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E-Commerce Development (EN) Featured-Post-ECommerce-EN

How Re-Purposing Your Categories Can Help Your E-Commerce Website Perform Better?

How Re-Purposing Your Categories Can Help Your E-Commerce Website Perform Better?

Categories Matter

Clearly, time after time we tend to add all those different products to our E-Commerce websites and seem to have almost no time to re-categorize them or create the specific ones for the given products. Now, take some time for organizing your digital space and let’s discuss several benefits concerning your online-shopping experience.

Don’t Make a category Too General

One of the biggest mistakes the E-Commerce websites are making-is creating one universal category that seems to contain a lot of stuff and ends up being simply confusing for the customer. To avoid such confusions let’s discuss the example of good categorizing.

The Best Product for such example is none other, but shoes! This is something we all need, want and take our time to pick the right one.

Now, let’s say we have entered your online shop that generally sells clothing and shoes. We find the category and now we scroll down to other sub-categories. The best option would be to add seasonal sub-options which leaves us with a smaller list.

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Consider we’ve chosen winter shoes. Now, we can add the sub category of boots-which can be also ankle-high/knee high. Basic stuff is covered and all we need now is size and color.

You can surely add assets like brands, high heel or low heel, combat boots, insulated boots etc. That’s something that is more of an asset rather then a category, but the ones mentioned above are the basics you’d rather cover.

Update Customers On The News

Once you’ve received a new collection it’s important to let your customers know. Only setting up a banner post on your first landing page won’t do, because it is most likely to become an annoying experience to go back to this page every time you want to check new stuff.

Make sure to add the new arrivals category with specific sub-categories we have discussed in the previous paragraph. This is time-saving for you and a nice reminder for a customer no matter on which landing page they are roaming through.

Add The Sales Category

We are all excited to get something on the sale, especially when it’s a Black Friday right? Adding such category is functional not only for customers’ comfort, but also for your effective sales of the goods that you have very few left of. No matter the percentage of sales, even if it’s 20% only, it will serve great to just check out the goods when you’re low on budget instead of roaming through numerous pages just treasure hunting wishing you had a map that simply leads to it.

Follow The Trend

Following trends is crucial in almost all fields. In one of our previous articles we’ve spoken about using artificial intelligence in order to research customer trends. AI will simply define for you; what type of products seem to be checked out the most in a certain time-period. You might have a certain clothing for example, that is very trendy right now, so don’t forget to inform users on what’s trending currently to keep them updated.

Preferences During Subscription

Now, through time we surely get a change of taste, yet there are some things we simply love and would never exchange. Like so called mom-jeans or free-style hoodies.

Make sure to give your customer a chance to choose preferable categories in the process of subscription to your online shop. This will help your algorithm to aid individual customers in suggestion panel development and just offer what they want to see in the first place.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes E-Commerce Strategies and many more. Feel free to contact us anytime!

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E-Commerce Development (EN) Featured-Post-ECommerce-EN Featured-Post-HomePage-EN Growth Marketing & Growth Hacking (EN)

How To Create A Powerful E-Commerce Website That Actually Sells?

How To Create A Powerful E-Commerce Website That Actually Sells?

Modern E-Commerce

Shopping has changed its form completely over the years. At the beginning, when E-Commerce introduced itself to a global community it was a little bit suspicious even to the potential customers.

But, now E-Commerce seems to overpower the traditional form in multiple ways. It’s a great comfort to be able to shop anywhere any time. But, as an E-Commerce shop representative you must offer high quality service to stay competitive in the growing industry. Let’s discuss how you can actually do this.

E-Commerce and Order Tracking

One of the best features E-Commerce website can have is the order tracking. We have all used online shops at least once in our lives and the most exciting part is the actual wait for the arrival.

Now, it gets pretty annoying if it’s getting delayed, but still-it’s simply good to know where it is. If you still don’t have this feature on your website, make sure to add one. Keep in mind, that it will also save you from answering hundreds of messages and emails regarding the given subject.

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HQ Photography And 3D Examples

Not every shop clearly has the luxury of creating 3D models of their products for a better showcase. But, HQ visual content is what you must have. Especially if it’s a clothing line-make sure to have models wear them and get photographed in all basic positions like: front, back, side and ¾. Focus on better presenting of your product.

QR Code/Linked Payment

Even though the security of credit card credentials is truly on its highest level, some of us still are not very fond of entrusting our CC card information on a website.

For such specific cases, make sure to integrate the service of payment via QR code or external link that is focused on the transfer of the money itself and does not require remembering the card credentials.

This makes it easier to finish up orders especially for social media commerce like Instagram shops for example. With low risks involved, a customer will be happier to purchase your products online.

Enable Text Support In Reviews

Textual reviews can be scary sometimes, thinking of what the customer might say, sometime out of thin air and quite inadequate occasionally. Well, it’s clearly better to have an explanation why someone decided to give you a one-star rate.

If it’s reasonable or not is up to the perception of another customer scrolling through those reviews. All you have to do is to stay in touch with disappointed customers and show that you actually care. Simultaneously you’ll be happy to read positive reviews and especially if they have detailed insight on the quality of the product and speed of its delivery.

Go Global-Market Only Grows

Whether you like it or not, E-Commerce is very likely to go outside your location. Possibly-that’s the challenging aspect about it. Make sure you research the shipping regulations to different countries from your local post-office as well.

If something is on internet, even when optimized and advertised only on a specific area, you cannot stop different audiences from viewing your product-related content.

Marketing copies ought to be made easier as well, because it’s well known-Google automatically translates certain pages. If the content is complicated the translating robot can mess it up and result you in losing a potential customer.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes E-Commerce Strategies and many more. Feel free to contact us anytime!

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Featured-Post-ECommerce-EN Social Media Marketing (SMM)

How To Use Instagram Stories To Boost Your E-Commerce

How To Use Instagram Stories To Boost Your E-Commerce

E-Commerce And Instagram

Quite rapidly we are getting used to comfort of buying the desired products online. Especially when they offer home-delivery services as well. Some are even worried we might stop going to real shops for buying stuff. Of course that’s not quite true, some stuff just needs to be tried on before buying. Anyway, E-Commerce and Social Media Commerce is taking over. In this article we want to emphasize Instagram, as the Social Media Platform best suited for sales. Let’s discuss, why and how this Social Media Network works so well for almost everything.

Tags And Mentions

Have you ever taken a close look on a post that had products on its display? There were times we would have to screenshot an image and search via Google Photo Search. Or, we would read the whole caption until we could find the exact name of the product. Now you just press the post once and it automatically pops up-the names and price tags of products that transfer you to the shop without even leaving the platform.

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Stories

Stories, Shorts, Snaps etc. These forms of temporary communication have become very successful. The point of a story is, that the same one can only exist for a maximum of 24 hours. Limited time-frame of informational access is a great way to call a customer to action. Also, this form of communication creates a certain feel of exclusivity.

Of course the algorithm of your preferred program takes into control what is the desired content for you as well. Even tinder app has encrypted ads when you’re swiping left and right. Funny enough it’s most likely the Fast Food Ads. Maybe Tinder jokingly offers snack options for Netflix and Chill?

Swipe Up Function

Now that we have discussed the fun aspect of swiping left and right on one of the dating platforms-let’s speak about the Swipe Up option on the Instagram stories. The swipe up is generally used to simplify the navigation of your potential customer from a social media platform to your website.

Just think about it-what would be more comfortable? Holding the story image still until you memorize the name of a website or just making this one small swiping motion and be automatically redirected to a website of specific interest.

HQ Images

Many options of visual posting on Instagram give you an opportunity to visually present your product at its very best. You can post multiple images in one post as well, to make it more simple for your customer to find your posts. Well, in this case saving the post with the save button in the right corner would be smarter.

But still, too many images of the same product on the Instagram profile grid make it confusing to remember which was THE one. Don’t forget about the infographics we have discussed several times in our articles. The quality and UI simplicity of Instagram Platform gives us the most effective E-Commerce tool. Especially, if you are willing to try this for the first time.

Increase Your Reach

Obviously, additional platforms bring additional customer engagement. This makes your products easily discoverable as well, which leads to attracting more and more potential customers after all.

The ease of communication through this platform makes your customer service more timely and effective. Probably direct messaging is one of the best ways to actually earn your customer’s trust and not leave a feeling of robotic Q&A dialogue.

Connect With Shoppers

You must take into consideration, that some individuals are just professional shoppers. Depending on the field, every market has a customer that is experienced in buying the right products. Make sure to research what kind of products these shoppers like to purchase.

The Collections function on Instagram shop is a great way to showcase your product in a more organized manner. Collections let you plan the tour of your online shop by adjusting products into categories, like brand new, outlet, spring or winter season etc. Of course the adjustment specifics will depend on your product itself.

What We Offer

For more interesting articles make sure to scroll through our Publications on Edana and don’t forget to check out services for professional assistance in your Digital Marketing Strategy development. Feel free to contact us anytime!