times leads are “converted” in terms of sales. so increasing conversion rates should be one of the main goals. Discover the true reasons why visitors abandon shopping carts and how you can help and enhance your online store’s conversion rate!

What Exactly Is Conversion Rate?

For the uninitiated, a website’s conversion rate is the number of visitors that finish your site’s goal.

Your website objectives are determined by you and your site. While goals vary on every site, yours may be someone registering an account, making a purchase on your e-commerce site, or subscribing for news. 

There is no doubt that conversion rate optimization strategies are important eCommerce KPIs for determining return on investment. To measure your conversion rate you need to follow this formula: The number of conversions is divided by the number of visitors (or sessions) multiplied by 100.

Industry standards can provide us with an estimated image of the best conversion rates:

The benchmark in the B2B industry is roughly 1-2%. The benchmark in B2C eCommerce is 1%, roughly 2% in medium-value B2Cs, and roughly 3-4% in low-value B2C.

To get the desired result, it is necessary to know what steps to take toward the goal. 

Make the checkout process shorter

The steps a customer takes to complete a purchase and make a payment are known as the checkout funnel.

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The likelihood that a visitor will convert increases with the length of the checkout funnel route.

When you ask visitors to create a profile on your website, sign them up for your emails, ask them to read through a few details about the item they want to purchase, and then make them go through a convoluted payment process when they are ready to purchase from you, that is an example of a complex or lengthy checkout funnel.

CTA placement and wording

As stated in the name, the call-to-action buttons nudge your visitors to take a certain activity. All of your pages should have CTA buttons, and visitors should be able to see them easily.

When developing CTAs, keep the following three considerations in mind: placement, color and form.

However, it can sometimes be complicated to tell which CTA is compelling for you. To find out which CTA is most effective for your shop, utilize the A/B testing technique. 

Insert customer reviews

Positive or negative reviews will always appear on social media if your eCommerce site is even somewhat popular.

However, if you include user reviews directly on the product pages, it increases credibility and aids prospective customers in making an educated choice.

The biggest example of an e-commerce company elevating reviews is probably Amazon. Consumers now even check Amazon before making offline purchases to see if the item is worthwhile!

Make store navigation better

The necessity of navigation, which is essential in a customer’s trip around your website, is neglected by many online store owners.

The reason is straightforward: There is a direct correlation between the speed of access and the chance of purchase for your visitors.

If you’ve ever done any online shopping, you know how annoying it can be to go to a website that can’t even figure out what its users want.

Multiple Options for Payment

Having a variety of payment alternatives is a key element in improving the user experience.

Not all your website visitors have the same payment options. Debit cards, credit cards, and even other methods like PayPal are all available to some.

If your website just accepts one form of payment, you are excluding many potential clients who could be interested in purchasing your items via PayPal or other possibilities.

Conclusion 

You don’t have a business without site conversion rate optimization. And a higher conversion rate will always be preferred, regardless of what it is currently. Furthermore, even if you’re happy with the performance of your online business, it can still be capable of improvement.

What we offer 

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital consultancy and many more. Feel free to contact us anytime!

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E-Commerce Development (EN) Featured-Post-ECommerce-EN

How Re-Purposing Your Categories Can Help Your E-Commerce Website Perform Better?

3D illustration of many pawns segmented in different categories over black background. concept of customer segmentation.

How Re-Purposing Your Categories Can Help Your E-Commerce Website Perform Better?

Categories Matter

Clearly, time after time we tend to add all those different products to our E-Commerce websites and seem to have almost no time to re-categorize them or create the specific ones for the given products. Now, take some time for organizing your digital space and let’s discuss several benefits concerning your online-shopping experience.

Don’t Make a category Too General

One of the biggest mistakes the E-Commerce websites are making-is creating one universal category that seems to contain a lot of stuff and ends up being simply confusing for the customer. To avoid such confusions let’s discuss the example of good categorizing.

The Best Product for such example is none other, but shoes! This is something we all need, want and take our time to pick the right one.

Now, let’s say we have entered your online shop that generally sells clothing and shoes. We find the category and now we scroll down to other sub-categories. The best option would be to add seasonal sub-options which leaves us with a smaller list.

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Consider we’ve chosen winter shoes. Now, we can add the sub category of boots-which can be also ankle-high/knee high. Basic stuff is covered and all we need now is size and color.

You can surely add assets like brands, high heel or low heel, combat boots, insulated boots etc. That’s something that is more of an asset rather then a category, but the ones mentioned above are the basics you’d rather cover.

Update Customers On The News

Once you’ve received a new collection it’s important to let your customers know. Only setting up a banner post on your first landing page won’t do, because it is most likely to become an annoying experience to go back to this page every time you want to check new stuff.

Make sure to add the new arrivals category with specific sub-categories we have discussed in the previous paragraph. This is time-saving for you and a nice reminder for a customer no matter on which landing page they are roaming through.

Add The Sales Category

We are all excited to get something on the sale, especially when it’s a Black Friday right? Adding such category is functional not only for customers’ comfort, but also for your effective sales of the goods that you have very few left of. No matter the percentage of sales, even if it’s 20% only, it will serve great to just check out the goods when you’re low on budget instead of roaming through numerous pages just treasure hunting wishing you had a map that simply leads to it.

Follow The Trend

Following trends is crucial in almost all fields. In one of our previous articles we’ve spoken about using artificial intelligence in order to research customer trends. AI will simply define for you; what type of products seem to be checked out the most in a certain time-period. You might have a certain clothing for example, that is very trendy right now, so don’t forget to inform users on what’s trending currently to keep them updated.

Preferences During Subscription

Now, through time we surely get a change of taste, yet there are some things we simply love and would never exchange. Like so called mom-jeans or free-style hoodies.

Make sure to give your customer a chance to choose preferable categories in the process of subscription to your online shop. This will help your algorithm to aid individual customers in suggestion panel development and just offer what they want to see in the first place.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes E-Commerce Strategies and many more. Feel free to contact us anytime!

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E-Commerce Development (EN) Featured-Post-ECommerce-EN Growth Marketing & Growth Hacking (EN)

How To Create A Powerful E-Commerce Website That Actually Sells?

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How To Create A Powerful E-Commerce Website That Actually Sells?

Modern E-Commerce

Shopping has changed its form completely over the years. At the beginning, when E-Commerce introduced itself to a global community it was a little bit suspicious even to the potential customers.

But, now E-Commerce seems to overpower the traditional form in multiple ways. It’s a great comfort to be able to shop anywhere any time. But, as an E-Commerce shop representative you must offer high quality service to stay competitive in the growing industry. Let’s discuss how you can actually do this.

E-Commerce and Order Tracking

One of the best features E-Commerce website can have is the order tracking. We have all used online shops at least once in our lives and the most exciting part is the actual wait for the arrival.

Now, it gets pretty annoying if it’s getting delayed, but still-it’s simply good to know where it is. If you still don’t have this feature on your website, make sure to add one. Keep in mind, that it will also save you from answering hundreds of messages and emails regarding the given subject.

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HQ Photography And 3D Examples

Not every shop clearly has the luxury of creating 3D models of their products for a better showcase. But, HQ visual content is what you must have. Especially if it’s a clothing line-make sure to have models wear them and get photographed in all basic positions like: front, back, side and ¾. Focus on better presenting of your product.

QR Code/Linked Payment

Even though the security of credit card credentials is truly on its highest level, some of us still are not very fond of entrusting our CC card information on a website.

For such specific cases, make sure to integrate the service of payment via QR code or external link that is focused on the transfer of the money itself and does not require remembering the card credentials.

This makes it easier to finish up orders especially for social media commerce like Instagram shops for example. With low risks involved, a customer will be happier to purchase your products online.

Enable Text Support In Reviews

Textual reviews can be scary sometimes, thinking of what the customer might say, sometime out of thin air and quite inadequate occasionally. Well, it’s clearly better to have an explanation why someone decided to give you a one-star rate.

If it’s reasonable or not is up to the perception of another customer scrolling through those reviews. All you have to do is to stay in touch with disappointed customers and show that you actually care. Simultaneously you’ll be happy to read positive reviews and especially if they have detailed insight on the quality of the product and speed of its delivery.

Go Global-Market Only Grows

Whether you like it or not, E-Commerce is very likely to go outside your location. Possibly-that’s the challenging aspect about it. Make sure you research the shipping regulations to different countries from your local post-office as well.

If something is on internet, even when optimized and advertised only on a specific area, you cannot stop different audiences from viewing your product-related content.

Marketing copies ought to be made easier as well, because it’s well known-Google automatically translates certain pages. If the content is complicated the translating robot can mess it up and result you in losing a potential customer.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes E-Commerce Strategies and many more. Feel free to contact us anytime!

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Featured-Post-ECommerce-EN Social Media Marketing (SMM)

How To Use Instagram Stories To Boost Your E-Commerce

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How To Use Instagram Stories To Boost Your E-Commerce

E-Commerce And Instagram

Quite rapidly we are getting used to comfort of buying the desired products online. Especially when they offer home-delivery services as well. Some are even worried we might stop going to real shops for buying stuff. Of course that’s not quite true, some stuff just needs to be tried on before buying. Anyway, E-Commerce and Social Media Commerce is taking over. In this article we want to emphasize Instagram, as the Social Media Platform best suited for sales. Let’s discuss, why and how this Social Media Network works so well for almost everything.

Tags And Mentions

Have you ever taken a close look on a post that had products on its display? There were times we would have to screenshot an image and search via Google Photo Search. Or, we would read the whole caption until we could find the exact name of the product. Now you just press the post once and it automatically pops up-the names and price tags of products that transfer you to the shop without even leaving the platform.

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Stories

Stories, Shorts, Snaps etc. These forms of temporary communication have become very successful. The point of a story is, that the same one can only exist for a maximum of 24 hours. Limited time-frame of informational access is a great way to call a customer to action. Also, this form of communication creates a certain feel of exclusivity.

Of course the algorithm of your preferred program takes into control what is the desired content for you as well. Even tinder app has encrypted ads when you’re swiping left and right. Funny enough it’s most likely the Fast Food Ads. Maybe Tinder jokingly offers snack options for Netflix and Chill?

Swipe Up Function

Now that we have discussed the fun aspect of swiping left and right on one of the dating platforms-let’s speak about the Swipe Up option on the Instagram stories. The swipe up is generally used to simplify the navigation of your potential customer from a social media platform to your website.

Just think about it-what would be more comfortable? Holding the story image still until you memorize the name of a website or just making this one small swiping motion and be automatically redirected to a website of specific interest.

HQ Images

Many options of visual posting on Instagram give you an opportunity to visually present your product at its very best. You can post multiple images in one post as well, to make it more simple for your customer to find your posts. Well, in this case saving the post with the save button in the right corner would be smarter.

But still, too many images of the same product on the Instagram profile grid make it confusing to remember which was THE one. Don’t forget about the infographics we have discussed several times in our articles. The quality and UI simplicity of Instagram Platform gives us the most effective E-Commerce tool. Especially, if you are willing to try this for the first time.

Increase Your Reach

Obviously, additional platforms bring additional customer engagement. This makes your products easily discoverable as well, which leads to attracting more and more potential customers after all.

The ease of communication through this platform makes your customer service more timely and effective. Probably direct messaging is one of the best ways to actually earn your customer’s trust and not leave a feeling of robotic Q&A dialogue.

Connect With Shoppers

You must take into consideration, that some individuals are just professional shoppers. Depending on the field, every market has a customer that is experienced in buying the right products. Make sure to research what kind of products these shoppers like to purchase.

The Collections function on Instagram shop is a great way to showcase your product in a more organized manner. Collections let you plan the tour of your online shop by adjusting products into categories, like brand new, outlet, spring or winter season etc. Of course the adjustment specifics will depend on your product itself.

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana and don’t forget to check out services for professional assistance in your Digital Marketing Strategy development. Feel free to contact us anytime!

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Digital Consultancy & Business (EN) Featured-Post-ECommerce-EN

What are the different types of Supply Chains? 

What are the different types of Supply Chains? 

  • Tags Supply Chains, Types of Supply Chains

Steps of the Supply Chain

A supply chain is a network of individuals, organizations, resources, activities, and technology that are involved in the creation and sale of products. A supply chain is a big process that contains several different aspects, like the delivery of necessary materials to the manufacturers and then sending of the products to customers.

Supply chains have several fundamental steps. First of all, you start with sourcing new materials, then you refine these materials into basic parts of your product, next step entails combining these parts to develop the full product. Since the product is ready you start working on order fulfillment and sales. Then comes the product delivery part. The last step is mostly about customer support and generally how return services work.

There are several different types of supply chains that ensure the success of the supply management system for your company. Since the supply chain is so complex, you have to carefully choose the model which will be most suited to your business requirements.

Continuous Flow Model

This is one of the most traditional models of supply chain and works best for businesses that operate with more stability. This model is used by many well-established industries, such as PepsiCo. Without stability, you’ll have less chance of using this model successfully.

For example, you can use this model when you produce the kind of products that always have stable demand on the market. Also in this case you can pay less attention to the customer demand profile.

Fast Chain Model

The fast chain model is one of the newest addition to supply chain strategies. It’s used by businesses that have products with shorter life cycles. For example, fashion designers might have a specific line of designs per season that won’t be repeated again. Indeed, it’s very useful for trendy products and even Nike is actively using it.

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Efficient Chain Model

The efficient chain model is best suited for hyper-competitive industries. With this supply chain model, the end goal is to maximize efficiency, have proper inventory management and maximize output from production equipment and labor.

General Mills actively uses this model, because their products don’t really differ from the ones that its competitors make, and also all of them have the same target audience.

Agile Model

A supply chain needs four components to be considered an agile model: virtual integration, process alignment, a network base, and market sensitivity. Virtual integration requires more information about market demands and how they changed. Process alignment is mostly about sharing supply chain responsibilities across the different aspects of the business.

The network base ensures that every role and responsibility will be equally divided between every actor in the supply chain. Market sensitivity is the component that changes the rate of production when demand in the market changes. Businesses that deal with demand variation highly benefit from this model, great example is ZARA because this way they are always attentive and look for new trends on the market that can be integrated into their business.

The Custom-Configured Model

Custom-configured model is focused on providing custom configurations and is most suited for companies where multiple configurations are required for products. It’s basically a combination of agile and continuous flow models.

For example, the company L.L. Bean lets their customers customize their backpacks before they place their orders. Compared to more traditional models custom-configured models might require additional investment from the company.

The Flexible Model

A flexible model will help you to manage the increase in demand during certain periods and also will help you out when the demand is low for a very long time. The supply chain should have these three key elements to be considered flexible: part segmentation, accurate stocking algorithms, and flexible planning.

For example, Staples is using a flexible model while delivering paper and writing utensil products. They realize that the demand for their product will be high during the beginning of school season and ensure that their stock will be full on notebooks, rulers, pens, pencils, etc. They manage everything based on the flexible model and are considerate of specific timelines, processes, and how demand could change in the market.

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