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Digital Consultancy & Business (EN) Featured-Post-BusinessModel-EN

The Minimum Viable Product (MVP), the Secret to Getting Your Product Out Faster

The Minimum Viable Product (MVP), the Secret to Getting Your Product Out Faster

Auteur n°3 – Benjamin

In the business world, new ideas come up all the time. Some work, some don’t. This is precisely why the concept of MVP (Minimum Viable Product) was created, which is simply the test version of a project.

If you have never heard of the MVP, you should know that it is one of the most used methodologies of the digital age when it comes to developing new products.

It is no coincidence that the MVP avoids wasting time and money on projects that will not bring the expected results for companies, especially for startups.

Our agency helps you achieve your goals by developing your MVP and/or marketing it. Contact us now to discuss!

Que signifie MVP ?

As explained earlier, MVP stands for Minimum Viable Product.

Product developers know that many ideas can come up in everyday life, but not all of them are really interesting.

Sometimes we think something can be extremely useful, make great sales and be successful, but the reality turns out to be very different, even with great marketing and advertising efforts.

The problem with these projects not moving forward is the investment and time allocated to their development.

But then, how do you know which product is really good or which one is best? The answer is: by creating a pattern!

The idea behind an MVP is to develop a test version of your project, with minimal financial investment and time, and at the same time able to offer the same values as the finished product.

In this way, the idea can be tested and, if approved, all the necessary structure for its development will be applied.

Start-ups are the most common users of the MVP concept, as they typically have little money and a core idea that is new to the market.

Leaders must move quickly to develop and implement it effectively, attracting resources and investing them in the right places.

However, don’t think that only small businesses use this concept. Small, medium or large, every organization should use the minimum viable product to optimize its resources.

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Why is the MVP so important to the success of a product?

MVP is, conceptually, a smart way to test the success of an idea before investing money or time in it.

If we stop to think about it, there are several products launched by big brands that required a high investment, but did not have the expected success.

This has happened, for example, with the food products of the Colgate brand, famous for its toothpaste.

The brand invested in the creation of food products such as frozen lasagna to diversify its product line, but the results were not interesting.

Did they test the product in the market before making the investment? If they didn’t, they should have!

Facebook itself, today’s largest social network, was already an MVP. The platform was tested by Mark Zuckerberg with his colleagues at Harvard University.

The minimum viable product is not just about defining whether a product is a good bet or not. Creating a prototype and testing for market acceptance provides valuable information.

It is interesting to use the strategy to formulate the best product. The final project may be very different from this initial test, depending on the reaction of the audience.

The important thing is that, even as an MVP, your product retains a core value proposition.

In other words, why is your product valuable and necessary to someone, what problems does it solve, what are its differentials in the market compared to other existing options?

It doesn’t matter if a product is an MVP or not, the key is that it has these values for the test to be truly effective.

What is the process for creating a minimum viable product?

Now that you know what an MVP is, let’s see what steps you need to take to create one efficiently. Let’s get started!

  • Define the value proposition

We said in the previous topic that the main point of the MVP is the value proposition, so the first step is precisely to define it.

Your MVP must answer certain questions about your product or service with extreme precision:

  • Why does the public need it?
  • What solutions does it offer?
  • How will the public use it?
  • Why will the public choose it over competitors already in the market?
  • What really makes it valuable?

These questions help in the design phase of the Minimum Viable Product so that the MPV model represents the core values of the finished product and the tests are therefore effective and realistic.

  • Choose the right audience

Whether in French-speaking Switzerland, in Switzerland as a whole or even worldwide, the target audience (or persona) of a minimum viable product is very important. It must have the same characteristics as the company’s target audience, otherwise the results may deviate from what is expected.

  • Determine the duration of the test

Another important point is the length of time the product or service will be tested. If the period is too short, it can give us an insufficient answer; if, on the contrary, it is very long, it can harm its launch on the market.

  • Test the market response

The fourth step in the MVP methodology is to conduct a test with the public. This test is very important because it is the key to determining whether or not the market will approve of your solution.

If you don’t take this step, you may invest a significant amount of money, develop a product, and then when you launch it on the market, sales may be disappointing and you may end up with a big loss.

Thus, in this test phase, there are two stages to follow, alpha and beta:

  • In the alpha phase, you test your minimum viable product with a small, controlled audience. You choose who will participate in the test.
  • In the beta phase, users of the product or service simulate your usual audience.

We often see companies with great products or services in beta. In this case, the solution explicitly states that it is still in this phase and may undergo changes until it reaches the final phase.

In both of these tests, the key is for the company to interpret the audience’s receptivity, the success of the value proposition, and where improvements can be made immediately.

You can count on Edana’s experts to create an MVP efficiently, to promote it and to accompany your company in its digital growth in a reliable and efficient way.

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Digital Consultancy & Business (EN)

How to find the Best Swiss Digital Agency?

How to find the Best Swiss Digital Agency?

Auteur n°3 – Benjamin

Digital Talent

Just like every other specialty or profession-digital field asks of the best of what we can do. A digital agency can contain multiple services, such as: Search Engine Optimization, Social Media Marketing, Digital Audit, Software Engineering and so the list goes on. To find out more about the specific descriptions make sure to scroll through the previous articles regarding these topics!

Surely having great talents at the agency is a MUST! It’s quite important to have a team that is enthusiastic about their jobs. The digital agency creates strategies and designs from scratch to fit your taste and you brief. Practice and professionalism surely are important, but most enthusiastic and energetic teams are the ones getting creative and finding modern solutions to modern issues.

Core Ideas

Make sure the agency you’re about to pick has similar core ideas and have a good look at their portfolio. Some brands tend to pay much attention to the quantity of Portfolio elements and forget about the ideas and quality of course. If the agency fails to communicate on ideological level, it is also very likely to fail in creating the right communication strategies for you.

So, have a good look if an agency has had the experience with creating a digital product fitting to your Brand’s core ideas or even anything close enough to it.

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Do your study on Performance

Make sure you research the performance of campaigns of selected Digital Agency. How they make use of their SEO strategies and what’s important-consistency of leading the campaigns. Check how much a specific campaign has increased a Brand’s search volume and engagement. Also, take time into consideration. Don’t be shy to research how long it takes a digital agency to complete the project.

Local Culture

Now, if you’re a company based in Switzerland and aim to target the local audience-the best choice would be to look for a Swiss Digital Agency and here’s why: Keep in mind, that all countries have various target audiences. Also, these very target audiences have their preferences when it comes to UI/UX designs.

Just like everyone Else-Swiss audience also has its comfort zone. It is very likely for a Swiss individual to prefer more plain website design and it is also very likely that your local Digital Agency knows best what to offer the audience for outstanding results.

This is where a portfolio comes in handy. Once you’ve figured out what works best for your audience-it becomes easier to look for the visual samples of design you want to acquire for your brand.

Rate The Marketing Copy

It is a crucial part of marketing to have a good copy. If not excellent of course. Copywriting can include Blogposts, Marketing Content, Social Media Content and of course-UI/UX Copywriting. Take a good look at the copies a Digital Agency can provide you.

UI/UX Copies tend to be the key to both-success and failure alike. It’s all about sending clear messages to the customer of which action they are completing by pressing specific buttons.

Conclusion

In summary, to find a great Swiss Digital Agency, you need to find the team that understand what your customers may want to actually engage with your Web Campaigns. A great Agency creates what they offer as a form of Art pretty much.

Also, it’s important to note the impact of previously held projects, the idea analysis on it’s own can tell you a lot about the agency you’re about to select. Look for great talents and you will surely find the great Digital Agency.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Growth Hacking services and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN) Featured-Post-BrandStrategy-EN

What is Brandjacking and How to Avoid it?

What is Brandjacking and How to Avoid it?

Auteur n°3 – Benjamin

What is Brandjacking?

Brandjacking is an ultimate headache to many enterprises, especially the leaders of specific industries. It is an activity of another group or individual, which involves acquiring the online identity of another enterprise, with the purpose of pretty much stealing the brand’s worth and authority. The theft of brand identity is far more common than you can think. And mostly it occurs with online campaigns.

Examples of Brandjacking

A Brandjacking individual may try to use the reputation of the target company for personal goals or try to damage the reputation of its target company for ridiculous reasons. Some of them may be even political campaigning reasons. This is how cancel culture currently works and Brandjacking can become the main fundament – for example-negative publicity from a celebrity may end up in the termination of a celebrity’s brand ambassador contract, but a company itself is likely to have greater losses finance wise and authority wise.

Clearly, damaged reputation leads to loss of the customer base and decreases even the possibilities of getting new leads. In such cases, some brands have to completely re-invent themselves post-crisis.

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Big Brands getting High Jacked

The bigger and the more influential the company-the higher are the chances of becoming a target of Brandjacking. Companies like Starbucks have become quite the targets in past years. In this paragraph-let’s discuss more specific examples.

  • In 2013 Coca-Cola parodied the “Bitter taste of sugar” campaign that was made for Oxfam (Netherlands),  emphasizing their unsustainable business practices.
  • Starbucks got quite in a situation when a You Tube video was posted underlining the concepts of consumption and poverty regarding their Frapuccino campaign. Quite uneasy right?
  • Fake blogs are also a big source of Brandjacking. Fake social media profiles and blogs are most commonly used for damaging the image of a specific political persona or a celebrity.
  • Affiliate brand bidding is commonly used by affiliate marketers. Such tactics are also called unethical Black Hat SEO. Make sure to check out our article about white and black hat SEO strategies for more detailed description.

How do we avoid Brand Jacking?

It’s always best to make sure you avoid such interaction rather than dealing with them after they’ve happened. Here are a few tips on Brandjacking avoidance:

  • Registration of pre-emptive brand names as screen names on Social Media sites.
  • Stay Vigilant.
  • Use Social Media monitoring tools to control the appearance of any relative case.
  • Take timely legal actions at the first sign of Brandjacking possibility.

Identity Theft and Cloning

Now, you might think-what could possibly go worse than Brandjacking in general, but let us assure you-identity theft is another crisis. Now, of course another individual cannot just completely masquerade as you, but they still can try to attain your traits right? In this case-the authenticity of the brand is clearly in danger.

Identity theft in Marketing can be exemplified through brands trying to copy others’ campaign strategies, or taglines and slogans. Also, having the brand-names all too similar. To make sure you don’t have any setbacks in legal arguments against such companies, which are basically copycats-make sure you have your products and designs or even basic key textual elements copyright organized.

Arguing later whose idea it was first-will do no good. Once you have the patent of your production-arguments become far easier. After all, anyone can say-it was my idea in the first place, right? So, ensure the safety of your legal documents regarding your intellectual properties to avoid such uneasy situations.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Software Engineering Services and many more. Feel free to contact us anytime!

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Branding (EN) Digital Consultancy & Business (EN) Featured-Post-Communication-EN

How can Relative Case Studies Improve Your B2C Communications?

How can Relative Case Studies Improve Your B2C Communications?

Auteur n°10 – Caroline

What is Relative Case Study?

The Relative Case Study in the field of Marketing is necessary to understand how our customers use the product. This is the primary definition of case study concept, but additionally we can use such relative studies for multiple purposes-like examining how our bug-fixes have affected B2C communications. In this article we shall be reviewing the benefits of these studies and how they can help grow the business.

Benefits Of Case Studies

Relative case studies in marketing are eligible to tell us practical stories and demonstrate success and failure alike. With making such relative studies we have a chance to observe good marketing strategies especially of our targeted competitors and also try to avoid the same mistakes, thus making it to the top at a better pace.

Success Research and Demonstration

When conducting a specific study, take a landing page of your competitor. The focus point on a website is to demonstrate how current customers have solved an issue via platform you offer, which potential customers are likely having too. Look for such elements and try to make case study of them. How does a competitor send this message to the audience via web? How is it places strategically? How can you offer something even better?

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The pinpoint here is to offer something better and more developed, not the exact copy of a competitor’s work. It is likely to be easily measurable with a naked eye. There can be similar principles and keywords, but their presentation form still has to differ. After all, we can’t be copycats and still claim to be doing our best right?

Case Studies for Communications

The audience does keep our business alive, so make sure you perfect your communications. If you’re struggling to do so, you can make a case study of a specific campaign that is relative to your field of business and analyze how that company landed their performance.

The study is very likely to involve platforms of communications, target audiences and timing! Timing of your communications really matter. The functional timing can be easily analyzed on your media channels through engagement insights.

Leads Conversion

As businesses, one of our main goals is to gain higher conversion rates which are also mostly achievable through strong B2C communication strategies. Leads don’t just convert themselves after all.

If you see even another field of business showing great scores at this marketing aspect, make sure don’t sleep on it. The field can be different, but after all-methods are about adapting them to yourself and your fundamental goals.

Marketing case studies maintain long-term value, meaning the similar studies have potential to automate conversion process of specific leads for a while. Unless you have a completely updated version of the product referral in your case study, it can stay on your web venue as long as you see the use of it.

Pick the right Study Format

There are various study formats and all are fit for specific goals and occasions. For a great performance have a good analysis of which method is more likely to work for you specifically.

It can be Transcription/interview or so called Expose.

Exposé is an interview form that researches specific details from a topic, event, or individual.

As for Transcription-it is an easier case study format. Transcription of an interview with your user-means there is a significant amount of text for customers to look through.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Digital Audit Services and many more. Feel free to contact us anytime!

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.

Categories
Digital Consultancy & Business (EN)

Everything you should know about Multi-Level Marketing Strategies

Everything you should know about Multi-Level Marketing Strategies

Auteur n°3 – Benjamin

Multilevel Marketing Basics

To put it simply, Multilevel Marketing Strategy involves sales teams promoting specific products hierarchically. The products are being sold to the customers pretty much directly and in the process sales teams recruit additional sales reps. By nature, multilevel marketing is very similar to referral marketing strategy. The focus is an established community that is interested in updated purchases of chosen product selection.

How does it work?

Basically this is B2C communications. At a certain point a customer becomes an unofficial promoter of the product due to benefits available by their newly recruited customer base. This activity can also be referred to as being a Brand Ambassador. In Social Media communications for example, certain influencers make official agreements with companies to represent them on specific platforms. In this case, a brand ambassador pretty much chooses to be one and carries out the rest of referral work for personal and market benefits.

MLM Hierarchy System

Multilevel Marketing Hierarchy is known as Flat Hierarchy. This means, that the difference between the positions of newcomers and top executives is a bare minimum. The basic roles in this business model are: CEO, sales representative, distributor, sponsor and recruiter. The positions work in harmony and the importance of them is actually just as equal. So, simply speaking a distributor does not stand higher in hierarchy than a sales representative. All of the above are vital roles in Multilevel Marketing model.

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Popular MLM Products

As you know, marketing strategies are chosen in relevance to the production. The sales plans work best with Multilevel Marketing related products are listed here:

  • Farmer’s Fairs
  • Online Events
  • Social Media Groups
  • Home Visits
  • Word of Mouth
  • Viral Communications
  • In Person and Virtual Parties

Active Communication in Multilevel Marketing

Based on the discussions and observations in previous paragraphs, it is clear that Multilevel Marketing depends greatly on active communication. Also it’s important to be noted, that these communications rarely have a digital form and tend to be rawer and personal. This is exactly where MLM collides with referral marketing.

But, the thing about MLM that still differentiates it from Referral Marketing is its organized form of referral systems. What we mean is, that in referral marketing customers play a PR role mostly simply because of their emotional connection to a brand or a product.

In MLM referring system is more organized and has a corporate form. Customers are practically recruited for communications. And, the motive is more likely to be the benefits one is guaranteed to have in case of successful referral sales.

Basic MLM requirements for Successful Business

Let’s review several basic requirements of the given marketing strategy to conduct a successful plan which will primarily show up on our sales statistics:

  • MLM Strategies focus on recruiting sales representatives that will widen the view and perspectives of the business. It’s a long-term attitude, not a short-term one.
  • MLM Strategies also focus on buy-back guarantees. It’s necessary to not let the products go to waste if several sales reps can’t succeed in selling them.
  • The given strategy betters the products benefits both for customers and their reputation. Don’t be selfish.
  • For representative membership there is a very minimal purchase necessity. So, as an ambassador you will not get stuff completely for free, but at the bare minimum price.
  • MLM businesses include research and a strategy to focus on a target customer for sales teams to focus on.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Paid Advertisement Services and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN) General Web Agency (EN)

How to pick the right Digital Agency for your Enterprise Success?

How to pick the right Digital Agency for your Enterprise Success?

Auteur n°3 – Benjamin

It’s not easy to find the Right Digital Agency

If you’re new to picking a digital agency for your marketing strategy planning, you might think it cannot be too hard to choose a digital agency right? Well, it’s not really true. There are many things you should take into consideration before settling with an agency.

In this article we shall review several aspects of choosing process. Keep in mind, that just like individuals, agencies that consist of them also have their views, values and work ethics. It’s simply quite impossible to go along with just anyone.

Check the Digital Agency Portfolio

All of us have our own “hand-writing”. An agency is mostly focused on specific talents for specific purposes. Some agencies are more corporate-oriented and work for established enterprises, whereas others have greater experience and qualifications for working with start-up companies.

This is why you should check the portfolios before settling on a certain agency, simply because your business partner told you to do so. As a matter of fact, certain fields of business also need specific approach and you want to recognize talents are capable of creating what you have set your eyes on.

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Take a closer look at the Agency Team

Now, professionalism is a must, but maybe we can sometimes turn from the classic understanding of professionalism and actually recognize the enthusiasts and real-life prodigies at work. There are often teams with big names in them, but sometimes quite unfortunately they tend to be old-fashioned and might fail to take a modern approach.

Sometimes a business wants to create something scandalous and phenomenal or maybe even neo-modern. In this case it’s really important to actually research the agency team and their individual portfolios as well, to know what’s their style and how it can serve your marketing viewpoints.

Similar Core Values

It’s an ultimate must to have similar values with the agency you decide to settle on after a long search. For a very simple example, let’s say after a couple interviews you’ve decided to observe the team’s work environment. Also, their previous projects.

The team might be great with qualification status, but let’s say you have a company that wants to support women’s rights activism, or ecology in general. Yet, you see the team obviously discarding the works of their female co-workers, or you simply see their ruthless attitude towards environmental issues. Even if they get really creative, there’s a big doubt for their campaigns to be actually genuine.

Also, keeping in mind the past works, if their recent portfolio consists of brands which still conduct animal cruelty for product testing-it’s not the best choice to expect this agency to actually understand your enthusiasm for the campaigns you want to launch.

No Superficial Promises!

Generally in marketing we tend to get over excited and promise too much on the background of these positive feelings. Even in daily life-let alone the business. Yet, there is still a fine line between excitement and empty promises.

Now, of course many agencies do a great job at their specialty, but nobody’s perfect and it’s perfectly fine. Now, imagine visiting an agency for an interview or simply holding an online one. Before even presenting the brief you see the agency promising unreal results!

Seems too good to be true right? Exactly. Maybe best news is mostly what we want to hear, but it’s often better to hear what’s actually possible. So, if an agency promises to increase your SEO rankings by 350% in just one month, it’s a red flag actually.

Conclusion

In summary, all we can say is, that choosing the right agency is quite a process, but if you really trust your values and check the portfolios well, there is a huge chance you’ll find the right one after all. Just make sure to remain true to your ideas and your core-values and don’t be tricked by unrealistic promises.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Forming Brand Strategies and Engineering and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN)

Bad Marketing Mistakes that you need to avoid at all Cost

Bad Marketing Mistakes that you need to avoid at all Cost

Auteur n°3 – Benjamin

What is Bad Marketing?

It is actually quite difficult to make a mistake in marketing bad enough to label the whole campaign as a failure, but well, things happen and not just once, but multiple times. Bad marketing can be actually going against the rules of good and excellent marketing. Easy as that, but let’s still review the disaster in details to make sure you avoid it.

Poor Customer Research

Customer research is the fundament of any marketing campaign. If you don’t do it for the target audience, or specific purpose to serve the idea-then why even bother and especially invest? Poorly targeted marketing campaigns will have no impact whatsoever and will only result in a waste of budget and time.

Terrific Marketing Copy

We have dedicated several articles to creating a good marketing copy that sells. The basics of marketing copy include targeted language, inclusivity and a pinch of humor if necessary. Also, big complex texts just never work. Forget about it.

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A marketing copy that has not been consulted with creative team could possibly ruin even the greatest graphic design on earth or make it a meme which harms your reputation. So, you will end up getting PR in wrong context or getting sued in the worst case.

Wrong Medium

Not every product or service you offer can be eligible for all physical or digital mediums out there. Sometimes you simply need to take a different approach. Well, most of the times, but sometimes is a bare minimum which is just a shame to neglect.

Imagine trying to sell a product that you praise for its beauty or aesthetics via phone call! Not so smart is it? Maybe a graphic depiction could be a better option? And just maybe use an E-Mail for this campaign, to actually show the product.

Poor Financial Offers

Sales and free trials or samples are a holy grail for long-term financial plans. There are certain products we only buy on sale sometimes. The point is to not get too greedy. Now, for example-let’s say you have a clothing shop. You announce having seasonal sale on your location and putting summer goods on outlet because it’s winter now.

If you were to enter a shop with the excitement and found it was only 10% off, wouldn’t you be very disappointed? Or especially having this offer on a Black Friday. It’s strategically crushing for your business.

Ads with No Call to Action

Advertisement is mostly effective when it can respond to customer’s needs and drive them to complete a certain action. Especially social media ads which are flexible for this reason specifically. Even older TV ads had a phone number at the bottom to contact the seller, so in digital era it would be very inconvenient to offer something without even a chance of communication.

Too Much Fun

Some ads are funny and we love them, but we are not investing our budget for simply watching a comedy show right? So, your ad might be a little too funny, but if it leaves no desire to actually purchase the advertised product-then it’s no good. We can bet you have at least one like this in your mind and you never really purchased the product.

Wrong Keywords

Now, this one is simply too difficult to mess up. Keywords for all business industries are quite specific. It would take an extremely poor research to use inconvenient keywords. Still, anything is possible.

Let’s review the examples of Instagram hashtags. Say, you have a bakery business and you decided to create video content on Disney themed cake. Imagine using all Disney related hashtags and missing out on the ones which refer to a cake itself!

Possibly as a result the kids could view your video just for fun, but the target audience will be left out. So, make sure you don’t fall off-track when picking keywords for your digital campaigns.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Forming Brand and Re-Branding Strategies and many more. Feel free to contact us anytime!

Categories
Branding (EN) Digital Consultancy & Business (EN)

Modern Digital Marketing Trends In Food And Beverage Industry

Modern Digital Marketing Trends In Food And Beverage Industry

Auteur n°10 – Caroline

F&B Industry Evolved

Maybe if you ask a person from 80’s or 90’s what food means to them, you might get a very simple answer. It’s just food right? Or simply a beverage. Well, no-it’s not just food or beverage. Modern business drives us to conceptualize any product we offer to the target audience and this is exactly what sells. Modern buyer persona will not settle for just a product without core ideas and we better keep up with that rhythm.

F&B Digital Marketing

In these times not having digital marketing is a doomsday for almost any business. Well, unless you have a historically important pizzeria right in front of coliseum in Rome that everyone talks about worldwide. But, how big are the odds of that right? Yet, even a place like that would want to have digital marketing strategies, because modern dialogues have also become digital.

Content For F&B

Well, digital content for the given field can be simple and complicated-it’s all up to you and what your customers show to prefer. One of the most common ways to gain interest is video-content on social media showcasing your recipes for example. We all have a strange habit of watching the food content especially when we are hungry. So, imagine all the people looking for what to eat stumbling upon your delicious an juicy content. Sounds about right, doesn’t it?

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Don’t Forget The TV

Now, even though Television is seemingly becoming less popular, there still are some types of programs the viewers of all ages love to watch. One of them is shows about extreme activities and survival techniques and the other is anything connected to food wars or Gordon Ramsey himself. We just love a good competition of chefs and seeing what they can do wondering if we could do the same.

So, if your business gets a chance to show up in such TV programs, don’t sleep on it. Markets that provide food for such TV programs are more likely to be remembered by the TV viewers and visited later.

F&B Becoming Art

More than ever, aesthetically pleasing food is highly valued now. Huge enterprises even have special tricks to make their product look more fluff and puff in commercials to target our appetite-which almost always happens successfully. So, if you’re shooting a photo or video commercial for your product don’t be shy to use such tricks and make your foodies more photogenic for the sake of appetite.

Beverages And Mixing

Now, here we have to consider if your beverage productions is solely meant for juniors or adults alike. If your beverage is meant for adults-make sure to demonstrate in your digital environment how it can go with alcoholic beverages. We all love a good cocktail and especially the pretty ones.

Well, if your drinks are more likely to be for juniors or middle/high-school kids, just give your drink a concept. Also, promote your product on TikTok because we all know this is a platform for all Gen-Z kids. The point is to make it look cool in the most teenager sense possible. Make sure to run checkups on trendy hashtags you can later use for your product promotion.

Offer Unique Delivery Service

Any product that serves the basic wants of individuals is necessary to be wrapped in a unique manner. To create the feeling of “coolness” for example. Teaming up with popular delivery services is great, but having one of your own as well is just as beneficial.

For a clearer example, let’s say you produce sparkling wine and want to create a digital marketing strategy for its delivery service of your own.

You can choose the right bloggers for your target audience and send them PR boxes. This PR box has to look fancy and unique-it can have a party feel with customized serving glasses and any additional accessories that identify with your brand’s motto.

This will create that “special” feel about the delivery targeted towards its purpose that will help your delivery to stand out for party purposes in this case. 

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Marketing Strategy Planning and many more. Feel free to contact us anytime!

PUBLISHED BY

Caroline

Caroline is a branding and communication specialist. She develops brand strategies and visual identities in line with our clients' ambitions. Innovation and performance are her watchwords, transforming your brand into a powerful vector of engagement and growth, her specialty.

Categories
Digital Consultancy & Business (EN) Featured-Post-Application (EN) Mobile Application Development (EN)

How to Turn Your Financial Application into a Super-App?

How to Turn Your Financial Application into a Super-App?

Auteur n°3 – Benjamin

Financial Apps And Retail Banking

If you can’t remember the last time you visited the bank, then your financial application is doing its job just right. Clearly in the digital era we have no time left to waste in the waiting line, so financial apps enable us to conduct basic financial transactions anywhere and anytime.

Sure, ATM withdrawal card/non-card involved is still the form of retail banking, but in this article we shall be emphasizing the mobile friendly bank to customer communications.

What is the Super App?

A super app, is widely used for multiple services combined on one mobile platform. Now, basic financial apps allow us simple services, but the super app can include services like: ordering a taxi, investing on the same platform, delivery and buying tickets to your desired events. Currently financial apps are on a highway to becoming super-apps, because clearly managing your finances is a part of your daily routine.

Digital Security

When a certain field of digital industries is expanding, fraud is a regular follow-up. In this case regular users seem to be most worried about the security of their digital accounts. Luckily we now have biometric security for our financial apps. This can be the model of face, fingerprint or voice authorization.

At this point-this is the best digital service can offer and set off an alarm if unauthorized individual is trying to access your confidential information. In the future it can develop into feature and mimic level recognition, all we have to do is to expect these security measurements to be widely launched.

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Control Your Funds/Multifunctional Banking

If you really want your customers to experience the super-app features, you must offer the control over savings in certain funds, like IRA for example. Multifunctional banking saves you a lot of time not having to download separate mobile-banking apps and managing all accounts on one sole platform. The user also has to be able to regularly check their credit history.

Digital Finances

The development of block-chain and crypto currencies have once again showcased the importance of owning a financial application in the modern world. Money is slowly changing its basic from. Back in the times even debit and CC cards were frowned upon, but nowadays we would not imagine living without them.

Modern NFT games have widely popularized the crypto currencies, and well, made changes on the market simultaneously. Now for crypto currency management you can download a Binance app, but as a super app-customer ought to be able to trade crypto currencies on your platform as well.

Other Aspects Of Super-App

Not just the financial app has perspective to become a super-app certainly. The most wanted services by wider target audiences are very well likely to take up that rank. Think of what modern customers are mainly looking for. Generally, it’s delivery and Uber services that have greatest popularity among multiple target audiences. The rest is up to your creativity and marketing teams to figure out what other services you can integrate to the traditional ones.

Account Management Made Easy

The big perk of owning a mobile banking application is the ability to control your credits and loans. Let’s be honest, often times we are disappointed with an operator expecting a different amount of money to be paid to close down the credit, but it turns out to be more eventually. To avoid this discomfort-financial apps enable us to constantly check the payment plan and review calculations if paid in advance.

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For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Mobile Application Designs and many more. Feel free to contact us anytime!

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Digital Consultancy & Business (EN) Featured-Post-Software-EN Software Engineering (EN)

Design Tips for Your Software to Increase the Profits of Your Organization

Design Tips for Your Software to Increase the Profits of Your Organization

Auteur n°3 – Benjamin

Software Design Basics

Basically, for functional software design creation you need a specialist who creates a specific of a software archetype focused on accomplishing the assigned goals. Using a combination of primary components and subject of constraint gives you the final product. So, based on your intentions you will let the agent choose the software model best fitted to your current mission.

Make Your Goals Clear

When working on a software design, you better have a well-planned brief for the developer to follow up with. The point is, that if you don’t have a clear goal of what you want to reach through this design, your software will not do anything as a matter of result. The success of your software design is almost like a chain reaction. Have at least one thing in mind that you want to progress.

Customer Behavior Research

This specific research is like beginning of all operations conducted on your software including its design. We are speaking both-User Interface and User Experience design here. In quite short timing you’ll be able to notice certain behavior patterns of your customers regarding purchases and content engagement. If you notice for example, that a certain “check out” button is referred more to that another-try to investigate why and if making that button universal will actually benefit your sales. Seems like a funny and small detail, but can be game-changing for your online commerce.

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Develop A Functional Design

Functionality is the key to your software design. Of course elements like color design and aesthetics are important as well, but if it doesn’t work towards assessing the customer’s needs, then it’s regretfully useless. Make sure your design creates a comfortable navigation process for your customers. You might have seen popular apps and websites which don’t seem to have great and beautiful interface, but customers prefer them due to functionality and simplicity.

List Of Design Patterns

Now, that we’ve spoken of several design aspects of functional software designs, let’s review the list of design patterns, which generally work for upgrading your organization’s productivity online:

Creational Patterns

  • Factory Method
  • Abstract factory
  • Builder
  • Prototype
  • Singleton

Structural Patterns

  • Adapter
  • Bridge
  • Composite
  • Decoration
  • Façade
  • Flyweight
  • Proxy

Behavioral Patterns

  • Chain Of Responsibility
  • Command
  • Interpreter
  • Iterator
  • Mediator
  • Memento
  • Observer
  • State
  • Strategy
  • Visitor
  • Template Method

Follow The Patterns

All of the patterns with the following elements are basic keys to one big door of software design. Simultaneously processed they create the environment in your digital space which don’t just navigate existing customers, but also create additional leads which are later likely to turn into regular customers, users or visitors of your website.

Modern Trends

Among many trends we decided to pick some of the most important ones and review how they benefit your organization. One of them is remote work, which turns out to give increases in cloud computing process. Cloud usage has become a necessary attribute, especially now, that almost all work is done online.

Another very important trend you should not sleep on is AI adoption in your software. It’s become quite trendy to at least have a chat-bot as a communications service provider. It’s also gaining popularity among customers certainly. AI implementation reduces errors on your software and serves as a time-saving tool for your customers as well.

Interconnections, automated task management and cloud computing are most likely to continue rapid development. Yet, given developments come with challenges still to be overcome.

What We Offer

For more similar articles make sure to scroll through our Publications on Edana. And, don’t forget to check our services for Expert-Level assistance from your Swiss Digital Agency. Our expertise includes Software Model Engineering and many more. Feel free to contact us anytime!