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Featured-Post-Application (EN) Mobile Application Development (EN)

Mobile Application-Friendly Marketing Benefits

Mobile Application-Friendly Marketing Benefits

Auteur n°9 – Lina

Mobile Application-Comfort Zone

As time flies and digital daily activities are becoming parts of our lives at a deeper level-customers don’t just want a digital environment, but a comfortable one. Slowly even laptops will be losing their popularity and tabs/smartphones and mobile applications seem to have started ruling over. Now, of course there are still certain activities which need a computer. For example-3D Design for architectural projects takes up huge amount of power and energy. It’s least likely for a tab or a regular smartphone to render the 3D materials.

Easy Access

Some generations call us lazy ones for wanting to make everything easier. Now, the question here is-why make it harder though? On daily basis we are all striving to better ourselves and improve a way of living on a personal and global scale. So, why not make services easier too. For example, easy Log-In procedure saves you some nerves not to speak of time after all. Isn’t it just annoying to waste any of your precious time? Or imagine a first aid application to take much time to function. Do you imagine how many fatal incidents that might result in? There is nothing wrong with making something easy in a quite a rushed and stressful daily challenging environment.

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Customer Behavior Again

Like we’ve discussed in many previous articles-customer behavior research is a huge must. Creating an app alone is not enough. Well maybe for a certain amount of time a fact of App’s existence could pop some conversations and feedbacks, but creation alone is no good unless you update it constantly.

Listen to Feedback

There is a funny thing about all of us thinking we are pros at everything and just sometimes we say stuff we might become embarrassed for later, but if there is an idea and it doesn’t sound quite too logical-turn it around and around until you see the actual point. Some customers are kind enough to politely point out on updates your product needs, some are even more generous and provide you with ideas to better your performance. The point being-listen to all of them and sort out the best. Customers know what they really want and it’s up to us to listen really carefully and provide best solution later on.

Buttons and Texts

Visual design is very important for a mobile application. Well it’s time we agree that UI and UX just really need one-another. A simple position of a button could drastically change the customer’s behavior-which is funny because it might be a very important button for your sales.

Framework

Frames decide the future of your mobile app from the first glance. Now, let’s discuss some examples. LinkedIn didn’t seem to have a mobile application for quite a while. This annoyed a lot of people, because maybe previously job searching was a procedure done at home, after current work with a cup of tea on a kitchen table and writing numerous cover letters and all those awkward procedures. Now, real-life communication has become more Valuable-an employee will have a brief look at your Resume but the rest is up to interview. Now that job searching can be done from any place and any time LinkedIn just had to organize a Mobile-Friendly Platform. After all, it’s one of the best digital environments in its field. Would be a shame actually to not have an app.

Transitions

Where the buttons or wireframes take you is something you should take your time researching. Just sometimes a wireframe or a button connected to it just don’t correspond quite well with one-another and this creates another really annoying experience for a customer. In summary creating mobile friendly digital experience is not enough if it isn’t time and cost-effective for your loyal or potential customers. Or otherwise it could become just a waste of time.

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PUBLISHED BY

Lina

Lina is an expert in content strategy, consumer psychology and neuromarketing. She develops and deploys solid online content and advertising strategies enabling our customers to reach their target audiences and generate value in the digital space in Switzerland and abroad.

Categories
Branding (EN) Featured-Post-Application (EN) Growth Marketing & Growth Hacking (EN)

Gamification Marketing for Audience Entertainment

Gamification Marketing for Audience Entertainment

Auteur n°10 – Caroline

Gamification Marketing Concept

Let’s start with general modern tendencies. In 2022 a post-pandemic era has come and during the tough years of 2020 and 2021 we’ve all become more aware of possibilities our digital communications hold. Working from everywhere, shopping from everywhere and getting education and even telemedicine services via Google Meet for example has changed our views on daily activities 180 degrees. And guess what? At some Point-It’s a lot of fun! Making the experiences connected to marketing actually fun is the main idea.

Make A Bold Statement

The gamification marketing strategy is an enhanced type of attitude towards marketing possibilities. The given strategy drives the audience/customers to action. It offers them competition for example and the most important-reward! Now, let’s present one example. Say-you have created a certain challenge fit to your Brand Identity and customer interests. This game or game-like activity gives the customer a certain task to complete and after completing the task they get to have a reward-for example: 20% discount on a product or service. It’s almost like a contest.

Give Some Air To Creativity

Offering this type of challenge/competition to your audience opens doors widely to numerous possibilities. For a more fitting example-let’s say you’re a design company, which produces high quality prints for high-end corporations. You create a contest for your customers to create a logo design for example and the smartest design gets to win one of your services fully paid by the company. Scrolling through applications you don’t just pick logo-designs. You are looking through talents! Keep in mind, that a good graphic designer helps you with visual communications, but an excellent one makes a full-on revolution! You might just come up with an excellent graphic designer and if you’re lucky enough they might even want to work with you. See the Bigger Picture!

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Game Elements For Your Loyal Audience

  • Points-Users can collect points by winning a game or each time they purchase something.
  • Badges-Award customers’ badges for accomplishing something.
  • Level-Appeal to customers’ sense of achievement by offering bigger rewards for saving more points.
  • Virtual Currency-Invent your own money to be used only at your store, then use it to reward frequent shoppers, it’s almost like NFT.
  • Leaderboards-Post players’ names and scores on your website or social media to encourage competition.
  • Countdowns-Challenge players to complete a task within a certain timeframe.
  • Progress Bars-Show customer’s progress toward reaching the next level.

The Challenges of Gamification Marketing

Like we have discussed in previous paragraphs-it’s all fun and games, but there is one thing you should know about this strategy. It’s actually difficult to design the visual communication. It’s not just a post or an image-it’s pretty much a connected system of visuals which is more complex than a banner design for example. It’s also challenging because it involves an understanding of motivational psychology with the added goal of affecting user behavior. In conclusion, you have to not only design a game that people want to play but also that achieves your business goals. Quite a combo, isn’t it?

Benefits of Gamification Marketing

Now that we have thrown a little bit of shade on the difficulties which come with gamification, let’s speak of benefits which will surely overpower the previously discussed challenges. Like everything powerful, it needs the right creator and a huge engagement from a whole corporate team. Here are several examples of the benefits gamification will give you for sure:

  • Collect Customer Data in a way that complies with GDPR, CCPA, and the end of 3rd party cookies. Customers may opt to share data with you in exchange for playing your game.
  • Leverage UGC to grow brand awareness. Encourage customers to share their winning scores or photos on social media.
  • Educate your audience. An interactive quiz or trivia game can be a fun way to inform people about your areas of expertise.
  • Increase engagement and reduce bounce rate. Entice people in with the promise of coupon vouchers, free merchandise, bragging rights, or simply a cure for doom scrolling.
  • Drive conversion. If you reward people with coupon vouchers or points, they’ll likely come back to spend it.

Not too many marketing strategies can give you so much to gain from it.

What We Offer

To stay updated on modern trends and many other interesting articles-make sure to scroll through our publication on Edana and don’t forget to check our services. Keep in mind that we have numerous digital marketing services and feel free to contact us anytime!

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.