Category: Featured-Post-ConsultingAudit-EN

Categories
Digital Consultancy & Business (EN) Featured-Post-ConsultingAudit-EN Featured-Post-HomePage-EN

How to Digitize Your Business in Switzerland? Step-by-Step Guide

How to Digitize Your Business in Switzerland? Step-by-Step Guide

  • Tags digitalisation des entreprises, Transformation digitale, transition numérique

Digitalization, much more than just modernization, represents a significant opportunity for Swiss businesses, whether they are SMEs, as emphasized by the Swiss Confederation, or large corporations. In this article, we will review the advantages it provides to those who implement it and detail the steps to fully take advantage of this transition, without falling into its most common pitfalls that hinder innovation, leading to significant losses to competitors who have undertaken their digitization the right way.

Swiss Context and the Importance of Digitization

Switzerland, with its robust economy and booming technological sector, stands at the dawn of a digital revolution. A recent study conducted by Deloitte revealed that over 70% of Swiss companies have integrated digital strategies into their long-term planning, demonstrating the increasing relevance of digitization in the country’s economic fabric. From industry giants to innovative startups, digital transformation has shown its potential to propel businesses to new heights.

Advantages of Digitization for Businesses

By embracing digitization, Swiss businesses can benefit from increased agility, medium to long-term reduction in operational costs, and better understanding of their data for more informed strategic decision-making.

Digitization also often translates to workplace well-being, increased quality and quantity of output, and talent retention. Digital transformation also offers the opportunity to remain competitive in a constantly evolving commercial landscape, paving the way for sustained growth and a leadership position in the market.

By investing in digitization, your business can not only keep pace but also anticipate and shape the future with confidence.

Challenges of Digital Transformation

The transition to digitization in Switzerland involves specific challenges, particularly in regulatory, data security, and organizational change management areas.

Swiss Regulations: Compliance with local laws, such as the Federal Data Protection Act, is crucial. Companies must adopt compliance management systems and seek regular legal advice to navigate this complex environment.

Cybersecurity: Faced with increasing cyberattacks, enhancing data security becomes imperative. Companies must consider data encryption, regular security audits, and employee training in cybersecurity best practices.

Change Resistance: Digital transformation may encounter internal resistance. To overcome this, it is recommended to conduct internal communication campaigns, involve employees in decisions, and designate change ambassadors to guide and reassure teams.

By addressing these areas proactively, Swiss companies can fully leverage the opportunities offered by digitization while minimizing risks and obstacles.

Now let’s look at the steps to digitize your SME or large company, as well as some concrete examples of companies that our team has supported in their digital transformation in Switzerland.

{CTA_BANNER_BLOG_POST}

Steps to Digitize Your SME or Large Swiss Corporation

To initiate a digital transition process and seize the opportunities that the digital realm offers to a business, several steps must be taken. The Swiss Confederation briefly outlines some of these steps on this page. We will delve further into them below:

1. Needs Assessment

By carefully scrutinizing repetitive tasks to automate, you concretely free up time for your teams, allowing them to focus on more value-added missions. Digitalization thus becomes the lever that accelerates data management, reducing input errors and optimizing workflow. By automating, for example, the invoicing process, you eliminate the risks of human errors, ensuring maximum accuracy and overall increased productivity.

Our digital transformation support services

2. Strategic Planning

A rigorously defined digital strategy functions as a compass, concretely guiding technology toward achieving your business objectives. Imagine, for example, a targeted improvement in internal communication, introducing collaborative tools. This goes beyond mere modernization as it transforms your way of working. Optimized internal communication channels stimulate collaboration within your team, enhancing efficiency and creativity. This approach can also translate into more proactive external communication, leading to closer collaborations with customers and partners, thereby strengthening your market positioning. In short, a well-thought-out digital strategy becomes the concrete engine that propels your business to success. Once your objectives and their solutions are well established, it will be essential to prioritize properly to arrive at a clear and intelligent digitization roadmap.

3. Custom Application, Website, and Software Development

Custom solutions offer a user experience and functionality without any limits. Going far beyond off-the-shelf software and solutions, fully custom-built enterprise applications are powerful and provide considerable added value. Consider the creation of a custom automated billing system. Every step of the user interface (UI) development is meticulously crafted to ensure an intuitive and seamless user experience (UX). Visual elements are carefully selected to reflect simplicity and remain in line with the company’s identity, offering smooth and enjoyable navigation. The coding process supporting this is also precisely tailored, ensuring optimal performance of the functionalities and processes thus digitized. Thus, every line of code contributes to an exceptional user experience, making your automated billing system not only functional but also enjoyable to use. All of this takes time, and typically, it takes between 3 and 12 months to arrive at a finished product, sometimes more. The result is often a game-changer for a business.

RELATED SERVICES

Mobile application development

Business software development

Web design and e-commerce

4. Implementation and Training

Transparent implementation and tailored training are the pillars of smooth adoption, particularly crucial in the field of software and mobile application development. When considering the implementation of a new custom CRM, for example, every element of the interface is seamlessly integrated, ensuring a consistent user experience (UX). The accompanying training goes beyond basic tool usage to encompass a thorough understanding of the system, thus optimizing its potential. This transcends mere coding to create a synergy between functionality and usability. Quickly, this custom CRM becomes an indispensable tool, boosting the efficiency of sales teams and redefining customer relationship management. From the design phase to production deployment through coding, implementation, and internal team training must be consistent, clear, and transparent to ensure maximum solution adoption rates.

5. Scalability and Ongoing Support: :

The sustainability of digital solutions lies in a rigorous development approach that goes beyond mere coding. Consider a custom-built platform designed for scalability: every component is meticulously structured to allow easy integration of new functionalities in the future. This scalability is not simply a matter of programming but rather the creation of a flexible architecture capable of adapting to changes. Thus, your platform can easily evolve to incorporate new strategic features in the future, supporting the continued growth of your business. Ongoing support then comes in to ensure a seamless transition, facilitating the smooth adoption of these innovations. This is how technical development translates into operational agility without sacrificing stability.

Examples of digitalizations of Swiss companies carried out by our experts

As specialists in digital transition, we have accompanied several clients in their transformation. Here are two examples, which are two case studies:

For the Filinea project, our team developed a custom web application to optimize the management of wastewater treatment processes. This innovative solution allows for effective monitoring and control, contributing to better environmental management.

In the case of Gottofrey Electricité, we created a customized business application to digitize and streamline operational processes. This application improves productivity and efficiency by automating tasks and facilitating project and resource management.

Digital transformation of a mittelstand
Filinea
Business software for an electrical company
Goteck


Learn more about digitalization solutions

Digitize my business now

The importance of preparing for future innovations

The digital age is evolving rapidly, driven by significant advancements in artificial intelligence (AI) and cloud computing. AI is transforming Swiss companies’ operations, improving efficiency and providing unprecedented insights through advanced data analysis. Meanwhile, cloud computing democratizes access to powerful computing resources, enabling businesses of all sizes to adapt quickly and cost-effectively. These technologies pave the way for new opportunities for growth and innovation but also require constant adaptation and a commitment to ongoing training and cybersecurity to protect vital digital assets. Swiss companies embracing these changes position themselves for success in an increasingly competitive and globalized market.

To embrace these technological changes, companies must adopt a culture of open innovation, invest in training and developing their employees’ skills, and implement robust data security strategies. It is also crucial to establish strategic partnerships with technology providers and research institutions to remain at the forefront of innovation.

Get support from our experts

To navigate successfully through your digitization journey and fully leverage your potential, get support from our experts. Our team, specializing in tailored digital solutions, guides you through every step, from strategy to execution, to turn your challenges into opportunities.

At Edana, our commitment focuses on building long-term partnerships because we understand that mutual success relies on close and enduring collaboration. Our goal is to provide you with solutions that truly catalyze your growth by closely accompanying you to identify and implement the most suitable digital strategies for your specific needs.

Being accompanied by Edana

Categories
Featured-Post-ConsultingAudit-EN Software Engineering (EN)

The Best Database Systems for Swiss Companies

The Best Database Systems for Swiss Companies

  • Tags application d'entreprise, bases de données, gestion des données, intranet, MongoDB, MySQL, Oracle, PostgreSQL

The transition to digitization is a crucial step for Swiss companies wishing to remain competitive in the current landscape. One of the fundamental decisions in this journey is the choice of the database system. At Edana, we understand that a robust database is reliable and is the pivot around which modern data management revolves. In this article, we explore the best database systems, reviewing their respective advantages and disadvantages, while emphasizing the importance of business applications in the digitization of companies and the secure processing of sensitive data in Switzerland.

MySQL : Reliability and performance

Advantages of MySQL: As an open-source database management system, MySQL offers maximum flexibility and is supported by an active community, ensuring frequent updates and responsive support.

Disadvantages of MySQL: However, it has limitations for complex queries and can use table locking, impacting performance in concurrent environments. Despite this, its high performance, ease of use, and replication features make it a solid option, although scalability may depend on adding hardware resources. MySQL’s efficiency for managing unstructured data may also be lower compared to other specialized solutions.

In summary, MySQL is a robust choice to consider based on the specific needs of each project.

PostgreSQL : Scalability and advanced transaction management

Advantages of PostgreSQL: PostgreSQL, as an open-source database management system, offers high power and flexibility. Known for its compliance with SQL standards, PostgreSQL excels in managing complex transactions and handling varied workloads. Its robust replication and partitioning architecture, combined with an active community, ensure high availability and regular updates.

Disadvantages of PostgreSQL: However, PostgreSQL may have a steeper learning curve due to its rich functionality, which can be challenging for less experienced users. Although it offers excellent transaction management, it may be less performant than other systems in scenarios requiring extremely high processing speed.

Despite these considerations, PostgreSQL remains a solid option for applications requiring advanced data management and strict SQL compliance.

MongoDB: Flexibility for Unstructured Data

Advantages of MongoDB: MongoDB, as a NoSQL database, shines with its flexibility and scalability. Its document-oriented data structure allows for storing unstructured data, offering exceptional adaptability for scalable and dynamic applications. MongoDB’s high performance in handling large amounts of data and horizontal scalability make it a preferred choice for applications requiring maximum agility and scalability. Its easy replication and management of geospatial data make it a versatile tool.

Disadvantages of MongoDB: However, MongoDB may pose challenges in terms of data consistency, given its eventual consistency model. Additionally, its indexing may sometimes require special attention to optimize performance. Although flexibility is an asset, it can make managing data structure more complex in environments requiring strict schemas.

In summary, MongoDB stands out for its flexibility and high performance, but its consistency model and indexing considerations require careful evaluation based on the specific requirements of each project.

{CTA_BANNER_BLOG_POST}

Oracle Database: Proven Power for Large Enterprises

Advantages of Oracle: Oracle Database, an industry leader, offers exceptional power and reliability. Its ability to handle complex transactions and ensure high availability makes it a solid choice for large enterprises.

Disadvantages of Oracle: However, high costs, both in licenses and infrastructure, as well as management complexity, can pose challenges, especially for small businesses. A thorough assessment of specific needs is recommended before opting for Oracle Database.

Sensitive Data Processing: Security at the Heart of Digitization

Protecting sensitive data is a major concern. Just as doctors and healthcare professionals can use Health Info Net AG (HIN) to secure their email communications and share documents, intranet databases and business applications designed by Edana incorporate advanced security measures, such as data encryption, strict access mechanisms, and regular audits, ensuring confidentiality and compliance with regulations.

Need an Interactive Database? Think Business Application!

Beyond databases, custom business applications are essential for complete digitization. They centralize and streamline processes, providing a single point for storing, manipulating, and analyzing data efficiently. From automated workflows to interactive dashboards, business applications designed by Edana are tailored to meet the specific needs of each Swiss company.

Examples of business applications we have developed for these Swiss companies

Our team of software engineers and database experts has designed several data management systems and business tools that allow our clients to digitize their processes, automate their operations, and enhance the security of their data.

Digital transformation of a mittelstand
Filinea
Business software for an electrical company
Goteck


Learn more about business applications

Develop my own business application

At Edana, we understand that digitization goes hand in hand with robust databases and smart business applications. Our team of experts works closely with each client to create tailored solutions that drive digitization while ensuring efficient data management. Make your digital transition a success with Edana, your partner in custom software development. Contact us now to discuss your needs and goals. An expert will be happy to advise you.

Categories
Digital Consultancy & Business (EN) Featured-Post-ConsultingAudit-EN

Health Data: Hosting Patient Records and Medical Data in Switzerland

Health Data: Hosting Patient Records and Medical Data in Switzerland

  • Tags dossiers patients, LPD, secret médical

Increasing digitalization in the healthcare sector

The importance of digitalization in the healthcare sector is undeniable. Organizations seek to optimize their processes, improve the quality of care, and enhance the confidentiality of medical information. The growing integration of artificial intelligence in healthcare also opens up new perspectives, with the collection of data from a multitude of medical devices. These data, valuable nuggets of information, allow for refining diagnoses and patient profiles, bringing medicine closer to a personalized approach.

Significant legal challenges in Switzerland

However, these technological advances, whether in telemedicine, connected devices (IoT), or business applications, software, or computerized patient records, raise legal questions, especially regarding the hosting of health data. Many providers of telemonitoring devices, patient record digitization, or custom application and software developers opt for storage on cloud servers. This raises questions about the legitimacy of outsourcing this data, whether hosting can be done in Switzerland or abroad, and also raises questions about security and regulatory compliance more generally.

In this article, we will explore what Swiss law says and what the best practices are for managing and hosting patient and health data. We will also address crucial points for securing a server intended to host sensitive data in Switzerland. Examples of secure digitizations carried out by our teams will also be provided.

{CTA_BANNER_BLOG_POST}

Respect for medical confidentiality and data protection (LPD)

Article 10a, paragraph 1 of the Swiss Data Protection Act (LPD) authorizes the processing of personal data by a third party under certain conditions. However, the question arises regarding compliance with medical confidentiality (art. 321 CP) in the transfer of data to third parties, especially to IT service providers.

The majority doctrine considers IT service providers as “auxiliaries” of healthcare professionals, allowing them to subcontract data processing without violating professional secrecy. However, this qualification poses a problem when the provider hosts the data abroad.

Hosting health data abroad (Azure cloud, AWS, etc.): A legal puzzle

Article 6, paragraph 1 of the LPD prohibits the transfer of personal data abroad if the personalities of the individuals concerned are seriously threatened due to the absence of legislation ensuring an adequate level of protection. However, the transfer may be authorized under certain conditions, such as sufficient contractual guarantees.

However, doctrine emphasizes that hosting medical data abroad may result in a breach of professional secrecy. The risk is exacerbated by the uncertainty regarding the applicability of art. 321 CP abroad and the possibility that a foreign authority may request the disclosure of this data.

This is one of the reasons why cloud services offered by web giants such as Amazon and Google such as Azure, AWS, Digital Ocean, Linode, etc., are generally to be avoided for hosting such sensitive data. Although some of these giants are starting to establish data centers in Switzerland, they are still controlled by foreign parent companies. From a purely ethical point of view, it remains safer to turn to a completely Swiss provider.

Our customized solution for Filinea and its data management

As experts in custom business software development and digital transformation, we have assisted various Swiss companies in storing and handling patient data and sensitive data as well as increasing their profitability and optimizing their operations.

Filinea is a company mandated by the state of Geneva to support young people in difficult situations. To optimize the daily work of its thirty or so employees, the company entrusted us with the development of a custom internal software. The management and storage of sensitive data (including medical data) were included, all of which are stored on a secure server located in Switzerland that our engineers deployed and manage according to appropriate security standards.

Secure, customized business software
Filinea

Discover the Filinea case study

Create your own secure digital ecosystem

In the following sections of this article, we will provide various technical and administrative recommendations regarding the protection of health data that we apply when designing our projects handling patient and health data in Switzerland.

Recommendations from our experts for prudent management of patients and medical data in Switzerland

Faced with these challenges, recommendations emerge to ensure the security of health data:

1. Prefer hosting in Switzerland

Opt for hosting providers in Switzerland as much as possible, benefiting from a strong reputation for data protection.

2. Ensure anonymization of health data

In case hosting in Switzerland is not possible, ensure that data is anonymized end-to-end, with the private key held by the data controller.

3. Obtain patient consent

If transfer abroad is unavoidable, obtain explicit consent from the patient for the transfer, thus lifting medical confidentiality.

4. Risk assessment

If transferring to a provider outside of countries recognized as offering adequate protection is the only option, carefully assess the risks and obtain explicit consent from the patient as well as lifting medical confidentiality.

5. Avoid violating medical confidentiality at all costs

If none of the previous options are possible (or in case of patient refusal), refrain from transferring data to avoid a breach of medical confidentiality.

Contact our experts to discuss your digitalization in complete safety

How to secure a server to host sensitive data such as patient data?

Hosting a server within a Swiss data center is not enough. Securing such a machine intended to host medical data is a crucial task that requires a rigorous and attentive approach. Confidentiality, integrity, and availability of data must be guaranteed to comply with security standards and protect sensitive information in the medical field. Here are some recommendations for securing a web server hosting medical data:

1. Encryption of communications

Use the HTTPS protocol (SSL/TLS) to encrypt all communications between the web server and users. This ensures the confidentiality of data transmitted between the server and users’ browsers. Be sure to use advanced encryption protocols and avoid weak encryption such as 128-bit whenever possible. Also, use a recognized and reliable certification entity.

2. Regular update of the operating system (OS) and software

Regularly apply security updates to the operating system, web servers, databases, and any third-party software installed on the server. Known vulnerabilities are often addressed by these updates.

3. Firewall and packet filters (Firewall)

Set up a firewall to filter incoming and outgoing network traffic. Limit server access to authorized IP addresses and block any unnecessary traffic.

4. Strict access control

Implement rigorous access control mechanisms. Limit access to medical data only to authorized users. Use individual user accounts with appropriate privileges.

5. Server monitoring

Implement server monitoring tools to detect suspicious activities, intrusion attempts, or abnormal variations in traffic. Well-configured activity logs can help identify potential issues.

6. Regular backups

Regularly back up medical data. Store these backups in a secure location, ideally off-site, to ensure recovery in case of data loss or a major incident.

7. Vulnerability management

Conduct regular security scans to identify and address potential vulnerabilities. Intrusion testing and security audits help ensure system robustness.

8. Strong password policies

Implement strong password policies. Require complex passwords, encourage frequent password changes, and use two-factor authentication mechanisms.

9. Isolation of services within the secure server

Isolate services on the server as much as possible. For example, run the database on a separate server and limit access to other services only to necessary machines.

Implement a secure, customized solution to manage my patient data

In summary: managing and hosting patient records in Switzerland

In conclusion, the dilemma of hosting health data in the era of artificial intelligence and digitization of companies and organizations raises complex issues, requiring a thoughtful approach in line with Swiss legal requirements. Respect for medical confidentiality and data protection should guide healthcare professionals’ choices in an ever-evolving digital landscape.

Hosting on a server located in Swiss territory and securing this server with reinforced cybersecurity measures is imperative to comply with current legislation and protect patient data as well as any sensitive data in general.

Categories
Digital Consultancy & Business (EN) Featured-Post-ConsultingAudit-EN Mobile Application Development (EN)

Optimizing Operational Efficiency: Workflow Automation Guide for Swiss Businesses

Optimizing Operational Efficiency: Workflow Automation Guide for Swiss Businesses

  • Tags custom business software, workflow, Workflow automation

At Edana, we observe this within our digital transformation engagements with our Swiss clients, ranging from SMEs to large enterprises seeking operational efficiency or effectiveness: automating workflows is a crucial aspect of a company’s development, especially in Switzerland, as it significantly enhances competitiveness on multiple fronts.

We also note that many business leaders struggle to navigate the various solutions available in the market, whether in terms of digital consulting, ready-to-use solutions, or custom business tool development. However, it is certain that there is a suitable solution for each practical case of workflow automation, and finding it is imperative for the success of a digital transformation project, where many other Swiss companies fail.

As experts in digital consulting and execution in Switzerland, providing tailored solutions, especially in software and application development for businesses, we have decided to create this practical guide to help local businesses get started in this area. It serves as an introduction to the subject. In this guide, we will explore the powerful lever that workflow automation represents, its key role in optimizing the operational efficiency of businesses, and most importantly, how it can be successfully implemented within a Swiss company, including a review of common pitfalls to avoid and the steps to take for a successful transition.

Understanding Workflow Automation

Workflow automation is much more than a simple application of technology. It is a strategic approach aimed at streamlining internal processes, eliminating repetitive tasks, and increasing productivity. In this section, we will detail the tangible benefits of automation, supported by concrete examples of solutions that enable companies to transform their operations through this innovative approach.

What is Workflow Automation?

At Edana, we typically distinguish four main aspects of workflow automation:

  1. Process Streamlining: Workflow automation involves identifying, assessing, and streamlining an organization’s internal processes. This often includes reducing manual steps and simplifying procedures, enabling faster and more efficient task execution. Auditing work frameworks and task organization is imperative to ensure an optimal work architecture and identify existing optimization opportunities.
  2. Elimination of Repetitive Tasks: It aims to eliminate repetitive and administrative tasks that can be automated. By freeing employees from these routine activities, the company promotes a more judicious use of their skills and time, contributing to increased job satisfaction by reducing the tediousness of tasks.
  3. System Integration: Workflow automation often involves integrating different software systems within the company. This enables smooth communication between applications, eliminating information silos and improving data consistency.
  4. Adaptability and Scalability: A well-designed workflow automation solution is adaptable and scalable. It can adjust to organizational changes and evolving needs, ensuring continued relevance over time. It provides flexibility in operations and often aligns working methods across teams within a company or organization.

Benefits of Workflow Automation for Swiss Businesses

Here are the main benefits that Swiss businesses, undergoing digitalization with our guidance, derive from properly executed workflow automation:

  1. Time and Efficiency Gain: By automating repetitive tasks, workflows become more efficient, allowing employees to devote their time to higher-value activities.
  2. Error Reduction: Automation reduces the risk of human errors, ensuring increased precision in process execution.
  3. Improved Traceability: Automation solutions often provide complete traceability of processes, allowing businesses to track and analyze each step of the workflow.
  4. Enhanced Collaboration: By integrating systems, automation promotes collaboration between teams, enabling more effective information sharing and transparent communication. See our article on intranets and custom collaboration tools that greatly enhance team efficiency.

{CTA_BANNER_BLOG_POST}

Key Steps in Workflow Automation

To embark on this operational revolution, it is essential to understand the key steps of workflow automation. In this section of our guide, we will present the important stages of this process, some examples of business operations automation, and the tools that our consultants and experts use in the field in Switzerland to digitize our client companies.

Successfully Achieve Your Automation in 10 Phases

Workflow automation involves several key steps to ensure successful implementation and seamless integration within the company. Here is a list of important steps to consider:

  1. Analysis of Existing Processes:
    • Identify key company processes.
    • Evaluate the complexity and frequency of tasks involved.
    • Identify friction points, delays, and inefficiencies.
  2. Definition of Goals:
    • Establish clear goals for workflow automation (e‧g., reduction of deadlines, improvement of accuracy).
    • Involve stakeholders to understand specific needs.
  3. Design of Automated Workflows:
    • Map current processes and design automated workflows.
    • Define rules and conditions for triggering automation.
    • Integrate exception and error management.
  4. Selection of Tools and Technologies:
    • Choose suitable automation tools and platforms.
    • Consider integration with existing systems (ERP, CRM, etc.).
    • Evaluate user-friendliness and flexibility of proposed solutions.
  5. Custom Solution Development:
    • Engage developers to create custom solutions if necessary.
    • Ensure modular design for future scalability.
    • Integrate reporting and analysis features.
  6. Thorough Testing:
    • Conduct thorough testing to ensure proper functioning.
    • Validate automation on real cases to detect any issues.
    • Involve end-users in the testing phase.
  7. User Training:
    • Provide comprehensive training on using new automated workflows.
    • Raise awareness among employees about the benefits and impact of automation.
    • Establish support resources if needed.
  8. Continuous Integration:
    • Ensure continuous integration with operational teams.
    • Gather regular feedback to adjust workflows over time.
    • Implement mechanisms for continuous improvement.
  9. Performance Measurement:
    • Establish key performance indicators (KPIs) to evaluate effectiveness.
    • Monitor time savings, error reduction, and other benefits.
    • Adapt workflows based on achieved results.
  10. Change Management:
    • Proactively communicate upcoming changes.
    • Involve teams in the automation process to foster adoption.
    • Evaluate and adjust the change management strategy as needed.

Concrete Examples of Workflow Automation

There are many ways to automate workflows within a company, both because there are numerous different tasks and various ways to solve a problem. Here are some examples of workflow automation that a company in Switzerland can implement:

  1. Automated Invoicing Processes: An enterprise can automate the generation and sending of invoices, reducing payment delays and improving cash flow.
  2. Leave Request Management: An automated system can process employee leave requests, check availabilities, and automatically inform relevant teams.
  3. Project Tracking: Workflow automation can be applied to track and automatically update the progress of projects, ensuring real-time visibility for all team members. See our feature on custom project management software.
  4. Customer Request Processing: An automated solution can classify, prioritize, and automatically redirect customer requests, thereby improving customer satisfaction and responsiveness.

Workflow Automation Software Designed for Swiss Businesses

Our consultants, software engineers, application developers, and UX designers create tailor-made solutions for each business, enabling them to control their internal processes without relying on external software (high licensing costs, low adaptation to company-specific needs, insufficient data security, etc.). Here are two case studies of projects led by our teams in this area:

Digital transformation of a mittelstand
Filinea
Business software for an electrical company
Goteck

Automate my workflows with Edana

Tools Used by Our Consultants and Experts in These 10 Key Steps

In the realm of workflow automation, our teams use a range of technological tools at different stages to facilitate an efficient transition to automated and optimized workflows. It is interesting to note that this depends on each digitization journey, as the specific conditions of each company involve the use of different tools, methods, and technologies to ensure automation truly tailored to its situation.

During the analysis of existing processes, modeling tools such as Lucidchart or Microsoft Visio can be used to map and understand existing business processes.

To define project objectives and track progress, Edana leverages project management platforms such as Jira or Asana.

The design of automated workflows is carried out using workflow management systems such as Kissflow or Nintex, allowing the definition of rules and the integration of specific conditions for each project.

The crucial step of evaluating automation tools is performed through in-depth analyses using tools like Zapier, Integromat, or Microsoft Power Automate to select the most suitable solutions.

Custom solution development takes place in integrated development environments such as Visual Studio Code or Eclipse, tailored to the specific needs of each project.

Thorough testing is automated using tools like Selenium or JUnit, ensuring the proper functioning of workflows in various scenarios.

For user training, online learning platforms such as Udemy or LinkedIn Learning are sometimes used (when live training is not possible or not sufficient) to ensure a smooth transition to the new automated workflows.

Continuous integration is achieved using tools such as Jenkins or GitLab CI, automating the process of integrating new features into existing workflows.

Performance measurement is ensured by analytics tools such as Google Analytics or New Relic, allowing real-time monitoring and analysis of the performance of automated workflows.

Finally, to facilitate change management, collaborative communication platforms such as Slack or Microsoft Teams are used, promoting transparent and real-time communication with all stakeholders.

The judicious use of these tools at each stage of the process enables any proficient consultant, digital transformation strategist, and specialist to offer tailor-made workflow automation solutions, adapted to the specific needs of their clients.

Overcoming Automation Challenges

Despite the considerable benefits of workflow automation, specific challenges may arise during the process. This section will delve into crucial aspects such as data security, team training, and the importance of a scalable solution. We will share our best practices with the reader to ensure a smooth and secure transition to an automated enterprise.

Data Security

Workflow automation often involves handling and transmitting sensitive data. To ensure the security of this crucial information, our teams implement strict data security protocols. This includes the use of advanced encryption, rigorous access permission management, and the implementation of firewalls and intrusion detection systems. Working closely with clients to identify vulnerable points and implementing security measures tailored to their specific needs is of paramount importance.

Best Practices for Data Security:

  1. Advanced Encryption: Implement advanced data encryption to ensure the confidentiality of sensitive information during transmission and storage.
  2. Rigorous Access Permission Management: Establish strict access control policies by assigning permissions only to necessary personnel, thus limiting the risk of unauthorized access.
  3. Firewalls and Intrusion Detection Systems: Integrate robust firewalls and intrusion detection systems to monitor and prevent any unauthorized attempts to access data, reinforcing system security.

Team Training

Adopting new automated workflows requires a deep understanding from the involved teams. Recognizing the crucial importance of training is necessary for successful adoption. Customized training programs need to be implemented, covering both the technical aspects of workflow automation and the organizational changes that may result from this transformation. The goal is to ensure that team members feel comfortable and competent in using the new automated processes.

Best Practices for Team Training:

  1. Customized Training Programs: Develop custom training programs that cover not only the technical aspects of workflow automation but also the organizational implications, tailored to the specific context of each team.
  2. Continuous Training: Institute ongoing training sessions to keep teams informed about updates, best practices, and new features, fostering continuous and evolving adoption.
  3. Personalized Support: Implement a dedicated support system to address user-specific questions and resolve issues, reinforcing team confidence and competence.

Need for a Scalable Solution

Companies evolve, and with them, automation needs. Based on our experience, we often emphasize the design of scalable solutions from the start. This means establishing flexible and adaptable architectures capable of adjusting to future changes in the operational environment. By anticipating long-term needs, our team always assures clients that their investments in automation remain relevant and beneficial over time.

Best Practices for Scalability:

  1. Modular Design: Opt for a modular design of solutions, facilitating the addition of new features and adaptation to evolving business needs.
  2. Integration of Open APIs: Prefer the use of open APIs that allow smooth integration with other systems and applications, ensuring the necessary flexibility to adapt to technological advancements.
  3. Regular Evaluation of Needs: Schedule regular evaluations of the operational needs of the business to anticipate future changes and adjust automated solutions accordingly..

Overall, it should be noted that workflow automation is a dynamic process, and by proactively addressing these challenges, it ensures clients a successful and sustainable implementation.

Discuss Workflow Automation and Digitalization with Our Experts

Are you planning to automate the internal processes of your company? Our team of multi-experts is at your disposal to guide you through this process. Our strategy teams are here to analyze your business, propose solutions tailored to your goals and specificities, and address constraints. Our teams of software engineers and application designers are specialized in developing custom business tools.

Discuss workflow automation with an expert

Categories
Featured-Post-ConsultingAudit-EN Web Development (EN)

Digital Development in Switzerland: Understanding & Optimizing Total Cost of Ownership (TCO)

cout total de possession logiciel entreprise suisse-min

Digital Development in Switzerland: Understanding & Optimizing Total Cost of Ownership (TCO)

  • Tags Costs of digital transformation, Digital Transformation, Software costs, Total cost of ownership (TCO)

In the vast world of technology and software, where every choice matters, this article aims to explore an often overlooked but crucial aspect for the success of any Swiss business looking to digitize: Total Cost of Ownership (TCO). Edana invites you to delve into the complex landscape of financial management related to IT, shedding light on the nuances of TCO and its decisive role in budget planning.

At Edana, as a privileged partner for Swiss businesses in the development of custom business software, mobile applications, and web tools, we are committed to meeting the specific needs of our clients by providing relevant and sustainable solutions. That’s why we never overlook the total cost of ownership in any of our projects and always guide our clients towards a solution tailored to their unique requirements.

Understanding TCO is not merely a technical process; it is a strategic lever enabling businesses to make informed decisions regarding their IT investments. We will explore why mastering the cost of possession is essential, how it can optimize your expenses, and how a reliable IT provider (software development, apps, web, IT infrastructure, and hardware) can, and indeed must, support you in this endeavor, turning each of your investments into a step towards the lasting success and competitiveness of your company.

Definition of Total Cost of Ownership (TCO)

Total Cost of Ownership (TCO) represents a holistic approach to evaluating the costs associated with owning and using software or a technological solution. Beyond initial expenses, TCO encompasses all direct and indirect costs that may arise throughout the lifecycle of an IT system.

To be clearer, TCO provides a comprehensive view of costs related to an IT investment, going beyond initial purchase or development costs. It also includes operational, maintenance, training, and any other costs associated with the daily use of the solution. In other words, TCO aims to quantify all actual expenses over the lifespan of an IT project.

Distinction between direct and indirect costs

Direct costs of TCO are easily quantifiable and typically include initial expenses such as software license purchases, custom development, or hardware acquisition. Indirect costs, on the other hand, are often more challenging to measure directly. They encompass maintenance costs, updates, staff training, technical support, and other factors contributing to the daily operation of the system.

Concrete examples of costs included in TCO (licenses, maintenance, training, technical support, etc.)

  • Licenses: Initial costs of purchasing software licenses necessary for using the solution.
  • Maintenance: Recurring fees related to software maintenance, including patches, updates, and enhancements.
  • Training: Expenses related to staff training to ensure effective and optimal use of the solution.
  • Technical Support: Costs associated with technical assistance, including support contracts and interventions in case of issues.

By clearly understanding the definition of TCO and distinguishing between its different components, businesses can make informed decisions regarding their IT investments, avoiding budget surprises and optimizing long-term profitability.

The Benefits of Understanding TCO

Total Cost of Ownership (TCO) is not merely a financial metric; it is a powerful strategic tool offering numerous advantages to businesses seeking to maximize the value of their IT investments.

Budget Optimization: How does TCO help businesses plan and allocate their financial resources effectively?

TCO enables more precise budget planning by considering all costs associated with an IT project. By understanding the extent of expenses, businesses can strategically allocate their financial resources, avoiding underinvestment or excessive spending. This ensures overall budget optimization, ensuring judicious use of funds and maximizing return on investment.

Informed Decision-Making: How does knowledge of TCO facilitate the software and IT solution selection process?

Understanding TCO provides crucial clarity during the software selection process. By evaluating not only initial costs but also long-term operational costs, businesses can make informed decisions. They can compare available solutions holistically, considering functional benefits and associated costs. Thus, decision-making becomes oriented towards the real value brought by the solution rather than just its initial cost.

Anticipation of Hidden Costs: How to avoid financial surprises related to unforeseen costs during software implementation and continuous use?

TCO allows anticipating often overlooked hidden costs. By identifying potential costs for maintenance, training, and support, businesses can avoid financial surprises during software implementation and continuous use. This proactive anticipation minimizes financial risks and contributes to more stable and predictable resource management.

In summary, understanding TCO goes beyond simple budget considerations; it becomes a strategic asset for businesses seeking to optimize their IT investments and ensure long-term profitability.

Next, we will look at a concrete case of a Geneva-based company that we assisted in mastering its total cost of ownership and developing a custom software suite to digitize its activities.

{CTA_BANNER_BLOG_POST}


Case Study on Total Cost of Ownership Optimization (Filinea GmbH) in Geneva

In this section, we delve into a concrete example of success: the digital transformation of Filinea GmbH, a Geneva-based company and member of the Social and Solidarity Economy Chamber, specializing in support and training through its three business units. Edana was the chosen partner for this digital transformation, and the results obtained are significant.

Filinea, with around forty employees, had a mission to optimize its performance, modernize its data processing processes, and improve the quality of its teams’ work. Edana intervened as a consultant, UX designers, and software engineers, orchestrating the change from strategy to implementation. The results obtained had a significant impact, as evidenced by the performance indicators:

  • +31% Increase in job satisfaction (Net Promoter Score)
  • +46% Faster integration of new employees
  • 1000+ Hours of automated work per year
  • -50% Reduction in IT intervention costs

These figures illustrate the success of the collaboration between Filinea and Edana, with a notable improvement in job satisfaction, faster employee integration, significant task automation, and a marked reduction in IT intervention costs.

Analysis of steps taken to assess and reduce TCO

Before initiating the digital transformation, Edana conducted a thorough evaluation of Filinea’s organizational readiness level. An in-depth analysis of the internal structure was conducted, highlighting key strategic points and specific needs to be addressed. Key steps included a careful examination of digital readiness assessment and identifying strategic points requiring tailored solutions.

Results obtained and feedback

Edana designed a dedicated, multi-platform, and secure business solution that addressed Filinea’s specific needs. This solution encompassed a variety of tools, from artificial intelligence to email systems, document management, and dynamic dashboards. Edana’s software engineering optimized key processes, promoting better operational efficiency and enhanced collaboration among teams.

Cybersecurity was proactively integrated to protect Filinea’s sensitive data. A private and secure environment, including firewalls, data encryption, antivirus protection, and code security, was created to counteract growing threats.

Filinea also achieved a complete decoupling of proprietary systems and licensing fees, allowing for a significant cost reduction while gaining flexibility and autonomy.

In conclusion, this case study demonstrates how a strategic approach to TCO, combined with well-orchestrated digital transformation, can lead to significant performance improvement, process optimization, and cost reduction for a medium-sized Swiss company.

Learn More about Our Filinea Project and Explore Another Similar One

We specialize in designing business solutions for Swiss companies, so here are some examples of our work related to the subject.

Digital transformation of a mittelstand
Filinea
Business software for an electrical company
Goteck

Discuss my needs with an Edana expert

Practical Tips for Managing the Total Cost of Ownership of Your Business

Effective management of Total Cost of Ownership (TCO) is imperative for companies seeking to maximize the profitability of their IT investments. Here are some practical tips for assessing and wisely managing your TCO, specifically tailored to medium-sized businesses.

Establish a Concrete Action Plan by Assessing and Managing Your TCO Effectively

To successfully control the total cost of ownership of your IT or software project, it is essential to establish an action plan. Based on our on-the-ground experience and 15 years of supporting Swiss companies in their digitization, we propose the following phases to manage your TCO without surprises and with simplicity:

  1. Pre-analysis of TCO: Before making investments, conduct a thorough analysis of potential long-term costs. Identify direct and indirect costs, with a focus on maintenance, training, and technical support.
  2. Regular Evaluation of TCO: Do not consider TCO as a one-time step. Regularly reassess your TCO to account for changes in your business, technological advancements, and new optimization opportunities.
  3. Alignment with Strategic Objectives: Ensure that your action plan for TCO management aligns with the strategic objectives of your business. IT investments should support the overall mission and growth of the company.
  4. Involve Stakeholders: Include key stakeholders in the TCO assessment and management process. Collaboration between IT, financial, and operational departments is essential for a holistic understanding of costs.

Discover best practices to minimize long-term costs

To lower your costs of digital transformation in the medium and long term, considering all implications of your IT contracts and needs, it is important to ensure that you benefit from the following points.

  1. Informed Selection of Solutions: Before investing in software or technological solutions, carefully evaluate the available options. Opt for modular, flexible solutions that are tailored to your business’s growth.
  2. Continuous Staff Training: Invest in ongoing training for your staff to maximize the effective use of IT solutions. Well-trained personnel reduce costs related to errors and improve productivity.
  3. Well-Negotiated Maintenance Contracts: When negotiating maintenance contracts, make sure to fully understand the terms and conditions. Negotiate flexible and scalable contracts that suit the changing needs of your business.
  4. Performance Monitoring: Implement performance monitoring tools to quickly detect inefficiencies and bottlenecks. Proactive management helps minimize costs related to disruptions and emergency corrections.
  5. Planned Obsolescence Strategy: Anticipate technology obsolescence by planning regular upgrades. A well-planned strategy helps avoid significant costs associated with obsolete systems.

By integrating these practical tips into your TCO management approach, medium-sized businesses can not only minimize long-term costs but also optimize their IT investments to support sustainable growth. Proactive TCO management thus becomes a strategic lever for continuous profitability.

Conclusion on the Total Cost of Ownership of a Digital Solution in Switzerland

In summary, our in-depth exploration of Total Cost of Ownership (TCO) highlights its crucial role in the success of medium-sized Swiss businesses. We’ve deciphered the ins and outs of TCO, distinguishing between direct and indirect costs, with concrete examples such as licenses, maintenance, training, and technical support.

This thorough understanding of TCO offers significant benefits, from budget optimization to informed decision-making, strengthening the competitiveness of informed businesses. The Filinea GmbH case study illustrated how a personalized approach, like the one offered by Edana, can transform the IT management of a company.

The shared practical tips emphasize the importance of informed solution selection, continuous training, negotiation of maintenance contracts, proactive performance monitoring, and a planned obsolescence strategy.

In conclusion, we make a strong appeal to all Swiss businesses: integrate TCO management into your IT strategy. Understanding and mastering TCO is a strategic imperative often underestimated. We invite interested stakeholders to contact Edana. Our team of experts is ready to provide personalized advice for TCO management and optimization of your IT investments.

Let’s discuss your goals and needs

Categories
Digital Consultancy & Business (EN) Featured-Post-ConsultingAudit-EN Non classé

Different Types of Frameworks for Consulting

Appear in Google SERP when searched for Frameworks for Consulting

Different Types of Frameworks for Consulting

  • Tags Consulting Frameworks

Importance of Consulting Frameworks

Consulting frameworks are important for managing different aspects of the company, in order to determine which factors affect the business functions and how. Understanding them will help you to find better ways of growing and developing your company.

There are several important frameworks that can help you to develop your business. You’ll find more successful ways of getting desired results and achieving your business goals.

PEST Analysis

PEST Analysis is used to evaluate any major external factors that may influence business operations and is focused on finding a way that will make the company more competitive. With PEST analysis you can get to know more about tax regulations, and how the government deals with legal factors that are important for your business. Also, it can help you to determine more important aspects of trading and the market where you are operating.

You can do economic analysis as well with this framework to understand more about financial issues and interest rates. You’ll have to understand more about your target audience as well, their behaviors and characteristics, and their purchasing needs.

Porter’s Five Forces

It’s another consulting framework that will help you determine if any specific market is attractive, also you can understand more about your strengths and how you can deal with your competitors.

This framework will help you monitor competitive dynamics and will let you know if any new or old company can progress more than you. You can analyze the number of suppliers, and buyer power and determine if there’s a threat of some other company replacing you on the market.

The 3 C’s

This consulting framework is used to create business models, that will help companies in discovering key factors for success and improvement. In this case, 3 C is related to the corporation, competition, and customers.

First of all, companies analyze their previous data to have a better understanding of their work and based on their conclusions, start working on future strategies. After that, they try to compare themselves to their competitors and find connections, like what are the strong points and weak points, and how they can sort them out.

The last part is related to the target audience and customers, for example, what are their habits, needs, and what kind of marketing strategy would you need with them.

{CTA_BANNER_BLOG_POST}

SWOT Matrix

It will help you to create a plan that will be useful for completing a project and will let you know how competitive your product can be in the market. First of all, you can understand what are the areas that can help the organization succeed and generally what are your strengths, it could be unique technologies that you are using, any software, or a strong branding strategy.

Also, you’ll understand where you lack strength and which factors need to be improved. This framework outlines external factors, like opportunities that can help your company improve and any potential threat that might have a negative impact on you.

BCG Growth-Share Matrix

This framework was created to help companies see the potential of different products. With the aid of the BCG Growth-Share Matrix, it will be easy to determine which products you should keep, sell or invest more of your resources in.

It has four main areas, which will help you to see what are products with low market share and low rates of growth, and what are the products with high market share but low rates of growth. Also, which products have a high market share and high rates of growth, and which product has a low market share and high rate of development?

Balanced Scorecard

It’s a great framework for monitoring the future consequences of each action that a company might need for success. It will help you to collect more financial data, and to have a better understanding of income and sales. Also, you’ll know how well companies manufacture their products.

After that, companies gather feedback to understand how their target audience would rate their products and what are their satisfaction levels. This framework is concentrated on learning as well and evaluates how well your team members use their knowledge to further improve the company.

McKinsey 7S

Besides finding and fixing internal and external issues, you can use this framework to fully measure the effectiveness of your organizational design. Key elements of this consulting framework are related to structures, like how companies organize everything, also which strategies are used or should be used by companies to achieve success.

This framework pays attention to how companies make decisions, generally how they work, what missions and objectives are they trying to accomplish and how different aspects regarding staff could be sorted out. So McKinsey 7S are structures, strategy, skills, systems, shared values, style, and staff.

The 4Ps

It helps companies to reach their marketing objectives and target market. The 4Ps are related to the product, price, promotion, and placement. You’ll be able to determine if your products are suitable for existing demands and how they could satisfy new demands as well.

It’s important to know how much customers are paying to get access to your products, but you have to consider seasonal discounts and competitors as well. Promotions will let the customers know why they should purchase your product and placement will be decided based on the method of delivering your products to the market.

External VS Internal

In this case, you can evaluate how external or internal factors are influencing your organization and how can you improve or get rid of them. External factors could be related to governments, industry standards, etc.

While internal factors always exist within the company and are related to resources, management, etc. You’ll be able to see what kind of factors influence your business and how you can sort out everything.

Blue Ocean Strategy

Blue Ocean Strategy is related to a product that has minimal or no competition on market. In this case, you can identify markets where you won’t have big competitors and start dominating them with full force. The key word here is differentiation.

In the beginning, it’s not easy to manage everything with this framework, but at the very center of the blue ocean strategy, you’ll find new ideas and constant change. Blue ocean could turn red anytime, but in the beginning, you’ll have time to devise a new product and take your place in the market.

What We Offer

For more similar articles, make sure to scroll through our Publications on Edana. Your Swiss Digital Agency is ready to provide you with Expert-Level assistance built on customer loyalty, progressive ideas, and dedication. Our expertise includes Business Models and Planning, and many more.

Categories
Featured-Post-ConsultingAudit-EN General Web Agency (EN)

How To Use Artificial Intelligence In Your Digital Communications?

Appear in Google SERP when searched AI Communications

How To Use Artificial Intelligence In Your Digital Communications?

AI In Modern Marketing

When we speak of Artificial Intelligence and communications strategies, the first thing that might pop-up in your head can be a chat-bot. quite logically, because we as customers have the closest and visible touch to AI through this specific communication. Yet, it’s not quite that. The funny part is, that communications do not start in chats.

Your communication with AI starts from the moment your data and behavior as a customer is starting to get analyzed. Pretty much AI automates your research strategies and later develops it into communication strategy which can be even suggesting a product of interest automatically-through algorithmic calculations.

Benefits Of AI Marketing

  • Data Analysis Efficiency
  • Data Grouping
  • Pattern and Trend Recognition
  • Real-Time Monitor Change
  • Swift Reactiveness
  • Cost-Effective
  • Saves Time For Creative Projects
  • Increased Customer Trust
  • Customer Journey Intelligent Tracking
  • Data Safety

AI and Marketing Process-Upgraded

AI-such as bots for example, can be used strategically in the marketing process if correctly programmed by your IT staff; for example- situation analysis, marketing strategy, marketing decisions regarding the choice of the most productive one and in implementation/control. The situation analysis serves the customers’ desires to be fulfilled yet.

{CTA_BANNER_BLOG_POST}

The Key Performance Indicator provides information about the strengths and weaknesses of the company’s marketing strategies-digital or non-digital. Bots can also look for the specific keywords to learn more about the base of your customers and competitors as well. Customer behavior can be researched and re-evaluated with all the possibilities bots are giving us.

Bots Are Taking Over

Using chat bots in customer service has become very casual, they can observe and analyze the types of conversations to obtain more data about the customers’ interests and background check on the market alongside. Bots can also organize interviews with certain customers to perform quality analysis.

This is great for saving both-money and time, as the interviews can be conducted in different locations at the same time and simultaneously get analyzed and later grouped for one specific purpose.

 AI can also make predictions about the influences of marketing activities and can be used to research what will be in demand for the further future. This will surely aid with either creating a new marketing strategy for your upcoming product, or evolving the current one that doesn’t seem to be working all too well.  

Don’t Get Over-Dependent On AI

Well, as far as we’ve discussed-AI bots can precisely do most of the analytical tasks and take less time, but don’t become too dependent on the services of the bots. AI is the key to quick communications and effective-sure. But, keep in mind, that AI still cannot provide you with the same creative juices as your human team can. It’s funny how we can sometimes get lost in technology.

The point is, communications which are on more subconscious level with your customers and tend to hit on a more emotional soft-spot simply cannot be well generated by the AI. Keep track of your communications to stay human, because if you over-robotize every part of your digital communications you will sense the customers slowly losing interest in even complaining when they don’t like something. Stay in touch with the emotional aspect.

Invest More and Get More Profits

One of the greatest examples of the companies that invested in their IT department is Amazon. Kind of not surprising. Amazon pretty much never fails to keep up with the digital trends. In the latest couple of years’ Amazon has invested over 5% of sales revenue in the AI service development. This investment helped greatly with automated services and increased sales by more than 30% and collected 90% more positive reviews on customer support.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Growth Hacking Strategies and many more. Feel free to contact us anytime!

Categories
Branding (EN) Featured-Post-ConsultingAudit-EN

Why Use Digital Audit For Functional Re-Branding?

Why Use Digital Audit For Functional Re-Branding?

Re-Construct Your Website Wisely

During the times of re-branding, especially when it comes to larger enterprises, professional assistance is a must. In this case Digital Audit is a necessary element. A digital audit is an assessment of all active media channels and to evaluate how effective they are in the current campaign. Audits are useful to conduct in advance of the planning stage of your strategy to build a foundation on historical performance and to understand the available channels to include in your plan. A digital audit includes a complete report on your website – how it’s doing, what the rank is, what users like, and how much ROI it’s generating. It’s important to do a complete website audit during the marketing audit to ensure everything about your website is on point.

Why use the Audit and what is ROI

A digital audit is crucial for online business success. It is what you need to evaluate, assess, and determine the power of your implemented digital marketing strategy to achieve targeted results and ROIs. Now, the ROI is Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used with other approaches to develop a business case for a given proposal. ROI formula is basically subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment, and, finally, multiplying it by 100.

Use Digital Audit for higher Profits

So far, previous two paragraphs were a general introduction to the Digital Audit and the ROI formula. Now, let’s speak about it’s necessity for the Re-Branding procedure. Generally, Re-Branding itself happens either, when a brand simply wants to re-evaluate their persona and offer the target audience something new, or in the worst case scenario it’s because the previous digital or non-digital marketing strategies stopped serving the well-being of a brand and now it needs the transformation to enter the marketplace with improved strategies, communications etc.  There are certain fields of business, where sometimes the Audit is only seen as the pain, but in the case of Digital Audit, it can rather be a blessing.

{CTA_BANNER_BLOG_POST}

We like to say, that the main focus of all sorts of B2C or B2B communication is based on human connection and trust, but of course completely discrediting the actual costs of professional assistance would be just as much of a mistake. Statistics matter, whether we like it or not and especially in digital code-based world which is empowered by genuine human curiosity.

Creative and Practical Solutions

A Digital Audit offers solutions, just as the Creative team does. So, in case of re-branding these two are likely to cooperate as well. A creative team offers solutions based on human communications, what might interest them and what swipes their attention, building the brand persona as interesting as possible for the target audience and the digital audit calculates more mathematical result or expected results based on those strategies and pretty much converting them into the ROI metric. Remember when in school years-teachers would explain the specifics of brain’s two halves? They used to say, that left side is more mathematically/logically functioning and the right side is more visual oriented and took up more images than words. So if someone-an individual was more into arts programs was believed to have a higher functioning right side of the brain and if there would be another individual who, for example preferred playing chess, was believed to have a higher functioning logical side of the brain.

Now, in that case we are speaking of people, but imagine that your brand has a brain, but it has to have an equally high functioning logical and creative aspects to gain more profits from the outside world that it’s navigating in-in this case the outside world is a marketplace.

What We Offer

For more interesting articles make sure to scroll through our publications on Edana and don’t forget to roam through our services, which include the Digital Audit. Feel free to contact us anytime!