Category: E-Commerce Development (EN)

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E-Commerce Development (EN)

Google Shopping List for your E-Commerce Strategies

Appear in Google SERP when searched Google Shopping

Google Shopping List for your E-Commerce Strategies

Auteur n°9 – Lina

Google Shopping Basics

Promotion of your digital and physical services and products is becoming easier with Google Shopping. Basically a Google Shopping tool helps you as a marketer to increase your product’s search volume. As a customer you get instant view at the updated pricing and it becomes easier to look for a particular product of your choice. This search technology gives you a chance to put your products out there for a wider spectrum.

Google Shopping for E-Commerce

Basically, the E-Commerce companies are most likely to benefit from this search tool. The companies can feature their products on the platform and show them to potential customers. Also, it is more likely to target a buyer persona that is interested in your product for sure-because a customer can edit their choices via pricing, location and other categories. For now, as an E-commerce company you can use this tool at almost no-cost.

Update your Product Information

Just like with any other content, it’s important to be consistent about your product information. The Google Shopping tool allows you to update your product information-such as discounts or the amount in stock. You can also highlight certain product details relatively to search results. Figure out-what is the aspect which lures in most of your customers and emphasize it.

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Google Shopping Benefits

As an E-Commerce company you can greatly benefit from the google shopping tool. Here are several examples of how you can achieve increased online sales via this search engine:

  • Setting Up a Merchant Center acc.: With Google Merchant Center you can promote your production and manage your Google listing easily. If you also decide on paid advertisement, keep in mind, that Google Shopping can help you achieve the borderline audience as a bonus.
  • Effective Promotion.: Just as we’ve mentioned in a previous option-with Google Shopping you have a greater chance to strategically promote your listings. All you need to do is to choose the product for promotion. Very likely-the one which is most searched by your target audience and likely to spark interest for additional listing as well. Solidify the details of your product for SEO friendliness and submit your promotion on Google Shopping. After all the steps-you’re good to go!

Google Listing Advertisement

E-Commerce companies can greatly benefit from these advertisements both-for Sales and for SEO rankings. For your digital marketing-create a Google Shopping campaign. Google Listing ads are more likely to reach the qualified customer base. They are not no-cost compared to simply using Google Shopping tool, but still-it’s a campaign after all.

Also, keep in mind, that your products will be shown to the targeted audience according to the product description-not the keywords. Google Shopping ads can show up side by side-so, the better you describe your listings, the higher chance there is for increase of online presence.

All in one Space

We know how comfortable it is for the customer to purchase directly from one page-without conducting extra actions and pressing extra buttons. A good feature Google Shopping has is-that a buyer can purchase goods directly from Google. This increases the possibility of calling the customer to quick action without double or triple thinking the decision of purchasing.

And, keep in mind, that among all tech Brands-Google takes place first as the most trusted one. So, it is very convenient to entrust online sales to such platform.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Paid Advertisement services and many more. Feel free to contact us anytime!

PUBLISHED BY

Lina

Lina is an expert in content strategy, consumer psychology and neuromarketing. She develops and deploys solid online content and advertising strategies enabling our customers to reach their target audiences and generate value in the digital space in Switzerland and abroad.

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E-Commerce Development (EN) Featured-Post-ECommerce-EN

How Re-Purposing Your Categories Can Help Your E-Commerce Website Perform Better?

3D illustration of many pawns segmented in different categories over black background. concept of customer segmentation.

How Re-Purposing Your Categories Can Help Your E-Commerce Website Perform Better?

Auteur n°4 – Mariami

Categories Matter

Clearly, time after time we tend to add all those different products to our E-Commerce websites and seem to have almost no time to re-categorize them or create the specific ones for the given products. Now, take some time for organizing your digital space and let’s discuss several benefits concerning your online-shopping experience.

Don’t Make a category Too General

One of the biggest mistakes the E-Commerce websites are making-is creating one universal category that seems to contain a lot of stuff and ends up being simply confusing for the customer. To avoid such confusions let’s discuss the example of good categorizing.

The Best Product for such example is none other, but shoes! This is something we all need, want and take our time to pick the right one.

Now, let’s say we have entered your online shop that generally sells clothing and shoes. We find the category and now we scroll down to other sub-categories. The best option would be to add seasonal sub-options which leaves us with a smaller list.

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Consider we’ve chosen winter shoes. Now, we can add the sub category of boots-which can be also ankle-high/knee high. Basic stuff is covered and all we need now is size and color.

You can surely add assets like brands, high heel or low heel, combat boots, insulated boots etc. That’s something that is more of an asset rather then a category, but the ones mentioned above are the basics you’d rather cover.

Update Customers On The News

Once you’ve received a new collection it’s important to let your customers know. Only setting up a banner post on your first landing page won’t do, because it is most likely to become an annoying experience to go back to this page every time you want to check new stuff.

Make sure to add the new arrivals category with specific sub-categories we have discussed in the previous paragraph. This is time-saving for you and a nice reminder for a customer no matter on which landing page they are roaming through.

Add The Sales Category

We are all excited to get something on the sale, especially when it’s a Black Friday right? Adding such category is functional not only for customers’ comfort, but also for your effective sales of the goods that you have very few left of. No matter the percentage of sales, even if it’s 20% only, it will serve great to just check out the goods when you’re low on budget instead of roaming through numerous pages just treasure hunting wishing you had a map that simply leads to it.

Follow The Trend

Following trends is crucial in almost all fields. In one of our previous articles we’ve spoken about using artificial intelligence in order to research customer trends. AI will simply define for you; what type of products seem to be checked out the most in a certain time-period. You might have a certain clothing for example, that is very trendy right now, so don’t forget to inform users on what’s trending currently to keep them updated.

Preferences During Subscription

Now, through time we surely get a change of taste, yet there are some things we simply love and would never exchange. Like so called mom-jeans or free-style hoodies.

Make sure to give your customer a chance to choose preferable categories in the process of subscription to your online shop. This will help your algorithm to aid individual customers in suggestion panel development and just offer what they want to see in the first place.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes E-Commerce Strategies and many more. Feel free to contact us anytime!

PUBLISHED BY

Mariami Minadze

Mariami is an expert in digital strategy and project management. She audits the digital presences of companies and organizations of all sizes and in all sectors, and orchestrates strategies and plans that generate value for our customers. Highlighting and piloting solutions tailored to your objectives for measurable results and maximum ROI is her specialty.

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E-Commerce Development (EN) Featured-Post-ECommerce-EN Growth Marketing & Growth Hacking (EN)

How To Create A Powerful E-Commerce Website That Actually Sells?

Appear in Google SERP when searched E-Commerce

How To Create A Powerful E-Commerce Website That Actually Sells?

Auteur n°2 – Jonathan

Modern E-Commerce

Shopping has changed its form completely over the years. At the beginning, when E-Commerce introduced itself to a global community it was a little bit suspicious even to the potential customers.

But, now E-Commerce seems to overpower the traditional form in multiple ways. It’s a great comfort to be able to shop anywhere any time. But, as an E-Commerce shop representative you must offer high quality service to stay competitive in the growing industry. Let’s discuss how you can actually do this.

E-Commerce and Order Tracking

One of the best features E-Commerce website can have is the order tracking. We have all used online shops at least once in our lives and the most exciting part is the actual wait for the arrival.

Now, it gets pretty annoying if it’s getting delayed, but still-it’s simply good to know where it is. If you still don’t have this feature on your website, make sure to add one. Keep in mind, that it will also save you from answering hundreds of messages and emails regarding the given subject.

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HQ Photography And 3D Examples

Not every shop clearly has the luxury of creating 3D models of their products for a better showcase. But, HQ visual content is what you must have. Especially if it’s a clothing line-make sure to have models wear them and get photographed in all basic positions like: front, back, side and ¾. Focus on better presenting of your product.

QR Code/Linked Payment

Even though the security of credit card credentials is truly on its highest level, some of us still are not very fond of entrusting our CC card information on a website.

For such specific cases, make sure to integrate the service of payment via QR code or external link that is focused on the transfer of the money itself and does not require remembering the card credentials.

This makes it easier to finish up orders especially for social media commerce like Instagram shops for example. With low risks involved, a customer will be happier to purchase your products online.

Enable Text Support In Reviews

Textual reviews can be scary sometimes, thinking of what the customer might say, sometime out of thin air and quite inadequate occasionally. Well, it’s clearly better to have an explanation why someone decided to give you a one-star rate.

If it’s reasonable or not is up to the perception of another customer scrolling through those reviews. All you have to do is to stay in touch with disappointed customers and show that you actually care. Simultaneously you’ll be happy to read positive reviews and especially if they have detailed insight on the quality of the product and speed of its delivery.

Go Global-Market Only Grows

Whether you like it or not, E-Commerce is very likely to go outside your location. Possibly-that’s the challenging aspect about it. Make sure you research the shipping regulations to different countries from your local post-office as well.

If something is on internet, even when optimized and advertised only on a specific area, you cannot stop different audiences from viewing your product-related content.

Marketing copies ought to be made easier as well, because it’s well known-Google automatically translates certain pages. If the content is complicated the translating robot can mess it up and result you in losing a potential customer.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes E-Commerce Strategies and many more. Feel free to contact us anytime!

PUBLISHED BY

Jonathan Massa

As a specialist in digital consulting, strategy and execution, Jonathan advises organizations on strategic and operational issues related to value creation and digitalization programs focusing on innovation and organic growth. Furthermore, he advises our clients on software engineering and digital development issues to enable them to mobilize the right solutions for their goals.